فهرست مطالب mohammadreza azadeh del

Today, one of the big challenges of banks is the greening of actions and, most importantly, maintaining social and security factors as one of their important tasks, which can increase public trust and reduce people's concern about the impact of their activities on the environment, which itself It requires extensive research that some researchers have done more or less. However, less research has considered these important issues from the perspective of the effects of the integrated green management program and internal and external organizational factors. Based on this, the current study investigates the impact of integrated green management programs and internal and external organizational factors on green banking and social and security factors. The current research method is a practical and descriptive survey. The statistical population, including 400 experts on the banking system, were selected as a sample using a stratified random method. The data collection tool was a questionnaire. The results of structural equation modelling using Smart PLS software showed that the integrated green management program significantly affects internal organizational factors. Also, the integrated green management program significantly impacts external organizations. In addition, internal organizational factors have a significant impact on social and security green banking. On the other hand, extra-organizational factors have a significant effect on green banking, as well as social and security factors.

 Since human life and society depend on brain functions, our understanding of the brain and mind can significantly impact all dimensions of human life. Therefore, the main objective of this study was to assess the coherence of brain waves (EEG) and cardiac wave rhythms (HRV) based on neuroscientific and neurocardiology principles.

Methods and Materials: 

This research utilized an experimental design, specifically a quasi-experimental approach without a control group, and was applied in nature. The statistical population consisted of managers (90 individuals) from both public and private sectors in Gilan Province in 2022. From this population, 30 individuals were randomly selected. Their brain waves and cardiac rhythms were simultaneously recorded in both resting and decision-making states from the CZ region of the brain and triangular regions around the heart using the ProComp 2 neurofeedback tool while performing the emotional intelligence assessment test. The research instrument included the ERT cognitive test (Emotional Recognition Task) designed by Cambridge University in 1980 and administered through the Cantab software and BioGraph Infiniti version 0.6 software. For the purposes of this study, the cognitive task was provided to participants via software. The data were analysed using analysis of variance and mean comparison test via SPSS-26.

 The correlation test of brain waves and cardiac waves in resting and cognitive task states showed significant differences. No coherence between EEG and ECG was observed in the resting state compared to the cognitive task state.

 The results indicate that changes in brain waves and cardiac waves, and the coherence between these waves, vary among managers with similar decision-making styles. These variations depend on the environmental, mental, and emotional conditions of the individuals.

To be effective, leaders need flexible access to their whole brain. Understanding how the human brain works and knowing how to best use the logical and social brain can provide a critical course for effective leadership. The present research by investigating 30 people from government and non-government sector managers and simultaneously recording the brain waves and heart wave rhythm of these people while performing the cognitive task of evaluating the response control and risk-taking of decision-making CGT (CANTAB software) with the Procomp 2 coherence evaluation device EEG describes heart wave rhythm (HRV) based on neuroscience and neurocardiology. The findings showed that the correlation coefficient test of brain waves and heart waves in both resting and performing cognitive tasks had significant differences from each other, so that there is no similarity between the coherence of EEG and ECG in the resting state with the time of performing the cognitive task of CGT among government and non-government sector workers. was not observed. These results show that the changes in brain and heart waves of people during rest and decision time are different from each other, so that the changes in brain waves and heart waves and the cooperation of these waves with each other depend on the environmental, mental and emotional conditions of people.

with studies conducted on more than 40 domestic and foreign articles during the years 2020-2023 in related databases that dealt with various dimensions of the impact of the Covid-19 virus, it is possible to identify the generational object of Corona among teenagers. And the youth, in whom the formation of a generation takes place, because they have experienced a huge inequality between generations, and considering its impact on indicators such as education, economy, social and cultural relations, the impact of this crisis on their generational life. It was seen more than others.Based on this, the pattern of the pandemic generation can be recognized according to the index of the impact of an omnipresent deadly disease in the world. That entity of a new generation was proposed as the Corona generation. The findings showed that by recognizing this generation, the challenges facing them can be examined and better plans can be made for their future. The research method is descriptive-analytical and has been done with a survey tool.

Economic transactions and events are documented and recorded in accounts through the collection of evidence by accountants. The result of the transactions will be made available to the interested parties within the framework of the financial reports.However, directional, misleading, irrelevant or incomplete information can lead to incorrect decisions. Auditors as trustworthy shareholders with a professional skepticism can play an effective role in this direction and prevent incorrect presentation of information.The purpose of this study was to investigate the effect of professional commitment and organizational commitment on the relationship between job attachment and professional skepticism in the audit profession. The statistical sample of this study included 392 auditors working in the auditing profession in 2019 which was selected by random sampling method.The present study is applied in terms of purpose and descriptive-correlational in terms of method and research data were collected using a questionnaire. The structural equation modeling method was used to evaluate the effect of research variables on professional skepticism and also to fit the proposed model using pls software.The results show that professional commitment and organizational commitment have an intervening effect on the relationship between job attachment and professional skepticism

The present study explained the issue of decision-making under the influence of the coherence of brain waves and heart waves based on each of the components of emotional intelligence of Mayer and Salovey, how the coherence of EEG and ECG is based on neuroscience and neurocardiology, and the decision-making styles of managers based on based on Scott and Bruce's model and presented its results. The sample of the present study was 30 managers of governmental and non-governmental organizations in the agricultural sector of Gilan province who voluntarily participated in this research and in two situations of relaxation and decision-making with Neurofeedback tool, Biofeedback Procomp 2 while running the CGT decision evaluation test of CANTAB software, brain waves and their heart waves were simultaneously recorded from the CZ area of the brain and the areas around the heart by Biograph version 6 software. The results showed the coherence of EEG and ECG waves. During rest and recognition tasks There were significant differences in different decision-making styles and emotional intelligence components, and none of the decision-making styles had a significant correlation between brain waves and heart waves in two states of relaxation and decision making.

the main purpose of this study is estimating the behavioral model of depositors in terms of component ssuggestions and outcomes .the purpose of this study is practical and integrated with grounded theory and structural equation modeling. the data were collected through semi structured interviews and questionnaire. The theoretical sampling continued until the filling of categories. then based on the theory of the theory of Strauss and Corbin in three main steps of open coding, coding based and selective coding, bank deposit prediction pattern with emphasis on behavioral accounting and money market were presented. the results showed that among ali conditions, capital security has the highest impact on depositors ' behavior after that, bank services have a significant impact on depositors ' behaviour and ease of access. also, the context conditions that include the islamic society, the role of government and economic structure have a significant impact on bank competition and performance. the involved conditions that have a significant impact on the competition and performance of the bank and economy have a significant impact on bank competition and performance. The conditions involved include the role of parallel markets and customer attributes. it has a significant impact on bank competition and performance. finally, the competitiveness and improvement of bank performance on economic growth and economic growth have a significant impact.

The main purpose of this study is to measure and analyze the impact of media on strengthening and empowering the attitude of patrons and their desire for services and products from the perspective of consumers. This study is applied in terms of purpose, which was done by descriptive-correlation method. The statistical population of the study is made up of the customers of the IR-MCI . 325 people were selected as a statistical sample. Smart PLS8.5 was used to describe the variables using SPSS and to test the hypotheses of the research model from structural equation modeling. The results showed that in traditional media there is a relationship between causal factors and phenomena and between strategies and consequences. Also, for social media between the causal factors and the phenomenon, all relationships except the relationship between the category of role and position of the media were confirmed with the characteristics of the media. The results generally indicate that the consequences of using traditional and social media together are effective on the client's attitude in the desire to visit and use the services of the IR-MCI. The important result in this article emphasizes the greater importance of traditional media compared to modern media, and in this way, it is possible to recommend the managers of the statistical society to promote the position of the media among them at the same time as conducting relationship-oriented interactions with clients in the field of relevant services. Guided the consumer's attitude towards services in tough competitive

The purpose of this research is to investigate the relationship between internal green marketing dimensions and service quality in the banking industry. In terms of purpose, this research is an applied one and in terms of research method, it is a descriptive-casual one. The research population includes all employees of Bank Saderat Iran branches in Gilan province. Using Cochran's formula, 179 employees of bank branches were selected by simple random sampling. The questionnaire used was taken from the study of Akroush et al. (2013). In order to analyze the research model, structural equation method was used using LISREL 8.53 software and SPSS 18 software was used in the descriptive statistics section. The findings showed that the two components of internal green marketing, including employee recruitment and internal relationships, due to the lack of attention to professional standards in recruiting and hiring employees, as well as the inability of managers to promote person-to-person communication between individuals and groups, have no relationship. with the quality of service in Bank Saderat Iran branches of Gilan province. However, other factors including training, motivation, job security and employee retention are related to service quality. Generally, managers concerned with monitoring and improving external customer satisfaction should develop the competencies of employees to act as "part-time" marketers for the organization. Therefore, managers' awareness of the motivations and reasons for employees' behavior and creating favorable conditions to respond to these motivations can motivate employees in line with the organization's goals, and this also provides managers with a subtle insight into the competitive advantage based on the environment.

Resilience has been one of the most important theoretical and practical concepts of crisis management in recent years. Because resilient organizations, due to their effective planning, preparation and high flexibility, are able to overcome crises with success and low costs. The main goal of this article is to present the dimensions and components affecting organizational resilience in government agencies.

In this research, thematic analysis has been used to identify the dimensions and components of organizational resilience and to validate the questionnaire distribution and confirmatory factor analysis. MaxQDE software was used for data analysis in the qualitative method section, and Lisrel software was used for validation.

The findings of the analysis of themes led to the identification of 179 open codes, and then axial coding reduced the identified components to 41 codes. In the following and in the selective coding stage, all the remaining codes in the 4 classes of resilience, including facilitators; principles of resilience; Capacity and infrastructure were classified. In the quantitative and validation stage, the output of factor loadings in confirmatory factor analysis showed the validity of all factor loadings.

Among the obtained components, the components of vulnerability management and constructive understanding of experiences got the most points from the experts of the crisis field of the Ministry of Interior, and the absorption capacity component got the lowest points and was removed.

This research aimed to design a model to explore customers' purchase intention in the organic industry among the users of Hmrahe Aval. The qualitative study adopted the grounded theory approach. The statistical population consisted of professors, specialists, and experts with a minimum of 15 years of experience in the fields of organic products, marketing, and sales. Using purposive sampling, a sample of 15 individuals was selected. Data were collected through semi-structured interviews, and the MAXQDA software was employed at all stages of analysis. Reliability and validity were checked by participant reviews and input from non-participating experts. The data and findings were validated by incorporating corrective comments into the final model. Data analysis was based on the techniques recommended by Strauss and Corbin (grounded theory), involving the identification of causal conditions, contextual conditions, core phenomena, strategies, and consequences. Based on these elements, a comprehensive final model was developed. The results mainly show that traditional and modern media both play an effective role in purchasing intention. However, the role of traditional media is still greater. Gradually, the present project aimed to increase the use of standardized social media platforms among various customer segments, particularly among the younger ones.

The current research has been done with the aim of studying the effect of social media on customers' brand attitudes and purchase intention. This research is applied research in which customers of all tea brands in chain stores were selected as the statistical population of the research, and 277 customers were selected as the statistical sample of the research. The required data were collected through a questionnaire tool, whose content validity and reliability were also confirmed by emphasizing internal consistency through Cronbach's alpha, and were analyzed using SPSS 24 and Smart PLS. The findings indicate the confirmation of the significant effect of marketing through social media on brand attitude and purchase intention of costumes to buy Iranian tea, as well as the confirmation of the effect of brand attitude on the purchase intention and finally the role of brand attitude in the relationship between marketing through social media on the customer's purchase intention have been confirmed.

Innovation, which is the result of the joint work of university and industry, is an initiative that improves the efficiency of innovation. This type of cooperation, i.e. collaborative innovation between university and industry, is called collaborative innovation. Collaborative innovation brings dynamism and vitality to companies and causes economic growth and expansion. (1). In fact, one of the important factors in innovation, and one of the important factors in economic growth and development, is the transfer of knowledge that takes place between universities and industry because this cooperation makes commercialization in companies easier (2).On the other hand, one of the things that has always been very important in knowledge-based companies is the commercialization process. This process has three separate phases, the ideation phase, the technology/product development phase, and the commercialization phase. First, an idea that has a demand in the market is created and cultivated. In the development stage, this idea becomes a product or technology, and commercialization is technological knowledge that has entered the market (9).In our beloved country of Iran, knowledge-based companies active in the field of medical products have succeeded in reaching self-sufficiency in the field of medical products to almost 40% in the past few years, but they have been very unsuccessful in the discussion of commercializing medical products for export to other countries. . Now, according to the capacity of our country, we can earn up to two billion dollars a year from the commercialization of these types of goods, which has a positive impact on the national economy. Therefore, the researcher seeks to solve these problems by presenting a model for commercialization. Therefore, the main research question is, what is the commercialization model of medical products for knowledge-based companies?

The current research is of an exploratory and expansion type, which was conducted using a qualitative method. The statistical population of this research is experts with practical experience in the field of commercialization of products of knowledge-based companies in the science and technology park of Mazandaran province, and professors of the University of Medical Sciences and management professors of management faculties of universities of Mazandaran province, who are aware of the subject of the research. 12 people were selected as samples from among them by snowball method until full saturation. Then a semi-structured interview was conducted to collect data from them.Interviews were held one by one with each expert. After conducting the interviews (audio recording), the texts of the interviews recorded from the experts, on the same day of the interview, were transcribed word by word on paper and typed as research data. , was used. The research data are analyzed on two levels, the textual level and the conceptual level.The textual level includes the coding of the data, the conceptual level emphasizes the construction of the research model including establishing a relationship between the codes based on the Strauss and Corbin model. Also, in order to ensure the validity of the model, the strategy of analysis and review by knowledgeable people (multi-view) has been used.

To design the model using the foundation data method in the first step; Initial coding was done using the text of the interviews. In this step, one hundred and nine primary codes were extracted. In the second step; Axial coding was done. In this step, thirty-two axial codings were obtained from a total of one hundred and nine initial codes. In the third step; Selective coding Selective coding was done based on the results of open coding and axial coding in this step, which is the main step of theorizing. Thirteen codes were obtained.Also, the validity of the research model was done by using the analysis and review method by knowledgeable people, in this method, to check the validity of the research model, all the data and primary extracted codes were sent to other experts who are familiar with the issue of commercialization of medical products in knowledge-based companies. They were informed and experts were given and they were asked to modify and approve the designed codes, and all the codes were approved, thus the validity of this research was proved. Also, the reliability of the research was checked with Kreppendorf's alpha method, and the agreement of five experts on the codes was equal to 89%. Considering that this amount is more than 60%, the reliability of the codings of this research is confirmed.

In this research, the causal conditions for the commercialization of medical products, four factors of human capital, technology, digital transformability of the company and environmental factors have been stated. (Shirvani, Tulai and Delavi, 2019 limited the causal conditions to digital technology. Considering these factors by the companies residing in the science and technology park, they can take into account all the effective factors in creating a successful business for their products and Don't just focus on technology.The strategies of this research have been identified in three dimensions; Financial strategies, market orientation and attracting cooperation of the University of Medical Sciences. Every business unit needs capital in order to set up and start its activity, and in order to develop and continue its activity, it needs new investment, which must be provided through financial resources (24). Access to financial resources is one of the important factors in the success of companies and one of the important concerns of companies at different stages of their life (25). Market orientation can be defined as a stage of organizational growth or as a level that reflects organizational maturity (26). Kotler has looked at market orientation as the final stage of the development of a business organization and believes that the market orientation is created along the development of different business orientations. Market orientation is based on marketing thinking and marketing thinking forms its philosophical foundation. (26). However, marketing thinking as a foundation and philosophical foundation is not enough. Because market orientation focuses not only on customers, but also on competitors, different organizational issues and many external factors that affect the needs and preferences of customers.

In this study, the identification of factors affecting the attitudes and behavioral intentions of consumers in the selection of Iranian products has been considered by the researcher. Considering the importance of customer behavior, the purpose of this study is to present a native-Iranian model with emphasis on the attitude and intention of consumers to buy Iranian products in order to implement the policies of the resistance economy in the country. In this regard, the mixed research method was used, which in the qualitative stage the grounded theory method is the basis theory and in the quantitative stage the descriptive-survey method is used. In the present study, priority was given to qualitative findings and the role of research and quantitative data was only to test the hypothetical model designed in the qualitative part of the research and to generalize the findings. Qualitative data analysis was performed in three stages of open, axial and selective coding. At the end of the qualitative stage, a conceptual model was designed to explain the attitude and intention of consumers to buy Iranian products. The conceptual model of the research has been studied by modeling structural equations and the least squares approach and based on the measurement results, structural indicators and fit have been judged. Model fit indices indicate the optimal fit of the data with the concept model. In other words, the quantitative data fits well with the conceptual model of the research and confirms the qualitative data.

The auditing profession has a critical contribution in upgrading information transparency, economic health, and confidence in the community. With the spread of financial corruption, ethical whistleblowing as a control mechanism and part of corporate governance was raised as an essential approach to prevent and identify immoral behaviors. This study aimed to investigate the effect of professional commitment on auditors' ethical whistleblowing, emphasizing the moderating role of gender and age variables.

The method of the present study is descriptive-survey in terms of data collection, and applied from the point of view of purpose. The statistical population of this study includes all auditors working in private institutions under the membership of the Society of Certified Public Accountants. The statistical sample consisted of 392 participants selected using simple random sampling method and via the Cochran's formula. The data of the study were collected using a standard questionnaire tool. To investigate the effect of research variables on moral warning and also to fit the proposed model, the structural equation modeling method was performed using   the   Smart PLS software.

The research results indicated that professional commitment has a positive effect on ethical whistleblowing. The variables of gender and age also have a moderating effect on the relationship between professional commitment and the level of independent auditors' ethical whistleblowing.

In accordance with the findings of this study, strengthening professional commitment leads to the development of ethics and ethical whistleblowing and health the economic atmosphere.

The main purpose of this study is to provide a model to explain the factors affecting the amount of bank deposits with respect to internal and external factors. The research is of applied type and is performed qualitatively with grounded theory technique. Data were collected through semi-structured interviews. Theoretical sampling continued until the categories were saturated. And ten depositors were interviewed. Then, based on the systematic approach of Strauss and Corbin theories in three main steps of open coding, axial coding and selective coding, the bank deposit forecasting model with emphasis on behavioral accounting and money market was presented. Finally, the validity of the developed theory was examined. The results show that the central category of the model is the behavior of depositors. Preservation of the value of money, security of capital, banking services, ease of access, social effects are called causal conditions. The role of parallel markets and customer characteristics are considered as conditions involved. The conditions of the Islamic society, the role of the government and the economic structure of the country are the background conditions.

The main purpose of this study was to investigate and explain the variables affecting the attitude and intention of consumers to buy domestic products and their behavioral intentions. To achieve this goal, qualitative research method based on grounded theory, interview and Purposive sampling method have been used to collect data and information. The results of the research indicate that causal conditions such as: quality level of the product, buyer experience, appropriate pricing , Communication channels and the amount of technology used in the product are effective in shaping the attitude and intention of consumers to buy. Also suitable strategies for persuading customers to use domestic products include: culturalize, branding of domestic products, gaining customer trust and Continuous monitoring of production and standardization. contextual factors such as advertising and promotion of domestic brands, use of effective marketing techniques, Word of mouth and economic rules and regulations and intervening conditions such as: financial corruption, business environment, import of similar items and international sanctions affect on strategies . Implementation of these strategies will have consequences such as strengthening national dignity and economic growth in the country.

The present article examines and studies the social media marketing and social identity of the brand in the Iranian clothing industry with emphasis on the criteria of the Supreme Council of the Cultural Revolution. The main question of the article is: Does the marketing of the clothing industry, as one of the distinctive features in today's world of economics and management, meet the criteria of the Supreme Council of the Cultural Revolution? And by considering these criteria, will social media marketing and social identity of brands be able to play an effective role in promoting national and indigenous patterns of clothing and lifestyle of people in society? The hypothesis that can be made on this basis is: In the Iranian clothing industry, which is based on the emphasis on cultural identity, especially in the era of rapid globalization, there is a reciprocal relationship between social media and brands in the field of marketing. The results show that the criteria in the approvals of the Supreme Council of the Cultural Revolution as the highest cultural institution in the field of clothing, can use marketing as a powerful tool to create a culture in the field of clothing and lifestyle of people in accordance with established principles.

Provision of high quality nursing care for patients, has made patient safety culture as an important issue for improving the quality of health care in the country. This study aimed to determine the relationship between nurses’ job satisfaction and patient safety culture in hospitals of Rasht city, Iran.
Material and This research is a descriptive-analytical, cross-sectional, and field data collection study. Nurses working in public and private hospitals in Rasht City comprised the study population, of whom 322 subjects were selected randomly as the study sample. The Wakefield questionnaire and the Agency for Healthcare Research and Quality questionnaire were employed to investigate nurses’ job satisfaction and patient safety culture, respectively. The Pearson correlation coefficient was used for statistical hypothesis testing, employing SPSS software version 19.
The results showed that according to the respondents’ viewpoints, scores of job satisfaction (Mean(SD):3.59±0.68) and patient safety culture (Mean(SD):54/0±31/3) Rasht city hospitals were at the average level. Furthermore, there was a significant direct relationship between nurses’ job satisfaction and patient safety culture with the correlation coefficient of 0.643 at the 0.01 level of significance.
According to the findings, it is necessary to improve study nurses’ job satisfaction and patient safety culture. Moreover, according to statistical correlation between research variables, increasing nurses’ job satisfaction results in improvement of patient safety culture.

Providing proper and qualified nursing care for patients as members of society has turned patient safety to an important issue in quality health care in country. This study aims to determine the relationship between patient safety culture and professional behavior of nurses within the framework of the implementation of clinical governance in all health centers in Rasht. This study is a descriptive and correlational study whose statistical population consisted of nurses in health centers in Rasht city، of which 322 patients were selected randomly as samples. Data collection tool included nurses’ professional behavior taken from Wakefield instrument and Research Agency questionnaire and quality of health care for patient safety culture. Data were analyzed using descriptive statistics and Pearson correlation coefficient. Findings indicated from respondents'' views، nurses’ professional behavior and patient safety culture in educational health centers in Rasht was at moderate level. The results also showed a significant and direct relation between professional behavior of nurses and patient safety culture (P <0. 01، r=0. 6). Patient safety culture will improve as nurses’ professional behavior increases. It seems to an enabling program can create an atmosphere in which people feel more responsible conducting professional behavior and increase culture of patient safety.

Safety performance is the overall performance of the organization safety management system in the operational system of safety. In the present study, the components of safety performance included visible management leadership, employee participation, training, inspection, implementation tools, and maintenance. The objectives of this study were to assess safety performance, and to analyze difference in safety performance components in the metal products industry in Iran. The target population included managers and non-managers and the random sampling method is used. A total of 714 respondents participated in present study. The method applied in present study was a questionnaires quantitative type based on a Lickert scale and the data collected were analyzed statistically. The one-way ANOVA was applied to assess significant differences in safety performance components in the metal products industry. The results indicated that safety performance was not strong based on the mean for average score of 2.61 which was less than 3 compared to the possible maximum of 5. The one-way ANOVA analysis showed that there was a significant difference among safety performance components where respondents regards maintenance as a stronger component while employee participation as the weakest. The result of study also revealed that to improve safety performance in the metal products industry, all components should be improved.

Information technology as one of the tools play important role in knowledge growth and development and ease organizational learning. So, no organization is never a learning organization by itself and organizational learning is affected by different factors like IT. In this reaserch, we explained the effects of IT components such as software, hardware, networking and data on learning and its theoritical framework based on literature review disgned according to Loser and Merkador theoritical model. Research method was empirical and its population was personnel of Guilan province police in 1392. We applied multi phase’s culusteral method for sampling. The size of the sample was 357. After gathering data by means of questionnaire, we analyzed them by SPSS software. Findings show that, there are positive and significant relation between IT components such as software, hardware, networking, data and organizational learning. In final, some solutions recommended for police growth and success.