جستجوی مقالات مرتبط با کلیدواژه « طراحی » در نشریات گروه « مدیریت »

Gestalt is defined as the psychological science of form and shape recognition, which appeared in Germany in the first half of the 20th century. This theory states that the human brain uses this method to understand complex subjects that are made up of various components. Summarize the components in the form of a single subject and obtain a general understanding of that subject at first. This theory is presented based on how the eye organizes visual experiences, which has had an impact in various fields of science, philosophy, and art.

In this research, which was carried out in a descriptive-analytical method, and its information was collected in a library manner, and its subject is within the scope of the author's professional experience and education, three posters by the artist Masoud Najabati, which are related to the subject In this research, appropriateness was selected and the written and visual information of the posters was studied based on the Gestalt theory. The present article, which has been made with the aim of familiarizing and the performance of each of these principles in art, specifically in poster design, has answered this question that the organization of text and image based on the above theory in the posters in question has visual characteristics.

Gestalt perceptual rules are widely used in the graphic design of these posters, and this shows that the designer's mind was automatically and unconsciously involved in these perceptual rules when creating his work. Also, the results show that the graphic designers of the sample posters have consciously or unconsciously used each of the organizing principles of Gestalt rules of visual perception in the design and composition of the visual elements of the poster (image and text).

The results of this research show that the organization in of similarity. The law of proximity, the law of the principle of overlap, the law of the principle of continuity, the law of the principle of integration, the law of the principle of common destiny can be studied and evaluated, and by applying these principles, the process of visual perception is formed.

With the increase in competition in the smartphone industry, understanding what factors influence the perception of smartphone buyers and affect their selection and purchase process has become an important issue for manufacturers and academics. This study examines the effect of the three appearance components of color, design and packaging on smartphone consumer preference and brand personality, as well as evaluating the effect of brand personality on smartphone consumer preference. This study is descriptive in terms of practical purpose and information gathering. The statistical population of the research includes smartphone users in Iran, and the statistical sample of 404 people was made available by sampling method and the questionnaires were completed. The desired questionnaire is prepared by studying the theoretical foundations and using a standard questionnaire. Data were analyzed using SPSS and LESREL software. The results showed that the appearance components of the product (color, design, packaging) have a positive and significant effect on consumer preference for smartphones and brand personality. Also, the positive and significant effect of brand personality on consumer preference for smartphones was confirmed. The results of this study provide several theoretical and practical implications for marketing management, consumer behavior, and the smartphone industry.

‌‌‌‌ The‌ approach‌ of‌ scientific‌ and‌ technological‌ organizations‌ to‌ solve‌ the‌ challenges‌ of‌ industry‌ using‌ technological‌ and‌ innovative‌ methods‌ and‌ commercialization‌ and‌ economization‌ of‌ research‌ has‌ led;‌‌‌‌ Achieving‌ this‌ requires‌ a‌ comprehensive‌ and‌ forward-looking‌ perspective‌ in‌ the‌ field‌ of‌ research,‌‌‌‌ planning,‌‌‌‌ policy-making‌ and‌ implementation‌.‌‌‌‌ In‌ order‌ to‌ create‌ the‌ necessary‌ integration‌ and‌ coordination‌ between‌ the‌ processes‌ and‌ activities‌ of‌ technology‌ development‌ and‌ commercialization,‌‌‌‌ and‌ to‌ enhance‌ its‌ success,‌‌‌‌ having‌ a‌ technology‌ development‌ and‌ commercialization‌ model‌ is‌ necessary‌.‌‌‌‌ Therefore,‌‌‌‌ the‌ main‌ purpose‌ of‌ this‌ research‌ is‌ to‌ provide‌ a‌ model‌ to‌ explain‌ the‌ commercialization‌ of‌ technology‌ projects‌ in‌ research‌ and‌ technology‌ organizations‌ to‌ increase‌ the‌ success‌ of‌ technology‌ commercialization‌.‌‌‌‌ In‌ this‌ research,‌‌‌‌ using‌ the‌ case‌ study‌ research‌ method,‌‌‌‌ focusing‌ on‌ eighteen‌ projects‌ in‌ research‌ and‌ technology‌ of‌ the‌ National‌ Iranian‌ Oil‌ Company,‌‌‌‌ a‌ model‌ for‌ commercialization‌ of‌ technological‌ projects‌ within‌ this‌ organizational‌ unit‌ is‌ presented‌.‌‌‌‌ The‌ results‌ of‌ this‌ study‌ showed‌ that‌ the‌ model‌ Technology‌ commercialization‌ in‌ multidimensional‌ research‌ and‌ technology‌ organizations‌ and‌ has‌ four‌ elements:Stages‌ and‌ activities‌ of‌ commercialization,‌‌‌‌ intra-organizational‌ and‌ extra-organizational‌ stakeholders‌ as‌ well‌ as‌ role-playing‌ factors‌ inside‌ and‌ outside‌ the‌ organization‌ affect‌ the‌ process‌ of‌ technology‌ commercialization‌.‌‌‌‌ The‌ commercialization‌ process‌ also‌ includes‌ five‌ main‌ stages‌ or‌ steps‌ of‌ commercialization‌ that‌ in‌ each‌ commercialization‌ step,‌‌‌‌ ten‌ activities‌ can‌ be‌ done,‌‌‌‌ among‌ which,‌‌‌‌ resource‌ allocation‌ activities,‌‌‌‌ instructions‌ and‌ regulations,‌‌‌‌ knowledge‌ documentation‌ and‌ legal‌ cases‌.‌‌‌‌ And‌ contracting‌ is‌ much‌ more‌ important‌ than‌ other‌ activities

In this study, a model for the competence of financial managers in the National Iranian Oil Company was designed. Therefore, this study is applied in terms of purpose, qualitative in terms of approach and exploratory and descriptive-survey in terms of method. Data analysis was performed in two parts. In the first part, the pattern dimensions were identified using the theme analysis method, then in the second part, the Delphi method was used to confirm the proposed model. Therefore, in the present study, two groups of society were studied. 1. The statistical population of the theme analysis method, which included senior managers, deputies, heads and financial experts in the National Oil Company. The sampling method in this section was purposeful and performed by snowball method. 2. The statistical population of the Delphi method included 20 experts, heads and specialists in the field of financial management of the oil company. The sampling method in this section was based on the selection of individuals based on expertise and experience. The information of the first part was collected through interviews and the second part was collected through a questionnaire. Based on the research findings, 26 components were identified and approved in the form of 4 dimensions for the competence of the financial managers of the oil company. The four dimensions include technical skills, leadership skills, individual skills, and business skills. It seems that the model and the results of the research can be effective in the proper selection of financial managers and their growth and development.

In recent decades, design thinking as a new approach to problem solving and innovation has attracted the attention of many researchers in different fields. Many organizations and individuals today are taking advantage of design thinking as they seek to use the skills and processes of designers to come up with solutions to complex problems or create processes that optimize results and improve conditions. However, there is no consensus in the field of research on the basic features, applications, and definitions of design thinking. To elucidate the knowledge of this field and conceptualize design thinking and its role as cognitive constructs in the entrepreneurial literature, this research has comprehensively reviewed 106 conceptual and empirical studies of a total of 2037 articles from 1985 to 2019. This study is a descriptive and systematic literature review. Identification of different conceptualizations of design thinking, tools for designing thinking, models discussed in this field, and its relation to entrepreneurship are the results of this study.

The purpose of this study was to design a model of empowerment ofretirees (with emphasis on economic factors). This applied researchwas a qualitative and quantitative mixed research method. The population ofthe study consisted of 30 commanders and managers of the law enforcementagencies at the Pension Centers, Naja Retirees Center, Habib Ibn MazaherFund and faculty members of Amin University of Medical Sciences. Samplingwas non-random and snowball. Given the need for a careful empowermentmodel for retirees (with emphasis on economic factors), we need acareful study of the organization. Therefore, information about this organizationis collected through observation, interview and study of documents.Contentanalysis is used to analyze the interviews; and the latest empowermentachievement in the research literature will be analyzed by metacentrism.Tovalidate, a member and expert survey questionnaire was used and interpretivestructural modeling was used to design the model and identify the relationshipsamong the model dimensions.The results showed that the effective dimensionsof economic empowerment of retirees were respectively: honoringand providing services to retirees, compensatory payments to maintain acceptablestandards of living; utilizing the expertise, skills and experiences ofretirees, matching existing retirement plans with retirees’ conditions.

To diversify the channels of customer service in the banking system of Iran, including Internet banking, in order to provide consumers with easy and easy access to banking services, the Internet banking experience is a key factor in excellence in has become the current competitive environment. Hence, the assessment of user experience is the first step in the development of user-based electronic systems.

Several methods have been presented to assess the experience of the user. The heuristic method (qualitative method) is one of the most widely used methods for assessing the experience of interactive systems. This approach is an effective method for evaluating the UI based on the user-oriented design principle. This article examines the user experience on the websites of the Mellat,Melli, and Saman Banks as a case study, with Nielsen's ten-point principles (1994).

In this study, there are differences between the design of banks' websites, including some problems such as lack of knowledge of user waiting time, lack of logical location of information.

Among the three banks' websites that were evaluated, Saman Bank was more accessible than the other two banks, due to the simplicity and lack of unnecessary information in the system.

Given the importance of information systems in organizations, high maintenance costs of these systems and the importance of payroll system in any organization, this study aimed to survey on the technical challenges of Naja Payroll system maintenance and offering solutions to meet the challenges. In this study, according to the different stages of feasibility, needs assessment, designing, implementation and maintenance of test systems for police payroll system, challenges and solutions to meet the above challenges have been recognized. This research was applied and the research method was descriptive-survey and the sampling universe consists of 40 people of Naja manpower deputy experts and Naja ICT deputy. The sampling method was census and the data-gathering tools were questionnaire, interview and studying articles and books. For measuring questionnaire validity the researchers have used content validity which confirmed according to experts and talents opinions and the reliability of the questionnaire was 0/94 which calculated through Cronbachs Alpha formula. In terms of solutions to address challenges, respectively, related to the calculation of process engineering solutions open to rewrite the payroll system software, creating a unified data repository based on a comprehensive system of human resources with respect to the distribution of data in the current system, the full implementation phase of engineering requirements Preparation process independent of the organizational structure-hold regular meetings to inform of any changes and providing for the software test conditions such as permanent data, the number of users and  etc  were introduced as the most effective solutions.

Due to rapid environmental changes and the large scope of project activities in the petroleum industry, project management is of particular importance. One of the essential and important factors for the success of projects is to focus on the behavioral characteristics, and in other words, the competencies of project managers. In this regard, designing a model of project managers' competencies in the petroleum industry of Iran has been considered in this research. The research methodology is an applied method, based on the goals, and is a mixed method (qualitative-quantitative), regarding to the collecting data method. In the qualitative part, the statistical population included all project managers, managers Senior, and Minister's deputy in the Petroleum industry, 14 of them were selected through purposeful sampling and using snowball technique as a statistical sample of the study. The data collection tool was a deep interviewing in qualitative part. Content analysis was used to analyze the interview data. The reliability of the qualitative part considerd by responder's review. In the quantitative part of the research, the statistical population of the study was composed of all poject managers working in the Iran Petroleum. of the oil industry project that had enough experience in the field. Among them 170 persons were selected randomly as a research sample. The data collection tool was a researcher-made questionnaire in the quantitative part. The results of quantitative analysis led to the production of 394 key concepts that were categorized 152 items in 15 main components. Finally, these main key categories were classified into six key items: 1. background factors, 2. environmental faualctors, 3. causal factors, 4. pivotal phenomenon 5.Strategies, and 6. achievements and outcomes. The quantitative results showed that the amount The fitness index for the whole model was calculated as 60percent, which indicates that the overall fitness of the model is acceptable.

Reliability optimization and mean time to failure are those of the areas of interest for engineers and designers of systems and the use of redundancy components is one of the most common approaches in this field. The purpose of the optimization problem, finding the optimum number of redundancy components that must be satisfied the objectives of reliability engineering in the system. But usually the reliability improves results in increased costs and changes in parameters such as volume and weight of the system; therefore, it is necessary to establish a balance between resources. In previous researches, redundancy allocation problem is studied with non-repairable components or failure rate with exponential distribution; but in this study, repairable components and rates of failure and repair a non-exponential distribution assumed. Thus the purpose of this paper is solving reliability redundancy allocation problem with the goals of increasing the mean time to failure, reduce costs and reduce the variance of the shelf life of the system, while taking into account constraints such as volume and weight of the system. To this end, the research effort will be using mathematical and statistical techniques such as multi criteria decision making models, design of experiments, simulations, and computer software associated with them, provide a new approach for solving reliability redundancy allocation problem in series-parallel systems with repairable components

A major cause of supply chain deficiencies is the bullwhip effect. This phenomenon refers to demand variability increases as one move up the supply chain. Supply chain managers experience this variance amplification in both inventory levels and orders. Other side, dampening variability in orders may have a negative impact on customer service due to increase in inventory variance. The contribution of this paper is the estimation of the bullwhip effect and stock functions with using of response surface method under causes of the bullwhip effect in a three stage supply chains consisting of a single retailer, single wholesaler and single manufacturer with both centralized and un-centralized chains and show that with Considering the importance of the bullwhip effect reasons and interactions between them, the percent of optimal reasons and interactions between them and the level of desirability of bullwhip effect and net Stock will be illustrated by a model.

Today, with regard to growth and population increase, industries are moving towards technologies so that could increase production speed and boost the quality of products. Design, manufacturing and engineering with computer is one of the newest computer technologies, which helps companies to reach their goals in a wide field of industry and science. Therefore, companies today are looking for as much as possible an effective way of utilizing these technologies and to this end always seek the best companies offering these services to facilitate their processes. This article will first attempt to provide a general view for readers about design, production and engineering with computer and then a hybrid model that consists of three methods "Fuzzy analytical hierarchy process", "Grey relational analysis" and "Multi objective programming" is presented. In a case study this hybrid model is applied as a powerful tool in decision making in relation to classification and selection of several companies that have superior performance in the field of design and manufacturing with computer to select business partner.