جستجوی مقالات مرتبط با کلیدواژه « اینستاگرام » در نشریات گروه « کتابداری و مدیریت اطلاعات »

Instagram pages of public libraries were a suitable platform to establish and maintain communication with users and provide services and information they needed, especially during the epidemic of diseases such as COVID-19. The aim of the present study is to identify the factors affecting the willingness of users to continue using the Instagram pages of public libraries in West Azerbaijan province during the COVID-19 pandemic.

The current research is applied in terms of purpose and descriptive-survey of correlation type in terms of the data collection method. The research was carried out in 1399-1400. The data collection tool was a researcher-made questionnaire, whose face validity was confirmed by experts in this field, and its reliability was calculated using Cronbach’s alpha coefficient at 72%. The statistical population of the research included all the followers of the Instagram pages of public libraries in West Azerbaijan province during the COVID-19 pandemic, from which 20 active pages were selected, and the questionnaire was provided to them privately by the managers of the pages, and finally 212 questionnaires were returned. Descriptive statistics were used to determine frequency, frequency percentage, standard deviation and mean in SPSS software, and the structural equation modeling by partial least squares method in SmartPLS software was used to investigate the relationships between variables and test hypotheses.

The findings of the analysis of path coefficients showed that there is a positive and significant relationship between perceived usefulness, responsiveness, social benefits and satisfaction with the desire to continuously use Instagram pages of public libraries in West Azerbaijan province. Satisfaction with the path coefficient (0.446) was the strongest factor in predicting the continued use of Instagram pages of public libraries in West Azerbaijan province during the COVID-19 pandemic. After satisfaction, responsiveness, usefulness, and social benefits, respectively, had the greatest impact on the desire to continuously use these pages. Interestingly, no significant relationship was observed between the variables of ease of use, expectations, perceived enjoyment, type of post uploaded, post upload time, content, social influence, and correlation with the tendency to continuously use Instagram pages of public libraries. The results related to the path coefficients of the factors of type of uploaded post, time of uploading post, ease of use and content on the perceived usefulness of users from the Instagram pages of public libraries in West Azerbaijan province showed that there is a positive and significant relationship and the type of uploaded post with the path coefficient (0/290) was the strongest predictor of perceived usefulness. Furthermore, the analysis of path coefficients showed that the relationship between perceived enjoyment and perceived usefulness on user satisfaction is not significant, but the coefficients of the effect of ease of use and expectations on user satisfaction from Instagram pages of public libraries in West Azerbaijan Province is positive and significant. In general, the value of the goodness of fit was 0/641, which indicates the appropriateness of the overall fit of the model.

Originality/value:

 Considering that the desire and intention to continue using social media sites is an act after their admission and so far, few studies have identified the factors influencing the desire to continue using social media, especially Instagram pages in public libraries, the results of this study can have valuable scientific and practical implications for managers and policy makers in this field.

Social media and psychological issues related to it, have attracted increasing attention nowadays and have been the subject of many studies in this field. Meanwhile, Instagram was studied in this research due to its many features and the special attention of young people to this platform. The purpose of this study was to investigate the role of body image in using Instagram.

This correlation study was conducted in a sample of 375 students. Data were collected using “body image” and “use of Instagram” questionnaires.

According to the results, students used Instagram more than average. They were relatively satisfied with their body image. Also, the results showed that the higher the apparent dissatisfaction and functional interference of the respondents (as components of body image), the higher their use of Instagram.

 Due to the increasing popularity of social media, researchers have begun to investigate the possible consequences of this new media format on body image. There are some unique features of social media that distinguish them from traditional media and may help in understanding any effect they may have on body image: 1. Social media such as Instagram have their own users and are very popular among the younger generation. have; 2. People often present an idealized version of themselves on social media, uploading their most attractive images to their profile that can be edited and improved, and deleting any images they find unattractive; 3. Although social media contain images of a range of different types of people (eg, friends, family, strangers, celebrities), they are generally used to interact with peers.Young people are influenced by three main sources: parents, peers, and media. As a major factor in socialization, parents have a strong influence on their children's body image, and this can be directly or indirectly related to body weight or appearance in general, for example through their comments. As children grow older and enter adolescence, peers play an increasingly important role in body image concerns, especially when intimacy is a necessary component of receiving approval from others. Adolescents learn from their peers what type of body image is associated with popularity and attractiveness. Finally, the media plays a determining role, as young people in the media are often portrayed as attractive and perfectly fit, which may lead to body image concerns among those exposed to them. Past research has shown that certain social media environments, such as Instagram, may be effective in creating feelings of inadequacy and comparing oneself to others in terms of body image.Instagram contains a plethora of seemingly authentic images, many of which represent body ideals. Physical appearance actually plays an important role on Instagram, and studies have shown that teens and young adults experience distress, body dissatisfaction, and pressure to look perfect on social media. Since Instagram gives its users the opportunity to edit content before posting it on their profile, users tend to resort to behaviors such as image filtering.Previous studies have emphasized the importance and extent of using social media, especially the Instagram social network, in the world and in Iran, and clearly confirmed the mutual effect of its use with psychological issues, including people's attitudesabout their body image among the users of this network. It is important to note that most researches have focused on the role of using Instagram on psychological variables, but this research focused on the role of body image variable on the use of Instagram. Although two-way relationship is tested in correlation studies, the goal of the researchers in terms of predictor variables and criteria determines the direction of the analysis. Based on this, this research sought to determine the relationship between the body image of the studied community and the use of Instagram after examining the status of the variables of Instagram use and body image among the subjects under study (  University of Birjand students)?Instagram is a visual program that has given its users the ability to send photos, videos, selfies, live broadcasts, and in addition has created the necessary interaction so that users can react to the stories and posts of their followers. The many features of this platform and its attractiveness for young people made the community under study of this research to show high statistics of using this media (based on the results of the first question). This issue can provide many opportunities for society's decision makers to use these capabilities in the service of raising the standards of today's social life. Therefore, domestic similar platforms should be strengthened so that they can replace it due to the filtering of this social media. However, due to the international nature of Instagram, it is unlikely that a suitable alternative will be found for it; Therefore, it is suggested to facilitate favorable conditions for students to use this media along with their awareness about its benefits and harms. Because filtering media that is very popular among young people will cause dissatisfaction and hidden and open social aggressions.Data were collected using body image questionnaires (Littleton et al., 2005) and using Instagram (Lezbna, 2015). The body image questionnaire (Littleton et al., 2005) contains 19 items and uses a Likert scale (scored from 1 meaning never to 5 meaning always). The validity of this questionnaire using the correlation method with the self-report scale of body dysmorphic disorder was reported as 0.83 in the research of Littleton et al. (2005). Also, in a study conducted by Basak Nejad and Ghaffari (2006), the validity of this questionnaire was tested and confirmed using the correlation coefficient between this scale and the fear of negative evaluation of physical appearance (r=0.55). The reliability of the questionnaire in the research of Littleton et al. (2005) was evaluated by the internal consistency method and the Cronbach's alpha coefficient obtained was equal to 0.93. Cronbach's alpha coefficient of the first and second factors was 0.92 and 0.76, respectively, and the correlation coefficient between the two factors (1. apparent dissatisfaction and 2. functional interference) was 0.69. In the research of Rostagarinia and Ali Khademi (2022), the reliability of this questionnaire using Cronbach's alpha method was 0.86 for the entire questionnaire, 0.84 for the first subscale (apparent dissatisfaction) and 0.71 for the second subscale (functional interference). It is reported that it indicates acceptable reliability of the questionnaire. In the present study, Cronbach's alpha of the whole body image questionnaire was 0.88, the first component (appearance dissatisfaction) was 0.84, and the second component (functional interference) was 0.77.The second questionnaire was the use of Instagram (Lezbna, 2015). This questionnaire contains 13 items and has been used in many personality and clinical research projects due to its high validity (Pouyanfar, 2019). In this research, the validity of thisquestionnaire was checked and confirmed using the content validity method (subject experts and professors). Lezbana (2015) reported the reliability of this questionnaire using Cronbach's alpha coefficient of 0.81 and Pouyanfar (2019) 0.83. In the current study, the Cronbach's alpha of the Instagram usage questionnaire was 0.81.

In order to understand the characteristics of crisis communication in Iran, this article compares the framing of the Covid-19 epidemic in the TV News and the Instagram. The way the media works has an effect on the public understanding of the crisis and its solutions. the alignment of the official and social media can facilitate the achievement of balance after the crisis or intensify the maintenance of the imbalance. This article is based on the conceptual framework of the necessity of information balance to overcome the crisis with an inductive approach. It applies the components of the framework introduced by Entman and the frameworks introduced by Setreet and Nisbet to reveal the frames in sample texts. The findings show the presence of eight frames on television, which include the controllable corona virus in Iran, the crisis-causing corona virus in America and Europe, equating mourning with health, equating epidemic with imposed war, cooperation of people and officials for Solving crisis, conflict, formal acivism, and progress. Also, the frames on Instagram are containment corona, Pandora's box, individual responsibility to solve the crisis, conflict, official activism, and progress. Four frameworks are common to both media. The frames of the two media have a similar function in terms of portraying the actors for causal attribution of responsibility, promoting the positive performance of the officials, and controlling the situation. But even though Instagram is dealing with the covid megacrisis, television is using this megacrisis for political and propaganda purposes.

Instagram can play a vital and effective role in managing natural and social disasters by publishing the necessary and correct information. This social media can be a useful and effective source for disseminating information due to its popularity, as well as its easy access to the public. With the outbreak of Covid 19 in the last days of 2019 and the unknown nature of this virus, the methods of its spread and treatment made it more important to have access to accurate information about this virus. One of the ways to identify people, channels and intellectual structure of people is social network analysis. Therefore, the purpose of this study is to analyze the social network and draw a topic map of Instagram with a thematic focus on Corona. This research is applied and has used the characteristics of social network analysis to achieve the objectives of the research. For this purpose, the information published in the period of August 1399 in the social network Instagram with the thematic focus of Corona virus has been collected and using Seotools software and Phantom plugin, data related to username, number of posts, average Number of likes, hashtags used for a particular post were extracted. Then, using direct observation method, out of one million retrieved posts, one thousand related posts were selected and categorized. In the next step, using the indicators of network centrality and Ucinet software, the extracted data were analyzed. results of the study indicated that hashtags on the subject of corona symptoms; Corona disease, medical equipment, nutrition during the corona, medical staff, corona treatment, provinces affected by the disease and corona failure have been among the most popular and widely used hashtags. According to the criteria of centrality of degree, betweeness and closness, Corona hashtags, Corona in Iran, we defeat Corona, take Corona seriously, wear a mask, and the mask has been one of the most controversial and hottest hashtags that used. Finally, it can be concluded that despite the people's emphasis on informing and republishing content and information related to Covid19 with the aim of prevention and care, the incidence of the disease has increased; Users have used Instagram as an information channel; And the level of participation and activity of organizations and health centers and specialists in disseminating information and news has been insignificant.

Instagram can play a vital and effective role in managing natural and social disasters by publishing the necessary and correct information. This social media can be a useful and effective source for disseminating information due to its popularity, as well as its easy access to the public. With the outbreak of Covid 19 in the last days of 2019 and the unknown nature of this virus, the methods of its spread and treatment made it more important to have access to accurate information about this virus. One of the ways to identify people, channels and intellectual structure of people is social network analysis. Therefore, the purpose of this study is to analyze the social network and draw a topic map of Instagram with a thematic focus on Corona.

Research Question(s):

What are the thematic clusters about the corona virus in the Instagram?
What are the most popular and selected hashtags related to the corona virus?
Which hashtags are more capable of transmitting information about the corona virus?
What are the most important and effective hashtags related to the corona virus?
What posts and topics have had the most visits?

Literature Review:

So far, many researches have been conducted on the topic of analyzing social networks such as Instagram, Twitter, Facebook, etc. Riesmeyer, Hauswald & Mergen (2019) investigated the relationship between information literacy and nutritional behavior of Instagram users in research. Van Den Ende’s research (2016) showed that in recent years, with the advancement of technology and the emergence of social networks, terrorist organizations have also significantly used social networks such as Facebook, Twitter, YouTube, and blogs. They have started writing. By using social media and analyzing social networks, it is possible to recognize the growing terrorist presence in social media and provide valuable views on the social networks of terrorist organizations. Traces of social network analysis can also be seen in the field of tourism. Indonesia used Instagram account @explorejogja in December 2016 to introduce its tourism destinations. Using the network analysis approach, they identify popular tourist spots, cluster tourist destinations and the popularity of tourist destinations.
Researchers have pointed out the importance of the role of social networks after natural disasters. Social networks can play a role in producing and disseminating information and making people aware of what happened. Sometimes, after a disaster, social media can prevent it from happening again by investigating the causes and finding problems and informing about the incident. Social networks can contribute to crisis management by introducing associations, organizations and competent authorities who are responsible for investigating matters related to natural events and also providing the possibility of communication and connection between people and such groups. Help after unexpected events.

This research is applied and has used the characteristics of social network analysis to achieve the objectives of the research. For this purpose, the information published in the period of August 1399 in the social network Instagram with the thematic focus of Corona virus has been collected and using Seotools software and Phantom plugin, data related to username, number of posts, average Number of likes, hashtags used for a particular post were extracted. Then, using direct observation method, out of one million retrieved posts, one thousand related posts were selected and categorized. In the next step, using the indicators of network centrality and Ucinet software, the extracted data were analyzed.

results of the study indicated that hashtags on the subject of corona symptoms; Corona disease, medical equipment, nutrition during the corona, medical staff, corona treatment, provinces affected by the disease and corona failure have been among the most popular and widely used hashtags. According to the criteria of centrality of degree, betweennes and closeness, Corona hashtags, Corona in Iran, we defeat Corona, take Corona seriously, wear a mask, and the mask has been one of the most controversial and hottest hashtags that used.

Finally, it can be concluded that despite the people's emphasis on informing and republishing content and information related to Covid19 with the aim of prevention and care, the incidence of the disease has increased; Users have used Instagram as an information channel; And the level of participation and activity of organizations and health centers and specialists in disseminating information and news has been insignificant.

The main purpose of this study is to investigate the role of the Expression of the True Self in the use of Instagram and selfies.

This correlational study used 4 questionnaires "Communication Apprehension", "Authenticity Inventory Scales", "Instagram Use" and "Taking a Selfie" (online) in a random sample of undergraduate students at the University of Birjand (357 participants).

Communication Apprehension and selfie use were higher in women than men, but the age of the participants had no role in the variables. Instagram Use was above average and sending selfies and edited selfies was below average. With the increase of most of the studied psychological variables, the use of Instagram, selfies, and edited selfies increased. However, with the increase in communication Apprehension, the Expression of the True Self on Instagram decreased.

In our study population, most people have a greater tendency to introvert and do not want to show themselves. Using Instagram may help reduce communication fears. People with high communication phobia experience more fear or anxiety in their relationships than others, so these people are more likely to avoid experiencing fear or anxiety in their relationships with others. Expression of the True Self in selfies is directly related to one's characteristics, but the expression of the True Self on Instagram is not necessarily related to one's characteristics.

This study aims to investigate the relationship between the content provided on the Instagram pages of Iran’s public libraries and their users' engagement.

The present research is of applied type and has been done by content analysis method. The present research population included 10,132 posts from 110 Instagram pages of the public libraries of Iran. Also, in order to analyze the content of the research population, a checklist created by the researcher has been used and after categorizing their types of content, the level of participation of their users has been calculated with the formula of user participation rate of Instagram pages.

The research findings showed that the posts published on Iran’s public libraries' Instagram pages could be categorized into ten groups: Announcement of Upcoming Events, Completed Events, General Announcements about the Library, Local and General News, Technology, Emotionally Inspiring Messages, Announcement of Library Resources, Celebrational Posts, Backstage and others. Most of the content in the posts on the public libraries’ Instagram pages belonged to the categories of the Completed Events, Announcement of Library Resources, and Announcement of Upcoming Events. In addition, the greatest amount of user engagement belonged to the categories of Completed Events, Announcement of Library Resources, and Announcement of Upcoming Events, respectively. In terms of user engagement, among the formats used, photo and text formats, photo and video and text formats respectively received the most engagement.

Proper use of hashtags, engaging content formats such as photos and videos, and user-friendly content such as events, informing upcoming events, introducing library resources, and emotional and inspiring messages will increase user engagement.

The purpose of this study is to identify the perception of Telegram and Instagram use by graduate students of Allameh Tabataba'i University using the uses and gratification expectancy model.

The research consisted of an analysis of data collected via surveys. The overall statistical population was the 2,200 postgraduate students of the Faculty of Psychology and Educational Sciences of Allameh Tabataba'i University. The sample size was 327 based on a Morgan table; data were gathered using a researcher-designed questionnaire. The data were analyzed using the Kolmogorov-Smirnov test, a factor analysis test to confirm the validity of the questions and identify key factors of each component and structural equation modeling technique was used.

Analysis of variables showed that while the satisfaction with information sharing using Instagram was stronger than Telegram, with a path coefficient of 0.209, the satisfaction with the effect of perceived pleasure using Telegram was higher than Instagram, with a path coefficient of 0.266. There were no significant differences in the other variables: social interaction, spending time, self-reporting, and media attractiveness.

The results showed that graduate students used both media for different purposes such as social interaction, spending time and self-reporting, and despite the filtering of Telegram, no significant difference was observed between the use of Telegram and Instagram, and almost both media was equally sought after by users.

This research was aimed at identifying the antecedents and consequences of digital content marketing using grounded theory model (case study: Instagram bloggers). The statistical population in the qualitative section consisted of experts and knowledgeable people in the field of digital content marketing, especially Instagram bloggers. The sample size in the qualitative section with theoretical saturation (20 people) was estimated using purposeful sampling. The data collection tool in the qualitative part was a semi-structured interview. For validity and reliability of the work the Goba and Lincoln criteria were used, which consist of four more detailed concepts of validity, transferability, verifiability and reliability. MAXQDA software was used for coding. To analyze the data, Strauss and Corbin systematic method was performed with open coding, axial coding and selective coding. After data analysis, the paradigm model or optimal model of digital content marketing was extracted. The results identified 62 core codes, 216 indicators (open coding) and 6 selective coding of which 7 precedents (effective component) including motivation, business intelligence, audience experience, preferences, research and development, creativity, and influencers and 11 consequences (effective component) include competitiveness, communication, audience trust, value creation for the audience, promoting e-learning culture, loyalty and persuasion to buy, brand awareness, brand health, e-marketing effectiveness, word of mouth and engagement embraced. In addition, strategies, contextual factors and barriers to digital content marketing were presented. Therefore, according to the research results, attention to digital content marketing for branding and audience attraction, as well as loyalty to the target audience should be considered by bloggers and people who have online businesses.

The main purpose of the present study was to investigate the students’ information sharing behavior in the universities of South Khorasan Province in the social network sites of Instagram, Telegram, and WhatsApp.

This research was of an applied type and was conducted through a survey method. The study population consisted of all the students of universities affiliated to the Ministry of Science, Research and Technology in South Khorasan Province in Iran who were studying in the academic year of 2018-2019 with a minimum experience of six months in using one of the social network sites of Telegram, Instagram or WhatsApp.

Only about 33% of the respondents have used social network sites for less than an hour during 24h. The rate of use has been more than three hours in 24h for about 24.5% of the respondents. Nearly 50 percent of respondents have used social network sites for more than three years, and only about 13 percent have experienced using these networks between six months to a year. Among the social network sites surveyed, respondents mostly used Telegram to share information. The results showed that students shared information on social network sites more than average. In choosing a social network, there was no significant difference between the information sharing behavior of male and female students and students of different fields of study, but there was a significant difference between the information sharing behavior of students of different educational levels. In addition, the results showed that there was a significant difference between sharing economic, personal, and family, art, and sports information by male and female respondents. There was also a significant difference between economic, cultural- social, and religious information shared by students in different fields of study on social network sites. There was a significant difference between respondents of different educational levels regarding economic, entertaining, occupational-professional, cultural-social, religious, artistic, and sports information shared in social network sites

Students spend a lot of time sharing information on social network sites.

It has been years since social media plays critical role in marketing communication and Instagram is the most favorite social media platform for both marketer and consumers in Iran but there is a little evidence of its effect on consumer decision making process ranging from need recognition to buying. Information seeking behavior is the most important stage through which social media users gather required information aiming to select the best decision alternative. Price promotion claims are used by consumers to identify the best-selling proposition which is offered by marketers. Its effect on reference price and purchase intention got enormous attention in marketing literature but there is a little evidence about price promotion claims and its effect on Instagram engagement rate. The research aims to examine the relationship between price promotion claims (uncertain versus certain) and Instagram engagement rate (like and comment divided to followers) through random selection of 343 Instagram post (with price promotion claims). The result shows that uncertain price promotion claims results in more engagement rate which is rooted in consumers’ curiosity because of information gap in uncertain price promotion claims.

Instagram content is of concerns to business owners today. Nevertheless, the central problem in the production of Instagram content is not just writing a text. But how the audience conveys and comprehends it. This article aims to provide a digital content marketing model for Instagram bloggers.

This is an applied mixed research (quantitative and qualitative). Population of qualitative part includes experts in the field of digital content marketing. Sample for this section consisted of 20 individuals using purposive sampling method.   In the quantitative part population consisted of all Instagram bloggers. Sample of 400 individuals selected based on Cochran's formula by stratified random method. Instruments were interviews and researcher-made questionnaires that approximately 600 questionnaires were sent online and 400 were returned. Lisrel and smartpls3 software were used to analyze the data.

Results identified 36 components and 95 indicators that 7 effective components including:  Motivation, business intelligence, audience experience, preferences and tastes, research and development, creativity and influencers which respectively 0.119, 0.138, 0.105, 0.222, 0.128, 0.144 and 0.212 had an impact on digital content marketing. Furthermore, 11 components of competitiveness, communication, audience trust, value creation for the audience, promoting e-learning culture, loyalty and persuasion to buy, brand awareness, brand health, e-marketing effectiveness, word of mouth and participation influenced by digital content marketing. In addition, mechanisms, facilitators and barriers to digital content marketing were presented.

Results could be used as a first step in the study of digital content for Instagram bloggers and are also applicable to marketing and consumer behavior professionals. Paying attention to the content of bloggers' pages on Instagram in the field of marketing provides favorable conditions for improving consumers' attitudes towards online advertising and sales.

The aim of present study was Analyzing the Perspectives of Instagram Followers of Iranian Public Libraries about Users` engagement and Features of pages` Content.

The study was conducted with a quantitative approach and survey method. The research community included followers of Instagram pages of Iranian public libraries. out of 602 of the research population (the followers of Iran’s public libraries pages), 235 followers were selected as the research sample using Krejcie and Morgan table. Data was collected through a questionnaire. Participants' responses to the questionnaire were analyzed using SPSS and descriptive and inferential statistics.

The results showed that the majority of participants in the study believe that receiving information about library events and news and being aware of library resources are the most important motivations for them to follow the Instagram pages of public libraries in Iran. Respondents considered library posts in Instagram relatively good and had a mediocre view of their own engagement with library posts. The relationship between user engagement and motivation, membership duration and age of users variables is significant and direct, and the relationship between user engagement variable and membership variable is significant and inverse. In other words, the relationship between user motivation and their engagement has been significant and direct, so that the more motivated users have more engagement. However, the relationship between membership and engagement has been reversed, meaning that people who were not members of public libraries were more likely to participate in the Instagram pages of public libraries. Also, the relationship between the time variable of membership and engagement is significant and direct. In other words, the longer a person has been in public libraries, the more involved they are in the Instagram pages of public libraries. There is also a positive increase between the two age and user engagment variables, and with increasing age, the engagement has also increased. Finally, the variable correlation coefficient of education level and user egagement showed that the users with higher education level have the higher engagment rate. Also, no significant relationship was observed between the feature of the content provided variable and the population variables.

Instagram is an effective tool for marketing libraries and their services. Based on the result of present research, it is recommended that librarians provide more of the following contents for their Instagram posts: brief and useful information about library resources, and announcement of upcoming events. Also, as users are more engaged with videos and photos, using these formats in library posts, would bring more attention of users. Keywords: social network marketing, Instagram, user engagement, public library

Instragram has become an important platform for Information sharing due to its usability, mobile-based, simplicity and user-friendly interface. Those who using this social network, have a variety of reasons and goals, such as communication, entertainment, or professional and business activities, keep update to their friends, and Information sharing. Also, some of them, share information on this social network to escape from the reality, social interaction, and spending time as a habit. The aim of this study, was to study and explorethe goal and motivations of Information sharing, onits educational pages which performanced successfully in visibility. This study was done based on use and gratification theory. This theory involves to how and why users use the media.

In order to explore and evaluate the goals and motivations of Information sharing on these pages, which share information in e-learning context, 30 Instagram educational pages were investigated using qualitative research method, the thematic analysis with exploratory approach. The information available on these pages, including Bio, content, social tagging behavior was observed and analyzed by Maxqda 12.3 software, that used for qualitative data analysis. The sample of this study selected based on competitive benchmarking. So, the targeted sample for this study was selected on the condition that investigated accounts should have more than 20 thousand followers and share information on a specific topic content such as skills, knowledge, or information. These accounts should have educational approach.  

The findings indicated that the goals and motivations of information sharing on these pages were various and different, but economic goals, job opportunities, personal and interpersonal interests, status, and social interaction along with informing goal were the main goals that who people sharing information on these pages had. Therefore, It seems that people that share educational information on this platform have different and various goal and motivations in their information sharing activity. These goals and motivations include economic benefits and personal branding.

Although the investigated pages were sharing Informationin the e-learning context, but they had other goals too. This finding, having the economic goals and the personal and job interests maybe due to the nature of the information sharing platform in the research, that is, Instagram. So, these account owners, although have an educational goal, but also had other goals and motivations. They pay attention to this fact that people look at information sharing on Instagram as a business, regardless the subject or theme of content. This could be for a reason that many businesses across the world has attracted to Instagram for its capabilities for build and grow different their businesses. It seems that the goals and motivations of Information sharing could be varied by platform publishing content and information.

Today, social networks and smart phones have become very popular. One of the interesting topics in the field of information science and cognition is the study of userschr('39') information behavior in mobile-based social networks. In this area, this study examines the role of psychological variables: communication Apprehension, Expression of the True Self, and Fear of Negative Evaluation in Instagram and Selfie use. The main purpose of this study was to investigate the role of communication Apprehension, Expression of the True Self, and Fear of Negative Evaluation in Instagram and Selfie use from the perspective of undergraduate students of Birjand University.

This correlational study used 4 questionnaires "Communication Apprehension" (McCroskey, 1982), "Fear of Negative Evaluation" (Leary, 1983), " Instagram Use " (Lazebna, 2015) and "Taking a selfie" (Lazebna, 2015) (online) in a random sample of undergraduate students at the University of Birjand (357 participants).

Communication Apprehension and selfie use were significantly higher in women than in men. However,  there was no significant differences shown for  the other variables.  Instagram usage was above average and sending  and edited selfies were below average. The increase of most of the psychological variables investigated also showed the increase of use of Instagram, selfies and edited selfies. Also, with the increase of communication apprehension, the fear of  negative evaluation increased.

Review of the literature revealed that  there wasn’t any interest in the field of  knowledge and information science for the topic at the national level. Although, there were limited studies presented in the international arena.

To identify the success factors of content creation on Instagram based on the content characteristics, creator and effectiveness indicators.

The current research has been conducted by applying the thematic analysis method and the exploratory approach through analyzing the users' comments on content, examination of successful experiments, expert views and lived experience of content creators. The statistical population consists of all Instagram educational pages from which 30 pages were selected using the purposive sampling method based on the competitive benchmarking approach. The research instrument consisted in an analysis of the themes extracted from the Instagram pages, and these themes were then classified. The validity of the research was assessed and then confirmed by using the triangulation method.

The results showed that according to the users' views, the success factors of content acceptance included: quality, informativeness, credibility, added value, expertise, and being motivational, entertaining, unique, relevant, realistic, up to date, innovative, applicable, sharable, and personalized. Content effectiveness indicators included: the number of followers, user feedbacks in posts, stories, the mean likes rate, comments, post saving, sharing, user engagement rate, view rate, and posting contents as private messages. Furthermore, the features of the successful content creator included: commitment, creativity, credibility, expertise, distinct identity, creativity, and avoidance of copying, being vulnerable, patience, having intelligent behaviors, a strong sense of cooperation and communication, familiarity with analytical tools and platform, and accepting changes and updating.

 Paying attention to all components affecting the success of content creation on the Instagram, including both those related to the created content and those related to user interaction with information, can be measure of success in providing and sharing information. In the current research, a new method of study into the educational content of Instagram was applied.

The purpose of this study was to find out the user experience in the most liked posts in educational pages on Instagram, using two theories of user engagement and flow. Analyzing user experience can help success in content creating and sharing on social networks.This was a qualitative and exploratory study, carried out through thematic analysis using competitive benchmarking approach and analyzed the characteristics of the image and the latent themes in the most liked posts by users in the educational content on Instagram and examined the relevance of their themes to the specific subject of content in these pages.The results of the study on 270 posts, which included 9 most-liked posts in 2017 from 30 pages surveyed, showed human image, artistic, scientific and literary outstanding personalities and nature, and were the most characteristics of the image and there were themes of the family, love, religion in them. Also, more than 80 percent of the most-liked posts were dedicated to the specific subject of these pages.It can be concluded that in successful content in engaging user and making an optimal experience in them, there are common image characteristics that should be considered when creating content. These characteristics are indicated in this study.

The per capita reading is seen as one of the key indicators for the evaluation, growth and development of societies. Therefore, it is reasonable to consider how to take advantage of modern technologies to increase per capita book-reading. Given the importance and spread of social networks, this study aims to examine the factors that affect intention to read in social networks. The consumer culture theory was used to assess the adaptation of variables under study.

This research was undertaken by using a descriptive-survey method. After extracting some of the major determinants of the study in the social media environment based on the exploratory study, the conceptual model of the research was designed. Following the assessment of validity and reliability of the questionnaire, 400 questionnaires were distributed among students of Ferdowsi University of Mashhad using stratified sampling method, out of which 366 questionnaires were used for the data analysis. Structural equation method was used for data analysis.

In this study, all the seven hypotheses tested were approved. The results of path analysis indicated that factors such as the reliability of sources, the argument quality and issues raised, reviewers of cyberspace and Para-social Interaction had the highest to lowest impact on the intention to read, respectively. Also, two factors of source credibility and the number of followers revealed the greatest level of synergy in both groups of non-peers and reviewers. Also, subjects were more reliant on comments made by strangers and reviewers than were on comments made by acquaintances, and these comments were in turn strongly motivated by factors such as the credibility of resources, number of followers, and in particular, the social interactions of reviewers.

The results of this study showed that concepts of consumer culture theory were adaptable to the intention to read in social networks. Therefore, promoting a reading culture via cyberspace is underpinned by several factors such as the quality of captions, comments or hashtags, positive or negative comments about a scientific work, number of likes on pages, inclusion of comments by renowned figures as well as the comments made by friends and strangers and the number of likes, comments, or followers, which can in turn influence the positive or negative judgment of people about a post and ultimately the intention to read that post. Accordingly, relevant authorities should pay particular attention to these factors in order to exploit cyberspace capabilities for the introduction of scientific works such as books or other readable and useful resources. In cyberspace, pages that are particularly dedicated to introduction of specialized and scientific books or other works should take into account all of the above points and their upshots. In this case, we can hope that some steps for the development of the culture of reading and its encouragement in society are taken.

Findability is a critical factor of usability and visibility in information architecture. One of the preparations developed to support the findability of social networks is the use of social tagging. Social tagging is an effective way for users to organize, manage, share and search various types of resources. This research done with aim of investigate information tagging behavior and the degree to which the content themes were matched in the educational and successful pages in Instagram visibility, to reach a model for social tagging that can be found to increase the information findability on Instagram that leads to success in information visibility on this social network site. This was a qualitative and exploratory study, carried out through thematic analysis. Thematic analysis is a way to see the text, the good perception and understanding of apparently unrelated information, qualitative information analysis, systematic observation of person, group, position, organization or culture; the transformation of quantitative data into quantitative data. In this regard, more than 2,800 labels (hashtags), from the Instagram theme and educational pages, were selected as a targeted sample based on a competitive bench-marking approach, and analyzed. While classifying hashtags, they were matched to the theme of the contents. Theses hashtags were surveyed from shared posts in 30 selected pages that picked by purposed sampling.     The findings showed that most content with more than 42% of the posts surveyed was related to the photo and the lowest content was allocated to the film with more than 26%. 2844 hashtags dedicated to 300 Instagram posts were categorized into thematic, critical, exclusive, common, descriptive, emphasis, location and event categories. The subject, common, and exclusive tags and hashtags were assigned more to content and used less to emphatic and critical hashtags. Having a well-defined and policy in using of hashtags, the assignment of subject and related hashtags to content, the use of exclusive hashtags for customizing and branding were the behaviors that were showed in these pages in regard of using social tagging.  The findings also indicated that 76 percent of the investigated hashtags matched to the theme of the shared content and were related to the main topic and theme of these pages. This can also cause networking among pages in same theme. The co-occurrence of the theme codes and subject hashtags suggests that the subject code has a co-occurrence with a large number of theme codes, which is due to the fact that many pages have focused on subject hashtags among a variety of hashtags. Investigations showed that the selected pages in the posts surveyed used a specific pattern for hashtaging. Most hashtags were in Persian, and in many cases hashtags contributed to the understanding of visual content because they were sharing the main theme of the content. Successful pages in visibility have more applied subject hashtags in the same time they used less and more the other categories. The type of tags assigned to the content depended on the pages' context. Tagging behavior may reflect information sharing motivations and the hashtags assigned in educational pages can be used as a pattern for the pictures organization, according to their relevance to content theme.

Views of managers and staff are sought about utilizing mobile social networks by National Archives of Iran for service provision.
Method/Research Design: Data is gathered using a questionnaire completed by 150 members.
Findings: 70.9%respondents favored utilizing social networks; 68.6%favoredemploying social networks for service to users; 72.1%favored them for file transfer with INSTAGRAM, while 82.7% favored TELEGRAM and 78.2% file transfer.