جستجوی مقالات مرتبط با کلیدواژه « gender » در نشریات گروه « مدیریت »

One of the important factors in choosing the genre of movies is the personality style of people. Therefore, the present study aims to investigate the role of dark personality styles (narcissistic, psychotic, and Machiavellian) on the tendency to the genre of movies, considering the moderating variable of gender. In today's world, the preferences of different movie or book genres such as horror, action, romance, and fantasy to express the unique aspects of the character have been continuously noticed by the filmmakers and this issue has been continuously noticed. A person's personality and values may influence his choice to perform various actions in real life. This supports the idea that people are not passive recipients of media messages, but are active in choosing media content. On the other hand, gender, personality, and movie preferences and evaluating the effects between them are very important. Do comedies have a general distinction in terms of gender? Are men and women who enjoy horror movies similar in personality? Regardless of gender, do personality traits affect the preference for different movie genres such as horror, action, romance, and fantasy? In this way, the personality of users can be matched with any personal information available on social media. The predominance of visual media and their appeal in terms of the importance they have in most people's lives is easily shown. Therefore, it is clear that both movie preferences and personal study can be a means through which people express aspects of their personality. This issue partially shows the importance of entertainment media in our daily lives. However, the question arises whether the dark sides of the personality are revealed in such preferences. 

Design/Methodology/Approach: 

This study is applied and descriptive in terms of purpose and has been conducted with a survey method. Since the purpose of the research is to determine the relationships between the variables, the current research is descriptive and correlational in terms of the method of data collection, and it has been carried out in a single cross-sectional manner. The statistical population in this study is 325 master's degree students of Shahid Beheshti University who watch at least one movie a month. Sampling has been done in a simple random manner and to explain the sample size, Cochran's formula has been used assuming sampling from a limited population. To collect data, a closed and standard 16-question questionnaire based on an ordinal scale and a five-point Likert scale was used. The questionnaire of this research consists of two parts. The first part includes demographic questions (age, gender, marital status, and academic field) and the second part includes the main questions of the questionnaire proposed based on the hypotheses of the research, and their validity and reliability were confirmed. The standard questionnaire includes 4 dimensions (narcissism, anti-socialism, anti-socialism, Machiavellianism, and movie genre). The questions were controlled by some professors. Also, to check the reliability and validity of the measurement model, Smart-PLS software was used. The Cronbach's alpha coefficient for all research constructs is more than 0.7, which is at the desired level and shows the validity of the research measures. 

The obtained results indicate that the narcissistic personality has a positive and significant effect on the choice of movie genre. Also, the positive and significant effect of the psychotic character and the choice of movie genre was confirmed. On the other hand, the Machiavellian character has a positive and significant effect on the choice of movie genre. Discussion and

 Finally, the results of this research showed that the gender variable moderates the relationship between the characters with dark personality styles and the choice of movie genre. Nowadays, due to the various cultural, economic, etc. aspects of movies, it has become very important to pay attention to the opinions of different sections of society and experts in the cinema industry, and this industry has become very audience-oriented. As the most complex creature in the world, man has many different internal dimensions and the personalities of people also have many differences. Therefore, it is very important to pay attention to different characters in society and the effects these characters have on the choice of genre of movies. On the other hand, movies can have different effects on different personality styles and different genders.

The aim of this study was to investigating the mediating role of character strengths and virtues in the relationship between gender and positive and negative excitements of elementary teachers in the classroom. The present study was a fundamental research that falls into the category of descriptive research and more precisely correlation of structural equations. The statistical population of this study included all primary school teachers in the academic year 2020-21 in Ashkzar city, numbering 207 people; all the people were selected using the total number method. The Peterson and Seligman (2004) Character Strengths and Virtues Questionnaire and the Villainscience (2010) Teaching Excitements Questionnaire were used to collect research data. Data were analyzed using SPSS and Amos software at both descriptive and inferential levels. The results of structural equation modeling showed that gender positively and significantly (β = 0.55) predicts character strengths and virtues. The findings also showed that character strengths and virtues positively and significantly (β = 0.31) predict positive teaching excitements and negatively and significantly predict negative teaching excitements (β = -0.43). Examination of model fit indices also showed that the final research model has a good fit. Therefore, it can be concluded that by strengthening the character strengths and virtues of elementary teachers, the experience of positive excitements in teaching can be increased to some extent and the experience of negative excitements can be reduced.

Customers’ movement patterns in the store provide useful information in marketing and store layout for shop owners. The purpose of this study was to investigate the customers’ flow and purchasing behavior with emphasis on gender factor. The research is applied in terms of purpose and descriptive-survey in terms of data collection. The research data were collected using the CCTV footage of a store in a hypermarket in Semnan. Movement data were analyzed using Pathfinder simulator software and purchase behavior using Observer XT software. Then, Using the compare means test, movement behaviors and shopping behaviors of men and women were compared. Comparing the results of customer movement data showed that there is no significant difference between the distance traveled in the store between men and women but women have more shopping and stopping times than men and men move faster than women. Comparing the results of customer shopping behavior data showed that women's mental involvement in shopping has been greater than that of men. The dominant behavior in men is fast shopping, but women look at different products and brands and then decide to buy. Finally, based on the research results, suggestions are presented.

Many groups involved in social development acknowledge that measuring social capital can have a significant impact on donors and policy makers. Tourism is formed in an environment that consists of natural environment and cultural-social environment. Each of these two environments contains factors that somehow affect tourism and are affected by it. The focus of tourism studies on economic dimensions was very attractive at the beginning of tourism-related research and has caused neglect of other dimensions of this phenomenon. This has caused that, contrary to the positive economic effects that the development of tourism has had for the host communities, due to the growth of problems such as the creation of false jobs, the growth of the price of land and other goods, and the creation of social problems and anomalies, these communities oppose the development of this industry. to pay The existence of this negative attitude towards the effects of tourism development should be considered as one of the main obstacles to the development of this industry. Therefore, the study of the attitude of the host community towards the effects of tourism development creates a deep understanding of their opinions and views on tourism and helps tourism policy makers in formulating tourism development strategies. The main problem of this research is to understand the impact of gender on the attitude of the host community towards the effects of tourism development.

Having ethical intelligence and keeping it in line with professional ethics in the management profession, and especially education is one of the key and important factors. Ethical intelligence helps school principals to plan more appropriately to enhance professional ethics in school staff. The purpose of this study was to investigate the effect of ethical intelligence on professional ethics of managers with an emphasis on the role of gender moderator among female managers.

In terms of quantitative nature, amount and control of non-test variables, the purpose of applied research and in terms of Data collection is a descriptive-survey method of correlation analysis. The statistical population of this study is male and female high school principals of secondary school in Isfahan, which has a total of 84 people and 50 of them were sampled.This study, Cronbach's alpha and composite reliability coefficients were used to determine the reliability of the test. Cronbach's alpha coefficients and composite reliability coefficients of all variables were higher than (0.07). The main data gathering tool was ethical intelligence and professional ethics questionnaires, whose reliability was estimated in all sections.Structural equation model was used to analyze gathered data by SPSS16 and Smart PLS software.

This study, gender adjustment, dependent variable and ethical intelligence and professional ethics, independent variable were reported. The significance of the research hypotheses was higher than 1.96, so the research hypotheses were confirmed. Also, the overall fitting of the conceptual model of research shows a good fit, meaning that the conceptual model of research is close to real society.

The results showed that there was a significant Relation between the two groups of male and female managers in terms of ethical intelligence and professional ethics. Hence, having a moral intelligence and its components among individuals can significantly increase professional ethics and create brilliant results in management jobs between the two groups

The purpose of this study is to investigate the effect of the relationship conflict on the social undermining experience from the person who acts on this abrasive behavior point of view and who is treated with it, along with the role of gender demographic variable on this effect. The statistical population of this study were 243 employees of selected branches of Alborz Insurance Company in Tehran. Krejcie and Morgan table was used to determine the sample size. Reliability of the questionnaire was confirmed. The findings of this study showed that the relationship conflict has a direct and significant effect on the social undermining experience and abrasive behavior, and also by mediating abrasive behavior, it affects the experience of social undermining indirectly, that means, the conflict of relationship will result in employees behavior, who act on abrasive behaviors to reduce the effect of unfavorable conditions, this in turn has a negative effect on the audience of this behavior and provokes the experience of social undermining. However, the demographic variable of gender as a moderator does not affect the direct effect of relationship conflict on the experience of social undermining and abrasive behavior as well as the direct effect of abrasive behavior on the experience of social undermining.

This study was conducted to identify and prioritize the effective factors in reducing employee motivation using network analysis model in Imam Khomeini Relief Committee in Fars province.The study consists of 723 employees of Imam Khomeini Relief Committee, of which a sample of 251 people was selected using the Cochran's formula. Sampling was done randomly.Data collection was used to test the hypotheses of two questionnaires.The first questionnaire based on Likert scale 5 degrees is for the initial screening of criteria and sub-criteria and the expert questionnaire is based on pairwise comparison to prioritize the criteria and sub-criteria. An expert who is based on a pairwise comparison of all the elements with each other is a probability that a variable is not considered.Therefore, because all the criteria have been considered in this assessment and Qad designer is not particularly oriented in designing the questions, so this questionnaire is valid in itself. In this study, the network analysis process has been used to prioritize the indicators.For this purpose, the pairwise comparison matrix has been used to determine the weight of the criteria.The implementation of the ANP technique has been performed using super decision software. Based on the results; The income level factor with a weight of 0.294 is in the 1st place.The supervisor factor with a weight of 0.265 is in the 2nd place. The job level factor with a weight of 0.182 is in the 3rd place. The gender factor with a weight of 0.16 is in the 4th place.

Despite suffering from a shortage of nurses, healthcare organizations all over the world strive to treat their patients with the services of the best quality. previous research indicated that organizational factors (such as credible leadership) and the availability of organizational resources (such as physical space, time, etc.) reduced the possibility of burnout. however, empirical evidence for healthcare personnel is contradictory, which implicates the need for more research on organizational determinants of job burnout. given the critical role of nurses, especially in the current COVID-19 pandemic, and the necessity to consider their mental situations, the main purpose of the present study is to investigate the role of social identity and gender in the relationship between transformational leadership and job burnout among nurses of social security hospital in Rasht city.

In general, there exists an increasing research flow on how to lead nurses in healthcare systems. the common belief is that effective leadership is of the most important factors in favorable work environments. a transformational leader who is seeking change in line with organizational objectives and environmental conditions encourages their subordinates to fulfill the organization's mission. on the other hand, social identity makes employees feel linked with group members and act align with the group’s goals and interests. social identity theory suggests that, for being distinguished from others emotionally and socially, people introduce themselves with common features of social institutions in which they are members.

The statistical population is comprised of 185 (75 male and 110 female) nurses of Rasool-e-Akram social security hospital in Rasht. A sample size of 130 was proposed by cochran's formula and selected by conducting simple random sampling. the data gathering instrument was a questionnaire made up of pre-made scales and obtained data analyzed by conducting PLS-SEM in SmartPLS v.3.

Research results indicated that social identity mediates the significant and inverse effect of transformational leadership on job burnout. in addition, research results revealed that nurses’ gender does not moderate the relationship between transformational leadership and social identity. 5- CONCLUSIONS & SUGGESTIONS Transformational leaders exploit employees' skills and ideas to lead their organizations into greater levels of entrepreneurial performance. they pay attention to members’ participation, group knowledge sharing, and giving a special place to employees. these factors may prevent employees from work overload, work stress, and job burnout. by creating dynamic groups in different divisions of the hospital and involving nurses in group activities, managers can reduce nurses’ work pressure and cause them to enjoy nursing activities as much as possible. regarding the rejection of moderating hypothesis, it can be said that although gender can influence the individuals’ social identity at the social level, it may not apply to nurses who subconsciously form a social identity within themselves. on the other hand, transformational leaders may undermine the role of nurses’ gender in shaping social identity because of their confidence in their subordinates, optimism, and positive attitude towards the future.

Compulsive buying has become an important area of research in the field of consumer behavior research today. The importance of studying compulsive buying behavior stems from the nature of its negative aspects in consumer behavior. Therefore, identifying the factors affecting the facilitation and development of such purchases is needed. In this paper, for the first time, the impact of gender adjustment on the relationship between materialism and compulsive buying in the garment industry is evaluated. In this study, the validity and reliability of the questionnaires were measured. The statistical population of this study includes customers of clothing shopping centers located in Hamadan province in Iran. Then, due to the unlimited statistical population, and according to the Krejcie and Morgan table, 384 individuals were selected as sample. The sampling method of this study is multi-stage cluster sampling. In the next step, in the descriptive statistics section, many indicators on demographic information were reported. Then, mean, standard deviation, variance, elongation, and skewness indices for the components were obtained using SPSS software. In the final step, in the inferential statistics section, the conditional process analysis was measured using the PROCESS macro effect of the moderator. The results of this study showed that materialism has a positive and significant effect on compulsive buying and materialism has a positive effect on compulsive buying.

The aim of this study was to psychologically study the effect of parents' health education policies on children with the approach of developing children's gender health in 1911. The method of this research is documentary and library. Sex education for children and adolescents plays an important role in sexual health, fertility and Public health plays a role. School and family are usually responsible for providing gender education together, but the results are often undesirable. This study examined the evidence on the effectiveness of both school and parent-centered sex education programs and the determinants of families and family members related to sexual competence records, hazardous sexual behaviors, and sexual health in children and adolescents..

There are a number of aspects and factors (eg, socioeconomic, genetic, psychological, educational, developmental, interpersonal, interpersonal) that can affect the effectiveness / success of a parental sexual health education program. To influence their children. Since gender education seems to be a multidimensional concept, we consider that similar multidimensional and interdisciplinary methods should be used in designing, implementing, and interpreting the results of parental sex education programs. Let's pay attention.

Considering the increasing usage of smartphones, serving customers has taken a different form. In recent years the number of Iranian users on social media platforms such as Instagram has had a noticeable rapid increase. Therefore, lots of small and medium sized businesses share their products and services with consumers via their pages on social media and sell them online. The aim of the authors was to understand how much Instagram users trust business pages and to what extent these pages impact the purchasing decision of the consumers. In this study, using the regression model, the relationship between gender, the number of pages a customer follows on Instagram, the number of people the customer is following, the number of pages they follow the business page and the number of times a customer checks his Instagram page per day have been evaluated as independent variables. The amount of trust he has in purchasing from a business page was the dependent variable. The data were collected through surveying 136 Instagram users in Iran. The regression model was used to analyze the data. The research results showed that of the set of predicted factors, only the number of times a customer checks his Instagram page has a significant effect on his trust when purchasing from business pages.

Emotional exhaustion is a psychological state which can have many detrimental outcomes for employees and organizations. Evaluating the moderating role of gender, this study analyzes the effect of procedural justice on emotional exhaustion directly through the mediating role of psychological contract violation.

This is an applied-descriptive survey, in which the statistical population included the employees working at public offices of Shiraz. The random sampling method was employed to select 111 individuals as the statistical sample. A questionnaire was used for data collection, and the structural equation sampling (SEM) technique was utilized for data analysis.

The negative effect of procedural justice on emotional exhaustion was not confirmed; however, its negative effect on psychological contract violation was confirmed. Moreover, psychological contract violation had a positive effect on emotional exhaustion; however, procedural justice had no mediation effect on emotional exhaustion. In addition, gender moderated the effect of procedural justice on emotional exhaustion.

Managerial commitment to psychological contracts and compliance with justice in interactions with employees can decrease the probability of emerging detrimental psychological states such as emotional exhaustion. It is also necessary to consider differences of expectations and psychological conditions of employees of different genders in this context.

Is the impact of sales promotion on consumer perception mediated by its hedonic and utilitarian benefits in the context of Indian consumers? Is gender having a moderating impact on the relationship between the benefits of sales promotion and consumer perception? Authors examined both questions using a partial least square structural equation modeling (PLS-SEM). Findings revealed that hedonic and utilitarian benefits mediate the relationship between sales promotion and consumer perception about the product in the context of the Indian consumer. Moderating impact of gender is also found. Female consumers give more preference to the hedonic benefits of sales promotion while male consumers are more attracted to the utilitarian benefits.

In today's world, online businesses need to define reviewing strategies to expect consumers and trust them. The most serious risk for economies download is without any critical approach.

This study aimed at the role of trust and gender in online shopping with future research approach.

The present study was conducted in terms of applied purpose, in terms of descriptive-survey information, field research method and data questionnaire Were collected. The statistical population of the residents of Sina complex, the possible random sampling method of the relative type with the volume of 306 questionnaires, which was confirmed by the Cronbach's alpha and the validity by respected professors, experts and experts in the statistical field and data processing through SPSS software.

Spearman gender correlation coefficient and confidence on satisfaction and intention to buy 731.0, foresight, perceived benefits, continuity of trust, perceived risk and satisfaction on intention to buy 705.0, 636.0, 639.0, 461.0-and 817.0 so that all at a significant level less than 05.0 The corresponding assumptions are confirmed. The only correlation coefficient of spearman gender on the intention of buying 193.0, and the significance level of 083.0 showed that this hypothesis is not confirmed.

To increase its share in international and domestic markets, it should be identified with continuous dynamic social needs and customer expectations and with a strategic prospect expansion in accordance with increasing trust, perceived benefits and a decrease in perceived risk can increase the satisfaction and intention of purchasing again.

The philosophy of marketing is focusing on needs and demands of customers. Compulsive buying is a type of compulsory purchase that is abundant in various societies. This kind of behavior is result of emotional instability and psychological factors that should be considered in marketing. So, the study is done with aims to investigate the effect of stress on compulsive buying by moderating role of gender with a 2×2 factorial plane and based on textual scenario. Research has been investigated in statistical society of students and with participation of 240 male and female students. Research data has been analyzed using scenario-based questionnaire and by two-way analysis of variance and process regression. Results show that the tendency to compulsive buying in stressful situation significantly is higher than the stresses situation and tendency to compulsive buying in women is significantly higher than the men. Therefore, results also indicate that gender moderates the relationship between stress and compulsive buying. If women are in a stressful position, compulsive buying will increase, while compulsive buying will decrease in such a situation for men.

This study aims to identify and compare domestic tourists’ motives of travelling to Isfahan between men and women. The population of this research was domestic tourists who had traveled to Isfahan during April and May 2016, which among them a sample of 400 tourists was randomly selected. The data was collected by a questionnaire consists of 40 questions. To analyze the data, exploratory factor analysis and independent t-test were used. The results revealed nine travel motives for domestic tourists; historical and cultural motives, visiting relatives and friends, shopping, accompanying family and friends, recreation and having fun, low-cost trip, city attractions, enjoying a safe travel, and work motivation. The results also showed that there was a significant difference between men and women in terms of historical and cultural motives, recreation and having fun, shopping, accompanying family and friends, domestic attractions, and enjoying a safe travel. The results also demonstrated that there was no significant difference between women and men in terms of enjoying a safe travel, visiting relatives and friends, and work motivation.

Adopting feminist perspectives is, by and large, novel in social science. However, feminism historical background might be followed until 18th century. Through the years, patriarchal epistemology and gendered metaphysics of science have been criticized fundamentally by radical feminist thinkers. Although such criticisms obviously have limitations, their constructive role in addressing original insights is undeniable. Due to Ubiquity of organizations in modern world and significance of power within organization, organizational life has great potential for feminist criticism. Feminist scholars provide creative insights for organization studies and reveal the true nature of organizations. This paper discusses about critical reading of organizational life and aspects of organizations criticized by feminism. In other words, the main question is which characteristics of organizational life make it susceptible to feminist criticism. The current descriptive research is conducted through Theme Analysis (TA) method; a widely used approach to qualitative content. Reviewing 21 texts, it is maintained that objects of feminist criticism in organization studies could be depicted in two-level framework.

Recent progression on Internet، mobile phones and also the other communication tools allow companies to gain benefit from new applications such as SMS advertisement. Despite of these commercial opportunities، development of SMS advertisements are limited by some barriers such as invasion of mobile user’s consumer rights with unsolicited sms advertising. On one hand in developed countries، there are regulations for mobile user’s privacy protection، but on the other hand، these rules do not apply in Iran. According to the previous researches in this field، mobile user’s gender has a moderator role on acceptance of permission base mobile marketing. In this paper، the literature of mobile user’s consumer rights and effective factors on permission base mobile marketing such as Institutional Trust، Personal Trust، Mobile User’s Experience، Percieved Behavioral Control and Mobile User’s Gender are investigated through a trust base research model. Then، the hypothesized model is empirically tested using data collected from a standard questionary base survey in Tehran theater-e-shahr audiences. Structural Equation Modeling (SEM) was used by the Lisrel 8. 8 to evaluate the causal model and Confirmatory Factor Analysis (CFA) was performed to examine the reliability and validity of the measurement model. It is concluded that Iranian mobile users due to the lack of appropriate regulations on mobile user’s consumer rights and also، receiving a lot of unsolicited sms advertising، have persecutor and negative experience about sms advertising. Because of the mentioned situation in Iran، on the both male and female research model، mobile marketing experience extremely affects the process of gaining mobile users’ permission. Thus، it is absolutely necessary to correct implementation of permission base mobile marketing and making positive and useful experience about the sms advertising for Iranian male and female mobile users.

Gender-based jobs are those jobs in which gender, in addition to other qualifications, is regarded as a condition for employment. Today, there are two views about gender-based jobs, which are at opposite extremes from each other. In the first view, the role of gender in the environment takes the place of the role of gender in job, and considers all jobs in Islam as gender-based. As a result, women are deprived of many resources and facilities within the society. Conversely, the extremist feministic view emphasize on the equality between the sexes. This view leads to family breakup, sexual harassment, humiliation of women and ignoring the economic and managerial role which man has in modern world.Using a descriptive-analytical method and referring to the logical relations established by Islamic law, the present paper distinguishes between common jobs and gender-based jobs and between the role of gender in the environment and the role of gender in job. Twelve gender-based principles in addition to the prime principle of jobs are identified. They frame the policy of job for men and women.