جستجوی مقالات مرتبط با کلیدواژه « New Product Development » در نشریات گروه « مدیریت »

The aim of the current research is to design a marketing intelligence model based on new product development in Iran's automotive industry and to identify the relationships between the components, antecedents and consequences of the model. The current research method is of mixed type - exploratory design, in the qualitative stage based on the foundational data theory and in the quantitative stage descriptive survey. The sampling method was purposeful in the qualitative stage and continued until theoretical saturation was reached and finally 15 in-depth interviews were conducted. The number of samples in the quantitative stage was 385. The results of data coding in the qualitative stage led to the creation of a paradigmatic model, and for the quantitative part of the research, a process model was used. , marketing intelligence, market orientation of management, information technology, evaluation of development of roadmap of product features, customization of products and services based on customer taste, evaluation of new product development process and the final dependent variable include reduction of new product development waste, customer satisfaction, competitiveness. . The results indicate the confirmation of 16 research hypotheses, which indicate that there is a positive and significant relationship between the components.

The purpose of the research is to investigate the impact of ethical marketing on new product development. This research, in terms of research method, is applied, field and survey. All research variables were examined in the form of a questionnaire and on a 5-point scale to determine the relationship between the proposed variables of the framework. The statistical sample of the research is 220 experts (marketing and information technology unit) of information technology and software companies in Yazd, Iran. To determine the validity of form and construct validity and to measure reliability, Cronbach's alpha coefficient and composite reliability were calculated. After completion and collection, the data needed for the research were collected and analyzed using descriptive statistics techniques and spss software version 26 and inferential statistics techniques with the help of pls statistical software version 4 with the method of structural equation modeling. The findings indicate that ethical marketing components (product-related ethics, price-related ethics, distribution-related ethics, and sales promotion-related ethics) have impact on new product development. Regarding the practical implications of the research, managers of IT and software companies in Yazd should consider ethical marketing practices to ensure new product development through relationship building and facilitating long-term loyalty to the company.

The scope of technologies such as the Internet of Things has caused a large amount of data to be produced by humans and machines. In addition, the development of virtual space and Internet users also provides a platform so that the needs and opinions of customers and users of products and services can be easily recorded and exploited. This data is an opportunity to design products, services and systems in a data-oriented manner. The product design and development period behind the closed doors of the companies' research and development unit has ended. Companies must survive in the current turbulent era, take advantage of the knowledge available in the surrounding world, move towards open innovation, and create shared value. The customers and final consumers are the most important part of the value chain of any business, and one of the most important sources of information among them is their preferences and reviews. These resources are generally uploaded and stored on the Internet, online shopping and selling sites, social media, and other similar databases. Accordingly, it will be vital to use the reviews and experiences of customers in the process of developing new products. Considering the importance of this issue, this research has used bibliometric and systematic literature review.

Although there has been a significant quantitative and qualitative improvement in the production, diffusion, and adoption of cultural products and services in the country in recent years, there is still a long way to achieve the desired progress in this sector. One of the development paths in creative and cultural industries is to pay attention to the depth and dimensions of innovation. These industries are a rich source of innovative ideas and are inextricably linked to innovation. However, due to the inherent uncertainty, dynamics, complexity, and ambiguity in the activities and dimensions of creative industries, no precise evaluation of innovation in these industries have been conducted. In this research, after designing an integrated model of cultural innovations and creative industries in the form of an innovation funnel model, the depth and dimensions of innovation in the country's handicrafts have been evaluated. In this regard, in addition to an in-depth review of the literature and research background, the researcher has collected the required data by organizing more than ten semi-structured interviews and receiving 105 questionnaires from the experts and major manufacturers of these industries —active in 80 different fields— in 26 provinces. In order to evaluate the depth of innovation in handicrafts, one-sample t-test was used. The results of this test, on average, show a moderate depth of innovation in these industries. However, in some aspects of the model, such as contextual and organizational factors and commercialization of products, the depth of innovation is weak, and in the product dimension, the depth of innovation has been evaluated as desired. Accordingly, suggestions to deepen handicraft innovations are proposed at the end of the article.

The present study investigates the impact of customer relationship management (CRM) as mediating variable on the relationship between customer knowledge management (CKM) and new product development (NPD). The research is applied in terms of purpose and descriptive-survey in nature. The statistical population of the research is the active companies of Khuzestan and West Azarbaijan province, among which 169 companies were selected as a sample based on Morgan Table, which sampling has been available. The data collection tool was a standard questionnaire which has taken of literature. The dimensions of customer knowledge management variable, including knowledge about the customer, from the customer, and for the customer, respectively, have been measured based on the scales of Buchnoska (2011), Moosakhani, Haghighi, and Torkzadeh (2012), and Shami Zanjani and Najafloo (2011). The dimensions of customer relationship management variable including information, value, and multi-channel communication have been measured according to the scales of Kohli and Jaworski (1990), Jarvis, et al. (2003), and Jindal, et al. (2007). Also, New Product Development variable has been measured based on the scale of Cooper and Kleinschmidt (1995). To analyze the data, partial least squares method and SmartPLS software were used. Data reliability examination using Cronbach's alpha coefficient and composite reliability test showed that the lowest value of Cronbach's alpha is related to the variable of customer knowledge with a value of 0.775 and the lowest value of composite reliability is related to the variable of customer knowledge with a value of 0.843. Therefore, the reliability of all variables was confirmed. The results showed that the path coefficient of CKM-CRM and CKM-NPD has been 0.833 and 0.612, respectively, the path coefficient of CRM-NPD has been 0.774, and the mediating effect of CRM on the CKM-NPD relationship has been 0.648. So all cases are significant at the 5% error level. These findings have several important scientific and practical implications, and therefore it is suggested that companies pay special attention to the importance of customer relationship management in activating knowledge management talent and new product development.

Linking the literature of resource-based view (RBV) with ambidexterity, the purpose of this study is to assess the effect of information technology, knowledge management and Marketing capabilities on innovation ambidexterity and its influence on the performance of new product development of Small- and Medium-sized Enterprises (SMEs) active in the Iranian medical and pharmaceutical industry. To this end, this paper develops an integrative research model, which analyzes the network of relations using covariance-based Structural Equation Modeling on a data set of 294 SMEs present at the 21st International Exhibition of Medical and Pharmaceutical Equipment in Tehran in June 2018. Accordingly, the questionnaires were assigned to senior and middle managers whose primary responsibilities were related to strategic innovation activities of the firms. Findings show that the complementary capabilities of information technology, knowledge management and marketing are positively associated with innovation ambidexterity. In addition, innovation ambidexterity is found to strengthen the performance of the new product development. As a result, it can be argued that selected organizations to be successful in new product development, must by striking a balance between two dimensions of exploration and exploitation of innovation; become ambidextrous.

The most valuable assets of organizations are the brands of their products and services. And the survival of organizations is in the trend towards new products and services; Therefore, in this regard, the main goal of this research is to investigate the impact and explain the aggressive strategies of developing new home appliance products based on the special value of the brand in Amersan home appliance company. This research is applied in terms of its research objective and based on the method of data collection, it is a descriptive-causal research from the branch of field research (survey). Also, in terms of the type of data, it is a quantitative-qualitative research. The statistical population consists of two samples, the first sample includes 384 customers of Emrsan home appliances company. The second sample included 103 company experts. The data collection tool is a questionnaire. Reviewing and analyzing data and testing questions using SPSS23 and LISREL8.80 statistical software. In order to identify the industry strategy, the SPACE strategic action and situation assessment matrix was used. The results of the data analysis showed that the product development strategy was selected as an aggressive strategy, which has three dimensions of commercialization, marketing and customer orientation strategies. Also, three product development strategies have had a positive and significant impact on brand equity and new product development; The special value of the brand also showed a positive and significant effect on the development of the new product.

Today, due to the increase and complexity of customers' needs, the products available in the market do not satisfy the needs of the customers. Hence, the most effective way for an organization to achieve its objectives is to create distinction through both developing new products and bringing about variations in those products. This study, while pursuing the objective of evaluating product development design, aims to propose a multi-objective design. This model analyzes the developed design from two perspectives of general criteria and variation capacity norms.
Design/methodology/approach: The current research embarks on identifying general criteria using Balanced Scorecard (BSC). The proposed model offers criteria according to which the required standard measures for the evaluation of the product development design are customized and extracted. After determining the evaluation criteria related to each perspective – general and variation capacity- the mentioned criteria have been validated. Then, by using the existing methods, these criteria have been quantified. Finally, the identified standard measures have been employed in the proposed multi-purpose optimized model. 
In this paper, a real case was studied in the Iran Electronics Industries, and the result of the configuration was illustrated. Quantitative values ​​of validated criteria were determined with the help of academic and industry experts and existing methods. After calculating the quantitative values ​​of the criteria for the evaluation of phased array radar development designs, these values were used in the multi-objective optimization model and measured in terms of the amount of risk, revenue, organizational strategy and the amount of effort towards redesign. Finally, by solving the optimization model using GAMZ win 64 25.1.12 software and the weighted sum method, the best development plan was selected.
Research limitations/implications: The main limitation of this study is the lack of accurate information in the early stages of product development. In this research, it was assumed that the information provided by the experts and designers of the relevant industry is correct and real. It is suggested to use fuzzy data in future studies so that the result has more reliability. For future research, the following subjects can be attractive and the present study can provide the necessary background for researchers who seek to work on such subjects: i) In the current research, the time parameter was not considered. It is suggested to consider time in future research; ii) to identify non-common components between the two current and future generations, the method of calculating the priority of standardization of components and considering the technical and financial ability of the producer was used. It is suggested to decide according to possible technologies in the future; iii) another perspective can be used to categorize and identify criteria; iv) to calculate reliability and maintainability, the lifetime of systems was assumed to be exponential and with a constant failure rate. It is suggested to use Weibull distribution with variable failure rate for a more realistic calculation, and v) it is suggested to compare the results of this study with other studies.
Practical implications: Finding comprehensive criteria to evaluate product development designs and providing an effective mathematical model for evaluation can lead to selecting the best product development designs. Selecting an optimal design can prevent the increase in product modification costs and the effort to redesign and reduce the time to supply new products to the market.
Originality/value: Based on the literature review, particularly the internal research, a method that evaluates product development designs with comprehensive criteria including finance, customer, business and internal work, growth and learning, and variation capacity has not been found. Also, the Design for Variety approach has not been used in the initial phases of research and it is applied when the product is made and released to the market.

Due to increasing changes in industry, technology and customers' demand, it is very essential to consider the development of new products in order to gain an advantage over other competitors. Since the companies always seek to capture more market shares, development of new products can help them to come to this objective. Companies are able to use internal and external ideas to develop their products. The formation of collaborative innovation networks can be regarded as a platform to facilitate the transfer, acquisition and sharing of knowledge which can be an important factor in the development of a new product. In this study, 56 knowledge-based companies in Qazvin Science and Technology Park is considered so as to investigate the impact of collaborative innovation networks on the performance of development of new products with respect to the mediating role of innovation capacity and ambidexterity. This research is a practical one with survey strategy that employs the structural equation method in order to analyze the data. The obtained results indicate a positive and significant effect of collaborative innovation networks on the performance of development of new products with respect to the mediating role of innovation capacity and ambidexterity.

The current research was conducted with the aim of providing a fuzzy model for the evaluation of business plans focused on the development of new products. This research can be used in the industrial cluster of chemical production and systematically examines and analyzes the development of new products. It is an exploratory-modeling research method in terms of practical purpose and in terms of implementation. . In this research, the present research community consists of 12 experts from chemical industry companies. In order to analyze the data, fuzzy Delphi technique has been used. The results show that 6 exogenous variables were selected as key variables in the selection and development of a new product in the organization. In order to determine the importance of exogenous variables that experts doubt in specifying their importance, the method of fuzzy fuzzy analysis technique was used. (0.239), new product development strategy (0.209), level of passing standards and requirements (0.136), absorption of product development research funding (0.077) and absorption of applied research funding (0.061). The dynamic product development model, which is based on the cause and effect relationship, needs to be designed and tested in future studies to simulate the current and future decision-making performance.

The process of developing a new product is always associated with a high degree of uncertainty and complexity. Therefore, identifying and evaluating risks in the development process in order to adopt an appropriate development strategy will be of great importance. The purpose of this study is to investigate the impact of risk management in the process of developing new products in the banking industry. The present research is applied in terms of purpose and descriptive-survey based on the meta-positivist paradigm. The statistical population includes managers and employees of public and private banks in Ardabil, 2037 people, of which 284 people were selected as the final sample using quota sampling method. The data collection tool was a questionnaire and the construct validity and reliability of each variable were confirmed. In order to analyze the data, the structural equation modeling method based on LISREL software was used. The results showed that risk management of all risk indicators including technology, market, environment, finance, organizational resources and commercialization on the development of new products in the banking industry is positive and significant.

Most organizations today realize more than ever that relying solely on traditional competitive levers such as increasing quality and reducing costs in providing products and services is not enough and the tendency to introduce new products to the market has increased. The purpose of new product development can be to respond to customer needs, adapt to market conditions, environmental changes, increase profits, customer satisfaction and counter competitors' policies. In recent years, the banking industry has seen fierce competition with many opportunities and threats. Today, due to rapid and unpredictable changes in the field of banking, the need to use marketing techniques to expand the market and introduce new banking services in the current competitive environment is inevitable.

The statistical population of this study was the managers and employees of public and private banks in Ardabil, which includes 31 types of banks, including specialized and development government banks, commercial government, non-governmental Gharz al-Hasna and non-governmental commercial banks. This number of banks has a total of 193 branches with about 2037 active employees in Ardabil.

The method of data collection in this study is a standard questionnaire from previous studies that has a 5-point Likert scale (strongly disagree, disagree, undecided, agree and strongly agree). According to Krejcie and Morgan table, 322 people can be a good representative for 2037 people in the statistical population. In the present study, in order to obtain reliable data and return the appropriate number of questionnaires, 368 people were randomly selected. The quota was distributed among the respondents in person. After re-referral to collect the questionnaires, 300 questionnaires were delivered. By reviewing the collected questionnaires and accuracy in how to answer, 16 questionnaires did not have the required quality and finally 284 questionnaires were identified for appropriate analysis.

The country's banking industry in the investment sector is dealing with funds that are not guaranteed, resulting in very high financial leverage and potential losses due to market conditions, and ultimately puts these companies in a situation of greater instability. Designing and developing new products is a way to expand market share and influence new market segments. However, product design and development in this industry requires certain subtleties that failure to pay attention to it imposes many risks on banks. Among other things, the type of product will be different with the great variety that is in demand among customers, especially in different provinces, as well as due to the ethnic and religious characteristics that exist. For example, religious characteristics create the demand that products be designed at a rate of zero to four percent in the field of facilities, or that the process of obtaining facilities is based on the actual exchange of goods, which if not considered can lead to environmental and market risk.

In the field of organizational resource risk, it is suggested that managers, by recognizing all employees and establishing good relationships with each of them, lead to creating a strong bond between them. In relation to financial risk, it is suggested that managers take appropriate steps by accessing the necessary working capital, providing sufficient financial resources, as well as employing experts for proper financial planning and budgeting in the field of service development projects. Regarding technology risk, it is recommended that managers use external consultants or experts in the field of new service design and apply the feedback from the evaluation and design of the services provided in customer acquisition activities and in coordination Services provided by market demand can reduce technical risk. To manage market risk, it is essential that managers manage relationships with external stakeholders, especially customers, well and offer a wide variety of new services to meet the needs and wants of different market segments.

In this study, we seek to answer the question of what are the influential factors and indicators on the development of a new product based on seed marketing in the banking industry. To achieve the main goal of the research, which is to present a new product development model based on seed marketing in order to promote and increase the effectiveness of new banking products, the exploratory mixed method has been used and with the help of qualitative data method, factors, and characteristics are identified, categorized and modeled. Qualitative development of a new banking product was extracted and then the model was tested using the survey method and structural equations. Based on the interviews and previous studies, the factors affecting the new product development model based on seed marketing in 18 components of time management, cost management, relationship management, appropriate decision making, welfare and comfort, marketing techniques, commercialization strategies, creativity strategies Innovative strategies, value creation, competitive advantage, globalization, product growth and maturity, entrepreneurship, information technology, targeted marketing, individual and environmental factors were obtained. Also, micro-moment components, social stories, live video, artificial intelligence, personalization, SEO search engines, social networks, voice search, visual advertising, blockchain, influential people, advertising, video marketing automation robots are known to influence the development of new banking products. Were. This research presents a new product development model according to the new marketing environment and by introducing a model based on seed marketing, provides a relatively comprehensive local model to promote and increase the effectiveness of banking products.

Due to the increasing prevalence of virtual communication and its many benefits in improving the experience and the possibility of consumers benefiting from similar experiences, it is important to pay attention to new marketing methods designed based on social platforms. In this regard, the present study seeks to answer the following question: What are the influential factors and indicators for the development of a new product based on seed marketing in the banking industry?

To achieve the main goal of the research, which is to present a new product development model based on seed marketing in order to promote and increase the effectiveness of new banking products, the exploratory mixed-methods approach has been used and using qualitative data analysis, factors and characteristics are identified, categorized, and modeled. The qualitative development of a new banking product was extracted and then the model was tested using the survey method and structural equations. Based on the interviews and previous studies, the factors affecting the new product development model based on seed marketing in 18 components were:  1) time management, 2) cost management, 3) relationship management, 4) appropriate decision making, 5) welfare and comfort, 6) marketing techniques, 7) commercialization strategies, 8) creativity strategies, 9) innovative strategies, 10) value creation, 11) competitive advantage, 12) globalization, 13) product growth and maturity, 14) entrepreneurship, 15) information technology, 16) targeted marketing, 17) individual factors, and 18) environmental factors. Also, micro-moment components, social stories, live video, artificial intelligence, personalization, SEO search engines, social networks, voice search, visual advertising, blockchain, influential people, advertising, and video marketing automation robots are known to influence the development of new banking products.

Based on the interviews and previous studies, the factors affecting the new product development model based on seed marketing in 18 components were:  1) time management, 2) cost management, 3) relationship management, 4) appropriate decision making, 5) welfare and comfort, 6) marketing techniques, 7) commercialization strategies, 8) creativity strategies, 9) innovative strategies, 10) value creation, 11) competitive advantage, 12) globalization, 13) product growth and maturity, 14) entrepreneurship, 15) information technology, 16) targeted marketing, 17) individual factors, and 18) environmental factors. Also, micro-moment components, social stories, live video, artificial intelligence, personalization, SEO search engines, social networks, voice search, visual advertising, blockchain, influential people, advertising, and video marketing automation robots are known to influence the development of new banking products.

This research presents a new product development model according to the new marketing environment. By introducing a model based on seed marketing, it provides a relatively comprehensive local model to promote and increase the effectiveness of banking products. The results of the present study present a relatively comprehensive model based on the requirements of the bank's characteristics. It could be said that it is more suitable than other models presented by experts as other models have been presented for the development of new products in various industrial sectors such as cosmetics, fast food products, and edibles. Compared to other models, the obtained model has advantages in terms of the obtained dimensions, components, and indicators.

Developing a new product in a rapidly changing competitive market is raised as a management strategy for the survival and growth of most companies. Developing a new product can create competitive advantage and new markets and ultimately increase the revenues and benefits for companies, which has become a necessity for manufacturing and industrial organizations due to the rapid advancement of technology, the increasing competition in global markets, and the increasing changes in customer needs. The process of developing a new product must respond positively to customer needs and create a proper competitive space for the organization. Developing a new product is one of the key strategies to gain a competitive advantage and maintain the organization’ growth.Science and technology parks have been created as one of the components of national innovation systems and the infrastructures of knowledge-based economis to increase wealth in societies through encouraging and promoting the culture of innovation and increasing the power of competition among knowledge-based institutions and companies operating in the park. Science and technology parks are created through growth centers and reproductive processes and facilitate the growth of innovation-based companies in a knowledge-based economy where the production and exchange of knowledge are major factors in creating added value. Furthermore, science parks provide other value-added services, along with workspace and quality facilities, to the park’s institutions and transfer knowledge among the institutions that produce and consume knowledge. Generally, knowledge-based companies are a kind of mechanism for transferring technology from university to industry. They serve to commercialize new technologies with the results of research and development in universities. These companies can be precious because they strengthen economic sectors, grow faster than ordinary start-ups, and contribute more to economic and industrial changes in regions as well as the whole economic space around them compared to start-ups.There are areas of imperative activity for any organization to achieve the targets it has set for ahead. They are known as critical success factors in the management literature and are considered as the integral components of an organization's success in achieving its targets. Managers of the companies located in the parks are not familiar with new product development. Hence, understanding the factors affecting the success of new product development is essential for these companies. The main question of this research is ‘what are the key factors affecting the success and development of a new product in science and technology parks?’ The purpose of this research was to provide success-driving models of developing new products in small and medium manufacturing knowledge-based companies in Fars Science and Technology Park in 2018 using the meta-synthesis method. This method is applied to integrate several studies to achieve comprehensive and interpretive results. Meta-synthesis focuses on qualitative studies and refers to the translation of qualitative studies into each other and the researcher's deep understanding. In other words, meta-synthesis is a combination of the interpretations of the primary data in selected studies. It explores new and fundamental subjects and metaphors by providing a systematic attitude for researchers through combining different qualitative types of research. This method enhances the current knowledge and provides a comprehensive view of issues. Meta-synthesis requires the researcher to conduct a thorough and in-depth review and combine the findings of the relevant qualitative types of research. Sandelowski and Barroso's seven-step meta-synthesis method was used in this research. A total of 123 articles in the field of success in new product development were evaluated using the mentioned method, the corresponding dimensions and codes were extracted through the content analysis, and the importance and priority of each were determined using the Shannon quantitative entropy method. The main achievement of this research is to present a model of success drivers to develop new products in knowledge-based companies, consisting of four main categories and 20 codes. These items are compiled using the meta-synthesis method. According to the results, focus on the uniqueness of the new product, attention to customer needs, creating value for the customer, indexing the company, using customer-based management systems, business strategies, learning spirit in all the members of the organization, and focus on advertising to introduce a new product to the market have the highest coefficients of importance. As the results showed, the most pivotal, effective and impressive factors can be identified in each of the quadruple dimensions, and their selected option can be used to improve performance. From a productive point of view, the most pivotal factor is human resource skills, the most effective factor is technological capability, and the most impressive factor is the amount of facility use. It is possible to increase the productivity of production facilities by improving the skills of human resources in the selected portfolio. Knowledge-based companies focus on product delivery and strive to maintain and then enhance their position in the business market based on their long-term vision by adopting strategies. The strategies they emphasize for creating value for the customer are based on separate market observations and the capability for customer relationships. The use of this capability is based on directing internal processes. One of the strategies in this regard can be the provision of new products based on research and development and estimating market demand. The process of developing a new product imposes costs on the company. These costs include the cost of preliminary studies, design, and construction of prototypes, product introduction advertisements, etc. The need to pay attention to the success factors of new product development plays a vital role in conserving the company's resources and surviving in the market despite the limited financial resources in knowledge-based companies. Attention to the identified success factors in this study provides a clear view for planners, policymakers, decision-makers, managers, and activists in knowledge-based companies and helps them perform the best in the face of the business market.

Because the industry still faces challenges, it requires an environment of collaboration. This can be achieved through networking and interaction between platform owners and manufacturers of complementary products within a platform based ecosystems as one of the success factors. The purpose of this study is to present a model to investigate the factors affecting the integration of the manufacture of complementary products into new products development in the space industry in Islamic republic of Iran. The current research was conducted using descriptive – correlation methodology. Respondents were senior executives and national space project managers. Structural equation modelling (SEM) technique using Partial least squares path modeling (PLS) statistical software was employed to test of the research model and hypotheses. Data analysis indicates a significant and positive relationship between product modularity, product novelty, complexity of product development tasks and integration of the manufactures of complementary products into platform-based new product development process. There is a negative and significant relationship between the strategic importance of product development tasks and the integration of partners into the platform-based new product development process. Finally, the findings showed that the integration of partners has a positive and significant relationship with the performance of the platform-based new product.

In this paper, we have studied the impact of utilizing the customer knowledge on the innovation and new products’ performance in Sama Samaneh Software Co. Theoretical foundations and similar researches’ literature was reviewed to design a research model. Three types of customer engagement are identified (customer as the information source, customer as the innovative colleague, and customer as innovative) and their correlation with other variables are proposed as the main hypotheses. Ninety Sama Samaneh holding employees and managers were randomly chosen for the descriptive survey method. A questionnaire consisting of seven-level Likert scale closed questions was designed to measure the main variables. Validity and reliability of the questionnaire was measured as very good, and the data was analyzed using SPSS and PLS software. The results show that the proposed model can predict the performance of new products in 80% of the cases. They also show that the nature of customer’s knowledge impacts their type of engagement in developing new products, and the performance of new product development relies on customer’s engagement type.

Competitive advantage is a set of unique capabilities of an economic unit that allows it to penetrate arbitrary markets and outperform competitors. Therefore, the purpose of this study was to investigate the effect of entrepreneurship orientation, market orientation, knowledge management orientation on sustainable competitive advantage and analyze the mediating role of new product development in a dairy company in Khorasan Razavi province. The present study is applied in terms of purpose and descriptive-correlation in terms of nature and method. The statistical population of this study is all employees of this dairy company in Khorasan Razavi province, whose number was 600 people and the appropriate statistical sample was selected using Morgan table 234 people and non-random sampling method was available. The research data collection tool is Julio Standard Questionnaire (2018) and Mo et al. (2017). Cronbach's test was used for the reliability of the instrument, which was higher than 0.7 for all variables and the validity of the questionnaire was confirmed by content and structure validity. Structural equation method using LISREL software was used to analyze the data. The results showed that the Entrepreneurship orientation, market orientation, knowledge management orientation have an effect on sustainable competitive advantage. The impact of new product development on sustainable competitive advantage was also confirmed. Finally, the mediating effect of new product development between entrepreneurship orientation, market orientation, knowledge management orientation and sustainable competitive advantage was confirmed.

The purpose of this study was to design and explain the agility new product development cycle model in IKCO.This study, in terms of purpose, functional, in terms of approach, exploration, and in terms of data analysis, is mixed method. During this phase, the snowball sampling method was used and the process continued until the theoretical saturation of the researcher was reached and a total of 11 interviews were conducted. In the quantitative phase, all senior, middle and senior executives of IKCO Industrial Group were considered as the statistical population and 210 of them were selected by simple random sampling. In the qualitative phase of the research, because of the fundamental data theory approach, the main tool for data collection was in-depth, unstructured interviews with experts. In the quantitative phase of the research, SPSS and Lisrel softwares were used to perform descriptive and inferential analyzes. Finally, the research results led to the design of a agility new product development cycle model in IKCO (based on the paradigm model structure), and in a large community, hypothetical model relationships were tested and validated.

Today, banks and financial institutions of the banking industry, as one of the important service industries, need significant innovations to be present in the competition scene. The purpose of this study is to investigate the effect of personal and organizational factors on customer attitudes toward joint innovation and performance development of new services in the banking industry. The statistical population includes private and public banks in Ardabil (Export, National, Housing, Agriculture, Trade, Mellat, Sepah, Pasargad, Parsian, Shahr, Saman and Ayandeh banks) and the statistical sample includes customers and employees of these banks. The sample size was obtained based on Cochran's formula equal to 384 people and in order to select the respondents, the available method (face-to-face visit to branches) was used. Variables were measured using a standard questionnaire. In order to analyze the data, the structural equation model was used using LISREL software. The results showed that personal factors (including financial, social, knowledge and internal motivations) and organizational factors (including organizational culture, organizational communication, organizational resources and organizational structure) have a positive and significant effect on attitudes toward joint innovation. Attitude towards joint innovation also has a positive and significant effect on the performance of new service development. Finally, the previous experience of joint innovation moderates the relationship between personal and organizational factors with attitudes toward joint innovation.

The purpose of this study is to design the paradigmatic model of cooperation model between knowledge base organization and automobile value chain by focusing on supply chain and new product development and areas explanation the related strategies. The approach of this study is qualitative and is derived from the grounded theory.
 The results of the data analysis in the model has been organized according to the policy making approach in three dimensional model with regard to the interconnectedness of auto makers in all stakeholders environment. Identify trends the in the new generation of new cars in the area of medium and high technology, reviewing the internalization depth based on 1404 plan for knowledge base companies needs definition in policy point of view, knowledge based organization units creation in design and development centers … in structural point of view, in the infrastructure view, knowledge networking creation in national industry, sanction defensive plan explanation are as the guidance strategy for this field.

The increasing growth of space achievements, which is the result of the NPD and the increase in the level of exploitation of its findings, has made the space sector an effective role in economic development and increasing GDP and the space industry is also subject to this category. Structural actions in space have created problems in the field of rockets and satellites as a concern in space over the past decade. A review of the research background reveals the impact of three levels of industry, firm and process on NPD. In this research, the problematic situation in the space industry was identified, through interviews and documentation, and the results were validated by creating a focus group. 34 factors related to NPD at this level were identified by reviewing the research background. The extent of their impact on achieving the country's space goals was assessed by the SAW method of MADM and five factors affecting NPD were selected. Then, the interaction of factors was evaluated with Micmac software. Relationships between factors were prioritized by structural analysis of factors. It was found that the factor of structure and organizational relationships at the level of the space industry has a direct impact on the time of new product entry into the market. Therefore, the rulers of the space sector should pay special attention to them. Finally, priorities and suggestions for improving decisions for NPD were presented.