THE EFFECT OF EDUCATION BASED ON TRANSTHEORETICAL MODEL ON THE TEMPTATION/SELF-EFFICACY OF SMOKELESS TOBACCO PRODUCTS CONSUMPTION AMONG GUILD TRADERS

Consumption of smokeless tobacco products annually causes the death of more than 250 thousand people worldwide. The aim of this study was to determine the effect of transtheoretical model education on the temptation / self-efficacy of smokeless tobacco products among guild traders.

In this quasi-experimental study, 320 guild traders were studied by simple random sampling. The data collection tool was a researcher-made questionnaire that was used after confirming its validity and reliability. Intervention strategies included group discussions with videos and photos related to the destructive effects of smokeless tobacco products on general health and oral health, using data projectors and PowerPoint. After 6 months from the intervention, the questionnaire information was collected again and finally the data were analyzed in SPSS 20 software using descriptive and analytical tests.

In the pre-intervention phase, the mean scores of temptation/ selfefficacy in pre-contemplation stage were 16.63± 1.59, 16.45 ±1.51 contemplation and 13.28±0.48 readiness, but in the next phase, from the intervention, the mean scores of this structure in individuals in the pre-contemplation stage decreased to 9.97±2.09, contemplation to 9.94±2.26 and readiness to 10.61±2.18, and there was a significant difference between this structure and the changes were observed (P-Value <0.001).

By designing and implementing interventions based on the transtheoretical model, the temptation of people consuming these products can be reduced at different stages of change and their self-efficacy to overcome tempting situations can be increased.