جستجوی مقالات مرتبط با کلیدواژه « کسب وکار » در نشریات گروه « تربیت بدنی »

The purpose of this study was to design an interpretive structural model of social network challenges in order to develop online retail of sports goods and equipment. Current study In terms of purpose Applied And in terms of how data is collected it was a type of field research. Considering the main purpose, the research method was qualitative method (foundation data theory). The statistical population in this study includes experts in the field of sports management and marketing. Using targeted sampling method and theoretical saturation technique, key informants (including 13 experts in the field of sports management and marketing) to identify the model framework of social network challenges to develop online retail And sports equipment were selected and interviewed semi-structured (with focus groups) and the components and challenges of social networks were identified, then interpretive structural modeling was used as one of the consensus methods. The results showed that the factors of trust building, pricing, site and culture have high dependency and low influence. Management factors, Internet and sponsorship have high influence and low dependency. The Challenges of Social Networking for the Development of Online Retailing of Sporting Goods and Equipment Provide a deeper understanding and broader perspective for marketing researchers and pave the way for a greater presence of online retailers of sporting goods and equipment.

The present study was designed and conducted with the aim of phenomenological analysis of the factors affecting the success of the export of Iranian sports goods. The present study was one of the qualitative researches that was conducted in the field. The qualitative method used in the present study was phenomenological. Participants in the present study included individuals who were active in the field of sporting goods exports. Participants in this study were sampled using purposive sampling and homogeneous sampling selection approach and at the same time with maximum diversity. This issue was formed until the theoretical saturation was reached. Finally, 13 interviews were conducted in this regard. The data collection tool in the present study was a semi-structured interview. In order to analyze the data, thematic analysis was used. The results showed that there are 6 main themes and 32 sub-themes. According to the results of the present study, the factors affecting the success of the export of Iranian sports goods in 6 sectors, including human, economic, commercial, technical, legal and financial aspects were identified. In other words, paying attention to the identified factors can provide the basis for the success of the export of Iranian sports goods.

The purpose of the current research was to identify the value proposition factors of the customers of entertainment and sports complexes in Tehran.

The research method is qualitative (data-based theory). The statistical population of the present study included coaches, personnel and customers of entertainment and sports complexes in Tehran, as well as academic experts. The sampling method was purposeful and snowball technique. The research tool was an interview that was conducted with 59 people. The validity of the research tool (interview) was examined and confirmed by the interviewees and then the expert professors, and the intra-subject agreement method was used to measure the reliability, and according to this method, the reliability value was equal to 0.87.

In order to analyze the data, the data-based theory method was used. The findings of this research showed that the factors of the value offered to the customers of entertainment and sports complexes in Tehran were categorized in the form of 5 main categories. The categories include: functional value proposition, situational value proposition, emotional value proposition, social value proposition, cognitive value proposition. These 5 items include 25 concepts and 121 agents or open codes.

Based on the findings of this research, we conclude that for the development of entertainment and sports complexes in Tehran, it should be focused on the categories extracted from this research, which can be used to meet the needs of customers through the identification of proposed values. took basic steps.

This study aims to identify the appropriate methods for the financial block as one of the four main elements of Osterwalder's business model. The present study is based on qualitative studies and Brown and Clarke (2006) theme analysis method. The statistical population of the research encompassed owners and adept managers specializing in sport tourism, as well as employees of diverse sections of sport tourism businesses in Guilan province. Fifteen individuals were chosen applying purposive sampling with the help of snowball and non-random techniques, the sampling procedure continued until the theoretical saturation stage was reached. This research has been carried by content analysis method and making use of Max QDA software. Findings indicate that the components of the financial block for this type of business include ten main dimensions and 27 sub-dimensions in 2 themes (theme) including, revenue model and cost structure. The cost structure also includes the cost of infrastructure facilities, the cost of tours, the cost of human resources and the cost of training and the revenue model also includes health and sports tourism services, facility rent, athlete certification, membership fees, and the use of apps and financial needs. Financial modeling from qualitative data analysis helps sports tourism business owners to make decisions in calculating situations and thus comparing different scenarios.

Nowadays, fundamental changes have been observed in the tools and strategies used by certain sports individuals to communicate with customers through social media. The aim of this research was to present a paradigmatic model of social networks in creating sports businesses and providing a paradigmatic model. This research was fundamental in terms of purpose and exploratory in terms of data collection using grounded theory method. The data collection tool was semi-structured in-depth interviews. The statistical population included experts, professors, managers, business owners, entrepreneurs and consultants in the sports industry and purposeful sampling method with snowballing technique was used. The collected data were analyzed using open, axial and selective coding and the final pattern was extracted. The final model consisted of the sum of the necessary conditions (2 categories), contextual condition (3 categories), strategies (4 categories), interfering variables (2 categories), consequences (2 categories) and the axial coding (2 categories) of the impact of social networks on creating sports businesses. In order to assess the reliability and quality control of the present study, Cohen's Kappa method was used. The calculated Kappa coefficient was 0.776, which was at an acceptable level of agreement. In order to establish and launch businesses in the country's sports, providing appropriate infrastructure and conditions for social networks can be one of the effective ways to stimulate business situation in the country's sports.

The study is to achieve an interpretive structural design on electronic advertising in order to develop business in the corona pandemic. It was a field research in terms of applied purpose and in terms of data collection. Considering the main purpose, the research method was a mixture of qualitative (theme analysis method) and quantitative (modeling). The statistical population in both qualitative and quantitative sections, included experts and experts of online stores. Using purposive sampling method and theoretical saturation technique, key informants including 15 experts and experts of online stores selected to identify the framework of e-advertising model in the business of young entrepreneurs in Corona. Then Semi-structured interviews with focus groups were conducted to identify the components and factors of e-advertising in the emerging businesses of young entrepreneurs. Interpretive structural modeling was used as one of the consensus methods. For interview analysis, SPSS software was used to describe the demographic characteristics and MicMac software was used to design the model. Advertising features, advertising channels, brand recognition and credibility and value creation to the customer are in the dependent area and per capita use of the net in the autonomous region. So, electronic advertising can help to develop business in the corona pandemic.

Today, by changing the sources of value creation and focusing on intangible resources rather than physical resources, intellectual capital can be used as an indicator to assess the impact of marketing on the performance of businesses, including sports enterprises. Therefore, the purpose of this study was to investigate the moderating role of entrepreneurial marketing in the relationship between intellectual capital and performance of sports enterprises.

The statistical population of this study, which was conducted by a descriptive-survey method, consisted of active sports enterprises entrepreneurs in Big Khorasan Province (Razavi, Jonobi & Shomali). Due to the limited population, the statistical sample was considered as a whole (n=150). The data collection tool was a questionnaire consisting of 49 specialized questions on the five-point Likert scale with acceptable validity and reliability. Structural Equation Modeling approach and Partial Least Squares method were used to test the general model fitting of the research.

The results showed that not only entrepreneurial marketing has a moderating role on the relationship between intellectual capital and sport enterprises performance, but also moderates the impact of intellectual capital components (human capital, structural capital and relational capital) on sport enterprises performance.

As a result, one of the most important tasks for managers and entrepreneurs to succeed and improve the financial and non-financial performance of the sports enterprises is to shape and guide entrepreneurial behavior in marketing and management practices.

The present study was aimed at providing a feasibility model for the development of electronic sports with the approach of business and job creation. The research method is qualitative with exploratory nature and the data theory strategy of the foundation has been used in it. The statistical population of the study included elites and executive and academic specialists in the field of e-sports, business and employmentin Guilan province. Targeted and snowball sampling methods were used for sampling for semi-structured interviews. A total of 15 interviews were conducted and sampling continued until the study reached theoretical saturation and adequacy. The research findings show that after more detailed classification, 143 sub-concepts 73 concepts and 18 categories have been enumerated in the form of a paradigm model including the development of e-sports as a central category and causal conditions (nature of stakeholders (actors) of e-sports ecosystem, economic nature). Intervention conditions (legal challenges, structural challenges), contextual conditions (identification, attractiveness), strategies (infrastructure development, capacity development, managerial-structural development, socio-cultural development) and consequences (improvement and facilitation of e-sports business environment) were located. based on the qualitative approach, the feasibility model for the development of e-sports was reviewed and depicted, and based on it, it can be said that managers and officials can strengthen technological infrastructure, educational infrastructure and physical infrastructure while developing human capabilities, financial capabilities and the marketing and platforming capabilities of business creation, partnerships, financial incentives, and a focus on culture-building, and information dissemination improve and facilitate the e-sports business environment.

This study aimed to identify and prioritize economic strategies of small and medium sports businesses using AHP-TOPSIS integration method. The method of the present study was descriptive- survey and it was applied research which conducted as fieldwork. In order to identify the economic strategies of small and medium sports businesses, the theoretical saturation method and identifying the experts with the snowball method were used to identify the strategies. In order to analyze the research data, AHP and TOPSIS methods were used using SUPER DECISION software and TOPSIS software. According to the research results, it was found that the strategy of merging with other companies, the strategy of vertical integration upwards and the strategy of heterogeneous diversity are the most important strategies for identifying small and medium-sized sports businesses. Therefore, businesses in sports need to integrate with other companies and businesses in order to create a stronger structure by developing and improving their capabilities.

The purpose of this study is to identify and prioritize business indicators in the National Gymnastics Academy. The present research is based on paradigm which is a kind of pragmatism research and in terms of purpose, it is an applied research. The research approach is mixed and the method of data collection in the qualitative part is in the form of in-depth and semi-structured interviews and in the quantitative part is in the form of descriptive-survey. The statistical population in the qualitative and quantitative part of the research includes entrepreneurs, sports business owners, managers of sports academies, presidents of sports federations and managers of the National Olympic Academy that 15 people were selected using the targeted sampling strategy and snowballs in the qualitative stage and also a total of 25 people were selected as the sample size in the same way in the quantitative stage. Data analysis was done using qualitative content analysis and open, axial and selective coding methods by using the 18th version of Maxqda software. The reliability coefficient of re-reading in the qualitative part of the research was calculated to be 0.90. Then it was counted in the quantitative section, the main components and categories proposed in the previous section were prioritized by using the AHP method manually. The result of qualitative research showed 9 categories. Then with a total of 349 which included 212 open codes in the field of identifying business dimensions in sports academies. Using pairwise comparison and hierarchical ranking, the value proposition dimension and customer segment were identified as the most important, while the dimensions of key partners and cost structure as the least important dimensions. Providing customer service as well as constant attention to identifying future opportunities can lead to the development and prosperity of sports service businesses. In addition to economic and financial development in the community, this development can make more people interested in sports and health, and significantly improve the business situation in sports academies.

Nowadays, sports in economy, especially production and employment for youth excellence, are conducive to a favorable business environment. In this regard, understanding the barriers to entrepreneurship in sport helps to make the right policy for the development of the business environment. Given the importance of the subject, the purpose of this study is to identify and prioritize barriers to entrepreneurship in sport.

In this study, the opinions of 15 sports experts who were considered as sample using snowball method were used. For this purpose, in this study, first, using library studies and interviewing experts (Delphi method), we identified barriers to entrepreneurship in sport. After identifying the barriers to entrepreneurship in sport using the DEMATEL method, the internal relationships between the identified barriers and the corresponding network model were plotted. Then based on the presented network model, the expert questionnaire was designed to determine the degree of importance of each barrier using ANP.

The results of the combined ANP and DEMATEL approach to weighting the criteria and prioritizing the effective factors indicate that among the factors, environmental barriers (weight 0.499) have the highest importance and behavioral barriers (weight 0. 119) have the least importance.

Entrepreneurship in sport should be considered as a value and a necessity in society.

The aim of study is modeling the organizational and human factors of knowledge management maturity based on business in sport of Iran. This research has been conducted with a functionalistic approach and using a survey method; hence it is non-test type. This research is Based on the objective, it is also applicable at the first stage, in the second stage it is evaluated and in the third stage it is a type of research and development. The statistical population of the study was all elite sports management and experts in the general administration sports and youth of the country. Data collection tool was library studies and questionnaire. The Jamipour et al (2014) standard questionnaire of knowledge management maturity indicators along with business strategies was used. Analysis of data was performed by using the SPSS and AMOS software. The results showed that the greatest impact was on participation and engagement of staff; training management procedures; evaluating the performance of knowledge management; knowledge management processes and activities. The findings showed that all four dimensions of people, support and organizational infrastructure, evaluations and processes, and the flow of knowledge management have a significant effect in business. According to the results, it can be said that efficient knowledge management allows employees to interact and participate in sports departments, be in touch and keep up-to-date on the details of their work branch. Keywords: Business, Knowledge Management, Maturity of Knowledge Management, Organizational and human factors, Sport.

The aim of this study was to determine the relationship between entrepreneurial personality characteristics and small and medium-sized sport enterprises start-up (SMSEs). The methodology of this study was descriptive-correlation. Population consisted of small and medium-sized sport enterprises (N=1500) and their owners and/or managers were randomly selected as the sample (n=258). For data collection، entrepreneurial personality (α=0. 77) and SMSEs start-up (α=0. 81) questionnaires were used. Descriptive and inferential statistics (Pearson correlation coefficient، Spearman correlation coefficient، point biserial correlation، Kolmogorov-Smirnov test and regression analysis) were used to analyze data. The results showed a positive significant relationship between entrepreneurial personality and start-up of enterprises and except for tolerance of ambiguity، all other entrepreneurial personality dimensions had a significant relationship with SMSEs (P<0. 001). The regression results showed that entrepreneurial personality could predict about 20% of SMSEs variance. Also، there was no significant relationship between demographic characteristics (gender، age، marital status and education) and SMSEs (P>0. 05). The findings of this study emphasized the vital role of entrepreneurial personality characteristics in flourishing start-up of small and medium-sized sport enterprises.