جستجوی مقالات مرتبط با کلیدواژه « social networks » در نشریات گروه « علوم اجتماعی »

Considering the role and importance of social health in improving the condition of societies, the current research was conducted with the aim of synthesis studies related to the social health. 

This study in terms of purpose was applied and in terms of implementation method was qualitative according to the synthesis research approach. The research population was all the articles and theses related to the research field (social health) from 2010 to 2022 years in reliable domestic and foreign databases with number of 94 cases, which according to the inclusion criteria number of 20 cases were selected as a sample with using the purposeful sampling method. To collect the data was used note-taking method which their reliability with using Cohen's kappa coefficient method was calculated 0.746, and for their analysis was used the coding method. 

The findings of this study showed that the social health had 59 sub categories in 22 main categories. The main categories were including social support, religiosity, social capital, social class, social security, social trust, communication skills, quality of life, social networks, lifestyle, leisure time, social actualization, social cohesion, social acceptance, social participation, socio-economic base, openness, sense of anomie, demographic variables, life satisfaction, social commitment and social responsibility. 

According to the identified main and sub categories in this research, specialists and planners can take an effective step towards improving people's social health.

The ever-increasing expansion and diversity of social networks, both in terms of the number of users and the expansion of its use in different dimensions, brought the world into a new era that completely changed the equations and structure of human life. On the one hand, human social interactions changed and human communication became more and more flexible. In the meantime, the influential users of social networks as one of the important elements in social networks have a greater contribution and effect on public opinion and the approach of users and people every day. The image that is formed from the data published by these users of an organization plays a significant role in the image of the entire organization in social networks and public opinion. . Therefore, the purpose of this research is to investigate the characteristics and role of Persian Twitter influencers, especially the role of these users in the image of an organization, which has been investigated in the form of a case study of Islamic Azad University as a large and multifaceted organization.

This research has analyzed the raw data of Twitter social network using data mining technique. In the first step, by extracting the top Twitter users in terms of the number of followers, I presented an initial picture of the political approach and... and in the second step, by focusing on public raw data, it was extracted from the Twitter social network of these users, and after refining the raw data into data Structured transformation and analysis was done on the data.

The findings of this research are based on the two components of the political approach and following the influencers. On the other hand, the content published by the same users about Azad University shows that the political portrayal and corruption of the university have the main contribution, and the contribution of student issues and problems such as tuition fees or scientific and research topics is insignificant.

What is clear from the study of influencers on social networks is its position and impact on public opinion and the general society, as well as paying attention to active platforms among Persian and Iranian users, such as Twitter, which can have a serious effect on the media sphere. If the country has one, it is possible to understand the importance of Twitter influencers in the current environment, which causes the accuracy of its specifications and details and their classification in the scientific opinion and research in indicators such as political approach or the number of followers. And also the field of activity drew more detailed findings of the level of influence and their role..

Today, brand has become one of the most important issues in all companies, so that no company can be considered without a brand. This issue has spread to such an extent that, in addition to politicians, some citizens are also trying to create a personal brand for themselves. Various measures can be taken to create a brand, which includes a wide range of advertising in large companies to the creation of content by citizens in social networks. This wide range can create a brand, although today the brand has become a complex and specialized science and has gone beyond a title, so that applying a brand name to a brand is considered as creating a limit for it. In this article, the role of public relations as one of the tools of brand production and promotion has been investigated, and interviews with communication professors and public relations experts from all over the world have been conducted using the grounded theory method. According to the obtained results, it was found that in addition to the main task of selling, the task of producing and promoting and stabilizing the brand is also one of the undeniable tasks of public relations. Therefore, by adopting appropriate strategies to produce, promote and stabilize the brand, public relations are able to develop organizational branding at the level of social networks.Despite the importance of this topic, so far, a comprehensive study, both in Iran and in Iran, has not been done in order to present itA strategic model as well as an explanation of the identification components of this emerging research area have not been done. In this research, according to the studied articles, we will try to create a model for relationship strategies by considering the identified components while receiving answers to our questions.General to draw organizational branding in social networks.

Considering the widespread presence of social networks and mobile phone software in families and the increasing use of this by family members, this research article aims to design a model to explain the components of the tendency to social networks. Is. The study population of the research includes all the articles related to the research topic. In order to carry out the research, after designing the research questions, a systematic search was conducted based on relevant keywords, social networks, internet, virtual space from databases that include all valid domestic scientific-research publications from 1388 to 1396. There have been. The results of the review of 36 articles out of 72 primary articles of the researchers identified 8 dimensions as the main dimensions of the tendency towards social networks, which were mentioned in various domestic researches in the years 2018 to the end of 2016; have identified Based on these dimensions, the final integrated model has been presented and validated. This article, by identifying all the dimensions of the trend towards social networks in the available sources from 1388 to the end of 1396, can be used as a basis for identifying the causes of the trend towards social networks in Iran for researchers and other groups, such as the program Rizan and government administrators should be placed for community education.

Tourism as an effective and influencing industry has been able to attract the attention of policy makers and planners. This industry is a broad activity that brings with it important economic, social, cultural and environmental effects, and each can be discussed in its place.The purpose of this research was to analyze the pattern of tourism destination branding with an emphasis on social networks with a sociological approach. The research method is a qualitative case study and the participants are elites. By using the purposeful sampling method and theoretical saturation technique, key informants (including 16 people) were selected to identify the framework of the research model and interviews were conducted with them. The tool used to identify the factors of the research model is a semi-structured interview. (with focus groups) and the study of documents. To ensure validity and reliability of the study, the assessment method of Linuklen and Goba was used. The paradigm model of this research was designed based on the paradigm model of Strauss and Corbin. After conducting research interviews, there were 43 codes. It was determined in general. Table 2 shows the results related to these codes. According to the results of the present research, it was determined that the variables influencing tourism destination branding include audience attraction, sustainable development, brand knowledge, regional needs, and support. Localization, public trust and human resource management and individual and group interactions.

The psychological effectiveness of covid-19 in social networks with an approach to media literacy is a qualitative analytical grand theory that explores the inner layers of users during the covid-19 pandemic quarantine.The aim of identifying the impact of media literacy [media consumption regime,content understanding,hidden goals,conscious selection,critical view and message analysis] on psychological effectiveness [anxiety,obsession,self-illness and fatigue of Covid-19] was to determine whether social networks cause psychological effectiveness.be?In this regard,in the in-depth interview and data entry into the AtlasTI software,open coding was first performed,then they were placed in the form of central categories,and because some open codes did not fit in the form of positive psychological effectiveness,re-coding was done and positive effectiveness was placed in the form of new central categories.In this way,according to the media consumption regime of users to use social networks during the quarantine of the deadly disease Covid-19 as a means of interpersonal communication instead of face-to-face interactions,therefore,the categories of hidden goals of the message.conscious selection of the message,critical look at the message and analysis The message did not have the necessary meaning,and at the same time,the positive impact, including the reduction of anxiety,empathy,sense of belonging,mental discharge,intellectual sharing,and consolation,was preferred over the aspect of negative psychological impact.

Today, the invention of emojis has led to the emergence of a new language for communication in social networks. This research is practical in terms of purpose and cross-sectional in terms of implementation and was conducted with the aim of investigating and comparing the motives of using emojis among Iranian media activists on Twitter. The population of this research was the members of the Journalist Association of Tehran province and the selected sample included 40female journalists and 40male journalists with more than 3years work experience and active on Twitter. The data were collected and analyzed through a researcher-made questionnaire, SPSS software version26 and Kolmogorov-Smironov and Student's independent t-tests. Based on the results, women and men use emojis in the text of their tweets to express emotions, to replace verbal communication signs, to replace words, to help understand the message, to soften the tone. The message, information transmission, shortening of the text, sufficient variety of emojis, and the possibility of inappropriate perception of the message had similar conditions to a large extent; But there were significant differences in the motivations of people's level of intimacy, making the message attractive, frequent use of emojis and a way to judge people.

With the growth of social networks, we are witnessing a wide wave of spreading fake news that has a significant impact on public opinion and its attitude towards important personalities and events in society. Twitter, as one of the reference media platforms where many elites work, plays an important role in producing content on other social networks. In this research, an attempt has been made to study the morphology of fake news that is produced and republished in this network. In this research, quantitative content analysis method has been used. The statistical population of the study is fake news published in Persian by Iranian users active in Twitter, From September 2019 to March 2020. According to the findings of this study, many unsourced news items are deceptive and misleading and have not been responded to by relevant authorities. Among Iranian users active on Twitter, there is the greatest tendency towards political issues. The techniques of lying and gossiping, labeling and resorting to fear have the highest frequency for distorting reality. The research also shows that about half of the users who publish fake news on Twitter have unrealistic identities and use pseudonyms, and a high percentage of news items contain all kinds of typographical and grammatical errors.

Virtual social media is one of the most important and effective social media that has been able to affect the private relationships of citizens in the form of everyday and practical tools. In addition to countless advantages, this space also brings many disadvantages, which sometimes cause serious harm to users due to the lack of familiarity with the virtual space. Therefore, the importance of identifying and investigating the harms of virtual social media has been taken into consideration; In such a way that many research articles are written and published on this subject every year, but due to the fact that these articles were conducted with different statistical population and different geographical, economic, social and cultural conditions, they have faced different results. On this basis, the current research has tried to identify and classify the dimensions of these damages using the meta-synthesis method, and finally, design and present the final model of the dimensions of cyber space damages; Therefore, the aim of the research is to identify and classify the damages of virtual space, and to design a new model to understand the dimensions of the damages of virtual social media. For this reason, the results of previous researches in the years 1390 to 1400 were analyzed using the meta-synthesis method. By checking the quality of the articles, among the 54 articles, 42 were finally selected for analysis. The findings of the research showed that cultural dimensions, social networks, religious institutions, personality and deality are the most important vulnerable dimensions of virtual social media.

These days, virtual social networks, as a means of communication that can play positive and effective aspects in cultural development and human relations, is a threat to many families due to mismanagement and extreme and reasonless use by users. Today, virtual social networks play a role as one of the most important factor in many divorces, disorders and infidelities in couples' relationships. The present study is a qualitative study that was conducted by grounded theory method. The approach used in this research was the method of Strauss and Corbin (2000). The statistical population of this study is 21 people referred to the counseling center and specialists of the centers selected by a purposeful and theoretical sampling. The method of data analysis was open-axial-selective coding. 72 codes were identified in 13 themes (categories) and finally the pattern of liquid love formation in couples was drawn in social networks. Data analysis was performed using Atlas.Ti7 software. Findings and results of research show that causal factors include self-determination, life autonomy, self-love, individualization and proof of identity, disobedience of otherness and underlying factors including social harms, patriarchy in society, destruction of time and living and economic problems in the family causes the formation of liquid love in virtual networks which weakens the foundation of the family, reduces social capital, emotional divorce, extramarital affairs and freedom in love relationships

The aim of this research is to analyze the disobedience of adolescents in the family environment based on addiction to virtual social networks among secondery school students of the 17th district of Tehran. The study method is survey and the statistical population is the lower secondery school of the 17th district of Tehran. The sample size is 347 individuals selected using simple random sampling method based on Cochran's formula. The data collection tools consist of the Addiction to Social Networks questionnaire (Yang 1998) and the Adolescents' Disobedience questionnaire (Motamedi and colleagues 2021).The results of the Pearson correlation test showed that the relationship between daily activity disorder, family-social functioning, mental health, and self-control with adolescent disobedience is equal to 21%, 31%, 25%, and 25% respectively. Furthermore, regression model analyses showed that the impact of addiction to social networks on adolescent disobedience is 33%.

One of the most important topics that social networks -Twitter- have paid attention to is violence against women in Iran. The most important theoretical support in the emergence of these campaigns is the reflection of the texts about violence against women. One of the most important factors in the emergence of such waves is the important activists in the field of these social networks, who use their followers to reflect these contents. The most important campaigns in terms of the number of tweets and retweets was the "Girls of the Revolution" campaign. The aim of the research is to analyze the performance of Twitter in reflecting the content of violence against women in Iran based on the most important campaigns that have emerged in the last decade. This issue was analyzed based on the theoretical foundations of types of violence and networked movements. The research method is the content analysis of tweets and hashtags related to campaigns from 2016 to 2016. The research results showed that the most important themes are about social and political violence against women. In this regard, some campaigns and hashtags have caused insecurities in the society the most important of which was the campaign of the girls of Enghelab Street in terms of the number of tweets and retweets. the analysis of the themes of tweets showed the absence of news, posts and tweets of people related to campaigns and hashtags.

 The present study aims at investigating the effect of using virtual social networks on the religious identity of high school students in Jahrom. The survey method was used in this research. The statistical population are whole male and female high school students in Jahrom, whose approximate numbers are about 7000 in the year 1400, of which 375 are selected as a sample by using multi-stage random sampling method. The research instrument is a questionnaire that has been used to determine its validity by face validity method and to determine its reliability by internal coordinated method by Cronbach's alpha method. The descriptive results revealed that the average score of students' religious identity in Jahrom was at moderate to high level. Analytical findings also showed that there was a significant relationship between cyberspace (total) and religious identity (total). Cyberspace (total) affects students' emotional and practical identity, but the relationship between cyberspace (total) and students' beliefs was not significant. Among the demographic variables, there was a significant relationship between gender, grade, field of study, type of schools, father's education, social class and students' religious identity. Explain the dependent variable in terms of the sum of independent variables. Target variables, activity and participation in cyberspace, cyberspace (total), attitude towards the contents in cyberspace, social class, gender, mother's job, field of study, father's job, father's education, are the strongest predictors of students' religious identity, respectively and these factors are able to explain 0.151 of the variance changes in religious identity. 

There are public and government concerns that social media may encourage risky behavior in the offline environment. In this research, the relationship between virtual social networks and the tendency to risky behaviors has been investigated through a survey method. The statistical population of the present study was the youths aged 18-29 of Izeh city, whose number is about 198,000 according to the census of 2015. The sample size was estimated to be 400 people using Cochran's formula, and the sampling method was a multi-stage cluster. In order to collect data, a researcher-made questionnaire was used. The results of the research hypotheses test showed that there is a positive and significant relationship between social networks and the tendency to risky behaviors. Exposure to online couration of using social networks and the tendency to risky behavior. There is also a significant difference between the relationship between virtual social networks and gender. Also, the type of membership in virtual social networks has an effect on the tendency to risky behavior.There is also a significant difference between the relationship between virtual social networks and gender. nline couration of using social networks and the tendency to risky behavior. There is also a significant difference between the relationship between virtual social networks and gender. Also, the type of membership in virtual social nThere are public and government concerns that social media may encourage risky behavior in the offline environment. . In this research,.

Nowadays, most people and private and government organizations are largely dependent on Virtual Social Networks and mobile messaging platforms to carry out their affairs. With the expansion of communication and information technology applications in daily life, we are witnessing the formation of a new generation of Internet tools that provide more possibilities for bilateral and multilateral relations. Now the problem is, what are the functions and dysfunctions of  Virtual Social Networks ?The answer to this question can increase the effectiveness or improve the approach of the media in messaging, as well as adopt a correct cultural orientation which is appropriate to Iranian-Islamic values and norms. For this purpose, the researcher has identified the functions and dysfunctions of Virtual Social Networks and mobile messaging platforms in Iran by using qualitative analysis in the interpretive paradigm along with interviews and used thematic analysis and three-stage coding. The research result are the followings:The most important positive and constructive functions: changing the shell of mentalities, facilitating the exchange and creation of information, criticizing and refining culture, effective discourse creation, promoting the government's sensitivity towards its own performance and preparation of the business environment.The most important dysfunctions: widespread social isolation, promoting immoral content, making the society vulnerable, creating excessive individualism, breaking the family foundation and identity disorder.

The present study investigates the formation of social modernization components connected to virtual social networks.

The research is descriptive and wasdone with a survey technique. The statistical population included all the students of Payam Noor University of Golestan province, numbering 6168 people, of which 463 were randomly selected using Cochran's sampling method.

The results of correlation coefficients showed that the relationship between the use of virtual social networks and the components of social modernization, including the variables of universalism, individualism, emotional neutrality, and familyism, was significant. On the other hand, the relationship between this factor and other components of social modernization, including the variables of separation, acquisition, and cosmopolitanism, was not significant. The results of structural equation modeling in the test of research hypotheses showed that the variable of using virtual social networks could explain emotional neutrality, individualism, separation, and universalism from the components of social modernization, respectively.

The result of the research shows that the use of social networks by students has increased the formation of social modernization components (universalism, individualism, emotional neutrality, and separation) in them. Therefore, virtual social networks can be used in the formation of social modernization

In recent years, social networks have gained the trust of their use among all different groups of society by providing easy participation opportunities and access toall, independence and privacy in them. The purpose of this study is to investigate the effects of social networks features on users trust in the Maku Free Trade Zone. It is important to study the trust of users of social networks among all different groups of society, but the use of these networks, among women, is doubly important due to their prominent role in the family management process and participatory issues in society. The research method is a simultaneous combined method of angulation- quantitative and qualitative methods, which use in-depth and open interview tools in the qualitative method and a questionnaire in the quantitative method to collect data. The statistical population of the study includes women over 15 years old living in Maku Free Trade Zone in 1400. In the qualitative phase, the questions were sampled in a targeted manner by 40 individuals. In the quantitative phase, 365 questionnaires were distributed randomly among the sample size using the Cochran relation. The theoretical framework of the research is based on the theories of “Giddenz construction”, “the use and the feeling of satisfaction” and “ Coleman, Fukumaya ,Giddenz theory of trust”. The results show that in a quantitative and qualitative methehods, the features of social networks include: User centered, facilitating communication, interaction, empowerment, lack of formal oversight, etc. have a strong impact on users trust and use....

This article examines the role of medical influencers on the social network Instagram in the development of social participation in the demand for the Corona vaccine. During crises, the influence of celebrities and social media influencers can be used in order to inform, educate and also the social participation of citizens. Social networks, especially the Instagram social network, played an important role in informing, educating and encouraging citizens in the process of social participation in order to demand a vaccine during the outbreak of the Covid-19 disease. The social network Instagram with its many features has provided the field of social participation of medical influencers in various formats. This article tries to explain the social participation of influencers by using theories such as: online participation, two-step flow of communication, social influence theory and also the theory of trans-social interaction. The research method used in this article is network ethnography. Sampling of this research has been done in a purposeful way and it has been tried to collect information through online observation and interpretation of content produced by influencers in the field of medicine.The results of this research show that the Instagram social network, due to its infrastructural capabilities and features, provides the social participation of medical influencers in the form of the facilities of this social network, and the audience interacts with medical influencers under the influence of their persuasion. They focus their attitude towards this group and play an important role in social participation to demand the corona vaccine.

As the COVID-19 pandemic unfolds, social media platforms have become a primary forum for the expression of a extensive range of thoughts, sentiments, and attitudes. This research examines Persian-language social media content associated with the pandemic to achieve a detailed comprehension of societal behaviors and attitudes amid this extraordinary circumstance. The purpose of this study is to investigate the emerging patterns and behaviors of trust-building within social networks during the COVID-19 crisis.  Sentiment analysis in social networks and the way people share their opinions, views, feelings, and attitudes— through posts, tweets, and other textual content— can shed light on the social patterns of trust towards message sources and news authorities, especially in times of crisis. 

Methods and Data: 

The study conducted a content analysis of social network data through a two-stage clustering method. The clustering findings were scrutinized through the lenses of risk and crisis communication theories, as well as effective communication principles to assess the trust levels within each cluster. 

Given the pivotal importance of a culture of trust in the acceptance or rejection of messages, the trust index was examined across the clusters. The findings indicate that messages disseminated and circulated through Instagram and news websites are considered trustworthy within each cluster. 

The results demonstrate that the dissemination of COVID-19-related information by health authorities can foster positive trust within society. However, the level of trust in the health sector is somewhat lower compared to the socio-cultural sphere. For the dissemination of health-related information, the use of non-political language is recommended. 

Key Message: 

The findings indicate that content shared through Instagram and news platforms proves to be more influential. Additionally, social activists significantly contribute to either strengthening or undermining the audience's trust in content. Understanding the social patterns associated with trust experiences in times of crisis, where contradictory information abounds, is essential. This understanding can offer strategies to manage similar crises and aid to enhance societal resilience.