جستجوی مقالات مرتبط با کلیدواژه « استراتژی » در نشریات گروه « جغرافیا »

The ecosystem of tourism entrepreneurship is a fluid and multidimensional concept, and its recognition requires attention to all aspects. The purpose of this study is to present a behavioral model of the actors of the rural tourism entrepreneurship ecosystem with an approach based on the future research approach. In the first place, the key players of the rural tourism entrepreneurship ecosystem were identified, and then their behavioral patterns were analyzed by expert experts regarding tourism entrepreneurship development strategies. In terms of orientation, the method of this research is of an applied type with a qualitative aspect and a survey strategy. Its statistical population consists of 25 executive and academic elites in Jiroft city. For this purpose, by using the actor analysis technique and the strategic planning simulation tool called MACTOR, the degree of influence of the key players in the field of rural tourism entrepreneurship in Jiroft city on each other and the degree of their influence on each other, as well as the position of each of Actors against goals (actor-actor and actor-goals matrices) were identified. A total of six key actors were identified. The most insistence of actors on strategies such as the exploitation of local human forces due to the existence of suitable capacities in the rural tourism sector and unanswered needs, and the least on clarifying businesses and preventing the destruction of natural resources through allocated credits and incentive and punitive policies (S5) is.

Comprehensive management is a new concept and a new approach in planning, development, management of water resources and vegetation with special emphasis on economic, social and environmental issues. The purpose of this research is to present the comprehensive management strategies of the Dubai Basin using the SWOT model and determine the implementation priority with QSPM. For this purpose, first the weaknesses, strengths, opportunities and threats of the studied basin were extracted using the brainstorming method and group decision-making for the Doabi watershed in Tehran province, and then the relative importance and final value of each factor in the matrix was determined and analyzed. In order to prioritize the strategies, the QSPM matrix was also used. The results of this study showed that the component of the presence of springs, aqueducts and rivers in the basin with a weight of 0.24 as the most important strength, two weak components of lack of water and humidity in the downstream areas of the basin and low rainfall in the outlet area of the basin with a weight score of 0.24 as The most important weak points, the component of grade 1, 2 and 3 asphalt and dirt roads with a weight of 0.16 have been identified as the most important opportunity and the component of flood and its resulting damages with a weight of 0.18 as the most important threat. The results also showed that the evaluation matrix of internal and external factors was 3.15 and 3.16, which indicated the dominance of strengths over weaknesses and opportunities over threats. In other words, the Doabi watershed is in an aggressive strategy. In order to manage opportunities and strengthen those, strategies were proposed and based on the QSPM matrix, management operations were placed as the first priority and biological operations were placed as the second executive priority.

The peripheral region of the subcontinent holds significant geopolitical importance in the foreign policy of the Islamic Republic. Due to the dynamics of the international system and regional developments, the absence of a coherent foreign policy roadmap has resulted in missed opportunities for Iran in this region. This study aims to analyze the strengths and weaknesses of Iran's foreign policy strategy, propose solutions to enhance national power, and suggest strategies for the subcontinent region. Employing a descriptive-analytical approach, data collection involved library research and documentary analysis. The findings reveal that Iran's foreign policy strategy in the subcontinent operates at two levels. Firstly, it encompasses the entire subcontinent, where Iran seeks to enhance its relations across political, economic, social, cultural, and security domains. Simultaneously, Iran endeavors to develop a comprehensive strategy for its foreign policy within the subcontinent. Secondly, Iran tailors its strategy based on the geopolitical interests and concerns of individual subcontinental countries. By adopting a geopolitical approach rooted in Islamic thought, Iran can formulate a coherent foreign policy strategy aligned with its regional and global roles. This approach ensures Iran's active engagement in regional affairs while maintaining its principles and interests.  

Political units are searching so that they can use their abilities in wider areas more than others. in order to be considered as a dominant actor in the history of the international system. In fact, the examination and explanation of foreign policy strategy and its impact on the function of governments has been neglected so far, which requires a high level of precision that from now on. Iran is located in Southwest Asia between 25-40 degrees north latitude and 45-63 degrees east longitude from the Greenwich meridian, with an area of 1.64 square kilometers, The Islamic Republic of Iran is located in one of the most sensitive geopolitical situations in the world, in such a way that active geopolitical regions with extensive functions have covered it and made this country a center of attraction for regional and global diplomacy. Since foreign policy and The performance of governments is derived from the geopolitical environment and the creation of interaction conditions lies in a set of their spatial and temporal behaviors. Despite the fact that the Islamic Republic of Iran has a strategic position, it is necessary to design and implement foreign policy on geopolitical bases along with effective interaction and creating have a mutual understanding of the conditions of time and place. In examining Iran's geopolitical position in the transformed world system, attention should be paid to Iran's position in South Asia. It is part of the integrated plateau of Iran. This country is one of the most sensitive geopolitical situations in the world. In a way that active geopolitical areas with wide and multiple functions have surrounded it and has made it as a center of attraction for regional and global diplomacy. Since the foreign policy and performance of governments is derived from the geopolitical environment and the creation of interaction conditions in a set of their spatial and temporal behaviors, The Islamic Republic of Iran, despite having a strategic position, it is necessary to design and implementation foreign policy on geopolitical bases with effective interaction and create a mutual understanding of time and place conditions. In the investigation of Iran's geopolitical position in the transformed world system Iran's position in South Asia (independent region) should be taken into consideration. A region where world powers have played a role in dividing their political space for many centuries without considering ethnic and cultural subjects. And they have always seen important alternations in different eras with changes in foreign policy objectives of major powers. In terms of strategy and geo-economics, the Islamic Republic of South Asia has the ability to be an influential player in this geopolitical region. The current research seeks to answer this question: "Given the importance and geopolitical position of the subcontinent region (India and Pakistan), what is the foreign policy strategy of the Islamic Republic of Iran to play a geopolitical role in this region?" According to the hypothesis of the research, some of the natural and human characteristics of the countries of the subcontinent with the Islamic Republic of Iran have similarities and similarities in different dimensions, political, economic, communal and military-security, and based on these similarities and spatial complementarity, the Islamic Republic Iran can develop optimal strategies to achieve the optimal long-term model of its foreign policy in the subcontinent. 

In terms of purpose, this research is a combination of theoretical and applied research, and in terms of nature and method, it is descriptive-analytical research. The method of collecting information is library and document methods. In these methods, using the study of authentic books and articles as well as the study of historical texts in order to explain the geopolitical strategy of the foreign policy of the Islamic Republic of Iran in the subcontinent.

As the findings show, in general, the situation in the subcontinent is such that Iran is simultaneously facing geopolitical opportunities and challenges in this region. Variables such as; Sustainable security of energy and the importance of resources, the existence of common geographical borders between Iran and Pakistan, the existence of cultural and religious commonalities with the subcontinent are among the influential geopolitical interests in formulating the foreign policy strategy of the Islamic Republic of Iran in the subcontinent region. Against the intra-regional competition between India and Pakistan in the subcontinent, the negative impact of the current US sanctions on Iran's commercial and economic exchanges with Shanghai members, the lack of a clear position of China, India and Russia regarding the membership of the Islamic Republic of Iran in BRICS, doubts In the security and economic stability of the Islamic Republic, the replacement of the Afghan-Trans route instead of Iran to supply energy to South Asia, the presence of Israel in the subcontinent and the support of religious institutions that promote Wahhabism in South Asia are influential geopolitical challenges in formulating the foreign policy strategy of the Islamic Republic of Iran. They are in the geopolitical region of the subcontinent. Although the alignment of the policies of Iran and the Shanghai Cooperation Organization in dealing with common threats, but the difference in understanding the meaning of terrorism and religious fundamentalism is one of the most important challenges facing Iran's foreign policy strategy in the field of performance with the subcontinent. 

One of the most important geopolitical regions surrounding Iran is the subcontinent (India and Pakistan). As the findings of this research showed, the geo-economic outlook and geo-political competitions are strengthening due to the two factors of energy and access to the sales market in the subcontinent. By using the analysis of the research findings, the foreign policy strategy of the Islamic Republic of Iran compatible with the geopolitical requirements based on the scale, in the subcontinental region has two levels or procedures; The first level includes the entire region of the subcontinent, and the Islamic Republic of Iran, while developing its relations in the political, economic, social, cultural, and security-military fields, along with the diplomacy of the second path, is trying to develop a coherent strategy in the aforementioned fields. to define his foreign policy in the subcontinent. The second level strategy is explained, revised and formulated separately based on interests, interests and geopolitical concerns, appropriate to each of the countries of the subcontinent region (India and Pakistan). The results show that the Islamic Republic of Iran, by taking the geopolitical approach as the basis of its foreign policy strategy, can codify a desirable foreign policy strategy based on Islamic thought that fits its role in the regional and global arena.

The purpose of this study is to provide a smart marketing model in Bank Saderat. The research method is descriptive-survey according to the research process. The statistical population in the qualitative section includes professors, managers and consultants in the field of marketing as familiar experts and in the quantitative section all managers, deputies and marketing experts of Saderat Bank in Mashhad are 567 people, 229 people were selected by simple random method. The data collection tool of the interview and the questionnaire made the researcher that the results of the analysis of interviews with grounded theory and content analysis showed that the dimensions and indicators of intelligent marketing are: internal environment (identification of creative and innovative forces within the organization, organizational environmental culture, Information resources and reports), external environment (governance policies and laws, competitors status, competitors' evaluation, customers and industry), database management system (complex data storage system, development of related instructions, data storage Structured complexity), competitive advantage (activities and practices, precise policies and strategies, regular system monitoring and evaluation), innovative knowledge (using innovative knowledge as a source of competitive advantage, ideation system, transfer Technology), digital marketing (smart advertising design, use of existing digital tools to market services and products, brand development), intelligent marketing strategies (identifying market opportunities and threats, clear vision, intelligent planning system), information Marketing (market research system, information management system, human resources Reed expert), value creation (creating customer satisfaction, improving product quality, customer relationship management system), intelligent market analysis

Problem definition: 

The need for attention has been raised more than before to the border areas and the competitiveness of these areas by entering the age of globalization. The competitiveness of border regions is an effort to eliminate unfavorable social and economic situations and protection and pay attention to the capabilities of these areas as well as the improvement of physical, natural, and artificial capitals.

The present research has been done with the aim of expressing competitiveness in Kurdistan and analysis of possible situations from future competitiveness in the province.

 The type of the current research is applied in terms of purpose and it is exploratory in terms of nature based on the future research method. Data collection has been done in both library and field methods. To express the status of indicators and extraction of key factors and scenarios from forecasting software, Mic Mac, and Scenario Wizard were used. Meta swot software was used to identify the competitiveness strategy. Qualitative data were gathered with an open questionnaire and document review and quantitative data were collected numerically which was used in the first stage from the open questionnaire for general extraction of effective factors on competitiveness. In the second stage, key factors were extracted from the weighting of Delphi questionnaires in MicMac software.

The results indicated that the competitiveness model of Kurdistan is unstable and fragile. In addition, the research coefficient has shown the realization of scenarios with unfavorable situations. The best solution for moving from unfavorable scenarios to favorable situations has been to emphasize indicators with the most success, inimitability, and compatibility with competitiveness.

 In this study, the authors try to formulate appropriate regional development strategies in the comprehensive development strategy of Astara city and neighboring regions as well as prioritize development strategies in this area, taking into consideration the strengths, weaknesses, opportunities and threats. They have come to the fore and, using a descriptive-analytical approach, library studies and SWOT matrices have sought to develop a regional development strategy for the city of Astara.The findings of the study indicate that, given the internal (strengths and weaknesses) and external (opportunity and threat) scoring criteria, the strategies extracted from the SWOT matrix are in the offensive (SO) state and these strategies are: : Reduction of customs duties and removal of visas with the aim of facilitating trade and economic development of the border region, development of coastal tourism and medical tourism, expansion of geoeconomic relations with Caucasian countries.

Countries are the most important players in world politics. In recent decades, the tendency of countries to establish regional structures has been developing. Peripheral geopolitical regions play a special role in the foreign policy of countries. Countries adopt different orientations in their foreign policy in proportion to regional opportunities and threats and internal strengths and weaknesses. One of the important geopolitical regions around Iran is the South Asian region. It meets the three geopolitical regions of East and Southeast Asia, Central Asia and West Asia. What is happening in South Asia is affecting Iran's national interests and security. Therefore, having a proper strategy in foreign policy provides the necessary ability to maintain and strengthen Iran's national interests in the South Asian region.The purpose of this research is to make Iran's foreign policy strategy in the South Asian region. This research is applied in terms of purpose and is a descriptive-analytical type of research method, and it is done using SWOT and SDM strategic planning models. The findings of the research, while identifying the influential variables including 5 strengths, 5 weaknesses, 16 threats and 12 opportunities, finally suggest a defensive strategy as the foreign policy strategy of the Islamic Republic of Iran. In the meantime, based on the three factors of feasibility, acceptability and appropriateness (compatibility) of the sub-strategy, "strengthening cultural relations in a transparent manner and avoiding sensitive cultural activities" has been given the first priority.

Background and purpose:

Design of buildings based on climate is a method that helps to reduce energy demand of buildings for heating and cooling to use natural energy sources in order to create more comfort and reduce the use of fossil fuels in buildings. The objectives of this strategy include reducing the loss of thermal energy of buildings, reducing the effects of wind on the loss of thermal energy of buildings, providing ventilation of the interior spaces, benefiting from suitable outside climate, benefiting from solar energy for the heating demand of buildings and protecting buildings from sunlight.

Materials and Methods:

 In this study, the design strategy of educational buildings based on climate of Dezful has been developed. For this purpose, the hourly data of the Dezful synoptic station during1986-2019 were used by Climate Consultant and ASHRAE Standard 55. After receiving and standardizing the hourly data of various atmospheric elements, and loading these data into Climate Consultant, the results have been analyzed and the most suitable architectural model for the educational centers of Dezful has been proposed.

Findings and discussion :

Based on the output strategies of Climate Consultant and field visits to the schools of Dezful, the architecture of both the old and new schools, 9 strategies were developed and proposed for the sustainable design of schools in this city based on the factors affecting comfort and the principles such as window shading, high thermal mass, evaporative cooling, forced ventilation by fan and heating in addition to humidity, for the maximum use of the climatic capabilities of Dezful for school activities and avoidance of adverse climate, the most suitable orientation for light-reflecting structures and openings is the south first and second directions close to it for the schools of Dezful. For schools that have already been built and there is no other choice but to use these schools, by planting trees along the walls and undesired openings, the adverse effects of solar radiation can be minimized. The results of the field visits to the city's schools showed that for the design and construction of the new schools, the direction of the south is observed more than the old schools.

 The conflict between architecture and climate leads to an increase in energy use for cooling and heating of buildings; which has negative economic and environmental consequences in addition to mental and psychological health damage for the residents. Therefore, it is necessary to know the climate of each region and determine the standard for spaces according to the climate of each region. As a result, the design of high-performance educational buildings requires the use of accurate and scientific models and software. The study results showed that Climate Consultant 5.5 is highly effective on the design of educational spaces to discover climate design ideas in educational buildings. Therefore, this software should be used for the design of educational spaces in other cities of the province. Given that children and adolescents are more vulnerable to adverse climate in residential and educational spaces compared to adults, and in these spaces, climatic comfort and peace of mind are very important to increase the quality of education. The building design compatible with the climate is very important. To achieve this desired model, the use of walls and openings along the south or directions close to it towards the southeast is the most suitable for the design of educational spaces. 17 strategies were developed and proposed for the design and construction of schools in this city. These strategies can be a document for designers and engineers to achieve the design and construction of schools and educational spaces in Dezful based on its climate.

The current research seeks to develop strategies for the development of tourism services, so that by evaluating these variables, the performance of officials and managers from the perspective of the people, experts, tourists and trustees of Shiraz city, in relation to the development of urban tourism services, and practical solutions for improvement. The existing situation and the satisfaction of tourists should be presented as a result. The goal is to identify points and factors that have positive effects in relation to the provision of services, in relation to the development of tourism. Therefore, this research will be carried out with the aim of developing strategies for the development of tourism services in Shiraz to scientifically analyze the gap between the expectations and perceptions of foreign and domestic tourists from the tourism service centers of Shiraz and develop practical strategies to improve services.

In order to diversify the sources of economic growth and foreign exchange earnings, as well as to create new job opportunities in the country, the development of the tourism industry is very important; Because Iran is among the top ten countries in the world in terms of tourist attractions and has a great potential for international tourism. One of the most important measures required to improve tourism economic indicators in the country and the city of Tabriz is to adopt strategies for marketing tourism according to the conditions of the post-modern era and post-modern tourists. In this regard, this article, with an exploratory approach based on future research methods, has evaluated postmodern tourism marketing strategies using Delphi methods, cross-effects analysis, scenario writing, and SWAT. The results show that among the 49 indicators affecting the future of post-modern tourism marketing in Tabriz city, 21 indicators were selected as vital drivers. 63 situations (scenarios) were developed for scenario development using selected indicators, and after evaluating and weighting the scenarios, 6 scenarios were selected as possible scenarios out of 3621 scenarios, among which the fifth scenario is the best and basic scenario. Analysis and presentation of the selected leaders. Among the four strategies based on the SWAT method, the offensive scenario with a score of 0.0108 was suggested as the best strategy.

To investigate the scientific nature of hazardology, despite the efforts that have been made, it is insignificant and this is a global challenge. Because there is little scientific-experimental research in this field. On the other hand, in many countries, the traditional view of this science is more than the academic view. The understanding of hazards has gradually increased through the patient research of many thinkers over the past years. It started with systematic scientific content since the formulation of the Yokohama Strategy for a Safer World and is planned with a more comprehensive approach in the Sendai Framework for Risk Reduction for 2015-2030. Result The answer to this question is obtained from the investigation of hazards events, the scientific response to those events, and the scientific development of hazard science over time.Therefore, the purpose of this article, while introducing the strategy of hazard science knowledge, is to show the transcendental role of strategy to strengthen the intellectual foundation of hazard science and to provide an insight into the scientific nature and usefulness of this knowledge in contemporary times. This article was written using the qualitative explanation method and taking into account the assumptions affecting decision-making and choosing the best scientific approach. As a result, fourteen strategies for hazard management were explained.Innovation: The innovation of this article is inventing new and reliable concepts about hazards and recognizing a newer approach in facing it and paying attention to the design school of this science, which is expected to be informative strategies to strengthen the knowledge of hazards in the present and future and to national and international working groups. Help to reduce the effect of risks by using strategy.

This study was conducted to evaluate the opportunities and threats to the development of tourism services in Shiraz. This research is applied in terms of purpose and descriptive in terms of survey method. The first statistical population includes the managers and all experts of cultural heritage and tourism office of Fars province. The statistical population was responsible for identifying strengths, weaknesses, opportunities and threats in the Delphi method. The information required for this study, were collected and analyzed using three questionnaires. The first questionnaires, were distributed among the members of the first statistical community, led to the identification of internal and external environmental factors affecting the strategic decisions of the tourism industry. Questionnaire number two was designed based on Saaty scale and pairwise comparisons and was decided at the disposal of the group to calculate the relative weight of the groups of weakness, strength, opportunity and threat. Questionnaire number three was developed based on pairwise comparisons and Saaty scale to identify the relative weight of components and factors identified in each group by the decision group. Findings showed that Shiraz city should use three strike strategies (short-term), medium-term strategy and long-term strategy to deal with opportunities and threats to develop tourism services in this city.

Human resources as the most important assets of knowledge organizations and a source of creativity and innovation that have individual capabilities, talent, knowledge, experience, skills, abilities and attitudes, are the main foundation of organizational success. Sustainable in Iran's petrochemical industry is based on the future research approach. The purpose of the research is applied research and developmental and qualitative research and its implementation method is descriptive-survey research. The statistical population of the study is 15 experts who as a decision team in identifying indicators and dimensions of variables using non-random (targeted) method and snowball method . The research findings indicate that the model of sustainable human resource management in the Iranian petrochemical industry is based on a future research approach consisting of four main dimensions (input, organization, process, output) and 15 components and 53 indicators. These findings were obtained in three stages of expert questionnaires, the first stage Delphi technique and the second stage Delphi technique, which should be considered in all four dimensions.

The tourism industry, as one of the most diverse and largest industries in the world, is the most important source of income and job creation for many countries in the world. This industry, which is called as the engine of development, due to its economic importance, Social is receiving more and more attention and governments care about it, and today it is one of the main and solid foundations of the world economy, including one of the most important industries with rapid growth in world economic development, which creates the highest amount of added value to It can directly and indirectly affect other economic and cultural activities. Therefore, this study was designed to investigate the impact of tourism industry on the development of Ilam province using hierarchical analysis methods and SWOT. . The results of this study from the perspective of the elites indicate that the tourism industry has not been able to have a significant impact on the economic components of development, while the share of this industry in the socio-cultural components has been more important. According to SWOT analysis, strengths, weaknesses, opportunities and threats of development have been identified based on this section and finally competitive strategy has been introduced as the final strategy from the point of view of the elites. 

AbstractToday, urban tourism has become an important issue and activity that has caused extensive spatial changes in large cities. Cities are considered as tourist destinations due to the existence of living and welfare facilities, economic activities, trade, industry, culture, politics, health, communication, leisure and having historical and tourist attractions. The heavy dependence of cities in Iran on oil revenues has led to inadequate urban growth and encouraged consumerism. In addition, due to the fact that oil resources are finite and unreliable, it has disrupted the economic process of cities. One of the most important strategies to get rid of this challenge is to pay attention to other factors for development. Creativity is an essential element in the social, economic and cultural development of cities that is necessary to increase the commercial capacity of cities. This facilitates the exchange of knowledge and experiences between all walks of life and allows artists from all walks of life, especially in the field of culture, to acquire innovative skills and promote cultural productions. For this purpose, the present study was conducted to investigate the tourism development strategy of Nahavand city using the SWOT model. This research is applied-theoretical in terms of purpose and descriptive-analytical in terms of method. The required information and data are collected through library and field methods. The results of the research indicate the existence of tourism development capacities in Nahavand city, however, there are obstacles in this way.

One of the prerequisites for the entry of neighboring countries into the process of globalization and the establishment of sustainable regional and global peace in the twenty-first century is convergence. Given some of the obstacles to Iran's convergence with neighboring countries, the need for feasibility studies and the design of appropriate strategies with emphasis on border interactions to create convergence, taking into account the realities of time, seems necessary. One of the most important neighboring countries around Iran is Iraq. Despite having the most common border, as well as various similarities, even after the fall of the Ba'athist regime and the rise of the Shiites, Iran and Iraq still suffer from some obstacles to sustainable and systematic convergence, which if not addressed can lead to divergence and serious challenges in the coming decades. Therefore, the present study, with a mixed method design (descriptive-analytical and survey) and multi-criteria decision-making problem-solving method seeks to answer the question of whether the role of border interactions with respect to regional and international conditions in the twenty-first century is the most appropriate strategy in Iran in creating convergence with Iraq? In this regard, by using library and field studies and using SWOT technique, 4 strengths, 4 weaknesses, 5 opportunities and 3 major threats in border interactions affecting Iran's convergence with Iraq were identified and 8 practical strategies were developed. Strategies were prioritized using the MCDM method through questionnaires and interviews. The results of the pairwise comparison questionnaire show that the strategy of "creating geo-economic links in border interactions" to create the grounds for Iran's convergence with Iraq were in the first place and other strategies were in the next ranks.

The purpose of this study is to design a strategy-based model on the human resourcesdevelopment in the tourism industry of Isfahan province and to develop a roadmap forits implementation. In terms of purpose, this research is of applied and developmental research type and in terms of implementation method, it is considered as a descriptiveresearch of survey type and in terms of research plan, it is of exploratory mixed type.In the first stage of the research, all published researches related to the research topicwere analyzed using Meta-synthesis method which the results of this analysis were toidentify and classify 9 human resource development strategies. Then, by consulting 10experts and analyzing those using structural-interpretive modeling method, thesestrategies were Leveling and the relationships between them were determined.According to the results, at the lowest level, the strategy of "designing the model ofjob competencies of the tourism industry" and "designing the human resourceinformation system" has the greatest impact on other strategies and at the highest level of the strategy "Tourism industry" was the most dependent. Finally, using the intuitivefuzzy AHP technique, human resource development strategies of Tourism industrywere prioritized. The findings showed that designing the model of job competencies ofthe tourism industry, providing public education and subsidy allocation, and offering discounts on training courses are the most important strategies for the human resourcesdevelopment in the tourism industry in Isfahan province

The strategic management and planning is the highest level of management that has a long-term attitude in resource allocation and decision making. Relying on a combination of perspectives, policies, structures, and effective systems in this field, the strategic approach in water resources management prevents sudden future events and crises that will lead to the sustainable development of water resources (Pour Fallah et al., 2009). Determination and development of water resources are one of the important steps in sustainable use of water resources. There are several methods and models for this purpose, each of which contains its own concept and insight and follows specific techniques and instructions. Among the various models, the SWOT matrix, which assesses the system strengths, weaknesses, opportunities, and threats, is more common and well-known (Hill and Vetbrook, 1997). Extraction of a strategy based on the strengths and weaknesses of the internal environment and the opportunities and threats outside the management field provides realistic solutions to the decision maker, and the closeness or distance of the solutions from the sustainable development model - planning (Azarnivand et al., 2013). Although the common use of this model is mainly related to the strategic planning of production and service organizations, its unique features make it possible to use it in the analysis of various issues such as watershed management at extra- organizational levels.  More recently, the use of SWOT analysis for water resources management has been proposed in previous research (Petusi et al., 2017; Negar, 2015).

This study was performed in four main stages, namely identification of internal and external factors, weighting of factors, creation of matrix for the evaluation of internal and external factors, and finally selection of appropriate strategies (Ghazavi, 2019).  The formation of SWAT matrix leads to the presentation of four management strategies as follows.

• Competitive/Aggressive Strategy (SO): By implementing this strategy, an effort is made to take advantage of external opportunities.
• Review/Conservative Strategy (WO): The goal is to take advantage of opportunities in the external environment to improve internal weaknesses.
• Diversity Strategy (ST): Reduce the impact of external threats using strengths.
• Defensive Strategy (WT): Defensive mode that aims to reduce internal weaknesses and avoid external threats (Sarai and Shamshiri, 2013)

According to the results of the present study, the total final score of internal factors was 2.98 in the evaluation matrix, which can mean the strength of internal factors. The total final score of external factors was 2.89 in the evaluation matrix, which means that Natanz city has been able to take advantage of the factors that create opportunities or situations, or avoid some of the factors that threaten the city. Based on the results, the best strategic position for Natanz urban watershed is in the offensive range, which focuses on internal strengths and external opportunities. Besides the existing capabilities and potentials in Natanz should be used in managing runoff management.

In order to provide appropriate strategies and strategies for strategic management of Natanz urban watershed, strengths, weaknesses, opportunities, and threats were studied using the SWOT method. The findings show that Natanz city, despite a low level of the urban basin for various reasons, was not able to make optimal and desirable use of this natural facilities for its development and progress. The existence of impenetrable levels, digging numerous wells to supply water to factories and industries, and the lack of municipal wastewater treatment plants are some of the threats to the region. According to the results, aggressive strategy is the best structural strategy for the Natanz urban watershed.