mohammad bashokouh ajirlo

 The present study was conducted with the aim of the effect of co-creation experience on green behavior with the mediating role of quality of life and normalization of green attitude.

 This study is applied in terms of its purpose, which was carried out in the form of a descriptive-survey research with a cross-sectional approach. The statistical population of the research is all employees of tourism companies in Mazandaran province, from which a sample of 384 people was selected using Cochran's formula. In this study, to collect information to test hypotheses, a researcher-made questionnaire adapted from Luo's study (2021) including 4 dimensions and 33 questions was used, which was developed based on a five-point Likert scale. The validity of the questionnaire was confirmed using the content validity method. Cronbach's alpha coefficient was calculated to evaluate the reliability of the questionnaire. Cronbach's alpha coefficient was more than 0.7, which shows that the questionnaire has good reliability. Partial least squares technique and SmartPLS software were used to test the hypotheses.

 The results of the research hypotheses test showed that the experience of co-creation has a positive and significant effect on green behavior and quality of life; Quality of life has a positive and significant effect on green behavior.

 In addition, it was found that quality of life mediates the relationship between co-creation experience and green behavior; And green attitude mediates the relationship between co-creation experience and green behavior.

One of the most important applications of information technology is in the tourism industry, and this industry, in the classical view, requires real space and moving from one place to another. But with the emergence of new digital and information technologies, the Internet and virtual space have taken a significant share of leisure time and tourism planning in such a way that, apart from the important role it plays in advertising and providing tourism services, a new type of tourism called Virtual tourism has taken shape. Therefore, the purpose of this article is to analyze the use of virtual reality in the evolution of the tourism industry, especially cultural tourism: a bibliometric approach. For this purpose, the data of 109 studies conducted between 1997 and 2023 were retrieved from the Scopus database after applying restrictions for analysis and visualization. Descriptive data showed that the quantitative trend of articles had an upward trend from 1997 to 2018 and reached its highest level in 2019. But in 2021, this trend faced a decline, but from 2021 to 2023, it has risen again. In addition, the most cited articles, magazines, authors, universities and countries were also introduced. Two visualization analyses were performed using VOSviewer software: co-authorship analysis and vocabulary co-occurrence analysis. The findings of the co-authored analysis showed that China had the most cooperation with other countries. Vocabulary co-occurrence analysis also showed the most used words and research trends in this field. As a result, cultural tourism, virtual reality, cultural heritage, augmented reality, virtual museums, authenticity, innovation, knowledge management, tourism, information and communication technology have been among the most used words in the past years.

The main objective of the present study was to design a simulation model for development of organizational citizenship behavior (OCB) in Gas Company of Yazd province. A mixed method (qualitative and quantitative) approach was carried out in this research which was applied in terms of purpose and descriptive-analytical in terms of nature and method. In the qualitative step, the statistical population included university faculty members, managers, assistants, and experts of Yazd Gas Company, and in the quantitative part, it included university faculty members. Moreover, in the qualitative part, snowball sampling was performed until reaching theoretical saturation, and in the quantitative part, it was done by judgmental sampling. The data collection tools were interviews and questionnaires. In the qualitative section, using thematic analysis method, the effective factors on OCBs were identified. Then, the identified effective factors were prioritized using the fuzzy Delphi method, and finally, in the quantitative section, the organizational citizenship behavior development model was simulated using agent-based modeling approach. The data analysis led to the identification of 50 initial codes, 16 sub-themes and 4 main themes as below: individual, managerial, organizational and environmental factors. According to our results, managerial factor was recognized as the most effective factor. The simulation results illustrate that the presented model can provide an appropriate assessment of the future development of OCB in Gas Company of Yazd province

Training entrepreneurs in the tourism industry, which is the main source of income and employment in many countries today, can help sustainable development. Also, one of the characteristics of the current era, which is called the knowledge-oriented era, is the rapid changes in technology. In this regard, the aim of this research is to examine the moderating role of smart business ecosystem characteristics in the relationship between knowledge sharing and entrepreneurship growth in the tourism industry.

This study is applied in terms of purpose, and from the point of view of how to collect data, this study is in the field of descriptive survey research. The statistical population of this research includes industrial and academic specialists and experts in the field of tourism. The sample size of the present research was estimated based on Klein's rule of thumb and, using a random sampling method, 300 people were available, and 382 questionnaires were distributed to prevent the sample size from dropping. In this research, two library and field methods were used to collect data, and the variables investigated in the current study were measured through polling using an "electronic questionnaire". To measure knowledge acquisition and knowledge donation, each with 4 items from the research of Kim and Lee (2014); The characteristics of the smart business ecosystem are 7 items from the studies of Fernandez-Portillo et al. (2024) and finally, the growth of entrepreneurship with 5 items from the studies of De Klerk and et al. Also, the face validity of this questionnaire was confirmed by the opinion of professors and experts in this field, and its content validity was confirmed by the relative content validity index based on the opinions of 10 experts knowledgeable about the research topic, and its reliability or validity was also confirmed with the help of Cronbach's alpha test. In this research, SPSS version 22 and SmartPLS version 3 were used to examine and test the hypotheses.

Each of the dimensions of knowledge sharing; acquiring knowledge with a path coefficient of 0.118 and a significant test statistic of 5.121 and donating knowledge with a path coefficient of 0.360 and a significant test statistic of 9.385 have a significant effect on the growth of entrepreneurship. The characteristics of the smart business ecosystem with a path coefficient of 0.064 and a significant test statistic of 2.753 were able to influence the relationship between knowledge acquisition and entrepreneurship growth. Also, the characteristics of the smart business ecosystem with a path coefficient of 0.057 and a significant test statistic of 2.560 could moderate the relationship between knowledge donation and entrepreneurship growth.

Knowledge sharing facilitates the widespread dissemination of critical information and strengthens the creation of innovative business practices and allows entrepreneurs to access valuable resources, absorb technical knowledge, and build relationships in the entrepreneurial networks of the tourism industry. Also, the features of the smart business ecosystem create an environment for sharing knowledge in line with entrepreneurship activities and growth.

The increasing development of new digital technologies has caused changes in supply chain management. Therefore, the current research seeks to explain the evolution of supply chain management in the direction of intelligence: a study based on a scientific-metric approach.

The current research is descriptive and analytical, based on bibliometric analysis. The analysis started with the selection of 744 articles between the years 2002 and 2023 and then analyzed using VOSviewer software.

In this research, 15 leading magazines that have been widely published about emerging digital and smart technologies in the supply chain and also ten highly cited articles and keywords have been identified.

Originality: 

Research results based on the keywords, the literature of emerging digital and smart technologies in the supply chain and logistics on "blockchain", "big data", "sustainability", "artificial intelligence", "traceability", "Internet of Things" and "Industry 4.0" are focused

Domestic tourism plays a key role in the tourism industry. With the global boom and expansion of the tourism industry, an increasing number of regions in developing countries have recognized the importance of tourism as an important factor in the development of the regional economy. As a bridge between the West and the East, Iran has a special place in the field of tourism in terms of special geographical conditions in the region and the Middle East, in terms of special geographical conditions in the region and the Middle East. Indeed, the expansion of economic, health, security and communication infrastructure in the 21st century has made tourism an inevitable reality in human life. Ardabil is one of the cities of Iran and the capital of Ardabil province in northwestern Iran. Ardabil province, due to its unique historical and geographical conditions, has many tourist attractions and in different seasons of the year, it receives many tourists from different parts of the country. The climatic attractions of Ardabil province are richer in spring and summer than in winter; Also, in terms of topography, Ardabil province has very strong potentials in the mountainous part. The province has many attractions. Sarein and Meshkinshahr are also two tourist cities in Ardabil province that attract many tourists to this province every year due to their pristine and eye-catching nature and warm waters. Tourism market segmentation is one of the important measures that can help marketers and planners of tourism destinations in identifying the needs and wants of tourists. The basis of tourism market segmentation is based on the concept that tourism markets are composed of different and diverse groups of tourists that members of each of these groups needs, wants, interests, personality, travel behavior, shopping style and have the same reactions to the variables of a tourism product or service offered. Segmentation serves as an important strategic tool for tourism marketers and provides practical insights into targeting, positioning and competitive analysis. Customer segmentation into different groups and identifying the characteristics of each group helps us to adopt better marketing approaches and on the other hand creates creative ideas.

The current research is a descriptive survey in terms of data collection. Also, considering that the purpose of this research is to segment the tourism market based on the travel motives of tourists, it is practical in terms of the purpose. The statistical population of this study consists of domestic tourists visiting the cities of Ardabil, Sarein and Meshkinshahr between the first of May and the end of July 2017.Sampling was done using available sampling method and the required sample size was calculated based on Cochran's formula for an unlimited population, 384 people, and the number of samples were equally divided between three cities of Ardabil, Sarein, Meshkinshahr. In order to distribute the questionnaires, the prominent tourist areas of these three cities were visited in person during the specified time period.

Chi-square test was used to examine the differences between clusters based on demographic characteristics. The results show that there is a significant difference between all clusters based on demographic characteristics at the 95% confidence level. alsoIn this research, only the travel satisfaction variable has been used as a psychological characteristic. The results indicate that there is a significant difference between the clusters in terms of travel satisfaction at the 95% confidence level. The selected behavioral variables in this research included visit experience, travel companions, length of stay and source of information. The results indicate that at the 95% confidence level, there is a significant difference between all clusters in terms of behavioral characteristics. Except for cluster 4, in the rest of the clusters, more than half of the people have experienced revisiting.

As a general conclusion, it can be said that in general, the cities of Ardabil, Sarein and Meshkinshahr have many tourist attractions in most areas. Offered. For example, due to the importance of the family cluster compared to other clusters, it is necessary to create safe, comfortable and suitable environments for families, or due to the fact that the second cluster was emotional in importance, creating exciting environments or at least creating safe and clear paths. Equipping them for mountaineering will help attract more travelers to these areas. In any case, it should be noted that the most important step in the development of the tourism market is the development and improvement of urban infrastructure, attracting capital and increasing the culture of tourism among the general public. The existence of differences in motivations and goals and in general demographic factors and psychological characteristics of tourists and their behavioral patterns, clarifies the need for knowledge and knowledge of planners and trustees of tourism affairs of these characteristics. This knowledge provides a better understanding of tourism and is a valuable guide for designing more effective development plans. The main reason for the study of the motivations of tourists in choosing a tourist destination is that measuring the motivations of tourists allows us to understand the preferences and needs of tourists. Understanding what motivates tourists to choose a destination and what they tend to experience is in fact a set of vital information very important for tourism planners to improve the quality of visitor experiences and their satisfaction. If a careful study of the motives and desires of tourists in choosing different tourist destinations is not done, the desires and needs of tourists will always remain unknown and tourists will lose their satisfaction from traveling to these destinations. The results of this study show that one of the appropriate methods of market segmentation is to base the motivational factors of visitors; But this variable alone does not provide the marketer with complete information about the obtained sections.

Given the varying sensitivities of ethical issues in different professions and recognizing that educational environments, particularly medical universities, bear the crucial responsibility of educating and training skilled and committed human resources to meet societal needsand contribute to the comprehensive development of healthcare system, this study aimed to propose a model for simulating factors influencing the professional ethics development (PED) among medical university professors.

This research was exploratory in terms of its purpose and adopted a mixed-method approach (qualitative-quantitative). The study population for the qualitative phase consisted of medical university lecturers, while for the quantitative phase, it included lecturers at Ardabil University of Medical Sciences. Snowball sampling was employed in the qualitative phase until theoretical saturation was achieved (13 participants), while in the quantitative section, it was done judgmentally (30 participants). The data collection instruments were interviews for the qualitative phase and Fuzzy Delphi questionnaires for the quantitative phase. Qualitative data was analyzed using content analysis to identify main themes and sub-themes for the development of professional ethics among medical university lecturers. Subsequently, in the quantitative phase, the identified influencing factors were prioritized using the Fuzzy Delphi method. Finally, the criteria obtained from the qualitative analysis were simulated using an agent-based modeling approach. Data analysis for the qualitative phase was conducted using MAXQDA 20 software, while for the quantitative phase, Excel 16and AnyLogic8.9software were employed.EthicalConsiderations:Ethical principles and data confidentiality were strictly adhered to throughout the study. Questionnaires were completed with informed consent and a clear explanation of the research objectives was provided to participants.

Based on the research findings, 51 primary codes, 10 sub-themesand 3 main themes (individual, educationaland research) were identified. The individual factor was recognized as the most influential factor in the development of professional ethics among medical university lecturers. Furthermore, the results indicated that the level of professional ethics development among medical university lecturers reached 90% at the end of the simulation period.All necessary validations regarding the simulation were conducted, confirming the results through 120 tests.

Considering the research findings, it is recommended that the heads of medical universities pay special attention to the identified influencing factors, particularly the individual factor, which plays a significant role in developing professional ethics among lecturers.

The use of digital marketing as a communication and sales channel has led to the need and use of customer relationship management (CRM) systems based on artificial intelligence for the proper management of company information.

The purpose of this research is to design a business-to-business marketing implementation model with an emphasis on customer relationship management based on artificial intelligence

This study is a type of mixed research with a qualitative-quantitative approach, which is a survey study in terms of its purpose, application, and data collection. In the qualitative part of the data collection tool, a semi-structured interview with 18 specialists and experts in the field of business-to-business digital marketing and university professors who were selected by snowball method. The quantitative part includes a targeted sampling with 35 digital marketing experts and data gathered through a questionnaire. In the qualitative part of the data analysis method, the Grounded theory approach is used based on the Strauss and Corbin method, which is compiled using the MAXQDA software and the coding method. In the quantitative part, the validation method is based on the Kendall correlation test.

The findings of the research (6 general categories, 25 subcategories, and 173 main concepts) include presenting a model that includes causal, contextual, and intervening conditions, along with the introduction of the central phenomenon and the presentation of strategies for implementing business-to-business digital marketing and identifying its consequences.

Company managers should pay attention to factors such as customer relationship management based on artificial intelligence (analytical, collaborative, and operational) to implement digital marketing from business to business and try to weaken the inhibiting factors and strengthen the positive and influential factors. 

The distribution system of agricultural products has the important responsibility of delivering food to households and reducing hunger around the world. In this regard, the present research was conducted based on interpretative paradigm with the aim of a systematic bibliometric review and content analysis of agricultural product distribution system studies. For this purpose, after a systematic search in the Scopus and WOS databases, 331 related articles from 1974 to 2023 were selected based on the PRISMA protocol and entered into the bibliometric package in R software and VOSviewer software. The obtained database was analyzed based on the bibliometric techniques of citation analysis, bibliometric coupling, key word co-occurrence, conceptual thematic analysis, and content analysis. The findings showed that four clusters—"symbiosis of distribution system members", "distribution system networking with external partners", "customer satisfaction with the distribution system," and "distribution system performance"—were identified from the studies. The results of this study suggest the use of a multi-network distribution system and the use of Third-Party Logistic (3PL) providers capabilities for better distribution of agricultural products.

With the development of entrepreneurship, new economic opportunities have emerged and new businesses have emerged. Researchers believe that entrepreneurial activities by women have a prominent role in the health of the nation's economy. In a short time, women were able to create huge changes in the economic development of countries by entering the business field. The purpose of this research is to investigate the role of personal skills and entrepreneurship in order to transform from hybrid entrepreneurship to full-time entrepreneurship with an emphasis on experiential learning theory. The research method is applied according to the purpose and based on survey data collection. The statistical population of the research is women entrepreneurs active in Mazandaran province, 70 of whom were selected by convenience sampling. The research tool was a standard questionnaire taken from the research of Ferreira (2020). The method of data analysis is a structural equation model using SmartPLS software. The results showed that experiential learning has an effect on personal skills, entrepreneurial skills and the transition from hybrid entrepreneurship to full-time entrepreneurship. Personal skills and entrepreneurial skills have an effect on the transition from hybrid entrepreneurship to full-time entrepreneurship. Personal skills and entrepreneurial skills play a mediating role in the relationship between experiential learning and the transition from hybrid entrepreneurship to full-time entrepreneurship. Therefore, in this regard, it is suggested that women entrepreneurs should be given the necessary training in order to create personal and entrepreneurial knowledge and skills before entering full-time entrepreneurship and developing their competencies

In the 21st century, the growth of new technologies in all fields, especially tourism, is inevitable. Also, in this era, many service theories are being revised, and their practical presentation is also changing according to the new logic, and the continuous progress in the development of information and communication technology has also caused significant changes in tourism behaviors. Intelligence in tourism is a new generation of information and communication technology to predict and respond appropriately to the individual needs of tourists and the effective use of tourism resources in tourism destination(s), public sharing of tourism information and experience, and promoting the integration of social resources. Therefore, in the current research, the effective factors on value co-creation through technologies equipped with artificial intelligence and knowledge management in the tourism industry are analyzed.

This study is applied in terms of purpose, and from the point of view of data collection, this study is in the field of descriptive survey research. The statistical population of the current study consists of tourists and experts in the tourism and hospitality industry, and 190 sample members were available, and the questionnaires were completed. In this research, two library and field methods were used to collect data, and the variables investigated in the present study were measured through polling using "localized electronic questionnaire". To measure customer-based factors with 8 items; technologies equipped with artificial intelligence with 5 subjects; Knowledge management with 4 items and finally the effectiveness of value co-creation with 6 items, based on the 5-option Likert spectrum, have been used. Also, the face validity of this questionnaire has been confirmed by the opinion of professors and experts in this field, and its content validity with the relative content validity index based on the opinions of 10 experts who are knowledgeable about the research topic, and its reliability or validity has also been confirmed with the help of Cronbach's alpha coefficient test.

Customer-based factors with a coefficient of 0.364 on the effectiveness of value co-creation, technology equipped with artificial intelligence with a coefficient of 0.802 on customer-based factors and with a coefficient of 1.097 on the effectiveness of value co-creation, and finally knowledge management with a coefficient of 0.540 0 has a significant effect on the effectiveness of value co-creation. And customer-based factors with a coefficient of 0.292 were able to mediate the relationship between technology equipped with artificial intelligence and the effectiveness of value co-creation.

Examining the results of this research showed that the significant effect of customer-based factors, technologies equipped with artificial intelligence and knowledge management on the effectiveness of value co-creation was confirmed. And customer-based factors were able to mediate the relationship between AI-enabled technologies and value co-creation effectiveness. Finally, technologies equipped with artificial intelligence were able to mediate the relationship between customer-based factors and the effectiveness of value co-creation.

The main objective of the present study is to design a simulation model for human resource productivity development in Sports and Youth General Directorate of the Yazd Province, Iran.

In this study, a mixed method approach (qualitative and quantitative) was used, which was applied in terms of purpose and descriptive-analytical in terms of nature and method. In the qualitative part, the statistical population included university faculty members, managers, assistants, as well as experts of the Sports and Youth General Directorate of the Yazd Province, and in the quantitative part, it included university faculty members. Due to the wide range of experts, sampling was performed by snowball method in the qualitative part until reaching theoretical saturation, and in the quantitative part, it was carried out by judgmental sampling. The measuring tools in the qualitative and quantitative parts were interview and questionnaire, respectively. Moreover, in order to analyze the specialized interviews, thematic analysis method was used, and then the relationship model was tested by the DEMATEL method. Finally, the human resource productivity development model was simulated using the agent-based modeling approach.

The data analysis led to the identification of 50 initial codes, 12 sub-themes, and 3 main themes (organizational, environmental, and occupational), and the organizational factor was recognized as the most influential factor. The simulation results also indicate that the presented model can provide an appropriate estimate of the future development of human resource productivity in the Sports and Youth General Directorate of the Yazd Province.

The results of the present research work suggest that sports managers should provide suitable conditions in terms of environment, occupation, and organization, which play a significant role in the development of human resources productivity in sports organizations.

Effective banking communications can improve and strengthen customer relationships to achieve the desired level of performance. Although banks and the services they provide have improved in recent decades, customer satisfaction with banking communications is still a concern. The purpose of this study is to investigate the effect of communication effectiveness on customer satisfaction with the mediating role of perceived value, perceived quality and customer trust. The research is a descriptive correlational research in terms of applied purpose and method. The statistical population of this study includes all customers of Bank Shahr in Qazvin province. The size of the target population was unlimited and according to Krejcie and Morgan table was equal to 384 people. The questionnaire was distributed electronically among the statistical population and finally 384 questionnaires were analyzed. The available sampling method was selected for data collection and the required data were collected in this study using a 21-item questionnaire. The results of the study showed that the effectiveness of communication has a positive and significant effect on customer satisfaction, customer trust, perceived value and perceived quality. Also, the effectiveness of communication indirectly leads to customer satisfaction through trust, perceived value and perceived quality. Other results are presented in the form of discussion and conclusions in the research.

Employee commitment as a vital force in the survival and profitability of organizations can continually influence them to provide quality services. The aim of this study is to investigate the factors affecting the commitment of Zanjan municipal employees. This study is applied in terms of purpose and nature of the survey-causal. The statistical population of this study includes 723 municipal employees in the three regions of Zanjan, of which 248 people were selected according to the Cochran's formula and simple random sampling method. Data were collected using a standard questionnaire, the reliability of which was confirmed using Cronbach's alpha coefficient of 0.802, and its analysis using structural equation modeling showed that the assumptions related to the variables affecting commitment were related, respectively. Internal (with a path coefficient of 0.50), motivation (with a path coefficient of 0.35), empowerment (with a path coefficient of 0.30), information and communication technology (with a path coefficient of 0.23), justice and fairness (with a path coefficient of 0.18) and teamwork (with a path coefficient of 0.12) was confirmed. Also, this hypothesis was not confirmed due to the fact that the value of T-statistic (1.63) in the relationship between development and education variables and commitment was less than 1.96.

Corporate social responsibility is recognized as an essential action for organizations. Market studies show that there is a positive relationship between corporate social responsibility measures and consumer reaction to the company and its products. Banks, compared to other firms, play a key role in institutionalizing social responsibility in societies. The role of banks as facilitators and drivers of economic and business cycles, as wealth-creating institutions and as providers of services to local, national and international communities underscores the importance of these institutions in streamlining the social movement of social responsibility throughout the society. The present study is applied in terms of purpose and descriptive in terms of the data collection. The method of data collection is a field survey, and the tool of data collection is a standard questionnaire. The statistical population of the study is the customers of the banking industry in Ardabil. To determine the sample size, since the total number of the study population was unlimited, the Morgan table was used. In this table, a sample of 384 represented a large number of communities. To ensure that the number of sample cases was sufficient, and due to the possible non-cooperation of some people, the questionnaires were distributed among 600 people. Out of this number, 460 decomposable and analytical questionnaires were returned. The method of distributing the probabilistic questionnaire was available. The selection of this method was due to the big size of the community, the involvement of the customers of all the banks in Ardabil, time constraints for accurate classification, and difficult access to the customers. Based on this, with the discretion of the supervisor, a questionnaire was provided to those customers who were willing to cooperate. Of course, the researcher tried to distribute the questionnaires evenly among the city-level banks. In the present study, to test the research hypotheses, structural equation modeling was done using the Amos software. Social issues and problems have recently attracted the attention of many experts and stakeholders in different societies as a result of the lack of care by organizations and managers for their social duties and responsibilities. Today, companies are committed to expressing the effects of their activities on the natural environment and society. Corporate social responsibility is considered essential for organizations. As a result, it has competitive advantages and positive economic results for companies. One of the most important stakeholders that are highly sensitive to corporate social responsibility initiatives are customers, who are at the core of corporate social responsibility to maximize profits in the long run. Investing in social responsibility programs that are reflected in the community shows that the company actually cares about the people and is willing to respond to the community. Banks, compared to other firms, play a key role in institutionalizing social responsibility in the society. In recent years, financial institutions have broadened the range of social and environmental activities that can be implemented in their institutions. In addition to playing their role in managing the impact of their performance on the society, these financial institutions play a vital role in encouraging their customers (real and corporate) to take responsible actions and reduce the adverse social and environmental effects of their activities. The other variables that can play an effective role in provoking a positive customer response include the core competencies of the company. The competencies of the organization perceived through strong relationships between the service provider and the customer can lead to increased customer trust. The core competencies of companies today play a decisive role in the reaction of consumers to their services because customers are in touch with these competencies. Moreover, these competencies lead to a competitive advantage for companies and guide them in achieving their pre-defined goals. In order to achieve a more competitive advantage in their industry, banks also seek to strengthen their core competencies on the one hand and take a closer look at their social responsibility on the other. Social responsibility activities are effective in creating a growing and healthy society. They are an important type of financial institutions with an undeniable role in the society, and their performance affects the whole society. So, their attention to social responsibilities is very important. In this regard, more approaches to social responsibility and core competencies can provoke a positive reaction from consumers. The findings showed that the social responsibility of banks and economic, legal, moral, and humanitarian responsibility have a positive structural effect on consumer reaction, and the core competencies of the company do not moderate the structural effect of corporate social responsibility on consumer reaction. Extensive studies have been conducted in this field, it is concluded that social responsibility activities are effective in creating a growing and healthy society. Since banks, as one of the most important economic institutions, have an undeniable role in the society and their performance affects the whole society, it is very important for them to pay attention to the category of social responsibilities. In this regard, banks can improve the welfare and economic conditions of the society by providing opportunities for growth in production and employment.

In this regard, the aim of this study was to investigate the effect of e-commerce marketing capabilities and export experience on export performance with the mediating role of distribution efficiency. This study is applied in terms of purpose, descriptive-survey method in terms of descriptive method, and library-field in terms of data collection. The statistical population of the study is the managers of Fars Industry, Mining and Trade Organization, which has a total of 318 people. The sample size is estimated at 158 with Morgan's table. However, considering approximately 10% drop in the questionnaire, 175 people were selected based on simple random sampling method and the questionnaires were distributed among them by referring to Fars Industry, Mining and Trade Organization in person. The data collection tool is a questionnaire. The validity of the questionnaires was evaluated based on the validity of the structure, diagnostic, divergent and convergent and its reliability with Cronbach's alpha coefficient with Smart PLS software. The results showed that e-commerce marketing capabilities, export experience and distribution efficiency have a positive effect on export performance. E-commerce marketing capabilities have a positive effect on the efficiency of distribution. But export experience does not have a significant effect on the efficiency of distribution. Distribution efficiency also plays a mediating role in the relationship between e-commerce marketing capabilities and export performance. But the efficiency of distribution does not play a mediating role in the relationship between export experience and export performance.

In todaychr('39')s highly competitive environment, banks view core competencies as a kind of business strategy that increases their credibility and increases their market share. core competencies is a set of special skills that enable a company or organization to deliver unique products or services to consumers and thereby stimulate positive feedback. Using a core competency tool allows organizations to earn a significant difference to their competitors by investing in their strengths. The purpose of this study is to Explaining the impact of core competencies the banking industry on consumer reactions. This study is applied in terms of purpose and is descriptive-survey in terms of data collection. The statistical population of the research was the banking industry customers in Ardabil in unlimited numbers, that 460 samples were evaluated through a standard 37-item questionnaire. The validity of the questionnaire was confirmed by content method, and convergent validity and confirmatory factor analysis, and its reliability was confirmed by Cronbachchr('39')s alpha and combined reliability. PLS method was used to test the research hypotheses and the results show that all hypotheses have been confirmed. Findings showed that core competencies lead to a positive consumer response. Efforts to increase customer satisfaction and trust also increase positive word of mouth, increase loyalty and ultimately the intention to buy.

According to competitive environments; demand for talents is rising, but most organizations are struggling to maintain Talents. In this regard, the system of Competency-based performance assessment in maintaining talent is a requirement. The purpose of this paper was to identify and rank the components of the evaluation of the performance of talents. This research was carried out at the National Iranian Oil Company and the data collection tool was a questionnaire distributed among 223 managers, experts and employees. The results showed that the components of evaluation of talent performance include leadership competencies, problem solving, communication, and teamwork, technical and technical, planning and organizing, exposure to pressure, flexibility, innovation and customer orientation.

Nowday, with technology progress and the emergence of new business models, increased levels of competition and changing demands and expectations of customers, using multi channels of distribution is growing rapidly. Using multiple distribution channels, despite having advantages, have many challenges as Coordination and integration of these channels with high efficiency and eliminate these challenges requires more discussion. This study aimed to identify influential capabilities in coordinating multiple distribution channels from the supplier’s landscape. Statistical population of this study included electronics products suppliers in Tehran. Statistical sample of this study is number 247 Marketing and sales managers. Data analysis using structural equation modeling technique was conducted. Findings suggest is that capabilities such as brand, control and compensation are affecting factors in coordination of multi channels and have positive affect on supplier performance but communication hasn’t meaningful relationship with performance.