جستجوی مقالات مرتبط با کلیدواژه « isfahan » در نشریات گروه « مدیریت »

Considering the fact that human resources are regarded as the most important key qualification and the source of creating competitive advantage in the hoteling industry, this sought to investigate the effect of brand leadership on the brand citizenship behavior of the staff working in the hoteling industry of Isfahan City. The study is applied in terms of purpose and descriptive survey in terms of research method. The statistical population of the study comprised all Isfahan Hotels’ staff who were active from September to January 2020, from among whom 145 people were selected via a structural equation and convenience sampling. The required data were collected through the questionnaire, whose reliability and content validity was verified using Cronbach's alpha coefficient. Finally, the collected data were analyzed through the PLS software, considering non-normal distribution. The findings of the study suggested that brand leadership exerted a significant positive effect on brand passion, thereby making brand-supportive behaviors (adaptive, conscientious-oriented, and innovative behaviors) possible. Moreover, it was found that adaptive and innovative behaviors had a significant positive influence on brand citizenship behavior. However, the significant effect of brand innovative behaviors on brand citizenship behavior was not confirmed.

Despite numerous studies and annual reports of international organizations on the sustainability of tourism destinations, this sustainability still needs to be institutionalized in the country's sports tourism industry. In fact, Iranian sports tourism is by no means "sustainable" in terms of revenue and economic benefits, nor in terms of protection of resources and assets. Therefore, the present study seeks to identify and evaluate the obstacles to achieving sustainability in the sports tourism industry, done with a case study of Isfahan province. Two expert groups were selected using a Survey method based on interviews and questionnaires. The first group included 14 university experts, and the second group included 180 experts and senior managers of sports and tourism organizations in Isfahan province. Sampling from both groups was done purposefully. Data analysis was performed using open coding techniques, heuristic factor analysis, and multivariate regression analysis. Based on the results, barriers to sustainability in sports tourism destinations in Isfahan province were identified and categorized into 6 key areas with 36 variables. The main axes are Weakness in policy-making and vision; Inefficiency in managing sports tourism destinations; Non-social acceptance; Environmental constraints; Weakness of investment and employment; and Lack of security. The most influential factor was the weakness in policy-making and vision. Accordingly, in order to achieve sustainability, policy-making approaches to the management of tourism destinations in the country should be reviewed. Finally, it was concluded that in the absence of policy-making and regulatory approaches at the national level, it is possible to organize the sports tourism market to some extent by defining a specific perspective at the provincial level in the form of provincial development programs. This is possible by applying some requirements

Creative tourism is a type of emerging cultural tourism that focuses on skill development. Accordingly, cultural heritage, rituals, and handicrafts can be presented in such a way as to provide more interactions between visitors and the local population. In this regard, due to successive droughts in Isfahan city and thus the decreasing number of visiting tourists, it appears necessary to develop creative sociocultural tourism in the city, especially with regard to the Zayandehrood site. Therefore, this study sought to identify and prioritize socio-cultural factors involved in creative tourism from the perspective of the tourists who visited Zayandehrood using a descriptive-analytic and survey-based method. To this end, confirmatory factor analysis was used to analyze the collected data using the Amos software. The results indicated that among socio-cultural factors, it was the cultural ones that had the priority in creative tourism of Zayandehrood. Therefore, it could be argued that introducing the indigenous culture of the Zayandehrood area will be effective in attracting tourists even during the drought. Finally, Zayandehrood-based creative cultural tourism strategies were developed using the QSPM matrix, according to which "creating an atmosphere and organizing events based on the cultural capacities of Isfahan with an emphasis on Zayandehrood" turned out to be the prioritized strategy, with its score being 10.48.

The aim of the present study is to identify the effect of transformational leadership on work enthusiasm with the mediating role of managers' political behavior in Isfahan government organizations. The research method used in this research is descriptive of survey type and in terms of relationship between variables, it is correlational. Using Morgan's table, 120 questionnaires were distributed among managers of government organizations as a sample community, of which 103 questionnaires were received. The measurement tool has become a standard and indigenous questionnaire that the formal validity of the questionnaire was approved by management professors and supervisors and content validity by several members of the statistical community. Data analysis using SPSS software has been used to examine the hypotheses. The research findings show that in Isfahan government  organizations, the mediating variable of managers' political behavior has a positive and significant effect on the effect of transformational leadership on work enthusiasm.

The most important purpose of the present research is to investigate the role of creative tourism in increasing social participation of the Dardasht Neighborhood . For analysis of data, quantitative method and statistical tests were accomplished using SPSS and structural equation in the PLS software. The result of the measurement of the creative tourism impact in increasing social participation of Dardasht Neighborhood residents demonstrate that, with the development of creative urban tourism, the index of initiation and innovation scored the Beta level of -0.188, resilience-adaptation and reception scored a Beta level of -0/214, leadership and management with scored a beta level of 0/022, risk ability with a Beta level of -0/154 and social capital scored a Beta level of 0/431. Therefore it has different impacts in the Isfahan’s Dardasht neighborhood regarding increasing social participation of citizens in financial contribution fields, Mental-Spiritual involvement, physical association, political partaking and finally Instrumental participation.

Branding of tourism destination is a new strategy to attract tourists. This strategy is a beneficial tool for marketing of tourism destination because brand would give an identity and personality to tourism destination distinguishing it from other destinations. This study has been conducted to assess the role of branding in creating a lasting image of Isfahan City among tourists. This study is applied in terms of objective and survey in terms of methodology. To conduct this paper, questionnaires were distributed among 384 tourists (calculated by Cochran Formula) of Isfahan City in 2015. This study includes 6 hypotheses in terms of creating a lasting image of Isfahan City in tourists’ minds through branding of this city and all hypotheses were accepted in accordance with analysis of obtained data from gathered questionnaires through SPSS software. According to the obtained results of this study, awareness and knowledge of tourists about Isfahan and image of Isfahan as a tourism destination would lead to their satisfaction and loyalty toward the destination so that they might tend to visit Isfahan again or recommend others to visit this city. Finally, this paper proves that branding can be applied as regular frame to perceive effective mechanisms in satisfaction and loyalty of tourists.

In recent years, issues related to brand and reputation have been widely discussed nationally, regionally, in local communities, as well as concerning destination marketing strategies. Reputation is a component of attractiveness and encompasses the overall image of the destination. Reputation plays a vital role in tourism development. It is positively affecting the image of the destination, visitors' understanding of the value, and their loyalty to a destination, and finally, their satisfaction. The reputation of a destination plays an essential role in attracting tourists. The same questionnaire cannot be used to measure reputation for different destinations because the reputation of a destination depends on what it has gone through and can be different from similar destinations. Therefore, to design a questionnaire and measure dependent and independent variables, the indicators were collected based on previous studies and then approved by experts.Considering the components of urban reputation and identifying them based on the perception of visitors is critical for understanding their needs. Investigating the reputation of Isfahan and the factors influencing the reputation of this city, based on effective evaluation and cognitive perception of visitors by distributing 384 questionnaires, showed that among the factors influencing the reputation of the tourism destination of Isfahan, the destination image affects its reputation more than other factors. There is no significant difference in the city's reputation between the attitude of people who visited Isfahan and people who have not been there before. This research showed that the reputation of the destination and the recommendation of friends and relatives are the main factors in the knowledge of people from Isfahan, and media, exhibitions, and training have a minimal role in the introduction and development of this destination.Based on the study results, the six components of reputation, destination image, hospitality, the attitude of local communities, perceived perception, and emotional evaluation along with the variables of each component have been described.In the component of reputation, the respect of visitors to Isfahan has gained the most points. Among the relevant variables with the destination image component, Isfahan's unique attractions have the highest score. However, the variables "wide variety of entertainment and tourist activities" and "enjoyment of the location of this place" are also in good condition.Among the hospitality variables, host friendliness relative to tourists had the highest average, and the efforts of public institutions, the private sector, and local communities in solving potential problems and complaints of visitors received the lowest average.Among the variables of attitudes of the local community, the diversity of the local cultural customs is higher than the average, and the cultural perception of Isfahan's residents is the lowest. Among the components of cognitive perception, management indicators, the concentration of tourist attractions and routes have a higher average and security index, and access to facilities have a lower average.Finally, from the perspective of the emotional evaluation variable, the entertainment of leisure activities with the calculated average has the highest score, and the happy mood of the people of Isfahan has the lowest average, although the scores obtained for the variables of this component is higher than the average. One sample T-test was used to assess the attitude of the sample towards the components of reputation, destination image, hospitality, the attitude of local communities, perceived perception, and emotional evaluation.Cognitive perception of Isfahan's reputation has been a factor in the re-visit of this city and has had a direct impact on people's perception of reputation. There has been a high correlation between cognitive perception and reputation in Isfahan.It can be said that paying attention to comfort, diversity of destination activities, security, proper infrastructure, good transportation, marketing and promotion of cultural attractions strengthened, cognitive perception of visitors to the destination, and positively enhanced its reputation. Providing leisure facilities for tourists can be attractive and have a positive impact on their attitudes towards Isfahan.We found that the reputation of the destination and advice of friends were the main factor in introducing Isfahan to visitors and media, exhibitions and training played a minimal role in this regard.Therefore, it is necessary to pay attention to the writing of up-to-date content and the presentation of Isfahan on the internet in the form of user-friendly websites, as well as the development of documentary programs for radio and television, the development of quality, diverse and up-to-date print media. Informing and educating people, especially those involved in tourism, about the importance and role of tourism in the economy of Isfahan and its reputation can lead to improving the responding to tourists and their needs and thus providing a positive image of residents and tourism service providers.

the host community. Due to the increasing diversity of tourism, recognizing the effects of various types of tourism on the host community and understanding the differences and similarities between their effects is a necessity of planning and informed and normative management of tourism. This study aims to analyze the socio-cultural effects of religious and historical tourism in the cities of Qom and Isfahan to understand the differences and similarities. The research is applied in terms of purpose and descriptive-analytical in terms of method, which has been done as a survey. The statistical population of the study was the residents of Qom and Isfahan where 384 people were selected by cluster sampling. Data were collected using a researcher-made questionnaire and U-Mann-Whitney test was used to analyze the data and Friedman test was used to prioritize their socio-cultural effects. The results show that in terms of social effects, tourism has had the greatest impact on social deviations in Qom and on the lifestyle of the host community in Isfahan. There was no significant difference between the two societies in terms of cultural indicators.

Silent behavior among employees of the organization and its destructive consequences and against it the happiness of the employees in relation to the healthy organizational personality will be of great importance in furthering the organizational goals andmissions.Therefore, the purpose of the present study is to investigate the mediating role of perception of healthy organizational personality in the relationship between employee happiness in the workplace and silent behavior among the staff of Amir al-Momenin University of Isfahan.

This research is applied-descriptive in terms of purpose and in terms of relationship between variables is correlation type. The statistical population in the present study was all employees of Amir al-Momenin University of Isfahan in the year 2018-2019. Based on Krejcie-Morgan table and Cochran formula 210 people were selected for the study. Data were collected through three standard questionnaires of perception of healthy organizational personality of Fannie et al. (2013), staff happiness in the workplace Stoehr (2015) and silent behavior of Pikani and Shah Nazari (2015). Structural equation method, Kolmogorov-Smirnov test and Bootstrap method with Smart PLS 7 software were used to test the research hypothesis.

The results of this research in the research hypothesis based on correlation tests and structural equation modeling showed that between employees' happiness in the workplace and silent behavior through understanding of healthy organizational personality among the staff of Amir al-Momenin University at the confidence level of 0.95%. There was an inverse and significant relationship between 0 and the value of correlation coefficient of -0.93.

Employees' happiness in the workplace reduces their silent behavior by improving their perception of a healthy organizational personality among the staff at Amir al-Momenin University. In fact, staff happiness inthe workplace can not only directly but also by improving the healthy organizational personality can lead to a reduction in the silent behavior of staff at the university.

Today, human resources are the first factor in the development of societies and empowered employees have the ability to make independent decisions. In fact, organizations empower employees to delegate authority to the lowest organizational levels. Therefore, it is likely that identifying and determining the importance of factors affecting employee empowerment has a considerable role in improving organizational effectiveness. To this end, the main purpose of this study was the identification and determining the importance of the factors affecting the evaluation of the effectiveness of employee empowerment. The current study was based on a qualitative and quantitative approach. The statistical population of this study was the organizational managers of the governmental organization of Esfahan city which according to the impossibility of access to all members, a sample of 10 members was used. In the first step, the 9 variables consist of empowerment resources, leaders and managers, Psychological dimensions, organizational environment, training, organizational climate, organizational structure, empowerment methods, and mediators variables were obtained via literature. Then, using the 5 main rounds of the Delphi method, 44 sub-variables related to the 9 mentioned categories were identified. T Quantitative data analysis was performed to determine the weight and importance of categories using hierarchical analysis. The results of this section showed that the category of leaders and managers had the highest weight and the category of organizational climate had the lowest weight. Finally, the model of factors affecting the evaluation of the effectiveness of employee empowerment based on the obtained results was presented. The results of this study showed that evaluating the effectiveness of empowerment courses is a complex matter that is affected by many variables and attention and focuses on these variables is recommended to managers of government organizations in Isfahan.

Today, the crisis of the meaning of place interpreted as the crisis of the social meaning of space and time, is one of the moststriking problems of contemporary urbanization. Certainly, without a pre-defined urban management and allocating therequired facilities corresponding to the requirements of time, urban spaces cannot function in determining the identity of humanbeings. Readiness and recognition of crisis is one of the important tasks of management, but the prediction of a crisis ismore important because without the power of predicting prospective potential crises, it will be the crisis that will control andpull us to some dangerous points. As in the field of urban studies, crisis management has so far focused on the quantitative andmaterial problems caused by floods, earthquakes and wars, and the spiritual crises have been neglected. One of these spiritualwhich leads to many crises is the crisis of place. Therefore, given the comprehensive developments of the information ageand the necessity of coordinating with this global movement as well as the importance of the meaning of the place as one of themost important qualitative variables in the environment, it is of significant importance to conduct research in investigatingand identifying the effects of cyberspace on perception of and attachment to place. The present study is an attempt to evaluateand assess the role of using cyberspace in the components effective on urban crisis management in terms of place. Accordingly,the four components called physical, individual, social and functional have been formulated to test the cases studies oftwo spaces: traditional and modern urban spaces. This study is an example of applied and descriptive-analytical research interms of purpose and nature respectively. According to the results, the user’s share of cyberspace revealed that the physicalcomponent has the highest and the individual component has the least correlation with the user’s use of cybercafe. Regardingthese results, it is possible to prevent the crisis of the meaning of place through organizing and managing urban crisis consideringthe components and factors effective on the meaning of place.

Dilapidated structures of cities are an important part of the city that are signs of indigenous culture, architecture and urban planning and are known as part of social identity, body and urban life. Environment, destruction and lack of use of space due to the uneven rapid expansion of the city in the path of recession and backwardness and removal from the urban landscape. By planning and using the improvement and empowerment program of such an environment, the growth of industry and attracting tourists can be provided. The main purpose of this study is to investigate the effect of urban regeneration on urban tourism in the three regions of Isfahan.

Applied-developmental nature and in terms of method, a survey with a sample size of 365 people from among experts, experts and thinkers in the field of tourism in Isfahan in 1398 were selected by random sampling. In this study, the tools used include a researcher-made urban regeneration questionnaire and an urban tourism questionnaire. Descriptive and inferential statistics of correlation and regression with SPSS software were used to analyze the data.

Findings show that urban regeneration has been effective on urban tourism in Isfahan (R = 0.342). And as urban regeneration changes, so does urban tourism. Urban regeneration also affects the components of social interactions (R = 0.142), vitality (R = 0.409), creating a sense of spatial belonging of tourists (R = 0.340).

Reconstruction of urban spaces has positive effects on the growth and development of urban tourism in Isfahan.

Historical textures are precious treasures of cities that are the manifestation of several thousand years of civilization. Sometimes these treasures are not taken care of as they should be and are destroyed. In order for tissues to remain as heritage, they must be able to be enriched and introduced to the world. Therefore, the purpose of this study is to evaluate the potential of tourism to recreate the historical context of the Isfahan city.

The present study is applied in terms of purpose and descriptive survey in terms of how to collect information. The statistical population included domestic tourists in Isfahan, which was unlimited. From this number, 384 people were selected as a sample using Cochran's sampling formula using a criterion-dependent purposive method. The research tool was a standard questionnaire developed by a tourism potential that The questionnaires were evaluated based on content, face and structural validity and after the necessary terms, the validity was confirmed. On the other hand, the reliability of the questionnaires was estimated by Cronbach's alpha method of 0.93 and data analysis through software. spss and was performed using Khido test.

The tourism potential of the historical context of Isfahan in order to recreate the socio-cultural dimension is desirable, in the environmental, physical and economic dimensions is relatively desirable.

The historical context of Isfahan metropolis, despite the historic buildings and the necessary potentials to attract tourists, unfortunately, faces problems such as high population density, heavy traffic, incompatible uses, etc., and the effects of erosion can be seen in places of this historical context. In addition to the physical structure, the cultural and historical identity of the city is also in danger of extinction.

 the aims of this paper are the assessment of Isfahan educational secondary district schools in resistance process (resilient and flexible) on probable disaster and having main managerial indicator in planning and management of disaster and Population Emergency Evacuation.    

research method in the paper is Field work and analysis. Classification, computing and charting in SPSS and by mathematical formula after the survey of statistical society and collecting data from field on five months. Finally, the analysis of data has been written and maps were prepared by Arc GIS.         

Reviewed schools are not in suitable situation due to the fundamental indicators and therefore are very vulnerable in disaster event. In ten fundamental indicators, only population distribution and heating systems are appropriate and the eight indicators are not appropriate. Among the 121 schools, just 33 schools have management standards and 109 schools have nothing standards. Even management standards of 33 schools have not enough rates. In ten management indicators, the benefit rates of seven indicators are medium, inappropriate and critical.

Results of research show that resilience of school in Isfahan educational secondary districts due to fundamental indicators is low. On the other hand, benefit rates of management indicators is also weak and this weakness has severely damaged them in potential disasters. Eventually, the situation of schools in statistical society isinappropriate, vulnerable and critical due to integrated indicator (two fundamental and management indicators).