فهرست مطالب علیرضا مسیبی

Nuclear industry as a strategic industry and atomic energy as a source of clean energy in many developed countries as one of the drivers of economic development, especially in the agricultural, medical and industrial sectors, have many applications. In the country of Iran, due to many factors, this industry has not been able to achieve favorable development in the field of application and commercialization, despite the significant progress in the field of infrastructure. Field investigations show that the main reasons for the lack of development of the private sector at the desired level in this industry are the inefficiency of the developer. The developer institution is responsible for investment, commercialization development, and technology development in an industry in a centralized manner. In the current research, with a systemic approach, and while examining the challenges of developing this industry, the factors affecting the technological performance of the country's nuclear industry development institution are examined and analyzed, and policy recommendations are provided. The research community is the Atomic Energy Organization of Iran. In the present research, after a comprehensive review of the theoretical literature and models of the development organization in advanced countries in terms of this industry, interviews are conducted with 16 scientific and experimental experts, and after analysis using the qualitative content analysis method, from the tools Meek Meek has been used to identify the most important, influential and influential factors on the developer organization.

The purpose of this research is to present a model for the economic development of Less Developed Rurals of Mazandaran Province with the regional innovation system approach. In terms of purpose, this research was applied and in terms of the method of data collection according to the nature of the study, it was qualitative, descriptive, and survey type. The current research is a case study. The research community of Less Developed Rural of Mazandaran province is based on the list of less-developed areas in support matters in 2018. The researchers with the help of provincial trustee institutions such as Mazandaran Governorate updated the said list and expressed the challenges and solutions based on the foundation's data theory method based on the existing situation. In order to collect research data, while comprehensively reviewing the literature on rural development, regional innovation system, and framework related to a sustainable livelihood, through in-depth interviews with 43 scientific and experimental experts in the fields of rural development, the economy of deprived areas, regional innovation system and Also, more than 10 interviews and specialized meetings were held with provincial officials. The findings of the research show that strengthening the role and position of civil institutions in the governance process, using the capacity of cooperative companies by the local community, providing national and media awareness to attract Investment opportunities in the private sector, paying attention to the capacity of the innovation ecosystem, especially from the aspect of financing and modifying the cultivation pattern based on regional natural capabilities and regional capabilities, are among the most important solutions for the economic development of disadvantaged rural areas in Mazandaran province.

In the present study, a systemic approach while examining the innovation ecosystem in the field of radiation application and using the data theory method, while analyzing the challenges of developing an innovation ecosystem in the field of radiation application, solutions appropriate to key challenges and appropriate policy recommendations and implications for Country is provided. Findings from the research show that the key elements of innovation ecosystem development in the field of application of radiation in the country include the presence of influential actors in charge of the application, rearrangement of the internal structure of the Atomic Energy Organization, brand reconstruction and development of innovation ecosystem-centered roadmap It is nuclear and this is the basis for the conceptual model of developing the domestic share in the country's oil and gas industry.

Iran’s oil and natural gas sector has a huge potential in natural, human and physical resources and is also considered the driver of the national economy. Such a dependency and lack of proper exploitation of domestic capabilities, especially in upstream industries, are problematic issues in the economic growth and development of Iran. This study aims to identify the obstacles to domestic oil and gas technological development and provides policy advice to decision-makers. This paper is applied in terms of purpose and descriptive and survey in terms of the data collection method. In this research, we used the case study method, and analyze the challenges of domestic manufacturing development in the oil and gas industry, then the policy recommendations are presented. The identified challenges are divided into five categories: legislative and regulatory challenges, financing challenges, private sector empowerment challenges, human capital challenges, and industrial development policy challenges. results show that improving the knowledge of contract law and appropriate energy diplomacy in international contracts, improving the technology absorption capacity and technological cooperation of domestic companies, and evaluating senior managers based on domestic manufacturing development indicators are the most important policy recommendations.

Local Content is an industrial activity that provides the necessary opportunities for the oil industry to increase the profitability of its operations in host countries with vast oil and gas resources. The development of domestic share in the oil industry is a new concept that has attracted the attention of academics only in recent years; Therefore, there are a limited number of scientific journals in this field. Therefore, the present study intends to address this important concept in the oil and gas industry with a qualitative aspect. The aim of the present study is to provide a new framework of internal share and its conditions, factors and indicators by in-depth study of upstream documents in the field of internal share and extracting its content. In order to achieve this goal, the method of qualitative content analysis with analogy approach and review of upstream sources and documents in the fields of " Local Content ", "oil and gas" and "domestic share policies" such as the vision document of the Islamic Republic of Iran on the horizon of 2025 , General policies of science and technology, General policies of resistance economy, Comprehensive scientific map of the country, General policies of national production, Support of Iranian labor and capital, 5-year development plans, General policies of the system in the energy sector, Policies and executive criteria Oil and other readable documents were used. After reviewing, organizing and coding properly, the research findings are divided into four general categories: "causal conditions", "contextual conditions", "intervening conditions" and "internal share output and internal share outcome". They were divided and finally, a framework was drawn to show the importance and attention of Local Content in the oil and gas industry.

The previous studies showed that there are different models of foot in terms of appearance and size of the toes, including Egyptian, Roman, Greek, Semi-Roman, and square feet. But no information is available on the features of the Iranian foot. The purpose of the current study was to obtain the Iranian foot model using statistical and image analysis methods to determine whether the Iranian foot model adheres to the previous models or develops a new one.

In the current study, eight Pedoscope devices were provided and sent to eight provinces of the country to obtain images of the foot shape. The Cochran method was used to estimate the sample size. The sampling method used was the random cluster and the optimal probability accuracy was considered to be 0.05. In the Cochran relation, the p-value was 0.5. Statistical calculations were performed using Cochran's formula (for the left and right feet) of 385 men and women. Image J software was used to analyze the images and to determine the characteristics of the foot models.

The largest model in the female community was the Egyptian model, which covers 39.5% of the female population. After that, the Semi-Roman model was the most prevalent covering 33% of the female population. In the study of men's society, the Semi-Roman and Egyptian foot models cover 43.59% and 42.92% of community, respectively.

The two Egyptian and Semi-Roman models are the two common foot models in Iranians that cover about 86% of the male population and more than 70 % of the female population in this study. Due to the predominance of the Egyptian foot shape, diseases such as Onychocryptosis are common among Iranians.

Shoes are used in daily activities to protect the human foot against applied forces from the ground. One of the most important parts of shoes which absorb the incoming forces is the outsole. The aim of the present research is to investigate the efficiency of three different materials in fabricating outsoles. Outsoles made of styrene butadiene rubber (SBR), polyurethane (PU), and polyvinyl chloride (PVC) were fabricated with the same geometry and without shoe treads. Then, they were tested by the PEDAR system in order to determine the plantar pressure exerted by each outsole, and they were also tested in terms of fatigue, hardness, and uniaxial compression tests, and after the modeling they were analyzed by finite element method (FEM) software. In static and dynamic states, the outsole made of PVC, SBR, and PU reduces the pressure by 44%, 65%, and 59%, respectively on average compared to barefoot posture. SBR in stress (in static and dynamic states) and strain (in static and dynamic states) have 39.06% and 98.75% better performance on average respectively compared to PVC. In addition, SBR outperformed PU in stress (in static and dynamic states) and strain (in static and dynamic states) by 3.45% and 8.5% respectively. To fabricate outsoles, multilayer outsoles should be used in order to concurrently benefit from the positive characteristics of several materials.

Today, addressing the issue of performance of health care centers froman intra-organizational perspective, for better decision-making andfrom an extra-organizational perspective, is of direct impact on the health ofthe individual, family and society. Therefore, in this study, considering differentstudies and interviews and a model is presented to improve the performanceof medical service centers by explaining the role of pure innovation,knowledge competencies and market orientation. The community is beingstudied by the staff of Baqiatallah Hospital. For sampling, random samplingmethod was used with limited statistical population and 420 questionnaireswere distributed among hospital staff and managers based on research variables.Content validity was obtained using the opinions of 7 scientific andexperimental experts. Also, the validity of the structure has been used in twocriteria: convergent validity and divergent validity and Cornbrash’s alphamethod and combined reliability have been used for reliability. To test the researchhypotheses, structural equation modeling method using SmartPLS3.0software has been used. The results of the research show that in conditions ofenvironmental turmoil, organizational architecture and appropriate structureto improve the internal and external observation of ideas and also improve theknowledge management process, market orientation is done, on the competenceof employees’ knowledge, pure innovation and The performance of theorganization is effective.

The human resource management is one of the most important managerial and supportive processes in all organizations. This process which starts before hiring the employees in the organization and continues until their dismissal, can create and empower reliable competitive advantages for the organization. Some encouraging experiences are available on the determinant and effective role of this field in organizations. On the other hand, the human resource field couldn’t reach a good position in most of the organizations and couldn’t have effective involvement in the organization strategic fortune and meet the stakeholders’ long-term aims. Current research tries to analyze top and line managers’ expectations from Human resource department in Iran Khodro Industrial Group Companies. The research method is fundamental-applied in terms of aim and is descriptive-survey in terms of data collecting tools. The research strategy was planned according to a mixture of the qualitative and quantitative methods. 15 factors were determined as the main expected factors from the human resource department by the top and line managers.

This Study investigates the impact of open innovation on organizationalperformance by explaining the role of social capital, ServiceOrientation and employee creativity in Etka chain stores. The present study isa methodological- tracing research, and an applied - developmental research.The Statistical population of this research is the staff of the Etka Chain Storein Tehran city with more than 2000 employees. Also, 420 people were selectedfor the statistical population using the Cochran sampling formula fora limited population with a percentage of more than 409 which were analyzeddue to problems such as non-filling of some questionnaires, validity(structure and content) and reliability. (Cronbach’s 70%) It has been proven.Hypotheses were analyzed using structural equation and LISREL software(version 8.7). The results show that in Etka Chain Stores, open innovation hasan impact on the social capital of the organization, as well as social capitalin two dimensions of communication and shared values affect the employeeService Orientation, but trust does not affect their Service Orientation. Socialcapital does not affect employee creativity. Also, in the culture of trust, it canenhance employee creativity. Employee creativity and Service Orientationinfluence organizational performance in chain stores.

Promoting community health and preventing dangerous diseases such as cancer, especially in metropolitan areas such as Tehran, today may have become the main concern and concern for managers, authorities and health professionals in the country. Achieving this goal involves the deployment of active information networks and effective systems for collecting information and identifying factors that affect cancer. The present study was conducted on the basis of Quo's method and exploratory factor analysis in six stages: the preparation and production of Qi samples, the selection of 12 cancer experts using a targeted sampling method as contributors to the design, Qi ranking in a spectrum 9 degrees based on the importance of each item (index), data recording using SPSS 25 software, statistical analysis through Qi statistical analysis (principal component analysis), and finally interpretation of results. By studying the results, 24 effective factors in the prevalence of cancer in Tehran were identified in three categories: nutrition, physical activity, medical and psychiatric, health, and environmental. The present research is a basic research for discriminating mental patterns of cancer patients in Tehran, which introduces cancer-causing factors to modify supervision and policies, provide appropriate cancer services, and prevent them.

Nowadays, with the intensification of competition in various business areas, especially service industries, organizations achieve their goals such as creating a positive attitude in the target community, creating customer satisfaction with the services provided, and ultimately gaining more profit, seeking to create and use Optimized for their competitive advantage over competitors. This is especially true in the private sector, given the important position of the customers, and it can be argued that the more their competitive advantage is more stable, they can be more successful in this regard. Considering the importance of this issue and the necessity of examining the effect of sustainable competitive advantage on brand image of the organization, the present study has been conducted with a descriptive / survey approach and with a developmental and applied purpose. More than 489 questionnaires were distributed among customers and users of private hospitals in Mazandaran province. In the validity of the questionnaire, the content / content validity and convergent and divergent validity were used. To determine its reliability, Cronbach's alpha method (84%) and combined reliability method (81%) were used. The results of the research showed that the sustainable competitive advantage of an organization can be influenced by brand marketing strategies through appropriate marketing strategies, which depends on the social interactions of customers as a moderating variable.

As an applied study, the current survey has investigated the factors influencing political brand choice by voters. 560 questionnaires were distributed among those who had decided to attend in 11th Iranian presidential election in three large cities including Tehran, Shiraz and Rasht. Face validity approach was used to test the validity. For testing the reliability of the questionnaires, Alpha Cronbach (79%) was applied. Findings showed that the most important factor influencing the choice of president brand possesses some characteristics including law-abiding, acceptance of criticism, seeking consultancy, and speech in public and holding some face to face meetings with people. Also other findings revealed that in the view point of the largest cluster of voters, variables such as well understanding of people needs, expertise, power of utterance and the ability to speech has the highest importance and attributes like as candidate appearance (cloths, face and body physics), candidate party and having a distinctive symbol or slogan has the lowest importance in choosing president brand.

Uncontrolled diabetes can lead to diabetic foot ulcers and if it is not treated can lead to amputation. With suitable plantar pressure distribution, by changing material and arrangement of constituent layers for multi-layer insoles, the foot ulcers can be prevented or improved. In this study, single-layer and three-layer insoles made by Silicone Gel, Plastazote Foam, Polyfoam and Ethyl Vinyl Acetate foam have been compared. the materials behavior determined using a uniaxial pressure test. Then a custom-made insole was prepared and by a digitizer device, a scatter file obtained from machined sample. This file was imported in Catia software and the volumes and surfaces has been created by using a three dimensional nonlinear FEM model, for 4 single-layer and 18 combinations of three-layer insoles during dynamic test. For verification of FE results, experimental test has been done by using Pedar system. The results showed that among single-layer insoles, the Silicon Gel and Plastazote and between three-layer insoles arranging Plastazote, Silicone Gel and Ethyl Vinyl Acetate (from top to bottom) were recognized as the best combination. Three-layer insole stress concentration and strain can reduce 31% Von Mises constrain stress and 30% strain with respect to one layer insole. Experimental tests using Pedar system verified this result. In dynamic mode using Pedar system, Silicon Gel one layer insole and three-layer PLZ-SG-EVA decrease plantar pressure by 30% and 54% respectively in comparison with bare foot. The method used in this research can show suitable performance of these materials when used as insole. Also this research can be helpful for analyzing insoles using finite element method.

Social marketing is defined as applying the marketing tools to achieve desired social targets. In other words، social marketing includes using commercial methods to increase a given group''s ability to admit a belief or an action. In this article the effect of sport clubs reputation on their fans behavior was studied. Using SEM method، the results demonstrate that the two organizational characteristics including general reputatin and perceived responsibility as well as the two social marketing characteristics including perceived effort and perceived influence، are effective independent variables on environmental reputation. Also the results present that environmental reputation has a significant influence on professional environmental behavior of fans including permanent behavior and improving it in each match. Furthermore according to current study we can conclude that the more sport clubs try the more social behavior improves.

Due to the benefit from the advantages of cost reduction strategies and product innovation (differentiation strategy), green supply chain is regarded a successful strategy in gaining competitive advantage in the present century. Therefore, organizations should develop and implement appropriate strategies which causes to build strong inter-organizational relationships with other members of the supply chain is more. The aim of this study is to evaluate the impact of organizational learning on strategy quality by clarifying the role of the green supply chain. The statistical population of this study is managers and subsidiary of Iran Khodro Company and its subsidiaries. Sample of the population is determined by the formula sample includes 333 of the administrators who were selected through stratified random sampling. The data of this study were collected through a questionnaire and was used by the structural equation modeling and statistical analysis software. The results suggest that organizational learning affects on relationship orientation and Dysfunctional conflict is effective between relationship and strategy qulity. However, structural equation modeling approved the impact of the quality of the strategy quality.

Nowadays، it is impossible for retailers to establish a competitive and successful store Atmosphere in the marketplace via making a distinction in the outer facades of their stores، altering the pricing system، and diversifying the products offered in the store، due to the intense competition emerged in retailing markets. In addition to the economic effect on buyers’ behavior، the stores should try their best to attain their goals by less costing. Furthermore، as retailers can change the buyers’ behavior to the extra-role behavior، they can attain more appropriate goals. The social stimulants of store Atmosphere is one of the most important and effective factors on buyers’ behavior at shopping place. So، In this research We’ve connected these variables according to the different studies and designed our model. The statistical society of this study is customers of Refah chain stores in Tehran and The number of sample is 413 people that they were in sore. Validity of questionnaire was calculated based on opinions of university professors، vendors and also through factor analysis. We’ve also used Coefficient alpha (Cronbach، 87 percent) and split half (83 percent) for getting the reliability (83 percent). According to the results، it was confirmed that Social Stimulants of store atmosphere in Refah chain stores have effect on emotional-cognitive indicators and at a result، they have effect on buyer extra role behavior and this effect is not affected by buyers gender and age

Manufacturing Green products and especially green packaging in addition to providing a good context for fulfilling social responsibility of Iranian companies would be a good way to decrease the environmental damages through out of the country. Regarding to the importance of this topic and the necessity of the investigation of the factors influencing customer attitude and purchasing intention، current study applying survey method is conducted. More than 1350 questionnaires among five metropolitan cities are distributed. To test the validity and reliability of questionnaires، face validity and two approaches including alpha cronbakh and split half approach are applied respectively. Results show that customer environmental responsibility has the highest effect on customer attitude to green packaging. On the other hand، in addition to the effect of customer attitude on purchasing intention، good’s price has moderated the relation between attitude to green packaging and purchasing intention; a role that is not supported statistically for good’s availability.

By emergence of competitive economics، the concepts such as customer orientation and customer satisfaction have become the fundamentals of businesses and any organization that is regardless of these aspects is eliminated from the marketplace. In addition to introducing the indicators of internal marketing، the purpose of this study is to investigate the relationship between internal marketing and customer orientation in Bank Melli Iran at branches of Mazandaran province as a financial-service enterprise. The under study population is comprised of the bank’s employees. The stratified sampling is used to select the sample of this study. Using Morgan sampling table and considering the number of regions and their employees، a sample size of 250 employees is determined. This amount includes a higher percentage to cope with the unreturned or incompleted questionnaires. Gathered data are analyzed using SPSS and Lisrel software and proposed relationships are examined. Research results indicate that the organization vision did not significantly affect the customer orientation، skill development programs affected the customer orientation significantly، and incentive and reward programs affected the customer orientation، either.

Competition issue in today’s market is not exclusively limited to manufacturing enterprises. Suppliers and especially big retailers are increasingly facing this challenging problem too. Regarding to the context of Iranian culture، big retailers are against very large number of small groceries that their successfully survival depends on how they operate intelligently. These kinds of retailers in order to attract customers and increase their shopping volume need to utilize new marketing methods to increase the amount of time spent in store and consequently increase the probability of shopping. One of these methods is playing music in store. The purpose of this study is to investigate the effect of music on customer shopping through the time spent by customer in store. The present study is a survey research in terms of method and an applied-developmental research. Rashtianshoppersof Rasht Big Stores are selected as statistical population. Results using path analysis approach reveals that the effect of music on customer shopping through the time spent in store is confirmed. On the other hand، there are numerous differences among customers with various demographic characteristics.