جستجوی مقالات مرتبط با کلیدواژه « agricultural tourism » در نشریات گروه « جغرافیا »

This essay aims to provide a theoretical explanation of the connection between the notions of ecotourism and agritourism within the framework of urban agricultural legacy. The research focused on the overall urban agricultural history, with a specific emphasis on Iranian garden cities. Urban agricultural heritages refer to specific places within urban environments where agriculture has been practiced historically. These sites possess significant biological, ecological, and economic value. However, they are currently facing the threat of annihilation.

By analyzing the viewpoints of experts, the research made progress towards answering its main question regarding the concept of urban eco-agritourism. However, it also encountered challenges in reconciling the conflicting definitions and components of ecotourism and agritourism with the concept of city and urban mass tourism. This article presents ways to resolve the apparent conflicts by utilizing experimental examples and established theoretical foundations. Consequently, urban eco-agritourism was elucidated as a viable approach to safeguard urban agricultural legacies.

The purpose of this study is to investigate the feasibility and realization of agricultural tourism development in Saveh city. The current type of research is applied in terms of purpose and nature, employing a survey based on field studies (questionnaire). The statistical population of this research includes 18 university managers and experts in the field of tourism and urban planning, who were selected using purposive sampling. For scientific analysis, the combined model of SWOT strategic analysis and the Quantitative Strategic Planning Matrix (QSPM) has been used. The results obtained from the evaluation matrix show that internal factors (strengths and weaknesses) and external factors (opportunities and threats) were assessed. According to the scoring of the items in the research, the total score of internal factors is 2.28 (strengths 1.13 and weaknesses 1.15) and external factors 3.2 (opportunities 0.993 and threats 2.2). Therefore, the best strategy for realizing the agricultural tourism model in the study area is the WO strategy, which involves leveraging strengths to exploit opportunities and mitigate weaknesses. Among the developed strategies, the competitive-aggressive (WO) strategy scored the highest (6.82) and is the most attractive among the research strategies. The output of the strategic planning model emphasizes leveraging the region's proximity and access to population centers, geological features of the area, and strengthening related programs as high priority actions.

Agriculture is one of the most important and difficult professions in the traditional society of Iran, the special difficulties of which have been turned into a pleasant thing by holding rituals (Shayesteh Rokh, 2013).
These rituals in the form of agricultural heritage include tangible and intangible aspects. Although it is difficult to distinguish between the tangible and the tangible, the tangible aspect of agricultural heritage can be the debate over the natural landscapes of agricultural and rural environments, indigenous buildings and settlements, the traditional agricultural implements used, and indigenous water supply systems. And in the intangible or spiritual aspect of agricultural heritage, he also referred to all the customs, traditions, and celebrations related to agriculture, arts, indigenous knowledge used to carry out agricultural activities, and so on (Nuryant, 1999).
Iran is a multicultural country where the existence of patterns and diversity of rituals, language, clothing and food, diversity of music and oral literature, handicrafts and handicrafts, etc. in different regions has given double value to Iran's cultural heritage. It is possible to attract many domestic and international tourists and become a source of income for the residents of the country's tourist destinations (Saghaei and Khoshebst, 2016). Due to the dominance of post-tourism tourism as a dynamic process of trade based on supply and demand, this issue has led to the reproduction of different types of product production in different destinations (Saghaei and Javanbakht Ghahfarkhi, 2012). In the meantime, agricultural rituals can be considered as one of the tourist attractions of the country due to its diversity, antiquity, popularity and other special features. Therefore, in the present study, it seeks to investigate the effects of agricultural rituals on tourism development in Iran.

The present study is a survey in terms of data collection and descriptive-analytical in terms of type of analysis and its results have a practical aspect. To evaluate and evaluate the role of agricultural rituals in the development of sustainable tourism, a 5-point Likert scale questionnaire has been used. The questionnaire questions are designed in four sections (economic, social and cultural, environmental, physical and institutional), which are inserted in each section according to the questions related to each index. The information obtained from these questionnaires was quantitatively entered into SPSS software to first check the Cronbach's alpha value to confirm the accuracy of the questionnaire, which with a value of 0.97 indicates a good and reliable internal validity of the questionnaire questions. Then, using binomial tests, correlation and Friedman analyzed the findings. The statistical population was experts in various fields such as sociology, geography, Iranology, history, etc., 130 people were identified by snowball method and invited to participate in the research. Due to the epidemic of Covid 19 and in order to benefit from new survey tools in this study, an online questionnaire has been used.

Results and discussion:

Due to the use of non-parametric tests for data analysis, in this part, a binomial test was used. The results are presented in Table 1. It can be seen that all items are economically significant. In general, 78% of experts believe that paying attention to agricultural rituals in the context of ritual tourism can lead to diversification of local employment, which can be mentioned as one of the most important and effective effects of agricultural rituals. In tourism planning, a package of tourism products with a strong core should be provided for tourist destinations. By attracting tourism to destinations due to the main and primary attractions, other options and products should be offered to the tourist to ensure both the tourist's satisfaction and the benefit of the local community. For one or more types of local food, tourism may not be willing to travel to a specific village, but if other strong attractions such as agricultural rituals are at the core, then other products such as local food, accommodation, handicrafts, agricultural products, etc. are offered. There are two main pillars of sustainable tourism, namely the economic benefits of the local community and the satisfaction of tourists. On the other hand, agricultural rituals themselves are a kind of education about the process of farmers' life, which is another basic basis of sustainability. Due to the nature-oriented and valuable value of the environment in agricultural rituals, if properly planned, another aspect of sustainability, namely environmental protection, will be achieved.

Conclusion:
Agricultural rituals can move other tourism sources towards attraction and productivity. This leads to diversification of local employment.
Tourism can solve some of the economic problems, including employment and income. In general, agricultural rituals cause the revitalization of the village in the sense of its totality, ie the human environment and common activities in it. Perhaps one of the most important effects of agricultural rituals in the environmental and physical component is that paying attention to agricultural rituals in rural and suburban areas, by diversifying the income sources of villagers, reduces the relationship and utilization of natural resources. This issue has a history and is known in the world and even in our country. As described in the first part of this chapter, many of the rituals of agriculture are the result of respect for nature and gratitude to the Creator for the proper use of resources. In this regard, paying attention to agricultural rituals in rural and suburban areas, holding agricultural rituals and the presence of tourists and familiarity with rural culture and traditions in a way strengthens these environmentally friendly cultures, which has a great impact on the environmental aspect of sustainability. has it. On the other hand, because rituals have a popular foundation and will not have identity and originality without the presence of the local community; Paying attention to agricultural rituals in rural and suburban areas, strengthens the local participation of ordinary people, rural officials such as councils and villagers, local NGOs, etc., which in itself strengthens the institutional and managerial component at the micro level of society.

Today, agriculture cannot provide enough employment opportunities and income sources to meet all the needs of rural areas in most developing countries, hence, tourism is a strategy for rural development and reconstruction of villages. In this regard, since the dominant occupation of the rural population in the study area is agriculture, the formation and development of agricultural tourism activities is a must. Through this development, villagers can obtain the proper exploitation and use of human and environmental resources and capabilities, the efficient management of the environment and the correct use of resources.

The purpose of this article is to explain the role of agricultural tourism in the environmental improvement of rural areas of Rudsar County.

The current research is a descriptive-analytical study. The statistical population of three groups included tourists, local managers of villages and experts. 16 villages out of 382 inhabited villages of Rudsar city were selected non-randomly.  The required data were analyzed using a researcher-made questionnaire and randomly distributed among 384 people. According to statistical methods such as SPSS software and TOPSIS model, the environmental quality components were presented in the study area and prioritized in line with the environmental goals of the villages.

Geographical Context: 

The geographical territory of the current research is the rural areas of Rudsar County.

The findings show that the aesthetic component with a score of *C = 0.9637 ranks first, the functional-structural and activity component with a score of 5760 *C = 0.0 ranks second and environmental component is ranked third with a score of *C = 0.4251 among components of development of agricultural tourism. Also, according to the score of sub-components, the villages with agricultural tourism potential were prioritized.

The final results of the research show that the villages with favorable environmental quality have the necessary conditions for the successful implementation of agricultural tourism. Therefore, the area has the necessary capabilities for the development of rural tourism while maintaining the dimensions of environmental sustainability.

Agritourism, regarded as a sustainable development strategy for rural communities, is a tool for economic diversification and conserving land resources, agricultural landscapes and cultural assets. The rural areas of Mazandaran Province are a significant agricultural hub of the country due to their abundant capabilities such as soil fertility, vast plains, good climate and sufficient water resources. This province is also known as one of the most visited tourist destinations with mass tourism form in the country. These capabilities are compatible with developing niche tourism, such as agritourism. Therefore, it is necessary for the tourism governance of Mazandaran to combine the activities of the two sectors of agriculture and tourism to encourage and promote agritourism to preserve the region's agricultural lands and agricultural heritage and traditions in order to prevent unsustainable development. However, success in agritourism requires attention to the issue of planning and demand management to attract interested tourists and also understanding why and how the behavioral processes pattern and their travel decisions. Therefore, this study aims to understand the factors affecting the behavioral intentions of tourists towards agritourism in rural areas of Mazandaran Province. In order to understand and explain the decision-making process, the Planned Behavior model was used to examine the attitudes of tourists towards agricultural activities, their subjective norms and perceived behavioral control as determinants of tourists' behavioral intentions. This model provides suitable conditions for obtaining the necessary information and awareness about tourists' specific behaviors and inclinations towards agritourism.
 Methodology: 

This descriptive and quantitative study is based on Partial Least Squares Structural Equation Modeling. The study's statistical population is the tourist who has experience travelling to rural areas of Mazandaran. The number of statistical samples was estimated at 220 people. Data were collected through a web-based questionnaire. The questionnaire consisted of two parts: demographic and specialized questions. Specialized questions included two items for measuring behavioral intention variable (BI), two items for attitude towards agritourism (ATT), three items for subjective norms (SN), three items for perceived behavioral control variable (PBC) and one item for past experience (PE). The validity of the questionnaire was confirmed using content, construct, convergent, divergent and diagnostic validity. Also, its reliability was confirmed by composite reliability and pre-test of 30 questionnaires based on Cronbach's alpha test. Data classification and analysis were performed through SPSS25 and SmartPLS3.3.3.

Finally, the results showed that the factors of attitude, subjective norms and perceived behavioral control had affected the behavioral intentions of tourists to visit agricultural farms and rural areas in Mazandaran Province. It was also found that tourists with a positive belief and attitude towards agritourism activities are more inclined to visit agricultural and rural environments. Compared to other factors determining behavioral intentions, subjective norms have the greatest impact on the intention to the agricultural and rural environment. In other words, the intention to visit increases when people (such as family, relatives, friends or colleagues) and influential persons in virtual spaces recommend travelling to agricultural destinations in rural areas of Mazandaran Province. According to Hofstede's cultural dimensions (national culture), Iran is ranked as one of the collectivist countries and cultures (41), and therefore the people of our society are more affected by social norms. Furthermore, this study found that perceived behavioral control has a positive effect on the behavioral intentions of tourists to visit the agricultural environment of rural areas in Mazandaran Province. Tourists believe that their confidence in their ability to make such trips, as well as enough money and time for vacations, influences their behavioral intentions to visit the agricultural and rural areas of this destination. Although past experience is effective in the relationship between attitude and behavioral intentions, the past experience of tourists had a moderate effect. In this province, because most of the lands are engaged in agricultural activities, little attention has been paid to agritourism activities. In other words, agritourism is a new sector in this traditional destination. Therefore, the previous experiences of tourists do not include in-depth and participatory experiences in agritourism activities and include items such as entertainment and shopping. It should be noted that tourists in this study had a strong tendency to participate in recreational and entertainment activities and did not want to participate in agritourism activities because most of the tourists in this destination are leisure tourists and are not specialized tourists agritourism. Therefore, creating a brand and a new image of rural areas of Mazandaran as an agritourism destination is recommended.

Given the heterogeneous spatial distribution of opportunities for agricultural tourism development and the close relationship between this type of tourism and spatial conditions, this study is an attempt to fill the gap of spatial and location-based analysis in agricultural tourism studies as a strategy to solve agricultural and rural challenges. For the development and sustainability of agricultural tourism opportunities, it is necessary to recognize the existing capabilities in each geographical space and villages with more capabilities. This issue is especially important for planners, decision makers and investors, considering the risk of developing tourism businesses in different space units. Therefore, in support of spatial planning of agricultural tourism activities, the present study was conducted to make spatial zoning of agricultural tourism development capabilities and rank the villages targeted for agricultural tourism in susceptible areas. In this study, spatial data including natural resources, access, preconditions for tourism development, data related to rural capacities, which can be divided into three groups of agricultural capacity, services required by tourists and tourist attractions located in the villages of the study area, have been used. Spatial analysis was performed with Fuzzy-TOPSIS hierarchical analysis model. The results show that the criteria of distance from agricultural plots and distance from historical villages are the most important and the least important among the criteria used, respectively. Also, only 35% of the total area of the study area has high potential (suitable and very suitable class) for the development of agricultural tourism. The ranking of the villages located in the very suitable class reveal that Nasrabad village with a relative distance of 0.779 is the most capable village for the development of agricultural tourism. In general, the findings indicate that the susceptible areas to agricultural tourism development are stretched from the southeast to the northeast of the study area.

Agricultural tourism as a complementary activity can have positive effects in villages with tourism capabilities, the most important is diversification of employment and i income. But assessing the willingness of the local community to accept tourists is the main purpose of this study. This research is of descriptive-analytical type which has been done by library and field method.Among the villages with a high capacity for agricultural tourism in the city, 424 heads of households were selected with the Cochran's formula and were interviewed.Friedman and Kruskal-Wallis non-parametric tests and Spearman correlation test were used to analyze the data due to abnormality.The results showed that although Agrotourism is economically profitable for them and the results of confirmatory factor analysis also showed that it has the greatest impact on the economic وdimension and explains 17.93% of the total variance, But from a social point of view, it explains the lower impact rate and 13.65% of the total variance, because the local community has little interest in the presence of tourists in the garden and private space of their lives and seeks more economic benefits of tourism than social interactions. Therefore, efforts should be made to make the villagers aware of the social benefits.

Today, agricultural tourism or agritourism is emphasized by focusing on a farm or agricultural business as a tourist destination with the goal of educational, recreational and job creation in rural areas. This type of tourism is a stimulus for the vulnerable rural economy and the needs of citizens who pay for their visits to or participation in farm activities, the direct purchase of agricultural products, and the familiarization with nature and indigenous people, which contribute to economic prosperity, job creation and prosperity. Villages will be. In the present study, its nature is applied and its method is descriptive-analytical, the explanation and identification of the factors affecting the development of rural tourism in rural areas is the goal of the research. The statistical population of the study consisted of three groups of officials and experts, locals and tourists. For each group, according to the Cochran formula, 34, 261 and 20 subjects were selected. The main focus of the data on the field method was collected through face-to-face questionnaires and interviews. To analyze the data, descriptive statistics methods such as mean and frequency and inferential statistics methods such as one-sample t-test, Chi-square and Chi-square, and Kruskal-Wallis were used. The findings show that factors such as housing provision for tourists, government incentive schemes, coordination between government agencies, awareness of farmers, and setting up private sector investment with a significant level of 0.30 and a positive amount of chi-square are the most important priorities. Effective in developing agricultural tourism in rural areas of Tehran province.

Agritourism is a form of nich tourism, part of rural tourism, which is blended with the components of the village, farm, tourists, stakeholders and farmers who are always exposed to all kinds of economic risks.This research aims to model the effective factors on the development of agritourism in Masal Township with an emphasis on the component of the farmer, and attempts to present this form of tourism as a strategy for diversification into resources by presenting a model of the position of farmers in forming agricultural tourism. Income for villagers.. The township of Masal has 108 rural areas. In total and based on sampling in descriptive studies, 20% of villages, 20 villages were identified as examples.The statistical population consisted of 2588 rural households located in 20 rural areas selected in three areas, ranges, foothill and mountainous. Based on the Cochran sampling formula with a 5% error rate, 338 rural households were selected as the sample population.The approach of this research is quantitative, and in analyzing the data, descriptive and analytical-exploratory tests have been used.   The results of the research showed that the indices that farmers need to consider for agritourism should include individual characteristics of farmers, knowledge and skills, capital and assets, motivation and willingness to provide services to agricultural tourists. Also, the overall survey results showed that based on the indicators mentioned in the current situation, rural households living in mountainous and mountainous regions tend to be more inclined to accept agricultural tourism.

Today, entrepreneurship development is one of the most constructive strategies for economic, social and cultural development of deprived areas and villages, and due to the dominance of agriculture in most rural areas, the main emphasis is on rural entrepreneurship. In this regard, agricultural tourism (agro tourism) experience It is also very suitable for visitors who are looking for work on the farm, garden, access to nature, sightseeing and cultural experiences, and on the other hand helps farmers maintain the dynamism and sustainability of agriculture and diversify their economy. The present study seeks to design a model of rural entrepreneurship development based on agricultural reversal. This research is a quasi-structured interview in the framework of a qualitative approach and using data research method of the Foundation to collect data and to collect information, with Targeted sampling method has been used with 30 experts familiar with rural tourism, rural entrepreneurship, local officials and meta-local interviews. Environmental body and natural ecosystems), background factors (effect Environmental education, basic education, handicrafts and rural infrastructure and tangible infrastructure), intervening conditions (motivational effects, intangible infrastructure, culture and rituals), strategies (development and transformation, indicators, practical training and creation of participatory workshops) and consequences It was (economic, social and cultural growth, development of entrepreneurial culture).

Due to the umbrella-like nature of tourism industry, it has various types and is divided to different parts that agricultural tourism is one of its subsets. One of the most crucial factors of planning and development of tourism is the recognition of effective factors on its development. Mahalat County enjoys many potentialities in agritourist due to having scenic and exotic agricultural attractions particularly farms and gardens growing plants and flowers. Therefore, planning and development of plants and flowers of this province needs attention to various effective aspects on development of this type of tourism one of which is effective factors on development of agricultural tourism. In line with this matter, the aim of the present study is recognizing the effective factors on the development of agricultural tourism of Mahalat County. The study is descriptive-analytic and it is a practical study regarding its aim. The sample of the study consists of the officials and intellects in tourism field in Mahalt County. Fuzzy Analytic Hierarchy Process (FAHP) was used for the data analysis. The findings of the research indicate that social-cultural factors with an index of (%768) are the most influential factors on the development of agricultural tourism. From this perspective, agricultural pivot with the effect index of (%768), culturing with effect index of (%768), and advertisement with the effect index of (%768) have the most roles in the development of agricultural tourism in Mahalat County.

Tourism has a close relationship with the environmental capabilities, therefore, the feasibility assessment of tourism susceptible zones can help identify capacity, refine development plans, and preserve the environment and sustainable development. Thus, the purpose of this research is to evaluate the potential of tourism development and zoning in Fasa County through spatial analysis of tourism attractions. This process is based on the following steps: (1) spatial analysis of historical, cultural, religious, scientific, rural and natural attractions based on the density of tourist resources, (2) the zoning of mountain sport tourism, and (3) the zoning of agricultural tourism. In this regard, initially, tourism susceptible zones were presented by identifying various types of attractions, determining the spatial location, categorizing and density of them in an area, and then separating the areas with maximum densities. In order to zoning the sport tourism, the roughness factor in the form of slope more than 25% and elevations above 1700 m were used. The zonation of agricultural tourism was based on the vegetation areas with a Normalized Difference Vegetation Index more than 0.05. The results showed that an area with 2606.69 km2 (62.11%) of the whole Fasa County is suitable for various types of tourism, which among them, sport, natural, sports-natural, historical-cultural-rural and historical-cultural-rural-natural zones have the highest extent with area of 1479.95, 267.05, 225.82, 132.89 and 129.35 km2 (35.26, 6.36, 5.38, 3.17 and 3.08 percent), respectively. In conclusion, the results of the study show the spatial graphic representation of Fasa County in the form of susceptible zones of various tourism, which, on the one hand, can provide a comprehensive guide for tourists and tour leaders, and on the one hand, can be a scientific document for managers and planners for constructive decisions and implementation of developmental policies.

Over the past decades, livelihoods have been considered by many villagers as one of the goals of sustainable rural development. One of the main strategies for improving rural economy, agricultural tourism or agro-tourism is the purpose of this study. The study examines the impact of agricultural tourism on rural economy in Saveh. This paper has been conducted using descriptive-survey research method and holding participatory workshops (PRAs), a questionnaire (in accordance with theoretical model and research background) and interviews. The data were collected using Spss software and the statistical population of all residents of Qardin rural (Pomegranate village of Qardin) in Markazi part of Saveh city with a statistical sample based on Cochran formula (184 people). Multi-stage random sampling. The results of Bartlett's test indicated the correlation and suitability of the variables. The factor of the tendency to develop rural tourism - agriculture with a special number of 285/3 was greater than the knowledge and knowledge option (2.561), and the variables related to each factor and the factor load factor obtained after the turnaround of the factors by the ArmActive method showed that the tendency The development of rural tourism is the first priority. In this regard, it is suggested that the pomegranate village of Qardin places a livelihood strategy on activities such as pomegranate processing and agriculther… and the field of vulnerability of the countryside, ie seasonal changes in water shortages To take

The growing challenges of the agricultural sector reduce farmer's incomes on a daily basis, challenges such as Low prices of agricultural commodities, Increased production costs, Environmental pressures, weather changes, Globalization, industrialization, Lack of government support programs for agriculture and fluctuating agricultural commodity markets. Reducing the ability of agriculture to generate enough income has forced many farmers to sell their farms and to look for some other places for jobs and income, or looking for alternative economic strategies and new revenue sources and also to diversify the local economy to maintain their farms. These strategies may include expanding farm sizes, specialized production, non-farm employment, or diversifying farms through entrepreneurship and rural and agricultural business development. For this reason, most countries of the world have considered this type of tourism as a new strategy for socio-economic development, rehabilitation and reconstruction of rural areas. The rural areas of Neyshabur have the potential to create and develop agricultural tourism activities, with its proper weather conditions, as well as the region's tourism, and the diversity of livelihoods and rural employment that is mostly based on agricultural activities. Therefore, without knowing the factors affecting the rural population's orientation on agricultural tourism, it will not be possible to create, develop and sustain these activities. That according to the purpose, this key question will be answered: "What factors affect the rural population's tendency toward agricultural tourism? (Central part of Neishabur city)".
Theoretical literature and The type of research is applied research, and the kind of method is descriptive-analytical method, for collecting data and information, the library and field methods are used. The library methods have been used to scan books, articles and theses and Internet resources and the field methodology is used for the questionnaire. The realm of this research is Fazl village, a village in the central part of Neyshabur. The statistical population of this research is rural tourism villages of Fazl village. Which has 8330 households according to the 2011 census, of which 261 households were selected through the modified Cochran formula. Household choices were made at the level of each village, in quotas and randomly. In order to achieve the desired results in determining the factors affecting the rural population, In sample villages in 8 indicators as well as 24 dimensions, it has been proposed to prepare and compile 261 questionnaires in accordance with the Likert scale (according to Table 2-1). The Cronbach's alpha test was used to assess reliability, and for the dimensions of data development. Descriptive and inferential statistics were used in SPSS software to analyze data, such as: On sample t-test, Pearson Correlation, and Factor Analysis.
Discussion and The calculations show that the internal consistency of the data is appropriate for using the factor analysis technique (KMO = 0/711) and Bartlett is significant at 000%, which implies confirmation and proportionality of the factor analysis. Variables related to the factors affecting the tendency of villagers to agroturism were classified according to the specific value in eight factors. In total, these factors were able to explain 526.66% of the variance of factors affecting the tendency of villagers to agroturism. The average factors affecting the rural population's tendency to agricultural tourism were respectively in this way: the dimensions of education and skill (4.4751), support and policy (3.6360), non-developmental ideas (2.8228), social media (3.1149), tourism culture (2.9320) the economic and employment status (3.9860), access to the city (3.8352), trust and risk appetite 3.5441). If we consider the number 3 as the median, then non-developmental ideas (2.8228) are less than the middle. The results of on sample t-test also show that there is a significant difference between the studied villages in terms of significance (0.000) in eight dimensions. The results of the Pearson correlation coefficient showed that there is a relationship between the tendency towards agricultural tourism and related variables such as (age, type of occupation, education level, and income level, amount of work in farms and gardens and the amount of traffic to the city during the week).

The results of on sample t-test in relation to the tourist attraction potentials show that the calculated value differs from the base limit of 73.8(3). Since the obtained sig is less than 0.05, we conclude that these areas have high attraction and potential in terms of attracting tourists. Also, the results of on sample t-test in relation to the quantity and quality of tourism facilities show that the calculated value differs from baseline (3). Since the obtained sig is less than 0.05, we conclude that there is a significant difference between the calculated value and the base limit. The results of Pearson correlation coefficient show that there is a relationship between the trend towards agricultural tourism and related variables. The results of factor analysis also show eight tendencies; importantly, it includes: "Training and Skills; Government Support and Policies; Non-Developing Opinions; Attitudes and Kinds of Farmers; Media and Social Networks; Tourism Culture; Economic and Job Status; Access to the City Confidence and risk taking. Government education and support is of paramount importance for the rural population's tendency towards agricultural tourism activities. Therefore, it can be said that the success of agricultural tourism does not depend solely on the initiative and efforts of owners of tourism farms, but also it requires planning, obtaining financial and educational support, appropriate infrastructure and facilities, and active participation of local officials and trustees as well.