جستجوی مقالات مرتبط با کلیدواژه « فضای مجازی » در نشریات گروه « تربیت بدنی »

the aim of this study was to investigate the The role of cyberspace on athletes' behavioral and emotional responses: A case study brand in sports. This research In terms of purpose is Practical and In terms of how to it was done, it is a description of the type of correction. The statistical population of the present study was all professional athletes of Shiraz (26387 people). According to Cochran's formula, 379 people were identified as the research sample. Sampling method is cluster-random. The data collection tool in the present study was a questionnaire measuring the use of Khaledi and Saghaei cyberspace (2018) and a questionnaire of behavioral and emotional reactions of Zarei and Naseri Ashtrani (2018). In order to analyze the data of the present study, statistical method of structural equations was used using PLS software. The results of the present study showed that cyberspace has a significant effect on learning history, selective attention to the brand, as well as the motivation of athletes to brand. The research results also showed that cyberspace has a significant effect on enjoyment, motivation and mastery of the process of buying athletes towards the brand. Also, the amount of T in all relationships in the research model is more than 2.58, so at the level of 0.99, cyberspace affects the behavioral and emotional reactions of athletes to business letters in sports. The results of this study can be effective in understanding the psychological strategies that affect the behavior of athletes.

This research has been conducted with the aim of developing a model for the development of start-up sports businesses, emphasizing the role of cyberspace. This research had a qualitative approach and the grounded method of Strauss and Corbin theory was used. The method of data collection was in-depth interviews with 11 professors and owners of sports startups, after reaching the theoretical saturation limit. The validity of the instrument in this study was reviewed and confirmed by interviewees and then expert professors; Also, to calculate the reliability of the interviews, the intra-subject agreement method was used, which was obtained 74%, which shows the high reliability of the coding. To analyze the data, the coding method was used in three stages: open, axial and selective coding; The number of open codes was 216 and the central codes were 34. The results were categorized into 5 main dimensions: causal conditions, pivotal conditions, contextual conditions, intervening conditions, strategies and consequences. The output of the model for business development through cyberspace can be a good way for start-up business owners.

The present study was conducted with the aim of meta-analysis of studies on the role of media and cyberspace in the development of sports tourism. The research method was meta-analysis. The statistical population included all reported research on the role of media and cyberspace in the development of sports tourism. From the statistical population, 11 studies that met the criteria for entering the meta-analysis were selected as a research sample through the census method.A total of 103 research hypotheses were extracted from the sample research and classified into three categories of media, social and tourism factors and entered into the meta-analysis process. CMA2 and SPSS software were used to analyze the collected data separately.The results using the random effects model showed that the overall effect size of all the effective factors in sport tourism is r = 0.277 (p =0.000). Also, according to the results, the effect size of media factors was r = 0.243, the social factors r = 0.347 and tourism factors were r = 0.225. All effects were moderately evaluated according to Cohen.Television, internet and new media can be used to the maximum due to easy access and also to introduce the tourism potentials and sports attractions of an area.

The purpose of this study was to mediate the role of social networks in the relationship between online retail development with mental conflict and the intention of consumers to buy sports goods and equipment and providing a model. The present study was applied in terms of purpose and descriptive in nature. The statistical population included consumers of sports goods and equipment, the exact number of whom was unknown. Data through a researcher-made questionnaire developed by online retail development, Weiss social networks (1396), mental conflict. Hair. Bahek (2000) and Intention to Buy Diallo (2012) were collected, which had previously been validated by experts and their reliability by Cronbach's alpha calculation. The data analysis method was structural equation modeling of variance based method which was done with the help of SPSS software version 17 and PLS version 2. Findings showed that the mediating role of social networks in the relationship between the development of online retail of sports goods and equipment with mental involvement is statistically significant (P <0.01). However, the mediating role of social networks in the relationship between the development of online retail of sports goods and equipment with the intention to buy is not statistically significant (P <0.05). Since the mediating role of social networks in the relationship between online retail development and mental engagement was significant, these retailers are offered the opportunity to develop their retail by planning appropriate strategies in this Improve the context and strengthen the aspects that lead to development in order to increase the level of mental engagement of their customers.

The purpose of this study was to investigate the factors affecting the modeling of athletes in cyberspace. The present study is a descriptive analytical study that was conducted field experiment. The statistical community comprised all of the experts and academic staff who had expertise in the field of media issues and modeling. The data gathering tool in this study was a researcher-made questionnaire based on the three-dimensional model. Electricity method was used to rank the factors. All data analysis process was performed using Electre SoLver software. In this research, the number of 17 factors influencing the improvement of athlete modeling in cyberspace was identified. According to the results, it has been found that the establishment of a database on the country's moral and value athletes with dominance 15, the creation of some incentive policies to encourage athletes to model in virtual dominance and the holding of national conferences in the presence of moral and value athletes. The 13 most important factors affecting the modeling of athletes in cyberspace. So, it turned out that; Athletes' role models in cyberspace need to be specifically considered.

Rumors have always been around in all societies and reflect the society’s anxieties, beliefs and thoughts. With the advent of information and communications technology (ICT) and its popularity, the spread of words and also rumors has become easier than ever. The youth as an important part of user of these applications, are exposed to receiving and spreading them. The study is to explore the reasons behind passing or not passing rumors by youth on all Iranian and international messaging Apps. In another words, it aims to investigate why internet users instantly share and pass a message although they know it is not valid, trustworthy or well-grounded. The study is a qualitative research and the statistical population is based on all different kinds of mobile phone messaging application users. 22 young people were chosen as samples (subjects) for the semi-structured interview with snowball sampling method. Analyzing the research results revealed that they share rumors as a way to asset their existence and draw attention to themselves. They have an instrumental use of rumor to open the dialogue. Also, they pass or post a message to communicate and feel connected and valuable and helpful. These are the main reasons which encourage them to spread rumors on messaging apps on mobile phones. Therefore, the youth use IM to meet their needs in the social context. Increasing critical thinking and developing media literacy through workshops for young people and supporting NGO's projects can be an effective way to cease the spreading rumors.

The aim of this study was to investigate the role of SMS advertising and virtual advertising in attracting customers in sports centers of Mazandaran province. The research method was descriptive and correlational and conducted by the field study method. The statistical population was all people who referred to sports facilities in Mazandaran province. With regard to the unlimited number of communities and Morgan table, 384 people were selected randomly. The tools were researcher-made questionnaires on the Internet (11 items with 5 components) and SMS (14 items with 5 components) advertising. The descriptive and inferential statistics (Kolmogorov Smirnov and binomial test) were used at a significant level (P 0.05) for analyzing the data. The results showed that 5 components included the existence of comprehensive product information in SMS, the existence of valid contact information, the familiarity of the SMS sender, the apparent and textual form of the SMS, the price of the service and the quantitative factors encouraging the customer in SMS advertising , as well as 5 components include The factors associated with the product, the communication factors (the infrastructure of the propagation environment), human factors (Internet users), and the content agents of the Internet advertising affects the customer's attraction. According to the findings, it is suggested that managers of sports centers in Mazandaran province should use text ads and Internet ads to attract more customers. Also, it is suggested to managers by following the principles and factors influencing the design of advertising texts as well as internet advertising, attract as many customers as possible by creating Attractiveness in advertising.