مجله مطالعات میان رشته ای ارتباطات و رسانه
سال پنجم شماره 2 (پیاپی 16، تابستان 1401)

Cyberspace today is more than just technology.Social networks and messengers are slowly but steadily entering all areas of human life and affect various areas,including politics and culture. Due to some of its unique features, the social network "Twitter" has been able to find a large audience among politicians in cyberspace; In a way, a new term has been coined, called"Twiplomacy"or "Twitter-diplomacy"; Politicians have reached out to a wide audience in various countries via Twitter and expanded the boundaries of their public diplomacy.This study seeks to make a comparative study of how Iranian and American politicians use the Twitter tool; The subject of this study is the martyrdom of General Qassem Soleimani, commander of the Quds Force of the Islamic Revolutionary Guard Corps. The time period in the study of the twiplomacy of the two countries has been ten days from the day of General Soleimani's martyrdom (from3to13January2020). Data collection was done by purposive method and due to the limited volume of data, the counting method was used instead of sampling.At the end of the study, confirming the hypothesis of maximum use of the right-wing Twitter compared to the Democratic current, it was found that US twiplomacy mainly sought to convince public opinion about the legitimacy of its assassination of General Soleimani and the need for domestic political unity against Iran.While Iran's twiplomacy has been mainly based on emotional discourse and around the expression of General Soleimani's personality traits and the certainty of taking revenge on the perpetrators of his assassination.

The issue of self-awareness is inextricably linked to social interactions. Aside from the knowledge of each person's presence and the inner knowledge of each community of themselves, this knowledge inevitably changes in social interactions. One of the sources of historical self-knowledge is the analysis of foreign tourist travelogues in Iran. Our goal in this study is not only to analyze these travelogues and extract the moods of Iranian tourists, but also to realize the representations of these creations on the Instagram social network. For this purpose, we reviewed the travelogues of foreign tourists who traveled to Iran in the Safavid and Qajar eras to get a representation of the scenic tourist creations on Persian Instagram. In this research, we have acted in two steps using theme analysis method. First, by studying 57 travelogues of the Qajar and Safavid eras, 85 propositions related to the temperaments of Iranians were obtained. In the following, we reached 82 hashtags on Instagram and reviewed a total of 1640 posts related to these hashtags until we reached theoretical saturation. At this stage, it became clear how the current representation of these creations has changed compared to the Qajar and Safavid eras. Of the 82 hashtags surveyed on Persian Instagram, 62% had full representations, 14.6% had reverse representations, 5% had incomplete representations, and finally 19% had no representations on Persian Instagram.

The purpose of this study is to investigate the requirements, barriers and local strategies of production leap in Ardabil province and the role of provincial media in the realization of production leap.

This research was conducted qualitatively. In the qualitative part, the Delphi method was used to construct a systematic and schematic model of the findings from the coded data. The statistical population of this study, 15 people were selected as members of the Delphi working group using purposive sampling.

Based on the findings of the qualitative section and the results of the Delphi method, obstacles, strategies and the role of the provincial media in achieving the goals of the production leap; It consists of six factors: strategy, environment, rules and regulations, infrastructure, and teaching and learning.

Media by creating culture, education, sensitization, enthusiasm, motivation, removing beliefs and deterrent mindsets, paying attention to the necessity and importance of comprehensive and sustainable development, continuous information about the process of achieving the goals of the production leap In all its dimensions and effects, pathology and pathogenesis of the development process, identifying and highlighting the weaknesses of industry in the country, establishing relations with the executive apparatus, exchanging information with stakeholders and executives of various sectors, can play their role in achieving Play production mutation goals.

Lifestyle change means a change in various aspects of life, including cultural, educational, training, etc., and is one of the important issues in the classification of generations. Therefore, the lifestyle, mentality and way of thinking of different generations has always been a topic of interest for researchers in various fields. The aim of the present study was to provide a futuristic analysis of the lifestyle of the alpha generation and to investigate the role of the media in constructing this lifestyle and by using customary and inductive content analysis method and with a systematic review of scientific content about generations, especially the alpha generation, examined the lifestyle changes of this generation. The results showed that five central concepts of 1. technology, 2. games and entertainment, 3. family, 4. education and 5. employment are the main topics of study and analysis of the alpha generation, and the media quite clearly play an important role in all this dimensions. The alpha generation is the generation of the metaverse lifestyle, and the life of this generation will be going not only with the media, but also in the media.

Coverage of important and crisis news in IRIB has often been criticized by many experts. In recent years (the 1990s), when the country was experiencing numerous crises such as floods, earthquakes, assassinations, protests and the Corona crisis, the coverage of such news on radio and television has always been criticized by many media people, officials and audiences.In the present study, using the method of quantitative content analysis, the published opinions of experts, professors and officials were studied as a unit of observation and their criticisms as a unit of analysis. The statistical population of the study was the opinions of experts and officials And audio and written has been published.According to the research findings, experts had the highest level of criticism (46.6%) about the approach and strategy of radio and television in covering the crisis, and then criticized the external media damage affecting media performance with 34.3% in total. Subcategories were the highest rate of expert criticism for procrastination, silence and delays in covering important and critical news.

This study aims to analyze the television ads of the "Imam Khomeini Relief Committee". The main research question of is how to represent the concept of poverty in ads and how to use persuasive techniques to participate in charity activities in the studied samples. Based on a purposeful sampling method, 4 samples of advertisements were selected for the study, and these were evaluated by qualitative content analysis method. The results show that the Relief Committee ads for representing the concept of poverty used from the 6 components of women, permanent head of single-parent families; Food, the orienter of interpersonal communication; The old mezzanine; Poor appearance; Forced employment of women, and charitable activities as a poverty alleviator;. In other words, the Relief Committee has acted in accordance with the definition of the concept of poverty in selecting the components of poverty. Also, they have used techniques such as using values to validate themselves, emotional attractions, hypothetical positive responses, simple solutions, symbols, storytelling, moral attraction, and indirect (soft) methods. the constructivist representation approach has been used and they have tried to construct the concept of poverty and poverty alleviation; In this way, it becomes possible to build all-encompassing stereotypes about poverty and charity work. This method does not eliminate the representation of social poverty, but rather strengthens the existing class structure in society and seeks to help the poor and the case to the poor class of society simply by arousing the emotions of the audience.