جستجوی مقالات مرتبط با کلیدواژه « service quality » در نشریات گروه « تربیت بدنی »

The purpose of this current research was to develop a model of factors affecting the improvement of the quality of Iranian football refereeing. This research is applied in terms of purpose and descriptive-survey in nature. The statistical population of this research is all referees who participated in the pre-season of the Premier League in 2016 (105 people), CEOs of Premier League clubs (16 people), coaches and assistant coaches of Premier League football teams (32 people) and spectators of the league. They were the 17th. Using targeted and available sampling, 683 people were selected as the research sample. The face validity of the questionnaire was confirmed by experts (10 people). Also, its reliability was calculated using Cronbach's alpha test and composite reliability. Structural equation modeling and PLS software were used to analyze the data and check the fit of the model. The results showed that the dimensions of the quality of human resources, financial, material and managerial resources significantly explained the quality of refereeing in Iranian football. Also, the results showed that managerial, technological, human, material and financial resources had the highest priority in the quality of refereeing in Iranian football. According to the results of the research, it can be said that management has a more intervention and persuasive role than other factors. The reason for this problem can be the conscious effect of management. Usually, the effects of arbitration processes are hidden and indirect, but the effects of management are more conscious.

Drawn public attention to the negative impacts on environmentally sensitive areas. Therefore, the purpose of this study was to investigate the effect of the quality of tourism perception on the environmentally responsible behavior of sports tourists with the mediating role of attachment to the place.

This research is descriptive and correlational. The statistical population consisted of all sports tourists in the Alangdareh Forest Park of Gorgan in 2021. The data collection tools were the standard questionnaires of understanding the quality of tourism by Yin et al. (2021), environmentally responsible behavior by Yin et al. (2021) and place attachment by Ramkissoon et al. (2013). The validity and reliability of the questionnaires were confirmed. Structural equation modeling including confirmatory factor analysis and path analysis were used to analyze the data. The software used for data analysis were AMOS23 and SPSS23.

The results showed that the quality of tourism perception has a significant effect on the environmentally responsible behavior of sports tourists; the quality of tourism perception has a significant effect on attachment to the place of sports tourists; Attachment to the place has a significant effect on the environmentally responsible behavior of sports tourists and attachment to the place mediates the effect of understanding the quality of tourism on the environmentally responsible behavior of sports tourists.

One of the important messages of the current research is that attachment to a place is a significant mediator between understanding the quality of tourism and responsible environmental behavior. The results of the current research emphasize active interaction with sports tourists, good management, supporting biodiversity and encouraging responsible and sustainable consumption in order to strengthen tourists' attachment to the place and environmentally responsible behaviors.

The aim of the present research was to investigate the relationship between market orientation and customer satisfaction with the quality of service of fitness clubs in Kerman. The current research method is a descriptive one that was carried out by the correlation method, and in terms of its purpose, it is considered applied research; The statistical population of this research is the customers of fitness clubs in the city of Kerman, and the statistical sample was selected as available, and about 240 people were selected from the customers of fitness clubs in the city of Kerman. The tools of the current research are market orientation questionnaires by Narur and Slater (1999) and customer satisfaction questionnaires by Rajabi et al. (2009). The validity of the research questionnaires was confirmed by 11 sports management professors and its reliability was obtained using Cronbach's alpha coefficient test of 0.76 and 0.84. Data analysis was done using the Kolmogorov-Smirnov test, Pearson correlation coefficient test, and regression analysis test with the help of SPSS version 23 software. The results of the research showed that there is a positive and significant relationship between the dimensions of market orientation with customer satisfaction; Therefore, the managers of the clubs can set goals in order to create value for the customers by understanding the needs and desires of the customers and by providing services such as providing suitable physical and environmental equipment, correct behavior of employees, providing training programs and easy access to services. Constantly seek to measure customer satisfaction.

The purpose of this study was to Designing a comprehensive model of service quality of Iranian wrestling sport events. The method of this research was quantitative and qualitative. Theoretical saturation was achieved after 17 deep and semi-structured interviews with experts and managers in sport for all and sponsorship fields. The statistical population in the qualitative section included focus groups and experts present in the wrestling federation, league organization, sports clubs, presidents and managers and people who had a complete knowledge of sports competitions. And in a small part, all the spectators in the Premier League were wrestling in 1400. 17 people in the quality department purposefully and 384 people considering; In a small part, they formed a statistical sample by the available method. The data collection tool in the qualitative part of the interview was semi-structured that the results of this interview were used in the form of a questionnaire with 7 main factors in the quantitative part. SPSS software version 23 and PLS version 2 were used to model the structural equations. Model fit index was reported GOF = 0.67. A total of 7 factors of service quality, technical skills, interaction, quality of environment, evaluation, quality of referees, social value affect the quality of service of Iranian wrestling sport events. According to the results obtained, each of the factors, in order of importance and priority, can be effective in the quality of wrestling sport events and be considered by those involved and officials in this department.

The purpose of this research was to investigate the effect of service satisfaction and competition satisfaction on the formation of the audience's behavioral intentions of world club championship wrestling matches. The research was descriptive and correlational. The statistical population included all the spectators of the World Club Championship wrestling tournament hosted by Khoramshahr city in December 2014, and 275 spectators were selected as a statistical sample based on a simple random sampling method. The data collection tool included the questionnaire of Yoshida and Jamiz (2010). The reliability of the questionnaire using Cronbach's alpha method is equal to 91. = α and the form and content validity of the said questionnaire was approved by 15 sports management professors and confirmatory factor analysis (CFA) was used to determine the validity of the questions. The results of the research showed that satisfaction with the service and satisfaction with the game are effective on the behavioral intentions of the spectators and the path coefficient is equal to 66/. and 70/. which was significant at the P<.05 level. Variables of access to facilities with a path coefficient of 69/. and the space of places with the path factor of 64/. It was effective and statistically significant on service satisfaction. According to the findings of this study, it can be said that access to facilities and space had the greatest impact on service satisfaction, which should be paid more attention to than other variables.

The purpose of this study was to The mediating effect of service quality on the relationship between market orientation and business performance of private sports venues. The present study is applied in terms of descriptive-correlational nature. The statistical population of the study was all managers, coaches and graduates of sports active in sports clubs in the western provinces of the country. The statistical sample (N= 384) was selected as a multi-stage. In order to collect data, the market orientation questionnaire (Narvar and Slater, 1990), service quality (Kamali, 1396) and the researcher-made business performance questionnaire were used and the face validity of the questionnaire was confirmed by experts (13 people). Its reliability was also calculated using Cronbach's alpha test (0.95) and combined reliability. Structural equation modeling in PLS3-SPSS24 software has been used to analyze the data and check the model fit. The results showed that market orientation and service quality have a significant effect on the commercial performance of sports venues. Market orientation also has a significant effect on service quality. Finally, the effect of market orientation on business performance was mediated by the quality of service quality. Also, the effect of customer orientation, competitiveness and cross-sectoral coordination dimensions on business performance was significant. According to the results, it can be said that the managers of sports venues must use different market-oriented strategies to achieve successful commercialization of their sports complexes.

The present study was designed and conducted to evaluate the effect of trust, privacy and service quality on the success of e-customer relationship management in bodybuilding clubs with the role of mediating customer loyalty. The research method was survey. The statistical population of the present study included all customers of sports clubs and physical fitness and health centers in Tehran. Based on Morgan sampling table for the unlimited community, 384 customers of sports clubs were selected. The sampling method in the present study was easily accessible. The research measurement tools included the standard questionnaire of Dehghanipour et al. (2020). In order to analyze the data of the present study, the structural equation modeling method was used. The whole process of analysis was performed in the form of SPSS and PLS software. The results showed that trust (impact = 0.166; t = 2.037), privacy (impact = 0.436; t = 4.344) and service quality (impact = 0.394; t = 7.740) ) Had a significant effect on customer loyalty. The results also showed that service quality (effect = 0.229; t = 3.494) has a significant effect on the success of electronic customer relationship management; But in the meanwhile, trust (effect = 0.078; t = 1.570) and privacy (effect = 0.094; t = 1.213) did not have a significant effect on the success of electronic customer relationship management. On the other hand, the results of the present study showed that considering the significant effect of loyalty (effect = 0.607; t = 6.680) on the success of e-customer relationship management, it can be stated that loyalty mediates the relationship between trust, privacy and Service quality is successfully associated with e-customer relationship management. For the success of e-customer relationship management in sports, the formation of loyalty is very important and can provide the basis for the implementation of this management.

The purpose of this study was to determine the moderating role of social media in relationship between service quality, customer satisfaction and customers' behavioral intention in swimming clubs.This research is applied, descriptive and correlational. The statistical population of this research was the customers of swimming clubs in Tehran. Sample size was determined by Cochran formula. Cluster and random sampling was performed to select 384 persons. The ervice quality questionaire (Liu, 2008), customer satisfaction questionaire (Chen, 2005), customers' behavioral intention questionaire (Parasuman, 1991) and researcher-made social media role questionnaire were used for data collection. The validity of the questionnaires was confirmed by the supervisor and a number of experts in the field of research. The reliability of the questionnaires was evaluated by factor loadings, Cronbach's alpha, composite reliability, and mean extracted variance. The results of Spearman correlation test showed that the quality of service has a significant direct relationship with customer satisfaction and customers' behavioral intention. Customer satisfaction also had a significant direct relationship with customers' behavioral intention. The results of the structural equation method showed that social media moderates the relationship between service quality and customer satisfaction. . Social media also moderates the relationship between customer satisfaction and customers' behavioral intention.

The purpose of this study is to provide a model of loyalty to new customers with a history of sports and entertainment complexes in Isfahan. The method of conducting this research was causal-comparative and in the classification of research according to the purpose, this research is placed in the category of applied research. The statistical population included customers using the services of sports and recreation complexes in Isfahan. According to Morgan's table, the maximum sample size of 384 people was selected. The questionnaire used in this study had 5 sections including personal information, service quality questionnaire, customer satisfaction, customer loyalty and return questionnaire. In this study, descriptive statistical methods including central tendency indices and dispersion indices and inferential statistical methods including Pearson correlation and structural equations at the alpha level of 0.05 were used. SPSS22 software was used for data analysis and AMOS22 software was used for structural equation modeling. The results showed that there is a significant causal relationship between perceived service quality with satisfaction and willingness to return in both groups of new and experienced customers. Loyalty also plays a more effective role in the tendency of new customers to return. Finally, the communication model of perceived quality of sports services, satisfaction, willingness to return and loyalty of new and experienced customers of Isfahan sports entertainment complexes has a good fit. It seems that all groups of customers, both new and experienced, should be considered by club owners, and improving the quality of service and satisfaction are the main goals of club managers. Also, due to the greater impact of loyalty on the repurchase of clubs in new customers than experienced customers, special attention should be paid to creating satisfaction by improving the quality of service to new customers.

According to the importance of brand positioning in the sustainable development of sport brands, the aim of the current study was to study the partial role of SERVQUAL dimensions on the brand positioning of Persepolis and Esteghlal football teams. This field study was a descriptive-correlative research and a practical one. The research population included all the fans of Persepolis and Esteghlal football teams. Based on Cochran's formula, 394 football fans were selected through random sampling in Azadi stadium. Data collection was conducted by using Brand Positioning Questionnaire developed by Omidikia (2012) and Service quality Questionnaire developed by Miri (2019). The reliability of the tools was confirmed based on Cronbach's alpha, and the validity of the research tools were confirmed by conducting face validity, content validity as well as construct validity. The findings of the research by applying structural equation modeling demonstrated that the SERVQUAL dimensions (Tangibles, Reliability, Responsiveness, Assurance and Empathy) had a positive and significant effect on the brand positioning of the Persepolis and Esteghlal football teams. According to the research findings, focusing on improving the SERVQUAL and its dimensions is critical for sustainable development of Persepolis and Esteghlal brands that can ultimately leads to the brand positioning and brand consolidation in the mind and heart of football fans.

One of the important approaches in data analysis is to help solve theoretical and practical problems based on the findings of other researchers. Meta-analysis is a method that uses the same and opposite results of other people's research and presents the extract of existing research on a specific topic based on the homogeneity or heterogeneity of scientific findings and based on valid and systematic scientific methods.In this research, 16 research articles on the relationship between service quality and customer satisfaction were used and meta-analysis of data in software (CMA2) was performed. According to Cochran Q test (Sig = 0.003, Sig = 683 / 579Q), it can be said that the present studies in meta-analysis are heterogeneous and therefore the random effects model (not fixed effects) should be used to interpret the combined effect size. The size of the random (combined) effect of the relationship between service quality and customer satisfaction is equal to 0.71 and with 0.95 confidence can be said to be in the range of 0.606 to 0.776. Interpretation of effect size According to Cohen's criteria, the effect size is large. Also, according to (Sig = 0.001, Zig = 10.264), the size of the random effect is significant.

The research is to present a model for the effect of relationship marketing on the quality of services provided with themediational role of organizational brand in sports clubs in Kermanshah province. The research is a descriptive-correlation type. The statistical population of the study is managers of sport clubs in Kermanshah province. The statistical sample of the study was a stratified random sample of 324 people. The instruments were consisted of “relationship marketing questionnaire” Aria Modir with reliability of 0/88 and “Quality of service questionnaire” (2008) with reliability 0/75 and “Organizational brand questionnaire” Megars (2010) with reliability 0/91. Inferential statistics and structural equation modeling were used to study the effects of observed variables on the variables. The results showed that relationship marketing affects the organization brand of sports clubs (p = 0/99, p-value = 33/43). Relationship marketing also affects the quality of service (β = 0/78, p-value = 16) and organizational brand on service quality (β = 0/83, p-value = 21/44). Considering the positive effect of relationship marketing on service quality and the positive effects of relationship marketing on organizational brand and organizational brand on service quality, organizational brand variable can be considered as a partial mediator variable.  Sport club managers will use the principles of relationship marketing to satisfy their customers, their willingness to re-enter and reassure their customers and take advantage of a loyal customer for their portfolio.

The study is to determine the causal relationship between market orientation and customer loyalty in terms of the mediating role of service quality in Tehran's fitness clubs. The method of this research was correlation-survey and was a type of applied research that was carried out in the field. The statistical population included all the people who visited the sports clubs of Tehran. According to Morgan table and random sampling, 384 people were selected as the sample of the study. Data were collected by Alper & Associates (2006), Kuw and Kwan Quality of Service Questionnaire (2006) and Dehdashti et al. Customer Loyalty Questionnaire (2012). These questionnaires were approved in terms of formal and content validity. Using the Cronbach's alpha coefficient, the reliability of the questionnaire was 0/83, the service quality questionnaire was 0/79 and customer loyalty was 0/88. To analyze the data, descriptive statistics such as table, graph, mean, standard deviation and inferential statistics of slip and elongation test, Pearson correlation coefficient and structural equation model were used.  The results showed that the customer orientation component had a direct and indirect relationship with customer loyalty through the quality of service intermediary variable. Also, this component was significant between the competitor's tendency toward customer loyalty directly and indirectly through the quality of service mediation variable. The component of the market environment was directly and indirectly related through the mediating variable of service quality with customer loyalty.  Based on the results of the structural equation model, the main model of the research was fitted out and service quality as an intermediary variable was able to mediate between market orientation and customer loyalty, which attracted the effects of market orientation and then transferred it to customer loyalty.

The purpose of this study was to investigate the role of customer relationship management on customer loyalty with the mediating role of psychological capital of Futsal Premier League fans. The present study in terms of purpose is applied and in terms of data collection was descriptive-survey. The statistical population of this study is all fans of Mess Sungun and Giti Psand that 384 questionnaires were randomly distributed among the fans of these two teams. In this study, the questionnaires of psychological capital of Lutans (2007), customer relationship management of Izadi et al. (2014) and customer loyalty of Mahoney et al. (2000) were used and their validity and reliability were confirmed. Use elasticity and skewness indices to evaluate the distribution of data (natural or abnormal) and to answer and answer research questions and to draw up a measurement model and structural model using SPSS version 24, Smart PLS version 2.0 was used. The results showed that customer relationship management (with adherents) influenced their loyalty. Customer relationship management also affects psychological capital. On the other hand, psychological capital also affects the loyalty of supporters. Therefore, psychological capital is an influencing factor on the effect of customer relationship management and customer loyalty.

The purpose of this study was to investigate the relationship between the service quality in scientific journals of sport sciences and the researcher satisfaction by path analysis. Also, 345 researchers were selected as the statistical sample by systematic random sampling. In this research, researcher-made questionnaires of the service quality in scientific journals and researcher satisfaction were used as data collection tool whose validity has been confirmed and their reliability was 0.91 and 0.94, respectively. Descriptive and inferential statistical methods (Spearman correlation coefficient and structural equation model) were used for data analysis. The results showed that service quality of scientific journals has positive and significantly effects on the researcher satisfaction. Also, the subscales of response speed, executive structure, trustworthiness and updating had significant effect on the researcher satisfaction, but personnel did not have a significant effect on the researcher satisfaction. According to the results of this research, the increase in the service quality of scientific journals leads to researcher satisfaction which can have positive consequences for the journals such as receive more quality article.

 

Marketing and keeping the customer is important for sport clubs. So this research has investigated presentation of structural equations modeling of the impact of service quality and perceived value on word of mouth advertisings of customers in the sport clubs in Sanandaj city.

This study was correlation and in terms of results was practical and method of data collection was field study. The tools were service quality questionnaire by China Liu (2008), perceived value Avlaga and Eggert (2002) and word of mouth advertisings by Kim (2008).Validity and reliability of questionnaire obtained in a pilot study using Cronbach's alpha test, 0.84, 0.82 and 0.74, respectively. Population of this study consists of male and female customers in sport clubs of Sanandaj. Data analysis using structural equation modeling was done at the significant level of 0.05.

The results showed that the direct impact of service quality on word of mouth advertising was 0/54. In the sense that for a unit changes in the service quality the change of customer word of mouth advertising will be 0.54. As well as the direct impact of perceived value variable on word of mouth advertisings was 0.43, and direct impact of service quality on word of mouth advertising through customer's perceived value was 0.93.

Based on the results, service quality and perceived value has affected on word of mouth advertising of customers in Sanandaj sport clubs. It is recommended that in order to strengthen customer’s word of mouth advertising provided quality services and perceived value an optimal level. Also fitting indicators showed that data were fitted well with the model.

The aim of this study was to investigate the dimensions of service quality in Iran football premier league clubs and to provide a suitable model. The research method was descriptive and correlational which was conducted as a field. The statistical population consisted of spectators of Zob-e-Ahan and Sepahan clubs in Iran football premier league and 360 subjects were selected as the sample by random non-probability sampling method. To collect data, the service questionnaire by Cronin and Taylor (1994), Parasuraman et al. (1998), Yoshida and James (2011), Rust et al. entertainment questionnaire (2004), Satun et al. team identity questionnaire (1997), and Kahle and Madrigal comfort questionnaire (2003) were used. Descriptive statistics were used to analyze the demographic characteristics and to analyze the data, the structural equation modeling was used by Lisrel software. The Kolmogorov-Smirnov test, Pearson correlation coefficient and multivariate regression were also used in the inferential statistics. The findings showed a significant relationship between play atmosphere and aesthetic quality, population experience and aesthetic quality, team performance and technical quality, features of players in the opponent team and technical quality, service staff and quality of performance, access to facilities and quality of performance, spectators positions and quality of performance, aesthetic quality and entertainment dimension, technical quality and team identity and finally between quality of performance and the comfort of spectators.