جستجوی مقالات مرتبط با کلیدواژه "بازاریابی اخلاقی" در نشریات گروه "مدیریت"

Among the characteristics of civil society, the category of ethics and its application in most aspects and intellectual and work situations have been expressed. The presence of scientific and cultural institutions and organizations alongside the government can cover most of the scientific and cultural capacities of the society. In this regard, the emergence of the circular economy and its growth speed has also changed the ethical marketing strategies. And finally, the concept of circular economy leads to the development of a theory of value in the functional areas of marketing. Therefore, the current research examines the functions of ethical marketing in the circular economy. This research is a qualitative research with a comparative investigation. The research community includes articles, researches, treatises, books and databases. One of the most important findings of this research is the research gap between the functions of ethical marketing and circular economy. The time trend of the research shows that circular economy and ethical marketing research has not been addressed in Iran. And the empty space of this research in Iran shows the importance of studying in this field.

The purpose of the research is to investigate the impact of ethical marketing on new product development. This research, in terms of research method, is applied, field and survey. All research variables were examined in the form of a questionnaire and on a 5-point scale to determine the relationship between the proposed variables of the framework. The statistical sample of the research is 220 experts (marketing and information technology unit) of information technology and software companies in Yazd, Iran. To determine the validity of form and construct validity and to measure reliability, Cronbach's alpha coefficient and composite reliability were calculated. After completion and collection, the data needed for the research were collected and analyzed using descriptive statistics techniques and spss software version 26 and inferential statistics techniques with the help of pls statistical software version 4 with the method of structural equation modeling. The findings indicate that ethical marketing components (product-related ethics, price-related ethics, distribution-related ethics, and sales promotion-related ethics) have impact on new product development. Regarding the practical implications of the research, managers of IT and software companies in Yazd should consider ethical marketing practices to ensure new product development through relationship building and facilitating long-term loyalty to the company.

The present study analyzed the circular role of service revival in the influence of ethical marketing on customers' attitudinal loyalty. The results have been obtained by examining the opinions of customers of LC Man clothing stores in Tehran. The research method is descriptive, which was implemented by the survey method. The sample size of the research was 384 people, which was obtained based on Cochran's formula based on an unknown statistical population. Non-probability sampling method was available. Data collection was done based on ethical marketing questionnaires by Safari et al. (2016), service revival by Sengupta et al. (2014), and attitudinal loyalty by Ivanchitzky et al. (2006). The validity of the questionnaires was examined and confirmed based on content validity using the opinions of experts, face validity based on the views of a number of statistical societies, and construct validity using the factor analysis method. Attitudinal loyalty was estimated at 0.84 and service recovery at 0.77. Data analysis was done at two levels, descriptive statistics and inferential statistics, including structural equation modeling by Smart-PLS statistical software. The results showed that ethical marketing and service revival has an effect on attitudinal loyalty with effect coefficients of 0.336 and 0.355, respectively, and ethical marketing has an effect on service restoration with an effective coefficient of 0.413. Finally, it can be said that ethical marketing has, directly and indirectly, affected the attitudinal loyalty of customers; In other words, service revival has played a mediating role in influencing ethical marketing on customers' attitudinal loyalty.

One of the most important factors that increasingly shapes the thoughts and behavior of buyers is the observance of ethical marketing in today's businesses. Maintaining a relationship with the consumer and building brand loyalty are the main challenges in the current marketing environment. Creating a good brand image in the customer's mind is essential for companies to survive and gain a competitive advantage in today's turbulent market. The purpose of this study is to investigate the effect of ethical marketing on brand image through social responsibility mediation in Ardabil food industry. The type of research was applied in terms of purpose and descriptive-correlational in terms of the nature of the method. The statistical population of the present study includes consumers of products of Ardabil food industry companies, from which 384 people were selected based on Morgan table and by available sampling method to answer the questionnaire. To measure the ethical marketing variable, Safari et al. (2017), brand image, Bravo et al. (2010) and social responsibility, Mubarak et al. (2018) were used. The results of structural equation modeling test using PLS software showed that ethical marketing has a positive and significant effect on social responsibility and brand image and social responsibility plays a mediating role between ethical marketing and brand image between ethical marketing and brand image. The findings of this study can be effective in moving companies to pay more attention to the brand image.

One of the weaknesses associated with buying non-textbooks in the field of children is that parents do not trust their contents. At the same time, ethical measures and ethical marketing in book sales companies, and brands active in the field of children's books, including written and illustrated books, can create a suitable culture for Iranian children from an early age by raising the per capita reading rate. In the meantime, because the decision-making power of children in choosing right books is low, the role of parents in choosing books is very important. Therefore, ethical marketing and doing pathology in this field can play important roles in creating a culture of reading at an early age.

The purpose of this study is to focus on a corrective mechanism in the children’s book market and explain the required immoral actions in this area. Lack of a pathological approach in the field of book marketing can reduce trust in brands in the field of written and illustrated books, and the market share of these brands declines over time due to the inability to provide value to the customer. This also degrades the reading culture in childhood. Thus, the main focus of this research is on the pathology of ethical marketing practices and the presentation of a process model in the field of children's book marketing.

The present research is developmental-applied in terms of purpose and qualitative in terms of data collection and nature. The study made use of a data-based theory along with the "Strauss and Corbin systematic approach". Therefore, the phenomenon-centrality of ethical marketing in the field of cultural products, especially in the field of non-textbooks for children, causal conditions, contextual conditions, intervening conditions, and finally reaction measures and ethical marketing consequences were studied through the data theory. Open, axial and selective codings were done to analyze the data in this method. In order to collect the data, in-depth semi-structured interviews were conducted with open-ended interviews along with the views of experts in the field of ethical marketing of children's textbooks.  The participants were selected through purposive and snowball sampling. Open-ended questions asked about the experts' understanding of ethical marketing, the harms of ethical marketing in the non-textbook publishing industry; the consequences of paying attention to ethical marketing in the non-textbook publishing industry and certain other issues. The statistical population of the study included all the senior managers, consultants, managers and marketing experts in the brands active in the field of compiling and selling children's textbooks as well as university professors. The sampling continued until theoretical adequacy was achieved. In total, 20 interviews were conducted, and no new codes were obtained from 15 to 20 people in the interview process.

The results suggest the existence of uncertainty in parents' decision-making as a causal condition, ethical marketing as a central phenomenon, contextual conditions including the broad categories of rules and regulations and ethical culture, intervening conditions including vendor personal characteristics and organizational support, strategies in three major categories of ethical branding, vendor ethical responsibility and ethical attachment. The results of this study reinforce the culture of reading and improve sales performance. In this study, in the section on causal conditions, parents' decision uncertainty was raised. In fact, these conditions refer to the creation of the main phenomenon. It seems that one of the major weaknesses and disadvantages in the field of ethical marketing is the inability of parents to make sure about purchasing non-textbooks for children. The main tenet of this research has been ethical marketing.

Ethical marketing in this study includes normative and descriptive marketing that seeks to explain the ethical characteristics of marketing. In the normative part, the main focus is to explain the principles. Also, in the field of background conditions, the researcher achieved two major categories of rules and regulations as well as moral culture, which shows weaknesses in the country in these two areas. In fact, these two major categories suggest that organizations are not in a stable and supportive position in terms of specific and precise frameworks so as to achieve ethical marketing. Moreover, regarding the interventionist conditions that can affect the identified strategies, the research points to the individual characteristics of the salesperson and organizational support that can affect ethical marketing programs. The fifth dimension concerned strategies and included ethical branding, vendor ethics, and general ethics. Finally, for the target community and the whole Iranian society, it is important to enhance the sales performance for all brands active in the field of publishing non-textbooks and strengthen the culture of reading books, especially non-textbooks among children.

Due to the economic crises in the country which creats uncertainty, moving from the usual marketing strategies to focus on values and ethical marketing seems more necessary. So, considering the extent and scattering of ethical marketing components in the literature review and the specific culture of Iran, the purpose of this study, First is to provide a comprehensive model for Ethical marketing components in the first step and then, measuring the degree of observance of these components based on the perception of the consumers.

It’s a mixed-method applied research. The statistical population was the previous researchs related to the subject in the systematic review section, managers of the selected industries in the qualitative section and their customers in the quantitative section. The data analysis was performed in the qualitative section by using the thematic analysis method and in the quantitative section by using non-parametric tests and SPSS software.

It succeeded to present the ethical marketing components in the form of 32 components and 7 main themes. The degree of observance of each of the main themes and their components in the selected industries was measured and compared with eachother.

There is a significant difference between the degree of observance of ethical marketing components in the two industries. The average degree of observance in the food industry is higher than the cosmetics industry, so that they are superior in all the main themes, but nevertheless, in 5 components out of 32, the food industry got lower score.

The purpose of this study is to analyze the impact of ethical marketing on consumer repurchase intention with emphasis on the mediating role of brand identity and brand equity. The research method is descriptive-survey in terms of nature, and applicable in terms of purpose. The statistical population of the research is the customers of Digi Kala online store. The sample size was determined using Cochran's formula of 375 people, and the samples were selected by available sampling method. Ethical marketing questionnaires (Safari.et al.2017), brand equity (Aaker.1991), brand identity (Mael & Ashforth, 1992) and repurchase intention (Hong.et al.2012) were used to collect data. The data validity was determined by the academic experts, and the reliability was confirmed by Cronbach's alpha coefficient test. In order to analyze the data, the structural equation technique was used using Lisrel statistical software and SPSS statistical software. The results showed that marketing Ethics has a positive and significant effect on brand identity, customer repurchase intention and brand equity. Brand identity has a positive and significant effect on customers' intention to repurchase. Brand equity has a positive and significant effect on customers' intention to repurchase. Finally, ethical marketing has a significant effect on consumer's intention to repurchase by emphasizing the mediating role of brand identity and brand equity.

In addition to their medical mission, pharmaceutical companies must perform their duties well in the field of ethical marketing. The purpose of this study was to investigate the impact of ethical marketing on brand credibility with regard to the mediating role of service Service Recovery Strategy. The sample consisted of 235 people who were selected by stratified random sampling based on the Hooman method. Data were collected through standard ethical marketing questionnaires, brand restoration strategies, and brand validity. Cronbach's Approval Data analysis was performed in SPSS and Amos software environments. Model adequacy results for the path analysis method with RMSEA 0.068 after model fit indicated that the model fit for this study. Results showed that based on the figures for elongation and skewness, the data have normal distribution. Morality has a positive and significant impact on brand reputation, and the service Service Recovery Strategy mediates this relationship. Ethical marketing also had a significant and positive impact on the resuscitation strategy. And the strategy of revitalizing services had a positive and significant impact on brand reputation

Social capital links between the components of a communications network as a valuable source refers to the norms and mutual trust is the realization of the goals of the members. Seeks to offer an honest and genuine ethical marketing a product in the field of cultural and social values of the consumer. This research aims to examine the ethical dimensions of social capital and its impact on marketing components in Qom province is Bank Sepah. The study population included all employees of the branches of Bank Sepah deals Qom province at the time of the study (1394) 227 people. The sampling method was simple random sampling. Study sample for the study was limited by the relationship between population (Cochrane) is selected. That the sample was 143 people.
Using a questionnaire which its validity by experts and its reliability by calculating Cronbach's alpha coefficient has been done. Alpha above 0.7 indicates good reliability is a research tool. Qrzyh analysis research through correlation test was performed and the results showed a significant positive relationship between social capital and ethical marketing there.

This paper has been done by the aim of identifying key factors affecting ethic marketing and their roles on improving marketing performance through the mediation influence of ethic marketing. This paper is based on a qualitative-quantitative study. Therefore at the first step, key factors affecting ethic marking were specified by a three stage-Delphi systematic interview with some marketing managers of pharmacy companies. In the next step considered factors and performance marketing of company were measured by 46 questions questionnaire and also the commitment of company to ethic marketing principles were evaluated by 30 questions questionnaire. The statistical population of this study including 385 employees of MAHBAN-DAROO Company and 341 Esfahan drugstores as their customers. The validity of this paper confirmed by content and factor validity and it reliability was proven by Cronbach's Alpha. Structural equation modeling was utilized as analyzing method by employing Amos 21. The results showed that individual, organizational, special environment and general environment factors have a direct and positive effect on ethic marketing and also ethic marketing has a positive and direct effect on marketing performance of company. Also other results revealed the mediating role of ethic marketing among key factors and marketing performance in pharmacy companies.