Determine the Key Factors of Creative Tourism Development in Borujerd County

The summary of the results of the research background shows that the development of sustainable tourism will not be possible without planning due to its importance and the potential positive and negative effects it brings. Therefore, it will be necessary to adopt fundamental policies through the process of planning and management. Therefore, urban and rural management can move towards the sustainable development of tourism with the knowledge of key drivers. The literature review of the subject in this research shows that in addition to paying attention to the sustainable development of tourism by determining the key drivers in a highly competitive world in planning and management, there will also be a need for a creative approach in order to examine the desired indicators with Determined and examined from a creative point of view. Therefore, the current research aims to identify the key factors affecting the development of creative tourism in Borujerd County by relying on the new perspective of planning and using special futures studies methods.

The current research is analytical and exploratory in nature and based on the futures studies approach and survey and field method; it is also of a mixed type in terms of data collection. The statistical population of the research includes 35 people from the trustees of organizations and experts related to the subject in Borujerd County. In the qualitative part, in order to identify the driving forces and uncertainties, observation, environmental scanning and documentary studies, group discussions and semi-structured interviews (Delphi technique) were used, and in the quantitative part, a researcher-made questionnaire was used. Looking at the PESTEL approach, the dimensions and variables affecting the development of creative tourism, such as environmental, economic, social and cultural dimensions, etc. in this County were examined and finally, by using MICMAC software, the key drivers affecting the development of creative tourism in Borujerd County has been identified and ranked.

The findings of the research and the distribution of the variables in the distribution plane to determine the state of stability and instability of the system in the studied area indicate the instability of the system. It means that creative tourism in Borujerd County is not in a good condition. Finally, according to the ranks obtained from the direct and indirect influence of the variables, 10 key factors were selected as key indicators effective on the development of creative tourism in Borujerd County, which are: "Increasing air, rail and ground lines to the County "; "Marketing and supporting investors"; "Access to the global network"; "Improve the level of foreign languages and communication with universities and industry"; "Improving the level of knowledge of employees of tourism units"; "Attention to ethnic and cultural diversity"; "Participation of natives and attention to vulnerable groups"; "Supporting the rites and traditions of urban and rural society and holding events"; "Oriental ethics and maintaining social security" and "Employment in the tourism sector". Thus, the future scenarios of creative tourism in Borujerd County should be designed based on these factors.

Based on the results obtained, several key factors were selected as key indicators effective for the development of creative tourism in Borujerd County in the future, which ranks from one to three, respectively, including the increase of air, rail and ground lines to the city, marketing and support for investors and Access to the global network. Also, based on the findings of the research, the final drivers affecting creative tourism in Borujerd County include "social-cultural factors with four drivers", "economic factors with two drivers", "educational factors with two drivers" and "infrastructural and physical factors with one driver " respectively. One of the most important results of this research is the state of distribution and dispersion of the variables affecting creative tourism in Borujerd County, which indicates the instability of the system in the study area, which shows the need to pay attention to any planning considering the uncertainties of the future and with Taking advantage of knowledge will be foresight.