جستجوی مقالات مرتبط با کلیدواژه "وفاداری" در نشریات گروه "جغرافیا"

Understanding the behavioral tendencies of tourists is crucial for marketers and tourism planners. Insights into how tourists perceive a destination at various journey stages can significantly aid in making informed decisions. This study examines the influence of satisfaction, destination image, regret over purchasing a travel package, and perceived tourist safety on destination loyalty in Shiraz. The research is applied in nature and employs a descriptive-survey method for data collection. The study's statistical population comprises international tourists visiting Shiraz during the first three months of 2021, with a sample size of 412 individuals selected through convenience sampling. Data were gathered via a questionnaire, and its validity was confirmed using convergent and discriminant validity, and reliability was verified through Cronbach's alpha and composite reliability. Structural equation modeling using LISREL software was applied to test the hypotheses, and Levene's test was employed for group comparisons. The findings reveal that satisfaction and destination image are significantly related to regret over the travel package. However, the relationship between tourist safety and regret was not supported. Tourist safety and regret were found to influence destination loyalty significantly. Moreover, regret over the travel package mediated destination image and loyalty but did not mediate the relationship between tourist safety and loyalty. The results of the ANCOVA test indicated that gender does not affect the level of regret experienced by international tourists

The present study raised the issue of satisfaction with physical-spatial indicators of sustainability in the degree of satisfaction and loyalty of residents to the city, and the importance of sustainability indicators from the perspective of citizens and the performance of the city in their objective and subjective determination were investigated. The statistical population is the central population of Tabriz metropolis and the sample size was estimated to be 384 people. Questionnaires were analyzed using IPA and SEM methods. Considering the network analysis in the IPA method and specifying the priorities and importance and performance of the indicators, the findings were synchronized and analyzed using structural equations. Confirmatory factor analysis (CFA) fit indices, such as chi-square statistic (x2/FD) = 2.365, goodness of fit index (GFI = 0.961), comparative fit index (CFI = 0.972), fit index smoothed (NFI=0.936), Tucker-Lewis index (Tli=0.959), root mean square error of approximation (RMSEA=0.029), and root mean square of standardized data (SRMR=0.035) was obtained. The value of RMSEA is less than 0.1, which indicates a very good fit of the model. The results show that resident satisfaction mediates the relationship between perceived overall performance and resident loyalty; the relationship between perceived overall importance and resident loyalty is mediated by perceived overall performance and resident satisfaction, and sustainable city performance increases people's understanding of sustainable development and increases people's understanding of sustainable development and residents' loyalty to the place of residence. The result was presented in the form of strategies in five content areas (access system, physical-spatial, landscape, activity and performance organization and urban use) and three procedural areas (legal, economic and urban management).

The tourism industry, as one of the top developing industries, has a special place in the economy of countries today, and with its effects, it plays an active and effective role in improving the economic, social-cultural and environmental structure of societies. One of the effective factors in promoting and growing tourism development is the development of a sense of social security. In this regard, the current research aims to analyze the sense of security of tourists in Ilam city and the performance of the police in the direction of the sustainable development of tourism by using the IPA technique. The current research is applied in terms of purpose and analytical-descriptive in terms of method. The statistical population of this research is the residents of Ilam city, 300 people were selected as the sample size using Cochran's method and the reliability of the questionnaire was confirmed by alpha.The findings of the research, based on the Pearson correlation test analysis, which was carried out to investigate the relationship between tourists' sense of security and tourists' loyalty in Ilam city, show that the relationship between tourists' sense of security and their loyalty is significant with a significance level of less than 0.01 at the 0.99 level. and with a correlation coefficient of 0.468, this relationship is direct, that is, with the increase in tourists' sense of security, their loyalty to tourism in Ilam city will also increase.

One of the main factors in the development of tourism in any region is the satisfaction of tourists. Given the multiplicity of tourist needs as factors in attracting and developing tourism, the development of this sector requires the recognition of these needs and their provision by the destination. Acquiring the satisfaction of tourists requires measuring their satisfaction and recognizing the dimensions and factors affecting it. Accordingly, in the present study, the satisfaction of tourists from Kurdistan province and the factors influencing it have been studied. The present study was descriptive-analytical. The statistical population of the study included all tourists who visited Kurdistan province in the research season in 1397, and finally, using the Cochran's formula, the sample size of 160 questionnaires was determined. The data collection method was library and field. Findings show that men are more satisfied than women and there is no significant difference between the age and education of tourists and their satisfaction; But there is a significant relationship between the job and economic status of tourists and their satisfaction. Research shows that the most important motivation for traveling to this province is to visit ecotourism attractions. Although the province's tourist attractions have been able to satisfy tourists; However, due to the weakness in services and amenities, the satisfaction of tourists is low. Research shows that the most important motivation for traveling to this province is to visit ecotourism attractions. The most important reason for tourists to enter this province is due to its suitable climate. Those who have traveled to the province in the past have also been interested in future trips.

Today, many business processes are embedded in the electronic space, and many services are now offered in cyberspace. The rapid growth of the Internet has also dramatically changed the operating environment of the tourism industry. Service centers, as one of the most important elements of the tourism industry, provide a variety of electronic services to tourists through their portals. In the early years of the development of the Internet and e-business, organizations and companies sought to develop more portals, increase web pages and attract more visitors to their portal, but in the year Recently, improving the quality of portal services has become a higher priority. Considering the importance of satisfying stakeholders in the field of tourism and the need to create competition between tourism centers, this study, based on studies and theoretical perspectives, has developed a conceptual framework and identified components of satisfaction and loyalty of electronic portals. Content analysis used. Based on the available literature, different models have been used to measure the quality of portal services. One of the most comprehensive and advanced models is the EQual model. This model is the result of 4 edited versions of WebQual models. The results of research conducted using this model confirm its high capability in measuring the quality of electronic services. This model has three dimensions: "usability", "information quality" and "service interaction".

Destination marketing is one of many ways to inform tourists about the destination. However, by creating a positive image in the minds of tourists, it provides the basis for loyalty and, ultimately, the promotion of the destination's competitiveness. In this, the emotional and attitudinal connection between the tourist and the destination plays a key role. This research examines the relationship between the image of the destination and the tourist's relationship with the destination and loyalty. For this purpose, the tourist's relationship with the destination has been considered with three dimensions of trust, dependence, and satisfaction.

Design/methodology/approach:

 The upcoming research is descriptive in terms of its objective and descriptive method; The collection of information has been done in the library and field based on a questionnaire tool. The data was obtained from 212 tourists of Golestan province, and the structural equation method was used in the data analysis using SPSS and LISREL 8.8 software.Findings The results of the hypothesis analysis show that the image of the destination is positively related to tourist satisfaction. The image of the destination is an essential factor in tourist satisfaction. If tourists have a higher mental image of the destination, they will be more satisfied with that place. Destination image has a positive effect on tourist loyalty through satisfaction. Finally, it can be said that satisfaction and destination image are both variables that can lead to behavioral intentions.

According to the statistical analysis, the obtained result shows a positive and significant relationship between the image of the destination and trust, but trust does not affect loyalty. Also, the results show that the image of the destination is positively related to dependence on the destination, and there is a significant relationship between dependence on the destination and loyalty. Finally, the results of the hypothesis analysis show that both destination image and tourist loyalty are recognized as critical elements in achieving competitiveness for tourism destinations. Also, the image of the destination affects attitudinal and behavioral loyalty. In other words, the more positive the tourists' cognitive, emotional and general characteristics of the destination, the higher their loyalty to the destination will be at both attitudinal and behavioral levels.

Originality/value: 

This study confirms that attachment to a tourist destination results from the tourist's cognitive perception and emotional evaluation of the destination.

Nowadays, holding diverse festivals and events is a significant way of attracting tourists. Events are among the most exciting and fast-growing industries, dealing with leisure, trade, and tourism. Focusing on the variable knowing the brand of tourism festivals, perceived quality, and the image of the brand of JashnvarehGolabgiriKashan (Rosewater-making Festival of Kashan), the study endeavored to explore the impact of the reputation of a brand on the sense of destination place. Kashan has many potentials for attracting tourists as it is close to the major populated cities of Iran. The statistical population of the applied survey was all domestic and foreign tourists visiting the Rosewater-making Festival of Kashan. The participant were selected using purposive sampling. The results of testing the hypotheses showed that the components of the reputation of a brand have positive significant relationship with the perceived quality and the image of the brand of Kashan city.The results showed as well that knowing about the brand of roe-water making festival of Kashan impact significantly and positively the awareness of the event, and that in turn, shows that knowing about a festival may approve the relationship and communication with tourists. If a brand is introduced appropriately, it can make the festival successful and make participants more satisfied. The study showed that the variable “trustability of Rose-water making Festival of Kashan” impacts significantly and positively the awareness of the festival.

Security is one of the most basic needs for tourists, and its lack is a big challenge to attract tourists, especially foreign tourists. Since the purpose of tourists from traveling is to gain mental and emotional peace; the lack of social security will decrease the acceptance of tourists. The purpose of this study is to investigate the relationship between social security indicators on the loyalty of foreign tourists in Shiraz.

applied research and its method is based on descriptive-analytical method. In order to collect the required data, documentary and field methods (questionnaire) have been used. The statistical population was tourists visiting Shiraz city in 2018. The sampling method was random and multi-stage cluster type. To measure the social security of tourists, 43 items have been used in the form of 4 indicators. Also, data analysis has been done using T, correlation coefficient and regression analysis methods.

The results of the research show that 4 social security indicators are above the average level from the point of view of tourists, and there is a strong and statistically significant correlation between the social security indicators. In the end, among the loyalty factors, the travel experience component with a value of 0.319 had the largest share among other loyalty factors. The results of the research show that 4 social security indicators are above the average level from the point of view of tourists, and there is a strong and statistically significant correlation between the social security indicators. In the end, among the loyalty factors, the travel experience component with a value of 0.319 had the largest share among other loyalty factors.

One of the most important factors that can affect the loyalty of tourists is the security of the destination. Accordingly, the main purpose of this study is to investigate the effect of security on the loyalty of foreign tourists in Shiraz with the mediating role of satisfaction and destination image.

The present research is applied in terms of purpose and is descriptive and survey based on the nature and method. Research data were collected in the field through a questionnaire. The statistical population of the study is foreign tourists visiting the city of Shiraz in 2019. The sample size was estimated to be equal to 200 tourists according to the Cochran’s formula and a simple random method was used to distribute the questionnaire. Data collected based on descriptive and inferential statistics methods have been analyzed.

The results showed that Security with a coefficient of 0.20 directly and with a coefficient of 0.07 with the mediating role of the destination image and with a coefficient of 0.26 with the mediating role of satisfaction has a positive effect on the loyalty of foreign tourists in Shiraz. The overall effect of security on the loyalty of foreign tourists is equal to 0.53.

With the increase in the level of security and the improvement of this factor in the city of Shiraz, we will see an increase in the loyalty of foreign tourists to this city, which will lead to the further prosperity of the tourism industry of this city.

Today, due to time constraints, customers are looking for service providers that provide them with convenient search and easy access and shopping. This indicates an important role in the convenience of services. On the other hand, creating and maintaining an effective and long-term relationship between supplier and customer is very important and the emphasis of organizations on marketing investment is relational marketing. This study examined the relationship between service convenience, relational capital, and loyalty with the case of visitors of the National Museum of Iran. All visitors to the National Museum of Iran who have visited the museum during the research period constitute the present research population. Sample size was determined using Cronbach's sample size formula of 341 individuals and sampling was done by available sampling method. In this study, the analysis was performed using structural equation modeling using Smart PLS 3 software and partial least squares method. The results show that the benefit convenience and post-benefit convenience have a positive effect on the perceived relationship capital by visitors to national museum of Iran. Also, perceived relationship capital has a positive effect on the loyalty of visitors to Iran's national museums. Finally, suggestions based on the results of the research as well as suggestions for future research are provided

Understanding how tourist loyalty is formed and at what level this loyalty is, has become a principle for tourism destinations marketing management. The purpose of this study was to evaluate the level of loyalty of cultural heritage tourists to Ramsar destination with emphasis on loyalty stages. The statistical population of the study was visitors to Ramsar cultural heritage. Using the Cochran formula, the sample size was estimated to be 384. The sampling method was non-random convenience. Questionnaire was used for data collection. The validity of the questionnaire was confirmed by formal validity and its reliability was confirmed by Cronbach's alpha test (α = 0.866). Data analysis was performed using SPSS 25 software. The findings indicated that the level of loyalty was approximately equal in all four stages, but conative loyalty (Stage Three: Trust Variable) was higher than other stages. Also, the level of Attitudinal loyalty was slightly higher than behavioral loyalty. Based on these findings, conclusions were made and suggestions were made to increase the level of loyalty and bring it closer to practical loyalty. Understanding how tourist loyalty is formed and at what level this loyalty is, has become a principle for tourism destinations marketing management. The purpose of this study was to evaluate the level of loyalty of cultural heritage tourists to Ramsar destination with emphasis on loyalty stages. The statistical population of the study was visitors to Ramsar cultural heritage. Using the Cochran formula, the sample size was estimated to be 384. The sampling method was non-random convenience. Questionnaire was used for data collection. The validity of the questionnaire was confirmed by formal validity and its reliability was confirmed by Cronbach's alpha test (α = 0.866). Data analysis was performed using SPSS 25 software. The findings indicated that the level of loyalty was approximately equal in all four stages, but conative loyalty (Stage Three: Trust Variable) was higher than other stages. Also, the level of Attitudinal loyalty was slightly higher than behavioral loyalty. Based on these findings, conclusions were made and suggestions were made to increase the level of loyalty and bring it closer to practical loyalty.

Marketing is very important for travel agencies by attracting and retaining tourists. Due to the importance of selling products to tourism travel agencies, the use of customer persuasion techniques for these companies will also be of particular importance. Persuasion is rooted in social psychology topics with a variety of techniques, each of which has a particular impact on customer persuasion. The purpose of this study is to design a paradigm model based on customer persuasion techniques in the field of tourism Due to the fact that the method of this research is qualitative, in the first stage, the theoretical foundations of the research were collected by referring to books and articles in the field of marketing and tourism. In the next stage, the opinions of tourism experts were collected through open interviews, which included professors of marketing, cultural heritage and tourism organization, and managers of tourism offices, which were analyzed using MAXQDA 2020 software. The research findings led to the identification of 596 initial codes of 28 sub-categories and 11 central categories. The results of this study ultimately led to the design of a paradigm model of convincing customers of tourism companies based on the techniques and principles of persuasion and its consequences on customers' behavior.

Customer loyalty is one of the main goals of all businesses. Considering the importance of tourism and the potential of Iran, it is necessary to have a profound and scientific look at the tourism activities within the country. On the other hand, studies have been conducted in various areas, including loyalty to the hotel, as travel has increased, on the one hand, and businesses in tourism, in particular hotels. The present study evaluates and analyzes the meta-analysis of articles presented in the country with the topic of loyalty of tourists to Iran hotels. The approach of this research is qualitative and after analyzing and reviewing articles, a general and categorized assessment of the factors affecting the loyalty of tourists to Iranian hotels is presented. Elements of service quality, quality of customer relationship, complementary services, organizational citizenship behavior and customer experience management have been obtained as influential variables on hotel loyalty in tourism.

In this research, the brand personality marketing model has been presented in order to increase customer loyalty in tourism destinations. The research method is applied and in terms of approach, he is exploratory-explanatory and the research method is mixed (qualitative-quantitative). The statistical population in the qualitative part includes experts and experts in urban management and tourism and in the quantitative part includes domestic tourists entering Kish Island in the summer of 1399; From the first group, 13 samples were selected by targeted snowball method and from the second group, 85 samples were selected by simple random method. In this research, for data analysis in the qualitative part, Grounded theory was used and in the quantitative part, structural equation modeling was used. Findings based on the data theory of the foundation in the qualitative section showed that marketing factors through 5 elements of service / product, price, advertising, promotion and location and management factors through 3 components of effective leadership, human resource management and tourism policies create brand personality in Kish Island; And the personality of the created brand also creates urban branding. Also, infrastructure such as accommodation-health services, transportation and food (restaurants) as background conditions and environmental capabilities such as political and security, economic and socio-cultural factors as interfering factors affect urban branding in Kish Island and finally It causes loyalty to the brand, which will be beneficial for both tourists and Kish Island. Quantitative findings also confirm the findings of the qualitative section; As the results of structural equation modeling showed, at 95% confidence level of marketing and management on brand personality; Brand personality, environmental factors and infrastructure on urban branding; And urban branding affects brand loyalty.

The purpose of this study was to identify the factors affecting customers’ loyalty to the ecolodges of Birjand, Sarbisheh, and Khosf. The study was a survey and used library and questionnaire for collecting data. The statistical population of the study includes tourists who resided in the ecolodges of Birjand, Sarbisheh, and Khosf. The sample size in this study was 250 people, using Cochran method. In addition to descriptive statistics like frequency distribution, inferential statistical tests were used to analyze the data. The results showed tangible factors (with Pearson statistic 0.678), credibility factor (with Pearson statistic 0.586), confidence factor (with Pearson statistic 0.146), accountability factor (with Pearson statistic 0.485), empathy factor (with Pearson statistic 0.586), and the factor of loyalty (Pearson statistic 0.394) on the loyalty of tourists to ecotourism resorts is positive and significant. In this study, the factors affecting the loyalty of tourists to ecotourism resorts in Birjand, Sarbisheh, and Khosaf were evaluated based on the six components of tangible factors: credibility, reliability, responsiveness, empathy, and loyalty. Given that there is a significant relationship between customer confidence and loyalty factors, training courses are needed to improve employee behavior. Also, the responsiveness factor has the greatest impact on customer loyalty. The relationship between tourist loyalty and the factor of confidence is less than other factors, however, to maintain and improve this position, measures are needed to gain the confidence of tourists. Providing desirable services to tourists improves the perceived value of services and thus provides tourists with satisfaction and ultimately increases their loyalty to the residence.

In today's competitive market, returning tourists to destinations is one of the most important goals of tourism managers. This descriptive-analytical kind study done based on documentary and field studies. The main aim of this study is analysis of factors affecting tourist loyalty to historical attractions of Sari ancient region. The field surveys included the distribution of questionnaires and Gathering votes of 360 tourists visiting the area. In this study, components such as heritage capacities, managerial performance and tourism infrastructures are examined. The validity of the questionnaire was confirmed by several academic colleagues and the reliability of the tool was confirmed by Cronbach's alpha (.952). SPSS statistical software was used for data processing, and t-test, Mann-Whitney and linear regression were used for data analysis. The results show that loyalty is in favorable situation from tourist's viewpoint and gender does not affect loyalty. The destination cultural heritage capacities is the most influential factor on the loyalty variable, which is related to the multiplicity and diversity of heritage attractions. It can also be concluded that improving infrastructure status will have a positive impact on cultural heritage tourism development and increasing tourist's loyalty.

Increasing the interest of tourists in nature tourism in recent years is a clear vision for the development of ecotourism in our country. For the survival of this type of tourism, loyalty is the most important component of the survey. But the expansion of the market and the promotion of loyalty to tourists depend on factors. The quality of services, the quality of aesthetics, and positive experience can be cited as the main drivers of loyalty in forest-based tourism. The northern bar of the country is prone to nature-based tourism. The studied area is one of the most popular forests of Savadkou in Mazandaran province. The main objective of this research is to study the components of the quality of aesthetics, service quality, positive experience on loyalty of the region. The research method is descriptive and analytical and in terms of its purpose. .

Recently, rural tourism is a type of tourism that has the capacity to attract tourists along with rural development by making surplus income, providing a better quality of life for residents, and improving infrastructures. Regarding the mediating role of overall satisfaction in the rural tourism industry, this study investigates the relationship between the factors of sustainable competitive advantages and loyalty through a descriptive-analytical approach. The statistical population of the research involves all visitors of Golestan province villages. The statistical sample comprises 386 tourists based on Krejcie and Morgan Table. A questionnaire is used for data collection, and a pre-test is applied to test its validity and reliability. The validity of the survey is confirmed by content methods, tools, and constructs, and its reliability is confirmed by Cronbach's alpha method. The authors, while thoroughly reviewing the theoretical foundations and selecting the members of the statistical sample using simple random sampling, have tested the research hypotheses by a structural equation modeling method. Using LISREL 8.8 software, the results of the structural equation model show that there is a significant relationship between factors such as quality, value, image, and satisfaction and dependent variables of overall satisfaction and loyalty.

Destination's brand is located at the center of marketing strategies of destination  management organization. Because it is the consumer commitment to other’s advice towards travel to that destination or returning to the destination. Socio - cultural factors is introduced as one of the key and influential factors in consumer behavior model. The goal of this paper is measurement the effect of the four factors such as culture, family, reference group and social class on destination brand loyalty .The statistical society is domestic tourists in Esfahan and the sample size was 242 persons. According to research purpose, this study is an applied one and based on the research strategy, it is a surveying one  and questionnaire has been used to collect data. By using SPSS & AMOS software, independent t-test & structural equation modeling, the influence of seven independent factors (family, reference group, social class & four cultural dimensions of "Hoftsed" including Masculinity versus Femininity, collectivism versus individualism, performance orientation and power distance) were measured. The results indicated only four variables of seven independent variables affect destination brand loyalty. Reference group by 0.74 has ranked first following social class by 0.35, masculinity versus femininity by 0.33 and family by 0.26 have ranked second, third and fourth respectively. Also results indicated that upper class and upper middle class are more loyal than lower class and lower middle class.