سارا شاکری

The purpose of this research is to determine the effectiveness of self-compassion training on cognitive flexibility, resilience and difficulty in emotional regulation in the armed forces injured in the imposed war and the statistical population of the study includes the armed forces injured in the imposed war, referring to the hospitals of the armed forces. Tehran city was armed in the second half of 1400, when using the available sampling method, 30 people were selected and randomly assigned to two experimental and control groups (15 people in each group). To collect information, cognitive flexibility questionnaires (Dennis and Vanderwaal, 2010), resilience questionnaire (Connor and Division, 2003) and emotion regulation difficulty questionnaire (Gratz and Roemer, 2004) were used. Self-compassion training was performed on the experimental group in 8 sessions of 90 minutes. Multivariate analysis of covariance test was used to analyze the data.The results have shown that group counseling with a self-compassion approach is effective on cognitive flexibility, resilience and difficulty in regulating the emotions of the armed forces injured in the imposed war (p<0.05).

The present study, which compares psychological toughness and courage in people with coronary heart disease and healthy people, is a comparative causal study. The statistical population of this study includes all coronary heart patients in Rasht who have referred to medical centers and hospitals in Rasht for treatment. The sample size includes 100 men and women with coronary heart disease (50 women and 50 men) and 100 healthy men and women (50 men and 50 women) as a control group by non-random sampling method (available). Were. In order to collect information in the research, these questionnaires "Kubosa psychological toughness questionnaire and courage questionnaire ..." were used. Descriptive and inferential statistical methods were used to present the research results. To describe the data, the frequency distribution table, mean graph and standard deviation have been used. Mann-Whitney, Wilcoxon and Spearman correlation tests were used to analyze the data due to non-parametric data. The results showed that with 95% confidence we can say that the level of courage in healthy people is significantly higher than sick people.

The main purpose of this research is to investigate the effect of the role of product category in attribute-based versus end-benefit oriented emotional advertising. In this research, by using the experimental method, the conceptual framework of this issue and also the effect of each independent variables including advertising appeal, product type, presentation format and involvement level on dependent variables like brand attitude and advertising attitude are discussed. In this study, by the use of the experimental method, advertising pictures that are about factorial designs of 2*2*2*2 (Hedonic-Utilitarian), (High involvement-Low involvement), (Pictorial-Verbal), (Emotional-Non-emotional) were distributed to 400 students. The findings indicated that emotional appeal in advertisements increases the brand attitude and also the advertising effect. Emotional advertising appeal for a low-involvement and hedonic product increases the brand attitude and advertising effect. Also we came to the conclusion that when an advertisement is emotional, the brand attitude in low-involvement products with the pictorial presentation is better than verbal. And for high-involvement products, the verbal presentation is better that pictorial.