جستجوی مقالات مرتبط با کلیدواژه "ویژگی های جمعیت شناختی" در نشریات گروه "مدیریت"

Identifying and exploiting existing opportunities is the basis for creating and promoting employee creativity and requires appropriate prerequisites. The aim of this study is to investigate the impact of leadership styles on the innovation climate and its impact on employee creativity with the moderating role of creative self-efficacy and the mediating role of trust and personal identity of the General Directorate of Information Technology of the Tax Administration. This is an applied and descriptive-correlational research. The statistical population includes managers and employees of the General Department of Information Technology of the Tax Administration, from which 138 were selected by simple random sampling. The data collection tool is a researcher-made questionnaire. To test the hypotheses, structural equation modeling was performed with the partial least squares approach using Smart PLS software. All hypotheses were confirmed except the hypotheses related to trust and creative self-efficacy. Also, by using transformational and interactive leadership styles as well as identifying employees, innovation can be created in the organization and thus employee creativity indicators will be improved

considering the risk of driving and the resulting injuries, it is possible to point out the relationship between human characteristics and driving behaviors; Therefore, the goal of this research was to predict high-risk behaviors in traffic violations based on demographic characteristics and impulsivity of the offending drivers.

study was a cross-sectional study and a descriptive. The statistical population consisted of all accident-causing drivers aged 20 to 65 living in Tehran, of which 353 were selected and included in the study by purposeful sampling. For this purpose, the data were analyzed by using SPS-26 software after collecting the impulsivity questionnaire of Barratt (1994) and the risky driving behavior of Manchester (Risen et al., 1990(.

According to the results variables had a significant effect on high-risk behaviors. Among the background variables, the effect of marital status, education, driving experience and age on high-risk behaviors was confirmed (p<0.05).The direction of the effect of age and education on high-risk behaviors was negative, but the effect of driving experience was positive. Also, single people had more risky behaviors than married. Finally the effect of all three components of impulsivity on high-risk behaviors was confirmed (p<0.05).

Considering the results, it is possible to prevent a part of road accidents by improving the health of drivers. Considering the importance and sensitivity of driving in the event of road accidents, it seems necessary to carry out more comprehensive evaluations among drivers before receiving a license and after that periodically.

Financial literacy refers to the set of skills and perceptions required to manage monetary resources. Despite the significant importance of financial literacy concepts, this issue has been less explored in domestic researches and education and measuring the level of financial literacy of different segments of society in the country has not been paid much attention. Accordingly, the present research has been designed and carried out with the aim of measuring the financial literacy of Guilan Governorate staff. The statistical population of this study consisted of all official and contract employees of Gilan governorate and subordinate governorates with 819 people that based on Morgan table and using the available sampling method, 265 people were selected as sample members. The data collection tool was the standard questionnaire for measuring financial literacy in Iran, that The data collected through the questionnaire were analyzed using various inferential statistical techniques such as comparison of the mean of one sample and two independent samples, analysis of variance and regression and Duncan test and different results were obtained. Finally, the research results showed that we can mention the relatively low financial literacy of Guilan Governorate staff and the effect of some demographic characteristics such as age and gender on the rate of employees’ financial literacy. It was also found that the rate of employees in different deputies of Guilan Governorate and subordinate governorates is different.

The increasing expansion and development of commercial, residential and recreational spaces changed the face of Mashhad as the second largest metropolis in Iran over the past decade. The main objective of this study is to investigate the effects of the development of tourist sites on the satisfaction of religious tourists. The research population is religious tourists who have traveled to Mashhad in Nowruz 1395(from Sunday, March 20, 2016 to Friday, April 1, 2016 is considered as Iranian new year holiday). The results of multivariate regression analysis showed that there is a significant positive relationship between the development of tourist sites and religious tourist’s satisfaction. Among the independent and effective variables in the model, the variable of development of recreation centers has the most effect on the satisfaction of religious tourists as a dependent variable and subsequently, the variables of the development of residential centers and the development of shopping centers are effective on the satisfaction of religious tourists. Meanwhile, the results of Pearson correlation test showed that there is no relation between travel motivation and demographic characteristics of tourists with the satisfaction of religious tourists.

The aim of this study is to examine the role of organizational virtuousness and organizational citizenship behavior in employees’ professional moral courage. The Statistical population consisted of all employees in the Isfahan Tele Communication in 2011. From this population، 141 employees were selected using simple random sampling. Data was collected through administration of scales of organizational virtuousness، organizational citizenship behavior and professional moral courage with five dimensions including moral agency، multiple values، endures threat، going beyond compliance، moral goal. Data were analyzed with the use of Pearson’s correlation coefficient and hierarchical regression analysis. Results showed that there were significant positive correlations between organizational virtuousness with multiple values، and organizational citizenship behavior with moral agency، multiple values، endures threats and going beyond compliance، Also، hierarchical regression analysis shows that، organizational virtuousness predicts goes beyond compliance and organizational citizenship behavior has predicted moral agency، multiple values، endures threats and going beyond compliance.

The purpose of this study is investigating the degree of impact of psychological characteristics (motivations) and demographic characteristics (sex، age، and income) on the consumer''s attitude toward luxurious products. Statistical Population is composed of all customers attending selected fancy and luxurious restaurants in Tehran، the sample size was determined to include 385 subjects and simple random sampling method was applied. This study was conducted from clients have been referred to a luxury restaurant with a survey approach. Primary Tools for Data Collection was Likert''s 5-scale questionnaire. In order to analyze the data، descriptive and inferential statistics and the structural equation modeling were employed with SPSS and Lisrel software programs. Research results suggest that the psychological characteristics affect the consumer''s attitude toward luxurious products and quality of the service provided by fancy، luxurious restaurants. As far as the variable of demographic characteristics is concerned، only age has an effect on the consumer''s attitude toward luxurious products، and sex and income variables have no impact on the consumer''s attitude toward luxurious products; and the variable of demographic characteristics has no impact on the quality of the service offered by fancy and luxurious restaurants. The variables of consumer attitude toward luxurious products، quality of the service provided by fancy and luxurious restaurants، perception of brand and social effect affect the purchase intention، while the variables of store image (restaurant) and vanity bring about no impact on the purchase intention. In addition، the variable of vanity does not exert any moderating effect on the relation between perception of luxurious brand and purchase intention and between the social effect and purchase intention.

The modern world has increased the environmental pollution and problems and therefore has led consumers to become more concerned about the environment. Such concerns have begun to be displayed in their purchasing patterns and have led to a new segment of consumers called green consumers. Despite the evidence shows that environmental concern is on the rise among Iranian consumers, but not all the consumers are equally green. To be able to more effectively market green products, marketers need to segment green consumers and use differentiated marketing strategy for each target segment. Demographic variables have been widely used in the past researches for segmentation and profiling of green consumers. The purpose of this research was to examine the impact of various demographic variables on environmental knowledge and pro-environmental behaviors of consumers. Structural equation modeling was used for this purpose. Because all of the variables in the model were ordinal, Weighted Least Squares statistical method was used for structural equation modeling. The results of this study indicate that gender, income and age have significant effect on environmental knowledge and pro-environmental behavior of consumers. Also, findings of this study show that women and older consumers with mediate or low income are greener consumers.

The Purpose of was segmentation of customers according to benefit sought. Market segmentation is viewing a heterogeneous market as a number of smaller homogeneous markets, in response to differing preferences, attributable to the desires of customers for more precise satisfaction of their varying wants. The data analysis was based on questionnaires which had been gathered from three metropolises of Tehran, Mashhad and Shiraz. For market segmentation, statistical approaches including factor analysis and cluster analysis, for demographic analysis chi-square test, and for geographical analysis ANOVA and Tukey's post hoc test were used. The results of factor analysis showed that 71 mobile choice criteria (the expected customer benefits from mobile phone) being in the form of 15 factors, accounting for 63 percent of cumulative variance. Cluster analysis was then employed to divide the customers into 3 cluster due o their similarity of respondents to the main 15 factors. Chi-Square test results also indicated that clusters associate with age, occupation, marital status and city of residence. But in terms of education level, income and gender differences were not observed between clusters.

This study has been conducted to investigate the effects of demographic characteristics including age, gender, marital status, education level, occupation type, and income level on encouraging public donations through advertising via SMS service in order to evaluate the effects rate of these elements on individuals’ attention and measure/action factors. The research is based on data obtained by distributing the questionnaire among 560 individuals who have formed the sample size of this study. The dependent variable of donation attraction has been analyzed along with two indices of attention and action, which are regarded as its measurement criteria. Therefore, the effects rate of demographic factors on these two parameters has been investigated. It is noteworthy that the analysis of collected data was done by SPSS software. The results have determined specific boundaries for people in sending SMS in order to encourage public donations. For instance, how many people among the sample size of this research will pay attention to the messages, how many of them are potential donators, and which individuals and groups have been identified as real executives.

In the history of the food business, few things have been as surprising or in some cases as controversial as the rapid proliferation of so-called generic products. The present study, have been done in order to evaluate the effect of generics-Prone Purchaser Demographics and Pcychographic Characteristics on Generics Purchase’s Decision-Making. The present investigation of a relatively broad spectrum of variables in connection with generics should serve to enlarge our understanding of this market. This study considers five types of segmentation variables: demographics, requirements for price and quality, Requirements for brand, information seeking behavior, relevant behavioral characteristics. In addition to identify generic products Purchaser generally, generic purchase, have considered at three level (none, low, high), toward to demographics and psychographic characteristics. Requirement information have been gathered by Descriptive-Correlational research and cluster, simple Random sampling of 265 people at Shahrvand chain store and Tehran grand market by using of valid and reliable questionnaire. For testing hypothesis have been used of One-Sample T Test, Independent- Sample T Test, One-Way ANOVA and Univariate ANOVA, and have been analyzed through SPSS16 software. The findings shows that price proneness, quality proneness, less brand loyalty, private ( Vs.national) brand proneness, personal source usage, general change proneness, venturesomness, innovativeness and less perceived risk were determined to be positive influences on purchase of generics .On the other hand, label readership, electronic and print media usage and approval of advertising were determined to be reverse influences on “high” generic purchaser group and finally purchaser generics were characterized to be younger and married.