mostafa zandi nasab

This study delved into the dynamics between social capital and human capital and their influence on the knowledge management practices of teachers in Tehran, Iran. The researchers adopted a random sampling method, selecting 214 participants, and administered three standardized questionnaires to collect data. Data analysis was conducted using the Structural Equation Modeling approach. The findings of the study revealed that social capital did not have a significant impact on knowledge management. The researchers attributed this to the presence of a weak culture of teamwork among Iranians, a subject they elaborated on extensively in their article. However, the second hypothesis indicated that social capital significantly influenced human capital, while the third hypothesis demonstrated that human capital had a substantial effect on knowledge management. The fourth hypothesis proposed that social capital influenced knowledge management through the mediating role of human capital, and this effect was found to be significant. These research findings highlight the distinct roles played by social and human capital in knowledge management, with human capital emerging as the more influential factor. Moreover, the study not only explored the direct relationship between social capital and human capital but also emphasized the mediating function of knowledge management within these associations. This novel perspective can enhance our comprehension of methods to enhance human capital within organizations by harnessing the potential of social capital and effective knowledge management

Cause-related marketing is an attractive way for companies to gain a competitive advantage, where it evokes a sense of altruism and benevolence in customers. Companies and organizations use this method to achieve their business goals and respond to corporate social responsibility. However, research in cause-related marketing has been sparse, and there is a need for a comprehensive study of past research and current trends. This study is a bibliometric analysis using Vosviewer and Gephi software, which was selected to review this area using 454 articles conducted in Q1 and Q2 journals between 1987 and 2022; it has explored the field of cause-related marketing studies. First, the number of articles, citations, bibliographic coupling, co-word analysis, and Prestige analysis were examined for this study. Then, co-authorship analysis, co-citation analysis, and dynamic co-citation analysis were used for network analysis. Finally, according to the analysis, four main thematic areas were identified, which include planning and how benevolent marketing performs well, attitudes and views on cause-related marketing, the role of a cause-related marketing brand, and promotion interaction with cause-related marketing; The two areas of attitudes and views on cause-related marketing and promotion interaction with cause-related marketing according to the trend of their articles can be expected to attract more attention in the coming years.

Events such as artistic cultural festivals and ritual festivals are among the most important factors for attracting tourists. Every year in spring, in the mountainous areas of Kashan, cultural and ritual festivals of flowers and rose water attract thousands of tourists. Therefore, the festival will be held as an effective event in the development of tourism every year in the tourism areas of Kashan and this attracts many tourists. The purpose of this study is to investigate the effects of event advertising on visitor's attitudes toward the city as well as their purposes for visiting the host city. The present research is applied in terms of purpose and is descriptive in terms of method. Questionnaire has been the main tool for collecting data. The statistical population of this research includes all inner and foreign tourists of Qamsar city of Kashan who participated in the festival of rose water in May, 2018 and 384 people were selected for sample size by sampling method. Data were analysed using SPSS and LISREL software. The results of the research show that the high image matching between the special event and the host city in event advertising has a significant effect on the attitude toward the host city, the intention to visit it and selection of it as a famous city.

Creating a great user experience is one of the main goals of online stores, which actually enables them to create a lasting competitive advantage. The user experience is also one of the valuable and innovative sources of information for designing recommender systems. Given the competitive world of commerce and the high similarity of goods and services, and considering the important role of the user experience and actually creating a positive impression in the user's mind, this study aims to determine the backgrounds and consequences of user experience from recommender systems in Online environments are done. The methodology of the present study is synthetic. In the qualitative section, 20 experts were selected through semi-structured interviews through purposeful judgment sampling. Then based on qualitative data content analysis, the initial research model was presented. In the quantitative part of the study, the statistical population of the study included all users and customers of the Digikala store that used its services in March and April 2019. For this purpose, 384 samples were selected by available sampling method. LISREL software was used to analyze the data in a small section and the hypotheses were confirmed. The results indicate that there are five main categories of background factors including perceived impact experience, perceived ease of experience, perceived quality experience, perceived support experience, and perceived external experience. Perceived attitudes, perceived value, perceived trust, and perceived satisfaction were also presented as consequences of the user experience of the recommender system in online environments.

Nowadays, tourist experience and tourist destination choice are the main focal points in the tourism industry and tourism-related subjects addressed at universities. As modern tourists are value-oriented, tourist destinations could only be successful if they create value for their visitors. Moreover, the Quality of tourists' experiences is a key competitive advantage for tourist destinations. This descriptive-survey study, therefore, sought to identify and prioritize different aspects of tourist experience quality from the viewpoint of tourists visiting Shiraz. The statistical population of this study comprised of those foreign tourists who visited Shiraz in April and May of 2019 and stayed at the Grand Hotel of Shiraz. To collect the required data, a questionnaire was administered on 400 visitors who were selected via convenience sampling. The questionnaire's construct validity was measured and approved by experts, and its reliability was confirmed by Cronbach's Alpha. Exploratory factor analysis and confirmatory factor analysis were conducted to identify different aspects of tourist experience quality and validate the identified aspects, respectively, using SPSS and LISREL software. Moreover, to prioritize the aspects, the Shannon Entropy method was implemented in EXCEL software. The study's findings indicated that tourist experience quality consisted of ten aspects. It was also found that perceived interactive experience ranked first in that list from the respondents' standpoint.

In today's competitive market, companies are surely able to make competitive advantage and benefit from it in the long run, paying more attention to environmental issues. Therefore, the purpose of this research is to investigate the impact of environmental knowledge on attitudes and behaviors of consumers’ conscious of the environment.

This research, is applied in terms of purpose and descriptive in terms of research method. The statistical population of this research includes all customers of Pegah Company throughout the country in January 2019. To this end, 384 samples were selected using available sampling method. In order to confirm the validity of the questionnaire, content validity, construct validity and convergent validity were examined. To assess the reliability of the questionnaire, Cronbach's alpha coefficient was used. Data was analyzed using SPSS 22 and LISREL 8.8 software.

All research hypotheses were approved and the coefficient of determination of attitudes toward the environment and behavior of consumers’ conscious of the environment is 0/51 and 0/35.

The results of the research show that general environmental knowledge and Eco-friendly knowledge has a significant impact on attitudes toward the environment and environmental experience has a significant impact on attitudes and behaviors of conscious consumers toward environment. Also, attitudes toward environment has a significant impact on behavior of consumers’ conscious of the environment.

The purpose of this study was to provide a model for identifying the antecedents for purchasing organic agricultural products focusing on the role of the store image. The study was applied and descriptive. The population of the study consisted of all consumers of organic agricultural products in Bioneshan stores in Tehran, who used the products of this company. About 384 samples were selected using the available sampling method. In order to confirm the validity of the questionnaire, content validity, construct validity and convergent validity were examined. To assess the reliability of the questionnaire, Cronbach's alpha coefficient was used, which was 0.787 for the whole questionnaire. The results of the research show that the price image, brand image, and perceived risk affect the image of the organic agricultural products store. The store image has a significant effect on the perceived quality and perceived value of organic agricultural products and perceived quality has a significant effect on the perceived value and intention to purchase organic agricultural products. Also, the perceived value has a significant effect on the intention to purchase organic agricultural products.

this research is going to identify and rank the factors influencing on user experience from proposing systems in online environment. This research is functional in terms of its purpose, and it is a descriptive one in terms of information gathering. The statistical population of the study was all users of DJ's internet store, who have used the services of this store in April and May of 2018. To determine the sample size, the Kumer and Lee patterns were used, the sample size was 500 and 458 of the samples in questionnaries were completed and obtained. Sampling method was used to select the members of the statistical sample and the data were collected by using both library method for reviewing the literature and the field method for distribution and collection of questionnaries. Validity of the questionnaries was measured by experts and reliability was confirmed by cronbach's alpha. Data analysis was done by exploratory factor analysis using spss software. The findings of this study showed that user experience includes 13 dimensions. To test the dimensions, a one sample T test was used. Therefore studying these dimensions showed that all dimensions are in good condition. Shannon Entropy was used to rank dimensions.

Creating great customer experience is one of the main goals of today's retail environments and doing so can provide a sustainable competitive advantage for stores. Managing the experience a customer has in dealing with the store can play a significant role in the improvement of a longer and more valuable relationship. So far there has not been much research done on the concept of customers’ experience. Therefore, this research intended to identify and prioritize the effective dimensions on the customer’s experience in retail environments. In terms of purpose, this research was an applied one, and in terms of data collection, it was a descriptive and survey type. The statistical population of the research included a group of Ofogh Koorosh Chain Store customers in Mashahd city who have purchased from this store in June 2019. From this population, a sample of 400 individuals was selected using available sampling method. The validity of the questionnaire was measured by experts as well as construct validity, and its reliability was confirmed by Cronbach's alpha. Exploratory factor analysis was used to analyze the research data and extract the dimensions. Confirmatory factor analysis was used to confirm and prioritize the identified dimensions, Shannon entropy was used in SPSS, LISREL and EXCEL statistical software respectively. The findings of the research showed that the effective factors on the customer’s experience in retail environments included 8 dimensions; in the view of the respondents, the experience of the time spent perceived was in the first rank in terms of importance.

In social bundling, consumers do not have to buy anything more than their basic needs for a discount. With the growth in the trading industry and the increasing trend in prevalent social business tendencies, social bundling can be a promising way to reduce the barriers of purchasing from which traditional bundling consumers are suffering. This study seeks to develop methods for controlling the consumer, and then a bundling potential for more and faster purchases. Therefore, the purpose of this research is to investigate the effect of social bundling practices on consumer willingness for purchasing Hamrah Avval online packages. This research is applied in terms of purpose and it is descriptive-survey and also correlational in terms of the method. The statistical population of this research includes all consumers of the Hamrah Avval Company who used the services of this company in November 2018. About 384 people were selected as sample of the study. In this research, library and field studies were used to collect data. The main tool for collecting data was a questionnaire. Data analysis was performed using structural equation modeling technique using LISREL and SPSS software. The results show that social bundling has a positive effect on perceived control, perceived value, and perceived uncertainty. Perceived control has a positive effect on perceived value and intention to purchase. Perceived uncertainty has no negative effect on perceived value and perceived value has a positive effect on the intention to purchase. Also, perceived uncertainty has a negative effect on the intention to purchase.

Managing the experience the user has in dealing with the website can play a significant role in improvement of a longer and more valuable relationship. One of the new technologies that can play a role in pleasant, enjoyable and effective experience of the users is gamification. Because this technology transforms every day, repetitive, and formal activities into exciting, challenging and entertaining experiences with the rules of the game and makes a different experience for users; also, provides the intention to use and advice to others. Therefore, the purpose of this study is to Digi Kala website features analysis in the field of gamification focusing on the roles of the mediator of experience and attitude of users and impact of the antecedents on intention to use and word of mouth intention   

This research is applied in terms of purpose and is descriptive in terms of method. The statistical population of the study consisted of all users of Digi Kala online store, which in the period of data collection in July, 2018 were users of this website, and 294 samples were collected by sampling method. The main tool for collecting data was a questionnaire. To analyze and confirm the validity of research, construct validity and convergent validity were investigated. Cronbachchr('39')s alpha coefficient was used to assess the reliability of the questionnaire. SPSS and LISREL software were used to analyze the data.

All the research hypotheses were approved except for the second hypothesis.

The results of the research show that service quality, system quality and information quality on Digi Kala website affect user experience and user experience on Digi Kala website affects the userchr('39')s attitude toward it. Also, the userchr('39')s attitude towards Digi Kala website affects the intention to use and word of mouth intention.