جستجوی مقالات مرتبط با کلیدواژه "مخاطب" در نشریات گروه "علوم تربیتی"

Audience lifestyle plays an important role in attracting and retaining news media audiences. Lifestyle refers to systematic activities that arise from one's taste. The purpose of this study is to identify the news tastes of Iranian audiences. To this end, 15 professors and media experts were interviewed. Analytical qualitative content analysis of the data showed that the news tastes of Iranian audiences consisted in two components: "habitual" and "instrumental". Given the ordering of news tastes in terms of their importance, audiences ranked "celebrity news", "privacy news", "sports news", " "Local News", "Political News", "Scandal News", "Health News", "Livelihood News", "Accident News" and "Science and Technology News". Due to the importance of news trends, most Iranian audiences have a news trend of "habit", and an "instrumental" view of the news is less common.

In today's world, the persuasive communications form an important part of communications and different theories have been established about and different methods have been propounded and applied to persuade addressees. The birth of these methods has mostly occurred in the secular West. Therefore, in
the orizing and applying these methods, it has not been paid a
careful attention to the ethical principles and religious virtues. Divine religions are of the most successful samples and examples in using persuasive methods to invite and spread their principles and teachings. With considering the religious societies, specifically Islamic countries and the religious- centered media require the religious type to apply and use the persuasive methods and theories. It is necessary for researchers and scholars in this area to consult the religious texts and sources to explore and study them. NahjulBalagha as the most precious writing for propagating and the second most important book after the holy Quran has a special position for this case. This research has attempted with analytic- descriptive method to study and explore the verbal and non-verbal methods for persuading addressees in NahjulBalagha. It is revealed that for persuading addressees, Imam Ali (p.b.u.h) has ingeniously used both the verbal persuasive channel of cases hikmat (wisdom), the best dialectic, experience, adducing the authentic sources, preaching, occult assertions and also non-verbal channel of cases body language, the practical manner, voice language and miracle.

The Infallibles (Masūmūn) as clarifying the revelation of the noble Quran are responsible to acquaint the followers of the glorious Islam with necessities and prohibitions of life (living). Man as a social being is inevitable to create relationship with their fellow creatures and for this regard if he wants to have an effective relationship with their fellow creatures he must apply some effective factors and avoiding from some parts of hindrances. This note with aim to extract and sort some of obstacles and hindrances of effective relationship in speeches and behaviors of Imam Reza (peace be upon Him) has been codified. These hindrances can be seen not only in his moral (ethic) traditions (ahadith) but also in different chapters of his traditions (aha). Variousness of these tree periods in his Imamate (imāmah)) and specific look to his traditions (ahadith) from the viewpoint of relationship can be a pattern for behavioral method of the managers and also all interested people to the family of Ahl al-Bayt (the people of the House of the prophet Muhammad). The hindrances are sorted in two general inward and outward groups. This paper is arranged in library method. Schematically the hindrances are: evil, the inciting nafs (an-nafs al-ammārah), contempt, jealousy, lies, miserliness (niggardliness, being pride, false accusation, hostility, aggression, fear and obscenity. Excessive joking, argument, insulting, anger, quarreling, limiting relationship, negligence (inattention) to the feelings of his partner, differences in facing (relationship), companion with wicked persons, inappropriate non-verbal messages, excessive admiration (adulation) of addressee and excessive advices are of other hindrances of relationship which we have found in traditions (ahadith) of Imam Reza (peace be upon Him).

Infallibles (Masūmān) as interpreting the words of the revelation employ methods in their speech and conducts to transmit the concept of the religious training. with the examination of their traditions, these methods can be obtained and grouped in the different situations of the transmitting messages. The purpose of codifying this writing is to take and group some of these methods of transmit ion of training concepts according to the words and conducts of Imam Reza (p.b.u.h) with respect to this point that these methods have been mentioned in the different chapters of the imam's traditions. This point should be emphasized that the period of his Imamah (shii doctrine) specially three different periods and consequently different listeners can be a pattern for the manner of contemporary managers. This note aims to point out the methods such as supplications (duaa), using poet media and arguing method and also questions and answerswithlisteners. There are points in his manner which help this effective transmission like recommendations for prevention from excess and a few in people manner, recommendations for determining the relations to Shiites,patience in the relations in order to complete this process, imam's attention to the level of the listener's perception and clarifying gradual data to them.

The fact that e-books industry in terms of production and content as the traditional book in the popular trend has been noticeable, But in this area we are dealing with a new audience which their taste is along with a growing technology; So modern technologies of information and communication in book publishing indusry has long been known as the best vehicle information may be involved. Therefore, this study aims to examine the factors in the cover design of electronic books from the perspective of the audience, and publishers of books by use of two the library and descriptive. Study population were 114 publishers and 104 university students from different sections of the audience, who were randomly selected and were surveyed by questionnaire. After analyzing the results of research and surveys, the results indicate that readers and publishers believe that connection of cover design with the content is the most important effective factor on design of book cover; but in general, there is significant difference between the audience and the publishers comments in the case of effective factors in cover design of e-books. Thus, it is worthy that publishers choose a purpose consistent with audience who is book ultimate consumer that lead to more success their works. Finally, according to the results of this study is recommended that in order to more utility of e-books cover, content and title is considered along with visual elements, especially the colors and graphics.