روح الله سمیعی

The current study is in the field of futurology and in it, the scenarios are challenging descriptions of possible futures that can be used for the development of electronic commerce in the agricultural sector by providing the possibility of looking into the future. The current research was conducted with the aim of studying the future of e-commerce in Iran's agricultural products export sector with a scenario writing approach.

The statistical population of this research includes academic experts and industry experts. The proposed research model, after conducting interviews and expert meetings with research experts; It has been edited. After distributing 200 questionnaires among the statistical population of the research, the sample size of this research is equal to 186 experts who are available and willing to cooperate, who were selected by a combination of two non-probability targeted sampling methods and snowball sampling. The collected information was analyzed with the help of scenario wizard software to provide a model for the future research of electronic commerce in Iran's agricultural products export sector with a scenario writing approach. Findings and

The results show that two scenarios can be considered for the future research of e-commerce in Iran's agricultural products export sector. The organization has the greatest influence on the future of e-commerce in the export sector of agricultural products.

The purpose of this research is to design the behavioral model of managers in the digital era by the approach of data-based theory. The research method is applicable in terms of purpose, and exploratory in terms of nature. The statistical population of the research is the managers of petrochemical companies affiliated to the National Company of Petrochemical Industries of Iran. 8 members of the participating team were selected by the purposeful sampling method. To collect and analyze the data, the foundation's data theory research strategy was used. The data collection tool is a semi-structured interview. Data analysis and model design were done in three stages of open, central and selective coding. The findings indicate that causal conditions include human factors, environmental factors, and organizational factors; the main phenomenon of managers' behavior include communications and interactions, trust, decision-making in uncertainty, personality traits, and digital behavior; background conditions include digital knowledge and understanding, digital education and culture, management of experience and digital talent and skills, future-oriented and digital strategic thinking, change management, and digital leadership ability; intervening conditions include digital mentality and attitude, manager's intelligence, manager's values, and the innovation and nature of business and industry; strategies and mechanisms include innovation and learning strategy, retention strategy, digital combination and focus, digital participation strategy, and digital leadership and governance strategy; and consequences includes consequences of individual dimensions and organizational dimensions.

Today, due to the growing environmental awareness among customers, businesses are compelled to reconsider their marketing methods and adopt new approaches such as green gamification. In response to this need, the present research aimed to investigate the impact of green gamification activities on customer experience management and behavioral outcomes. This research is classified as descriptive-survey research in terms of method, and in terms of data collection, it falls into the category of correlational research, and in terms of purpose, it is considered applied. Data collection in this research was conducted through the use of a questionnaire. The statistical population includes experts, specialists and experts in the field of marketing and gamification, 250 of whom were selected by non-random sampling. According to the Krejcie and Morgan table, the sample size was 148 individuals. To avoid the negative impact of incomplete and non-returned questionnaires, 160 questionnaires were initially distributed. Ultimately, 155 questionnaires were included for analysis. To check the research hypotheses, factor analysis techniques, and structural equation model tests were utilized, using Amos software. The research findings indicate a positive and significant relationship between green gamification affordances, customer experience management, and various dimensions of behavioral outcomes, including continuous use intention, satisfaction, and loyalty.

Compliance with ethical principles in entrepreneurial behavior can be one of the important factors that provide the context for the development of ethics in work processes and business development. With the understanding of this importance, the present study was conducted with the aim of identifying and validating the effective factors of entrepreneurial behavior with an emphasis on ethical factors in the executive bodies of Golestan province.

The research method was mixed (qualitative-quantitative), in the qualitative part, the qualitative content analysis method was used with an inductive approach, and in the quantitative part, the descriptive-survey method was used. The participants in the qualitative part were university experts and professors, and in the quantitative part there were managers of Golestan province's government agencies. Sampling method was used in the targeted qualitative part of the theoretical type with 10 people and in the quantitative part it was stratified random and 280 people were selected as a statistical sample for investigation. The research data collection tool was a semi-structured interview in the qualitative part and a researcher-made questionnaire in the quantitative part. Data analysis was done in the qualitative part through open coding and in the quantitative part through exploratory and confirmatory factor analysis in Lisrel, SPSS22 software.

The findings of the qualitative section showed that 59 effective indicators on entrepreneurial behavior with an emphasis on ethical factors were identified in four factors of ethical factors in the executive bodies of Golestan province. The findings of the quantitative section also showed that the model for measuring the effective factors of entrepreneurial behavior was confirmed with an emphasis on ethical factors, and the fit indices of the model were also evaluated as appropriate.

Identifying effective ethical factors can be considered as a strategy in order to promote entrepreneurial behaviors

Women play an important role in promoting employment and improving the economic situation of society. Therefore, giving them identity and independence and providing the ground for their active participation in various economic and social affairs, especially entrepreneurial activities in urban areas is a very important factor of this great force.
The experts’ demographic features are analyzed. Then the components of entrepreneurship value chain and social sustainable development are sifted out using experts’ opinions (twenty of the best women entrepreneur of Golestan province), Fuzzy Delphi method, and De-fuzzy to find the components of intended variables. Validity and reliability of questionnaires are investigated by Cronbach’s Alpha and normal distribution of components and statistical samples are also analyzed by Kolmogorov-Smirnov and Student’s t-Test. In section one, the prioritization and ranking of dimensions and components of entrepreneurship value chain are addressed (by 198 of women entrepreneur of Golestan province) by using hierarchical analysis process method and Expertchoice software. In section two, to measure the relationships between the developing women’s entrepreneurship according to value chain and the social sustainable development, the Correlational research, the Structural equation for factor analysis test, and Smart pls2 software are used that show a statistical significant. In correlational research not only the relationship between variables are detected but also the type and rate of variables relationship are reachable. The results then are discussed. And the model of developing women’s entrepreneurship according to value chain with the approach of social sustainable development is presented. The model helps adjust the developing women’s entrepreneurship and show the strength and weakness.

In today's era, many development planners and policymakers refer to tourism as the main pillar of economic development and believe that the basic method of tourism development is to achieve sustainable development, and the develop ent of sustainable tourism increases tax revenues, exports and economic growth of countries. The aim of the this research was to present a model of sustainable tourism development with an emphasis on technology commercialization in Iran, which was done in a combined manner and is practical in terms of purpose and based on the descriptive-correlation method. Factors affecting the development of tourism were identified with an emphasis on technology commercialization based on in-depth interviews with 11 academic and organizational experts. The output of this stage was 35 components in the form of 4 dimensions: technology, economic, market awareness, laws and guidelines, That were leveled with interpretive structural modeling method and clustered with Mic Mac analysis, which was analyzed using Excel software. The results showed that the economic dimensions, market knowledge, rules and guidelines are in the first level, and the technological dimension is in the second level. The economic dimension is in the dependent cluster, the dimensions of market knowledge, rules and guidelines are in the linked cluster and the technology dimension is in the independent cluster. Based on the results of the research, it is suggested that information and communication technology tools should be seen in all official and unofficial tourism.

Ethics in tax culture can be considered as a set of perceptions, insights and reactions of individuals to the tax system. The aim of this study was to provide a model of ethics in the tax culture in order to transform the tax system in the tax departments of the north of the country.               

The present study is applied-developmental in terms of purpose and descriptive-correlational in terms of research. The statistical population consists of 350 general managers and deputies, heads of provincial center affairs, heads of city departments and heads of departments of the Northern Tax Affairs Organization. The statistical sample size was selected using 200 simple random sampling method. Descriptive statistics and structural equation modeling were used to analyze the data using SPSS software version 26 and Smart-PLS version 3.2.

The results of structural equation model showed that ethics in tax culture has a direct and significant relationship with the implementation of the tax system, tax payment system, tax revenue, diversification of financing, tax compliance. The implementation of the tax system, tax payment system, tax revenue, diversification of financing, tax compliance has a direct and significant relationship with the evolution of the tax system. The implementation of the tax system, the tax payment system, diversification of financing, has a direct and significant relationship with tax compliance. Also, the tax payment system has a direct and significant relationship with the implementation of the tax system and tax revenue.

Efforts to establish ethics in the tax culture in the country can have a significant impact on reducing costs, increasing government revenues and creating effective controls that result in increased social justice and public welfare.

Entrepreneurial strategic renewal causes extensive changes in the organization and the adaptability of the organization to the various needs of the stakeholders. The purpose of the present study was, therefore, to present a model of entrepreneurial strategic renewal with an emphasis on green brand value in the transportation deputy of Tehran Municipality. The present research is applied in terms of purpose and descriptive-correlation based on the adopted method. In the first step, the effective factors on entrepreneurial strategic renewal were identified with an emphasis on green brand value based on semi-structured interviews with 15 academic and organizational experts using the Delphi method in three rounds. The output of this stage was 36 components in the form of 9 dimensions (innovation and creativity, resources and capabilities of the organization, learning and changing the mental models of managers, empowerment and freedom of action, service dynamics, strategy, redefinition of marketing mix strategies, extraorganizational factors and intra-organizational factors). Then, in the second step, interpretive structural modeling method was used to present the model. The results showed that the dimension of learning and changing mental models of managers in the first level and dimensions (innovation and services, redefining mixed strategies, resources and capabilities of the organization, extra-organizational factors and strategy) in the second level and dimensions (empowerment and freedom of action, dynamics of services and intra-organizational factors) are on the third level and the dimensions (innovation and creativity, resources and capabilities of the organization, strategy, redefinition of marketing mix strategies and extra-organizational factors) are in the linked cluster and dimensions (empowerment and freedom of action, service dynamics and intra-organizational factors) in the independent cluster and the dimension of learning and changing mental models of managers were placed in the dependent cluster. Finally, it can be said that the basis of the entrepreneurial strategic renewal model with an emphasis on green brand value are the dimensions (intraorganizational factors, empowerment and freedom of action, and service dynamics).

Considering the importance and development of digital entrepreneurship in modern times and the lack of a systematic study of it in Iran, it is essential to design a model for this phenomenon. There is no research on a digital entrepreneurship model in Iranian knowledge-based companies. This qualitative fundamental study used the Grounded Theory to design a digital entrepreneurship model. The data were collected through semi-structured interviews with 13 experts who were selected through purposive and theoretical saturation sampling methods through. Afterward, the data were analyzed using open, axial, and selective coding methods, where a total of 18 concepts were identified. The concepts of knowledge and experience, entrepreneurial mentality, personality traits, organizational agility, and team atmosphere and culture were classified as causal conditions; cultural, economic, technological, and legal factors were classified as underlying conditions yielding economic and social values as outcomes. The final digital entrepreneurship model consisted of a set of core categories, causal conditions, underlying conditions, intervening conditions, strategies, and outcomes. Special attention must be paid to all components of these conditions and factors to realize the ultimate goal of digital entrepreneurship.

Entrepreneurship includes all activities and actions related to understanding opportunities and establishing an organization to take advantage of these opportunities. The present study is of the mixed-exploratory type which has been done using Q methodology. This study was conducted with the participation of nine professors familiar with the subject of research as well as banking experts. The discourse space of the present study was collected from various sources and after evaluating and summarizing the discourse space, 35 phrases were selected for the sample. Then, after collecting the data obtained from Q sorting, this information was analyzed by the Q factor analysis method. Distribution analysis showed that three distinct mental patterns could be identified among the participants in the research on subjective patterns of identifying entrepreneurial opportunities, which together explained about 93% of the total variance. These three mental models were named organizational strategy, entrepreneurial policy, and value creation for customers, respectively.

Islamic Azad University is one of the prestigious higher education centers in the country. These universities, having human and financial resources, as well as creating idea-oriented opportunities, could not meet the expectations in the field of academic entrepreneurship and creating job opportunities. Therefore, the formation of environmental and organizational platforms for academic entrepreneurship is one of the necessities. In this regard, the present research has analyzed the capability-oriented academic entrepreneurship in Islamic Azad Universities of Golestan province. In this research, in order to obtain a conceptual model of the influence of university entrepreneurship components, the qualitative method of foundation data theory was used, and the main basis for collecting information in this method was conducting 15 semi-structured interviews with knowledgeable professors of Islamic Azad University. The selection of samples was done by snowball method. After conducting the interviews and collecting information, the obtained codes were analyzed in different sections and after going through the three stages of open, central and selective coding, the final model of the total of central categories, causal conditions, intervening conditions , solutions, consequences, and results obtained from capability-oriented academic entrepreneurship. Each of these conditions and factors that make up the model have variables and categories that pay attention to them to achieve the ultimate goal of academic entrepreneurship based on capability.

This study aims to explore and analyze the ethical and legal challenges posed by the use of artificial intelligence (AI) in digital businesses, highlighting the need for robust guidelines and frameworks to guide responsible AI implementation. Adopting a qualitative research approach, data were collected through semi-structured interviews with 20 experts from diverse fields related to digital businesses and AI. The content analysis method was employed to identify main themes, categories, and concepts within the ethical and legal realms of AI usage. Two main themes emerged: ethical challenges and legal challenges. Ethical challenges encompassed categories such as privacy violations, discriminatory practices, and AI accountability. Legal challenges included intellectual property rights, data regulations, and surveillance and control issues. The analysis revealed a complex landscape of ethical dilemmas and legal uncertainties that digital businesses face when implementing AI technologies. The study concludes that navigating the ethical and legal challenges of AI in digital businesses requires a multi-faceted approach, emphasizing the importance of developing comprehensive ethical guidelines and legal frameworks. These measures should ensure AI technologies are used in ways that respect human rights and promote fairness and transparency in the digital economy.

The aim of the present research is to analyze the acceptance behavior of electronic banking. By adopting a qualitative approach, in-depth and semi-structured interviews in the real environment (bank) as well as through telephone calls with 38 customers and users of electronic banking of Golestan Bank Keshavarzi (Agriculture Bank of Iran), who were selected by purposive sampling method, were designed and implemented. Ensuring the repetition of answers, the interviews continued until the 55th person. In this research, the analysis and interpretation of data were informed by applied behavior analysis method by using the participant observation plan through the three steps of observation, evaluation of the root and consequences of the individual's behavior, and modification of these behaviors and the surrounding environment. The findings from the interviews, combined with the knowledge and experience of the researchers, indicate that the acceptance nexus of electronic banking acceptance contributes to maintaining or improving the penetration rate of electronic banking among users through the simultaneous and intertwined interactions of the components of nexus, namely, learning environment, empathetic communication, innovation, and accountability. As a result, key actors are able to penetrate the existing structures to achieve better performances.

The strategic role of professional ethics in the success of the future of the organization is undeniable. Avoidance of professional ethics makes organizations severely vulnerable and harmful, and achieving professional ethics leads to strategic advantage. The purpose of this study is to provide a model of the role of professional ethics in creating strategic advantage in the public sector administrative system.               

The present study is mixed in terms of exploratory nature and applied purpose and in terms of data collection method. The statistical population is 250 people (from the elites, managers and deputies of the Tax Affairs Organization of the northern provinces of the country) who were selected using Morgan table and 163 people were randomly selected and answered the research questionnaires. To investigate the relationship between the variables, the structural equation modeling method was evaluated and validated using Pls software.

The research findings showed that there is a significant linear relationship between professional ethics and strategic advantage. The more professional ethics, the greater the strategic advantage. Professional ethics, through the mediation of knowledge management and social responsibility, increases the strategic advantage in the organization.

Therefore, organizations should provide the necessary bases for promoting social responsibility and knowledge management by observing and basing on the standards and principles of ethics and professionalism of the organization. The relationship between social responsibility and knowledge management with strategic advantage is expressed through the development of social strategies that affect and are influenced by opportunities, resources and facilities, skills and organizational competencies. Their survival, success, and therefore their strategic advantage depend on the capabilities and competencies that are one of these important organizational capabilities of knowledge management.

The aim of this study was to design a model for </em>Churn from </em>natural gas consumers in Mazandaran province. The research method was applied and descriptive which was done with a mixed exploratory approach. The statistical population was 10 experts in the qualitative stage and natural gas consumers in the quantitative stage. The sample size was 384 people and simple random sampling was used. The Delphi method was used to identify the factors and the structural equation method with Smart PLS3 software was used to design the model. The results showed that the effective factors on turning away natural gas consumers include 11 components in 7 dimensions (social and cultural, economic, technology, environmental, political, internal and legal factors). The results also showed social and cultural (0.698), economic (0.855), technology (0.756), environmental (0.762), political (0.872), internal factors (0.831) and Legal (0.755) have a significant effect on turning away natural gas consumers.</em>

The purpose of this research is to prioritize effective factors in electronic customer relationship management at Golestan Gas Company. In terms of method, this research is in the field of applied research, which is descriptive survey research. For data analysis, the opinions of organizational and experimental experts in the field of marketing management have been used. The data collection tool is a researcher-made questionnaire. The questionnaire has been distributed to the statistical population of employees, experts, and deputies of Golestan Gas Company. Data analysis has been done by experts using Interpretive Structural Modeling (ISM) and Delphi method using questionnaire tools. Also, the constituent elements of the electronic customer relationship management model have been determined from theoretical literature. The output of this step was to identify 50 components in the form of six main dimensions. The findings showed that the six main dimensions of electronic customer relationship management include communication, electronic, technological, managerial, informational, and driving factors.

The main goal of this research is to present the entrepreneurship model of organization based on sustainable development and value-creating relationships in the treatment department of the social security organization in the north of the country. The statistical population of the present research consists of two groups of theoretical and experimental experts, totaling 30 individuals. Moreover, the statistical population of the research includes the experts of the treatment department of the social security organization in the north of the country, from among whom, 146 participants were selected based Morgan's table as the research sample. Descriptive and inferential statistical methods were used to test research hypotheses. In order to answer the main research question, first, the research components were identified using the fuzzy Delphi method and using past research studies in the literature, each of which is under the field of entrepreneurship. The research findings showed that there is a significant relationship between social capital and entrepreneurship in the treatment department of the social security organization in the north of the country. Also, the meaningful participation of the employees of the social security organization's treatment department in the area of entrepreneurship and subsequently sustainable development was confirmed.

The aim of the current research was to analyze the factors affecting organizational entrepreneurial behavior in the direction of social development in Golestan province. This research was applied in terms of purpose and descriptive-survey in terms of method, which was conducted with a mixed exploratory approach. The statistical population in the qualitative stage was 11 academic and organizational experts who were selected in a targeted way using the snowball technique, and in the quantitative stage, there were 1401 employees of the judiciary in Golestan province, and the sample size was determined to be 302 based on the Karjesi and Morgan table. A simple random method was used for sampling. The Delphi method was used to identify the factors and the structural equation method with SmartPLS3 software was used to check the relationships between the variables. Delphi results showed that the dimensions of organizational entrepreneurial behavior include 7 dimensions (behavioral, environmental, content, contextual, communicative, structural, individual) and the results of structural equations showed the dimensions (behavioral, environmental, content, contextual, communicative, structural, individual) to 0.346, 0.408, 0.363, 0.378, 0.350, 0.424 and 0.398 have a significant effect on organizational entrepreneurial behavior. Also, organizational entrepreneurial behavior has a significant effect on social development by 0.823.

Today, unemployment of university graduates is one of the concerns of the government, the key to solve which is in universities. This study aimed to present a model of capability-based university entrepreneurship. This research is qualitative and based on Grounded Theory. Participants included academic experts in field of entrepreneurship selected purposefully. Research data were collected through in-depth that reached theoretical saturation in the 15th interview. Interviews were analyzed in three stages of open, axial and selective coding. To validate the findings, long-term engagement measures and continuous observation, review by participants, peer review and triangulation technique were performed and to assess reliability, the criteria of reliability, transferability, reliability and verification were used. Findings showed that causal conditions include structural, innovative, supportive and environmental factors; Intervening conditions include policy-making, university dependence on financial resources, and access to the international market; Context conditions include upgrading the infrastructure of the university, developing the vision of the university entrepreneurship system, contriving entrepreneurial opportunities, the optimal distribution of financial resources for doing business, and contriving the research and commercialization process at the university. Strategies include formulating a vision for entrepreneurial activities, combining theoretical and empirical knowledge related to entrepreneurship, proper interaction between university and industry, providing entrepreneurial standards by long-term plans, and establishing a technology licensing office which lead to consequences including improving the commercialization of academic findings, creating growth centers and technology, employment based on entrepreneurial spirit, the growth of knowledge-based business activities and the institutionalization of entrepreneurial spirit among managers, employees, students and professors.

Attention to psychological issues has always been emphasized by psychologists and it has been mentioned as a field for predicting behaviors and identifying the causes of behaviors. The importance of psychological issues is so great that today, by examining the psychological dimensions of people, many problems and dilemmas of their lives can be identified and solutions can be applied to manage it. This has led to attention to the psychological dimensions of important and key people more than ever. In the meantime, psychological ability as one of the important characteristics of successful people has always played an important role in people's success. The use of psychological empowerment capabilities in individual domains has led to its use as an internal force to strengthen individual behaviors and attitudes. This issue has led to various studies to improve the psychological empowerment of individuals and extensive efforts to improve the level of psychological empowerment among all groups. One of the important issues that affect the behavioral aspects of people along with psychological empowerment is moral behaviors. Ethical behaviors play an important role in the development and promotion of ethics. Nowadays, ethical behaviors due to their impact on the environment have been identified as an important factor in the development of ethics. Ethical behaviors cause people to have an important understanding of the importance of morality and to do their utmost to develop and spread morality. Using the capabilities of psychological empowerment and ethical behaviors to improve individual performance can improve the productivity of individuals and groups. Understanding the role of psychological empowerment and ethical behaviors in some variables such as competitiveness, while creating scientific evidence in this area can lead to the formation of strategies to improve competitiveness. Due to the destructive nature of some aspects of competitiveness, the use of psychological empowerment capacities and ethical behaviors can play an effective role in the formation of desirable and positive competitiveness. In view of the above, in the present study, the researcher seeks to answer the question: Do psychological competence and moral behavior affect competitiveness?

The present research is a descriptive-survey research and from the purpose perspective, it is one of the applied researches that was conducted in the field. The statistical population of the present study included managers and deputies of municipalities in the north of the country (242 people). Also, to collect data in the present study, three questionnaires of psychological empowerment of Park and SEO (2019), which include 4 questions. In the present study, the reliability of this questionnaire was determined to be 0.81. Loser (2013) questionnaire was used to assess moral behavior. This questionnaire consists of 15 questions. In the present study, the reliability of this questionnaire was determined to be 0.84. Ozdemir and Aslan (2012) questionnaire with 11 questions was used to assess competitiveness. In the present study, the reliability of this questionnaire was determined to be 0.80. Finally, Kalmogorov-Smirnov test was used to investigate the natural distribution of data and structural equations were used using SPSS software version 20 and PLS version 3 software to analyze the data.

The results showed that psychological empowerment has an effect on competitiveness of 0.234. It was also found that ethical behavior has an effect on competitiveness of 0.694 (Table 2). It was also found that the research and model variables have a good fit (criteria higher than 0.7). On the other hand, considering that the desired value of this Q2 index is higher than 0.32, it can be said that the rate of Q2 index in the identified factors is in a favorable position (Table 4). Finally, considering that the desired value of GOF index is higher than 0.36, it was found that the research model has a good fit in all indicators.

The present study found that psychological empowerment improves competitiveness. In other words, improving the level of psychological empowerment increases the level of competitiveness in its positive aspect. Psychological empowerment seems to create positive capacities among people. Psychological empowerment means the release of forces, the inner strength of individuals as well as the provision of opportunities and opportunities for the development of talents, abilities and competencies. This has led to the psychological empowerment of positive capacities to improve the abilities of individuals and thus improve the skills to perform competitively. This issue has caused that in the present study, psychological empowerment due to its capacities and ability to influence the behaviors and attitudes of individuals improves the competitiveness. The present study also found that ethical behavior improves competitiveness. In other words, improving the level of ethical behaviors improves the level of competitiveness of individuals. It seems that moral behaviors by promoting values ​​and ethics cause people's behaviors to be done properly to improve success. In other words, moral behaviors cause people to have a good level of behavior and as a result, have a good performance in order to achieve success. Ethical behaviors will be the initial basis for the formation of a suitable atmosphere in groups and organizations in order to improve performance, and this issue causes ethical behaviors to improve the context for improving competitiveness. This issue has led to the present study to improve the ethical behaviors to improve the competitiveness of individuals.

The purpose of this research is to determine the role of electronic customer relationship management in marketing behaviors and green environmental factors. The research method is applied in terms of purpose and descriptive-survey and correlational in terms of implementation. For this purpose, in the first step, the components of the electronic customer relationship management model in marketing behaviors were identified from the theoretical literature. The result of this step was to identify 50 components in the form of six main dimensions. Data collection tools are documents and questionnaires. In the qualitative stage, the research team consists of 22 academic and organizational experts who have been selected by snowball sampling technique. In the quantitative stage, the statistical population consists of deputies, experts and employees of Golestan Gas Company. To determine the sample size based on Krejcie and Morgan table, 108 people were selected by simple random sampling method. The results showed that the six main dimensions of electronic customer relationship management include managerial factors, communication factors, electronic factors, technological factors, information factors and stimulating factors and the for main dimensions of marketing behaviors include behavioral factors, green environmental factors, marketing factors, organizational factors. The results showed that electronic customer relationship management has an effective role in marketing behaviors and green environmental factors using structural equation modeling.

The aim of the present research was to analyze the factors affecting organizational entrepreneurial behavior in line with social sustainable development in justice department in Golestan province. This research was applied in terms of purpose and descriptive-survey in terms of method, which was conducted with a mixed exploratory approach. The statistical population in the qualitative stage was 11 academic and organizational experts, who were selected purposefully using the snowball sampling technique. In the quantitative stage, there were 1401 employees of the judiciary in Golestan province, and the sample size was determined to be 302 based on the Karjesi and Morgan table. Simple random method was employed for sampling. The Delphi method was also used to identify the factors and the structural equation method, conducted by Smart PLS 3 software, was used to examine the relationships between the variables. The results showed that the dimensions of organizational entrepreneurial behavior include seven dimensions (behavioral, environmental, content, contextual, communicative, structural, individual), which respectively have a significant effect on organizational entrepreneurial behavior by 0.346, 0.408, 0.363, 0.378, 0.350, 0.424, and 0.398. Also, organizational entrepreneurial behavior has a significant effect on sustainable social development by 0.823.

The aim of this study was to identify the factors affecting entrepreneurship education and achievement by emphasizing the educational theory of the five minds and using the perspective of academic elites.

The method of the present study was qualitative and using the Delphi method. Based on the review of articles, texts and resources related to educational models and experts' opinions, through Delphi technique, the elements of entrepreneurship education model based on the theory of five minds were identified among the 24 indicators of educational models and 6 related indicators. Experts participating in this study were 32 professors and experts in academic entrepreneurship education and fluent in the educational theory of the five minds. Findings were analyzed using PLS method and ISM technique.

Structural model analysis showed that in the model of entrepreneurship education based on the theory of five minds, formulating educational goals acts as the cornerstone of the educational model and also factors analyzing learner characteristics and learning environment design as basic factors in designing an entrepreneurial education model. It is based on the theory of five minds. On the other hand, the formulation of educational goals in designing an educational model has a high degree of influence with minimal dependence, and any change in it can affect other factors.

According to the results of the present study, it is suggested that in future studies, variables such as formulation of educational objectives, stepwise retrieval, analysis of learning assignments, determination of teaching materials and tools, design of learning environment and analysis of learner characteristics Emphasize and use these variables with the aim of developing and advancing educational entrepreneurship.

This study aimed to rate the entrepreneurship components in agricultural tourism with an interpretive structural modeling approach. In this qualitative research, Grounded Theory Method was used to identify the components, and interpretive structural modeling approach was used to rate them. In this regard, deep interviews were conducted with experts in the field of tourism and agriculture. The interviewees were selected using purposive sampling method and snowball technique. The criterion of sampling adequacy was the data theoretical saturation which obtained in the twentieth interview. After conducting the interviews, the components were extracted based on the Grounded Theory within three stages of open coding, axial coding and selective coding. Accordingly, "climatic and environmental attractions, diversity of cultivation patterns and experience and attitudes of tourists" as causal conditions, "rural planning and migration system" as intervening conditions and "capacity building and government support" as context conditions were identified. Strategies include "advertising and branding, management and planning, training and empowerment, and optimization of tourism patterns" and the consequences include "entrepreneurship development and job creation and economic growth and welfare". Also, using interpretive structural modeling, it was determined that advertising and branding, diversity of cultivation patterns and climatic and environmental attractions were at the fourth level, education and empowerment at the third level, tourism models selectivity at the second level and management and planning, capacity building and government support and experience and attitude of tourists came first. Therefore, it is suggested to encourage the private sector to invest in tourism-related infrastructure through advertising and proper awareness.

 Tourism is one of the most important industries to stabilize financial revenues worldwide (1). The use of tourism capacities to develop the financial issues of countries has led to extensive efforts by countries to develop tourism, which has paved the way for the development of tourism infrastructure (2). The tourism industry as an invisible export, if well planned and managed, is the most lucrative and most lucrative industry and contributes significantly to job creation due to the widespread dimensions of unemployment, wealth distribution, regional imbalances, poverty reduction. Improves the living standards and livelihoods of community members and plays positive cultural interactions (3). Tourism capacities have led to it being mentioned as a solution for the development of communities (4).
The importance of tourism is so great that various researches have been done in this field and different results have been obtained, including: Nathan et al. (2019) examined the role of mass media in the ecotourism industry and concluded that the expansion of mass media has led to the creation of a global village today, which has made it possible to market through these media. In order to expand the tourism industry, we will witness nature tourism (11). Barari et al. (2016) analyzed the economic effects of urban tourism from the perspective of citizens (Case study: Babolsar city) and found that there is a significant relationship between tourism and economic development variables (12).
So Considering the importance of tourism and especially health tourism on economic and regional development on the one hand and the importance of the role of information technology and especially e-business in the new era on the other hand and since the truth about the correct education model in the field E-business is not done The researcher is trying to answer the question whether education in e-business in the field of health tourism in Iran follows a suitable pattern or not?

The present study is one of the mixed researches that was conducted qualitatively and quantitatively. Considering that the qualitative part of the present research was carried out in the first stage and then the quantitative part, so the present research is one of the exploratory researches in the mixed part. In the qualitative part of the research, the qualitative method of directional content analysis was used. Also, the present research is field in terms of implementation. Given that the results of the present study will be used by e-businesses, so it was an applied research.
The statistical population of the present study in the qualitative part included experts in the field of health tourism and e-business and in the quantitative part of the statistical population included academic experts, business experts, owners of successful companies in the field of health tourism and specialists in the field of information and communication technology.
In the qualitative part by snowball method, 14 people and in the quantitative part by targeted sampling method, 130 people, including 40 academic experts, 30 business specialists, 30 owners of successful companies in the field of tourism. Health and 30 ICT specialists were selected as a statistical sample
In the qualitative part of the research, reliability (validity), transferability and verifiability were used to check the validity. Descriptive and inferential statistics were also used in the quantitative part of the research. In the descriptive statistics section, the mean and standard deviation were used and to validate the model and present the final model, the statistical method of structural equations was used. The whole process of data analysis was performed in SPSS and PLS software.

Open coding of education dimensions in the e-business model in the field of health tourism in Iran led to the identification of 16 primary indicators. After this stage, axial coding was performed and the categories of educational issues, idea generation, knowledge transfer and skill issues with unique features were extracted and educational dimensions were categorized in the form of these 4 categories. It was also found that all the relationships in the research model were confirmed (table 2). The results of the present study showed that all the identified dimensions have a significant role in the e-business model in the field of health tourism in Iran. Finally, the research model has a good fit.

The results of the present study showed that the identified model was categorized into 4 categories of educational issues, idea generation, knowledge transfer and skill issues. It was also found that the research model has a good fit. In this regard Taghizadeh et al. (2011) pointed out that the development of medical tourism requires attention to educational aspects and knowledge promotion in this field (8). In another study in this regard, Radovich and Nola (2018) also found that paying attention to educational aspects in order to promote businesses related to health tourism can lead to the promotion of these businesses and improve the position of health tourism in communities (14). These results are consistent with the findings of the present study. Also, in another study in this field, Abadi et al. (2018) in a study that was conducted with the aim of strategically examining the development of medical tourism using the SWOT method, found that the strategic situation of medical tourism development in Yazd is in an aggressive state. They pointed out that the growth of awareness about this type of tourism puts the strategic position of this type of tourism in an aggressive position (15). Wang (2016) in a study aimed at developing Internet marketing strategies in the use of medical tourism, showed that the use of Internet marketing methods to develop medical tourism, while improving awareness and familiarity with medical purposes, causes To the path of growth and development of this type of tourism with a higher intensity (16).
In general, the results of the present study showed that the four dimensions of educational issues, skills issues, idea generation and knowledge transfer in the field of education in e-business are effective in the Iranian tourism industry. On the other hand, it was found that the research model has a good fit, which all confirms the role of educational aspects in e-business in the field of health tourism. Therefore, paying attention to these dimensions is of special importance.