Designing and explaining a model of commercialization of humanities research achievements with a mixed method

Commercialization of researches in universities can contribute to the development of the country in addition to providing investment in better and more advanced technologies for researchers and institutions providing knowledge.

The current research is based on developmental and practical results based on the purpose, descriptive and in terms of the method of data collection and analysis, it is hybrid. The statistical population of the research in the first group are experts who have scientifically mastered the fields of research commercialization. The sample size of the research in the qualitative part was theoretically saturated after interviewing the 13th person. The second research group includes all faculty members of Allameh Tabatabai University. The sample size in the quantitative part was 100 faculty members of Allameh Tabatabai University; The data required for this research were collected using in-depth, open and semi-structured interviews in the qualitative part and questionnaires in the quantitative part. The research method used in this dissertation was thematic analysis due to its exploratory nature. In this study, SPSS software was used to analyze demographic variables. In order to analyze the findings and test the research model, the partial least square (PLS) method was used.

by studying the extracted data and information, 337 open codes (initial concept), 154 basic themes, 29 organizing themes and 7 overarching themes were identified, and the overarching themes (main components) are: infrastructural measures, wealth enhancement, rooting, result orientation, Knowledge-oriented, ease of work, comprehensiveness and hindrance. The findings of the overall fit of the model and the result of 0.62 indicate a strong goodness of fit of the extracted model.

The results of this research can play an important role in the development of the country, the fruition of superior ideas and university entrepreneurship.