جستجوی مقالات مرتبط با کلیدواژه « شهروندی شرکتی » در نشریات گروه « مدیریت »

Today, the tourism industry, in addition to its commercial face, is recognized as an industry that supports the livelihoods of local communities in tourism destinations; therefore, engaging in the concept of corporate social responsibility and citizenship in the tourism industry with the commitment of active organizations in the travel process, Its beginning is connected to its end. The purpose of this study is to identify the factors affecting the acceptance of corporate citizenship in tourism industry businesses. This research is an applied and explorative mixed method based on thematic analysis based on basic, organizing and pervasive themes using MAXQDA-12 software and structuring and determining the interrelationships of factors through multi-criteria decision making using Demetel technique. . The statistical population is in the qualitative section, archival documents and in the quantitative section, academic experts and managers of tourism business in Tehran. The findings of the study indicate that 21 factors identified in three sections are factors related to industry environment, organization factors and macro environment factors, among which in tourism businesses are factors related to industry environment Organizational and macro-environmental factors are of the utmost importance. Also, factors related to the industry environment as a causal driver in the whole system are more influential than other factors.

Corporate citizenship includes the ability of the company to manage its relationships with the community in such a way as to minimize the negative effects and maximize its productivity. The purpose of this study is to investigate corporate citizenship and its impact on organizational trust and organizational identification. This study is applied in terms of goal and descriptive-correlation in terms of research type. The statistical population of this research was the staff of Mazandaran University. By simple random sampling, 269 individuals were selected as the sample. Data were collected through a standard questionnaire. Also, for reliability, Cronbach's alpha coefficient was used to verify the reliability and the first and second order confirmatory factor analysis was used to examine the validity of the questionnaire. To test the hypotheses, structural equation modeling was used with the help of LISREL8.8 software. The results showed that corporate citizenship has a positive and significant effect on organizational trust and organizational identification. Also, organizational trust has a positive and significant effect on organizational identification.

Today, attract, retain, and build loyalty in skilled staff is difficult. There are several ways to create brand loyalty in employees' organization or company that can be pointed to corporate citizenship and attractive employer brand. This study examined the impact of corporate citizenship on employer brand attractiveness and employer brand loyalty. The Statistical population was faculty members of University of Mazandaran that their numbers are 350 people. After stratified random sampling, 210 valid questionnaires were collected and data were analyzed through SPSS 22 and LISREL8.8 software. By calculating Cronbach's alpha coefficient of questionnaire reliability and validity through first-order and second-order confirmatory factor analysis were examined. The research hypotheses were tested through path analysis. The results showed that corporate citizenship has a positive and significant effect on employer brand attractiveness (β= 0/44; t= 4/98) and employer brand loyalty (β= 0/51; t= 5/59). Also, employer brand attractiveness has a positive and significant effect on employer brand loyalty (β= 0/39; t= 4/12). Finally, according to the results, recommendations were presented to organizations and companies.

Corporate citizenship represents various organizational activities and status related to the organization’s societal and stakeholder obligations. Corporate citizenship consists of four dimensions. This study examines the impact of corporate citizenship dimensions on the customer loyalty through mediator variables such as corporate reputation and brand equity. This study was a descriptive survey and carried out among Iran Insurance Company’s customers in Tehran city and 400 questionnaires were distributed to collect data. The collected data were analyzed through SPSS22 and LISREL8.8. Reliability of the questionnaire was calculated through Cronbach's alpha coefficient as the amount of which was 89/0 and validity was conducted through confirmatory factor analysis (CFA). Research hypotheses were tested through structural equation modeling (SEM) with LISREL softwares. The result of research showed that legal citizenship, ethical citizenship, and philanthropic citizenship have a positive and significant effects on corporate reputation, but economic citizenship has no effect on corporate reputation. Also, corporate reputation has a positive and significant effects on brand equity and customer loyalty, and brand equity has a positive and significant effects on customer loyalty. Finally, the indirect effect of corporate citizenship’s dimensions on customer loyalty through the mediating roles of corporate reputation and brand equity was confirmed.