غلامرضا آذری

Today, the invention of emojis has led to the emergence of a new language for communication in social networks. This research is practical in terms of purpose and cross-sectional in terms of implementation and was conducted with the aim of investigating and comparing the motives of using emojis among Iranian media activists on Twitter. The population of this research was the members of the Journalist Association of Tehran province and the selected sample included 40female journalists and 40male journalists with more than 3years work experience and active on Twitter. The data were collected and analyzed through a researcher-made questionnaire, SPSS software version26 and Kolmogorov-Smironov and Student's independent t-tests. Based on the results, women and men use emojis in the text of their tweets to express emotions, to replace verbal communication signs, to replace words, to help understand the message, to soften the tone. The message, information transmission, shortening of the text, sufficient variety of emojis, and the possibility of inappropriate perception of the message had similar conditions to a large extent; But there were significant differences in the motivations of people's level of intimacy, making the message attractive, frequent use of emojis and a way to judge people.

Deceptive social behavior undermines interpersonal trust and threatens healthy social interactions at various levels. Academic deceit is also among the common unethical behaviors in educational institutions, which has significantly increased with the technological development. In this article, taking an applied approach, deception in a linguistic sociological context is analyzed as an interdisciplinary subject. The analysis of phenomena from an interdisciplinary perspective allows for a better understanding and conditions for problem-solving. The study conducted in a social context within the second-grade girls' high schools in Tehran aims to achieve two main goals: 1- Identify the reasons for academic deception. 2- Examine the role of influential factors in shaping the discourse of deception and find ways to overcome it. A total of 233 students aged 15 to 17, who had experienced being in a deceptive situation, were selected. The samples had similar characteristics such as gender, occupation, educational level, and specific residential area. The research tool is a 30-item questionnaire constructed by the researcher about academic deception, validated based on the seven-point Likert scale and the Academic Deception Questionnaire by Fornes and colleagues (2011). Data analysis was performed using the SPSS statistical software. The research focuses on online classes, assignment submissions, and examinations. The research tools include two scales of academic duty-ethics and academic deception in the virtual space. The results analysis based on the Pearson correlation coefficient indicates a significant negative relationship between academic duty-ethics and academic deception. Considering this result, intervention and educational efforts to increase the ethical commitment of learners seem to be effective in reducing deceptive behaviors. These findings provide valuable information for educational stakeholders whose goal is to reduce deception in academic environments and offer important implications for the ethical education of learners.

The ever-increasing development of the Internet and the creation of emojis has led to the emergence and development of a new language for the new generation of communication and facilitating human interactions in the context of social networks. The purpose of this research was to investigate the types of linguistic functions of emojis on Twitter based on the approach of Haring and Dinas (2017), which was carried out and discussed with the method of quantitative content analysis. By selecting the top three hashtags in each of the social, economic, culture and health fields, 5000 tweets were selected as the statistical population and among them, 1200 tweets were randomly selected from male and female users and in the time frame. Six months from March 1399 to September 1400 were selected as a sample and coded using Maxqda software, the share of each domain was 300 tweets. Based on the results, in total, the tweets had the highest frequency of occurrence in the order of interpretive, emotional, polite, emphatic, structural, communicative and referential functions.

The present research has been conducted with the aim of investigating the value factors that influence entrepreneurs in the online space on the intention of users' behavior in online shopping. This research is applied in terms of its purpose and in terms of method, it is a little that compares to the statistical population of users who They have paid online at least 3 times a year. The research data has been collected using Cronbach's alpha test questionnaire, which consists of 25 questions, and in the next step, Cronbach's alpha coefficient was calculated, and its value was 1. In the next step, after collecting the data, the next step, which includes analysis And the data analysis has been done in two sections, descriptive statistics and inferential statistics, and in the inferential statistics section, after determining the distribution of variables at the target community level, the structural equation model has been done with the help of PLS software. The results show that behavioral attitude, mental norms and behavioral control have a positive effect on users' purchase intention. The purchase intention of users has a direct effect on the behavior of users, and behavioral control has a positive effect on consumer behavior.

Today, cinema and television are the most effective means of visual expression, which have been able to attract the imagination of children more than other arts. Also, the re-creation of folklore resources, structurally and content compatible with children's characteristics, provides the growth of "folk literature" and "dramatic literature" simultaneously. A screenwriter, who uses the folktales, investigates the capacity of material of film and evaluates this capability based on principles of dramatic. A screenwriter who benefits from legends; It examines the dramatic capacities of the film and by "recognizing" these capacities, it "removes", "adds" and "integrates" elements to make the transition from literature to drama. We know that dramatic literature is a type of art in which the artist expresses it by using his movements and performance and uses it as a dialogue in the performance. This type of literature was actually used since ancient Greece, which gradually spread. This article, by introducing these elements in the script and matching the framework of folk tales (With emphasis on the myth of One Thousand and One Nights) with the screenplay structure, will deal with how to make a play with a child audience. Thus, the principles for drama according to Aristotle and Vladimir Propp's morphological theory was studied and tried to analyze the relationship among folktale, screenplay and children’s audience, providing cases from One Thousand and One Nights folktales, so that children’s rational model’s script is provided.

New communication media have become one of the integral parts of human life in recent years. Social networks have also created a new generation of social relations space, which, despite its short life, but due to its interactive features and providing the basis for creating extensive social relations, are at the top of the priorities. Internet users are placed. The ever-increasing development of the Internet and the infrastructure of information and communication technology has caused the emergence of a new style of communication in the form of "emoji" which, with a linguistic approach, can be considered as a symbol of non-verbal communication and the expression of easy communication in Considered virtual space. The function of emojis in digital communication is similar to the role of gesture, body language, and tone of voice in spoken interaction. Considering the significant impact of emojis in establishing non-verbal communication on the one hand and the growing development of the Twitter social network as an ideal source of information and communication on the other hand, this theoretical research with the method of document study examines the types of speech acts based on Searle's theory discussed tweets containing emojis and their linguistic functions in social, economic, cultural and health fields. Using Maxqda software, among the 5000 tweets collected, 1200 tweets were randomly selected and coded from male and female users in the period of six months from March 2018 to September 2019. The domains were 300 tweets. Based on the results, expressive speech act and declarative speech act had the highest and lowest frequency of repetition, respectively. Also, the emotional function of emoji had the highest and the referential function of emoji had the lowest frequency of repetition.

This article, from the structural point of view of serial content analysis, deals with one of the elements of this structure, namely acting. The subject of this research is the content analysis of Mehdi Fakhim zadeh acting style in two TV series, Sleep and Awake (Khab o Bidar) and Super Secretive (Foghe Serri), which has been done by the method of content analysis and its application in the themes of these series with the main purpose of analyzing the style of this actor. The theoretical basis of this research is based on theories tof framing, modeling, social learning, social construction of reality and audience’s dependence and its conceptual framework based on the views of well-known theorists such as Edward T. Hall, Stuart Hall, Jean Piaget, Albert Mehrabian, and Mark Knapp have been interpreted, and their full descriptions are available in the original research. Based on the analysis of the findings in this study and the results obtained, Mehdi Fakhim zadeh has used a style in his artistry and acting based on mental and physical characteristics in the three roles of Asghar Koopak, Colonel Nasrollahi and Nasser Afrashteh (Nasser Papati), It is well coordinated with his physical appearance, phonetic tone and eye contact, and the balance of his verbal and non-verbal communication, and with the creative use of imagination in acting, he has succeeded in establishing effective communication with the audience of these series.

This research will look at the film from a new angle, in addition to investigating the latest film of "Pedro Almodóvar", called "Pain and Glory". Many critics and analysts surveyed the film as a romantic film about life, along with a personal view of Almodóvar. Nevertheless, the boldness of Salvador's childhood as a "hero of film" can be paid attention as well as many flashbacks he has had since his childhood. In this matter, his childhood can be examined conceptually and visually. Particularly, Salvador is the main hero of the film, who can be called a thinking and social child. Occasionally, cinema and film deal with small details in different forms. In this regard, "Pain and Glory" is one of the films that, which shows the childish beauty from the beginning to the end. It is necessary to know that it is not possible for any filmmaker to describe some specific topics as well as to pay attention to it properly; however, it can be observed well in this film.

Close-up film written and directed by Abbas Kiarostami was made in 1989. This film is a successful example of Real cinema. Who chose a specific story line based on the ranking of Anderson site magazine from the top 50 films in the history of cinema in the 40th toppest rank in the history of cinema, which was close to the forty-seventh place with 31 votes. This research has been done in the framework of a qualitative method with a semiotic approach and has used conventional analytical concepts and characteristics in semiotic studies. In this research, we have studied and analyzed all the scenes of Abbas Kiarostami's film Close Up, which includes eighty scenes, by counting method, because the sample size is the same as the statistical population. Barty pattern analysis method was used. According to Barthes' narrative model, the film was analyzed through five Barty codes, including hermeneutic codes, codes of minimum semantic units or signs, symbolic codes, action codes, and cultural or reference codes.

Realist cinema, which is the new wave of Iranian cinema, was created in 1340, which was not unlike the new wave of French cinema. Abbas Kiarostami's close-up film is an example of this school. Close-up film refers to the moral crisis in the society, the crisis regardless of the type of cultural, economic class, etc. The director in this film considers moral collapse as a contagious disease that warns against not getting it. The purpose of this study is to analyze the sequences of Close-up film using the pattern of companionship and succession. In this study, companion analysis and succession analysis were used to analyze the film. At the level of companion analysis of the studied films, the function of each sequence is examined. The sequences together form a chain of events. But succession analysis means the search for a hidden pattern of contrast between the text and the constructor of meaning. The present study analyzes the entire story of Close-Up Film, directed by Abbas Kiarostami, as a statistical population. The sample size will not be small and the narration of the film is considered by considering the conversations in the form of plans and sequences.

The researchers sought to conduct a comparative study on religious values in Iranian movies of 80s (Repentance3, The Ambassador4, Ascension in the Night5, The Observer6, and Hamoon) and 2000s (Here, a Shining Light7, Ghadamgah, The Willow Tree8, The Kingdom of Solomon9,Gold and Copper10). The study aimed to discover the religious implications in these films. To this end, all religious scenes of these movies were analyzed by means of several tables and graphs, using reverse questionnaire as the measurement tool. According to the statistical results,the religious implications sought by the researchers were used a total of 223 times (116 times in the movies of 80s and 107 times in the movies of 2000s) in 12 categories in these 10 sample movies. The most frequently used category was prayer with a frequency of 55 (30 times in the movies of 80s and 25 times in the films of 2000s).It can be concluded, therefore, that prayer is the most important introducing implication of religion in the religious cinema and the filmmakers had paid special attention to this topic in these two decades. Moreover, Hajj was the less frequently used category being used only once in the movies of 2000s.

Academic classrooms and the lived experience of university professors have been a major concern for many academic, educational and training systems in Iran and elsewhere in the world.. The importance and necessity of addressing classroom space is a valuable realm that can provide a variety of challenges for education experts and managers. Therefore, in this essay, the book "A narrative of academic classrooms: The Lived Experience of University Professors" was attempted by Abbas Kazemi effort from the institute for Cultural and Social Studies published in 1396, Avoid any bias and focus on the descriptive-analytical look, so as to identify its strengths and weaknesses, make this work more attractive for future printing. First, his work and effort was introduced, and then the book was criticized in two aspects of form and content. At the end of the critique, the rational communication approach is considered as a communicative channel for the classroom with the argument that it can take a deeper look at the learning process. In the end, after concluding, suggestions are made to eliminate the shortcomings of the effect

This study aimed to analyze the ethics semiotic in human communication of actors in the film A Separation shaped, film of A Separation(Nader and Simin by Asghar Farhadi,2011), social work with the moral content that due to the role of visual communication in the culture of the people, especially the cinema that can create or changes in the lifestyle of members of society, they have been selected and analyzed.
This research was conducted within the framework of qualitative method to semiotics approach of concepts and indicators analysis used customary in semiotic studies is due to ethical indicators in all scenes, the entire film was evaluated and semiotic analysis is.
Present research concludes that in the end, the film of Separation in expression and sign codes of ethical work in human communication, successful and be a meaningful moral message transmission to its audience..
and has been able to make the audience think

The use of safety signs is one of the common methods of Informing and alerting the workers in relation whith type and severity of hazards in the workplace, These signs use to inform a person of danger And encourage him to do the protective measures. According to this, appropriate comprehension of safety signs in workplace is very important, The purpose of this study was evaluation of the perception of safety signs and related factors.
This Analytical-Descriptive study was done in 2013-2014 for 3 provinces in industrial region of Khuzestan, Fars, and Tehran. Samples in this study were 370 workers of these states who werent colorblind., this study use a standard questionnaire from international organization standard (ISO 9186-1) and American National Standards Institute understanding Criteria of safety signs(ANSIZ535.3)also the questionnaire of demographic information were be used. 13 safety signs were utilized for determination of the perception. Stratified – Random sampling methods for sampling and statistical test of Chi-Squer for analyzing data were applied, by means of SPSS (ver.16) and excel software.
The results showed that comprehension of safety signs divided by province and according to standards ANSI Z535.3 and ISO3864, Most of the correspondence respectively with 76% and 92%, related to the province Khuzestan, also results showed that all safety signs have a significant relationship between the perception of signs and type of industry P The results showed that the type of industry, educationand level and sex is factors which affecting the comprehension but shiftwork Can not Effective factor on safety signs perception, also with regards to, more than the standard illusive limit “Emergency exits” and “Wearing face shield “safety signs, redesign this sign is urgent need.

Introduction and The prevalence of musculoskeletal disorders in stressful jobs is very high. The people suffering from these disorders have low decision-making ability and perceived social support, while they have high physical and psychological job requirements. Regarding this, the present study was conducted with the aim of investigating the effect of waist and back pain on occupational stress.
This descriptive cross-sectional study was conducted on 89 employees of Abadan Ports and Marine Administration in 2016. The study population was selected through random sampling method. The data were collected using Health and Safety Executive Management Standards Indicator and Body Discomfort Chart. Data analysis was performed using descriptive (i.e., frequency andpercentage) and inferential statistics (i.e., t-test) in SPSS version 18.
According to the findings, 50% and 31% of the participants had experienced waist and back pain, respectively. The highest and lowest stress levels in this study were related to role (77%) and communication (2.32%), respectively. The results of the t-test revealed a significant difference between the people with waist pain and those without such pain in terms of peer support, role, communication, and variations (P As the findings of the present study indicated, back pain and stress had high prevalence among the white-collar workers. Back pain can be an effective factor on the stress level of the office workers.

Bahram Beizaei who is known as amerely of male Iranian writers and movie makers of more than 100 hundred screen plays, movies and theatrebefore and after revolution has shown the significant and social effectiveness of women in his works. In his products, women have a specific position and playing main role. These women have independent steady and intent character show off their ability to the men. Beizaei by the help of his own deep knowledge of Iranian culture and their myths and by the archetype, has shown the beauty of women character. Our main goal in this paper is to dig some of movie works of this artist –only some movie and screen plays- about woman's position and status.

Undoubtedly، Job stress and musculoskeletal disorders are directly related to the staff health. According to the Department of Social Therapy، Musculoskeletal diseases contribute to 4. 14 % of overall disability in Iran. Also the maximum number of referrals to primitive medical commission of Social Security Organization has been due to musculoskeletal disorders. The aim of this study was to determine complains of pain in upper extremity and to investigate its relationship with job stress in office workers. This study was a cross-sectional study. The sample in this study was 320 with 37% male and 62. 6% female from administrative staff of medical sciences of Shahid Beheshti and Social Welfare and Rehabilitation University of Tehran، Iran. The tools used in the study were Body Discomfort Chart، HSE job stress and open-ended response questionnaire. Stratified random sampling method was used according to population in each university. SPSS 16 was used for the statistical analysis. The results showed that the greatest musculoskeletal disorders are related to back (about 28/2%)، and the lowest related to arm and forearm (about 4. 7%). There was a significant difference between male and female samples in terms of complaints of back، arm، neck and shoulder. For subscales related to psychosocial factors، t he highest rate of stress was related to Relationship (73. 1%) and the lowest was related to Control (2. 5%). No significant different was found between psychometric characteristics and complaints of pain in the upper extremities. The results of this study showed that stress and pain in the upper extremity was high in the sample. However، no significant relationship was found between stress and pain in the upper extremity. According to high levels of stress and musculoskeletal disorders in this sample and regarding that the previous studies have proved the role of stress and musculoskeletal disorders in productivity، absence from work، and job satisfaction، prevention of these factors seems to be highly essential.

Anthropometry is the science of measuring various dimensions of body. and use of information obtained in determining the shape and size of workplace and tools used in various fields of industry، education and daily life. The purpose of this study is determination of the anthropometric characteristics of paraplegia wheelchair users. And also determines the musculoskeletal disorders in the upper extremity in the sample This study was a cross sectional study. Evaluated populations in this study were 90 persons of paraplegia male wheelchair users in Tehran، between 25-55 years old. The Simple non-likely sampling method was done. For statistical analysis SPSS16 software was used. The results of this study showed that wheelchair user stature is 131. 46 ± 7. 12cm and sitting height is 78. 4 ± 6. 75cm. The study also indicated that most musculoskeletal disorders with 28. 4% related to the right shoulder and lowest musculoskeletal disorders with 17. 4% related to neck. Spearman test indicate the significant relationship between age and neck pain (P=. 01) also between neck pain and duration use of wheelchair for a day was significant relationship (p=. 03). This study showed Iranian manual wheelchair users shorter in height than the Dutch population but has wider body than the Dutch population. body dimension prepared valuable information about designing the work space، work surface and peripheral equipment designing، such as wheelchair for engineers and designers. The outcome of this، Products is that designed based on ergonomics and have more convenience and usability.

To study the knowledge, attitude and practice in breast feeding mothers in the field of physical activities and related factors on exercises. Tow hundred breast feeding mothers referring health and treatment centers of Tehran have been random selected from five centers through the questionnaire and their knowledge, attitude and related factors on exercise were studied. Regarding practice, Global physical activity questionnaire from World Health organization was used evaluating the three fields of work, exercise, leisure time, going from one place to another, level of physical activity. Data were analyzed using SPSS Statistical software after being collected. According to the data from this research, 74.5% of mothers were highly aware while 80.5% had positive attitude toward exercising during lactation. In term of physical exercise only 14% were performing some type of sport activity. Regarding physical activity, 58% of the subjects had average physical activity among the total activities in all three fields. As well the study showed that the average physical activity among lactating mothers in the field of work was 38 min per day, going from one place to another using bicycle or walking for 15 min per day and 5 min per day of exercise in the field of sport activities.Among the most important factors of having no sport activity the reasons were having no enough time, having small children, giving no importance to sport activities and lack of exercise space for women respectively. However most of breast feeding mothers in this study had high knowledge and positive attitude toward the benefits of exercises during lactation, their activity level was so limited. So it is recommended that health employees, especially those in health and treatment centers should encourage mothers to perform and follow both health behaviors, namely exercise and breast feeding and arrange short term exercise plans for lactating mothers in post labor and lactation care services. Further researches on the effects of health training models on exercises in lactating mothers seem to be necessary.

Psychological pressure, increase incidence of musculoskeletal disorders, Inactivity and fatigue are Adverse effects of technological development Despite increase production and efficiency.The purpose of this study was to determine burnout and musculoskeletal disorders - in computer users and other office workers, Comparing these two groups. Proposals to control risk factors If there are such problems in the workplace. A cross-sectional study was conducted on 426 office workers(40%males and 60%female)and Based on the use of computers in a week and were divided into two groups of user and nonuser and Burnout and of musculoskeletal disorders are compared between these two groups. The findings showed in the total employees, The highest rate of burnout in employee related to individual quality reduction(29.2%)The lowest is about depersonalization(4.6%).there was no Significant difference between users and non users computer in the three dimensions of burnout, But between the two groups in rates of musculoskeletal disorders in Neck (p =. 03), right shoulder (p =. 03) thorx (p =. 44), right wrist (p =. 03) there are differences So that the computer user is amount of more of musculoskeletal disorders.. Rate quality personal reduction and also amount of pain in the lumbar and Thorax of office workers is relatively high that require Ergonomics guidelines To improve the quality of working life And prevent the development of causal risk factors musculoskeletal disorders