جستجوی مقالات مرتبط با کلیدواژه "interpretive structural modeling" در نشریات گروه "هنر و معماری"

Despite the fact that the new city of Sahand has high a potential for an all-around presence in the field of urban branding and creating a unique brand to benefit from the advantages of urban branding, it has not yet found its proper place in this field. The current research aims to identify and prioritize factors affecting the city brand of Sahand. This study is practical in terms of targeting and descriptive-analytical in terms of methodology. In the process of data preparation and production, first, the explanatory components of the city brand were identified using the opinions of 30 professors and experts from the relevant organizations through the Delphi method. To analyze the information of 18 factors as strong influencing factors on the brand of Sahand city, ISM interpretive-structural modeling and Mic Mac software were used. The results of the research showed that mass media and physical and environmental indicators are among the most influential components of the urban brand and indicators of favorable reputation, sense of pride in the city, sense of belonging, attractiveness of the city, tourism facilities, migration, and participation are among the most susceptible factors. Moreover, the results obtained from Mic Mac show that the influential indicators are part of the key variables, which have high influence power, low dependence, and the greatest impact on the development of a city brand in Sahand city, and other indicators are part of the linked variables that have high influence and dependence. Therefore, taking the necessary measures requires the serious attention of urban and regional managers and planners.

 Regarding the nature of the New Towns in Iran, the attempt to have a desirable habitation and an expected level of urban qualified life by residents in these settlements is faced with multiple challenges. This research aims at presenting an evaluative model of the urban management challenges in New Towns based on the interpretive structural modeling approach. In the present study, the interpretive structural modeling is used to map the hierarchical relationships of the main factors. Hence, the main sources of data in this study are the opinions of a panel of experts in this field. In this method, the initial self-interaction matrix is created and the final reachability matrix is drawn. Thereafter, the variables are ranked and their relationships are clarified and clustered. The results indicate that the factors are ranked in six groups that are included in the cause and effect diagram as follows: the “environmental” factors at the first level, the “social and cultural” factors at the second level, the “facilities and services” at the third level, the “administrative and institutional” factors and “urban development and architecture” factors at the fourth level, the “financing and budgeting” factors at the fifth level and finally the “planning and policy-making” and “legal” factors at the sixth level. Moreover, the clustering of factors showed that the two “planning and policy making” factors and “legal” factors are recognized as independent driving factors. In addition, “urban development and architecture”, “administrative and institutional”, “financing and budgeting”, and “environmental” factors were identified as intermediary factors. Finally, the “facilities and services”, and “social and cultural” factors were considered as dependent ones. None of the factors were clustered as autonomous. The results of this research can help planners and policy-makers to review the urban management system of New Towns for further improvement of the system structure and enhancing the ability of facing the challenges and improving the quality of life for citizens of these towns.

Iranian hand-woven carpets as a strategic commodity in the field of non-oil exports is important, The identification of barriers to the industry and provide optimal solutions to facilitate its exports is important. This study aims to identify barriers to the export of Iranian handmade carpets using holistic marketing approach and offering its facilitators in the form of a concept model. In the first study, using a qualitative approach (content analysis), 57 code as barriers to the export of Iranian carpet extraction and according to semantic relationships were categorized into 6 classes and To overcome these obstacles, as facilitator for each class a concept proposed. In the second stage, using quantitative approach (interpretative structural modeling), the conceptual model was developed triggers for Iranian hand-woven carpets. Finally, the use of leverage-dependent matrix and conceptual model of research proposals to facilitate export of Iranian carpet was presented.

Futures studies have bidirectional communication with anthropology, sociology and culture of the nations. In this respect, finding the roots of ratio between culture and planning in the system of urban development with futures studies approach becomes necessary. Due to the purpose of this paper which is establishing the position of culturised planning in Iran-Islamic city, quantitative and qualitative research method was chosen. This study has two main sections, the first step of methodological principles is developing a native pattern based on cultural and planning links. Based on culturised planning approach we require the creation of new structures in urban and regional planning system.This structure at macro-level contains a compilation of plan of cultural development and cultural observations based on regional advantages.The level of analysis of city requires a comprehensive program with Future Studies approach that of urban management system must adapt to it and the vision of city must be developed on the basis of culturised systems.The entrance of culture in the context of spatial planning at different scales of time can contribute to the realization of Islamic-Iranian model. Then in the second step, the application of the principles and methods of Futures Studies in the compilation of process model of culturised planning in the urban development planning system is administered based on interpretative structural modeling. In this model, the weakness of the urban planning system based on the lack of attention to both culture and Future Studies component analyzed, and then the connection of municipal, regional and national steps have been identified and explained.