seyed ali rahmanzadeh

The purpose of this article is to identify the elements and components of the comprehensive health communication system in Iran with the aim of promoting health. Despite the high importance of this field, there is not enough knowledge about it among the officials and a kind of lack of coherence in the health communication programs in the health system is visible. Therefore, designing a model for the integration of health communication programs by considering strengths and weaknesses, as well as opportunities and threats, showed its importance in the main issue of this research.

In this research, two methods of in-depth interview and SWAT with distance technique were used. Sampling has also been done in a purposeful non-probability way from among the elites in the field of health and communication.

The average obtained from the internal environment (strengths and weaknesses) of the comprehensive health communication system is a high score, and the score obtained from the external environment (opportunities and threats) is average. In the foreign environment, the more serious challenge is the implementation of a comprehensive health communication system centered on the audience and the social effects of the message. For this purpose, to design this system, the first step should be to strengthen the elements that are aimed at the audience and the expected social effects.

The strategy of the country's health system in the field of health communication is competition or diversity; while facing threats from the external environment, it is necessary to emphasize internal strengths and reduce the effects of threats. Based on this, it is necessary to pay attention to the characteristics of a wide range of audiences and pay attention to the social effects of national programs.

Today, knowing the role, nature, status and capacities of the media and the conscious and correct use of the media in order to meet the crisis appropriately is one of the basic needs and necessities.Therefore, the current research is devoted to the content analysis of news related to the flood crisis with the aim of comparative analysis of the role of television and social networks in managing the spring flood crisis of 2019.The community of all news broadcast in the evening news at 9 pm on the Sima network and the news network and Telegram channels and groups (Golestan Crisis Management Channel,News Room Channel, Official Online News Channel, News Coverage Group, News Events and Crisis News Group) Regarding the spring flood of 2019, which was broadcast from March 21to April 3, 2019, so sampling is purposeful.A total of 299 news items were examined during the period under review from aspects such as news approaches, media strategies, news orientation, speed, accuracy of news, volume and comprehensiveness of news. The method used in this research was "content analysis" and the analysis unit was "news".The results show that a total of46basic themes and18 organizing themes were extracted from the three themes before the crisis, during the crisis and after the crisis. In the pre-crisis stage, the three roles of awareness and warning, surveillance, and safe training, in the crisis phase, the three roles of news reporting, escorting, information gateway and in the post-crisis phase, three roles of analysis, responsiveness and calming for television and social networks in flood crisis management in the spring of 2019 were identified.

This article deals with the formulation of the thematic model of factors and communication and strategic components of customer satisfaction with the after-sales services of Isaco company . The approach of qualitative research and its main strategy is exploratory interview with experts, and the data was obtained through in-depth interviews with 17 experts using purposeful and snowball sampling . Etrid-Sterling theme analysis model was used for data analysis, and based on the interview process and three rounds of coding, the final model of the research was presented. The findings indicate that advertising factors, strategic factors, distribution chain factors, company social capital factors, components and services factors are communication and strategic components . Finally, the components of strategic and communication factors effective in the formation of customer satisfaction with the after-sale services of Isaco cars were identified and categorized into 145 basic themes, 26 organizing themes and 5 comprehensive themes.

The aim of the research is to identify the factors influencing the tendency to have children with an emphasis on virtual social networks. The statistical population is one-child or childless couples in the four cities of Tehran, which were interviewed based on theoretical saturation and targeted sampling of 15 couples. To analyze the data, the qualitative strategy of Strauss and Corbin's data-based theory was used and three stages of open, central and selective coding were used. For validation, third-party coding was used to ensure the correctness of the coding and the lack of bias in the researcher's understanding of the content of the interviews.Based on the results, the research model in the framework of six categories; Causal conditions include bad economic conditions, the formation of new cultures and political instability, background conditions including media pressure, public beliefs and tendencies, illusions, the dominance and attack of virtual influencers, mediating or intervening conditions including increasing family expectations, the difficulty of providing for children's expenses, Fear of responsibility, concern about the stability of the country and disturbing news, the central category including fear of responsibility, strategies including positive presence in the virtual space, promoting childbearing in this space,Providing good role models in the virtual space, facilitating the economic situation, holding analytical meetings in this space, the consequences include reducing the fear of young couples, creating the joy of having children and having children, increasing the tendency to get married and marginalizing the negative pages. Based on the results of the research, the higher the presence in the virtual space in order to restore the health of the society and the country's population, the more we see the joy of having children and raising children among young couples and the increase in the tendency to get married.

"Mental disorders", as a multifaceted phenomenon and a socio-cultural issue, is one of the most challenging subjects in cinema and television. This study intends to extract from the existing discourses in this field, the cultural approach represented in the films of the Iranian director "Hooman Seyedy". In this study, discourse analysis with "Pedam" approach is the method used for cultural representation of mental disorders. The results of this analysis show that Hooman seyedy, has chosen common features such as unusual behavior, clothing style and appearance different from the norm of society, their distrust of others and inability to interact healthy and a kind of loneliness and isolation of these people from society " for characters with mental disorders in his films as cultural characteristics to represent. The subject of "mental disorder" is portrayed as the main discourse of the films to portray the confusion of human nature in today's society.

One of the most important skills needed in any social environment and especially affecting the quality of life of families is communication skills. Therefore, the present study was conducted with the aim of analyzing social and cultural factors affecting the communication skills of members of the Iranian Music House with an emphasis on family communication in 1399, and has been done in a quantitative manner. In this section, cluster random sampling method and survey method and researcher-made questionnaire were used to collect information. Finally, the data were correlated and regressed by SPSS software were analyzed. Findings indicate that the majority of respondents (59.2%) rated their communication skills as desirable. The results of the correlation coefficient indicate a positive and significant relationship between the variables of empathy, equality, positivity and social class with communication skills. In regression analysis using stepwise method 3 variables, positivity, equality, and social class in the set of cultural and social factors, respectively, entered the regression equation and explained about 27% of the dependent variable changes.

One of the most important factors affecting the profitability and success of organizations is paying attention to social marketing and its factors. Based on this concern, the motive of the present research was formed and it identified and studied the popular methods of social marketing in today's world and its effective factors. The current research has a qualitative approach and thematic analysis method. By identifying and determining indicators, checking and coding all types of observation, interview and documentary data, it deals with data collection and various classifications. Considering its subject area, the statistical population of the research includes professors and specialists in the field of media, as well as high-level managers of the Islamic Republic of Iran Broadcasting, whose sample size was estimated to be 12 people based on the statistical analysis, and they were selected using the available method. In this research, the thematic method was used to analyze the data and Delphi technique was used to validate the data. The results show that in three stages of coding, the main and subcategories of social marketing in the IRIB were identified and related to each other, which are: 54 themes in 6 categories of factors related to customers, management, infrastructure, content, media and marketing. , are divided. The results indicate that it is necessary to consider the customer's needs in the IRIB. On the other hand, looking at management factors after customer orientation shows the high importance of social marketing in the decision-making area of media managers

The study of the relationship between culture, value, ethics and art that has arisen from everyday life has faced a serious challenge in the modern age. Cinema, as a unique tool for expressing and organizing the life issues, has created its liberating and critical interest in discovering moral rules and intends to remove ambiguity from life and represent it in artistic language. The main traditional values are religious, family, and collectivist values, and modern values are diversity, hedonism, independence, ambition, individualism, and the acquisition of new experience. In the present study, by identifying the cultural values represented in movies and using the theories of Allport, Rokich, Schwartz circular structure, Rafipour theory, John Stewart and Hall theory, and through the discourse analysis method, values have been studied. In discourse analysis, the social conditions, the context of text or writing occurrence, non-verbal communication and the relationship between structure and words are considered in a general proposition. By describing, interpreting and explaining the cultural values represented in the movies content in the decade after the Islamic Revolution of Iran (Hamoon, Nakhodakhorshid, Where is the Friend's House, Runner, Tenants and Basho the Little Stranger) Film dialogues have been studied through the power values, success, hedonism, arousal, independence, cosmopolitanism, benevolence, traditionalism, conformity, securityism, wealth legitimization, religious values and national values through maxqda software. According to the results of this study, the intertextual similarities of cultural discourse values represented in the films of a decade after revolution are benevolence, power and traditionalism. Interdisciplinary discourse values, benevolence, traditionalism and conformity are more prominent in the films of a decade after the revolution. By analyzing the films made in these days, it can be said that the films of this decade have been in the direction of benevolence, traditionalism and conformity.

Various studies in the field of cultural values ​​in Iran have addressed this issue from different perspectives, but it seems that a comprehensive classification of traditional and modern values ​​in Iranian society has not been done. The main finding of the review of research related to the research topic shows the duality of values ​​(traditional and modern) in Iran. In the present study, by identifying the cultural values ​​represented in the content of movies and using the theories of Allport, Rokic, Schwartz circular structure, Rafipour theory, John Stewart and Hall theory and through the method of discourse analysis, the values ​​studied. Is. By describing, interpreting and explaining the cultural values ​​represented in the content of cinematic films in the decade before the Islamic Revolution of Iran (films along the night, Qeysar, Toghi, Gao, Soteh Delan, Ganj Qarun) Dialogue of films through the values ​​of power, success, pleasure Demand, arousal, independence, cosmopolitanism, benevolence, traditionalism, conformity, security, legitimization of wealth, religious values, national values ​​have been studied with maxqda software. According to the results of this study, the intertextual similarities of the values ​​of cultural discourse represented in the films of a decade before the revolution are benevolence, power, traditionalism, hedonism and religious values. Examining and analyzing the films made in these days, it can be said that the films of this decade have been in the direction of benevolence, traditionalism and religious values.

Childhood is fundamental in human life. And, children's TV shows are among the essential communication media that affect children. Therefore, the present study addresses the role of Children's TV shows on the intelligence of children in Tehran from the perspective of national media experts.
The method is descriptive-correlational and applied in terms of purpose. The statistical population includes all national media experts (750 people). According to Morgan's table, two hundred fifty people were selected based on a random sampling method. A researcher-made questionnaire (cultural and emotional intelligence) was used to collect data. The face validity of the questionnaire was confirmed based on experts' opinions. The reliability of the questionnaire was 0.90 based on Cronbach's alpha coefficient. Descriptive statistics (mean and standard deviation) and inferential statistics (chi-square) are used to analyze the data with SPSS.
The results show a significant relationship between children's TV shows and the cultural intelligence and emotional intelligence of children in Tehran. The results also showed that children's shows affected emotional intelligence and cultural intelligence (p<0.05).
It is, therefore, suggested to pay more attention to educational and cultural aspects of children's shows to improve their intelligence and social skills.

The purpose of this study is to compare the cultural discourse that governs the cinema of the decade before and after the Islamic Revolution of Iran. The research approach is qualitative and the main method is discourse analysis. The statistical population and sample content of his post-revolutionary films were the dialogues of 12 films through the values of power, success, hedonism, arousal, independence, cosmopolitanism, benevolence, traditionalism, conformity, security. Orientalism, legitimation of wealth, religious values, and national values have been studied with maxqda software. According to the results of this study, the intertextual similarities of the values of cultural discourse represented in the films of a decade before the revolution are benevolence, power, traditionalism, hedonism, and religious values. Intertextual similarities the values of cultural discourse represented in the films of a decade after the revolution are benevolence, power, and traditionalism. Discourse values Inter-discourse, benevolence, traditionalism and religious values are more prominent in the films of a decade before the revolution. The discourse values of inter-discourse, benevolence, traditionalism and conformity are more prominent in the films of a decade after the revolution.

Emerging technologies in the new millennium have influenced the evolution and change in human life. The Internet of Things is one of the most important global trends. It is clear that technologies, in addition to positive effects, also face challenges. Identifying challenges can help create effective solutions to deal with the negative effects. Therefore, in this study, the social and economic challenges of the Internet of Things have been studied and extracted. The research method is library method and documentary analysis. The selection of articles was done by purposeful sampling in Google Scholar and Infomedia databases and sites related to Danish ministries. The results show that social challenges with indicators of privacy and personal security concerns, the need for mechanisms for security, as well as information protection, the need for mechanisms for information and education and legislation, attention to ethical and human-centered aspects, concern Extensive government oversight is concerned with the misuse of data, attention to humanity and ethics when designing the Internet of Things, and consideration of the public interest in the government's strategy for advancing the Internet of Things. Economic challenges include the need for organizational change and concerns about the traditional administrative structure of companies and the non-acceptance of the Internet of Things.

As the mainstream media in the country, in order not to lag behind the competing media in the field of news and information, Sada-e Azadi news agency must use all the capacities of the day in the world, including virtual social networks. Therefore, it seems necessary to know how competing news media operate in this field. In this study, while comparing the Instagram of the Radio News Agency and the BBC Farsi, an attempt was made to identify the relationship between the interaction of users and the payment of news subjects on Instagram of these two news organizations. To achieve this important goal, the researcher purposefully identified the same news subjects in the period of 9 months from autumn 1998 to spring 1999 and selected a total of 180 posts and analyzed them using quantitative content analysis method. The most important findings of this study indicate that the Radio News Agency has ceded the field to its competitor in the number of daily posts, but there is no slight difference between them in the way of using news elements and the way of using them. In BBC Farsi, there is a significant relationship between the use of the combined news value of reputation / encounter, political news subjects and political videos and the level of user interaction in the likes and comments components. On the other hand, the news values ​​of encounter / inclusion and Reputation / attitude are significantly different from other components.

Social stability is a concept related to stable development that was entered into different countries' development plans since the 1960s which has received different opinions because of debates over its components and place among other stable development components. The purpose of this study is to understand the role of social media on the social stability of Tehran District 19, which is presented by a conceptual framework based on works such as Hosseini et al. (2015); Shafie and Shafia (2012); Nastaran et al. (2013). The Descriptive Survey data collection method alongside the Cochran equation leads to the random and systematic selection of 384 residents of the statistical society of Tehran District 19. The results show that using social media has a positive and meaningful effect on both the Objective indicators (Sense of belonging, social interaction, accountability, social participation, social safety, social trust, the objective aspect of life quality) and also the Subjective indicators (Subjective aspect of life quality, justice, life expectancy, education, poverty, and employment).

This study assesses the underlying hidden cyber networks on Social Health Disorders.

The approach of this qualitative study used the "historical attribution method"; its statistical population included all documents books, articles, domestic and foreign relating to hidden social networks. The thematic method was used to analyze the data of this study ( Wolcott method).

The unknown dark web network had many positive and negative effects that have been less addressed in the world and have remained almost unknown in the Iranian society. In this study the cultural, social, political and economic effects have been addressed.

Cyberspace technology should be used with a view to create opportunities. Given the growing trend of anonymous communications in virtual social networks in the dark web, the need for large-scale and targeted investment for extensive monitoring, minimizing threats and vulnerabilities is apparent.

To watch television by aging more than any other age segment and because of that the elderly has grown substantially in recent years in the country and challenges posed by this increase, television has a potential impact on successful and active person's lives by producing and presenting effective TV programs with suitable content and structure toward the elderly.This research analyses the role of television in supporting the elderly's lives in the Metropolitan of Tehran. The data collection gathered by surveying. The statistical population was the elderly from 22 Tehran regions. The statistical sample was 400 elderly in 22 Tehran regions selected by the sampling method of three-stage clustering. The data collection tool was a researcher-made questionnaire. The validity of the questionnaire was content and formal validity and its reliability were calculated by Cronbach's Alpha 0.8964. The findings showed that 84 percent of the Tehran elderly watched television programs. According to the data from the survey, the majority of them watched TV programs for "entertainment and pastime", and then for "information and news", and the minority did for "education". Tehran elderly viewers were interested in "news", "serial", "movie", "documentary", "lecture" and "music" respectively. Overall women spent more time watching TV "serial" and "movie" than men and men interested more in viewing "news", "documentary" and "music" than women.

Understanding the role, nature, position and potentials of the media, conscious and correct use of the media, in order to properly deal with the crisis,is of essential importance. Therefore, the present study is dedicated to analyzing the content of news related to the flood crisis, with the aim of analyzing the role of social networks (Telegram) in the management of this crisis. The study population is all news broadcast in Telegram channels and groups, including Golestan Crisis Management Channel, News Room Channel, Official Online News Channel, News Coverage Group, News Events Group and Crisis News about the Spring 2019 flood, published from March 21to April 3 2019.Therefore, the method in this research is content analysis, analysis unit and sampling method. Findings show that a total of 26 basic subjects and 9 organizing subjects were extracted from the three subjects before the crisis, during the crisis and after the crisis. In the pre-crisis stage, the three roles of awareness and warning, surveillance, and safe training; during the crisis phase, three roles of informing, accompanying, information gatekeeping and in the post-crisis phase, the three roles of analytics, accountability and calming of social networks (Telegram messengers), were identified. In the analysis of flood-related news, social networks with an interactive approach, used qualitative approach to analyze the published news. The media strategy used in the face of crisis on social media is a passive strategy. Information gatekeeping is less used in social networks and this affects their accuracy and authenticity of their published news. The volume and comprehensiveness of news on social networks is based on a Mirror Model.

Internet of things (IOT) technology is being quickly expanded, advanced, and implemented in developed countries. In this situation, Denmark is considered an instance of successful implementation and application of IOT in terms of the connected equipment. The present study investigates the issue of IOT and sustainable development focusing on its environmental effects in Denmark. The research has been done by analytical citation referring to the papers and reports published in Denmark. Study of the resources shows that IOT has realized the goals of sustainable development in the area of environment. Several components including waste management, reduction of pollution and wastes, supplying renewable energies, reduction of carbon production and greenhouse gas emission, energy efficiency, saving energy, and reduction of pollutants have been extracted from the reviewed literature. The results suggest that regarding the use of fuel consumption planning and traffic information, IOT can decrease fossil fuel consumption and pollutants in transportation area. In general, achieving the mentioned goals makes it possible to create environmentally-friendly cities that are favourable places for living.

According to Thomas and Zananiki, attitudes are separate mental processes that determine the actual and potential responses of each person in the social world. This study seeks to analyze the effects of cyberspace on the economic behaviors of Tehran women in the post-sanctions period, using the theories of cyberspace and economic behavior. The type of this research is applied and the main method is survey. The statistical population consists of women over 20 years old in Tehran and were selected and studied by cluster sampling method. The data collection tool was a questionnaire. The reliability of the data collection tool was done with Cronbach's alpha coefficient and content validity (expert validity) was done through CVR index or Lauche coefficient. The results show that economic behavior, which is a dependent variable and has the dimensions of economic orientation, economic action and economic cognition, has been moderately downward. The relationship between cyberspace usage and economic behavior, economic action, economic orientation has been significant and the hypothesis is confirmed, but the relationship between cyberspace usage and economic knowledge is not significant and the hypothesis is not confirmed. The number of visits to blogs, forums and wikis have a direct impact on economic behavior. The number of visits to blogs, microblogs and forums have a direct impact on economic performance.

The future of all countries relies on the correct use of these networks. Nowadays, the influence of internet and social networks on all layers of the society is evidence and thereby the main purpose of this research is to study the use of these networks by women who are the half of the population of our country. The role of women in culture development of the society and upbringing of generation is obvious. Therefore, this study discusses about the destruction and construction roles of these networks on women. In this study, the data collection is based on semi-structured interviews and snowball sampling. In addition, the data analysis relies on grounded theory. The results highlights the influence of social networks on all the aspects of a family, which cannot be reduced by filtering. However, this influence can be exploited as an opportunity instead of a threat by produce useful contents that can improve the scientific, cultural and religious knowledge level of women who are the main educators of our generations. In addition, this study shows that, despite the negative vision of most researchers to the social networks effects, in most cases, both married and divorced women believe that the positive and constructive dimensions of these networks are more important than their negative effects. Finally, the idea of filtering or limiting the cyberspace does not help to eliminate the potential disadvantage of this world, in contrary, it only erases the question rather than solve it.

The present study in terms of goals, is applicable, and in terms of nature and type of study is among qualitative research and a interpretative study that by using the phenomenological research strategy of “Van Mennen”, we seek to explain the essence of experience of the phenomenon ofstudents' Political Culture in Social Networks. The research study field included students from  Tehran Science and Research Branch, and sample selection continued until theoretical saturation of data and reached 21 people. After analyzing the data, the main themes and several sub-themes were obtained, which in total showed that the role of intellectuals as knowledgeable people in society, whether in civil institutions and social organizations , and in the state of belonging to parties and political parties, has been publicly affecting the political culture of society in some form and promoting political culture of societyand enhances the social and political consciousness of students. Ultimately, national thinking and emotion will be formed.

The present study in terms of goals, is applicable, in terms of nature and type of study among qualitative research and among interpretative using the phenomenological research strategy of “Van Mennen”, we seek to explain the essence of experience through the phenomenon of social and cultural activities of intellectuals in virtual social networks and the deep understanding of this phenomenon on students ' political culture. The research study field included students from the Tehran Science and Research Branch. The data of this research were collected through purposeful sampling and in-depth interview with 21 people and analyzed using Van Mennan's phenomenological analysis method. After analyzing the data, the main themes and several sub-themes were obtained, which in total showed that the role of intellectuals as knowledgeable people in society , whether in civil institutions and social organizations , and in the state of belonging to parties and political parties , has been publicly affecting the political culture of society in a form of forms and in the social and social sense of students , students are finally involved in the formation of a national emotional and emotional state .

In this study, in order to Study The Role of IRIB organization in developing Creative City in Ghiyamdasht, some different intellectuals’ opinions have been brought up and investigated. And also some different opinions among Citizens in Ghiyamdasht were gathered and analyzed and then the presented opinions by them have been used. The method conducted in this study is field research and library literature one. In terms of the way of conducting, it will be correlational research and in terms of the research purpose, it will be among applied researches According to a sample formula should be 384. Therefore, 400 questionnaires were distributed among members of the target population. In Next Phase, the researcher has analyzed and interpreted the data gathered. Both descriptive and inferential statistics have been used to analyze the data of this study. Description of data has been presented in table representing different indices such as absolute and relative frequency, mean, standard deviation and variance in background and main variables. Correlational tests, multiple regression and F-test were used to get into the proper conclusion and test hypotheses. The results showed that The Role of IRIB organization effected in developing Creative City in Ghiyamdasht