الله یار بیگی فیروزی

A considerable amount of research has been conducted to explore the concept of supply chain agility as the primary management strategy for achieving a competitive edge in a constantly changing and unstable business environment. Much of this research has focused on understanding the impact of supply chain agility on performance outcomes. However, the findings from empirical studies have been scattered and, in many cases, contradictory in terms of the functional implications of supply chain agility. To address this, it is crucial to consolidate and compare the results of these experimental studies using a meta-analysis approach. Therefore, the present research aimed to examine the influence of supply chain agility on both relational and operational performance by employing a meta-analysis approach. Nineteen final studies were identified and their information was entered into the CMA2 software based on the Prism protocol. The results clearly demonstrate that supply chain agility significantly affects relational and operational performance, with a stronger influence observed on relational performance compared to operational performance. Furthermore, the analysis conducted identified the moderating variable of the type of industry, where the agility of the supply chain has a particularly strong impact on relational and operational performance within unique industries.

Since the emergence of the concept of supply chain agility as the primary management asset for gaining a competitive edge in the dynamic and uncertain business environment, extensive studies have been conducted in this area. A significant portion of this studies has focused on the impact of supply chain agility on financial performance. Analysis of empirical studies reveals that the influence of a strategic asset like supply chain agility is varied across different studies, often yielding contradictory results. Therefore, it is imperative to aggregate and compare the findings of experimental studies using a meta-analysis approach. Consequently, the current research was undertaken to investigate the impact of supply chain agility on financial performance, employing a meta-analysis approach and examining the moderating role of industry type. In this study, 18 final studies were identified in accordance with the PRISMA protocol and their data was inputted into the CMA2 software. The results of the meta-analysis demonstrated that supply chain agility does indeed affect financial performance. Furthermore, the analysis of moderator variables revealed that supply chain agility has a more pronounced effect on financial performance in single industries.

TV shopping is a form of non-store business that, despite its remarkable growth and optimistic outlook, has more of its negative aspects. Consumers worry about buying a product from "anonymous" sellers without physically testing the products. Therefore, it is assumed that people may feel a certain degree of risk when buying a product online. Accordingly, the current study aims to assess the risk indicators affecting the behavior of television purchases in Iran. To have this type of purchase, was selected. In this study, a standard questionnaire was used online and the data were analyzed using SPSS software and structural equation modeling method in Smart Pls software. According to the research literature, 6 types of risks that could affect consumers' TV buying behavior were identified, and based on the results, it was determined that financial, operational and time risks affect shopping behavior. Based on the results, it can be said that the perception of risk in TV shopping affects consumer buying behavior and high level of this risk (s) can prevent the purchase of goods through this channel, so TV marketers need to be diligent in identifying, reducing and minimizing the risks perceived by the consumer by building trust and confidence.

The globalization of business, which is an irreversible process, has posed a threat to humanity. Human production and consumption have caused environmental pollution such as climate pollution, global warming and rising sea levels due to industrialization of countries. These pollutions have often been recognized by environmental organizations as a threat to humanity, and various activities to protect the environment have become very important. For this reason, banks have moved to green banking to increase customer satisfaction with their social responsibility. The purpose of this study is to investigate the effect of green banking on brand resonance and consumer satisfaction with the performance of corporate social responsibility. The statistical population includes all real customers of Keshavarzi Bank in Ardabil. Due to the infinity of the statistical population, the sample size was 384 based on Cochran's formula and the respondents were selected based on the available non-random sampling method and finally 312 completed questionnaires were collected. In order to measure green banking, Limpros et al. (2012) questionnaire, and the brand resonance variable and consumer satisfaction with social responsibility performance, Tsu et al. (2014) questionnaire were used. The validity of the questionnaire was assessed by content and structure methods and its reliability was assessed by Cronbach's alpha coefficient. Structural equation modeling and LISREL software were used to analyze the data. The results show that green banking has a positive effect on brand resonance in banks and consumer satisfaction with the performance of social responsibility in banks. The positive effect of brand resonance on consumer satisfaction with the performance of social responsibility in banks was also confirmed. In addition, the mediating role of brand resonance in the relationship between green banking and consumer satisfaction with the performance of social responsibility in banks was confirmed. One of the industries that tries to pay attention to its environmental responsibility is banking. Banks, as one of the main and important components in the economic system, must use environmentally friendly strategies on the whole industrial development and finally Affect economic growth. It is essential that banks move towards greening and play an active role in incorporating environmental aspects as a fundamental principle in their business. Green banking can be defined as a type of banking that considers environmental risks such as climate change that may affect the stability and development of the financial sector and the macroeconomy of society. Green banking is in fact an effort to grow green industries and processes to restore the natural environment with a view to green security and sustainable environmental balance. The United Nations Environment Program recognizes green banking as a result of increasing human welfare and social rights while significantly reducing environmental risks and deficiencies. Brand resonance refers to the nature of intensified brand-based relationships that go beyond the mere dimensions of the product or service and involve deep psychological attachments and active supportive behaviors that are directed toward the focal brand. Brand resonance is an indicator that describes the relationship between the customer and the brand and shows the intensity or depth of customers' psychological closeness to a brand and the amount of activities that are formed under the influence of this sense of loyalty in customer behavior. In the brand resonance model, customers with high brand resonance have high loyalty and are actively looking for a tool to interact with the brand and share their experiences with others. The brand resonance model, which is a customer-based brand equity model, believes that building a strong brand involves a set of logical steps that include creating a brand identity, creating the right brand meaning, extracting the right brand response, and building the right brand relationships. With customers. Green banking can have many benefits. These benefits include free electronic bill payment services, reduction of paper consumption and no need for people to be present in the bank to perform all kinds of transactions and perform any banking operations through mobile banking, internet banking or telephone banking. All of the above can create a competitive advantage for banks and make customers loyal. The statistical population of this research includes all real customers of Keshavarzi Bank in Ardabil. The reason for choosing Keshavarzi Bank is the specialized activities of this bank in the field of activities related to agriculture and environment. The purpose of this bank is to provide facilities to farmers for the development of agricultural lands and the development of the natural environment, and to support tree planting and environmental protection. Keshavarzi Bank has 13 bank branches in Ardabil and approximately 100,000 real customers. Due to the fact that the size of the population was not known exactly, it was considered unlimited and based on this, 384 people were selected as the sample using the Cochran's formula using the available non-random sampling method. This number of questionnaires was distributed in person and in three stages. Finally, considering the incomplete and incomplete questionnaires, 312 completed questionnaires were used. Data collection tool The data collection tool in this study is a questionnaire. The questionnaire was organized into three sections: accompanying questionnaire, demographic information and specialized questions. In the first part, entitled the accompanying questionnaire, in addition to stating the title of the research, the purpose of collecting information through the questionnaire and the need for sincere cooperation of the respondents in completing the questionnaire were explained. The demographic section includes questions about respondents' general characteristics such as gender, age, education, and household income. The last part of the questionnaire includes specific questions about research variables. Green banking questions (12 questions) were obtained from Limprose et al.'s (2012) research, variable brand resonance questions (12 questions) and consumer satisfaction with social responsibility performance in banks (4 questions) were obtained from Tsu et al.'s (2014) research. The scale used is a five-point Likert scale. In this scale, in particular, the basis of completely disagree, disagree, disagree, agree and strongly agree has been used. Accordingly, respondents were asked to answer the questionnaire questions on a five-point Likert scale. In this study, in order to evaluate the validity of the questionnaire, content and structural methods were used and the reliability of the questionnaire was evaluated using Cronbach's alpha coefficient. In order to determine the content validity of the questionnaire, the initial design of the questionnaire is prepared and provided to several experts to express their views on possible improvements in the questionnaire, and after applying the desired amendments, the questionnaire نهایی The final letter is compiled. Structural validity is the degree of accuracy of the scale in measuring the desired theoretical structure or feature, and confirmatory factor analysis is used to examine it. Finally, Cronbach's alpha coefficient is a suitable indicator for assessing internal stability. Internal stability indicates the degree of correlation of a structure and its related index.

The current study aimed to cluster the application of digital technologies from Industry 4.0 in the agricultural food distribution network. To achieve this goal, a bibliometric technique was employed to identify prominent trends and themes in this field through the analysis of articles, authors, countries, and co-citations of authors and bibliographic pairs. Through an extensive search in the Scopus scientific database, bibliographic information for 331 valid and relevant scientific articles was acquired. This information was inputted into the bibliometric package in R software, and the most influential journal, author, university, country, and most cited authors were determined. To visualize the information, Vosviewer software was utilized for co-citation analysis of authors, cited references, and bibliographic pairs. The findings from the network analysis revealed that the studies on the application of digital technologies in the agricultural food distribution network can be categorized into five main clusters.

The distribution system of agricultural products has the important responsibility of delivering food to households and reducing hunger around the world. In this regard, the present research was conducted based on interpretative paradigm with the aim of a systematic bibliometric review and content analysis of agricultural product distribution system studies. For this purpose, after a systematic search in the Scopus and WOS databases, 331 related articles from 1974 to 2023 were selected based on the PRISMA protocol and entered into the bibliometric package in R software and VOSviewer software. The obtained database was analyzed based on the bibliometric techniques of citation analysis, bibliometric coupling, key word co-occurrence, conceptual thematic analysis, and content analysis. The findings showed that four clusters—"symbiosis of distribution system members", "distribution system networking with external partners", "customer satisfaction with the distribution system," and "distribution system performance"—were identified from the studies. The results of this study suggest the use of a multi-network distribution system and the use of Third-Party Logistic (3PL) providers capabilities for better distribution of agricultural products.

Due to the competitive environment in the Iranian banking industry, banks and financial institutions now need to pay more attention to the attractiveness of their promotional messages on social media, the interactions formed, and the value priorities of users of these media. The current study aims to investigate the effect of value priorities and para-social interactions on the public acceptance of advertising messages, taking the mediating role of generation into account. The study population includes the customers of Meeli Bank, Saderat Bank, Parsian Bank, Ayandeh Bank, and Shahr Bank in Tehran. Applying the Cochran's formula for a random cluster sampling, the sample size of this study contains 348 persons. To measure the acceptance component of advertising messages, including two dimensions of emotional attractiveness and logical attractiveness, the Yi-Lin questionnaire is utilized. Kitsman et al. questionnaire is also utilized to measure para-social interactions. In order to measure value priorities, Inglehart’s Value Scale is used in this study. The validity of the questionnaires is assessed by construct validity (diagnostic, divergent, and convergent), and their reliability is assessed by Cronbach's alpha coefficient using Smart PLS software. The results shows that value preferences and para-social interactions have a positive effect on public acceptance of the attractiveness of advertising messages. Findings also indicate that generation plays a mediating role in the relation.

The present study was conducted with the aim of investigating the effect of social responsibility and pro-environmental behavior of the brand on consumers' willingness to pay and the mediating role of brand equity among natural fruit juice consumers in Ardabil city. For this purpose, this research was conducted with a descriptive-survey method and using structural equation modeling. The statistical population of this research was all the consumers of natural juices in Ardabil City. Using Cochran's formula, a sample size of 384 people was selected by available sampling method, and they answered the standard research questionnaires. The validity and reliability of the questionnaire was confirmed using construct validity and Cronbach's alpha coefficient. The test of the research model was done based on the structural equation modeling method in AMOS25 software. The results showed that the effect of brand equity on consumers' willingness to pay is positive, and the company's social responsibility has an effect on brand equity. Also, brand equity plays a mediating role in the relationship between corporate social responsibility and consumers' willingness to pay. Also, the positive and significant effect of pro-environmental brand behavior on consumers' willingness to pay and brand equity was confirmed, and finally, the relationship between brand pro-environmental behavior and consumers' willingness to pay was strengthened with the mediating role of brand equity.

Companies can successfully revive a brand by leveraging the lost positive aspects of the brand among existing and old customers and by using effective revitalization strategies combined with integrated marketing communications. The purpose of this study is to identify the determinants of revitalization of destroyed brands: a consumer perspective approach. Based on the research background, from the consumer perspective, 5 indicators affecting the revitalization of destroyed brands were identified. A standard questionnaire was used to measure research variables. The statistical population of the study includes 350 people who have used national footwear products in the past and were selected by simple random sampling. SPSS and LISREL software were used to analyze the data and structural equation modeling was used to analyze the hypotheses. The results of data analysis showed that functional brand usefulness, brand social usefulness, brand value utility, brand superiority have a positive effect on the revitalization of destroyed brands and nostalgia plays a moderating role between social utility, brand value utility and revitalization. The brand has been destroyed.

The process of developing a new product is always associated with a high degree of uncertainty and complexity. Therefore, identifying and evaluating risks in the development process in order to adopt an appropriate development strategy will be of great importance. The purpose of this study is to investigate the impact of risk management in the process of developing new products in the banking industry. The present research is applied in terms of purpose and descriptive-survey based on the meta-positivist paradigm. The statistical population includes managers and employees of public and private banks in Ardabil, 2037 people, of which 284 people were selected as the final sample using quota sampling method. The data collection tool was a questionnaire and the construct validity and reliability of each variable were confirmed. In order to analyze the data, the structural equation modeling method based on LISREL software was used. The results showed that risk management of all risk indicators including technology, market, environment, finance, organizational resources and commercialization on the development of new products in the banking industry is positive and significant.

Most organizations today realize more than ever that relying solely on traditional competitive levers such as increasing quality and reducing costs in providing products and services is not enough and the tendency to introduce new products to the market has increased. The purpose of new product development can be to respond to customer needs, adapt to market conditions, environmental changes, increase profits, customer satisfaction and counter competitors' policies. In recent years, the banking industry has seen fierce competition with many opportunities and threats. Today, due to rapid and unpredictable changes in the field of banking, the need to use marketing techniques to expand the market and introduce new banking services in the current competitive environment is inevitable.

The statistical population of this study was the managers and employees of public and private banks in Ardabil, which includes 31 types of banks, including specialized and development government banks, commercial government, non-governmental Gharz al-Hasna and non-governmental commercial banks. This number of banks has a total of 193 branches with about 2037 active employees in Ardabil.

The method of data collection in this study is a standard questionnaire from previous studies that has a 5-point Likert scale (strongly disagree, disagree, undecided, agree and strongly agree). According to Krejcie and Morgan table, 322 people can be a good representative for 2037 people in the statistical population. In the present study, in order to obtain reliable data and return the appropriate number of questionnaires, 368 people were randomly selected. The quota was distributed among the respondents in person. After re-referral to collect the questionnaires, 300 questionnaires were delivered. By reviewing the collected questionnaires and accuracy in how to answer, 16 questionnaires did not have the required quality and finally 284 questionnaires were identified for appropriate analysis.

The country's banking industry in the investment sector is dealing with funds that are not guaranteed, resulting in very high financial leverage and potential losses due to market conditions, and ultimately puts these companies in a situation of greater instability. Designing and developing new products is a way to expand market share and influence new market segments. However, product design and development in this industry requires certain subtleties that failure to pay attention to it imposes many risks on banks. Among other things, the type of product will be different with the great variety that is in demand among customers, especially in different provinces, as well as due to the ethnic and religious characteristics that exist. For example, religious characteristics create the demand that products be designed at a rate of zero to four percent in the field of facilities, or that the process of obtaining facilities is based on the actual exchange of goods, which if not considered can lead to environmental and market risk.

In the field of organizational resource risk, it is suggested that managers, by recognizing all employees and establishing good relationships with each of them, lead to creating a strong bond between them. In relation to financial risk, it is suggested that managers take appropriate steps by accessing the necessary working capital, providing sufficient financial resources, as well as employing experts for proper financial planning and budgeting in the field of service development projects. Regarding technology risk, it is recommended that managers use external consultants or experts in the field of new service design and apply the feedback from the evaluation and design of the services provided in customer acquisition activities and in coordination Services provided by market demand can reduce technical risk. To manage market risk, it is essential that managers manage relationships with external stakeholders, especially customers, well and offer a wide variety of new services to meet the needs and wants of different market segments.

Undoubtedly, in the current dynamic environment of organizations, the role of ethical leaders in organizational change is crucial. The purpose of this study is to determine the effect of ethical leadership on organizational change through the mediating role of political and cultural intelligence. The population includes all the managers and employees of Meshgin Shahr municipality in Iran with 517 persons. According to Morgan table, 220 persons of them were surveyed using convenience sampling method. Data were collected using standard questionnaires of ethical leadership of Kalshoven et al. (2011); organizational change of Mill (2003), political intelligence of Ferris et al. (2005) and cultural intelligence of Ang et al. (2007). Structural equation modeling and Lisrel8 software were also used to analyze the data. Findings showed that ethical leadership has a significant effect on organizational change and cultural intelligence, but this effect on political intelligence is not confirmed. The significant effect of cultural intelligence on organizational change is confirmed. Political intelligence has no significant effect on organizational change. Cultural intelligence has a mediating role in the relationship between ethical leadership and organizational change. Finally, the mediating role of political intelligence in the relationship between ethical leadership and organizational change is not confirmed.

The integration of food companies with their distribution channel members improves the financial and market performance of both parties in a competitive environment. Push promotion strategies are an effective tool for integrating manufacturers with distribution channel members. Accordingly, the present study was conducted to investigate the effects of basic and Kinder and Gentler push promotion strategies on the integration of producer and distribution channel members under the pragmatism paradigm and with a mixed approach. For this purpose, after studying the research literature and semi-structured interviews with 12 academic and executive experts, the components and indicators for measuring basic and Kinder and Gentler push promotion strategies were determined. Then, research questionnaires with 5 Likert scales were designed and distributed among 311 managers and experts of companies operating in the food industry, the number of which was estimated by GPower software. The collected data were analyzed to test the hypotheses and the model using Smart PLS3 software. The results confirmed the research hypotheses and showed that active companies in the food industry can move towards integration with their distributors through push-based promotion strategies and improve the knowledge and technology of the food industry, reduce inventory and Warehousing costs, improve market performance and service levels.

Today, banks and financial institutions of the banking industry, as one of the important service industries, need significant innovations to be present in the competition scene. The purpose of this study is to investigate the effect of personal and organizational factors on customer attitudes toward joint innovation and performance development of new services in the banking industry. The statistical population includes private and public banks in Ardabil (Export, National, Housing, Agriculture, Trade, Mellat, Sepah, Pasargad, Parsian, Shahr, Saman and Ayandeh banks) and the statistical sample includes customers and employees of these banks. The sample size was obtained based on Cochran's formula equal to 384 people and in order to select the respondents, the available method (face-to-face visit to branches) was used. Variables were measured using a standard questionnaire. In order to analyze the data, the structural equation model was used using LISREL software. The results showed that personal factors (including financial, social, knowledge and internal motivations) and organizational factors (including organizational culture, organizational communication, organizational resources and organizational structure) have a positive and significant effect on attitudes toward joint innovation. Attitude towards joint innovation also has a positive and significant effect on the performance of new service development. Finally, the previous experience of joint innovation moderates the relationship between personal and organizational factors with attitudes toward joint innovation.

The purpose of this study is to investigate the mediating role of psychological capital in the relationship between organizational voice and professional development of employees. The statistical population of this study consisted of 340 employees of Mohaghegh Ardabili University. Due to the use of structural equation modeling, the census method was used instead of sampling, and finally 323 questionnaires were analyzed. Data collection tools included the Hams Organizational Voice Questionnaire, Nova Professional Development, and Lutans Psychological Capital, which were analyzed using SPSS and Amos softwares. The validity of the research questionnaires was confirmed using factor analysis, convergent validity and divergent validity and the reliability of the questionnaires was confirmed using factor load factor, composite reliability and Cronbach's alpha. The results showed that the organizational voice has a positive and significant effect on the professional development of employees and psychological capital. The positive and significant effect of psychological capital on the professional development of employees was also confirmed. Finally, using the Sobel test, the mediating role of psychological capital in the relationship between organizational voice and professional development of employees was confirmed; As it can be said, the relationship between the two variables of organizational voice and career development of employees is intensified by the variable of psychological capital, and if psychological capital increases, this effect is stronger, and if psychological capital weakens, this relationship will also weaken.

Ease of doing business (DB) is one of the well-known indices to determine whether or not the business environment of countries is optimal. The index has been published by the World Bank since 2003. The main purpose behind the DB is to develop economic activities, especially in the private sector, as well as to create a transparent and coherent legal environment for businesses to protect property rights and facilitate dispute resolution. When policymakers bind themselves to provide proposals for reform, laws, and regulations are then developed that make economic interactions more predictable, and provide merchants and traders with essential principles and information on arbitration and abuse. Such regulations will have a huge impact on stimulating people's tendencies towards economic growth and development.In Iran, the idea of improving the business environment has always been one of the principal solutions to address the country's economic problems over the past few years, provided by economists and experts. On the other hand, in recent years, many efforts have been made to improve Iran's DB rankings, but have often failed so that in recent years Iran's rank has steadily declined.

Ease of DB is one of the well-known indices of the business environment in the countries; therefore, this study aimed to present and analyze scenarios to improve Iran's overall score and ranking in the ease of the DB index.For the analysis, the DB 2019 index data obtained from all countries. Then, the data were re-formulated according to the DB methodology to determine the scores of each of the sub-indices and their criteria; and, finally, using operational research, three different scenarios were tested in excel via the Solver Command. In these scenarios, the DTF score of the ease of DB index was targeted; then the best possible outcome was achieved through the evolutionary method by modifying the specified variables and considering the constraints imposed on them.

According to the analyses, if policymakers want to improve Iran's ranking in the ease of DB index by setting a specific goal of achieving a specific ranking, then the model constraints must first be restated and/or the extent of the change in the sub-indices to be achieved for model estimation. The scenario of changing and improving rank requires applying constraints for changing criteria so that the change is made at the lowest possible cost even with the most changes in the criteria. In other words, the change in time will be less costly than a change in the number of procedures and changes in the costs themselves.However, scenarios to improve the ease of the DB index have been formulated to facilitate the possibility of modifying any of the criteria and sub-indices. As this research focuses on sub-indices starting a business, dealing with construction permits, getting to electricity, registering property, and trading across borders, only political recommendations are offered to improve the country's performance in these sub-indices.

 Accordingly, targeting the 100th rank for the country, policymakers should take the following steps to improve the overall country’s rank to the targeted number:In sub-index starting a business, the number of procedures should be decreased from 10.5 days to 6.5 days. And the time should be decreased from 72.5 days to 58.5 days.In sub-index dealing with construction permits, the number of procedures and time should be decreased by 6 cases and 45 days, respectively, and reached to 6 procedures and 85 days.In sub-index getting electricity, the number of procedures and time should be decreased by 1 case and 49 days, respectively, and reached to 5 procedures and 28 days.In sub-index registering property, the number of procedures and time decreased by 3 cases and 14 days, respectively, and reached to 3 procedures and 17 days.In sub-index trading across borders, the time to accept documents and border acceptance of exports should be decreased by 7 and 37 hours, and reached 26 and 64 hours, respectively.In general, the scenario shows that in order to reach the 100nd rank in overall index, the rankings of sub-indices starting a business, dealing with construction permits, getting electricity, registering property, and trading across borders need to be improved by 20, 63, 38, 33 and 34 positions, respectively. The above changes will also be needed for this purpose

Increasing the efficiency of banks is one of the fundamental steps in the economic development of countries and recognizing the segmentation of branches based on customer satisfaction is essential for adopting the strategic orientation of banks. The purpose of this study was to determining the efficiency of Sepah Bank branches to segmentation of branches based on customer satisfaction with service quality. This research was a descriptive survey and applied study. Data were collected using a questionnaire based on the perceived quality of service components provided by Zitemel et al. (2000). Validity of the questionnaire was assessed by face and content validity and reliability was assessed through Cronbach's alpha coefficient. The statistical population consisted of 41 branches of Sepah Bank Economics in Khorestan province and 384 clients were selected as the sample of the study using stratified random sampling. In this study, for determining the level of efficiency of branches, Data Envelopment Analysis with Scale Variable Efficiency (BCC-I) in input-driven mode and GAMS software was used. Then, the efficiency of the branches is clustered based on customer satisfaction with the quality of service among the efficient branches of Khuzestan province's economy. The results show that first cluster customers are the most important in using modern equipment in the branches, cleanliness, employing specialized staff and creating trust, financial security in their minds. Also, the factors related to “responsiveness” and “empathy” received the highest score from first cluster customers.

In this regard, the aim of this study was to investigate the effect of e-commerce marketing capabilities and export experience on export performance with the mediating role of distribution efficiency. This study is applied in terms of purpose, descriptive-survey method in terms of descriptive method, and library-field in terms of data collection. The statistical population of the study is the managers of Fars Industry, Mining and Trade Organization, which has a total of 318 people. The sample size is estimated at 158 with Morgan's table. However, considering approximately 10% drop in the questionnaire, 175 people were selected based on simple random sampling method and the questionnaires were distributed among them by referring to Fars Industry, Mining and Trade Organization in person. The data collection tool is a questionnaire. The validity of the questionnaires was evaluated based on the validity of the structure, diagnostic, divergent and convergent and its reliability with Cronbach's alpha coefficient with Smart PLS software. The results showed that e-commerce marketing capabilities, export experience and distribution efficiency have a positive effect on export performance. E-commerce marketing capabilities have a positive effect on the efficiency of distribution. But export experience does not have a significant effect on the efficiency of distribution. Distribution efficiency also plays a mediating role in the relationship between e-commerce marketing capabilities and export performance. But the efficiency of distribution does not play a mediating role in the relationship between export experience and export performance.

The purpose of this study is to investigate and determine the effect of political marketing mix and brand equity of political parties on voter commitment and loyalty in Iran. The statistical population of this study is eligible citizens in Tehran in 1396. The statistical population of this study is citizens eligible to vote in Tehran. For this purpose, 384 people were selected by available random sampling method. The instrument used in this research was a questionnaire that 14 questions were distributed to measure the political marketing mix, 24 questions to measure brand equity and 2 questions to measure voter commitment and 2 questions to measure voter loyalty were distributed among respondents. The findings were analyzed using LISREL software and the results showed that the political marketing mix has a direct and significant effect on brand equity and voter commitment and loyalty. It was also found that high brand equity can, as a mediating variable, strengthen the relationship between political marketing mix and voter commitment and loyalty.

In the organizational world, women have more opportunities to participate and compete with men. Despite the increasing participation of women in organizations, the advancement and entry of women into high positions faces obstacles known as the glass ceiling. In this regard, the present study was conducted with the aim of identifying barriers to the promotion of women using the qualitative Q method in the National Iranian Oil Company. Q statement were explored through 19 selected studies based on research protocols and media sources such as publications, newspapers, television programs, and conversations with experts and elites. Then, a questionnaire consisting of 39 cards and an answer sheet (Q diagram) was given to 43 experts who expressed their opinion based on a range of strongly agree (+4) to strongly disagree (4-). The collected data were analyzed by Q-type explorative factor analysis using SPSS software. The results showed that there are seven perceptions and mental groups about the obstacles faced by women in achieving managerial positions. In these mental models, the statements “less skill of women in political games”, “less ability of women to bear the psychological pressures of managerial jobs”, “family priority over work for women”, “Womenchr(chr('39')39chr('39'))s dependence on men in terms of geography and place of residence” “need a flexible work plan” were among the most important barriers to womenchr(chr('39')39chr('39'))s career advancement.

Today communication and access to a variety of communication channels, has forced organizations to provide new and efficient services. In the meantime, banks are one of the organizations that have the largest share in the countrychr(chr('39')39chr('39'))s economy, so the managers of successful organizations should try to identify the factors affecting the adoption of electronic banking technology. In this research, with a different approach, meta-analysis approach, the factors affecting the adoption of electronic banking technology have been investigated. The statistical population of the study includes all domestic and foreign studies conducted up to the end of 2017 that have examined the factors affecting the adoption of electronic banking technology. The total number of studies and researches collected included 145 studies. According to the standards of meta-analysis approach, 17 studies were excluded and a total of 128 studies were selected. The results showed that technology factors have a positive and significant effect on perceived usefulness, willingness to use technology and use of technology, as well as organizational and social factors on perceived usefulness, perceived ease of use, attitude towards technology, willingness to use It has a positive and significant effect on technology and the use of technology, and individual factors have a positive and significant effect on perceived usefulness, perceived ease of use, attitude toward technology, and the use of technology. The effect of technology factor variables on perceived ease of use, attitudes toward technology, as well as individual factors on the willingness to use technology was not confirmed.

The discussion of the ethical climate of the sales force is the basis of empathy and happiness of sales staff and a central factor in determining their identity. Therefore, the main purpose of this study is the effect of sales force ethics on their organizational identity by considering the mediating role of organizational happiness and empathy.

This study is applied in terms of purpose, descriptive-survey method in terms of data and library-field in terms of data collection. The statistical population includes private insurance companies of East Azerbaijan province with a total sales force of 245 people. Due to the low number of people in the statistical population, sampling was not performed. The data collection tool is an electronic questionnaire. Validity of questionnaires based on construct validity, diagnostic, divergent and convergent and its reliability with Cronbachchr('39')s alpha coefficient. The research hypotheses were tested with Smart PLS software.

The findings showed that the ethical climate of sales force has a significant positive effect on organizational happiness, empathy and organizational identity. Organizational happiness mediates the relationship between the ethical climate of the sales force and organizational identity. Empathy also plays a mediating role in the relationship between the ethical climate of the sales force and organizational identity.

The ethical climate of the sales force also directly affects the organizational identity of sellers by promoting empathy and organizational happiness. Therefore, company managers need plans to improve the ethical climate of the sales force.

The aim of this study was to investigate the effect of consumer relations with the brand on brand loyalty in the context of social trade, taking into account the moderating role of features related to parasocial interaction. The statistical population of the study includes people active in the Instagram social network who have ever intended to buy (purchased or not) from Digi Kala site and information about their intention to buy or purchase in this network. They have published a social post. In this study, based on the Cochran's formula for 1100 statistical population, a sample size of 248 people was obtained. The present research questionnaire is a combination of Giovanis and Athanasopoulou questionnaires in 2018 and Zehir in 2012. The results showed that consumer relations with the brand and its dimensions (customer satisfaction, customer trust, customer commitment and brand experience) have a positive effect on brand loyalty in the context of social business. Also, the characteristics related to parasocial interaction in the relationship between consumer relations with the brand and brand loyalty play a moderating role.

Social business provides a good platform for long-term consumer relationships with the brand. Social business has emerged from the integration of different fields. The main emphasis of social business is on combining social activities with online marketing and sales. (Turban et al, 2011). Social marketing includes scientific and practical areas of business. Thus, social business can be considered as a subset of social marketing that deals with online shopping. The other roots of social commerce are communication and collaboration theories, virtual societies and the virtual world, and finally, the main roots are e-commerce (or e-business) with different business models (Borden and Mahamane, 2020). No previous research has found that consumer relationships with brand and brand loyalty have been studied in Digi Kala, and the information gap is palpable. Therefore, this study seeks to answer the question that the impact of consumer relations with the brand and its dimensions (customer satisfaction, customer trust, customer commitment and brand experience) on brand loyalty in the context of social business considering the moderating role of features. How is it related to quasi-social interaction?

The statistical population of this study is people who have been active in the social network Instagram, they have ever intended to buy from the Digi Kala website, and have published information about their intention to buy on this social network. Materials and Methods Samples selected in this study from the participants in Digi Kala's "Listen Contest" who answered the questions of this contest based on the information about the goods introduced on Instagram of Digi Kala, and through this to their account Access was available, selected, the statistical population was 1,100 people, and the number of samples was calculated based on the Cochran's formula, calculation, and sample size was 284. A standard questionnaire was used to collect information in this study.

The results showed that consumer relations with the brand and its dimensions (customer satisfaction, customer trust, customer commitment and brand experience) have a positive and significant effect on brand loyalty in the social trading platform. Therefore, the first main hypothesis and the first to fourth sub-hypotheses were confirmed. Also, the characteristics related to parasocial interaction have a positive and significant effect on the relationship between consumer relations with the brand and brand loyalty.

The results of this study were examined in the form of two main hypotheses. The results obtained from the first main hypothesis showed that consumer relations with the brand have a positive and significant effect on brand loyalty. In a competitive market, companies seek to gain and develop a competitive advantage by differentiating their brand from other competitors. The second main hypothesis in this study examined the role of moderating the characteristics associated with parasocial interaction in the relationship between consumer relationship with brand and brand loyalty. Increasing parasocial interaction in the context of social commerce can facilitate the consumer-brand relationship and create the ground for the formation of sustainable brand loyalty in consumers.

The purpose of this study is to investigate the effect of brand personality traits, consumer interaction with brand and quasi-social interaction on brand equity based on consumer and the mediating role of brand love. The statistical population of the study consists of individuals active on the social networking site Instagram who have had a purchase (whether or not they bought) from the DJ site, and information about their intention to buy or purchase on this network. Have released a social one. In this study, based on Cochran formula for unlimited society, the sample size was 348 people. Grahamman et al. (2009) questionnaire was used to measure the components of brand personality traits. Brand Love Using the Lorrio et al. (2009) Questionnaire, Consumer Interaction with the Brand Using the Tsai and Man Questionnaire (2013), Quasi-Social Interaction Using the Kitzman Questionnaire (2011), and Brand Equity, Using the Questionnaire Machado et al. (2019) measured. The validity of the questionnaires was assessed by construct validity, diagnostic, divergent and convergent and its reliability was assessed by Cronbach's alpha coefficient using Smart PLS software. The results showed that masculine brand personality and feminine brand personality traits had positive effect on consumer brand value. Brand love plays a mediating role in the relationship between brand personality and consumer value brand. Also, consumer-brand interaction and quasi-social interaction have a positive effect on consumer-brand value

Technical and vocational education has the potential to have a high impact on growth rates, employment and production. Paying attention to the development and expansion of vocational technical training tailored to the needs of each region can lead to economic, social and environmental development. The purpose of this study is to develop an indigenous model for the development of technical and vocational education tailored to the needs of the labor market and regional capacity in the beekeeping, silkworm and beneficial insects industry in Ardabil province. The research method used was based on the foundation data method. The required data were collected in six steps using the foundation data method. In the quantitative part, by formulating educational standards in two parts, competency standards and performance standards, standards related to the field of three parts were developed. Potential participants in the qualitative part of the research, experts in the field of beekeeping, beekeeping industry, silkworms and insects were useful. Purposeful sampling method 15 people were invited to participate in the study. The data encoding process in foundation data theory takes place in three steps: open coding, axial coding, and selective coding. In each of these steps, the attached code or codes must saturate the related data. Based on the research findings, it can be concluded that using needs assessment strategies, stakeholder participation, coaching training, career prospecting and planning, trainees' familiarity with the job market and career counseling and guidance,technical training and Achieved a profession with labor market needs.