محمدرضا اسماعیل زاده قندهاری

Today, the concept of brand has become much more popular than its original origin and is no longer exclusive to services, goods and even companies, but a new phenomenon called personal branding has appeared. A developed personal brand brings many material and spiritual benefits for professional athletes, therefore it is necessary to identify the factors affecting the identity of citizen sports in Iran. The purpose of this research is to use the foundation's data theory approach to design a conceptual model of the citizen sports brand in Iran. Based on the objectives of the research, the current research was of an exploratory type, the method of conducting it was descriptive-analytical, and the method of data collection was library-field. This research is a mixed type of research and was conducted using the method of foundational data theory and structural equation model. Semi-structured interviews were used as a data collection tool and sampling was done using the snowball sampling method until the saturation limit, and a total of 20 people participated in the interview. Based on the findings, after performing three stages of open coding, selective coding and theoretical coding, the elements influencing the brand identity of citizen sports were identified. In the following, using the structural equation model, the brand identity model of citizen sport was identified. The findings showed that the components of citizenship sports include the configuration of citizenship sports, the character of citizenship sports, cultural dimensions, brand relationship, reflection, and self-concept. Also, the research model has a significant fit in the existing and desirable part. The total brand identity of citizen sports can have major effects on the development of individual and social factors in citizens and urban society, which can be extended to other fields outside of sports, and the concepts of citizen sports follow the development of active citizenship.

Today, sports are considered as an international foundation all over the world, on the one hand, the abuse of drugs and supplements in sports, on the other hand, the abuse of drugs and supplements in sports is one of the problems that today's societies are facing.

The present research aimed to design and develop cognitive-based educational strategies to combat illicit drug use in bodybuilding clubs of the country.  

This study is a descriptive-correlational research based on structural equation modeling and is also considered an applied research in terms of objectives. The statistical population of the study included all instructors of the country's bodybuilding and fitness federation and sports science professors knowledgeable about the research topic, and the sample size was determined to be 402 using G*Power version 1.3. Accordingly, 450 questionnaires were distributed, and 408 respondents correctly completed the research questionnaire. The researcher-made questionnaire was used as the research tool, consisting of 26 items and 7 components with a 5-point Likert scale (completely agree to completely disagree). After confirming the validity of the questionnaires with the help of 8 experts and specialists, their reliability was also confirmed by calculating Cronbach's alpha coefficient, and they were used to collect data. Descriptive and inferential statistical methods were used to analyze the collected data. In the descriptive statistics section, frequency tables and charts, relative frequency, and population characteristics of the research participants were used, and mean and standard deviation were calculated. In the inferential statistics section, structural equation modeling using SmartPLS version 4 software was used to investigate the research model.

The results of the data analysis showed that cognitive-based educational content, cognitive leadership style, information acquisition, dissemination of information, information deletion, cognitive-based teaching methods, and human resources in cognitive-based education are educational strategies to combat illicit drug use in bodybuilding clubs of the country.

By developing the cognitive knowledge of the athletes in this field, he convinced them to stay away and avoid the consumption of these supplements, and therefore, for the development of cognitive knowledge, a comprehensive planning regarding the design of cognitive knowledge content, the training of expert human resources in this field, and attention to knowledge and informed the trainers and officials of this field.

The aim of the current research was to design a sports tourism development model in the northern region of the country with a land-use approach. The research method is descriptive-correlation. The data were collected in a field form using a questionnaire. The face and content validity of the questionnaire were confirmed by experts in sports management, marketing, and sports tourism (15 people), and the construct validity was also confirmed by confirmatory factor analysis. The reliability of the findings was confirmed using Cronbach's alpha and composite reliability. The statistical population included employees of organizations related to the field of tourism and sports (researchers and professors in the field of sports tourism, executive directors of tourism and cultural heritage organizations, and sports organizations). A sufficient number of targeted and non-random sampling were selected in the structural equation approach (320 people). Finally, the data from 300 complete questionnaires were analyzed. Descriptive data analysis was done with SPSS software, and the inferential part was conducted using the structural equation modeling method (factor analysis) with PLS software. The results showed that the most important factors affecting the development of sports tourism in the northern regions, in order of importance and priority, include natural attractions and events (0.89), climatic conditions (0.84), managerial-executive factors (0.70), cultural-social factors (0.65), laws and policies (0.64), infrastructure and accommodation (0.51), and transportation flow (0.46). The development of sports tourism in the northern regions of the country requires serious attention to seven groups of effective factors identified in this area. It is also necessary to consider the priority and importance of each of the identified factors in the planning of this industry in the mentioned region.

Competitiveness is one of the key success indicators of manufacturing companies. The purpose of this study was to design a model of strategic indicators effective in improving the competitiveness of companies producing. The present research was of a contextual survey type in terms of its practical purpose and of a mixed type in terms of the type of data search. The statistical population included professors, owners of companies producing sports products, experts in the field of export and import of sports products, experts in the field of marketing and managers of sports products companies, who distributed 20 interviews in the qualitative section and 120 questionnaires in the quantitative section collected. In the present study, to achieve a comprehensive conceptual model, first the from Glaser's method of Grounded theory, then to confirm the conceptual model based on the foundation data theory, a questionnaire was developed according to the research results. The research findings showed that internal indicators included management and structure, product improvement, service improvement, supply and design and marketing, and external indicators including legal and supportive factors, customer and consumer, market control and trade and international issues. Also, structural equation modeling findings show a good fit of Dada research model; According to the research results, companies producing can be successful in the market by improving their strategic indicators and improve their competitiveness.

The aim of the current research was the comparative analysis of perfectionism of executive and technical factors in sports. It was practical in terms of descriptive-exploratory analysis and it was obtainable in the survey method. The statistical population in the qualitative part included all university experts in the field of organizational behavior and in the quantitative part it included all athletes, coaches and managers of professional sports in the country. Sampling in the qualitative section was purposeful and accessible, and interviews were conducted with 20 experienced university professors. The statistical sample in the quantitative section was determined by using Morgan's table of 353 people, after returning 374 questionnaires, it was observed without defects, and the same was used as the final sample in data analysis. Data collection was done in the qualitative part by using qualitative interviews with elites and in the quantitative part by using a researcher-made questionnaire consisting of 34 questions in 4 dimensions and on a five-point Likert scale. The data were analyzed in the qualitative section using the interview analysis method and in the quantitative section using the descriptive and inferential statistics methods and with the help of SPSS version 21 and AMOS software. The analysis of interview data and the results of data classification and coding showed that the factors affecting perfectionism in managers, coaches and professional athletes of the country from the point of view of experts with 34 items in 4 general categories of individual effective factors (14 items), interpersonal effective factors (9 items), effective environmental factors (6 items) and effective organizational factors (5 items) were placed. The results of Friedman's test showed that according to the average ranks, the individual effective factors variable has the highest rank and the environmental, interpersonal and organizational variables have the lowest rank among the variables. The findings showed that the model of factors affecting perfectionism in managers, coaches and professional athletes of the country has a good fit. Also, there is no significant difference between the degree of perfectionism of managers, coaches and professional athletes of the country.

Aquatic parks have always been welcomed by the community in leisure time. The purpose of this study was to examining the model of internal and external factors affecting the satisfaction and loyalty of customers of recreational-sports services. The present research was applied research, in terms of analytical, descriptive-correlational method. The statistical population included all customers of aquatic parks in the country. The sample size was considered to be simple random using Morgan's table formula for the unlimited population. Data were collected through researcher-made questionnaire to measure internal and external factors affecting customers’ satisfaction and loyalty on a 5-point Likert scale. Descriptive statistics and inferential statistics were used to analyze the data. The results of examining the relationships between the observed variables and the current variable showed that the structure of the tool is suitable for testing the model. Also, the Findings of the research showed that internal and external factors model affecting customers’ satisfaction and loyalty of recreation- sport service has a strong and good fit. According to the results of the research and considering the effective internal and external factors, Aquatic parks managers can take steps to increase the level of satisfaction and loyalty of their customers.

The purpose of this study was to analysis of the electroencephalography signal to assess the effect of internal & external -sport advertising and attitude of athletes and non-athletes among them. In this study “Internal and external sport advertising “was independent variable and “Brain wave activity “and “attitude of athlete and non-athlete” are dependent variable. This research is applied in terms of purpose and in nature is semi-experimental. Statistical community of the present study consist of 32 university students, including athlete and non-athlete men and women, 16 athlete and 16 non-athletes that all right-handed in the age category 20-35 years and no history of illness and surgery in the head. Information for quantitative analysis using Matlab19 software and SPSS 22. Data analysis was performed using descriptive and inferential statistics Kolmogorov-Smirnov Test was used for study normality of data distribution and was used paired T Test analysis of variance with repeated measures and the approach of Wilks Lambda to test the hypothesis. Results showed differences in the impact of external sport advertisement on the attitude in athletes and non-athletes’ groups.

Sports organizations need to use the capacity of the private sector to achieve their goals. The purpose of this study was to identify and analyze effective strategic indicators in attracting private sector participation in the development of sport for all. The present study in terms of purpose is applied research qualitative in terms of data collection and descriptive-exploratory research in terms of analysis method. The statistical population included all the scientific and executive experts of sport for all in the country. Sampling was purposefully selected, which interviewed 27 people and led to theoretical saturation. Data was collected using in-depth and exploratory interviews with experts. Data analysis was performed using thematic analysis of interviews. Findings showed that the effective strategic indicators in involvement of the private sector in the development of sport for all in the country from the perspective of experts included : administrative and procedural strategies, legal strategies, informational and knowledge strategies, operational and executive strategies, financial strategies, supportive strategies., managerial and planning strategies, supervisory and controlling strategies, economic strategies, and organizational and coordination strategies. The findings of the present study can help the country's sports authorities to attract the participation of the private sector in the development of public sports, it is hoped that it will be considered and used by the authorities.

The purpose of the current research was to test the model of factors affecting the implementation of a transformational organization in educational sports. The current research was applied research in terms of purpose and descriptive-correlation in terms of analysis method, which was conducted in the field. The statistical population of the research included all assistants, responsible experts and employees in the field of physical education and health in the Ministry of Education and General Administrations of the provinces and cities of the country, numbering 357 people and the statistical sample based on the table of Morgan and Karjesi, the number of 186 The person was selected randomly. Data collection was done using a researcher-made questionnaire with 56 questions on factors affecting the implementation of a transformational organization. Data analysis was done using descriptive statistics and inferential statistics with the help of SPSSv21 and Amos software. The findings showed that the model of effective factors on the implementation of the transformational organization in educational sports of the country had a favorable and strong fit. The ranking of the factors affecting the implementation of the transformational organization showed that the highest rank was related to the dimension of organization and the lowest rank was related to the dimension of values. According to the results of the present research, it can be a transformational organization by using the obtained model and respond to the environmental needs in time in the current changing environment and in order to move to improve the organization.

The present research was conducted with the aim of providing a model of factors affecting the attraction and retention of sports financial sponsors in the country. The current research is of qualitative type and it was done by exploratory method. The statistical population includes scientific and experimental experts in the field of marketing and financial support in sports, and the research sample was determined using the snowball method, which finally reached data saturation by interviewing 15 people. The data collection tool was semi-structured interview and fuzzy Dimatel questionnaire. Using in-depth semi-structured interviews, the statistical sample was asked to answer the interview questions about the factors affecting the attraction and retention of financial sponsors in sports, and the data was analyzed using the Glazer method, and the items, components, and dimensions were identified. In the following, the research questionnaire was compiled in the framework of fuzzy comparisons and presented again to the statistical community, and the combined method of fuzzy-structural interpretation was used and the research data were prioritized. To analyze the research data, Max Kyuda version 6 and Excel 2023 software were used. The findings of the research showed that the factors affecting the attraction and retention of financial sponsors in the country's sports, from the experts' point of view, were placed in the axes of the factors related to the club, factors related to the event, competition, company, financial factors and administrative factors. Also, the first level includes financial factors, the second level includes club-related factors and event-related factors, the third level of competition, the fourth level of administrative factors, and the fifth level of company-related factors. The research can conclude that sponsors are attracted to and retained by sports organizations based on various factors such as trust, shared values, perceived usefulness, and appropriate relationships. Internal factors such as management, financial resources, human resources, marketing systems, production or support operations, and research and development play an important role in shaping the desirability of sports organizations to potential sponsors.

Today, the concept of brand has been publicized more than its origin. It is no longer restricted to services, goods, and companies and has developed into a new phenomenon called personal branding. A developed personal brand has many material and spiritual benefits for professional athletes and as such, it is necessary to identify the factors affecting the citizenship sports in Iran.

This research aimed to design a conceptual model of brand identity of citizenship sport in Iran through the grounded theory approach. Based on the objectives of the research, the research type is explorative and done through a descriptive-analytic method. The data were collected by library and field research. This research is qualitative and based on the grounded theory, in which the data collection tools were semi-structured interviews, and snowball sampling leading to saturation was utilized.

A total of 20 individuals participated in the interview. Based on the findings, after three stages of open coding, selective coding, and theoretical coding, the factors affecting the brand identity of citizenship sports were determined.

through the nature of branding, the possibility of progress and development can be provided and the ground for improving the state of citizen sports can be provided in a favorable way.

The purpose of this study was to design a model for empowering technical and executive factors in sports with a combined design approach. The research method was a two-stage exploratory combination of instrument making. Qualitative research method, qualitative case study and potential participants included 20 faculty members and technical and executive agents of national teams. In a small part, the research method was descriptive-correlation. The statistical population of this research included all coaches and technical and executive staff of selected national teams of several sports in all age categories and both groups of men and women, whose number 267 people. Statistical sample Due to the possibility of sample loss, the count was considered and finally 206 questionnaires were returned correctly. The instrument used in the quantitative section was a researcher-made scale based on a network of thematic sections. To analyze the data, descriptive statistics and structural equation modeling were used to evaluate the fit of the research model. The results showed that the corresponding t value of each factor has a significant effect and the whole fit of framework of the model of empowerment of technical and executive factors in sports was approved. Also, the factors of moral values with the effect of 0.830 are the most important factors in the framework of the model of empowerment of technical and executive factors in sports. Therefore, due to the necessity of the model framework of the model of empowerment of technical and executive factors in sports, it is recommended that the issues related to the empowerment of coaches and technical and executive staff be considered by the officials.

The current research was conducted with the aim of presenting a model of student sports marketing in Iran. This research was applied in terms of purpose and in terms of method, it was an exploratory analysis and a combination of qualitative and quantitative studies.The statistical population in the qualitative section included 20 management professors and expert sports managers who were selected by the snowball method until saturation. The quantitative part consisted of 595 people, including experts and professors of sports management, national managers of student sports, responsible experts and provincial directors of physical education. Based on Morgan's table, 250 people from the statistical population were randomly surveyed. Descriptive statistics tests, independent one-sample t-test, exploratory factor analysis and structural equation modeling were used for data analysis. Based on the results, the most important factors identified in the marketing management of Iranian student sports were advertising for competitions, attracting financial support, information systems, brand development, event quality. In addition, the Iranian student sports marketing management model was a favorable fit. According to the findings, it can be concluded that it is necessary to effectively plan for the development of the quality of sports events, particularly in popular sports, and also to design and register separate brands for student sports and sports events.

Synergy is a clever management strategy that facilitates, accelerates, and ensures the achievement of organizational goals through the development of group thinking. The purpose of the present study was to design a synergistic communication model for managers and the development of sport federations. The present research is an applied and cross-sectional descriptive one. The statistical population of this study consisted of 50 managers of sport federations who were selected as statistical sample. The main research measurement tool is the Management Synergy Research Questionnaire based on Batemanchr('39')s (2002) Studies on Synergy and Evans and Jarvis (1986) on Groupism and Adaptation from Locke & Crawford (2000) and Sung (2008) Studies on Organizational Development Content and face validity of the questionnaire was confirmed by experts and managers and sport management professors and construct validity using confirmatory factor analysis and reliability of the questionnaire using Cronbachchr('39')s alpha coefficient (0.89). The findings of the study using structural equations and statistical techniques showed that the interaction factor with path coefficient (0.81), participation with path coefficient (0.76) and network (0.76) have a decisive role in the development of sport federations. . Therefore, the scientific, professional, foresighted and cohesive attitude of the federation managers, inspired and modeled by the style and strategy of the global federations, is a bridge to a brighter horizon in sport and the future of sporting honors.

The research addressed the role of media in evaluating the performance of sports education. The qualitative research with a systematic and socio-statistical exploratory approach included university professors, organization managers and professional consultants related to the subject. A sufficient number of 17 people were selected by judgment method based on reaching theoretical saturation. The data collection tool included systematic library study and structured exploratory interviews. The validity of the data collection tool was evaluated and confirmed based on legal and scientific validity, experts› opinion, and agreement between reviewers, and multi-stage conceptual coding method. The findings were analyzed by systemic analysis approach. The results of analyzing the interviews and extracting the research codes have shown that 6 main categories (core codes) including information gathering, reporting, communication, financial, critical, and informing, and 24 open codes are among the factors of the role of the media have been in the evaluation of the performance of sports education. Also, based on the results of selective coding, information gathering has an effect on 5 other variables, and the communication variable has an effect on financial and critical; so paying attention to the factors of evaluating the performance of sports education through the media, can set a clear path for the managers of this organization to formulate appropriate programs based on it.

The general aim of the current research was to design the ethical model of Iranian professional trainers. The current research is a qualitative-quantitative research in which a model based on the moral values of Iranian professional trainers is fitted using the data theory approach. In this research, information has been collected through in-depth interviews in the form of general and semi-structured guidance. Also, 384 people participated in the research to model the structural equations. The statistical population of this research includes all the professional trainers of the federation and all the experts and experts in this field. Interviews are conducted until theoretical saturation and lack of access to the tablecode, and then based on Morgan's table, random sampling is done from among the professional trainers who are more than 1000 people. 384 people in the quantitative section to fill the questionnaire that was obtained from the interviews. According to Morgan's table, according to the size of the population, 385 subjects were considered as the research sample. The samples are used randomly from wrestling, weightlifting, volleyball and athletics. First of all, with descriptive statistics such as dispersion indices such as median, average, mean and dispersion indices such as variance and standard deviation to describe demographic data, it is necessary to mention that the approach of the present research is a qualitative quantitative hybrid approach,

Football, as a popular international sport, has a large share in the development of each country's economy due to its large number of supporters and fans. Therefore, in order to develop any country in the world today, this field must be developed in the country and this research has been done with the aim of designing the economic development model of Iranian football. The present research was applied in terms of purpose and qualitative in terms of type of data used. The statistical population of the research included all sports management experts who have been experts in the field of sports, especially football . The research sampling method was holistic, which had reached theoretical saturation after 15 deep semi-structural interviews. According to the research findings, four main categories of economic development related to football policy (Managerial, macro environment, structural, club infrastructure), Affiliated with football clubs (players, fans, marketing, technology), dependent on the nature of football (game quality, game execution cases) and Items related to the global norm (management, infrastructure, revenue and expenditure and services) were identified in 4 categories, 14 core codes and 225 open codes. It can be deduced from the above findings that the factors related to the economic development of football from the roots of football and then football clubs in the main axis of development and with the support of domestic and external policy.

The purpose of this study was to design a model of effective marketing chaotic management in Iran’s championship sports development environment.

The statistical population of the study consisted of experts and professors of sports management, marketing experts, presidents and vice-presidents of federations, employees of the marketing department of the sports federations and National Olympic Committee, coaches and elite athletes, whose number is 396 based on the available statistics. Based on Morgan’s table, 250 people from the statistical population were selected by the available sampling method and finally, 220 questionnaires were referred to the researchers. The research tool was a researcher-made questionnaire designed for Marketing Chaotic Management, the validity of which was verified by exploratory and confirmatory factor analysis. Its content validity was also confirmed by ten professors of sports management. Moreover, the reliability of the questionnaire was calculated and confirmed by Cronbach's alpha of 0.91. To analyze the research data, descriptive statistics, exploratory factor analysis, confirmatory factor analysis, Pearson correlation, and structural equation modeling were used.

The findings showed that marketing chaotic management in Iran’s championship sports is composed of five factors, including economic and social factors, leverage and chaotic points, sports organization structure, media and public relations factors, and technology and innovations.

It can be concluded that in the chaotic management of sports marketing in all organizations active in championship sports, critical and chaotic points should be determined and the necessary plans should be presented to take advantage of these points and manage them.

The present research was conducted with the purpose of familiarizing and explaining the strategies for diversifying the services of football schools with the purpose of promoting the brand view.The statistical population of this research consists of two parts:A. The statistical population of the qualitative section includes 17 experts (Professors of university management, sports management and physical education managers and coaches of the country's football leagues).B. The statistical population of the quantitative section includes all the clients of football schools in Mashhad, whose number was about 3000 people.According to the properties of the community, targeted sampling method for experts and non-probability and available for clients of Mashhad football schools, at this stage, 17 experts and 306 clients of Mashhad football schools were selected as a sample.To determine the sample size of clients, Jersey and Morgan sample size estimation table was used. According to Morgan table data, the required sample size in the statistical population of 3000 people is 306 samples.The approach of the present research is hybrid and was performed using thematic method. The results of previous research and work were identified (Through systematic review, 43 articles and dissertations and 63 open codes).After interviewing 17 pre-identified experts, 45 open codes were identified; the codes were repeated by at least one expert and by a maximum of 10 experts.Due to a repetition of some codes by experts and articles, finally after merging and deleting duplicates, 91 open codes and 8 pivotal codes were identified.

The increase in life expectancy in today's era and the growing trend of the elderly population requires more and more attention to the psychological dimension of the life of the elderly as a large part of the population, so the present study aims to investigate the effect of intergenerational programs on the amount of The depression of elderly residents of Mashhad city was implemented..

The present research is applied in terms of its purpose and field implementation method. The statistical population included elderly people 60 years old and older living in Mashhad in 2018. Using Cochran's sampling method, the sample size of 378 people was determined by cluster sampling. Demographic profile questionnaires, socio-economic status questionnaires (Garmaroudi and Moradi) and Yesavij depression questionnaire (GDS-15) were used to collect data. Multivariate analysis of variance or MANOVA was used to determine the interactive effect of demographic variables and groups as independent variables on the mean of dependent variables. And finally, Benferroni's post hoc test was used to show the difference between the groups. SPSS version 25 software was used to analyze the results and the probability value was α=0.05.

The results showed that there was a significant difference in the level of depression between the groups. No significant difference was found in the comparison between the two sexes (P=0.135). But in the pre-test-post-test stages, it shows a significant difference in the results of depression after applying the independent variables (P=0.001). The difference between the mean of the nursing home group and the exercise group in Mellat Park was shown to be significant using Tukey's post hoc test (P=0.013).

The present study showed that social activities and the presence of the elderly among the youth had an effective role in reducing the symptoms of depression. The intergenerational interaction program aimed at increasing social skills and reducing the isolation of the elderly led to an increase in self-confidence and a decrease in self-satisfaction.

The purpose of this study was designing chaotic model for effective marketing in athletic sport of Iran based on mixed method.

The statistical population in the qualitative section included 10 sports management professors and elite sport managers and in quantitive section included sports management professors and marketing experts and chairpersons and vice chairmen of federations and sports marketing staff of sports federations and the National Olympic Committee, elite coaches and athletes that were 396 people and according to the Morgan table, 220 individuals were selected as samples. First, Delphi method was used to identify the research items and model by structured interpretation modeling method. Then, a quantitative research tool was developed and its validity was verified by sports management professors and exploratory and confirmatory factor analysis and reliability was calculated by Cronbach's alpha test 0.91.

Findings show that the interpretive structural model has 12 components in 5 levels, and the quantitative research model has five main components and has significant fit.

It can be concluded that sports organizations should provide development of athletic sport in the chaotic environment by planning for factors influencing the critical and chaotic points.

Synergy is a rational strategy for the effective utilization of resources and facilities, and accelerates and facilitates managers' achievement of organizational goals. The purpose of this study is to prioritize the effective elements in the managerial synergy of sports federations with the sports development approach.

The current research is an applied and descriptive correlation study. The statistical population of this study consisted of 50 managers of sports federations who were selected as the target statistical sample. The main tool for measuring the research is a researcher-made synergy questionnaire based on the studies of Batman (2002) and Evans and Jarvis (1986) regarding  team synergy and groupism, respectively, and Lock and Crawford's (2000) and Sung's (2008) studies about organizational development. The face and content validities of the questionnaire were confirmed by experts, managers, and professors of sport management, and its construct validity was determined using confirmatory factor analysis. The reliability of the questionnaire was also calculated by Cronbach's alpha coefficient (0.93).

The findings of the study using structural equation modeling and statistical techniques showed that interaction and collaboration with path coefficient (0.81), participation (0.76), communication (0.76), trust (0.75), recognition (0.73), and facilitation (0.71) have a positive, direct, significant, and highly effective role in the development of sports federations, respectively.

The four main pillars of sports federation development include formulated strategies, effective use of new technologies, re-engineering the organizational structure to make the federation more agile, and finally, reforming the existing culture and norms to balance the strategies and attitudes of the sports community, and will be more attainable, less expensive, and faster with managerial synergy.

In this research, applied in terms of purpose, combined (quantitative and qualitative) in terms of the type of data searchand descriptive-exploratory in terms of the data analysis method, the purpose of designing a model to explain the effective factors on strengthening job motivation in amateur sports coaches of the country with emphasis on Herzberg's two-factor theory of motivation - health.

The statistical population in the qualitative part of the research includes 30 people (10 women - 20 men) from university teachers, teachers of federations in sports fields with international and national coaching degrees, and heads of sports associations and committees in a targeted manner and using The snowball method was chosen. In the quantitative part, the statistical population included sports coaches working in sports clubs of municipalities, general administrations of sports and youth and education all over the country. Considering the unlimitedness of the statistical population, the statistical sample was calculated using the multi-stage cluster and simple random sampling method and using the Cochrane relationship formula of 384 people. The research data collection tool in the qualitative part was an in-depth and exploratory interview, and in the quantitative part, a researcher-made questionnaire derived from the interview in the qualitative part consisted of 4 factors, 12 components and 78 items based on a five-point Likert scale. To analyze the data and answer the research questions from the methods of confirmatory factor analysis and structural equations, Cronbach and Guttman's alpha test to check the reliability of the tool and convergent and divergent validity, Kolmogorov Smirnov test to check the normality of data distribution, exploratory factor analysis test to check and discover Effective factors on job motivation, Friedman's test to rank between the factors effective on job motivation, using Atlas/TI 8 software (in the qualitative part) and in the quantitative part using Lisrel software version 8.8 and SPSS version 20 software. became

Based on the findings of the research, the identified factors effective in strengthening the career motivation of sports coaches, including 4 factors (individual, contextual, organizational, managerialleadership factors) in the form of selective coding, 17 components in the form of axial coding and 78 items ( index) in the form of open coding was the factor.

Among these factors, the organizational factor was the first priority in terms of importance. The obtained model of the research was of good fit

The underlying factors of human behavior have been the subject of research for centuries, and the concept of happiness has generally been proposed as an answer to this question. The search for happiness is like every person. In recent years, intense work speed, working conditions, stress, anxiety, and technological advances have brought the concept of happiness to the fore. Therefore, the phenomenon of being happy, which is needed due to negative reasons arising today, has brought many questions about the definition and nature of happiness, its determinants, and whether it exists. Positive psychology, which focuses on the positive aspects of people, states that a person should actualize himself at the highest level. Today, football has become a global sport played by people in almost every corner of the world. This game attracts millions of people through its activities as players, coaches, referees, fans, volunteers, and supporters. Also recently, football has been identified as a driver with economic, social, and political influence for many stakeholders. So multinational companies invest billions of dollars in the field of financial support. Also, from childhood, players and teenagers in football schools choose their favorite football models and play on the football fields by imitating them. Football in developed countries has become a revenue-generating industry, and sports managers are looking for solutions that can make the best use of the potential around them and achieve their sports and economic goals in the shadow of that. In such a situation, managers are successful in creating better conditions for themselves by diversifying their work environment. Nowadays, most countries have realized that diversifying services and taking advantage of their direct and indirect benefits are not possible without proper planning and policies, and other organizations and companies need to formulate goals, strategies, and operational planning. It is so that, while being aware of the direction of movement, he can avoid any reworking, going astray, and wasting his physical financial, and informational resources. Currently, football schools are in trouble with their mushroom-like growth in terms of facilities, or they have drawn a goal other than the training and development of football talents, which if it were otherwise, even now, despite the many years of activity of these schools, the team We had strong players in the club and national level. Although some steps have been taken in this direction in recent years, it is not enough, and more attention should be paid to this matter. Perhaps a suitable solution is to identify ways to develop happiness and joy in football schools. By researching this and compiling it, football schools can play their crucial role in the sport and football of the country in the best way and without a doubt take their rightful place in developing talents. And its durability is getting closer every day; therefore, in this research, an attempt is made to investigate the effect of the factors affecting the vitality and vitality by relying on the diversification of football school services.

The approach of the current research is a combination (of quantitative and qualitative). The statistical population of the qualitative part includes 17 sports management experts and physical training managers and coaches of the country's football leagues, and the statistical population of the quantitative part includes all the visitors to football schools in Mashhad, whose number was about 3000 people. The number of statistical samples in the qualitative section was 17 experts and in the quantitative section, the number was 306. The methods of collecting information are different in different stages. a) Collecting information and identifying the factors in the phase of identifying and studying related articles and books and interviewing experts, then according to the above question, there is a need to choose a specific criterion for including or not including the articles and works are done. To ensure that the research is well-formed. These criteria are necessary because as filters, they eliminate incorrect and irrelevant information. For this purpose, for a study to be considered in the systematic review of this research, it must first be a scientific article published in a university journal that has a scientific review, in addition to the fact that it must have been published between 2010 and 2020. In addition, it should be taken into consideration, whether it is in an operational method or in a conceptual way, it affects the goals of the research (study) since concepts and ideas in management progress and develop very quickly. This is the reason why articles older than fourteen years are not recognized as suitable because they can cause problems and distort the results. Of course, it should be noted that in addition to the articles selected based on the above criteria, some articles in lower-ranked journals and even articles presented at conferences have been considered to have more comprehensive access. To the literature related to this field. Papers were searched in Google Scholar, Springer, and ScienceDirect databases. To analyze the data, Lisrel software was used.

The results showed that the number of 34 open codes and 5 core codes (the existence of basic standards, safe physical facilities, service quality, having a written program and experienced trainers, and having a talent search program) are among the factors affecting vitality and vitality based on diversity. It is part of the services of football schools.

In general, it can be said that by diversifying the services of football schools, it is possible to create a higher level of freshness and vitality in those who refer to football schools, which can improve the reputation of a football school and earn and increase Help the health level of people in the society. Undoubtedly, creating a happy and cheerful environment through the services of football schools in a good way and creating trust and understanding among families and every football school is of particular importance. On the other hand, this leads to branding and creating a brand image with the customer as a tool to create loyalty in customers and gain profitability as well as the sustainability of the organization. If we can design a good brand name and adhere to the commitments that we claim in the brand name, we can guarantee their loyalty to our future services. Because the football school has a set of organizational facilities it is profitable to enter into other businesses using those resources, and the branding of the football school means searching and entering into businesses that are well with The company's facilities are matched and the long-term effect within the football school is positive in terms of profitability.

Controversial football fringes are nothing but a waste of time and money. The purpose of this study was to test the model of factors affecting organizational controversy in the country's premier football league and to present action strategies. The present study was applied research in terms of purpose and descriptive-correlational analysis in terms of method, which was conducted in the field. The statistical population of the study included all managers, coaches and football players working in the men's and women's football premier league of the country was 784 people. The statistical sample was selected randomly based on Morgan and Krejcie table of 260 people. Data were collected using a researcher-made questionnaire of factors affecting controversy in football. Data analysis was performed using descriptive statistics and inferential statistics using SPSS 21 and LISREL 8.8. Findings showed that the model of factors affecting the occurrence of organizational controversy in the country's premier football league is appropriate. The research model can be used to control and reduce controversy in the country's football.