جستجوی مقالات مرتبط با کلیدواژه « معادلات ساختاری » در نشریات گروه « مدیریت »

The competitive environment, diverse needs of customers, different services and executive processes, and environmental problems in most countries have led to the formation of new environments for businesses, which necessitates the need to change the approach of banks to pay attention to an important sub-section of comprehensive banking called corporate banking. Has done. In terms of the basic practical purpose, in terms of nature, survey research and in terms of paradigm, combined-exploratory research, sampling was done in a purposeful manner in the qualitative part of the research and in a stratified random manner in the quantitative part. In the qualitative phase, interviews were conducted with 15 people, experts and academic experts and activists in the banking field until reaching theoretical saturation, and the samples of the quantitative part were selected based on Cochran's formula. The research tools in the qualitative part were determined using the exploratory method of the components of corporate banking and the factors affecting it, and they were evaluated in the quantitative part through descriptive-survey research. The research tool in the qualitative part was semi-structured exploratory interview, and in the quantitative part, a researcher-made questionnaire was used to evaluate corporate banking based on green businesses, which was designed based on the codes obtained in the qualitative stage. In the qualitative part, the interviews were analyzed using the foundation's data analysis method. The validity and reliability of the components were examined and the Cronbach's alpha of all the above components was 0.7 and during that; the most important components of corporate banking and green businesses were evaluated. In the quantitative part, the accuracy of the research model was confirmed through structural equation method using Amos software, and it was found that the selection of concepts, dimensions and indicators was of high accuracy and could provide a suitable framework for document compilation. Provide corporate banking perspective based on green businesses. Based on this, 21 components were identified and 124 indicators were identified and classified based on axial coding and their relationship with the components. Finally, the model was fitted and the results of the quantitative part confirm the findings of the qualitative part.

This study aims to develop a roadmap for the growth of industrial startups using the Blue Ocean Strategy approach. 

This research is applied in nature and descriptive-survey in method. Initially, information was gathered from literature reviews, field studies, and comparative analyses. Then, 19 experts and specialists in the field of industrial startups were interviewed, selected through purposive sampling, to extract the components and variables of this domain. The obtained indices were screened using the fuzzy Delphi method over three rounds. In the quantitative section, the statistical population included managers and stakeholders of industrial startups, with 60 individuals selected through simple random sampling and Cochran's formula. The final Delphi questionnaire was distributed among this sample. The validity of the questionnaires was confirmed by six startup experts with PhDs and at least five years of managerial experience in the field. Reliability was tested using Cronbach's alpha and composite reliability. Data analysis was conducted using structural equation modeling and PLS software. 

The findings indicated that the derived indices were strongly validated. These indices included 38 indicators across 11 components and 5 dimensions, each playing a significant role in the development of industrial startups. Key components such as innovation, creativity, and the use of information technology and the internet showed a positive and significant impact on startup development. 

The results demonstrated that developing a roadmap for the growth of industrial startups using the Blue Ocean Strategy approach can significantly aid the growth and development of these businesses. Additionally, using this approach can reduce market competition and create new opportunities for startups. These findings underscore the importance of precise policymaking and effective support from both the government and the private sector to provide the necessary infrastructure for startup success.

Most organizations face a challenge in making strategic decisions in the current business environment. In this regard, business analysis integrates the data of an organization and provides analytical reports for the decision-making of the managers, and therefore can indirectly affect the economic performance of the company. But on the other hand, the ineffectiveness of business analysis on performance has many negative effects that could be examined. On the other hand, the quality of information and innovation capabilities with the impact of business analysis and organization agility through increasing the flexibility, speed and quality of the organization can be effective in this process. The purpose of the study is to examine the role of business analysis on the agility and performance of tile and ceramic factories. The sample size includes 360 employees and managers of Yazd province using the Cochran formula, and a questionnaire used for collecting information. In terms of purpose, this is an applied study and descriptive in nature. Hypotheses were developed based on the theoretical background of business intelligence, business analysis and performance management. The results indicate the significant effect of business analysis capabilities on information quality (with a path coefficient of 0.598) and innovation capabilities (with a path coefficient of 0.463). Information quality and innovation capabilities effect on the dependent variable of agility with path coefficients of 0.482 and 0.359, respectively. The effect of agility path on performance has the highest path coefficient (0.770).

In recent decades, the concept of e-marketing has been expanding and taking on a new meaning every day. E-marketing can bring new business opportunities. The purpose of this research was structural analysis of new business creation by identifying and developing electronic marketing opportunities in companies based in the growth center. In this applied research, descriptive-field methods were used to collect data. The statistical population of this research is 400 employees of companies located in the growth center and science and technology park, of which 196 people were selected as a sample using Cochran's formula. The data collection tools are two Likert scale questionnaires and paired comparisons questionnaires. The validity of the research tool was confirmed by the opinions of several professors and its reliability was confirmed through Cronbach's alpha with a coefficient of 0.83. SEM-PLS method was used in Smart-PLS-3 software for data analysis and AHP was used in Expert Choice for ranking. The findings show that all aspects of electronic marketing opportunities have been effective in creating new business. Also, the result of prioritizing the components of E-marketing opportunities, customization with a rank of 0.237 was considered to have a higher degree of importance than all dimensions. E-marketing opportunities exist in many forms. In order to create a new business, the need to exploit each of these opportunities in the context of electronic marketing, such as customization, creating innovation, etc., can expect business growth and development at the international level as well.

the present study was conducted to design a model of customer loyalty of the Social Security Organizatio.

the method used in the research is data theory.The sampling used in this article is random sampling based on the Cochran's formula of 370 people. The main basis of data collection is in-depth interviews With social security managers of Kermanshah, Kurdistan, Hamedan and Lorestan provinces and university experts by snowball sampling method to achieve theoretical saturation.

the data collection tools required for the research are semi-structured interviews and questionnaires. SPSS and SMART PLS software were used for data processing. The research findings obtained after performing the three stages of open, axial and selective coding show that the final research model consists of 6 general categories and 32 sub-categories.

the results led to the identification of causal, contextual, interventionist and evaluation conditions in the analysis of customer behavior based on the presentation of the customer loyalty model. Direct and significant effect of causal factors on category, category on strategy and strategy on consequences, direct and significant effect of contextual factors on category and strategies and intervening factors on categories and strategies were confirmed. The results of this study indicated a good fit of the conceptual model of the present study.

  The purpose of this research is to identify and prioritize factors affecting the development of Iran's transportation, customs and transit cooperation with other countries. This research is a mixed research method. The qualitative part of the research includes interviews with experts, so the intended statistical population was formed by experts familiar with the subject of the research. At first, the results of the qualitative part of the interview were coded with the data method of Foundation, Strauss and Corbin, and then the factors affecting the development of Iran's transport, customs and transit cooperation with other countries were identified and ranked. A closed questionnaire was used. The statistical population includes 12 experts in the qualitative section and 127 experts and customs managers in the quantitative section. Cronbach's alpha method was used for the reliability of the quantitative part of the questionnaire. In the next stage and step of the research, using the axial coding method and with analysis in the data theory of the foundation, the relationship between the classes produced in the open coding stage and the relationship of other classes with the central class are established in 6 headings, which are: 1. Conditions Ali, 2. central phenomenon, 3. strategies and measures, 4. intervening conditions, 5. contextual conditions, 6. consequences were obtained based on the paradigm model (Strauss and Corbin, 1998). Before that, considering these 6 classes and their relationship with each other, and with the opinion of professors and experts, the main and subcategories were identified from all the obtained indicators, and their priority and ranking were determined. In the quantitative part, the data analysis method including t-test and using structural equations has been determined and analyzed by SPSS and SmartPLS software.

Tourism as a global activity today has doubled in importance due to the overlap of the three principles of job creation and income generation, tourist satisfaction, and environmental protection. Since different tourist destinations are competitive in attracting tourists, improving and promoting effective indicators in attracting tourists to tourist destinations is of great importance. This study aims to model the factors affecting the image of tourist destinations and their impact on tourist satisfaction in Tehran. The research method is descriptive-analytical, which has been done by the survey method.  The statistical population of this study is tourists visiting Tehran. In order to determine the number of research samples, due to the unknown number of the statistical population, the required number of samples was 354 questionnaires. In order to analyze the data, a factor analysis statistical test, one-sample T in SPSS software, and structural equations in Amos Graphics software environment were used. The results show that using a factor analysis test to measure the effects of image components of tourist destinations on tourist satisfaction, 6 factors whose specific values were greater than 1 were extracted. These six identified factors were able to 63% of the variance of component image effects. Explain tourism on the satisfaction of tourists. Also, the results of the one-sample t-test to calculate the final score of the level of satisfaction with the image of tourist destinations, with a value of (2.39), were in an undesirable and unacceptable situation. Also, the results of second-order structural equation analysis showed that the overall image of the destination factor has the highest factor load on tourists' satisfaction with 60%. The final results of the structural equation model show that the effect of cognitive image on the overall image is equal to (0.21), the effect of the emotional image on the overall image is equal to (0.18), the effect of the persuasive image on the overall image is equal to (0.30), and the effect of the overall image on the satisfaction of tourists according to the route analysis model is equal to (0.27).

The objective of this research is to examine the relationship between quantum skills and educational innovation among sports science professors, with the mediating role of organizational commitment.

he research was conducted using an applied purpose and descriptive-correlational implementation. The statistical population comprised 140 members of academic staff from 8 faculties of physical education at national universities in Tehran, during the academic year 1400-1401. The data was collected using standard questionnaires for quantum management, educational innovation, and organizational commitment. The validity of the questionnaires was confirmed through content and structure analysis. Data analysis was conducted using SPSS 26 and Smart PLS 3 software, through descriptive and inferential statistical methods.

The research findings showed that the average of each component of the seven quantum skills, educational innovation, and organizational commitment is higher than the hypothetical average, and the desire for educational innovation increases with an increase in the seven quantum skills. The results also indicated a positive and significant relationship between quantum skills and educational innovation, as well as between organizational commitment and educational innovation among sports science professors. Additionally, there was a positive and significant relationship between quantum skills and organizational commitment, as well as between quantum skills as a predictor and educational innovation as a criterion.

The findings of this research indicate that quantum skills and organizational commitment play a significant role in educational innovation among sports science professors. The results suggest that enhancing quantum skills and organizational commitment can foster a higher desire for educational innovation among sports science professors. These findings may be useful for educational policymakers and sports science institutions to improve the quality of education in this field.

Historically, little attention has been paid to poverty in entrepreneurship studies. Therefore, after discovering the conceptual model of business growth for entrepreneurs at the bottom of the pyramid, this study examines it. In fact, the main question is what relationships can be effective in the favorable development of business for entrepreneurs at the bottom of the pyramid. Accordingly, the present study, emphasizing the pragmatic philosophy and paying attention to the mixed approach, investigated the relationships between the variables involved, using the strategy of grand theory with the help of interviews and questionnaires. All entrepreneurs include the bottom of the pyramid. In accordance with the statistical societies of the sample size of the study, 20 business experts have been considered in the interview section, and in the quantitative section, the required volume for the questionnaire has been considered as 350 people according to Hensler's quorum. It should be noted that this volume is determined according to the importance of the subject and the limited statistical population. In the applied technique section, it has been tried to check both point of view the face validity of the content and the reliability based on the agreement between the two coders in the interview section. And in the quantitative part, the sample size and the definition of the statistical population is determined by convergent and divergent validity. As a result, the eight main components were identified.. Also, based on the results of structural equations, the final model was fitted sufficiently

The purpose of this study is to investigate the effect of cultural factors on creating trust in e-commerce in small and medium knowledge-based companies located in Tehran Science and Technology Park. This research is applied in terms of purpose in terms of descriptive-survey method. The statistical population of this study is all managers and employees of knowledge-based companies located in Tehran Science and Technology Park. The statistical population of this study includes about 700 people. In this study, 248 employees and managers participated in this study using non-randomly available methods as a statistical sample. In this study, Structural Equation Modeling was used to analyze and test the hypotheses. The results showed that collectivism, avoidance of uncertainty and long-term approach do not have a significant effect on trust in business in small and medium-sized knowledge-based companies. The power gap has a negative effect on e-commerce trust in small and medium-sized knowledge-based companies, and masculinity has a positive effect on e-commerce trust in these companies. It was also found that trust in e-commerce has a positive effect on empowerment, cohesion and benevolence in small and medium-sized knowledge-based companies. Therefore, in order to achieve e-trust, it is recommended that the top level managers of these institutions make decisions in consultation with downstream people and regularly seek the opinion of downstream people in their decisions and have constructive interactions with them.

 Change and competition are two major characteristics of today's societies and organizations, and the challenges created by these changes require organizational resilience. Knowledge management and innovation management help organizations to deal with unpredictable changes in a dynamic environment. Organizations are more successful if they learn earlier, faster and better than their competitors and learning moves in line with increasing organizational resilience. In this regard, the main goal of the current research is to provide a model to investigate and measure the impact of knowledge management on organizational resilience with The mediating role is innovation management. The main research question is what are the main components of knowledge management and organizational resilience to explain the meaningful relationship between them and the mediating role of innovation management? The statistical population includes 60 research managers of the studied research organization. The research method is descriptive and correlation type and is specifically based on the structural equation model. In this research, three questionnaires of knowledge management, organizational resilience and innovation management with a range of five options were prepared and their face and content validity was confirmed using experts' opinions and confirmatory factor analysis. The findings showed that considering that the significance value of Z is higher than 1.96 and also the value of goodness of fit (GOF) is 0.650, there is a significant relationship between knowledge management and organizational resilience through the mediating role of knowledge management. Increasing the level of knowledge management and innovation management mechanisms can increase organizational resilience

Research on the factors affecting entrepreneurial intention has recently attracted surging attention. However, there are limited studies focusing on indirect factors impacting entrepreneurial intention and comparing the findings across a developed and a developing country. Therefore, in this research, based on the theories of planned behaviour and entrepreneurial passion, we discuss the mediating role of entrepreneurial passion in the relationship between personal attitude and entrepreneurial intention as well as in the relationship between subjective norm and entrepreneurial intention. Quantitative data were collected from 122 and 260 undergraduate students in England and Iran, respectively, and were analysed by structural equation modelling in AMOS. The findings show that, contrary to the predictions of the mentioned theories, entrepreneurial passion also has a direct and positive effect on entrepreneurial intention. Also, entrepreneurial passion partially mediates the relationship between personal attitude and entrepreneurial intention in both countries. However, passion fully mediates the relationship between subjective norms and entrepreneurial intention in Iran, and partially in England. Our findings thus illustrate that to strengthen entrepreneurial intention, policymakers should develop policies to enhance entrepreneurial personal attitudes, and subjective norms to encourage entrepreneurial passion and consequently entrepreneurial intention.

The current research was conducted with the aim of finding the relationship between the variables of spiritual intelligence with organizational resilience and emotional commitment. This issue is important from the point of view that spiritual intelligence has abilities in problem solving behavior that helps a person to adapt to the surrounding phenomena. and achieve internal and external integration. The type of research is applied in terms of purpose and descriptive and correlational in terms of nature and method. The statistical population includes all 370 employees of the Ministry of Communications and Information Technology. To select the sample size, the Kokoran formula was used and 186 questionnaires were completed and collected. To measure the constructs, King's standard questionnaire was used, and for the validity of the questionnaire, descriptive statistics and inferential statistics were used for data analysis. The findings of the structural equations in the research indicate that spiritual intelligence is directly related to organizational resilience with the path coefficient (β=0.79) and with T coefficient (T=1.96>5.76) and spiritual intelligence is related to emotional commitment with (0.42) (β=β) and with T-score (T=1.96>2.51) and emotional commitment also had an effect on organizational resilience with path coefficient (β=0.37) and with T-score (T=1.96>2.31). Finally, according to the test of the hypotheses, some suggestions were presented.

In recent years, the development of information and communication technology infrastructures, has equipped banks with online information and communication resources and led them from traditional space to a banking platform based on centralized and multi-branch infrastructures. Relying on promotion of technology and data orientation, social banking has provided a new space to the country's banking industry. Adopting a digital transformation approach, the current research is to identify factors affecting the innovation process of social banking.

 THEORETICAL FRAMEWORK:

According to research institutes, digital innovations in the banking industry have created various opportunities and threats for banks. These institutions introduce digital transformation as a double-edged sword, one side of which will increase the bank's profitability by creating a competitive advantage and reducing costs. On the other hand, with the empowerment of competitors and the pressure to reduce the profit margin and increase some operational risks, it may lead to a decrease in profitability. In the path of digital transformation and implementation plans, it is necessary to be realistic and then proceed to develop a strategy and carry out the necessary activities. One of the major challenges of digital transformation is that we cannot reach the highest level of digital maturity at once and should go through a series of intermediate steps. In the field of fintech digital transformation, open banking and mobile technology are of great importance and are considered as the main drivers of the development and realization of digital transformation.

In this research, fuzzy Delphi method has identified and prioritized the factors affecting innovation process in social banking with an approach to digital transformation. This was accomplished based on 377 questionnaires. To analyze the data and to check the research model fitness, structural equation modeling was conducted in Amos software. The opinion of industry experts confirmed the validity of the questionnaire, and its reliability was confirmed by Cronbach's alpha coefficients of greater than 0.7.

The results showed that 36 out of 43 indicators affect the innovation process of social banking in the form of six distinct factors. Based on obtained results with a digital transformation approach, the key affecting factors were as follows respectively (in terms of their effect size): digital transformation infrastructure, laws and policies, innovative approach, banking industry structure, security, and social factors.

CONCLUSIONS & SUGGESTIONS:

Digital transformation infrastructure: Developing countries such as Iran must take the necessary local measures to implement the appropriate technical infrastructure for electronic commerce. For the successful implementation of digital transformation, banks need strong infrastructures to support data. Laws and policies: Regarding digital transformations, legislators and upper bodies can implement and facilitate the process of digital transformation by formulating laws in the field of entrepreneurship.Innovative approach: The digital economy creates unique opportunities for entrepreneurs who have an innovative approach to the environment and new entrepreneurial activities. Banking industry structure: Customers prefer personalized services. Banks, to be successful, should switch to platforms that can offer a variety of capabilities to a larger ecosystem of specialized providers. Security: Electronic banking, like any other Internet-based service, is one of the favorite fields for cybercriminals. Maintaining information security is one of the important topics of electronic commerce and banking. Social factors: Digital banking allows customers to take advantage of IT benefits when using their banking processes that increase their intention to use onlinbanking.Based on research results, the following practical suggestions are presented to the banking industry managers and practitioners: Government institutions and legislators are suggested to formulate and implement new laws and regulations for the effective use of technology in this industry. Banks should identify and exploit the opportunities existing in the environment by creating a strong expert group. Banks should utilize powerful support systems to protect information and customers. Banks should change their organizational structure for deploying new technology. Banks should empower their employees by exploiting up-to-date knowledge based on information technology. Managers should digitize the banks' environment and climate to internalize digital procedures in employees' habits and behaviors.

Undoubtedly, one of the main drivers of economic development in any country is the spread of technological innovations. Since Shumpeter, in his famous book in 1912, Emphasizes the role of innovation as a factor in the economic growth of nations, Many thinkers in this field trying to explain the concept of innovation and the causes of its formation and its implications in various economic, social and managerial contexts. This research is based on a comprehensive understanding of technology and knowledge management system, Trying to extract key factors in the success of a knowledge management system In order to improve the performance of the technology and Consequently, it has created an idea of absorption in intelligent electrical energy networks. The purpose of this paper is to design an innovation and absorption system in an intelligent electric energy network based on a framing approach and structural equation analysis. to this purpose First, theoretical model with respect to the research background and also the concept of mental accounting and the framing effect developed. and then, based on the views of a sample of the statistical community of academic experts and scholars, The model was designed and optimized in the form of structural equations.

One of the activities developed after the second half of the twentieth century, following factors such as globalization, the development of capitalism, the growth of means of transportation, and the development of technological communications, is tourism. In fact, the development of the tourism industry has significant benefits compared to the development of other types of industries. As a result, most regions around the world are competing with each other to enjoy its benefits, especially the high share of revenue as well as the increase in employment resulting from the development of this service industry. Therefore, planners and managers of various destinations have taken steps to meet this demand and also to continue to be competitive in order to benefit from all available and accessible tourism resources. In the meantime, one of the keys and influential factors in utilizing tourism capacities and organizing destinations, especially urban destinations, is urban management. The development of urban tourism with the promotion of quantitative and qualitative dimensions and with maximum efficiency is closely related to the good urban management in using effective methods of organizing and managing this industry in cities. Thus, the present study seeks to identify and investigate the effective components of urban management and its role in the tourism development of Tabriz metropolis and answer the following question:-What is the role of urban management components on tourism development?

The present research is practical and, in terms of content and method, is in the category of descriptive-analytical research. The required information was collected through library and field methods. In this way, theoretical concepts were first explained in order to clarify the issue. Then, for a more coherent and efficient discussion of the region, the components of urban management (four components) and tourism development (three components) were collected in accordance with the literature and theoretical foundations and experts. The statistical population of the present study includes experts and specialists in the field of tourism, geography, and urban management, and the volume of the statistical sample in this research was calculated through Sample Power software equal to 100 people. The sampling method is also simple random. SPSS and Smart PLS software programs have been exerted in order to study descriptive statistics and analyze the collected data to discover the effect of each factor on the dependent variable of tourism development, respectively.

According to the results, it was clarified that among the components of urban management, integration between urban institutions with a coefficient of 0.698, urban infrastructure with a coefficient of 0.529, urban services and facilities with a coefficient of 0.296, and financial and human resources with a coefficient of 0.106 have the most significant impact on tourism development, respectively. Also, based on the results, the most manifestation of the components of urban management in tourism development can be seen in the dimensions of socio-cultural with a coefficient of 0.867, economic with a coefficient of 0.700, environmental with a coefficient of 0.594.

In the present study, its main purpose was to identify the components of urban management and explain the role of each component on tourism development. After reviewing the existing theoretical foundations, four dimensions of urban infrastructure, tourism services and facilities, integration of urban institutions, and financial and human resources for urban management were extracted. Also, three socio-cultural, economic, and environmental dimensions were considered for tourism development. Then, in order to explain and investigate the impact of each component of urban management on tourism development, Smart-PLS software was employed.According to the results, it was found that the components of urban management have a positive and significant effect on the development of tourism in Tabriz so that the integration of urban institutions (0.698), urban infrastructure (0.529), urban services and facilities (0.296) and financial and human resources (0.106) have the greatest impact on tourism development, respectively. Are. These results indicate the importance of integration between urban institutions among the components of urban management to achieve more significant tourism development among experts and specialists in the field of tourism and geography and urban management. Moreover, the most manifestation of the use of urban management components in tourism development in accordance with the results can be seen in the socio-cultural dimension, which includes items such as a sense of belonging to the host community, increased satisfaction and security, increased cultural and social activities, ease of access, diversity of uses. Finally, it is suggested that based on integrated urban management and attracting local and national investments, in addition to training specialized human resources, Tabriz metropolis can take more steps towards tourism prosperity and, consequently, urban sustainability.

This research is a mixed-exploratory and goal-oriented, applied-developmental study and its purpose is to identify components, indicators, metrics to evaluate intellectual capital in knowledge-based companies. In the qualitative section, with the help of Semi-structured interviews, a deeper assessment of the perception and attitude of the target community was conducted. In addition, the necessary information about the research objectives was obtained by reviewing the research literature (field study) and through Delphi method and expert questionnaire by 12 professors, experts and managers of knowledge-based companies, the conceptual model was approved and the questionnaire was finalized for testing. . In the quantitative part of the research, the data obtained from the qualitative part were compiled in the form of a questionnaire and completed by 153 managers of knowledge-based companies located in Tehran Science and Technology Park. Finally, four components of human capital - structural capital - communication capital - innovation capital and 17 The index and 78 related metrics were identified and classified and the relationships between the components were evaluated and finalized using the structural equation model.

In times of economic crisis, businesses and individuals take on more responsibility for higher education institutions; Higher education institutions are expected to have more efficient graduates and to be able to better meet the needs of employers. Universities face many challenges in developing macroeconomics and the needs of the local community. In order to survive in the higher education market, it is necessary to formulate policies that consider them as providers of educational services, and students, faculty and staff as the most important direct stakeholders. Therefore, it is necessary to study the effects of internal branding. From this research, the consequences of internal branding have been identified and ranked with the approach of structural equations of Islamic Azad University, Khorasgan branch. The present study is an applied research and in terms of the method of conducting a mixed research (qualitative-quantitative). The statistical population of the study is 12 experts. In the qualitative part, their opinions have been used to identify the effects and for modeling, the statistical population consists of a group of experts and professors of Khorasgan University, whose number was 440 people. Then, according to Krejcie and Morgan table, the sample size 205 people were obtained. Sampling method. In this research, sampling is available. Internal brand effects are first identified by Delphi technique, then structural equations and confirmatory factor analysis are modeled and ranked. Finally, the results showed that the internal branding consequences of Khorasgan University have 6 major outcomes for the organization, which are in order of priority. Organizational, national and international implications, individual implications, financial implications, cultural implications, and ultimately implications for employees.

Research and development (R & D) play an important role in the development of societies and the country's economic growth and developed and industrialized countries have put a considerable investment on these issues. The aim of this study was to investigate the effects of research and development on the organizational agility and productivity of the manufacturing companies in the industrial town of Semnan. In this research, after reviewing theoretical foundations and previous studies, a model of the effects of research and development on organizational agility and productivity was presented and validated using structural equation method. Then, based on the obtained results and using experts' opinions, a dynamic model was designed to show the dynamics of the variables over time.  The validity of the model was evaluated and validated using system dynamic approach. The results in the first section indicate the positive significant impact of research and development activities on the agility and productivity. Additionally, the results of different simulations in the model revealed that an increase in research and development budget through a self-reinforcing loop after the twelfth month from the twelfth month after can make an increase in the agility and productivity in the form of exponential growth.