حسین صفرزاده

This study aimed to identify the dimensions, components, and indicators of professional ethics for managers in small and medium-sized enterprises.This research was conducted using a qualitative approach and thematic analysis. Data were collected through semi-structured interviews with experts in the field of ethics and organizational management. Purposeful sampling continued until theoretical saturation was achieved. Thematic analysis was performed using MAXQDA version 12, and the Delphi technique was employed in three rounds to validate the findings using Kendall’s coefficient of concordance and one-sample t-tests with SPSS version 25.The results revealed that professional ethics for managers are categorized into five main factors: organizational, environmental, contextual, structural, and individual. Organizational factors included combating organizational self-centeredness and having a strong organizational culture. Environmental factors emphasized the importance of policies and a supportive work environment, while contextual factors highlighted the impact of social and political environments. Structural factors underscored the significance of management styles and trust-building, and individual factors focused on the role of psychological well-being and personal competencies. The Kendall coefficient in the third round of the Delphi technique was 0.712, indicating substantial agreement among experts.The findings suggest that improving professional ethics among managers in small and medium-sized enterprises requires a comprehensive focus on various organizational, environmental, contextual, structural, and individual factors. Implementing transparent policies, promoting participative management styles, and fostering a healthy work environment can enhance managers’ ethical behavior.

organizational justice refers to the employees' feeling and perception of the level of fairness and equality in the behaviors and working relationships in an organization. In the last decade of the 20th century, organizational justice as an important concept in human resource management was noticed in the field of organizational studies. This concept is placed next to organizational commitment and employee satisfaction and is an underlying factor of organizational trust. Justice and its implementation is one of the basic and natural human needs. Throughout history, its existence has always provided a suitable platform for the development of human societies. In recent years, the issue of organizational justice has been investigated in various research and organizations, including the banking network, but since the results of various research have not summarized the results of existing studies, therefore, the present research analyzed the results of research regarding organizational justice related factors. It has dealt with organizational justice in the country's banking network and understanding the relationships between them.

The present study is an applied research. The statistical population of the research was made up of all the research conducted until the end of the spring of 2022 in the field of the study subject, through the purposeful sampling method of 37 research related to organizational justice that were indexed in the form of theses on the Irandak website and articles published in scientific-research journals in that period. They were identified and extracted between 2010 and 2022. The method used in the current research is meta-analysis, and in order to analyze the data, the second edition of the Comprehensive Meta-Analysis (CMA) software was used. It should be mentioned that in order to check the homogeneity of the results of the studies, the Q-test and the I-squared index were used, and in order to check the publication bias, methods such as Bagg's and Mezomdar's rank correlation, Egger regression method and funnel plot were used.

In the country's banking network, the relationship between factors at three levels "individual, social and organizational" with organizational justice has been investigated. According to the obtained effect size, the results showed that organizational factors are the strongest correlates of organizational justice, followed by individual and social factors. Among organizational factors, "organizational well-being" among individual factors, "employee productivity" and among social factors "social capital" had the strongest relationship with organizational justice.

Various research showed that strengthening employees' perception of organizational justice is relevant and effective on different aspects of organizational behavior, and efforts to develop organizational justice will both help to maintain and promote sustainable productivity and can grow the human resource development indicators of organizations.

The purpose of this study was to present the components of the coherent organization model at Payam Noor University in East Azerbaijan province.

The coherent organization in the university refers to the contribution of the university's pillars to the common interests of the university or the whole society and is a very important factor in the success of universities. This research was applied in terms of model presentation and descriptive-survey in terms of purpose. The data collection method in this research was quantitative. The statistical population in this research comprised managers, assistants, and faculty members in East Azarbaijan province, totaling 270 individuals. According to Morgan's table, the statistical sample was determined to be 159 people who were investigated. Quantitative data were collected using a standard researcher-made questionnaire resulting from qualitative research.

Therefore, in the current research, based on the research hypotheses, the questionnaire method was used. Similarly, to analyze the data, the quantitative method of structural equation modeling was employed using PLS3 software.

The results of the research indicate that the coherent organization model comprises components such as leadership, culture, employees, goals and strategies, structure, technology and knowledge, as well as the environment, which have been approved in Payam Noor University of East Azerbaijan Province.

The role of human resources in organizations is undeniable, and examining variables related to it, such as justice, becomes doubly important. The purpose of this research is to explore the organizational justice in Sepehr banking network.

This research is practical in terms of purpose. The statistical population included all managers and experts working in private banks, and 120 people were selected as the statistical sample of the research. A researcher-made questionnaire was used to collect data, and its validity and reliability were confirmed.

The findings showed that the level of feeling of organizational justice is medium to high. The results of comparing the dimensions of organizational justice by two groups of experts and managers showed that in both groups, the highest level of sense of justice was related to informational justice and the lowest level was related to distributive justice. The results of the comparison of organizational justice indicators showed that experts had the highest sense of justice from "the presence of constructive communication" and managers from "improving the atmosphere of work groups".

The implementation of organizational justice in the banking network can increase employee satisfaction, organizational commitment, and customer trust.

The purpose of the current research was to meta-analyze the foreign research conducted regards factors related to organizational justice, in order to estimate the effect size of the correlations related to organizational justice. In fact, this research was trying to investigate this issue according to the existing research records, what are the factors related to organizational justice in foreign research and also which of these factors have the strongest relationship with organizational justice.

The statistical population of the current research included all research conducted regarding organizational justice until the end of the first half of 2023, and based on purposeful sampling method, 32 research documents that had suitable characteristics to enter the meta-analysis were selected, and in order to analyze the data, the second edition of comprehensive meta-analysis (CMA) software was used.

Due to the heterogeneity between the studies, the random effects model was used to combine the results and reach the effect size.The effect size of the random model of the correlations of organizational justice in the studies under review was 0.299, which according to Cohen's interpretation system is within the confidence range at an average level.The results showed that among the correlates related to organizational justice in the banking network, the intention to comply with the information system security policy, satisfaction with services and organizational trust, are the strongest factors, while hiding knowledge, organizational performance and the turnover intention of employees, are the weakest factors.

Considering the many factors related to organizational justice, it should be said that without gaining knowledge about the level of employees’ perception of organizational justice, it will not be possible to achieve organizational goals and realize organizational visions and improve the status of organizational performance and organizational excellence.

The present study was conducted with the aim of providing a political marketing model in the presidential elections of the Islamic Republic of Iran. The research method used was qualitative and based on the grounded theory strategy. For data collection, in-depth interview tools were utilized. The target population consisted of academic experts, senior managers, and experts in political fields who were involved in the processes and decisions of political marketing. Through purposive sampling, theoretical saturation was achieved after 15 in-depth interviews. In the grounded theory approach, this research went through three stages of open, axial, and selective coding, resulting in 22 general categories and 105 subcategories, organized into a paradigm that includes causal conditions, contextual factors, intervening conditions, central categories, strategies, and outcomes. The results indicated that political marketing in the presidential elections of the Islamic Republic of Iran is realized through causal conditions (political structure, individual factors, ideological factors, and laws and policies), contextual factors (identifying competitors, understanding the political situation, identifying groups and political segmentation, and ranking the electoral domains), intervening conditions (technological changes, media framing, and international pressures), central categories (political awareness, effective marketing and advertising, and understanding the needs of the voting market), strategies (value creation for voters, designing appropriate products aligned with the main demands of the voting market, continuous environmental monitoring, and optimal networking in elections), and outcomes (shaping a new paradigm of political marketing, branding, and the development of political discourse in elections).

The current research was conducted with the aim of investigating the status of organizational justice. Due to the nature of the data, the current research is a survey type in terms of the implementation method. The statistical population includes all managers and experts working in the state bank and the sample size was 120 according to Morgan's table, which were selected by stratified sampling. The data collection method was a researcher-made questionnaire, which was used to check face validity and Cronbach's alpha coefficient was used to check reliability. SPSS and AMOS software were used for data analysis. The results showed that the level of organizational justice is low at the average level, the highest level of justice perception is related to the procedural dimension and the lowest level is related to the informational justice dimension. Also, the results showed that the strongest relationship is between "interactive and informational justice" and the conceptual model of organizational justice has a model fit.the highest factor loading among all indicators is related to “the fairness of the compensation method” and in all dimensions managers had a better evaluation than experts.

The current research endeavors to formulate a native brand image model within the manufacturing and service sectors for materials and supplies essential to dairy product production.
 
This study adopts a developmental-applied approach and employs a descriptive-exploratory strategy in its research implementation. Regarding data collection methods, the research relied on a combination of library research and field studies, employing semi-structured interviews as the primary tool. Consequently, the data collected falls under the qualitative category. Additionally, the study is characterized as a single cross-sectional research design. Given the non-experimental nature of the research, the extent of researcher intervention in the research process remains minimal. The research's statistical population comprises experts in the Iranian dairy industry who possess specific qualifications, including holding an MSc degree or higher in brand management and marketing, substantial experience, and a strong familiarity with the dairy industry. The researchers carried out sampling with a purposeful judgmental approach and snowball method, up to the theoretical limit of data saturation. They selected 20 people (5 company managers, 9 marketing and sales managers, and 6 senior experts in the marketing department of companies) as a sample of research experts and interviewed them. As mentioned, the data measurement tool in this research, in addition to in-depth study of documents using the library method, included semi-structured interviews with experts. To ensure the validity and reliability of the results of the interview process, special criteria of qualitative research including credibility and confirmability were used. To enhance credibility, the researchers employed a review process involving the interview participants. To ensure confirmability in the final stage, the researchers submitted the identified categories to three of the original participants for review and approval, subsequently incorporating any suggested revisions. In addition,  a retest method was utilized to calculate the reliability of the interviews. In this regard, among the interviews conducted, researchers selected three interviews and coded each of them twice within 14 days. The statistical population included experts in the Iranian dairy industry with at least an MSc degree and who were familiar with the dairy industry. The statistical sample (20 individuals) was selected by a purposeful judgmental method. Data collection tools included library studies and semi-structured interviews with experts. The validity of the interview questions was confirmed by the content method and their reliability by the retest method (0.89). A data analysis was performed with a qualitative approach using data-based theorizing and the coding process in three stages open, axial, and selective coding.
 
Accordingly, the researchers described each component of the coding paradigm, drew the pattern of the brand image in the manufacturing and service industries of materials and supplies required for dairy products, and finally created the theory based on 13 judgments. The calculated paradigm model includes causal conditions (including brand capabilities), central category (brand performance), foundations (brand innovation), contextual conditions (brand modifiers), strategies (brand orientation), and consequences (brand value creation and brand image). Ultimately, the selected model conceptualized the relationships between the categories.
 
This research endeavors to formulate a native brand image model within the manufacturing and service sectors for materials and requirements in the dairy product industry. Utilizing an exploratory approach and data-driven theorizing, the researchers tried to delineate the brand image framework in these sectors through a three-stage process encompassing open, axial, and selective coding, resulting in the formulation of 13 key judgments. Future studies are recommended to transform these theoretical propositions into research hypotheses and validate them through quantitative methodology, employing a structural equation modeling approach. Based on the present research findings, the causal conditions affecting the research paradigmatic model include "brand capabilities" which itself consists of two parts: "marketing capabilities" and "organizational capabilities". Identified marketing capabilities include brand status and market share, marketing mixes, internet marketing services, brand reputation, and having a specific advertising slogan. Organizational capabilities also include fast transportation facilities, strong (management, financial, human, information) brand support, a stable competitive advantage, a strong supply chain, and creating a sustainable value chain. The researchers also considered brand performance as the central category of the research model; classifying it into three areas: "customer-related performance", "brand social performance", and "brand corporate performance". They emphasized "brand innovation" as a platform for brand performance developers, which includes market innovation and innovation in processes.  They also considered brand orientation as a strategy to promote brand value creation and image, which includes competitive orientation and product/service orientation. They considered brand value creation and brand image as the consequences of the paradigmatic model; emphasizing value creation in both material and immaterial domains and brand image in both customers and competitors. Drawing from the presented model, the researchers elucidated the various components, including causal conditions (comprising brand capabilities), the central category (entailing brand performance), contexts (involving brand innovation), contextual conditions (encompassing brand modifiers), strategies (pertaining to brand orientation), and consequences (relating to both brand value creation and brand image) within the paradigmatic model. Ultimately, the researchers formulated the theoretical relationships between these categories in the selected model.

as social media has expanded ,Electronic word of mouth has gained prominence in marketing programs and strategies., in addition to increasing popularity on social media, This subject  has  made Electronic word of mouth  enhance marketing communications and target market success as an undeniable part of various business activities.Efficient and effective use of such an opportunity entails identifying the motivations of Electronic word of mouth in social media, and the present study has pursued such an objective.The present study deals with qualitative paradigm and qualitative content analysis method. Therefore, the qualitative data were collected through in-depth and semi-structured interviews with professors, experts, consumers in Tehran through targeted sampling and snowballing.A total of 25 people were interviewed. The analysis of qualitative data collected by sign coding method identified 33 concepts that were classified into 7 general categories: Financial incentive, emotional, ambitious, functional, social, altruistic, and pleasure motivation.  The validity of the research results was evaluated through peer review, paired survey and participatory research. Reliability was also tested using test-retest reliability.

The title of research is “explanation the Organizational Justice Pattern by emphasizing on working group in banking industry.” The current project aims to validation the organizational justice considering the working group approaches (examination the existing state) in addition to identification, comparing and grading the dimensions and components of justice using group approach in terms of view, it is practical and regarding nature of data, it is descriptive survey. The statistical population consists of all the managers and experts working in three banks, including governmental, semi-governmental and private banks. The number of participants in three groups of the research is 5076 andthe number of samples are 360 and sampling method is classified random. The innovation of the research is that, there is not any investigations examining the compound effects of diverse components of justice using group approach. In case of reliability, the Cronbach Alpha is used, the amount of which is 0.85, suggesting the proper amount of this factor for the questionnaire. Results suggest that both manager and experts generally believe that, “information & interactional” justice are more focused comparing two other dimensions, namely “Procedural and Distribution” justice

The title of this Research Is Designing an Organizational Justice Model with an Emphasis on Banking Industry Working Groups. In Terms of Purpose, this research is applied-developmental and is Considered among qualitative researches Carried out using Exploratory Mixed Method. The statistical population includes All Managers and Experts of Banking Industry who have worked for a Minimum of 10 years, 23 of which were selected as the Sample through purposive sampling. Data Collection Tools were systematic studies and semi-structured in-depth interviews with experts. The Focal Group Method was used for the Validity of the Model, and for its Reliability, Cronbach’s alpha Coefficient was used, which is 0.83. Data analysis was performed using Clark’s 6-step thematic analysis. The results indicated 4 Main themes (distributive justice, procedural justice, information justice, interpersonal justice). and 11 sub - themes (assignment of duties and responsibility, resource allocation, possibilities and facilities, Services compensation for groups, distribution of membership in groups, group decision - making, procedure of performing affairs, considering of group Framework, supporting of working groups, Improvement of Working group Climate, constructive communication and Informational Synergy between working groups).

Today, in the global economy, customers determine the survival of the company. Companies can no longer be indifferent to the expectations and demands of customers. However, consumer pessimism is a growing phenomenon that has negative consequences for both companies and consumers. Therefore, the current research seeks to find the answer to this research question: What are the factors affecting consumer pessimism? For this purpose, the meta-synthesis method was used. In this research, 540 authentic scientific texts in English were identified and extracted between 2000-2022, and 60 research titles were used using the Critical Appraisal Skills (CAPS) method. To analyze the research literature, a systematic review (meta-synthesis) method was used. After studying and extracting the text, the key codes were extracted and clustered with Max QDI software and arranged in the form of concepts and components. The findings of the research showed that the main components affecting consumer pessimism include 18 main factors and 117 core categories. The main factors affecting consumer cynicism are demographic factors, personality factors, cultural factors, social concerns, bitter experiences with the company, risks affecting consumer cynicism, perceived injustice, the negative burden of individual emotions, mental and psychological disorders, deceptive company behaviors, unethical behaviors of the company, the incorrect performance of the company, advertising factors, pessimistic social attitude, negative view of the company, attention to the environment, customer's behavioral characteristics, and customers’ bargaining power.

In the various previous researches have paid more attention to understanding the different angles and dimensions of the factors affecting film consumption. Concentrating on what is known as an "art film" and identifying the factors that influence on its consumption are at the main focus of this study. The present research has been done according a qualitative approach based on Grounded Theory Method and data has been gathered through depth interviews with some of the most prominent people in the various fields such as production, distribution, movie screening, cultural policymakers and cinema industry-art professors. The data were analyzed using principles related to grounded theory (open and selective coding, continuous comparative analysis, creating concepts, and categories). The results of data coding have led to the identification of 38 concepts that were categorized into 7 categories. An in-depth understanding of the affected factors on the consumption of art films can make use as the results of the present study for a set of elements involved in the subject, from pre-production to marketing, distributing and finally film screening with cultural managers. This study could increase number of art film audiences with providing appropriate contexts in order to improve the conditions and its completion.

In the current situation in the country, due to economic pressures and sanctions, the cost of telecommunication measures to commercialize such technology has increased, and the issue of paying attention to the quality of this technology has become more important than ever. The purpose of this study is to design and explain the IoT commercialization model in Iranian organizations (Iran Telecommunication Company). The method of this research is inductive and the qualitative method and to do it the technique of data foundation theory has been used. The statistical population of the present study includes telecommunication managers and professors and experts in the field of information technology. The data collection method in the present study is a semi-structured interview and a combination of purposeful judgment methods and snowball method was used to select the sample, which reached a theoretical saturation with 22 people. The results of the research include identifying the dimensions of the country's telecommunication infrastructure, making full use of all communication power with real and legal customers, increasing the power of analysis in the dimensions of the telecommunication business, moving towards integrating telecommunication services, strengthening the field of customer knowledge and their needs. Data is the transmission of selected data through communication networks, evaluating and estimating data and responding to available information for the main phenomenon. The results show that the total number of causal factors that cause the commercialization of the Internet of Things in Iranian telecommunications are: high-throughput, Internet network bandwidth, user data integrity, and Authentication credentials.

Over recent years, business-to-business (B2B) firms have been growingly using digital content marketing to strengthen their relationships with customers. However, most companies disregard the importance of aligning the content marketing strategy with their competitiveness goals. Furthermore, no previous research has been performed to provide a comprehensive framework to implement content marketing in line with the firm’s competitiveness objectives. Hence, this research aims to theoretically contribute to content marketing literature by presenting a conceptual model for planning B2B digital content marketing strategy in line with the firm’s competitiveness goals. For this, a conceptual review was conducted. In light of our findings from this review, effective factors for implementing successful B2B content marketing were identified. Then, the main pillars of B2B content marketing in line with the firms’ competitiveness goals were extracted. Next, the conceptual model of the research was presented. Finally, the relationships between identified variables of the model were tested using the Partial Least Squares method in Smart PLS. Based on our findings, we argue that in order to implement effective digital content marketing in B2B contexts, it is essential to deploy an integrated approach that considers customers’ needs as well as the competitiveness goals of the firm.

Identifying customer behavior, especially customer experience, is a vital driver for the survival and profitability of companies. The dimensions and themes of this construct are very dynamic and changeable, its forming depends on the contextual situation. The more the environmental conditions are unstable, the more correct and timely identification is important. During pervasive crises, the impact of environmental factors on customer behavior is drastically severe. Customers are interested in online shopping due to the obligation made by new regulations: curfews and social distancing during the Covid 19. Subsequently, identifying customer behavior became more and more important to experts and researchers. The purpose of the study is to identify the dimensions and themes, and providing a model for online customer experience in this critical era. The qualitative meta-synthesis research approach was employed to systematically analysis and assessment of previous researches. The research population includes all relevant articles and researches. By reviewing 36 selected articles among 326 initial articles, 7 dimensions, 18 themes and 63 codes were identified. Validity and trust of the dimensions, themes and codes were confirmed (kappa = 0.71). The codes were ranked using Shannon entropy technique, the level of support of previous researches for the research findings was calculated. In this study, two important results were obtained. First, during Covid19, there are seven dimensions in the online customer experience model, including company, app/site, product/service, security, purchase, hygiene, and emotional experiences, revealing a new categorization. Second, the dimensions and themes are significantly different from previous models of this construct.

In order to study effect of mycorrhiza fungi application to reduced adverse effects of arsenic on wheat, a greenhouse experiment was conducted in Varamin, Tehran, Iran in a completely randomized design with three replication in 2018. The treatments included four levels of arsenic (0, 40, 80 and 120 mg.kg-1 of soil) and two levels mycorrhiza fungi application (with and with out mycorrhiza fungi application). The results showed that intraction effect of arsenic and mycorrhiza treatment was significant for all experimental traits. The increasing in arsenic levels caused a significant decreased in leaf area index, chlorophyll content, grain weight and total dry weight per plant. Whereas, increased proline content, superoxide dismutase and catalase enzyme activity. Also the results showed that mycorrhiza fungi application reduced adverse effects of arsenic and led to increas in yield components and decreased proline content, antioxidant activity in leaves. The highest leaf area index (6.88), total chlorophyll content (1.89 mg.g-1 FW), thousand grain weight (42.3 g) and total dry weight per plant (31.5 g) were achieved in without arsenic + mycorrhiza application. The highest malondialdehyde (13.77 µmol.g FW-1), prolin (4.06 mg.g-1 FW), superoxide dismutase, catalase and peroxidase enzyme activity (510.2, 182.2 and 14.18 unit activity,) were observed in 120 mg per kg of soil+ none application mycorrhiza. According results of the present study mycorrhiza fungi application reduces the harmful effects of arsenic stress and symbiosis with wheat plant results in higher yield components of wheat and concentration of phosphorous in the shoot of the plant.

This research is carried out in order to investigate the effect of customer experience on his revisit intention with respect to hedonic values, loyalty and brand equity in FMCG food industries.In view of quantitative approach, descriptive and surveying strategy and in terms of propose, this is a practical research. Target group of this research are selected from customers of restaurants and cofes complex, Mitzone, Meat house and steak house in Tehran. In this study, based on Cochran formula for unlimited society, the sample size was 348 people. Simple random sampling are selected and data analysis has been done by structural equation modeling method.Result of research shows that pleasant experience increased costumer revisit-intention, also in this regard parameters such as loyalty, brand equity and hedonic values as intermediary parameters also affect costumer revisit intention accordingly. According to the results, it can be said that through these three variables, a pleasant experience is a more accurate factor to increase the intention of customers to return.

Cinemas and local movie theaters belong to the people of the city, which are designed to have a meaningful presence of citizens in the environment, as well as to strengthen intellectual and social relations. Cinemas and cinema campuses include a valuable collection in terms of culture, old and new art, a place belonging to the people of the city, which is necessary and inevitable in order to spend leisure time of citizens and also to strengthen intellectual and social relations. The purpose of this study is to investigate the impact of cinema and film screening venues on improving the art cinema market and cultural promotion of urban spaces. This research is applied in terms of purpose and descriptive-analytical in terms of method. The statistical population of the study includes the citizens of District 6 of Tehran. The sample size was estimated to be 384 using the Cochran's formula. The library-field method was used to collect data. In order to analyze the research data, structural equation modeling in LISREL software environment was used. The results showed that cinema and movie theaters have a positive and significant effect on the art cinema market and cultural promotion of urban space, so that the variable amount of cinema and movie theaters on the art cinema market more than cultural promotion It was an urban space. Other results of this study also showed that the improvement of the art cinema market has a mediating role in the relationship between cinema and film screening places with the cultural promotion of urban space.

Extended Abstract
Placement of destinations in films creates a positive mental image of destinations, differences in tourism destinations between competitors, and long-term interest. It is based on the idea that films encourage the potential market to visit by introducing viewers to the destination as a commodity. So far, no significant research has been done in Iran on exploiting the capacity of films and serials in promoting tourism. In the absence of strong theoretical support for the basic principles and concepts of film tourism, marketing activities and factors affecting its success and Iran's readiness to implement this important; scientific and methodical research on this tourism is necessary and can pave the way for further research and be useful as a reference and support for action. In line with this necessity, in the present study, the main question of the research is raised:-What effect does the consumption of art films have on the development of cultural tourism capacities in Tehran?
 
 
The present study is part of applied and descriptive-analytical in terms of purpose and method, respectively. Also, a questionnaire was used to collect information, which was designed using a five-point Likert scale. The statistical population of this study included all tourists entering Tehran in 2020-2021, and the statistical population was 384 tourists based on Cochran's method. And sampling method was done randomly. Also, to measure the research variables, questionnaires on the consumption of feature films and the development of cultural tourism infrastructure were used. Indicators of research questionnaires were obtained from related studies and research backgrounds, and then, it was localized based on the research conditions and the studied city. Confirmatory factor analysis was exerted to assess the validity and reliability of the research model and response to hypotheses. AMOS software program was applied to model the structural equations.
 
Consumption of art films has a significant effect on the development of cultural tourism capacities in Tehran. The path coefficient is 0.56, and the value of the obtained T statistic equals 3.71, which is greater than 1.96; therefore, this coefficient is a significant path, and the research hypothesis is confirmed. Concerning the hypothesis, the consumption of art films significantly affects the development of cultural tourism's cultural and social capacity in Tehran. The path coefficient is 0.41, and the value of the obtained T statistic equals 4.89, which is greater than 1.96; therefore, this coefficient is a significant path, and the research hypothesis is confirmed. The consumption of feature films has a significant effect on the development of the infrastructure capacity of cultural tourism in Tehran, the path coefficient is 0.38, and the value of the obtained T statistic equals 3.55, which is greater than 1.96; therefore, this coefficient is a significant path, and the research hypothesis is confirmed. Concerning the hypothesis, the consumption of feature films has a significant effect on the development of the institutional capacity of cultural tourism in Tehran, the path coefficient (0.44) has been estimated, and the value of the obtained T statistic is equal to 3.25, which is greater than 1.96; therefore, this coefficient is a significant path and the research hypothesis is confirmed, and it can be said that the consumption of feature films has a significant effect on the development of the institutional capacity of cultural tourism in Tehran.
Consumption of art films among tourists and its positive effect can help develop cultural tourism capacities in Tehran while improving Tehran's social and cultural, infrastructural, and institutional capacity as an urban tourism destination. Based on this, it can be said that the relationship between cinema and tourism is a two-way relationship, and on the one hand, cinema can be one of the essential tools in introducing tourist places and attractions. Paying attention to the production of art and cinema films to brand urban tourism based on the cultural elements of this city can attract more tourists while developing and building capacity in the field of tourism. The results of testing the second hypothesis of the research showed that the consumption of feature films has a significant effect on the development of cultural and social capacity of cultural tourism in Tehran. Such a result is probably due to the fact that by consuming feature films in which the cultural and social elements of the destinations are highlighted, incoming tourists are also informed of the cultural lines and values of the destinations before visiting the destinations, and as a result, they behave more consistently, and also, residents are self-aware of the cultural aspects and capacities of the city where they live, and as a result, there will be more coordination among the stakeholders in introducing the city as a tourist destination. The results of testing the third hypothesis of the research showed that the consumption of art films has a significant effect on the development of infrastructure capacity of cultural tourism in Tehran, and therefore with the production of art and cinema films, tourist cities will have more possibility of providing local and inside attractions. The results of testing the fourth hypothesis showed that the consumption of art films significantly affects the development of the institutional capacity of cultural tourism in Tehran. Therefore, by promoting art and cinema films and holding events based on feature films, cultural tourism capacities in urban destinations have increased at both organizational and individual levels. With the improvement of the institutional capacity of cultural destinations, the destinations will also expand.

The present study aims to identify the role of human resources in the successful establishment of business intelligence in the Iranian oil industry using a qualitative method. The data collection method was semi-structured text review and interview. The proposed indicators were taken from business intelligence and literature establishment models. The sampling method was purposeful and included interviews with 10 managers and senior experts of information and communication technology departments of companies affiliated to the Ministry of Petroleum. Texts and interviews coded with MAXQDA software using inductive method. The analysis of the findings consisted of 10 categories related to the organizationchr('39')s internal resources and perception of innovation and successful establishment of business intelligence, based on common codes between the research literature and the opinion of experts. Using Friedman test, it was found that the most important factor in accepting business intelligence in the oil industry was human resources.

A review of the trends in the banking system in our country also confirms the fact that financial services providers, In this regard, the aim of the present study is to design and implement a value creation model for bank customers in the process of creating a common brand value. According to its objectives and in terms of the process of doing the work, the present research is a descriptive research and exploratory survey. The statistical population in the qualitative section is composed of bank managers of Bank shahr branches located in Tehran province, which was interviewed by targeted method until theoretical saturation, The statistical population of the quantitative section includes all the customers of Bank shahr located in Tehran provincem. Qualitative interview and in a small part of the questionnaire was used, the validity of which was confirmed by expert opinions and reliability with Cronbach's alpha. In order to analyze the data, qualitative content analysis and structural equations were used with PLS2 software. The results showed that The dimensions of the model include customer motivation, customer value, organizational factors, customer experience, customer loyalty and image They are the mind of the customer and the model has a goodfit

Today, social media has become a new and important skill for everyone. The access of millions of users to the media has made these media the focus of modern societies and businesses and has gained considerable popularity. Proper knowledge of these media makes marketers more than ever Be able to use these tools effectively and efficiently. The aim of this study was to identify the impact of social media on consumer behavior (Case study: clothing industry in Iran). The research method is descriptive-survey and in terms of practical purpose and sampling method is available and a researcher-made online questionnaire has been used. The statistical population of media users and consumers in Tehran with a sample size of 384 people was considered. Data analysis was performed at two levels of descriptive statistics and inferential statistics using SPSS 22 and Smart PLS 2.0 software. The results showed that the variables identified in the model have validity and the value of matching fit indicators is strong and indicates the high quality of the model.

The increasing use of the Internet has led to the creation of social networks that allow individuals to express ideas and feelings in groups. This phenomenon has the advantage of expanding individual and group relationships without face-to-face communication; however, it has now affected the smuggling of goods, especially in border areas, and is increasing more and more. Therefore, it is necessary to study it to promote. This study aims to investigate the impact of social media on the behavior of consumers of smuggled goods. This research is development-applied in terms of purpose and is mixed in terms of method, and falls into the category of mixed research. In the qualitative part, the study was based on grounded theory and semi-structured interviews were used to collect information. Analyzing the data obtained from the interviews during the open, axial, and selective coding process led to the design and explanation of the model. In a small part, the opinions of 25 experts who were familiar with the subject under study were used. Structural equation method was exerted to analyze the data. The results of the quantitative part obtained from Smart-PLS software showed that strategies on outcomes with a path coefficient of 0.652 affect the pattern of behavior of smuggled consumers, background conditions affect strategies with a path coefficient of 0.544, causal conditions affect the central category with a path coefficient of 0.544, the intervening conditions affect the strategies with a path coefficient of 0.416, and finally, the central category affects the strategies with a path coefficient of 0.046. Therefore, it can be concluded that social media standards have a significant impact on the behavior of consumers of smuggled goods.

Covi-19 is the most pervasive crises in recent decades that has caused unmissable changes in customer behavior. Increasing patient numbers has created many challenges for health care providers and their staff, reduced referrals to health insurance and consequently lack of access to the care needed, lockdown and fear of infection have made online customer experience a serious issue for providing better health services. The aim of this study was to present a structural-interpretive model of online customer experience in covid-19 period.

The present study is based on pragmatism. In the qualitative part Meta-Synthesis (MS) which is a kind of review study and in quantitative stage, interpretive structural models have been used and it has done in 2020. In the qualitative section, by systematically reviewing 326 articles, 36 articles were selected and the identified dimensions were used to present the final model, structural-interpretive modeling technique and penetration-dependence analysis.

The findings indicate that, the structure has the dimensions of company experience, health safety experience, website experience, emotional experience, payment experience, product/service experience and security experience. Also, the company’s experience is independent component, emotional experience as dependent component and the other are related components.

Given that the main goal of the health insurance organization is to protect the patient, it is recommended that by utilizing the findings of this research and focusing on the telemedicine approach, improve the online experience of its customers in the time of covid-19.