جستجوی مقالات مرتبط با کلیدواژه « reading » در نشریات گروه « کتابداری و مدیریت اطلاعات »

This research deals with the impact of Using Digital dramatic art in linking children to reading and reading. the research is an applied and semi - experimental approach. the population of the study includes preschool children as well as the rest of public libraries in kashan and the sampling has been done purposefully using a multi - stage cluster. the sample size was calculated according to the size of the children in the amir kabir public library. three groups were tested by pre - test, post - test and post - test. to analyze and prepare results, multivariate analysis of covariance (mancova) and repeated measure anova were used. in all three groups (dramatic storytelling, screening and film screenings), motivation and interest in the study were tested in the pre - test and one month later. the results of mancova and repeated measure analysis of variance (mancova) showed that effectiveness in storytelling was more than effectiveness in reading and seeing films. the mean difference of motivation for children between 7 and 10 years shows a dramatic increase in motivation through Qissa Khwani and film screenings; the results showed that children between 7 and 10 years have a tendency to study drama and show that all three methods of storytelling, reading and film screenings would be an effective way to increase the motivation and interest of children between 7 and 11, although storytelling method has more effect. A total of all three children interested children in the library, so children who attend dramatic storytelling digital sessions, books and film screenings are more interested in the library and study.

A thorough understanding of the drivers and inhabitants to the study can provide the basis for effective planning to improve the study. The aim of this study was to investigate the driving and inhibitory factors affecting the tendency of Iranian knowledge and information science PhD students towards study.

This research was conducted with a qualitative approach and using content analysis method. The data collection tool was an in-depth semi-structured interview. The interviews were conducted through face-to-face visits, telephone calls, e-mails, sending and receiving audio files and conversations on social media. PhD students in knowledge and information science at state universities, Payame-Nour Universities, and Islamic Azad Universities form the research community, and 33 people were selected as the research sample using targeted sampling.

The results show that four factors of "professor", "compulsion", "personal promotion" and "interest" were the driving factors among doctoral students and seven factors were "professor", "family". "Access problems", "ambiguous future", "problems and weaknesses of the educational system", "growth of the spirit of need to study" and "non-participation in teaching" have been identified as deterrents factors.

The drivers and inhabitants of the study are very intertwined and interrelated. Some of these factors affect others and are in some way the cause and effect of each other. To strengthen effective factors and reduce barriers to study, it requires more effort from professors and programmers at the macro level, libraries and librarians, politicians, and more effort and planning from doctoral students themselves. It is necessary for the education system and the education system in universities to get out of the monolithic system and to be the speaker of unity. In this way, students are less likely to study and research until there are fundamental changes in teaching methods and curriculum content in the education system. For the first time, this study examines the most important factors and barriers to the advancement of PhD students in information science, and the results provide qualitative factors for the context of the research community. And it can be used in planning and policy making for the doctoral program of the field. Since no research has been done in this field so far, the present study can be considered as a new research in this field.

This study Accomplished to evaluate the adequacy of psychometric properties and validate the Isaacson Reading Attitude Questionnaire. Isaacson et al. (2016) designed The Attitude Towards Academic Reading Questionnaire.

To validate this tool, apparent and content validity indices were measured. Also, confirmatory factor analysis was utilized to evaluate the validity of the structure. Multi-value question-answer models were used to analyze the questionnaire items and to assess the reliability of Cronbach's alpha index were used.
Fundings: In the development of this tool, using a structure with three factors has been, which are: academic reading behaviors, self-efficacy in academic reading, and evaluation for academic reading. The appearance validity of the questionnaire items was confirmed, and the content validity test showed a logical relationship between items and factors. Confirmatory factor analysis for these three factors showed that this model creates proper structural factors to measure the attitude to academic reading and exists a good fit between this proposed model and experimental data. The items of this questionnaire, while having a good fit with the multi-valued answer question models, have the appropriate clean power at different levels of people's attitudes. Examination of the reliability coefficient in this questionnaire showed that both the factors individually and the questionnaire, in general, are at a desirable level of stability and reliability.

There is no suitable tool in the Persian language that can assess the attitude towards academic reading well. Therefore, can be seen the vacancy of appropriate tools in this area. This tool can be used in educational research to assess the causes of academic achievement or decline of students, as well as to study their study and learning styles. The most common use of this tool in tests is to measure reading ability at the beginning of reading improvement courses in schools and universities or other reading education intervention programs.

The purpose of this paper is to determine the quality of the reading related elements' representation in fictions published in Iran between 2011 and 2016.

Descriptive content analysis carried out for thirty-four of the highest print run titles, both original or translated into Persian. These books have selected among Persian and translated fictions to encoding reading elements such as: reading, studying, book, bookcase, library, librarian etc. To get the quality of the reading-related elements presented in works, some questions were answered while reading the fictions:1) What reading elements are in the story?2) Which books had deep references to reading elements? And does the mentioned element play an effective role in shaping the story? 3) Do characters such as librarians, booksellers, etc. have a positive or negative aspect? Reliability approved by two literature professor and faculty members of Knowledge and Information science. To achieve stability the agreement between coders were calculated.

Among the 18 Persian books only in 12 we can see the reading elements and in the other 6, there are no references to those elements. Quantitatively, 791 codes were identified in 35 fictions. The most frequent code in both groups of works is the concept ‘book (object)’. The lowest frequency in the Persian fictions is ‘bookseller’ and in the group of translated works is ‘library (object)’. The diversity of the main characters of the fictions in the translated titles is significant but limited in Persian fictions. The character of the librarian or the person associated with reading element in Persian works is neutral and has a positive characteristic in the translated works. The influence of reading-related elements on translated works is greater than on Persian fictions. Although the presence of the elements related to reading and studying in both groups of works is weak but, the authors of the translated stories have tried more to use these elements in their works.

While the focus of previous studies is on quantitative side, this study tries to determine the quality of the reading related elements. The presence of the reading elements in both groups of works is not acceptable. According to the current state of representation of reading-related concepts in the reviewed works, it is not expected from the highest print run titles to encourage reading, especially in the group of Persian works. Publishers are advised to publish works that contains reading-related concepts and indirectly improve the reading habits.

To examine the study status of public library members in the digital age.

The research is applied and conducted by survey method using a questionnaire. The statistical population of the study included all members of public libraries of Tabriz who has a valid membership, the total number of which was about 24 thousand people, of which 379 people were selected by simple random sampling.

Most members of Tabriz public libraries (94.9%) are members of social networks in cyberspace. Also, in addition to virtual training, they use social networks for an average of about 3 hours a day. Their first priority in terms of leisure time was attending virtual networks (48.55%), and then reading books (24.8%). The lowest rate was allocated to sleep (1.85%). On average, most people study less than an hour a day. Families and educators were the main motivators for reading with a score of 3.81, and media and social networks on cyber-media were the main barriers to reading with a score of 3.67. The highest score among the social networks used belonged to WhatsApp application with an average score (0.95) and the lowest score belonged to Skype, Twitter and iGap with an average score (0.01).

The presence of virtual media and social networks in the digital age has led to changes in people's behavior and habits in their lifestyle. The family is the main motivator for reading and virtual parallel media with books are the biggest threat to studying and reading books.

Infographics are considered a powerful communication and information medium in human-information interaction as well as in successful transmission of messages. The aim of the present study is to arrive at a model or framework based on the content of infographics published about reading, to discover and identify their content and also to introduce the capabilities and attractiveness of infographics as an interactive medium. It seeks to examine for whom and for what purpose these media are published, what their content is and what effects the reading infographics have on the target audience.

The present study is a qualitative one in which the qualitative content analysis method was used. The study population consists of 30 reading infographics published on the Pinterest website. All infographics were transferred to MAXQDA2020 software and then the content coding of each infographic began. These codes were then analyzed and modeled. Using the visualization package of the above-mentioned software and drawing the word cloud, various theoretical models of the generated codes as well as hierarchical ones were built to form the table of components and categories. Finally, the target audience, content and role of the infographics in promoting reading were identified.

Various models and frameworks can be built based on the research findings. The first model is the target audience model, in the sense that the audience of these media were primarily parents. Since the aim of these infographics is to promote reading among children, they have targeted parents as their audience. The second model can be drawn according to the content of the infographics. The content of these infographics is very diverse and a variety of models can be built according to it. Reading benefits, reasons to read, boyschr('39') reading habits, reading strategies for the children, fast reading strategies, reading levels, reading in the new age, the strategy of reading aloud books to encourage a child to read, ways to encourage reading, benefits of reading for the pleasure, promoting and encouraging reading among children and adolescents, reading benefits for the brain, and the importance of and reasons for reading and reading aloud books were among the most important topics addressed by these infographics. The third model is built on the role and influence of the infographics. The role of these media can be categorized as: informative, directive, notifying, promoting and propagandistic.

The findings indicated that the infographics published in the field of reading are replete with rich and useful information providing guidance to parents in encouraging children to read. Furthermore, the present study was the first to examine the content of infographics as emerging and influential media in Iran and abroad. It focused on the subject of infographics from the perspective of the communication sciences (Harold Lasswellchr('39')s model). Using the present research approach, one is able to carry out various studies in different fields as well as to analyze infographics with other topics by using the content analysis method and other communication models.

The aim of the research was investigating the impact of cultural, educational and social factors on attitudes of Tabriz Talent Students Schools towards reading and studying.

The population of the research was Tabriz Girly Talent students. The method of the research was qualitative and the sampling was done as purposeful, Convenience, and snowball. 14 students selected as sample and data gathered by semi-structured interview and analyzed and interpreted by Grounded Theory method.

Findings of the research showed that lived experience of students in their childhood such as accompanying of parents in reading the child’s favorite books, cause to raising in information problem solving and positive attitude towards reading and studying in older ages. Investigating educational factors showed that usually studying and book reading in talent student's schools is mainly based on text, educational help or Olympiad books. Other research findings also showed that in these schools the library is often overlooked and most students say they do not refer to the librarian for advice. Finally, findings of the search from social factors showed that most Students gain insight into book reading and studying during school and through friends or teachers.

Reading is one of the challenging problems in contemporary Iran. After the Persian Constitutional Revolution (1905-1911), reading becomes one of the factors that Iranians considered it necessary for modernization and development. For this reason, most people, even who were literate, had no desire to read. This situation was unpleasant for intellectuals, publishers and cultural activists, and therefore they published essays and articles about this issue. These publications grew significantly during the 1960-1970s. As we can see in these documents, the main idea was that Iran society has encountered by a "Reading Crisis".  This study aims to describe this idea under the Reading Crisis discourse. Moreover, it seeks to show how the articulation of this discourse was affected by discursive practices and social practices.

The methodology used in the present research is the Faircloughchr('39')s critical discourse analysis (CDA). Based on this method, First, the articles about reading which were published from 1905 to 1978 were searched and categorized into discourses and then those documents were chosen that were tagged as “reading crisis discourse” (45 texts). These documents were then coded during the next two stages: first, each fragment of the texts was tagged by one or more elements of Faircloughchr('39')s CDA model (433 fragments); then, similar text fragments were categorized and tagged. The coding process continued until sufficient data to describe all the selected discoursive components were collected, and the present researchers were able to find a logical relationship between the data.

The findings indicate that publishers are the main speakers of this discourse. As for-profit institutions, they seek more profit, but in order to gain legitimacy, they use cultural language and try to show Iranian society has a big problem and people do not read enough. They call this a crisis and claim that government must intervene and facilitate buying books by subsidies. They say that government must pay subsidies to publishers as a way to reduce book price. On the other hand, government seek a way to eliminate the voice of the protesters or voices that did not match the main discourse and central power and thus to censor books. As a result, government grants privileges to publishers, provided that they publish good books. During the time, most publishers became the collaborators of government in censorship in order to safeguard their interests. In this discourse, the reader is for the most part represented as the buyer, and reading is roughly equivalent to buying. Book, as the main media of discourse, is divided into two groups: bad books and good books: good books are ones supporting the governmentchr('39')s idea of development and modernization. Censorship mechanism is the gatekeeper of bad books; and public libraries, “Institute for the Intellectual Development of Children and Young Adults” and “Childrenchr('39')s Book Council” are promoters of good books.

The book crisis discourse in Iran is still alive and powerful. By knowing the origins and mechanism of this discourse, reading promoters and other social actors avoid mistakes that may damage their valuable efforts.

This paper tries to explain the reading as a social practice. Therefore, while dealing with the concept of sociology of reading, pays to read as a social practice.

The method is analytical review.

The research findings have shown that the demographic and sociological factors influence the amount and type of reading practice. The theory of social action and public readings has been used to respond to how people read..

researcher in reading Studies used mainly three psychological, sociological and education paradigms. Two psychological and educational paradigms are dominant in reading studies and research related to lower cognitive aspect of society has been read. Less sociological aspect has been read and less sociological aspect has been addressed. Explanation Sociological act of reading not only affect the relationship between social and background factors that reading makes clear, It makes for a more comprehensive analysis of reading as a form of social interaction. Review the reading in the context of sociological theories in understanding; planning and the promotion of reading culture will be very effective.

Exploring reading related elements in fictions published in Iran between 2011 and 2016.

Descriptive content analysis carried out for thirty-four of the highest print run titles, both original or translated into Persian. Reading related included reading elements included words such as reading, book, bookcase, library, librarian, bookshop, and bookseller. Data is gathered using a checklist.

791 codes were identified 234 of which belonged to the Persian and the rest (557 codes) the translated titles. The words "book" and "bookseller" found to have the highest and the lowest frequency in Persian fictions accordingly. The word "bookcase" had the lowest frequency among the translated fictions.

The presence of the reading elements in both groups of works is not acceptable. Overall, the translated titles contained more reading related elements.

The purpose of the present study is to analyze the content of a thinking and lifestyle textbook in reading and reading categories. The present study is applied in terms of purpose and qualitative in terms of research approach. The statistical population of the research is 7th grade Thinking and Lifestyle textbook in 1397. Content analysis was used to reach the content of book messages related to reading. The book was thoroughly analyzed and the concepts related to reading were extracted and categorized. These concepts were then categorized and subdivided into levels of abstraction. The results showed that the book performs well in terms of studying and guiding the student in the proper way of studying. But most of all, the present book's lack of attention to explicit and transparent expression is the advantage of reading and its role in having the right thinking. The book also has activities that constantly encourage the student to think, but in no part of the book does the student answer the questions, and only one part of the research project in the research project Information collection refers to visiting the library

Due to the importance of reading for individuals and society and the low per capita reading in some countries like Iran, some researchers, thinkers, and authorities on reading, including those of public libraries are attempting to attract people towards reading through providing approaches, programs, and fitting and establishment of infrastructures and suitable advertisement. There is no doubt about reading and its advantages and benefits for individuals and society, but the effects and results of reading in people’s life is important, eventually. This study aimed at studying the achievements and practical effects of reading among the members of Kermanshah’s public libraries.

This research has been done in a qualitative methodological approach named content analysis. Data has been gathered with a deep interview technique. Participants were 31 members of Kermanshah’s public libraries in autumn 2016. Sampling was done in a purposeful way and continued up to saturation of information. Data analysis was done at the same time with data gathering along with content analysis approach.

Data analysis led to extraction of 14 main subjects, 27 sub-subjects, and 21 subsidiary subjects. 14 main subjects including scientific progress, development of mind, updating, useful recreation, reaching to calm and vitality, self-development and character creation, achieving power and social rehab, earning experience, problem solving, improving the quality of life, earning credibility, creativity and mental participation. Each one of these main subjects has sub-subjects and subsidiary ones.

Results showed that people will get achievements through reading that causes them to reach success and positive objective and subjective changes, tangibly or intangibly. Although these changes are individual, but are indirectly effective in progress and improvement of society. So, emphasizing on/and recognition of these achievements could be a way to reaching the reading community.

The present research aims to compare the effect of storytelling, book reading and showing films on the motivation for and interest in reading in the 7- to 10-year-old children who referred to public libraries of the city of Kermanshah. This is a semi-experimental research on tree groups, i.e. pretest, posttest and follow-up. The statistial population of the study included all 7- to 10-year-old children from whom 30 individuals were selected using a purposeful and homogeneous sampling method, and then were organized into in three groups. The research data were collected by using two researcher-made questionnaires (i.e. Level of Motivation for and Interest in Reading Questionnaire, and Parents Questionnaire) designed with the cooperation of a number of KIS and pscychology professors. The questionnaires' validity were confirmed by 4 professors in the fields of educational sciences and KIS and their reliability scores calculated using the Cronbach's alpha method were found to be 0.746 and 0.823, respectively. Multivariate analysis of covariance (MANCOVA) and repeated measurement variance analysis were used data to analyze the data. The findings showed that in all three groups (storytelling, book reading, and showing films), the amount of motivation for and interest in reading was increased immediately after training and one month after training, but the storytelling method had more effect on the rate of children's motivation for and interest in reading compared to the other methods.  The value of this research lies in its showing the importance of storytelling for making children interested in reading, such that the results indicated that all three methods of storytelling, reading and showing films can be effective methods to increase the motivation and interest of children, though storytelling is more effective. In general, all three methods make the child interested in the library. For this reason, those children who attend the sessions of storytelling, reading and film shows would become more interested in library and reading.

To compare the influence of augmented reality storybook and traditional storybook on children’s reading comprehension. Retelling and comprehension tests were employed to assess comprehension. Quantitative approach, quasi-experimental with post-test only design. 34 children aged 7 to 9 were randomly assigned to either experimental or control group and read the print storybook with and without a tablet. Data were gathered by interviewing with participants. Children retold the story and answered comprehension questions. Mann-Whitney test was used. There was a significant difference between the control and the experimental groups in terms of overall reading comprehension. Children who experienced augmented storybook were better in retelling and answering comprehension questions. There were no significant difference between the groups in retelling theme and setting. Experimental group scored higher in answering implicit questions. Presentation of related multimedia with the print storybook will result in better interaction between the reader and the text and helps in making meaning, and eventually improves the reading comprehension.

Studying as a social skill is the bed of advancement and development of each nation, and it can be said that there is a close relationship between the study and development of individuals in societies. The growth of the culture of studying and reading can directly and indirectly play an effective role in reducing the impact of social pests, such as addiction, etc. (Mardandoost, Torkian Tabar, Hasoomi, 2016). The need for children and adolescents to be interested in studying is not overlooked. The habit of reading and familiarity with resources that can help us meet our information needs is a great benefit and this habit is better to sprout from childhood (Mardandoost, Torkian Tabar, Hasoomi, 2016). The choice of teens for this study is important because they are in the early years of experiencing reading and this useful habit (reading), which should have been institutionalized since many years ago, is the basis for knowledge gaining and lifelong learning in them. The purpose of this study was to investigate and identify the inciting and preventing factors of habitual reading among high school students in Ahvaz. The present study was conducted in a survey, or field study, and descriptive method. The statistical population of this study consists of 380 of 40814 high school students of public schools in Ahwaz, which is calculated using the Cochran formula. Sampling in this research was carried out in a classified random manner. The data gathering tool in this research is a researcher-made questionnaire designed according to the factors related to the study (such as family, library, school, librarian, etc.), as well as the persuasive and dissuasive components. To assess the validity of the questionnaire, content validity was used. In order to determine the reliability of the data gathering tool, the final questionnaire was distributed in a group of 30 people. In the analysis phase, the reliability of the questionnaire was measured by calculating the Cronbach's alpha coefficient. The reliability coefficient for measuring the study status was 0.75, for dissuasive factors was 0.943 and for the persuasive factors was 0.894. for descriptive statistics, indicators such as mean, frequency, standard deviation and percentages are used, and for inferential statistics, exploratory factor analysis, independent t-test, Spearman correlation coefficient have been used. Data were analyzed by SPSS software version 22. Based on the results, 62.8% of the respondents were girls and 37.2% of them were boys. The findings of the study showed that the average student's study period was about 3 hours a day and girls were significantly more likely than boys to study. The average non-syllabic study of students was estimated at 55 minutes per day. There was no significant difference between the mean study amount of girls and boys. According to the findings, the most common way to get information between students are radio and television, and the Internet. Also, findings indicate that there is a correlation of 0.037 between parental education and non-syllabus study in students. According to the findings, 75.1% of students during the day, in addition to textbooks, also study non-syllabus material; the average non-syllabus study time in students is about 55 minutes per day, and based on The test there is no significant difference between the non-syllabus study time of male and female students. Findings showed that students believe educational factors such as holding educational courses to familiarize them with reading, and then motivational, cultural and economic factors are the most important factors in getting them interested in reading. On the other hand, cultural, educational and economic factors are the most important factors preventing them from studying. Disscusion: Based on the findings, student believe that among the persuasive factors, educational factors, economic factors and motivational factors, have the most impact in encouraging students to study. These findings indicate that if adolescents are adequately trained in studying and familiarizing themselves with appropriate resources, and by institutionalizing appropriate culture from the behavior of their families and those around them since childhood, their interest in The study will be further. Among the deterrent factors, cultural, educational and economic factors were also the most frequent among the responses. At the end, suggestions are made to improve the level of study. As the findings show, from student's point of view the motivational factors have not been among the inhibitors, which means that in case of proper designing, adequate education and creation of facilities for book purchases, there is sufficient motivation for studying in teens and students. Therefore, according to the results, it is believed that the most effective ways to increase the adolescents' study rate and their interest in this culture are at first, development of related educational programs and then the attempt to guide the intellectual orientation and culture of Families towards reading and, later on, create easy access reading materials.

The purpose of study was to identify the role of teachers in improving the reading of primary school students in Mazandaran province. Data gathering to identify the influential components of student book-keeping using and documentary study, the method used in this research is a survey. A researcher-made questionnaire was used to collect data. The statistical method used in this research is a single-sample t-test. The sample size was 374.the teachers in the elementary school of Mazandaran province, five main indicators (narrative and poetry, introductory sessions and review of the book, group reading, book fair and film show and animation) in improving book reading Students have a lot of influence. The teachers of the elementary school of Mazandaran province include "class storytelling", "introducing and criticizing the book in the classroom", "story writing and student participation in the exhibition," "freeing students to select the source for research and workgroups," " Using movies and animations "to improve student reading. The results showed that the use of two storytelling and poetry indices and a video and animation show for improving the reading of primary school students in Mazandaran province had a significant effect on three groups: reading group, book fair and conducting criticism sessions. The review of the book did not have much effect. it is recommended for primary school teachers to use these indicators in school and classroom environments.

INTRUDUCTION: The aim of this study is to investigate the extent to which the elements of the REBT are embedded in children's stories published by four Iranian distinguished publishers.
Data gathering for this survey study was carried out through the content analysis method. The population of this research consisted of all children's stories published by four Iranian distinguished publishers (i.e., Ofogh, Kanoon, Nazar and Paydayesh) during 2005-2014. The study sample which was selected by convenience sampling method covered 80 stories in which there were at least 3 elements of REBT, (i.e. A, B, C). Data gathering instruments were two checklists. One checklist was assigned to bibliographic information of children's stories and the other to the REBT elements identified in the sample stories through the content analysis.
FINDINGS: Analysis of the collected data shows that children's stories with REBT elements have the capability of managing cognitive changes. Three REBT elements (i.e., A, B, C) were identified in about 37% of the sample of the study. That is, in the end, the main characters of these stories experienced the healthy and constructive consequences or unhealthy and unconstructive consequences (Stage C). In these stories, the children themselves should pass the disputing stage (D) or people who work with them (i.e., psychologists, librarians, parents etc.) should help them for it. However, in about 62% of them, after second activated events (A2), the main characters could realize that their beliefs are irrational and then they change them.
It can be concluded that children's stories are suitable instrument for bibliotherapy programs based on REBT. The suggestions by this research can help those involved in the production of children's stories. Based on the findings of this research, it is expected that creators of children's stories and publishers produce more suitable stories through which children can identify their personality problems and experience cognitive development. It is also expected that those working with children (i.e., librarians, psychologists, parents, etc.) can base their bibliotherapy programs on the samples of this research and help children prevent or reduce psychological problems and change their irrational beliefs to rational ones.

the main aim of this study is explore the experiences of Sanandaj public librarians’ users about advantages and disadvantages of online social networking in reading area and effectiveness solutions.
This study employed qualitative method using in-depth interview. The research participants consisted of 24 users of Sanandaj public librarians in 2016. The study used a purposeful sampling technique to recruit participants, and recruiting continued until data saturation was achieved. The method of analyzing data was “thematic analysis”.
Findings: From the analysis of the data 38 sub-themes and three main themes were emerged. The main themes included advantages, disadvantages and effectiveness solutions. In the category of advantages, the main topics included information availability, awareness, attraction, information exchange, communication, formation of social reading communities, leisure, promoting reading culture , marketing, creating willingness and spontaneity in reading, increasing reading and counseling.. In the category of disadvantages, the main topics included content weakness, time wasting, changes in reading behavior, needs, harmful effects on the body, addiction, visual appeal and misleading reading, instability content, structural constraints, lack of enjoyment of reading, being virtual, encouraged to aimless in reading, lack of clear achievement, lack of organized information, changing tastes and preferences of studies, negative impact on the publishing industry and the difficulty of acceptance and compatibility with new media among the elderly. In the category of effectiveness, the main topics included culture building, knowledge creation, training, content optimization, network optimization, need analysis, creating need, orientation, planning and control and monitoring. Each category also contained sub-topics more.
Originality/value: This study provides insights on the advantages, disadvantages and effectiveness solutions for using social networks and to take advantage of social media to promote reading among people.