زهرا خرازی محمدوندی آذر

Today, in the international environment, “national brand” is a lever needed by governments to improve and strengthen their position in the world arena. Leaders who understand the value of the national brand can use cultural differences and diversity to create competitive advantage and superiority. It is essential to be aware of the attitudes and identify the different dimensions that affect the national brand of a country. Therefore, the current research has an exploratory aspect and has used a qualitative method. The statistical community of the research was formed by experts in the field of national branding, and the number of these people is 57, and the mental pattern of these people was identified and analyzed based on the “Q” research method. The results show that eight components for the variable of ethnic groups and six components for the variable of national brand have been discovered, among which, there is a positive and significant relationship between the component of “ethnic culture” and “international image” and “ethnic interests” and “economic capitals”. There is a negative and meaningful.

Identification of ethnic components is one of the influential issues that become important in the process of national branding. One of the duties of the governments in the modern world is to use the capacity of national branding in order to achieve political, social and economic goals in order to differentiate, create power and attractiveness. For this reason, the aim of this article is to identify and rank the ethnic factors affecting the national brand, which leads to the discovery of the mental model of national branding experts. Using library studies and reviewing written sources, the following article tries to answer the question, what is the impact of Iranian ethnic groups on the national brand? The research method of this article is the "Q" test, which identifies the relationship between Iranian ethnic groups and the national brand, and by using exploratory factor analysis, it identifies the mental model of experts in the field of national brand. The findings of the article show that eight components have been discovered for the variable of Iranian ethnic groups and six components for the variable of the national brand. There is a negative and significant relationship.

Background and objective. There is currently a strong desire to understand the nature of governance to improve public sector performance, as governance is a critical necessity to help governments realize their development agendas. For example, in recent years in Iran, the approach of good governance has been mentioned as a necessity for economic development in the country.Methodology/approach. The current research is an mixed method study. In the qualitative part, 11 experts familiar with the subject were interviewed to reach theoretical saturation. In the quantitative section, the views of 70 managers and experts of the Ministry of Cooperation, Labor and Social Welfare were used. Data analysis was done in the qualitative part using grounded theory and in the quantitative part using the partial least squares method.Findings and Conclusion. The research findings showed that organizational accountability and the fight against rent and corruption affect the implementation of good governance. The research findings showed that organizational responsibility and combating rent and corruption affect the implementation of good governance. The organization should be responsible to civil society from different aspects. In fact, the organization must be responsive in in terms of the rule of law, transparency, client demands, and its economic and functional areasOriginality/innovation. In this study, for theoretical synergy, an integrated and executive model was presented for good governance in the context of strategic communication in the Ministry of Cooperatives, Labor and Social Welfare. This is despite the fact that previous studies dealt with these concepts separately.

 Due to the dysfunction of mainstream media in Iran after the advent of cyberspace, this article raises the question of whether a new paradigm has emerged in the field of media that has changed the requirements of media policy and planning? The premise of this study is that with the advent of cyberspace, a new paradigm has emerged in media policy-making that has affected all media, but instrumentalism is a veil to see. In this research, three methods of library, phenomenology and Thematic analysis have been used and in-depth interviews have been conducted with 25 active media experts in the two fields of mass media and cyberspace who have been selected by snowball sampling method. In the research findings, by extracting 64 themes of the paradigm governing cyberspace, it is shown how the communication space is confronted with the new grammar of media, including "dominance of authoritarianism over task-orientation, transition to maximalist and absolutist media, multimedia biology and de-publicization of news." "Minimizing the structure of the media and end of the domination of pyramid-shaped structures, changing the approaches of message management, here and now the content and change-seeking and responsiveness." The results show that cyberspace is the result of the accumulation and historical continuity of the biological paradigm of Reformation and the resulting intellectual divergences and has significant effects on the structure of media and media competition indicators, and these paradigmatic effects are a review of our understanding. Has necessitated communication theories.

As an asset and identifier, national branding has a significant place to strengthen the countries position on the world stage. Ethnic groups, which form a part of the country's history, culture, identity, behavior and population, play a role in the process of national branding. Therefore, within the framework of "Richard Dyer's" Representation Theory, I have investigated the impact of Iranian ethnic groups on the national branding process through this article. Using the Q method and tables, the thoughts and attitudes of 57 specialists in "Cultural Affairs and Heritage", "Tourism", "Social Relations", "Government", "Investment and Migration" and "Exports" were identified and sorted. Based of the Iranian ethnic groups and national brand, the thoughts and attitudes of the participants were analyzed through exploratory factor analysis method; This resulted in the discovery of 8 factors for Iranian ethnic groups and 6 factors for the national brand. The results indicate that each of the identified patterns has different concepts in comparison to one another; The findings also proves a significant relationship between some of the ethnic variables of Iranians their national brand.

Introducing the personal-political brand paradigm within establishment(government) governance is the main goal behind this research work and what factors are effective in creating a personal-political brand and how they can be placed under the umbrella of a single.  To achieve the goal of the research work and answer basic questions; Relying on qualitative method, thematic analysis and data analysis, strategies have been used to extract data and review the findings. To identify the effective components in the formation of political brands; The biographies, pictures and election video clips of the four recent presidents of Iran have been examined in the form of a three-stage thematic analysis in which all meaningful themes have been identified and classified in the form of conceptual and comprehensive system tables. Then, in order to identify other influential components in branding, the opinions of experts were used, at which stage, in-depth interviews were conducted with 10 senior experts in the field of branding. Finally, all the components obtained from the thematic and data analysis methods are presented in a comprehensive system and then, under eight categories of factors that constitute the main structures of the paradigm, are classified and represented as a paradigm model. In addition to identifying 347 effective factors; The promotion model of personal-political brand in the Islamic Republic is also presented.

The main purpose of this article was to investigate the role of social and cultural empowerment in institutionalizing smart programs of Iran's tourism industry and identify the components of smart tourism in Iran's urban destinations. As a mixed-method research, this study used contractual qualitative content analysis within its qualitative phase and a survey in its quantitative phase. As for the qualitative phase, 13 Iranian tourism managers were selected and interviewed through targeted and snowball sampling. Moreover, to conduct the quantitative phase, 390 travel agency experts were selected via convenience sampling, using Cochran's formula. The results of analyzing the data via structural equation modeling with the partial least squares approach showed that all observable and hidden variables were significant at the level of 0/05, all of which were confirmed. Furthermore, socio-cultural empowerment, smart governance, development of new smart technologies applications, and comprehensive smart tourism services were identified as components of the smart tourism industry in Iran. In addition, based on the Stone-Geisser index, the redundancy index of the social and cultural empowerment component was calculated to be 0/523 and based on its value in the final model (0/528), the strong predictive power of the model was confirmed.

The Ministry of Cooperatives, Labor and Social Welfare, in order to gain public trust and achieve its mission, including organizing the cooperative sector and promoting efficiency in cooperatives, can establish good governance components through the use of strategic communications. The aim of this study was to investigate the effect of strategic relationships on the establishment of good governance theory in the ministry and provide a favorable model And in terms of practical purpose and method of data collection is descriptive and its method is survey. A questionnaire was used to test the research hypotheses and Cronbach's alpha index was used to assess the reliability of the questionnaire. The results of this study show that there is a linear relationship between strategic communication and good governance components including transparency, accountability, participation, accountability, rule of law and flexibility, and the priorities of good governance components in this ministry are establishing transparency and accountability . Also, strategic relations in the Ministry of Cooperatives, Labor and Social Welfare in order to implement the theory of good governance need to be established with characteristics such as: leadership-based unity, credibility, dialogue-oriented, based on concerted effort and synergy Being inclusive, result-oriented, providing a deep understanding of the country, being forward-looking and the result of a cycle of evaluation, review and redesign.

This research is an interdisciplinary study of the impact of “Philosophical Anthropology” on “Communication Theorizing” & Media Policy Making. The research is opting to survey on the fact that how paradigm shift in anthropological thought has transformed communication knowledge. To achieve this, by acquiring the methodology of library study & focus group, the manifestations of the discourse between the two mass approaches of philosophical anthropology (Nominalism & essentialism) in communication theories and media policy making were extracted. The findings of the research direct us to a new cognition of media knowledge which can be divided into two communication theories of essentialism & nominalism under the influence of anthropology. This also indicates the fact that technology and media literacy are inside the context of anthropology. In addition to that the outcomes lead us to the understanding of how dominant anthropology discourses have produced pre assumptions which have been effective in theorizing of media policy making. And, the origin of these pre assumptions have not been visible to us so far.

Television is known as a public broadcaster, and although with the advent of new technologies in the field of media and the emergence of media and social networks, some believe Television popularity has begun to decline, there is still a special place for television and its effective role in facilitating the process of development. The purpose of this study is to examine the functions and ownership of television in developed countries with a focus on Canada and Norway, which have been consistently ranked among the world 10 top prospered countries by Legatum Institute during last decade. The ultimate goal of this study is to examine the approaches of developed communities in the management of the organization and the content of this media and to create an insight in order to improve the functions of national Televison in the development path so that it can be considered as a model for growth and development.

Television is known as a public broadcaster, and although with the advent of new technologies in the field of media and the emergence of media and social networks, some believe Television popularity has begun to decline, there is still a special place for television and its effective role in facilitating the process of development. The purpose of this study is to examine the functions and ownership of television in developed countries with a focus on Canada and Norway, which have been consistently ranked among the world 10 top prospered countries by Legatum Institute during last decade. The ultimate goal of this study is to examine the approaches of developed communities in the management of the organization and the content of this media and to create an insight in order to improve the functions of national Televison in the development path so that it can be considered as a model for growth and development.

The purpose of this study is to identify the components of smart tourism industry in Iran through mixed method. In the qualitative section, in the qualitative section, the statistical population consisted of tourism industry managers. 13 depth interview was conducted. Data analysis was performed in the qualitative part by conventional qualitative content analysis method using MaxqDa software. In the quantitative section, the statistical population consisted of experts from travel agencies as well as tourists from these three cities. 390 respondents were selected by using Cochran formula and random sampling method Structural equation modeling with partial least squares (PLS) approach was used for data analysis.The results of confirmatory factor analysis showed that all observable variables were significant and confirmed at the 0.05 level. The results identified four components: smart governance, socio-cultural empowerment, development of using new smart technologies and comprehensive smart tourism services.

The purpose of the present study is to analyze the news representation of JCPOA from the perspective of three mainstream media (Kayhan, E’temad, and Hamshahri) during 2015 to 2016. The method of the study was qualitative and quantitative analysis of the data by targeted sampling of 300 pieces of news related to “JCPOA” using SPSS. The results showed that despite the importance of “JCPOA”, this term has not frequently and conspicuously been used in the headlines of the above newspapers; and has only been mentioned in economic and political contexts, regardless of its various aspects. Although the impartiality of the media has been emphasized, the above newspapers have adopted a biased approach towards “JCPOA”. On the other hand, news coverage by the above newspapers and their approach to “JCPOA” has not usually been analytical but more inclined to hard news and informational rather than educational and guiding approach.

The overall purpose of this study is to identify the ownership, structure and functions of television in Canada and Norway as the two countries with the highest success ratings (among the top 10 countries in the world) in 2017 and in terms of the purpose of application, considering several The cultural nature of these societies is to create a vision for the development of the national television, radio and television of the Islamic Republic of Iran, in the direction of development. In order to conduct this research, the researcher has interviewed 14 Canadian and Norwegian professors with specializations in the field of media. The research method of this study is qualitative method using directional qualitative content analysis method to analyze the data obtained from interviews and in order to categorize the categories, coding technique (open, axial) has been used. A total of 217 open codes (Canada = 95, Norway = 122), which were semantically related to each other, were identified and categorized into 44 core codes (Canada = 20, Norway = 24). Findings indicate the optimal performance of both media in exploiting the four main functions of news, guidance, education and entertainment, and the news section is one of the main functions of these two networks; Therefore, the content planning and policy-making approach of both CBC and NRK networks can finally be considered as a suitable model for the development of national media functions.

The purpose of this study is to investigate the position and performance of the mainstream media (Kayhan, Etemad, and Hamshahri newspapers) in sociability of Joint Comprehensive Plan of Action (JCPOA). The main question of this study is whether these media have taken steps in the reflections of their news to promote sociability of Joint Comprehensive Plan of Action (JCPOA). The research method is combinatory (quantitative and qualitative content analysis) and data collection is conducted with a targeted approach. The results of the research indicate the imperfect process of sociability of Joint Comprehensive Plan of Action (JCPOA) in the field of notifying and reporting the news, given that the Kayhan newspaper completely covered the headlines and the news in the negative direction, and the Hamshahri has also taken a completely neutral approach. In the meantime, the only daily newspaper that has been relatively positive towards sociability of Joint Comprehensive Plan of Action (JCPOA) is Etemad. On the other hand, the manner of coverage, the type of approach to the news in these three media, was less analytical and had the most serious aspect of news and information, rather than the educational approach and leading role.

The suspicion and low level of trust in the national media cause people to become more aware of non-media sources, including social networks and foreign media, and as a result of this, they create doubts and Ultimately, it's a rumor among people.
Regarding the importance of the subject, the present study was conducted using fieldwork, scrolling technique, questionnaire research tool and SPSS software to investigate the relationship between the use of national media and rumored belief in mobile networks among Ahwaz people as The main goal is. The statistical population of this research is all residents aged 15 years and above of Ahwaz city. Using Formal Cochran, 384 of them have been studied as sample size.
According to the findings, there was a rapid shift in the transmission of national media news (P = -0.290), national media neutrality in the transmission of news (P = -0.250), use of reliable sources of material (P = -0.345) ), Trust in the national media (P = 0.466) and censorship in the national media (P = 0.398) with rumored belief in mobile networks are significant; therefore, all the research hypotheses are confirmed. Based on the regression results, the above five variables have been able to explain significant changes in rumored belief variable in mobile networks by 0.36 (R2 = 0.36).