فهرست مطالب abolghasem ebrahimi

Consumer experience is one of the most important influencing factors in the formation of people's attitudes about goods and services. Today, traditional marketing methods no longer respond to the changing characteristics, needs and demands of consumers. Therefore, managers and marketers are looking for new and effective methods to attract and maintain demand in today's competitive and complex markets, and experiential marketing is one of these methods. One of the important fields in marketing, which can play a special role in the development of tourism, is experiential marketing. The purpose of this research is to identify the development and progress made in the field of experiential marketing in tourism. From the point of view of the research method, this research is a longitudinal, descriptive and library-type research. The method of collecting information was in the form of documents. The method of data analysis in this research is scientometrics and social network analysis. Social networks are a network of people, groups and connections between them. Individuals and member groups form the nodes, and the dependencies between these individuals such as friendship, kinship, business, common interests, etc., form the edges between the nodes. In social networks based on scientometrics, the nodes represent the author, magazine, country, keywords, etc., and the links show the citation or correlation between the nodes. In order to achieve this, the articles available in the O Science website were retrieved in a 28-year period (1994 to 2022) and were analyzed using scientometric methods and using Sitespace software. This software is based on Java and is a program that is used to analyze and depict trends and patterns in scientific articles. This software program is capable of understanding and interpreting historical patterns and trends, identifying new topics that have grown rapidly in scientific sources, finding reference points and network analysis.The overall results show that since 2014, empirical marketing research in tourism has attracted increasing attention from researchers, as the number of articles published per year has increased significantly. The field of experiential marketing in tourism has now evolved from the conceptualization stage to the implementation stage. Although research on experiential marketing in tourism has grown significantly, it has not yet reached its full maturity, as both theoretical and practical issues and methodological issues need further investigation. Most importantly, the literature regarding the identification of different constructs for measuring experience in the tourism industry is limited. Researchers sometimes use constructs that are suitable for measuring customer satisfaction and service quality to measure the tourist experience. But this survey showed that there is a fundamental difference between the factors measuring service and experience. In order to identify and develop an experience, it is necessary to know how the tourist experience can be measured to capture all aspects of the experience in the tourism industry. A lack of conceptual interaction across studies in our review was also observed. Our analysis identified few articles that linked the tourism experience with theories from disciplines such as psychology, environmental aspects, sociology, branding, etc. Of course, there are exceptions. Research has used several theories to explain the tourism experience. Management research has called for the combination of several theoretical lenses to explain the phenomenon of experience in tourism. In the field of tourism experiences, this gap can be addressed, for example, by integrating existing frameworks to better understand the prerequisites, dimensions and outputs of experiences in tourism. Another aspect of the experience in the tourism industry that needs attention, and has become a hot keyword in recent years, is the interaction of the social environment in the development and presentation of the experience. For example, how the group experience affects the tourist's decision has not been considered. While there is some literature on the interaction between the service provider and the consumer, interactions between tourists are rarely examined in the existing literature. Considering the rapid increase in tourist interaction through social networks, the most contemporary research area can be how companies look at creating and maintaining customer relationships between them. Another important issue that is observed in the research, but little literature was found in this area, is the impact of technology-based systems on the tourist experience. Technologies such as augmented reality have formed a cluster in research, but research in the field of technology is thin. Given that the technology-based environment will become very popular in the tourism sector of emerging as well as developed countries, insight into how and to what extent technology-based systems affect the overall tourist experience is crucial, for example, how the choice of tourist destination based on online information can be investigated as it affects the experience of tourists. These results will help researchers to understand the boundaries of the research conducted in the application of experiential marketing in tourism and obtain valuable scientific information through which they can determine the development process of their future research.

Sustainable consumer behavior can prevent the ever-increasing destruction of the environment, pollution, climate change, and the wastage of non-renewable resources. Fruits and vegetables are among the goods that are purchased continuously and in high volume by consumers, while they can spoil quickly and be wasted in high volume. Based on this, the analysis of sustainable consumer behavior in this market can provide a deeper understanding of this behavior to marketers, business owners, and consumers. In this regard, and to identify the dimensions of sustainable consumer behavior, the dimensions of sustainable behavior and factors affecting it have been identified through qualitative content analysis. Following this, using a field survey of 384 consumers in Tehran, the factors affecting the dimensions of sustainable behavior were identified, and finally, using Shannon's entropy, these factors were ranked. The data collection tool in the field survey was a researcher-made questionnaire, the reliability of which was determined through Cronbach's alpha and its validity with convergent and divergent validity indices. The findings show that sustainable consumer behavior can be defined in the four concepts of recycling, responsible shopping, social responsibilities, and responsible consumption, and the factors affecting it include individual values, individual characteristics, individual experiences, environmental knowledge, media, shopping habits, consumption habits, Institutional pressure, environmental attitude, and product characteristics, among which environmental knowledge, consumption habits, product characteristics, purchasing habits, individual characteristics, individual values, and environmental attitude are the most important respectively.

The Islamic Republic, like any other system, has elements and components that distinguish it from other systems. Jihadi management is one of these elements. However, the concept of jihadi management is still vague for internal researchers and there are many controversies regarding this concept, also, one of the most important issues that should be taken into account in the management of society is its management method based on culture and customs and using tools based on the values of that society. In a historical review, it is possible to clearly see the effect of correct management during the growth period of Iranian civilization and the period of decline due to improper management. Many different management styles were used in our country, among which we can mention Jihadi management, which is one of the native management styles inspired by Iranian civilization and Islamic religious sources.Therefore, this research was carried out with the aim of providing a strategic framework of jihadi management using the concepts raised in business management theories.
The current research has used the phenomenological strategy of qualitative method and interpretive paradigm. The reason for this choice is that the phenomenological strategy deals with explicit explanation and identification of phenomena as perceived by individuals in a specific situation. Qualitative method has been used because it involves gathering information and describing jihadi management within the framework of business management theories. Therefore, considering the qualitative nature of the research data, the research has an abstract nature. In terms of implementation outcome, it is also a developmental research as this final framework can be used for developing the concept of jihadi management and explaining its indicators by drawing on similar management theories and completing the literature; which, due to its decision-making dimension, falls into the category of developmental research. From the perspective of the purpose of implementation, it is also a descriptive research as it describes and explains the existing reality in jihadi management, which corresponds to the corresponding business management theories. It addresses what is happening and what is real. Among the types of descriptive research, it also falls into the category of exploratory research, meaning that it studies the attitudes, beliefs, and opinions of experts in the field of business management on the subject under investigation through their responses to the questions asked. In this research, interviews are used to collect data. The data is collected through interviews with professors and practitioners in the field of business management and jihadi management. Then, the themes and meanings of interest are extracted from the data and the phenomenological approach is used.
By examining the interviews and extracting the explanatory codes to merge and unify similar codes and remove duplicate codes, the type of problem solving thinking in 11 concepts and 3 categories, setting goals in 7 concepts and 2 categories, setting people's relationships in 6 concepts and 2 categories, setting processes Cognitive in 10 concepts and 3 categories, improving processes in 8 concepts and 2 categories, improving productivity in 6 concepts and 2 categories and creating sustainable competitive advantages in 3 concepts and 1 category were extracted. Then, with document analysis, the components identified in each strategic process in jihadi management were tracked and the corresponding and related concepts in business management science were extracted.
In relation to problem-solving thinking and lateral thinking, it can be said that what is considered as problem-solving approaches in Jihadi management is a type of lateral thinking. Therefore, it seems that combining jihadi management with lateral thinking can help in achieving the ideals of jihadi management. Jihadi manager must be creative and have a problem solving perspective. A result-oriented and goal-oriented view, a view that underestimates the problems of the path and works effectively without the effect of obstacles in achieving the goal. In relation to the effective setting of goals in jihadi management and the convergence of values as one of the business management theories, it can be concluded that the setting of goals in jihadi management is better in such a way that both individual values It should include the organizational goals and the main goals should be based on the common goals of the employees. Regarding the cognitive processes in jihadi management and social identity and paying attention to the characteristics of the concept of jihadi management and the results of the interview, it seems that jihadi management and its implementation will not be possible without considering social identity. In relation to the improvement of processes and continuous improvement and the results presented in the interview, it seems that achieving a suitable jihadi management approach is to pay attention to continuous improvement in the subject under jihadi management. That is, a process look at the formulated vision and operationalization of the processes, formulation of standards for these operational processes and dynamics in order to improve the processes. These standards must be developed in all dimensions required by each process.

Today, the role of start-ups in the economic development of societies is such that it has a significant share of planning and studies at various levels, including policy and business management models. Startups have to overcome many obstacles as they grow and mature, and non-dynamic and non-innovative groups rarely escape these developments. Therefore, in order for start-ups to be able to survive in a dynamic business environment, they need to have key marketing capabilities in a pattern that fits their life cycle, Accordingly, this research is defined with the aim of identifying marketing capabilities in start-up companies. In this regard, from a methodological point of view, it is an exploratory research that is applied in terms of purpose and mixed in terms of variables, and was conducted in a cross-sectional time horizon and with an inductive approach in a real and non-laboratory environment. Also, the geographical area of those start-up businesses located in Science and Technology Park, whose data was collected in the second half of 2019 and the first half of 2010. This research has been implemented in three main stages. In the first stage, the marketing capabilities have been identified and extracted using the literature review and previous studies. The method used in this step is systematic review. The reason for choosing this method is the accuracy and completeness of the scientific use of the main researches to minimize mistakes and random errors, and to identify the largest possible number of related studies on this issue. At this stage, the statistical population has all available valid articles and books of the last 20 years, and the validity of the used researches has been evaluated using the Kasp method. At the completion of this stage, using in-depth interviews, the list of marketing capabilities of Nova businesses has been completed. In the second step, the importance of marketing capabilities in the life cycle of start-up businesses was determined using a field survey and using a researcher-made questionnaire. At this stage, the statistical population has been the co-founders of startups based in the Fars Science and Technology Park Growth Center, and the participants were determined based on the list received from the Growth Center, based on access. The statistical population at this stage has been 242 active startups in this center, based on Cochran's relationship and with an error rate of 10%, the sample size of 69 cases was determined, and 56 questionnaires were completed based on accessibility and willingness to cooperate. The validity of the questionnaire was confirmed by formal method and based on the opinion of two academic experts and its reliability was confirmed using Cronbach's alpha coefficient (0.726).In the following, the average of the collected data was compared using the non-parametric Kruskal-Wallis test, and based on the significance of the average difference, the important capabilities at each stage of the life cycle of start-up businesses were determined and the final model was presented. Based on the findings, 56 features were identified and grouped into 13 categories. Names of groups: communication capital management, product management, marketing systems and resources, operational capability, distribution, marketing research, marketing human resources management, brand management, customer management, promotion and advertising, diversification of marketing methods, sales management, digital marketing. As a management recommendation, startups can use this model as a scientific tool for decision-making and problem-solving of the marketing capabilities of their businesses. In addition, the use of this model can help start-up companies in a dynamic business environment, by recognizing important marketing capabilities at different stages, strengthen these capabilities and add to their previous capabilities. Also, scientifically, this model has led to the expansion of the scientific scope of innovation of business models and can be a basis for research related to the management of start-up businesses.

Service failure is an integral part of service delivery and will undoubtedly occur many times for any business. Service failure in B2B markets causes irreparable damage to businesses, and in order to prevent this damage, it is necessary to identify service failure and find suitable services for every business. Therefore, the main goal of this research is a framework for the failure and recovery of services in the B2B market according to the literature in this field. The method of this research is qualitative and using a systematic review approach. In this research, 370 articles were reviewed and finally, after several stages of screening, 35 articles were selected and evaluated for the final analysis. The findings of this research include seven main categories including the field of B2B service failure, types of B2B service failure, consequences of B2B service failure, B2B service recovery mechanisms, customer evaluation of service recovery, B2B service recovery consequences, and finally the conditions and variables that intervene in the failure process. and recovery of B2B services was identified. Also, 24 sub-categories and 66 sub-categories were identified. Finally, suggestions for future researches were presented.

The pervasiveness of the Internet in the new age and the increasing access of customers to electronic facilities in an interaction with companies acts like a double-edged sword. Service industries through this tool increase the quality, speed and diversity of their communication with customers, and customers also use this tool to meet the needs, interaction and sometimes taking revenge of companies. The aim of this study is to identify the antecedents and consequences of electronic revenge of customers in the hotel industry via grounded theory approach. This pragmatic research is a cross-sectional time horizon research and its statistical population is encompassing complaining customers of domestic hotels (using an interview approach and a questionnaire) and all domestic and international researches conducted on various aspects of customer retaliation in service industry and especially hotel industry. Findings of grounded theory approach, via open, Axial and selective coding approach, shows that there are 59 non-duplicate conceptual codes that are fallen into six categories including causal, contextual, intervening, Axial, action / reaction, and consequential categories.

Cinema is known as one of the main pillars of cultural, social and artistic development of any society. There are several motivating and preventing factors for different audience segments to go to the cinema, which can be used to improve the performance of movie theaters and attract more audiences. Therefore, the present study was conducted to identify the motivating and preventing factors in attracting different sections of cinema audiences. This research is a exploratory mixed method study. In the qualitative section, a conceptual model of effective factors in attracting cinema audiences was identified In the quantitative part, a questionnaire was developed based on the indicators extracted in the qualitative stage and was distributed among the citizens of Shiraz with a sample size of 389 people. In the next step, the respondents were divided into three sections using the Keynesian clustering algorithm and the motivating and preventing factors were identified in each section. Finally, the mentioned factors were prioritized using Friedman test and mean. Findings showed that "desire for entertainment, diversity and having a new experience" in the first cluster: "genre and subject of film" in the second cluster; and "cinema ticket price" in the third cluster, are the most important motivational factors. "tendency to other entertainments and hobbies" in the first cluster and "distance from the house to the cinema" in the second and third cluster were also identified as the most important preventing factors.

In today's rapidly changing business environment, finding new customers is becoming increasingly difficult. As a result, companies are placing a strong emphasis on retaining their current customers. While there's a lot of research on customer loyalty in consumer-focused businesses (B2C), creating loyalty in business-to-business (B2B) settings is a unique challenge that needs a closer look. Therefore, the goal of this study is to understand how loyalty works in B2B companies and how it's evolving.
 
To examine the advancements and developments within the domain of loyalty in B2B business models, articles on the Web of Science website were analyzed over 28 years (from 1994 to 2022) using scientometric methods and Sitespace software.
 
Research in the field of B2B loyalty has shown a growing trend. However, between 2011 and 2014, there was a decrease in research in this area. Subsequently, there has been an upward trend in research. Analysis of the top 10 countries in B2B loyalty indicates that the United States is now the leader in the number and breadth of loyalty research. Notably, countries like Taiwan and Spain are also actively engaged and flourishing in this field. A comprehensive review of B2B loyalty, encompassing its foundations, influential works, and intellectual connections between these works, revealed the key insights. The analysis unveiled highly cited articles, key authors, important keywords, intellectual milestones, and emerging research trends in the B2B loyalty domain. Overall, since 2014, B2B loyalty research has garnered increasing attention, with a significant rise in the number of articles published annually. The field has transitioned from a conceptualization stage to a cognitive psychology stage. Despite this growth, B2B loyalty research has not reached full maturity, necessitating further exploration of theoretical and methodological issues. New B2B loyalty research has introduced novel perspectives, such as attitudinal and behavioral angles, branding, service quality, and word-of-mouth communication. This diversification marks a new direction in B2B loyalty research. Additionally, the findings reveal that B2B researchers often use B2C theories as criteria for evaluating B2B loyalty. While B2B markets traditionally rely on high volume and cost-benefit analysis, loyalty in these markets also exhibits psychological aspects, indicating a new avenue for research. These results contribute to a deeper understanding of the boundaries of B2B loyalty research, providing valuable scientific information for researchers to guide the development of future studies.
 
This research serves as a guide for future B2B loyalty studies, helping researchers identify directions and avoid duplicative efforts. Organizations can benefit from the concepts highlighted in this research, aligning their strategies to foster customer loyalty in the provision of products and services.

The maturity of business intelligence is a result of the evolution and advancement of technology and management approaches that help to provide accurate information, predictive analyzes and improve decisions in organizations using advanced technologies such as artificial intelligence and data analysis. Despite technological maturity that improves the efficiency and performance of organizations over time, business intelligence is far from becoming a mainstream trend in organizations. According to numerous researches in the field of business intelligence, the aim of this research was to present the framework of factors affecting the maturity of business intelligence using a meta-composite approach. In order to reach a comprehensive framework that includes all the maturity factors of business intelligence, 221 scientific studies were reviewed. Relevant codes were extracted using content analysis in metacomposite method. The categories were leveled using the comprehensive interpretive structural modeling method and the most influential ones were determined. The findings show that a total of 93 codes were extracted and divided into 6 categories. These categories include organization and management factors, environment, technology infrastructure, human resources - knowledge, data management and data analysis. The categories of technology infrastructure, data management and data analysis were placed at level three and have the greatest impact on the maturity of business intelligence.

The purpose of this study is to identify the challenges of establishing digital banking in Iran. The methodology used for this research was the use of qualitative research method in which the data theory theory method was used. In order to collect information in the banking industry, unstructured and semi-structured interviews (using the opinions of academic experts and the Iranian banking industry) have been used. In this method, the codes were extracted with MAXQDA software, a total of 176 codes, 45 concepts and 14 categories in 5 categories of general categories were obtained. The results show that the causal conditions of digital banking challenges in Iran include four categories of legal barriers, infrastructure barriers and weakness in technology infrastructure, the organization's unwillingness to cooperate with external partners and vice versa and lack of new digital business ideas. The lack of human resources is a cultural barrier and an educational barrier. The interventionist conditions include two categories: lack of specific goal and strategic vision in the field of digital banking and lack of active, dynamic and flexible organizational structures. Upgrading infrastructure, creating and presenting new ideas, digital banking knowledge and digital strategic management. Finally, the consequences of not implementing digital banking in Iran include six categories: not meeting customer needs, reducing market share, not analyzing customer behavior, not providing integrated services, reducing revenue. And increase costs.

All organizations pursue the goal of increasing customer attraction as well as enhancing their satisfaction. The country's banking industry in recent decades has experienced a rise in the number of banks, credit financial institutions and good credit funds. Hence, it is faced with growing competition. According to the latest data available on the World Bank website, the share of the value-added services in Iran is 55.8% of GDP in 2019, which is slightly higher than the global average of this index (54.8%). This percentage shows the importance of service sectors in the country. Advertising and choosing the right advertising method is the approach widely considered by thinkers. This is because the tendency of users of services and goods and the success of advertising largely depend on choosing the right advertising tools and the right method. Also, using creativity and taste in producing effective advertising content and identifying the factors affecting the intention to use services are the basic needs of financial institutions such as banks. Identifying these factors provides valuable information to attract and retain business customers. This research has been done with the aim of designing a pattern for explaining the relationship between the advertisement of electronic bank services and intention to use.

The present study is developmental and applied in terms of purpose and exploratory and mixed in terms of method. It has two parts, qualitative and quantitative, with an emphasis on the qualitative part. In the qualitative part, the proposed model is presented by the qualitative content analysis method. To evaluate the reliability of the model and its validity the Kappa index and experts’s opinions are used, respectively. First, by the library method and a comprehensive review of the literature in the field, the corresponding models and theories are studied. For this purpose, qualitative content analyses are performed to identify the subcategories. The quantitative part of this research has been measured among bank customers. To do this, a template was provided as a questionnaire. Cronbach's alpha method was used to assess the reliability of the questionnaire. The total alpha of the questionnaire was 0.854, which indicates that the reliability of the questionnaire was good. The statistical population in the quantitative part consisted of Bank Shahr customers in Shiraz City. The sampling process was done in two stages. In the first stage, the stratified sampling method and, in the second stage, the simple random sampling method were used, and the statistical sample consisted of 384 customers of Bank Shahr branches with different grades.

According to the descriptive statistics, 48.7% of the respondents were female and 51.3% of them were male, of whom 52.6% were in the age range of 20-30 years, 1% in the age group of 40-30 years, 12.2% of them at the ages of 50-50 years, and 3.2% of them were over 50 years. Also, 12.4% had a diploma and less, 11.9% had a postgraduate education, 4.4% 46% had a bachelor's degree, and 25.1% had a master's degree or higher. According to the results, young people with higher education are more inclined to use electronic banking services. The results of model fitting, which was estimated using the multivariate regression method, showed a strong correlation between the independent variables and the dependent variable of the research because the value of multiple-correlation coefficient was 0.695. Also, according to the results, about 48% of the variance of the intention to use electronic banking services as a dependent variable was predicted by the independent variables. Based on the adjusted coefficient of determination, which corrects the coefficient of determination in order to further reflect the goodness of the model, the independent variables explain 48% of the changes in the dependent variable. The value obtained for the F test in the table of the ANOVA is 1778/534, which is significant at the error level of 0.05. This means that the independent variables have a high power to explain well the amount of variation and the variance of the dependent variable. The results of the regression coefficients of the independent variables on the dependent variables showed that the variable of advertising with a regression coefficient of 0.732 had a great effect on the intention to use electronic banking services. The effect of the advertising evaluation indicators on the intention to use electronic banking services was not confirmed.

It can be concluded that the advertising of Bank Shahr has an effect on the intention to use e-banking services. Also, the variables of advertising have no effect on the intention to use e-banking services. So, it is important to increase customer understanding that using e-banking is more beneficial than the traditional ways of receiving bank services.

One of the success factors of any production firm is optimizing the distribution channel of products and identifying bottlenecks in each level of the supply chain can be a basis for selecting and managing the supply chain in the distribution channel. Therefore, this research has been conducted with the aim of identifying the functional bottlenecks of the   wholesaler-retailer two-tier supply chain in the distribution channel of food production units. This research was conducted in the form of a descriptive and applied research. Initially, in the qualitative phase, by using qualitative content analysis and by interviewing 26 experts in this field, the functions of wholesale and retail levels of food were conceptualized as  first-order codes and then as second-order codes. Next, in order to explain the model, using the opinions of 61 economic experts in the supply chain field, the degree of influence and effectiveness of the functions was determined using the DEMATEL technique. Findings show that at the wholesale level, sales promotion, compliance with market rules and ethics, active cooperation with the manufacturer, and financing of the chain are the main functions. At the same time, providing services to consumers, obeying market rules and ethics, promoting sales, financing the chain, and optimizing the product portfolio are considered the most effective functional bottlenecks in the retail sector. Based on the results, the identified bottlenecks can be used to map the value stream of distribution channels to identify process improvement opportunities for a more efficient supply chain. Also, the managers of food industry units, while familiarizing themselves with the key performance indicators of the chain, can consider the parts that can be improved in smoothing the flow of goods, money and information in the supply chain.</em>

The aim of this study was to design a university branding model and identify its antecedents and consequences. Accordingly, the discourse of qualitative research and the Theory-Generating Meta-synthesis  method were used. In this regard, by searching in reputable databases and studies and researches related to academic branding, 42 articles were selected and their content was examined in depth. Findings showed that the antecedents of university branding are: university credit, university heritage, quality of university welfare, geographical location, culture and stable financial status. Also, gaining reputation, internationalization, gaining a sustainable competitive advantage, quality assurance, gaining a top academic rank, a new image in the surrounding circles, a new identity, cultural and social change, and national and local influences are the consequences of university branding. Therefore, it can be concluded that the university that is taking a step towards branding is waiting for the increase of national and international reputation, the excellence of faculty members and students, the employability of graduates in the labor market, high achievements, high scientific standards, attractiveness. Sustainable competitive advantage, increase the establishment of knowledge-based and innovative companies, increase the quality of students, professors, education, services, programs and student life, scientific Authoritiness and gain a leading position in the market and reputable academic ranking systems, create an image Distinguishing from the university, promoting the identity and value of the university, producing educational, cultural and social capital, ethnic , linguistic and cultural diversity in the university, gaining an international position and achieving global standards, synergy with the urban brand, effective in growth Political and economic development of the country.

The purpose of this study was to explore the factors affecting users’ identification and selection of influencers on Instagram. Therefore, the study focused on the frequency and diversity of active influencers on Instagram as a social media platform. It sought to designate the key indicators and mental shortcuts employed by users to identify and select influencers before collaborating with them. Through empirical investigations, the study proposed a framework composed of effective factors.

This study is an applied, developmental research that relies on an exploratory mixed (qualitative-quantitative) method. In the qualitative part of the study, the literature on the topic and existing documents were systematically reviewed. Next, based on the Morgan table for determining sample size in an infinite population, 384 users of influencer marketing strategy on the Instagram platform were asked to complete copies of a designed questionnaire. Equation structural modeling (ESM) was used to analyze the data collected.

After the content obtained through the qualitative stage was analyzed, 22 initial categories were observed, which were classified into seven final categories considering their conceptual similarities. The final categories represented users’ mental shortcuts when they tried to identify and select influences on Instagram. Following an analysis of the relationships among the categories, they were divided into level partitions, and their driving power and dependence power diagram were drawn.

This study proposed a final model of the factors as users’ mental shortcuts in identifying and selecting influencers for financial support and collaboration purposes. The model fit also revealed causal-hierarchical relationships among the factors.

The aim of this study is to conceptualize the memorable tourism experiences of domestic and international tourists in Shiraz. Semi-structured interviews with ten domestic and eleven international tourists were conducted, and data were collected and analyzed using the grounded theory approach. Theoretical sampling, as well as purposeful and snowball sampling, were used. The study's findings indicate that tourists' memorable experiences at a destination can be classified into four categories: physical environment, culture, interpersonal relationships, and psychological factors. The findings indicate that those emotionally attached to a destination are more likely to revisit. Additionally, visitors recommend the destination via word of mouth and user-generated content on social media. The coronavirus outbreak has been identified as an intervening factor in tourists' memorable experiences of the destination. Defining and conceptualizing the dimensions of tourists' memorable tourism experiences in a destination is a critical issue that can significantly impact policy-making and developing and managing tourism-related businesses and products.

The formation of an efficient government is demanded by Islam for the welfare of society and in order to attain human beings’ perfection and well-being. The present study was conducted to identify the components of governments’ efficiency from the perspective of Islamic public law and teachings. According to Islam, governments and political power are considered legitimate if they are based on a religious foundation.Today, the statesmen in the governments of Muslim societies are prone to ignorance and error because they are deprived of a direct access to an Infallible Imam (PBUH) and lack of an adequate assurance of knowledge, piety and practical entailment. The components required for a government to enhance its efficiency are not identified. The present descriptive study has analyzed the components of Islamic public law and teachings from relevant resources.  The results of this study show that acting on the components of rationality, justice, human dignity, responsibility, God-centeredness, piety, commitment, rule of law, simplicity, coexistence, consultation, security, public oversight, dealing with corruption and accountability, cooperation Welfare and public education, avoidance of aristocracy, establishment of installments and justice, diligence in education, promote political power and efficient organization of governments and Taking care of them facilitates the achievement of the goal and brings stability to the government and the trust of the nation.

Social responsibility is one of the most important issues in business that paying attention to and using it leads to a competitive advantage and not paying attention to it leads to negative consequences. The purpose of this study is to present a content model of social irresponsibility affecting brand hatred in the Iranian banking industry. In this study, by examining the background and interviews with 10 experts in the Tehran banking industry, the themes and categories of indicators of irresponsibility, social responsibility and brand hatred were extracted. Then, the topics of the brand hatred index were researched with a researcher-made questionnaire and the opinions of 15 experts in Tehran banking industry and the best-worst method were weighed. Then, based on the weights obtained and the researcher-made questionnaire and referral to the mentioned experts, the categories of social irresponsibility were prioritized using the multi-mora technique. Finally, by referring to the mentioned experts, higher priority indicators were determined by interpretive structural modeling, leveling and relationships between them. The findings of this study show that the themes of disregard for social justice and disregard for moral issues have the most advancement in facilitating the acceptance of social responsibility.

Despite the considerable number of small and medium size enterprises, their impact on the economic area is not remarkable due to the existing limitations in the area of financial resource, human resource, market accessibility and market information. Since most of the active enterprises in industrial clusters are small and medium enterprises, and considering that the characteristics of the industrial cluster affect the function of active enterprises within the cluster and these features facilitate marketing and export activities, One of the most significant ways to overcome these limitations is to organizing and strengthening of the powers of the small firms through the establishment of network and common collaboration between enterprises in the export area as well as the design of a model for the establishment of export consortia. In this research, the goal is providing a model for the creation of export consortia in the context of industrial clusters, information resources from semi-structured interviews with cluster development agent, managers of industrial units that involved in industrial clusters and the study of institutional documents, were collected. It identifies the dimensions, components and features that influence the establishment of a successful export consortium according to the grounded theory by doing open, axial, and selective coding. In addition, 205 concepts were categorized in the form of a model into 26 sub-categories and 6 main categories including causal conditions, main phenomena, executive strategies, underlying factors, confounding factors and consequences. By receiving expert opinions on industrial clusters and export consortiums with a successful or unsuccessful experience through statistical analysis of the questionnaire and using the Analytic Hierarchy Process (AHP) and through identifying the weight of each category and concept, their relative importance in the success of export consortia was discussed. The proposed model incorporates all the factors that contribute to the establishment of successful export consortia and can be used as a comprehensive model.

Massive open online courses (MOOCs) are known as new advances in e-learning. Learning through MOOCs requires different education than what happens in face-to-face learning. In these courses, it is important to connect with participants from different backgrounds and personalize learning. Therefore, with the development of MOOC as a new teaching method, training-based businesses need to acquire new knowledge and skills to obtain the desired training and gain acceptable learning outcomes. An important aspect of innovation in this business is tied to the role of the Internet and the related technologies, but this feature is not necessarily the only aspect that leads to innovation in the MOOC business model. This is because, with the advent of these technologies, there has been a significant shift in attitudes towards training and skill development systems that have changed the education business environment. Besides, the characteristics of this business are different from those of other web-based businesses which require that a business model be provided specifically for MOOC. The business model explains the logic of an organization on how to create, deliver, and acquire values. Thus, the business model helps to understand the relevant factors in the business context and to recognize and interact with them. In this environment, business logic is constantly changing and improving. A business model can integrate resources, activities and knowledge and facilitate the identification of competency resources. The model also helps businesses to fulfil their mission and reduce budgetary and financial pressures and constraints. Despite the increased number of MOOCs in Iran, some entrepreneurs have failed due to several factors, including the weakness of these institutions to adapting to environmental conditions and their changes as well as the weakness of their commercialization strategy. Therefore, setting up MOOC courses requires structures and resources that must be identified in interactions with the business environment before any action is taken. A business model can identify the important components of creating a competitive advantage in accordance with environmental factors and promote the development of businesses based on economic principles as well as educational policies. Accordingly, this paper aimed to provide a business model in line with the features of the MOOC that can specify important business components and develop a business strategy in accordance with educational policies.

In this study, the mixed research method has been used to create comprehensible designs from the analysis of complex data. This method is a process for collecting, analyzing and describing qualitative and quantitative data that help to better understand the challenges of research. Using only a qualitative or quantitative research approach reveals only a few aspects of the phenomenon being studied. Therefore, the mixed research method provides a better understanding of various phenomena. This research is based on a mixed approach, qualitative and quantitative, in two stages. In the qualitative phase, a systematic review approach has been used to identify the components of the e-business model. Then, experts' opinions are used to match the components of the e-business model (obtained from systematic review) with the characteristics of the MOOC business model and to reach the proposed components for the MOOC business model. In the quantitative phase, a questionnaire has been prepared and provided to the experts to evaluate the proposed components for the MOOC business model. The t-test serves to analyze the answers and finalize the components of the model, and the Friedman test prioritizes the components. In the second stage, the fuzzy Delphi approach is used to present the MOOC business model.

The elements of the MOOC model proposed in this study are highly consistent with a business model. In a sense, the components of the MOOC model project the aspects of a business model in more details. The sub-components in the model address features that are specific to MOOC businesses and, therefore, do not apply to other types of e-businesses in general. To develop the model, the opinions of MOOC business experts and entrepreneurs were taken into consideration, which could be fruitful to improve MOOC implementation plans in Iran as well as its competitive position.

According to the findings of this research, the model of earnings, the proposed value and the customer are the most important components of a MOOC business model. It is presented in the form of 55 concepts in 12 main components. The use of the proposed model has such benefits as promoting MOOC planning and facilitating the acquisition of competitive advantage. Besides, the results of this study can be used by entrepreneurs in this field to create successful business models. The insight provided by this study can lead to a common understanding among e-learning activists about the challenges in the MOOC business. Due to technological innovations, it also lays the ground for future changes in the field.

The internal and external factors of organizations and, as a result, their business challenges in facing economic sanctions have changed rapidly and rendered strategic plans ineffective. The SWOT analysis can help organizations in evaluating, reviewing and upgrading strategic plans when such economic crises occur. Nevertheless, SWOT analysis does not enable to evaluate strategic factors of an organization comprehensively and hence, does not provide exact priorities of strategies regarding their importance. The purpose of this study is to integrate SWOT analysis and multi-criteria decision-making methods under fuzzy conditions in bringing up to date and upgrade an organization's strategic plan in times of economic sanctions. This objective follows via a hybrid mathematical model to improve the quality of SWOT analysis and has applied and tested in a transformer manufacturer factory. In this process, the internal and external factors of organizations and revised strategies have extracted by the Delphi method and SWOT analysis. Then, the network analysis process has used to weight the factors, and TOPSIS, VIKOR, and COPRAS under fuzzy conditions have applied to rank the strategies and validate them. Besides, the consistency of the rating results and the correlation between them have examined and verified. This confirmation indicates the efficiency of the ratings and the applicability of the model. The proposed model can apply to improve and enhance the organizational strategies under sanctions conditions in other industrial companies in the country.

The purpose of this research is to identify and categorize on the other hand insurance customer loyalty programs Using a systematic review approach; so, this research is applied, qualitative, inductive, non-laboratory, and cross-sectional research. The statistical population of the research is loyalty program experts, who are aware of the insurance industry. A judicious and targeted Sampling method to Select the Participants and the theoretical Saturation rule for the Sample size has been used. Finally,  the sample size has been extended to 14 by snowball method. In the first stage, the systematic review of programs is identified and in the second stage, the content validity index is used to determine the validity of identified programs in the insurance industry. At the end, selected programs are categorized and validated with the CAPA index. The results show that, according to insurance customers, 15 loyalty programs include awards are as fallow: cash discounts, volume discounts, surcharges and free insurance services (Asantivon), coupons, free non-insurance services, credit cards, insurance policy options, access to sites and apps , Reduced service delivery times, personalized insurance services, non-monetary rewards, preferential behavior, leisure facilities for customers and customer clubs. these programs are grouped into four categories.

Attracting private sector participation in public sector participatory projects in the country requires an organizational framework tailored to the expectations of the private sector, and the purpose of this study as an applied, descriptive, exploratory and mixed research is to provide a public sector organizational model in order to attract private sector participation in public projects, that has been done in two stages, qualitatively and quantitatively. In the qualitative stage, the factors influencing the decision of the private sector investor in the form of codes, concepts, sub-themes, and main themes have been determined with a phenomenological approach. Then, these organizational factors are classified into effective and efficient factors by DEMATEL method. The statistical population of the study consisted of private investors in public projects and experts of this era, in which 13 private investors and 9 experts were selected in a judgmental and purposeful manner and participated in interviews. Findings show that eleven major themes in the public sector including systems, advertising, business processes, organizational governance, human resources, communications, trust-building, branding, physical evidence of the organization, economic and social attractiveness of projects are influential in the private sector decision to partner with the public sector. Among them, organizational processes, human resources involved in the process of attracting partnerships, and organizational governance of the public sector are the most influential factors.

The purpose of this study is to provide a model to identify the relationship between word of mouth and tourists’ trust with customer-based brand equity in the hotel industry of Shiraz. This research is descriptive-survey and non-random sampling was used. The Sample size is 384 Iranian tourists who traveled to Shiraz and used hotels and accommodation. At first, indicators related to the dimensions of tourists’ trust in the offline domain were extracted, categorized and finalized by systematic review. Then a questionnaire was designed. After distributing the questionnaire, data were analyzed using SPSS and Smart PLS software. By systematic review, three dimensions of destination characteristics, destination staff characteristics and tourist characteristics were considered for trust. The findings indicate that tourist trust mediates the relationship between word-of-mouth advertising and customer-based brand equity.

In the present study, we seek to identify the structures of the first type of food packaging and classify them to provide a comprehensive classification. These surveys were carried out with regard to packaging in the field of impulse buying. This study is, in terms of its goal, functional; in terms of its nature, qualitative; and in terms of its methodology, content analysis. The statistical community of this research is the existing documents and experts in the packaging industry. Data gathering tool was based on the previous studies to collect the initial information and then a questionnaire for expert opinion to identify and consensus on the dimensions of food packaging. In order to investigate the content validity of packaging elements, the content validity index (CVR) provided by Lawshe (1975) was used and Kappa index was used to examine the reliability of the model. Finally, 37 indicators, 6 components (design, textual elements, multi-sense, incentive elements, functional attributes, and eco-friendly features) and two dimensions (visual and non-visual elements) were defined for food packaging.

The aim of this study was to investigate customer’s zone of tolerance by analyzing the expected and perceived gap between different marketing mix elements in Kosar sports complex. The present research is an applied study and falls into descriptive/survey category. Statistical population consisted of all the customers of Kosar sports complex in Shiraz, among which 300 individuals were selected using Cochran’s formula as the sample. Data collection tool was questionnaire. The validity of the questionnaire was tested using face/content validity and its reliability was confirmed by two approaches including Cronbach’s Alpha (96%) and split half (93%). Statistical analysis showed that among marketing mix elements, the largest gap in high-level performance, low-level performance and zone of tolerance belonged to the element of service. Other analysis showed that the sport complex has only been able to avoid the gap in low-level performance in promotion element among others, while these gaps were observed in high and low-level performance in all the other elements. It has also been indicated that among the marketing mix indexes, getting access to the top management of sport complex was encountered with the largest gap in low-level performance and the lowermost zone of tolerance. In addition, it was revealed that a well-equipped place had the widest high-level performance gap.