دکتر علیرضا مزیدی

The purpose of improving human resources is to enhance the skills and abilities of employees by optimizing the conditions, facilities, and overall atmosphere of their work environment. The performance of human resources is the cornerstone of any organization's success. Evaluatingan organization's performance should be strategically designed and implemented to enhance the capabilities of its human resources. The purpose of this research is to develop a human resource improvement model based on cloud computing for Tejarat Bank.
The research method employed is of an applied nature, utilizing a mixed exploratory approach that combines both qualitative and quantitative techniques. The statistical population for the qualitative stage consisted of 70 banking and university experts. This was applied in accordance with the research objectives and was descriptive in terms of implementation, utilizing a mixed exploratory approach (qualitative-quantitative). In 2022, the statistical population for the qualitative stage was comprised of 30 banking and university experts, and the sample size was determined to be 360 individuals based on the Krejcie and Morgan table. Simple random sampling was employed for this study. To identify the components of human resource improvement, the Delphi method was employed over four rounds. Additionally, the structural equation modeling technique was utilized to design the model, using Smart PLS3 software.
The findings from the Delphi study indicated that the enhancement of human resources through cloud computing at Tejarat Bank encompasses 46 components categorized into four dimensions: educational improvement, professional development, organizational enhancement, and individual growth. Based on the results of structural equation modeling, it can be concluded that the dimensions of educational improvement, professional development, organizational enhancement, and individual growth have a positive and significant impact on the advancement of human resources at Tejarat Bank, with coefficients of 0.864, 0.571, 0.701, and 0.622, respectively.
It is recommended that cloud computing, as utilized in the banks of advanced countries, be adopted as a foundation for enhancing the training of Bank Tejarat's personnel. Additionally, the primary obstacles to improving training and professionalism should be identified by a team of experts, and proactive measures should be taken to address these challenges.

The purpose of this research is to design the behavioral model of managers in the digital era by the approach of data-based theory. The research method is applicable in terms of purpose, and exploratory in terms of nature. The statistical population of the research is the managers of petrochemical companies affiliated to the National Company of Petrochemical Industries of Iran. 8 members of the participating team were selected by the purposeful sampling method. To collect and analyze the data, the foundation's data theory research strategy was used. The data collection tool is a semi-structured interview. Data analysis and model design were done in three stages of open, central and selective coding. The findings indicate that causal conditions include human factors, environmental factors, and organizational factors; the main phenomenon of managers' behavior include communications and interactions, trust, decision-making in uncertainty, personality traits, and digital behavior; background conditions include digital knowledge and understanding, digital education and culture, management of experience and digital talent and skills, future-oriented and digital strategic thinking, change management, and digital leadership ability; intervening conditions include digital mentality and attitude, manager's intelligence, manager's values, and the innovation and nature of business and industry; strategies and mechanisms include innovation and learning strategy, retention strategy, digital combination and focus, digital participation strategy, and digital leadership and governance strategy; and consequences includes consequences of individual dimensions and organizational dimensions.

This research was conducted with the aim of investigating the relationship between green human resource management and environmental performance behavior with regard to the role of environmental awareness and servant leadership in hotels in Golestan province in the second half of 2022. The research is applied in terms of purpose and descriptivecorrelation in terms of method based on structural equation model. The statistical population included employees of hotels (one-star to five-star) in Golestan province, numbering 462 people. 210 people were selected by simple random sampling method using Krejcie and Morgan table. Data collection was done by means of a questionnaire. The validity of the questionnaire was confirmed by experts and its reliability (above 0.70) was confirmed through Cronbach's alpha test. For data analysis, structural equation modeling was employed using Smart-PLS version 3 software. The results showed that there is a significant relationship between green human resource management and task-related pro-environmental performance, proactive pro-environmental performance and environmental awareness. There is a significant relationship between environmental awareness and task-related pro-environmental performance and proactive pro-environmental performance. Also, servant leadership has a moderating role on the relationship between green human resource management and task-related pro-environmental performance, proactive pro-environmental performance and environmental awareness.

In the third millennium, security has undergone important changes. human is active as the main pillar in organizations and plays a central role in society. In the third millennium, one of the important issues is the environmental challenge. In this research, it has been discussed with the subject of human, organization and society. Also, the relationship between security and environmental issues was investigated and explained. The current research is descriptive and analytical in terms of its fundamental purpose. The method of collecting information is done using the documentary method and using the content analysis method.

during the Covid 19 epidemic, the level of job motivation and mental health was negatively affected, on the other hand, e-learning was developed during this period, so the purpose of this study is to present a relationship model between e-learning, mental health, and job motivation during the Covid 19 epidemic. It was done by Don's staff. The current research is a descriptive, applied, and survey research that was conducted in the field. To conduct this research, 2016 people were randomly selected from among the staff of Mazandaran University of Medical Sciences and Health Services and its affiliated faculties, and 322 people were selected as a sample based on Morgan's table. After obtaining the necessary permits, researcher-made questionnaires on career motivation and electronic education and Goldberg's mental health questionnaire (1972) were distributed among the sample and collected. Finally, the structural equation method using SPSS and PLs software was used to analyze the data. The results showed that e-learning has a significant effect on mental health and job motivation. The results confirm the effect of e-learning on the mental health and job motivation of employees, so it is suggested that managers pay attention to e-learning to improve the performance and vitality of employees and find ways to increase the level of mental health and job motivation among employees.

One of the biggest obstacles to the efficient use of resources in government agencies is that the level of the budget deficit is significantly high. Therefore, all aspects of the budget deficit must be considered and the effective factors of the tendency to create a deficit in government organizations should also be considered. The present study was conducted by examining budget control and ethical manipulation on the tendency to budget deficit with emphasis on the role of perceived procedural justice in government departments of Golestan province. The present research is applied in terms of purpose and descriptive-survey method. In order to collect information, a combination of library and field methods has been used. According to the Krejcie-Morgan table, the minimum sample size is 136. Due to the possibility of non-reversibility, some 150 questionnaires were distributed among the target group. The method in this study is stratified random. The data were analyzed by structural equations and by using Smart PLS software. The results show that in this study there is a significant relationship between budget control and ethical greed with the tendency to budget deficit with emphasis on the role of perceived procedural justice in government departments of Golestan province.

The purpose of this study was to investigate the relationship between spirituality in the workplace and employee commitment with respect to the mediating role of organizational citizenship behavior and the moderating role of emotional intelligence in Golestan Central Broadcasting. The present study was conducted using descriptive / survey and correlation methods. The statistical population was all employees of Golestan Broadcasting Center, which numbered 400 people. Using Krejcie and Morgan's table, 196 people were determined as the sample size and the sampling method was simple random. The research data were collected by the library and field methods and the tools used were the standard questionnaires of spirituality in the workplace "Milliman et al", the standard questionnaire of employee commitment "Meyer and Allen", the standard questionnaire of organizational citizenship behavior "Podsakoff", and the standard questionnaire of emotional intelligence. "Bradbury and Graves." The reliability of the questionnaires was calculated using Cronbach's alpha method for workplace spirituality questionnaire 0.835, employee commitment questionnaire 0.864, organizational citizenship behavior questionnaire 0.823, and emotional intelligence questionnaire 0.856, and the validity of the instrument was confirmed by the convergent validity method. Also, data analysis was performed using the structural equation modeling method and Smart-PLS software, which shows the significance of all hypotheses, and in general, the research hypotheses have been confirmed.

In todaychr('39')s world, one of the salient features of human societies that are affected by rapid progress and development is the complexity of cultural, social, and economic problems of societies. The stability, preservation, and survival, progress, and development of these communities are possible only by solving problems in the best possible way. Universities, as a small but important part of human society, are no exception to this rule. Therefore, to survive, to overtake competitors in the market of competition and development and progress, they must identify problems and eliminate them in the shortest possible time. Therefore, in the current competitive and complex era, which has led to the rapid growth of higher education institutions and the blurring of global boundaries, introducing the brand of a university to its stakeholders is of particular importance. One of these new forms of branding is the "organizational brand". A phenomenon that has emerged rapidly from several years ago and has attracted special attention. The term organizational brand represents something that connects people to the organization. Leads to a positive attitude towards the brand. This type of attitude is a psychological contract between the organization and employees. Accordingly, Wilden 2010 mentions the organizational brand as a tool to ensure the achievement of a skilled and competent workforce, as well as increasing the commitment and loyalty of the current employees of the organization. Therefore, all organizations are involved in the competition and attracting academic elites, and this branding is a concern for all institutions, and higher education can also help to attract better and elite students. Thus, universities have realized the importance of attracting students and having distinctive mental images in a competitive market, so that increasing competition between universities for student enrollment has forced them to create a set of desirable characteristics. And create a unique brand to attract potential students. Therefore, they can create the most valuable mental image among competitors by branding the potential capacities of higher education. Therefore, paying attention to the issue of branding in the field of universities is necessary to achieve a competitive advantage. Therefore, identifying the factors affecting the behavior of customers and organizational brand is important that in this study, psychological factors and mental, cultural, and social health were mentioned. One of the most important quality policies of the organization in universities such as the Islamic Azad University of the Islamic Republic of Iran is the qualitative development of human resources and the attraction of human capital. Of course, to achieve this, organizational branding is needed, and since organizational branding is a set of factors that make the organization a good place to work, so those factors must be identified and strengthened. Given the challenges that the present and future environment of Iranian organizations such as the Islamic Azad University will involve, so the researcher to identify and research variables, namely psychological and mental health factors, socio-cultural factors in brand development. A paid organization that other researchers in the field of brand management have paid less attention to. Therefore, the present study seeks to answer the question: Do psychological and mental health factors, socio-cultural factors affect the organizational brand of Islamic Azad University?

The research method is descriptive and of correlation schemes and structural equation modeling methods. The statistical population in this study included all the presidents and deputies of the Islamic Azad University in 1398. To select the sample, the available purposive sampling method was used, in such a way that among the presidents and deputies of the Islamic Azad University based on the criteria for entry and exit of the research (criteria for entry of subjects in the research, brand awareness and having Work experience was in the units of Islamic Azad University and the exclusion criteria were unwillingness to answer questions honestly and dissatisfaction to participate in the study) and was selected as a sample group. In this study, a total of 300 questionnaires were distributed in person among the presidents and deputies of the Islamic Azad University who were available. Of these, 245 were answered correctly and 55 were unanswered. The number of research samples in the present study reached 245 people who were experts who participated in filling out the questionnaire. In order to collect data and information, a researcher-made questionnaire was used for analysis, which includes two parts: general and specialized questions. In 3 general questions (including age, gender, and work experience) we tried to collect general and demographic information about the respondents, also with 45 specialized questions in the field of the organizational brand to try to measure the dimensions of psychological and mental health factors, socio-cultural factors The effect on the organizational brand in Islamic Azad University was measured. Specialized questions in the form of 2 categories of psychological and mental health (including components of mental factors, mental health, positive mental image, attitude) and categories of socio-cultural factors (including components of physical condition, community atmosphere, social environment, cultural environment, Engagement, Attraction Value, Universal Value) with 45 items identified by the Likert process from "too little to too much". Statistical analysis in this study was performed using smart pls and spss 20 software. Structural equation modeling with the help of smart pls software version 3 was used to examine the relationships between research variables.

The results showed that psychological factors and mental health factors (mental factors, mental health, positive mental image, attitude), socio-cultural factors (physical conditions, community atmosphere, social environment, cultural environment, involvement, value, attractiveness, value Universality) have an effect on the organizational brand phenomenon of Islamic Azad University and also the research model has a favorable fit.

It seems that the use of the organizational brand model in Islamic Azad University can have a suitable and practical position among the managers of this organization; Therefore, correct and scientific planning and strategy for the development of the organizational brand model in universities can be introduced as the highest strength of higher education managers in this field.