فهرست مطالب احسان درستکار

While many studies have pointed to the importance of branding as an important component in marketing, so far many local models have not been introduced in relation to the factors affecting the promotion of a bank's brand in Iran. In this regard, the present study was conducted with the aim of designing a brand promotion model for Bank Melli Iran, as the largest bank in the Islamic world.In terms of purpose, this research is an application that has been done with a mixed (qualitative-quantitative) approach. The statistical population in the qualitative section includes 13 officials of the general offices of Bank Melli Iran and in the quantitative section a sample consisting of 400 customers of Bank Melli has been selected. Semi-structured interview and researcher-made questionnaire were used to collect data in qualitative and quantitative sections, respectively. In the qualitative part of the research, data-based theory has been used to identify the components of the pattern of brand promotion mechanisms of Bank Melli Iran, and in the quantitative part, the partial least squares method has been used to validate the proposed model. In the final phase of this research, using hierarchical analysis process, the components of Bank Melli Iran brand promotion are ranked. The results of validation of the proposed model with the partial least squares technique showed that the proposed model in this research has a good validity. Criteria prioritization also showed that the brand equity criterion, brand promotion criterion, and strategic branding planning criterion are of the highest importance, respectively.

Problem Statement:

 Islamic city and urban planning is an interesting, challenging, and audience-oriented topic. What prioritizes Islamic research and urban planning is an Islamic government and the current Islamic laws in that government. The development of the earth must be in the service of the rational life of man, and the eternal life of man is superior to mere development.

The purpose of this article is to give an overview of the existing approaches in Islamic urban planning studies and to introduce the integrated studies approach in Islamic urban planning.

The present study is about the subject in terms of developmental purpose, descriptive implementation in terms of implementation, and qualitative content analysis of resources in terms of research method. The required data has been collected by the documentary method.

This article tries to study the basic principles of the Islamic city by re-reading the opinions and works and the views of experts. For this purpose, he examines their opinions according to the proposed categories in a theoretical framework and sees differences in views and expressions of different concepts about the Islamic city.

The results show that the city and Islamic urban planning should refer to the general principles of Islam and not go into details and follow the intellect to form the city. And this principle will lead to the victory of the general principles of Islam over the city. As a forthcoming solution in Islamic urban planning studies, we can refer to the comprehensive plan of Islamic management called Najma, which as an upstream and comprehensive document can enter the field of Islamic studies in various fields and complement interdisciplinary studies.

As the most widely provided service industry worldwide, tourism has attracted the attention of a wide variety of managers and researchers. Therefore, it is crucially important to identify the componential elements involved in tourism marketing and offer optimal solutions to facilitate tourist attraction. Considering the fact that previous has merely partially investigated the factors involved in tourism marketing, this study sought to conduct a comprehensive examination of such factors, systematically reviewing the expansive related literature. This study is considered exploratory in terms of purpose and applied in terms of nature, using the meta-synthesis method to analyze the collected data. The study’s statistical population comprised 580 studies conducted from 2000 to 2020, out of which 87 studies were selected using purposive sampling. The collected data were then gone through content analysis, coded based on open, axial, and selective coding methods, according to which 78 codes, 21 concepts, and six categories were identified and analyzed using the meta-synthesis method. Finally, the validity of the analyzed data was confirmed by Cohen’s Kappa Coefficient. According to the study’s results, the main categories identified for tourism marketing were as follows: integrated marketing (incentive promotional mixtures); satisfaction; relationship marketing; internal marketing; electronic marketing; and ICT factors. Therefore, it could be argued that this study offers a deep understanding of the existing literature on tourism marketing.

The contemporary world is witnessing the occurrence of strategic changes all over the world due to the increasing competition in the field of banking at the national and international level. Due to these transformations and changes, research on brand promotion mechanisms has been prioritized by financial and banking institutions. The purpose of the current research is to design a model of mechanisms for promoting the brand of National Bank of Iran. The present research is considered to be an applied research in terms of purpose and a mixed research in terms of method. In the qualitative part of the research, articles related to brand promotion factors were used, and in the quantitative part, the opinions of brand experts were used. Data analysis was done in the qualitative part with the method of synthesis and in the quantitative part by using structural-interpretive modeling. In the qualitative part, 26 concepts were extracted from the theoretical foundations, which were categorized into 6 categories. Then, in the quantitative part, using the ISM method, the categories were leveled and drawn in a model format. Based on this, the brand promotion mechanisms of National Bank of Iran were classified into five levels, with brand value being placed at the first level and conversational ability at the fifth level.

Urban management governance is stated when it is intended to form in the city administration by facilitating the process, creating and increasing the participation of citizens in urban management framework. At this point, an assessment of urban management frameworks is imported and used. Challenges occur when evaluating these frameworks to enter extraordinary components. With these interpretations, the main problem in the metropolitan city of Tehran is the expediency in urban governance. The main question is that “what is the role of expediency in urban management which aims to facilitate the participation of citizens in the city? In this research, the PROMETHEE method was recognized as one of the best decision-making methods. The why of choosing this method is that it considers several criteria for comparing methods. Some of these criteria include ease of use, interpretation of the parameters, the sustainability of the results, the level of user interaction with the model and the ease of understanding the results. The framework of the urban administration framework of Tehran is composed of 14 main components and 53 sub-components, which is based on 14 main components including accountability, transparency, participation, effectiveness, equality, sustainability, observation and planning, legitimacy and bureaucracy, civil capacity, service provision, efficient economics, communication, communication, security, and expediency. The component of the expediency, giving the conditions of the status of Iranchr('39')s sovereignty, has shown a completely significant effect.

The inefficiency of development programs developed in traditional (logical) ways and turning decisionmakers into incremental ones, forced us to consider development planning methods in the country. Traditional approaches are consisted with the structure and contextual requirements of the country and cannot be completely rejected. In the meantime, minor surplus is limited to maintaining the status quo and is therefore note a viable solution to drive development. In the meantime, mixed dynamic claims, combining the two previous approaches and overcoming their shortcoming by overlapping, can provide more flexible and successful implementation-level planning. Therefore, the purpose of the present study is to investigate the feasibility and effectiveness of this approach. The research is purposeful, applied, type, descriptive and methodologically-descriptive. First, through field studies, the data and information required by the complex scanning questionnaire and the factors contributing to regional development were collected by the municipal managers and some urban residents. Then, in order to analyze the obtained data, SPSS software and descriptive and inferential statistical methods were used. This study investigates the use of mixed dynamic as an alternative approach for urban development plans. As an example, Shahr-e Rey faced three separate questions to explore the application of this approach. Considering these three questions, mixed dynamics has had a positive impact on regional planning and development, regional development policy making, and the utilization capabilities in urban areas and can be applied in this area.

Today's world, due to increasing competition in the field of banking at the national and international levels, has witnessed the occurrence of strategic changes along with the macro environment around the world, which has affected everything from policy and structure to policy and management of these institutions. . By the nature of these changes, the performance of financial institutions is also affected. Therefore, applying marketing knowledge as one of the elements of new management systems in financial institutions seems to be very important and this is exactly why the concept of brand in service marketing has a more important position than other sectors and considered as a determining factor. The purpose of this study is to identify the mental pattern of customers towards the brand of Iran Melli Bank by Q method. This research is mixed in terms of data collection and analysis (quantitative-quantitative), applied in terms of purpose and descriptive in terms of method. The statistical population is the customers of this bank. Data collection tools are structured interviews, library resources and Q table. In the qualitative section, by conducting structured interviews with 22 customers and analyzing them thematically, similar opinions were extracted about the brand of Iran Melli Bank. Then, in the quantitative part, by completing the 36-item Q tables and analyzing the data obtained by factor analysis, the mentality of the individuals in each group was identified, analyzed and examined. The results of this study show that there are four different mental patterns of the brand of Iran Melli Bank and each of the mentalities has different concepts and characteristics.

Attention to the physical development of the city is a basic necessity in urban development programs. In Iran, the rapid physical expansion of cities in the form of unplanned and uneven growth for various reasons, including uncontrolled migration, is one of the main problems of cities, which is a phenomenon called scattering of the growth results of this species. The main purpose of this study is to analyze the indicators of urban development with the approach of superiority and intelligence in the 16th district of Tehran. Among the theories and schools proposed in connection with the solution of the scattered superficial problem; The theory of urban smart growth has been selected as the basic theory and guide of research. The main method studied in the present study is descriptive-analytical method and several methods have been used to achieve the objectives of the research and measure the research indicators. The results of T-test indicate the fact that the variables of increasing accessibility, creating self-sufficient neighborhoods and intensive development of neighborhoods are less desirable due to the significance level higher than 0.05. On the other hand, the variable of creating attractive and identity-based neighborhoods has a relative desirability in the study area. The results of the study The nature of these changes and their stimuli has been the main issue and what was followed was an approach to the model of Tehran's 16th district in the contemporary and present era. To this end, effective indicators were identified, which were themselves a physical reflection of the existing structural set in the urban system of District 16.

Space and deployment activities and living it requires an independent organization with administrative procedures and processes. Organization as a key point in creating a balance in the region will be remembered. The step is very important and necessary to recognize in the early stages. Space and deployment activities and living it requires an independent organization with administrative procedures and processes. Organization as a key point in creating a balance in the region will be remembered. The step is very important and necessary to recognize in the early stages.The spatial organization of the executive process is a difficult process to follow. The research is to understand the complex process of spatial organization with the goals of the region. The goal of achieving a clear and systematic process in which the spatial organization of research method is documentary and library. which are major steps to do just taken a big step towards regional balance.

Statistics of the Statistics Center of Iran show that, Sistan and Baluchestan province, according to the five-year periods of population and housing statistics of the Statistics Center, Leveling the economic security of the cities of the province to achieve the development model can be considered as a right path. Therefore, the research question is: What is the zoning situation of the cities of Sistan and Baluchestan province in terms of economic security? The present research is based on applied purpose and scientific research and based on the nature and method, descriptive-analytical method has been used. The nature of the data used is quantitative and the method of data collection and field information is documentary. The writing framework can be compiled based on the interrelationship of security indicators in the economic dimension, data collection through library studies and field research (interview) and preparation of a questionnaire. Based on the results obtained in the field of economic security in indicators of smuggling of goods and currency, etc., border markets, unemployment rate, variable income, financial poverty, employment and job opportunities by foreign nationals, deprivation of the city in terms of infrastructure, water shortage Consecutive droughts, false jobs, distance from the main axes of development, job security of Fanuj, Qasr Ghand, Mehrestan (Zaboli), Zabol and Konarak counties are more secure than other counties, respectively.

Attention to social security is very important in the development of the province and cities as a whole. What is considered by experts and planners in social security is categorized in the form of city and province indicators. Sistan and Baluchestan province has not received enough attention in the discussion of security; therefore, the social security of this province is not at the desired level. The main issue in Sistan and Baluchestan province is achieving sustainable security in various dimensions. In this regard, to answer the research question entitled, "What is the zoning of Sistan and Baluchestan province and the situation of this province in the field of social security?" Been paid. The main goal of achieving sustainable security in Sistan and Baluchestan province is the micro-leveling of the cities of Sistan and Baluchestan province in the field of social security.

Based on the nature, descriptive-analytical method has been used for this research. The writing framework is based on the interrelationship of security indicators in the social dimension, data collection through library studies and field research (interview) and preparation of a questionnaire, which is used to analyze the data in this part of the analysis method and technique.

It indicates that the indicators of social security in the cities of Zahedan, Saravan, Iranshahr, Chabahar, Khash, respectively, have been more effective in creating danger and as a result of insecurity in these areas than other cities.

Based on the results obtained in the field of social security, the cities of Fanuj, Delgan, Qasr Ghand, Mehrestan (Zaboli) and Zahak have more security than other cities, respectively, and Zahedan, Saravan and Iranshahr have the lowest, respectively. They have security among the cities of the region.

U theory seeks guidance from the most probable future. An activity can lead to completely different results depending on the structure of the attention from which a particular activity is performed. In this article, we try to study this theory, which does not last long, and in the field of urban planning, which has its roots in the social sciences, and how it enters the field of urban planning in Iran. The question we are looking for an answer to is whether U theory can be present in the field of urban planning in Iran? How? This question somehow forms the main basis of the present article. For research, the interpretive-explanatory method, which is a subset of qualitative research method, has been used. The resources used in advancing the article have been obtained through extensive library studies, both in the field of theory and in the field of city theory. These sources are then used based on interpretive-analytical method. The results indicate that the managers and mayors of the country's cities, who are also considered as city leaders, should avoid superficiality, arbitration and prejudice within the city and stop it. These leaders must be immersed in themselves so that they can identify the blind spots of their leadership and work to eliminate them by exposing them. Then, with an open-minded, open-hearted and open-minded presence, make decisions and make fundamental changes in leadership.

Informal spaces and informal settlements are expressed as a hidden contaminated space. This contamination is felt more naturally in other areas. On the other hand, every urban space needs a series of communications that can be complex or simple. Urban space with complex communications has a superficial layer of the type of interactions in the city. This space is a source of pollution due to its multiplicity and extensive connections with different people. Pollution is defined as the level of surface pollution that people leave with their communication in space. The aim of this research is to study and analyze the strategic relationship between coronary heart disease and its severity of impact on informal spaces and informal settlements.  

The present article investigates the effect of coronary heart disease in informal settlements with a quantitative and descriptive-analytical method. In this study, SPSS and SWOT software were used for analysis. The sample size in this project is estimated at 313 people who are city officials and specialists and residents of informal settlements in Golestan city in Tehran province.

Urban spaces, especially informal settlements, are one of the urban spaces with complex communications. Because the type of communication in such spaces due to economic, social and cultural conditions is much wider and much more polluted than other urban spaces. With the outbreak of coronary heart disease in 2020 (Covid 19), the conditions for this type of settlements, especially in Golestan city in Tehran province, became more critical.

The results show that coronary heart disease has a multifaceted and multilayered effect on such spaces. Informal settlements in the regions (Golestan city in Tehran province) are introduced as a source of superficial and functional pollution due to the high volume of traffic and lack of order and hygiene at the level of roads and settlements.

Quality of life in urban residential environments, including cities in Iran, faces a variety of risks that reduce residents' satisfaction. By identifying the factors that promote the quality of life in urban areas, this study seeks to determine whether optimal residential satisfaction can be achieved. Also suggested in Golshan neighborhood as case study, in order to achieve a better quality of life, interventions should be made in the areas of housing, public transport, open spaces and green areas, and solutions to improve them.

 The overall objective of the present study was to measure and localize the quality of life indicators in the Golshan neighborhood and to present strategies for improving the quality of life. The satisfaction model is designed as a basis for evaluating the indicators of quality of life in the four dimensions of physical-spatial, socio-economic, functional-service and environmental.

The research method is descriptive-analytical and in order to final evaluation and data analysis, SPSS software and statistical methods such as mean, Spearman correlation coefficient were used. The method of collecting field information is through objective researcher interviews and interviewing the authorities and filling out the questionnaire.

Evaluations and analysis results show that the overall satisfaction of residents in Golshan is moderate. The highest satisfaction with the criteria of high neighborhood relations among residents, area of ​​residential unit, sense of belonging to the neighborhood, etc. is expressed. The study also found that among the individual characteristics, gender, occupation, education and number of households in terms of collective dimensions were more important in affecting residential satisfaction

In the process of isolation and marginalization of the periphery of the land, the characteristics of the land are dimmed. Therefore, the margin of the regions of the confluence of two phenomena of insecurity and underdevelopment. Since the approach of this research is military application, it has been addressed to the security dimension. The issue of interest in southeastern Iran is that peripheral areas are considered as one of the most prominent spatial inequalities in terms of development in the country. Because of their remoteness and distraction and marginality, and especially the disruption of its territorial space, the rest The country has made the region very small in scale, making the province one of the most deprived provinces in the country. Therefore, the objectives of this research can be summarized as follows: Ideal goal: Achieving sustainable security in Sistan and Baluchestan province. General objective Appropriate grounding for achieving a balance and balance between the two sides of the country with increasing levels. Security, Particular objective Assessing security in general terms with regard to the research approach. The present research is based on the purpose of scientific research and is based on the nature and method of descriptive-analytical method. The nature of the data used is small and is a way of collecting data and information from the field and documents. The writing framework can be based on the interrelationship between security indicators in the economic, political, military and social dimensions, data collection through library studies and field research (interviewing), and the preparation of a questionnaire. In the overall survey of security indicators in each city, Fnvj, Delgan, Zabul, Qasrkand and Mehrestan (Zabali) have the highest levels of security and the lowest risk, respectively. For each city, in terms of military, social, economic and political security, Overall security has been gained. Military security and social security, with the criteria set out, because of their close relationship with each other and with regard to the research approach, can look different and out of the general view on the issue of security. The remarkable point is that the results of the AHP technique, as stated, are between zero and one. Now in this research, given the existing indicators, the closer the coefficients are to the nearest, the target city is at higher risk and therefore has less security. Based on the results obtained in the field of military security, Fenjj, Qasrkand, Zabol, Mehrestan (Zabali) and Zahak have the highest level of security and the lowest risk according to the priority of the cities. In the area of ​​social security of Fnoj, Delfan, Qasrkand, Mehrestan (Zaboli) and Zahak cities and in the economic security of Fnoj, Qasrkand, Mehrestan (Zabuli), Zabul and Konarak cities and in the political security of Zabol, Delgan, Nimroz, Zahak And Mesterand (Zaboli) are more secure in the order of priority than other cities.

Its development and ranking or zoning is considered as a major component of regional planning and the planners' attention to this is very high. In order to achieve a high level of quality of life, it is necessary to pay attention to the development of the province. In any case, the development of the province will be higher, we will see a rise in the living standards of the inhabitants of the province. Achievement of the developmental level of the expansion province to the indicators being evaluated. Investigating and evaluating the development of Sistan and Baluchestan province can be a key component in the proper planning of the province for the desire to achieve more prosperity and thus the satisfaction of the inhabitants of the province. The objective of macro-zoning of development of Sistan and Baluchestan province, the aim of the reason is to assess the development of the province in terms of socio-cultural, economic and infrastructural aspects, in this study. Question of the research, what is the development level of Sistan and Baluchestan province? It should be. The present research is based on the purpose of scientific research and is based on the nature and method of descriptiveanalytical method. The nature of the data used is small and is a way of collecting data and information from the field and documents. The writing framework can be based on the interrelationship between development indicators in socio-cultural, economic and infrastructural dimensions, data collection through library studies and field research (interviewing), and preparation of a questionnaire. By examining the sum of coefficients of indicators for each city, Zahedan, Iranshahr, Khash, Delgan, Zabul have the highest development and priority in terms of priority.

IntroductionAccording to the definition of Trucks the soundscape concept is a subjective component. It means the way that the environment is understood by the individuals and communities and it examines concepts such as people's expectations. The last attempt to define the soundscape has been carried out as an interdisciplinary subject that is related to an ISO group called ISO / TC 43 / SC 1 / WG 54, that is obliged to provide a comprehensive and standardized definition of the landscape term after examining the 24 participating countries: "A acoustic environment which is perceived experienced or understood by a person or group of people.” Definitely, all of these definitions focus on the two main issue "environment" or "listener person". There is a lot of study that define the soundscape based on the acoustic environment and the place of the individual. But, in newer definition the main emphasis is on the listener person.
Materials and MethodsSince the assessment of the soundscape is an interdisciplinary subject and is examined from different aspects (Social sciences, environmental, psychology, design, planning and urban management, landscape architecture, acoustics, etc.), So, it seems that using a combinatorial approach is more logical that can cover the existing approach as much as possible. Therefore, in this study, the various methods and models have been used to progress for each target of the study. First, the use of the grounded method was selected for the fieldwork and data analysis. Since, the main emphasis of this method is on the results arising from the memory writing of the participants, in other words, it is based on the listener’s individual in the research process, because in the recent years, most of studies have emphasized to the individual than the place or acoustic environment, that this indicates a shift direction in the definition and evaluation of the soundscape. For this purpose, it is required to express all the subjects related to how a listener’s individual can be the center of this study and "using a linguistic approach to apply its concepts for the recognition of soundscape issues". Finally, the model of "soundscape planning of the Pier Headforce has been used that is known as the Sonotop map to provide better solutions. This model has been also used somewhat in the Global Sustainable Soundscape Network project (CNH-RCN).
Discussion of the ResultsThe final evaluation and analysis of data shows there are mainly four types of judgment about soundscape:1) High Soundscape, but acceptableThere is a deep thought about the sound in this category of soundscapes, a decision of having the role and sinking in the voice of the activity. This case related often to other aspects of the acoustic preferences of the listeners. Although participants sometimes like silence, but they really like being around other people and enjoy from the dialogue with them. The live music is one of their main methods and preferences for the leisure time. Although, the live music events are noisy and controversial, but these events are also very heartfelt to them and they are not afraid to share his private space.
2) High soundscape and unacceptableThe largest category of reactions to the negative effects is unwanted interferences. These sounds are usually loud noises and stimulating such as sirens, cars and motorcycles horn. Reactions and the main reasons for this interference are more complex and extensive than they seem. Initially, those sounds were considered likely that someone could generally expect the irritation from them, but they are considered as an inseparable part of the soundscape. The Police and ambulance sirens are some examples of non-irritated "irritation", although, the sirens are certainly louder and more irritating, and especially they are designed for people attraction, but the sounds of the horns are much more persecutor.
3) Calm soundscape and acceptableDesirable and calm environments have been generally described by joy or peace feeling. Many phonetics researches have been focused to generate quiet environments and have achieved a relative success as well. These researches are generally focused on the urban parks and their potential and bracing nature. It seems also that there is very little attention to the peaceful places that are not the urban green spaces. In contrast, very few people have been used in the study of the urban parks for this purpose.
4) Quite soundscape, but dreadfulThere was only a concept for this category, places that are silent, but have a negative manner and accordingly, the loneliness and fear issues have been formed, some issues like the public subjects that are the key tools in the confronting mechanisms that the listeners use them to conflict with the spaces that have been judged as the undesirable, but silent soundscapes. The actively understanding process of these soundscapes relatively is clear. The listener wants generally a level of human passive companionship. If they fail to hear or understand someone who is around them, show their loneliness and generally use a confronting mechanism in these cases. This case is often linked to the space.
ConclusionsIn this study using grounded theory, how the perception of sound judgment and a variety of audio available from soundscape was found in the study area. The results show that the sounscape are manifold and complex concept and people’s Perception of different factors affecting the environment is Mnazrsvty on their overall satisfaction. Consequently, in evaluating Soundscape according to the emotions of each person and the background of their social and cultural is very important, so that in case of providing satisfaction, a sense of comfort created in person, and if not satisfied, if a person's ability to control the environment not by ignoring the noise, vandalism and leaving phenomenon will occur.
Harvest information by memory correspondence and interviews within the study, it was concluded that when " threshold attention" of person to enter into a soundscape to be enough, this soundscape considered and responded listener in the way of his judgment about soundscape impressive. The changes range of the soundscape is “high, but acceptable”, “high, but unacceptable”, “calm and acceptable” and “the quiet soundscape but dreadful.” The most important voices that can be heard from the city are unpleasant sounds such as traffic voice, construction, street factories and repair shops, neighbors loud music sound, uproar sounds and so on. Gray voices have created some brown fields that have been surrounded into the spaces between the buildings.
Here the main question would be "how to apply the results of the evaluation soundscape design and urban planning in the area to be used?" Since urban planning based on the location information, using GIS are different models for the future, proper planning in order to improve the environment. Thus, sounscape evaluation purposes in the study area from theory into practice is more closely coordinated.
Per Hedfors used Ian Mc Harg method of landscape analysis to evaluate soundscape maps. In this regard, the researcher stated that the method can be combined with a clear map to show different aspects of the same soundscape. soundscape layer (sonotope) proposed as one of the information layers in planning urban soundscape. To define the existing Sonotops, the expected aural modes of the users should be considered about the relevant locations. Expected activities in their place are very important due to the land use in the planning or designing the acoustic and appropriate conditions. A list of available acoustic resources can be drawn based on the land use plan. The planning resource can be allocated to the new places in the soundscapes. Therefore, the acoustic fields map can be identified through all acoustic, effective resources in the area. Nowadays, the common method of the description of the acoustic fields for one or more acoustic resources to design or understanding is often limited to the sound intensity feature.

Yazd city is faced with environment problems in natural dimension and economic problems, lack of employment and work opportunities in economical aspect. The environmental problems of Yazd city is related to the old and foreworn factories which were active in the field of construction materials. At the present time, due to their abandon, are considered as one of the environmental problems and due to their failure and being out of service are considered as one of the economical problems. The ideal aim of this research is formation of a creative region with industrial tourism and its functional aim is presenting the required proposed guidelines for development of program and creative plan with emphasis on formation of creative region with industrial tourism. In this research, for advancing each one of the considered aims of this research, different methods have been used. As general, it is possible to define the evaluation method in GIS as the following: after recognizing the current conditions of Yazd city and forming the basic data and information, by using the software for analyzing the city information, the quantitative data will be formed as quality outputs in the form of analytical maps and by using Fuzzy Logic. Then the above obtained maps , due to being qualitative have been used by grounded theory method and by coding the obtained information from the analytical maps, the integration model is prepared and the feasibility of forming creative region in Yazd city with respect to integration strategies is determined. The results indicate the theory of industrial tourism as the appropriate option for forming creative region. The cycle of creative region includes innovation, social capital, life quality and creative human capital.

Recreating the field as a public space can be of particular importance.social, cultural, etc. Provides access. Hypothesis and research questions can be leading this issue that has been created or recreate the extent of user satisfaction with the space has been able to improve the quality of space? The aim of this study user satisfaction space of urban renewal, public space is centered Monirieh field. The dominant approach in this study is a survey using a questionnaire. Moreover, in order to strengthen the foundations of theoretical and accuracy in data collection techniques to study the documents, is used. The validity of the method to test the validity and reliability of Cronbach's alpha was used. On the other hand, in addition to area residents, receive large numbers of people from the outside range. The results of the analysis show that, in general, about 43% percent of the independent variables on the dependent variable explained. The permeability of 43%, personal perception as much as 32% percent, Ghana 30% percent, diversity of 22%, readability by 21% percent, prosperity and the extent of 15% percent and 14% percent impact visual requirements Have had. The results show that users of the space created by high and very high ratios are satisfied. User comments space than variable Ghana to study showed that increasing the richness, satisfaction of users of the space will be reduced, with increased user satisfaction variables control of public space recreation field will Monirieh Tehran.