karim hamdi

The purpose of this article is to compilation the process of implementing the knowledge management system in the international marketing department of the oil industry. For this purpose, in the qualitative part, the interpretive paradigm, qualitative approach and data strategy of the foundation (Grand Theory) have been used. Qualitative data were obtained through interviews with 12 experts (marketing professors and experts in this field in the oil industry). In order to reach the experts, purposeful sampling method and hidden content analysis tactics have been used to analyze in-depth interviews and Max Kyoda 2018 software has been used for coding. Findings and research results show that: knowledge creation, knowledge acquisition, knowledge organization, knowledge storage, knowledge dissemination, knowledge application, knowledge perspective, and finally knowledge planning components of knowledge management system implementation in the international marketing department of industry are oil. In the quantitative part, the meta-positivist paradigm, quantitative approach and descriptive strategy are used. To collecting data, a questionnaire was distributed among employees, managers and experts of the Ministry of Oil and SPSS software was used for exploratory factor analysis and PLS software was used to analyze hypotheses. Findings and results show that the three components: knowledge organization, knowledge storage and knowledge acquisition have the first to third priority for the implementation of knowledge management system in the international marketing of the oil industry.

In the modern marketing era, emotional concepts related to branding have become the core of many marketing activities. “Brand attachment” refers to the emotional connection between people and brands. What creates attachment is unique between each brand and consumer. In recent years, there has been a growing interest in environmental protection around the world. In this sense, green packaging is very important to reduce the effects of waste and pollution and promote sustainable development. Green packaging, also known as “environmental green packaging”, “eco-friendly packaging”, “sustainable packaging” or “recyclable packaging”. An important area of research is the study of ways in which consumers demand the use of green packaging strategies to reduce the negative impact of packaging on the environment. The role of consumers in green packaging is very important, as modern lifestyles often demand a longer product shelf life. Green packaging affects different aspects of branding. Packaging has various functions related to product protection, transportation efficiency, and consumer evaluation of a product based on its packaging. A brand identity is a set of tools or elements used by a company to create a brand image. Brand image is customers' perception of the brand, which includes various associations related to it and memories associated with interacting with it. Brand identity and its elements derive from the company's mission, brand value proposition, long-term goals, competitive position in the market, and connection with the values and interests of the audience. According to the theory of planned behavior, the normative beliefs that ultimately cause a person's mental involvement in a phenomenon include two dimensions: command and description. A normative belief is the subjective expectation or likelihood that a given individual or reference group (e.g., friends, family, spouse, colleagues) will approve or disapprove of performing the behavior under consideration. Descriptive normative beliefs, on the other hand, are beliefs about whether significant others would perform the behavior themselves (Brado et al., 2022). Marketing professionals have repeatedly emphasized that green marketing practices do not happen in a vacuum; rather, their effect is through the effect they have on the attitude of customers. According to the theory of planned behavior, attitude is a component that plays an effective role in customer behavior. Customer attitude is a combination of people's beliefs, feelings, and behavioral intentions towards a business (or a brand). All actions taken in the field of green marketing are done to create a green and environmentally friendly image for the brand. A green brand image leads to green brand equity—a company with a green brand image will be positively viewed and trusted by environmentally conscious consumers. If the company has a green brand image that is supported by green practices and shown to customers, those customers will trust the company's commitment to environmental responsibility. Therefore, green brand image can be considered a potentially effective variable for attachment to green brands. The present study was conducted with the aim of examining the effect of green packaging on brand attachment. 

This study is applied in terms of its purpose, which was carried out in the form of descriptive survey research with a cross-sectional approach. The statistical population includes all food consumers in Tehran. Considering the unlimitedness of the statistical population, a sample of 384 people was randomly selected. In this study, a questionnaire containing 7 dimensions and 36 questions was used to collect information to test hypotheses. The necessary data to answer the research questions was collected through an adapted questionnaire. To measure green packaging from the questionnaire of Chen et al. (2017); to measure brand attachment from Lee et al.'s (2023) scale, including 5 items; to evaluate brand awareness from the Barima questionnaire (2015), to measure brand image from the 6-question questionnaire of Chen et al. (2017), to measure brand identity from a three-question questionnaire Basra et al. (2023), Mahmoud et al.'s (2022) questionnaire was used to measure environmental interest, and Salehzadeh et al.'s (2023) questionnaire was used to measure the quality of environmental attitude. The validity of the questionnaire was confirmed using the methods of content validity and convergent validity, and the reliability of the questionnaire was confirmed by calculating Cronbach's alpha coefficient and composite reliability. The partial least squares technique and Smart PLS software were used to test the hypotheses. 

To check the normality of the data in this research, the valid Kolmogorov-Smirnov test was used. The significance level of the Kolmogorov-Smirnov test for all research variables is less than 0.05. As a result, all research variables have a non-normal distribution. The results of the research hypotheses test showed that green packaging has a positive and significant effect on brand awareness, mental engagement, and brand identity. It was also found that customers' environmental attitude moderates the relationship between green packaging and mental involvement, brand awareness, and brand identity. It was also found that brand identity, brand awareness, and the mental involvement of customers all have a positive and significant effect on brand image. Finally, it was found that brand image has a significant effect on brand attachment.

Finally, the results of this research show that brand image has a positive and significant effect on brand attachment. Attachment is the degree of perceptual connection between a person and a specific object. Brand attachment is the result of a long-term relationship between the self and the brand. The closer the relationship, the stronger the brand attachment. When a brand is considered part of the self, it becomes the brand-self relationship. The result obtained in this hypothesis shows that in order to realize attachment to a green brand, an environmentally friendly image of that brand must be formed. Firms adopt greening for various reasons, such as regulatory compliance, competitive advantage, stakeholder pressure, and top management initiatives. As companies take on social responsibilities and face intense competition, they gradually realize the importance of creating a green image to highlight their environmental awareness and social responsibility. In addition, green consumers care about environmental issues, and their purchasing decisions will be based on green considerations. Therefore, many companies have started to develop a green marketing strategy to create a green image for their brand. As it is clear from the definition of brand attachment, attachment is a highly emotional-psychological category. Therefore, it is highly influenced by the image formed in the customer's mind. Based on the results obtained in this research, managers of food industry companies are recommended to pay attention to the following considerations to realize brand attachment: implementation of environmental standards in the production unit, use of recyclable material in the packaging of food products, and use of ecological labels. Packaging to influence the attitude of customers and participation in environmental programs to improve the company's brand image.

The present study was conducted with the aim of providing a weight model for pricing indicators of brand value in the automotive industry of Iran. This research is applied in terms of purpose and exploratory-survey in terms of approach. The statistical population was a group of academic and executive experts who were fully acquainted with the issues of branding and brand valuation as well as the automotive industry of Iran. Based on this and using judgmental sampling method, 35 people were selected as included in the team of research experts. In the process of identifying brand value pricing indicators, the arm interview tool was used in the screening and classification stages of the indicators and closed questionnaires were used to achieve the weight model of brand value pricing indicators. In this research, in different phases, different methods and software were used. In the screening and classification of indicators, descriptive and inferential analysis methods such as mean, Kolmogorov-Smirnov test, one-sample t-test and factor analysis were used to perform calculations, Excel and SPSS software. In the stage of achieving the weight model, the method of fuzzy hierarchical analysis process (FUZZY AHP) and SuperDecision software was used to perform its calculations. Finally, the results of the study led to the identification of 9 dimensions (distinction, credibility, awareness, belonging, trust, quality, loyalty, social responsibility and association) and 28 sub-indicators and their final weight was determined

The current research was conducted with the aim of providing a model of consumer behavior in creating brand attachment, emphasizing the packaging component of food industry companies. It is considered a qualitative-quantitative (mixed) research method. The sample of the qualitative section with 12 interviews with marketing, academic and food industry experts, and the quantitative section with the Cochran formula of limited societies included 384 managers and senior experts of Tehran food industry companies. In the first step of the research, the coding of specialized research interviews was performed using thematic qualitative analysis with MAXQDA 20 software and fuzzy Delphi method with MatLab software, structural-interpretive analysis with MicMac software; in the next step, the results of confirmatory factor analysis with Smart PLS 3.0 software. Based on the results of qualitative analysis, three comprehensive categories including packaging, brand attachment and consumer behavior were identified as the main components. Based on the influence-dependence diagram, the structures of communication factors, logistic factors, economic factors, bio-social factors have high influence power and are under little influence, and are placed in the area of independent structures. The constructs of brand loyalty, brand awareness, perceived quality, and brand associations also have high dependence but little influence, so they are considered dependent constructs. The results of the quantitative part, while confirming the research hypotheses, showed that the proposed model has good validity.

This study aims to provide a model of consumer behavior in creating brand attachment with an emphasis on the packaging component: a qualitative study in food industry companies. In terms of the purpose, the present research is of the type of applied-developmental research and in terms of the data collection method, it is a qualitative research method. In order to select the statistical population in the qualitative part of the research, and to create the components of the final model, the researcher is trying to interview experts and managers and senior experts in the field of food industry companies with 12 experts, the sample size is based on reaching theoretical saturation with 12 The interview was scheduled. The main tool of data collection in the field section includes semi-structured interviews. Qualitative content analysis method and Max.QDA software were used for data analysis. Based on the results of qualitative analysis, three comprehensive categories including packaging, brand attachment and consumer behavior were identified as the main components. Packaging including communication factors, logistic factors, economic factors, environmental factors and social responsibility were identified. In relation to brand attachment, brand loyalty, brand awareness, perceived quality and brand associations were identified.

In the modern world, to remain competitive, the use of digital marketing tools in various industries is of high importance. Since the Textile and clothing industry is considered one of the priority industries of the country and the startups in this industry have encountered competition challenges, the current research aims to identify and localize digital marketing components in Iranian fashion and clothing industry startups. The method of this research is applied-developmental in terms of its purpose and exploratory in nature. The research strategy consists of qualitative content analysis in the first stage and phenomenological qualitative method in the second stage. For this purpose, scientific documents related to the topic were selected purposefully and the digital marketing components were identified and analyzed using NVIVO software. Then, the results obtained were localized through interviews with 12 Iranian fashion and clothing industry. The research results showed that in order to properly implement digital marketing in Iranian fashion and clothing industry startups and achieve their success, organizational factors, innovation-competitive advantage, business-profitability factors and also 12 extracted components are of high importance.

In this research, non-verbal in-store factors affecting the buying behavior of customers in the home appliance industry have been identified. The data required for this research were collected in two qualitative and quantitative phases. In the qualitative phase, the in-depth interview method was used to collect the necessary information. The data obtained in this phase of the research were analyzed by the method of content analysis. Also, in the quantitative phase, the field method was used to collect information and analyzed using the exploratory factor analysis method. In order to cover the research objectives, at first, by conducting in-depth interviews with experts in the field of non-verbal communication, indicators that can be effective in predicting the buying behavior of customers were identified, and then based on the importance of each From these indicators, the factors that are finally introduced as non-verbal in-store factors that influence the buying behavior of customers. The results obtained in the interview with experts show that 33 indicators can be considered as non-verbal in-store indicators affecting the buying behavior of customers in the home appliance industry. Based on the findings of this research, brands active in this industry can design more optimal stores for end customers, which in addition to creating a positive impact on their shopping experience, also on the branding of industry players. It can have a significant impact

The aim of the current research was to present the business model of renewable energy with the entrepreneurial approach of quantitative research method and the sample number was 337 people selected using Cochran's formula. The research tool was a researcher-made questionnaire. The analysis of the collected data was done in two descriptive and inferential ways using SPSS 16 and Smart PLS software. The results showed that fourteen components play a role in explaining the renewable energy business model with an entrepreneurial approach, which are: key partners, key activities, income flow, key-physical resources, key-intellectual resources, key resources human, value-brand, value-moving at the edge of science and technology, value-price, value-timely delivery, and easy access, customer relations, customer segment, distribution channels, and finally its costs and structure.Keywords: entrepreneurial approach, business model, renewable energyKeywords: entrepreneurial approach, business model, renewable energyKeywords: entrepreneurial approach, business model, renewable energy.

The purpose of the current research was to provide a model of effective educational strategies on the renewable energy business model with an Islamic-Iranian approach (by examining the upstream documents and laws of Iran). Quantitative research method and the number of samples using Cochran's formula, 337 people were selected. The research tool was a researcher-made questionnaire. The analysis of the collected data was done in two descriptive and inferential ways using SPSS 16 and Smart PLS software. The results showed that fourteen components play a role in explaining the model of providing effective educational strategies on the renewable energy business model with an Islamic-Iranian approach (by examining the upstream documents and laws of the country of Iran), which are: key partners, key activities, Income flow, key resources - physical, key resources - intellectual, key resources - human resources, value - brand, value - movement at the edge of science and technology, value - price, value - timely delivery and easy access, customer relations, Customer segment, distribution channels, and finally its costs and structure.

Today, with increasing business competition, the employer brand forms an ideal image of the organization in the minds of current, potential employees and other stakeholders and leads to employee loyalty. The purpose of this study is design an employer branding model in the Statistics Center of Iran with a mixed method approach. Data in the qualitative part were collected through semi-structured interviews with 10 professors, brand experts and boss, deputies and managers of the Statistics Center who were purposefully selected and in the quantitative part using the Cochran's formula of 340 managers, staff of the Statistics Center Iran and partner companies with Iran Statistics Center (corporate customers). The collected data were analyzed by grounded theory method through coding (open, axial and selective) using MAXQDA software and in the inferential quantitative part using SPSS 16 and 24 Smart PLS software. Fitness tests showed the validity of the comprehensive model of employer branding in the Statistics Center of Iran. Findings of the present study consisting of 6 dimensions, 17 components and 51 items lead to the design of the employer's branding model in the Statistics Center of Iran and finally seventeen components are involved in explaining the comprehensive model of the employer's branding in the Statistics Center of Iran.

This paper designs a market-oriented and relationship-oriented organizational-cultural model using the Delphi method to evaluate the performance of financial management in the National Iranian Gas Company. In a mixed approach, the criteria and sub-criteria were first extracted by the Delphi method. The statistical population of this study is in the qualitative part of the managers and experts of the headquarters of the National Iranian Gas Company and the quantitative part of the population includes employees (350 people). To determine the sample size in the quantitative part, Cochran's formula was used and 184 questionnaires were randomly distributed. In the qualitative section, by interviewing 10 experts, theoretical saturation and performing 3 stages of Delphi technique resulted in presenting the model. The final model of organizational culture including 4 dimensions, 14 components and 41 indicators was designed, which is briefly presented in the culture of relationship in the sector (leadership, financial performance of the organization, commitment, human resource development), market-oriented culture (collectivism, mission, competitiveness) in this article. Benefiting from a relationship-oriented culture, the National Iranian Gas Company strives to maintain structured relationships in the areas of financial management, human resource management and competitiveness, and by innovating and emphasizing ideation, puts knowledge-based culture at the top of its business. Its dimensions consider financial management as the heart of the organization and strive for a market-oriented presence with a human resources and human relations approach.

The use of artificial intelligence techniques and methods in improving evaluations and reducing computational accuracy is one of the most important capabilities in the field of computer application in various sciences, which is a strategic strategic approach, especially in financial resource management, investment and science. Economic is used. It will be much more efficient when computational models are based on several different variables. Because in a strategic investment management at the intra-organizational and macroeconomic level, especially banks, the smallest calculation errors will have serious financial consequences. For this purpose, the present study has been prepared in three stages of data collection, data measurement and preparation of evaluation models. In the data collection stage, an exploratory method (descriptive-survey) was used to collect information (data related to the financial balance sheets of Sepah Shahr Bank of Tehran and the Central Bank consisting of 17 branches) which after extracting the criteria by expert personnel. (Including 50 specialists) has been evaluated. After measuring the data, these data were classified and then analyzed by Fuzzy-AHP model for data analysis. The results show that variables such as real per capita income, number of branches and size of banks have a positive effect on bank deposits and inflation has a negative and significant effect on it, which indicates an increase in inflation leading to devaluation, hot money creation. And the outflow of money from banks and its conversion into capital assets and eventually the reduction of bank deposits will have a direct impact on GDP and capital.

The main aim of this study was evaluating the role of social responsibility in the employer's branding model in the government organization of the Statistics Center of Iran.

This study was applied research and a mixed method. The research tools included semi-structured interviews and researcher-made questionnaires. The statistical population in the qualitative stage included 10 experts and managers of the Statistics Center of Iran, and in the quantitative stage, it included 340 managers and staff of the Statistics Center who were selected using Cochran's formula. The data were analyzed in the qualitative section by grounded theory method using Max QUDIA software MAXQDA2020, and in the quantitative section, they were analyzed by descriptive and inferential methods using SPSS 16 and Smart PLS software.

In this study 340 people were analyzed. Fit tests showed that social responsibility plays an important role in the employer branding model of the Iran Statistics Center. All components with a factor load above 0.6 indicate that the model is "very desirable". Social responsibility is one of the essentials of employer branding and it is one of the important dimensions of the operational activities of organizations. The factor load of the components of "identity and credibility" was less than 0.3, these components were removed from the analysis.

Considering the importance of social responsibility as one of the requirements of employer branding and one of the important dimensions of operational activities of organizations, managers and decision-makers should pay attention to it.

Today, with the increasing use of the Internet and network communications, experts have decided to add objects to the wide circle of intelligence so that apart from humans, objects themselves have the ability to communicate with each other in crisis situations. Therefore, they have created Internet of Things technology as an environmentally friendly technology. Therefore, this study was conducted with the aim of investigating the role of Internet of Things technology as an environmentally friendly technology in the expanding and improving businesses based on customer value.

This research was descriptive-analytical and was conducted in 2021. The method of collecting information in this study is the method of library studies, scientific resources, internet, interviews with experts, professors and the means of collecting information through questionnaires. The sample size investigated in this research was 385 people, most of whom were between 30-39 years old.

The results showed that there was a significant relationship between the analysis of the Internet of Things network model as an environmentally friendly technology and the participation of ecosystems (P<0.05). Also, there was a significant relationship between the interactions of e-commerce ecosystems and Internet of Things architecture (P<0.05). Internet of things has a positive and meaningful effect directly on business components. The estimated coefficient was equal to 0.137, which was significant at the 95% level.

In general, the results showed that reducing environmental pollution, protecting the soil, forests and water resources and preventing the wastage of energy resources are measures that can be taken by applying advanced Internet of Things technology as an environmentally friendly technology. It was achieved.

The purpose of this study was to Soft power and business model of technology-oriented organizations active in the field of renewable energy. The purpose of this study was to Soft power and business model of technology-oriented organizations active in the field of renewable energy. Quantitative research method and number of samples were selected using Cochran's formula 337 people. The research tool was a researcher-made questionnaire. The collected data were analyzed by descriptive and inferential methods using SPSS 16 and Smart PLS software. The results showed that fourteen components are involved in explaining the model of presenting the model of educational strategies affecting the renewable energy business model, which are: key partners, key activities, revenue stream, key-physical resources, key-intellectual resources, key resources - Human resources, value-brand, value-moving at the edge of science and technology, value-price, value-on-time delivery and easy access, customer relations, customer sector, distribution channels, and finally costs and structure .

This study aims to identify the dimensions, components and indicators affecting the employer brand in the government organization of the Statistical Center of Iran. The purpose of this research is applied and the nature of research is combined-exploratory research. Collection of research data in qualitative dimension based on purposive sampling method and through semi-structured interviews with senior managers of the Statistics Center of Iran and faculty members in the field of brand and human resources (10 people) took place. In a quantitative dimension, 340 managers, staff of the Statistics Center, Statistics Research Institute of Iran, companies and organizations cooperating with this center were selected based on the Cochran's formula and research data were collected through a field-based researcher-made questionnaire The reliability of the results related to the data in the qualitative dimension through peer review and the reliability of the findings were also confirmed by the interviewees based on the review and review of the findings. The content validity of the questionnaire was confirmed by experts and the reliability of the questionnaire was 0.987 through Cronbach's alpha method. The findings of the present study consist of 6 dimensions, 17 components and 51 items and seventeen components and indicators were identified, which are: statistical center structure, role clarity, fit and size of the statistical center, promotion opportunity, staff efficiency, statistical center efficiency, sense of honor and respect, technology level, social responsibility, internal and external equity, customer satisfaction, retaining talented staff, salary and benefits, employer brand equity, employer brand personality, job satisfaction.

Eco-friendly technologies refers to goods and services, laws, strategies and policies that reduce or eliminate damage to the environment or ecosystem. Therefore, this study was conducted to investigate the impact of the role of IoT management as environmentally friendly technologies in expanding and improving business.

This study is descriptive-analytical and was conducted in 2021. The data collection tool in this study was using a questionnaire. The sample size of this research is 385 people, most of whom are between 30 and 39 years old. In the present study, the validity and reliability of the questionnaire were obtained as 0.82 and 0.86, respectively. To analyze the data in this research, SPSS version 21 statistical software and descriptive statistics (mean, standard deviation) and inferential one-sample T-test methods were used.

The findings of the research showed that there was a significant relationship between the Internet of Things network model and ecosystem participation (P<0.05). Also, the results showed that there was a significant relationship between the interactions of e-commerce ecosystems (P<0.05).

In general, the results showed that there is a significant relationship between the interactions of e-commerce ecosystems using the environment-friendly Internet of Things architecture.

Nowadays electronic commerce businesses are turned to be a suitable and affordable approach. So using the new technologies in business and marketing, the way we do the marketing and the factors of being successful in relationship with customers and maintaining them is very important and significant. Hence this research tends to explain the optimization model of marketing and customer relationship management in electronic businesses and electronic works.The current research is descriptive-scrolling in terms of nature and method. The statistical society consists of 2500 of costumers in an active companies in the area of electronic services of different activities. For analyzing data the Amos software is used in this research. The findings analysis showed that the price, sales promotion, branding, perceptual/emotional features, hardware facilities, software facilities, social medias, technological features, networking, innovation, customer orientation, digital marketing, inter organizational factors and customer relationship management has a meaningful effects of marketing successfulness and electronic commerce.

the current research aims to identify and analyze the drivers affecting the future of digital branding in the carpet industry. Iran is divided into two parts, qualitative and quantitative, and based on the goal, it follows a developmental research method and in terms of its nature, it follows the future research method. , were identified from among the scientific articles published in this field and were extracted and categorized using the qualitative content analysis method and NVIVO software in the form of open, central and selective codes; Then, using the quantitative method of mutual effects analysis, questionnaires of paired comparisons were distributed among 12 Iranian carpet industry experts, and data analysis was done using MicMac software by drawing an interpretive structural model of digital branding in Iran's carpet industry, as well as a power influence diagram. - Dependency led to a layered model in the field of drivers affecting the future of digital branding in Iran's carpet industry; Based on this, it can be said that drivers such as the new form of cultural capital focused on digital technologies or the change in consumer behavior due to the advancement of technology can lead to the movement of digital capital towards social capital in the form of online platforms and benefit from Creative strategies and event sponsorships, partnerships with influencers and creators, and native content creation impact the digital branding of the carpet industry

The aim of this study was to provide effective components for the renewable energy business model (by predicting the status of renewable energy in Iran and the world by 2030).

Quantitative research method and number of samples were selected using Cochran's formula 337 people. The research tool was a researcher-made questionnaire. The collected data were analyzed by descriptive and inferential methods using SPSS 16 and Smart PLS software.

The results showed that fourteen components are involved in explaining the model of providing effective components for the renewable energy business model (by predicting the status of renewable energy in Iran and the world by 2030), which are: key partners, key activities , Revenue stream, key physical resources, key intellectual resources, key human resources, value-brand, value-moving at the edge of science and technology, value-price, value-on-time delivery and easy access, customer relations, Customer segment, distribution channels, and finally costs and structure.

Among the strategies and strategies for the development of renewable energy in the country were: the use of educational tools within the framework of the law, identification and training of developed renewable energy technologies in the country (development and promotion of renewable energy, enrichment and development of technology The use of renewable energy is sustainable, which achieves the desired goals (increasing knowledge and science related to capacity building, training of production sectors).

The purpose of this study is to "present a mobile marketing model with regard to the approach of customer expected value through customer journey." we identified the components and indices of the mobile marketing model. The study population in the qualitative part includes marketing experts and university professors and in the quantitative part includes marketing managers and senior managers. The sample size in the qualitative part of study was 10 of experts in the field of marketing management and in the quantitative section, due to the infinite statistical population, 384 marketing managers were selected according to Morgan table. a semi-structured interview in the qualitative section and a questionnaire in the quantitative section were used which its content validity confirmed by experts and Delphi method. Construct validity is confirmed through confirmatory factor analysis in SmartPLS software. In order to analyze the data in the qualitative part, MAXQDA software and in the quantitative part, Kolmogorov-Smirnov tests were used for normal testing and confirmatory factor analysis and structural equation modeling tests were used to confirm the components and model presentation in SmartPLS software. The results showed that Gamification and advertising have a significant effect on consumer behavior, social media and expected value. The results of the model also showed that the components of consumer behavior, social media and expected value due to the quality of customer journey from beginning to the end can affect the promotion and expansion of m

Todays, gaining more share from the consumer market is the main purpose of companies and industry owners. The high popularity and potential benefits of social media, easy access, reduced perception cost, and high efficiency in communications have encouraged many companies to attend such spaces. The present study aimed to investigate the effect of social networks on online brand relationships by moderating online brand experience. This study was applied in terms of objective and descriptive-survey in terms of method. The statistical population of the study included the users of social network, marketing experts, and active business managers in social networks in Tehran. A number of 384 subjects were analyzed using random sampling and Cochran, Krejcie, and Morgan statistical formula. A researcher-made questionnaire was used for this study and its validity and reliability were tested. Cronbach's alpha coefficient was obtained as 0.901. In addition, structural equation technique was used to measure the effect of variables using PLS software. The findings indicated that the dimensions of social networks (experimental benefits, functional benefits) play a significant role in determining the online brand relationships of individuals. In addition, it was found that online brand experience as a moderator variable and social network variables have a significant positive effect on online brand relationships.

The purpose of this research was to model marketing strategies related to technology-oriented products of technology-oriented companies in Tehran Science and Technology Park.
The current research is a descriptive research of the correlation type and is in the category of applied research. The socio-statistics of this study was introduced by managers and senior experts of selected companies active in Tehran's Alam and Favari Park, which is more than 290 people. To estimate the sample size, 70 people were determined by multi-stage cluster method and Cochran's formula. In order to collect data, a researcher-made questionnaire was used, which validity was confirmed by experts' opinions and reliability by Cronbach's alpha. In order to analyze the data, structural equation method and PLS software were used.
Ethical considerations: In all stages of writing the article, while respecting the originality of the texts, honesty and trustworthiness have been observed
Technology-oriented companies should pay attention to increasing their market share and profitability by considering the possibility of entering international markets.
The results showed that marketing trends have a positive effect on performance in technology-oriented companies of Tehran Science and Technology Park. The international marketing strategy has a positive effect on the performance of technology companies in Tehran Science and Technology Park. Marketing trends have a positive effect on the company's international marketing strategy in technology-oriented companies of Tehran Science and Technology Park. The company's international marketing experiences have a positive effect on the company's international marketing strategy in technology-oriented companies of Tehran Science and Technology Park. The company's international marketing experiences have a positive effect on the performance of technology-oriented companies in Tehran Science and Technology Park.

The aim of this study was to design and explain the process pattern of customers' buying behavior of organic products. This research is mixed (qualitative-quantitative) in terms of applied purpose, in terms of approach, exploratory, and in terms of data analysis. In the qualitative phase of the research, in order to design a model based on the data theory methodology of the foundation, a group of experts in the field of agricultural products marketing, including university professors and marketing consultants in the field of organic agricultural products, who were familiar with marketing and marketing of organic food products, were selected. In-depth interviews were conducted. In the quantitative phase, customers of organic agricultural products in Tehran were considered as a statistical population and among them, 500 people were selected from the cluster sampling method with equal volume as a statistical sample. In the qualitative phase of the research, because the foundation data theory method was used, the main tool for data collection was in-depth and unstructured interviews with experts. In the quantitative phase of the research, the main data collection tool was a closed and researcher-made questionnaire consisting of 51 items that was designed based on the initial conceptual model. In the quantitative phase of the research, SPSS and Lisrel software were used for descriptive and inferential analyzes. Finally, the results of the research led to the design of a process model of customer buying behavior of organic products.

One of the most common ways of commercial activities in a current era is electronic business in a way that it turns to be the most principal tool of financial trade in developed countries. This research tends to present the model for optimization of marketing successfulness and customer relationship management in electronic businesses and electronic services. The current research is descriptive-scrolling in terms of nature and method that is emerged by approach. The statistical society consists of 2500 of active customers in the area of electronic services.Fuzzy Delphi method, analytical hierarchy process, fuzzy network analysis, the process of fuzzy network analysis is used for data analysis. The findings showed that after ranking the factors, the criterion of price in a 14th place, the criterion of sales promotion in a 7th place, the criterion of branding in a 1th place, the criterion of perceptual/emotional factors in a 11th place, the criterion of hardware facilities in a 5th place, the criterion of software facilities in a 2th place, the criterion of social medias in the 4th place, the criterion of technologic features in the 3th place, the criterion of networking in a 5th place, the criterion of innovation in a 13th place, the criterion of customer orientation in the 8th place, the criterion of digital marketing in a 15th place, the criterion of inter organizational factors in a 12th place, the criterion of marketing in a 10th place, the criterion of customer relationship management in a 8th place.