فیروزه حاج علی اکبری

Brands are always influenced by internal and external factors that play a fundamental role in enhancing their value in the production and service sector. Among the internal organizational factors, behavioral factors related to human resources are mentioned as one of the important and essential factors; Because if these behaviors are positive, they lead to the promotion of brand value, but if they are negative and deviant, they are considered a threat to organizations, especially public organizations with economic activities, more than private organizations with non-economic activities. In such a situation, behavior management and implementation of actions to control and reduce deviant behaviors seem necessary. Therefore, the aim of the research was to provide a model to improve the brand value of Iran Insurance Company as one of the public economic organizations through controlling and reducing deviant behaviors. For this purpose, first, library studies were conducted and using the meta synthesis qualitative method, the factors of occurrence of deviant behaviors and effective actions to control and reduce the statistics and with thematic analysis method, 48 factors in 6 categories and 45 actions in 4 categories were coded. Then, with the Delphi-fuzzy technique and the distribution of Delphi survey forms among 30 insurance experts in the 3 northern provinces of Guilan, Mazandaran and Golestan, 30 factors in 5 categories and 39 actions in the final 4 categories were entered into the hierarchical model. results showed that structural and organizational actions with a weight of about 0.340 have the highest importance...

The importance of consumer behavior in social commerce is not hidden from anyone. By understanding consumer behavior, businesses can design appropriate strategies for marketing and selling their products. It allows marketers to identify the different needs and wants of different customer groups and design appropriate strategies for each group. Also, a better understanding of the motivations of customers to buy helps businesses to further evaluate the benefits they get from them. The research method of this study is analytical-descriptive of correlation type. The statistical population of this research consists of all consumers of sportswear with Iranian-Islamic tendencies in Zanjan province. The statistical sample is equal to 540 people and the non-probability sampling method is quota and snowball type. The data collection tool is a questionnaire, content validity, convergence and divergence, and reliability were confirmed by calculating Cronbach's alpha and composite reliability.The results of the analysis using the method of structural equations of projection and using Smart PLS software showed: 1) There is a significant relationship between internal motives (hedonic motive and altruistic motive) and external motives (perceived pressure and external rewards) with knowledge sharing behavior of Iranian-Islamic consumers. 2) There is a significant relationship between knowledge sharing behavior and purchasing behavior of Iranian-Islamic consumers and between imitation and purchase intention in social commerce. 3) product uncertainty, product fit uncertainty and seller uncertainty moderate the relationship between imitation and purchase intention and 4) There is a significant relationship between purchase intention and purchase behavior of Iranian-Islamic consumers in social commerce.

Balancing supply and demand, mitigating market tumult, improving production efficiency and productivity, transparency, and traceability of strategic agricultural distribution networks depend on intelligent management of the agricultural supply chain. For that reason, the purpose of this applied research was to design a model of intelligent management of the supply chain of agricultural businesses. In this regard, after library studies, in the first step, field studies were conducted through in-depth interviews with 33 experts from the public and private sectors active in the agricultural supply chain, who were selected by theoretical and non-probabilistic sampling. To analyze the data, qualitative data-based and coding methods were used. The validity and reliability of qualitative data collection tools were confirmed and based on the research findings, 1556 open codes, 75 core codes, and 9 selected codes including economic and financial factors, marketing and sales, production and operation, institutional, infrastructure, and logistics, communication and information, technological, climatic, environmental, biological and political were identified; accordingly, the effective factors were classified by qualitative analysis using Maxqda2020 software. Then, the research paradigm model was designed based on 7 main factors (46 sub-factors), 8 supply chain strategies (34 strategic actions), and 23 financial and non-financial consequences to achieve intelligent supply chain management.

The spread of the Covid-19 pandemic and the disruption of the global supply chain, the increase in the global prices of inputs and basic goods, the war between Russia and Ukraine, the continuation of international sanctions and climate crises caused by water tensions and drought have arisen concerns regarding the supply of food and agricultural products in Iran and all over the world. In this situation, the lack of intelligent management of all stages of the product supply chain can have adverse consequences. In this regard, the purpose of this applied research was to identify the enabling factors of the activists throughout the supply chain of agricultural products and its consequences. So, in addition to library studies, an in-depth interview was conducted with 33 experts from the public and private sectors who were selected by theoretical and non-probability sampling method. In order to analyze the data, the qualitative method of database and coding was used. Based on the findings of the research, 495 open codes, 19 axial codes and 3 selective codes include the empowering factors of the activists of the input supply and agricultural products sector, the empowering factors of the activists of the processing and industry sector; empowering factors of logistics, distribution and supply, marketing and sale sector activists, as well as 31 different codes, 15 axial codes and 2 selective codes

Today, social and health marketing in the health and treatment system of the country, like many other organizations, requires extensive changes in the presentation and presentation of its services, which is based on the current world changes. Therefore, the purpose of this research is to design a marketing model. Health is based on social marketing in the Ministry of Health, Treatment and Medical Education of Iran

The current research was based on the practical purpose and of the exploratory-developmental type (because this study seeks to identify the components of the health marketing model based on social marketing and the development of the obtained model) and the implementation method is qualitative.

The results of the research showed that after conducting each interview and implementing the interview text for analysis and coding, it was entered into the qualitative data analysis software Atlas.ti. became The health marketing paradigm was chosen for social evaluation based on the foundational data theory

This research aims at trilogy models and international reassessment and development and providing new civilization services and services using Brazilian civilization using e-marketing advertising (Case Study: Zanjan Province) Method of this research, beautiful, purposeful, mixed brother It is a practical and exploratory survey that has validity as a constructive and final method of questionnaire can be proved by using Cronbach's alpha (0.735).Statistical population in the field of qualitative research and organization of academic experts in the organization of Zanjan University Jihad 16 people and in the distribution department, Jihad Organization of Agriculture 600 people who can be used to you. The Cochrane formula used in Brother's computation is 234 questionnaires and can be summed up. You can interpret and reevaluate these experts by evaluating them through your reputable complexes, so that you can provide your users with reputable journals. Is(Company (product packaging, attractive features, products, brands, aftermarket and product quality)), site (three options, consulting, practice, search and search, page design and response and purchase response) and security (Commitment, law-abiding system and support for substitution (credit card number and credit information)). Finally, practical observations are presented by observing the research.

In this research the researcher thought to identify the most important factors resulting projects. This research is an exploratory research which tried to identify these factors using the opinions of experts and managers and experts' industry international trade and managers of companies engaged in industrial project in the province of Zanjan the purpose of this research is to use applied research. In order to implement the research future structural analysis technique was used in this research. In this research the sample selected for participation in the Delphi group, experts and managers and experts in industry and international trade, managers of companies involved in exploiting industrial projects in Zanjan province, 23 respondents as Delphi group responded to the research questionnaires. The result showed that the first effective factor resulting from the sanctions in delaying the use of industrial designs is the increase in the cost of finished products. Also, the increase of the exchange rate in Iran from production to import and export. Also, the limitation of the expansion of LC is another factor affecting the cost products of finished products. Also, the limitation factor in currency transfer is very important in delaying the operation of industrial projects, since foreign purchases and import of industrial goods require currency exchange, and the lack of transfer of currency to the country causes delays in the exploitation of industrial designs

Developing and strengthening agricultural value chains for domestic and foreign markets can be a powerful tool to alleviate poverty and tackle the challenge of food security and resilience in times of crisis and shock, especially in developing countries. Consider development now and help implement resilient and extroversion-based resistance economy policies that neglect to reduce investment and job loss. In this regard, the research objectives identify the internal-external factors in the value chain of tea products and provided strategies for organizing and sustaining this product for the production prosperity;Because this issue is very important in terms of achieving the macro policies of the system and the economic, social, environmental, competitive and security objectives.Therefore, the research is an applied and analytical survey in which qualitative approach is used.First, an overview of the research background is done and using a comparative analytical approach, the tea value chains of the top countries were comparisioned, then, to gather data from tea industry experts, at first, the strengths and weaknesses, opportunities and threats were identified by using brain storming and in order to aggregate internal and external factors, polling forms were distributed among the experts.After collecting data, 12 strengthes, 24 weaknesses, 21 opportunities and 24 threats were combined;It was found that the tea status in Iran is far from desirable position and in line with the prosperity of

Crises are events that cause a lot of damage and endanger people's lives. These damages can be regional, such as floods, or global, such as earthquakes and volcanoes. There are even global crises, such as the 2000 computer problem. Given the spread of information technology in all fields and the numerous benefits of using it, especially in cases where the volume of data and their processing is very high, the use of information technology in crisis management is very vital. This article is based on a review of articles and library studies.

The study is to investigate the effect of knowledge management on customer relationship management in sportswear manufacturers in Iran. The research method is a descriptive-correlation type. The statistical population of this study was the employees of the unofficial Daee and Majid companies of 140 people they give. Using 105 Cochran formula and simple random sampling method, 105 individuals were selected as the statistical sample. In this research, the knowledge management questionnaire by Sheron Lawson (2003) and the standardized entrepreneurship orientation questionnaire were used to collect data. To analyze the data, descriptive statistics and inferential statistics (Pearson correlation coefficient and regression) were used.The findings of the research showed that there is a positive and significant relationship between knowledge management and its dimensions with the success of customer relationship in sportswear manufacturing companies. The results of regression analysis also revealed that knowledge management components have been predicted the variance of customer relationship success by 38% with the subsequent application of knowledge as the most contributing factor in this prediction