Recognizing of the Approach of traditional-political media in Iran (Case study: pulpit)

In line with the increasing developments in the field of media and especially with the dominance of social networks, attitudes and social life have also changed. The collection of these developments has challenged traditional tools and media and highlighted the need to adopt transformational approaches and approaches appropriate to the current social situation. For example, the pulpit, as a traditional media network that has social, cultural and especially political functions, faces challenges with the epidemic of virtual networks and structural and behavioral changes in Iranian society. Is. Considering the institutional and functional importance of the pulpit in the political and social field of Iran today, the present study has explained and approached the pulpit media approach in contemporary times. For this purpose, using the research process method, to analyze the discourses produced by two contemporary pulpits, including Mohsen Gharaati and Naser Rafiei, and to examine the approach of persuasion applications, methods of generating motivation and their audience has done. The results showed that political discourses, social ethics as well as narrative applications are the most important persuasive and motivational applications and the youth spectrum considered as the most prominent examples of rhetoric. From an epistemological point of view, given the generational changes in the youth spectrum and the dominance of social networks, it seems that the persuasive and motivational uses of the pulpits need serious consideration.