جستجوی مقالات مرتبط با کلیدواژه « گردشگری الکترونیک » در نشریات گروه « مدیریت »

Today, the tourism industry is not only a leisure activity, but also one of the most important business sectors in the global economy. Electronic tourism and its applications have expanded in recent years, and especially with the spread of the coronavirus, it has been more and more noticed. E-tourism is the digitization of all processes in the tourism industry, which enables organizations to improve their efficiency, so it is necessary to pay special attention to the application and impact of e-tourism. This research was conducted to identify the mental patterns of e-tourism establishment in the coastal cities of Mazandaran province. The current research is of mixed-exploratory type, which was carried out using Q methodology. This research has been done with the participation of ten professors who are familiar with the subject of research and also tourism experts. The discourse space of the current research was collected from various sources and after evaluating and summarizing the discourse space, 32 expressions were selected as samples. In the following, after collecting the information obtained from Q sorting, this information was analyzed with the Q factor analysis method. Distribution analysis showed that three distinct mental patterns could be identified among the research participants, which explained about 68% of the total variance. These three mental models were named according to organization strategy, value creation for tourists and development of the tourism service market. Thus, the results of the research showed that: moving towards the sustainable development of the tourism industry with the establishment of e-tourism to increase the share of tourism in the coastal cities of Mazandaran province requires the formulation of scientific strategies and the creation and recognition of the common values of the company and customers, which creates value, and also through The development of tourism services market ultimately leads to more satisfaction among tourists.

E-tourism is one of the most widely used items in tourism development. Qtourism is a technology related to the use of QRcodes in tourism activities. In this technology, the necessary information about the tourism attractions are stored inside QRcodes and used by smart technologies for tourists. In recent years, the use of technology has become popular in important tourist destinations of the country and the Sheikh Safi International Historical Complex in Ardabil has launched a project of tourism within the complex. An important issue is the extent of impacts on tourism development. Explaining these impacts in the context of a model can provide a favorable perspective on the range of effects and consequences of tourism. Accordingly, the main purpose of this study is to develop and present a model to explain the function and effects of Qtourism on sustainable tourism development. For this purpose, the tourists' satisfaction with the set of features and different parts of the tourism project and its impact from 224 tourists to the Sheikh Safi complex through statistical tests, and then the analytical model of Q Based on the views of 15 experts in the field of tourism, thought patterns, identification and analysis, and with a qualitative analysis, proposed model was presented. The proposed model includes eight main components of tourism integration, combination of virtual and real tourism, culturalization of tourism, diversification of tourism performance, influence of tourism in tourism system, comparative evaluation of tourism, combination with other technologies and its adaptation to the tourism extent.

In the new world of tourism, information technology is used to manage tourism destinations, develop business models, and interact with tourists. Thus, in a tourism destination, the alignment of IT-based practical actions needs to be taken into account. This study set out to analyze the influential factors involved in implementing e-tourism and develop a useful model in this regard, trying to propose operational actions based on the evaluation scores of the factors in the area under study. These factors were obtained from the related literature using thematic analysis. Moreover, interpretive structural modeling was used to determine the relationships between the factors and complexity reduction. The study’s statistical population comprised Hamadan’s tourism experts who were selected via purposive sampling. The study’s findings showed that out of the eleven factors involved in implementing e-tourism, social factors (governmental laws and policies, public awareness and culture, and sense of trust and justice) were the main driving forces. The dependence of technical factors (IT infrastructures in tourist attractions and destination management organizations) on other factors was found to be greater than the other ones. Moreover, based on the study’s results, specific measures were proposed for implementing information technology in Hamadan’s tourism industry through capital asset acquisition projects, private investment projects, and executive activities.

In recent years, tourism has become a competitive industry in the world. Businesses have become more inclined to pursue new ways to gain a competitive advantage and more revenue. The best way to make progress in E-tourism is to design a business model. This research is applying mixed methods included both views of qualitative and quantitative methodologies. The study population was qualitatively ten experts in business models and e-tourism who were interviewed. The statistical population of the quantitative section consists of 279 E-tourism specialists. The research results were categorized to design a business model. The results show that the creation of Shared value, rules and regulations governing the industry, and organizational culture and agility have a positive and significant impact on the design of business models in the E-tourism industry.

Readiness assessment to use ICT in the tourism industry can help managers in tourism destinations to develop relevant activities. The purpose of this study is to present a model of e-tourism readiness that will be the basis for assessing the capacity or use of information technology in tourist destinations. The approach of this research is mixed-method research. The research is based on the use of 30 experts familiar with information technology in tourism. After reviewing the relevant documents, the first model (including the elements and their relations) was prepared using the content analysis method. Nominal Group Technique was used to dimensions and components validation and Delphi method was used for indicator determination. Then, fuzzy pairwise comparisons were used to find the weight of dimensions, components, and indicators. Contribution of this study is the expansion of the concept of e-readiness from the country or organization to the tourism industry, which can show the state of e-tourism readiness in the country or a tourist destination. The proposed model consists of 5 dimensions, 15 components, and 88 indicators. Dimensions of the e-tourism readiness model consist of IT infrastructure, e-tourism enablers, business readiness, information society, and readiness of Destination Management Organizations. The result of the study is to determine the important indicators for the development of e-tourism in Hamadan province.

E-tourism is the digitization of all the processes and value chains in the tourism, travel, hospitality and catering industries that enable organizations to maximize their efficiency and effectiveness. Ubiquitous and highly innovative ICTs provide different channels for consumers to use tourism services; thus, studies on e-tourism are numerous and fragmented. Different factors account for how consumers embrace these channels. This research aims to design an e-tourism acceptance framework using Meta-synthesis method. In order to design and explain a comprehensive model, all dimensions of E-tourism have been identified through systematic literature review using 273 papers and Meta-Synthesis method. Then the importance and priority of each proposed dimension was determined using Shannon quantitative method based on content analysis. The results reveal security, consumer satisfaction and Functionality are the major criteria in E-tourism acceptance. At the end the research results demonstrate a comprehensive framework for e-tourism acceptance. Keywords: E-tourism, acceptance, Security,, Meta-Synthesis, Shannon Entropy

The present research seeks to identify the most important factors in the development of e-tourism in Iran’s tourism industry. In the present study, after collecting and reviewing all previous studies related to the subject, the factors influencing the development of electronic tourism were extracted and then assessed by the team of decision makers. Then, using the conceptual structural modeling technique of the fuzzy Dematel, the conceptual model of the research as well as the relationships between them were identified. Finally, out of the 24 identified factors 10 factors were identified as the most important factors. By calculating the values and the most important criteria are: Tourism banners, virtual tours of tourism, electronic booking and sales, tourism websites, more informative information, tourism databases; also based on factor indicators: tourism banners, electronic booking and sales, proper information, Tourism databases, electronic trust, sanctions and economic pressures are among the factors that have a great influence on other factors of tourism development due to the fact that they are in the semi-positive of the causal factors chart. Other criteria, such as virtual tours, tourism websites, e-readiness of Iranians in connection with the development of virtual tourism and Internet magazines in the semi-negative chart show the high impact of these factors.

This study sought to develop a social media-based business model for tourism industry. At the first stage, the main elements of the model were extracted from the related literature review and the Osterwalder and Pigneur’s business model framework. At the second stage, to evaluate and prioritize the identified elements, a questionnaire was developed and administered on 119 experts who were selected through snowball sampling. The collected data were then analyzed, using Smart PLS software and the elements were imbedded in the model in order of their importance. Applying multiple case study method, the business model of seven tourism companies who managed to successfully employ the potentials of social media to their benefit were analyzed in the final stage to validate the business model proposed by this study. The findings indicated that active presence in social media would affect the customer-related elements more than those of the supplier-related ones. In other words, the elements related to the relationship with customers, cost structure, value proposition, and distribution channels would be affected more than the elements related to revenue streams, key resources, key activities, and key partnerships.

Tourism will soon become the largest service industry in the world with the help of IT. Social networking platforms, which have become prevalent via mobile data, are valuable tools that contribute to the information and telecommunication technology (ICT). These platforms, which provide interactions and exchanges of various contents among the users, have developed new lifestyles and behavioral models among the tourists. Marketers must enjoy the online social networks and e-tourism to increase their competitiveness, market share, and the generated profit by providing the tourists with some services tailored to their demands. Upon reviewing 100 relevant qualitative and quantitative studies, we used an interpretive structural modeling (ISM) approach to present a model with five primary themes, in order of priority: a major environment, managerial factors, individual factors, group factors, and marketing factors. Through these factors, social networks affected tourists’ behaviors. The model was then tested on Iranian tourists’ behaviors using qualitative and quantitative statistical methods. Results could be used by virtually all marketers and activists in the tourism industry.
 

In recent years, information technology has changed the practical methods in all corporations especially in the tourism industry. Nowadays, information technology is considered as one of the most important factors of everyday running processes in the tourism industry as the result of facilitating such important activities as producing, gathering, processing, applying, and communicating information. Therefore, to realize the importance of e-tourism industry, identifying the barriers of its application can be the first step, which contributes to the process of comprehensive development of the tourism industry. The research has offered a model by combining qualitative (Delphi) and quantitative (the second order of the confirmatory factor analysis) approaches which can be used by managers as planning and decision making guidelines. The statistical population was divided into two categories. The first was tourism experts and senior managers. The sampling method was snowball, and the sample size was 10. The second was the staffs and managers of ICHHTO. Its sampling method was simple probability, and the sample size was 60. For the purpose of this research, seven main barriers and 21 secondary barriers were identified by reviewing the literature and using the Delphi technique. Then, the main research model was structured by using SMART PLS. Also, the economic barriers were recognized as the most effective barriers, and software, educational and behavioral barriers were recognized as the most influenced ones, based on the created model by using the FISM technique. As the results indicated, tourism planners and managers are able to take proper actions to develop E-tourism.

One of the most of usage about information technology is in tourism industry and this industry can concern and effect in different dimension among creation busybody cistern of earning for government and improvement of social service. So for arrival to world antagonistic market we have to mobilize facilities and exploit new technology in format of electronic tourism. The main purpose of this study is assessment of role of information technology in development of Kish Island tourism industry. According to the main goal of this study, the way of the present study in term of goals is practical, the type of data is countable, in terms of nature and the type of study is descriptive – survey. Statistical society in this study are total of domestic tourists in Kish Island. The number of 382 cases of domestic tourists that was used in this research as bulk of sample. Given that the role of information technology in development of Kish Island tourism industry there is no standard tool, to collect data, a researcher-made questionnaire has used. The questionnaire was designed based on the questions in the first chapter and contains 30 questions based on a Liker scale from very high to very low of 5 degrees. To investigate the distribution characteristics of the target population have benefited from both descriptive (average, Percent, the standard deviation and tables and charts) and inferential statistics (One-sample t-test and Friedman). To verify the normal distribution of variables, Smirnov test is used.The main purpose of this study is assessment of role of information technology in development of Kish Island tourism industry. According to the main goal of this study, the way of the present study in term of goals is practical, the type of data is countable, in terms of nature and the type of study is descriptive – survey. Statistical society in this study are total of domestic tourists in Kish Island. The number of 382 cases of domestic tourists that was used in this research as bulk of sample. Given that the role of information technology in development of Kish Island tourism industry there is no standard tool, to collect data, a researcher-made questionnaire has used. The questionnaire was designed based on the questions in the first chapter and contains 30 questions based on a Liker scale from very high to very low of 5 degrees. To investigate the distribution characteristics of the target population have benefited from both descriptive (average, Percent, the standard deviation and tables and charts) and inferential statistics (One-sample t-test and Friedman). To verify the normal distribution of variables, Smirnov test is used.

Today’s tourists are more dependent on the Internet than ever before to search for travel information. They share their travel experiences in cyberspace. The goal of this study is to investigate the effects of travel stimulus variables, information search and the quality of electronic tourism services on the behavior of young consumers, aged 20 to 40 years. Participants included 182 young people from Tehran (46 male, 105 female), and were selected based on random sampling. Data were analyzed using the structural equation model with LISREL software. The findings showed that the motivation of travel had a significant indirect effect, through the quality of services, on the behavior of the users of electronic tourism services. The study found that the motivation to travel and search information indirectly and through the quality of service could affect the behavior of the consumer of electronic tourism services.

Trust is the beginning point of any relationship and a key element in trade. The relationship between buyer and seller in an online trade is not apart from this .Trusting plays an important role in attracting tourists to Iran through E-tourism. It can be used as an appropriate strategy to create competitive advantages. Therefore, the purpose of present study is to investigate the factors affecting E- trust in tourism sector. The research is descriptive and correlational. The population of this study were the users which at least once have used online tourism services and the sample size was 388 .A questionnaire was applied in order to collect the data. In addition, SPSS 16 and Amos18 were used to analyze the research data. The result showed that user characteristics and website characteristics have a positive impact on electronic trust. Thus, by identifying these factors, suggestions can be provided to increase users’ trust toward travel agencies.

The present study aimed identifies factors affecting the development and use of electronic services in the tourism industry. Population of the study of those tourists who have traveled in April 2013 in the city of Ardabil. The population sample of 384 randomly selected. To gather data, researchers used a combination of questionnaires and questionnaire containing 51 questions was designed. The validity and reliability of the variables considered in the study as it was very good. Research questions investigated through descriptive and inferential statistics were performed using SPSS, Lisrel. The results of the analysis show that variable behavioral intention to make use of the technology has 84% rate, technology acceptance model it 79% of the impact, trust has 86 percent of the impact and the dissemination of innovation has a 67 percent impact on the plan to use the electronic services. In the meantime the trust of the organization and trust of the technology variables impact among other factors is more.

Tourism has many positive effects on the economic, social and cultural status of societies and has been able to attract the attention of public and private sectors. But with the advent of information technology, a new form of tourism - e-tourism -is witnessed, which its adoption in tourism sectors, depends heavilyontheadministrators’ perspectives and strategicvision of senior managersin its preparation, adoption, implementation and institutionalization. Therefore making use of a hypothetical model, we intend to examine the effective strategic components in institutionalization of electronic tourism, from the viewpoint of managers of this industry. The questionnaire-survey was done on a sample size of 310 from a statistical populationofoperatingmanagers, marketing managersand sales managers of tourism websites. After, theresearchmodelwasfitted by LISREL software and the hypotheseswereexamined. Finally, out of seven researchhypo theses, four were accepted. Conclusion is that organizational support and managerial productivity directly influence e-tourism adoption through influencing perception of strategic value, and Perceived Organizational Electronic Readiness components; however, lack of due attention to the implementation strategies, has hindered E-tourism to be institutionalized properly.

Tourism industry has a special status of commerce and economic planning in today's world and has decisive role in national income. Also e-business has penetrated as a requirement in different parts of the world trade and is known as a key factor in determining business goals. Therefore, accurate and consistent development of e-tourism can bring prosperity of any country's economic infrastructure as one of the important tools in today's world economic recovery. The purpose of this study is to provide a conceptual model to identify factors influencing the creation of trust in the electronic tourism. The model presented, based on the theoretical principles of the research, splits e-trust process into three steps. The survey research has been done by using a questionnaire on a sample size of 131 and the population who have done travel things like hotel reservation, booking and buying tickets and gaining information about travel destinations in electronic form. Then the research model was fitted by LISREL software and hypothesis of research were examined and finally e-satisfaction, reputation and e-quality were identified as indicators of e-trust.

Development of information technology has influenced various domains of business and human life. Tourism industry as one of the world's most profitable industries has seen new experiences and gone through evolutions in recent years, taking giant steps to adapt to modern technologies. The purpose of this study is to investigate factors that affect adoption of online hotel booking. An extension of the technology acceptance model constitutes the conceptual framework of the research. Statistical population involves all Noshahr county’s hotel customers, out of which a sample of 226 individuals where randomly selected. The validity of the model has been proved by the structural equation modeling. Also, path analysis was used to analyze the relationship between the study variables. Results of the structural equation modeling indicate that attitude and perceived usefulness are the main factors affecting the intention towards online hotel booking. Also, the added variables of trust, credibility, and consistency influence the intention by way of attitude towards online hotel booking.