جستجوی مقالات مرتبط با کلیدواژه « health tourism » در نشریات گروه « جغرافیا »

There are various types of tourism depending on the motivation for travel, one of which is health tourism. Health tourism has grown significantly in recent years due to the spread of machine life and psychological pressures. This type of tourism includes individuals and groups who travel for medical treatment, such as using mineral and warm waters, spending time in recovery, and so on. As one of the natural resources, hot springs are a part of health tourism that are used to treat various medical conditions. The current research focuses on the hot springs of East Azerbaijan province. The study is descriptive-analytical in terms of methodology and applied in terms of purpose. Due to its geographical location, climatic features, and geological and tectonic conditions, East Azerbaijan province is considered one of the important centers of hot springs, which are concentrated around Sahand mountain and Bozgoush mountain range in the northeast of Kalibar. This research uses the Comanescu method, library research, Internet-based surveys, documentary studies, and surveys of 20 experts from the Regional Water Organization and the Provincial Tourism Department, Motalleq Hot Springs, Bostan Abad, Asbforoushan, Allah. Haq, Isti Su Liqvan, Yel Sui, Top Tapan, and Dash Alti were selected and evaluated. The results revealed that the Motalleq Hot Spring, with a total score of 86, has the highest score among the eight selected springs. The Asbforoushan hot spring comes in second with 84 points, the Yel Sui hot spring comes in third with 82 points.

What is important today in various markets, including health tourism, The existence of a Loyal tourist is because the cost of finding a new tourist is more than 1 times the Maintenance of a loyal tourist . on the hand, the main research that has been done. In the Field of health tourism demand so far, It has focused on the number of tourists as a Dependent variable. In addition, in all functions of health tourism, the issue of Heterogeneity of tourists in the study of tourism demand has not been considered.

Therefore, this study aims to estimate the tourism demand by land management areas. According to 3tourist land management areas in this article, which include area (Gilan, Mazandaran, Golestan and Semnan), Region (East Azerbaijan, West Azerbaijan, Ardabil And Kurdistan), Region (Hamedan, Kermanshah, Lorestan and Ilam), Region (Isfahan, Chaharmahal and Bakhtiari, and Khuzestan) Region (Fars, Bushehr, Kohgiluyeh and Boyer-Ahmad), Region (Tehran, Qom and Alborz), Region (Zanjan, Qazvin and Markazi), Region (Yazd, Kerman, Sistan and Baluchestan and Hormozgan), And Region (South Khorasan, Razavi Khorasan and North Khorasan) Therefore, the Purpose of this study is to estimate the sensitivity of health tourism in land management Areas (except area5) using the model of Glinus et al. ( ).

According to the results of The research, the data of which were extracted from the questionnaires of foreign tourists, In all areas there is the highest sensitivity to costs.

Due to the impact of high tourism Sensitivity to costs such as transportation and travel costs, Cost of ccommodation and the Cost of health services in tourism demand Prevention and the impact of relative prices (Exchange rates), Accommodation fee, treatment fee and service price, Develop and Increase domestic services at a lower cost than foreign competitors by the government.

The current research has been carried out with the aim of designing a content marketing model with the approach of strengthening health tourism for the study of Tehran city. This research is applied in terms of purpose, exploratory in terms of approach, and qualitative in terms of type. The statistical population of this research was a group of experts including health tourism managers and senior supervisors and university professors in the fields of marketing management and tourism management, and based on the purposeful sampling method, 11 people were selected as a statistical sample and were interviewed. In order to analyze the qualitative data, the Delphi method was used (with the help of 20 experts who were selected by the snowball method). In this method, the approach adopted in this research to analyze the interviews was theme analysis. In total, 134 codes were extracted from the interviews, and after preliminary examination, 38 basic themes were identified. In the following, the themes that fit together were merged in a new combination, which resulted in the achievement of fifteen constructive themes. Finally, by paying deep attention to the constructive themes and recognizing their similarities and differences with each other, more general categories called overarching themes (including: causal factors, environmental factors, strategic factors, value of the country's health tourism brand, primary consequences, and consequences secondary) was created. Finally, the results of the research led to the design of a content marketing model with the approach of strengthening Iran's health tourism, and the hypothetical relationships of the model were tested and verified in a large society.

Today, medical tourism is growing rapidly and many countries have documented plans for the development and exploitation of this branch of health tourism. As one of the border areas of the country, the city of Ardabil has a favorable climate and of course natural and infrastructure potentials, it is prone to progress in the field of medical tourism, but until now it has not been able to achieve a position commensurate with its properties. In this regard, the aim of this research is to plan the development of medical tourism in Ardabil city. The current research is descriptive-analytical in nature and practical in terms of purpose, and its statistical population consists of experts in the field of medical surgery in Ardabil city, using the snowball method, 10 experts familiar with the subject in Ardabil city, as a sample. Selected research statistics were selected and questioned. Also, strategic management models (SOAR and QFD) have been used to analyze the obtained data. The results of the SOAR matrix indicate that 7 strengths and 6 opportunities have been identified for medical tourism in Ardabil, and in this regard, 3 ideals and 5 results have been compiled. In addition, 5 strategies have been developed to achieve these results and goals. Finally, the prioritization of strategies using the quality house model showed that the strategy of "using competitive advantages (such as the low cost of medical services in Ardabil city) in line with the development of medical infrastructure and diversification of related services", is the most important strategy for the development of medical tourism in Ardabil. The result is that the three pillars, the medical community, officials and financial resources, which happened to be the basic needs of this research, are the most important factors in the development of medical tourism in Ardabil city.

One of the types of supply chain is health tourism, which provides a good opportunity for developing countries to attract health tourists from different countries of the world by providing high-quality and cheap services, but so far not much research has been done in this field. For this purpose, the purpose of this research was to identify and rank the factors affecting the success of the health tourism supply chain in Shiraz city. The research method is a descriptive survey. 56 health tourists who had traveled to Shiraz were selected and interviewed non-randomly. Data and scenarios were analyzed using the fuzzy cognitive mapping technique and the research model was designed using social network analysis, for which FCMapper and Ucinet software were used. In line with the success of the supply chain of health tourism in Shiraz city, several factors are involved, among the factors of appropriate strategic planning, flexibility in providing services and government policy for the development of health tourism were the most important respectively; Because they were more central. The results of the research indicate that by formulating a long-term strategic plan to specialize hospitals and equip hospitals and medical centers and improve tourism and medical infrastructure, create conditions to provide diverse services to tourists with different financial and social conditions and situations can increase the number of tourists.

In addition to domestic activities, women also have a large share of manpower in activities outside the family. The health tourism industry is one of the industries in which women have a colorful presence. While women's empowerment health has not been studied in the field of tourism; Therefore, the purpose of this study is to investigate the empowerment of women in the health tourism industry. This research is part of exploratory research and with a mixed approach seeks to study the factors of women's empowerment in the health tourism industry and prioritize the identified factors and has been done in Yazd province. In order to analyze the information, in the first phase, the theme analysis method and in the second phase, the structural-interpretive modeling method have been used. The results of the study identified 31 enablers that were prioritized using an expert panel. Thus, social factors have the most impact and political and psychological factors have the most impact. This study presents a new approach to women's empowerment in health tourism. Thus, most of the identified factors are related to social category. Therefore, improving social behaviors and the environment in which they live can lead to greater empowerment of women.

Health tourism is one of the fastest-growing branches of tourism in the world. Health tourism not only leads to the strengthening of the scientific, political, social, and regional sectors but also has many economic and marketing benefits. Therefore, to increase the economic prosperity of the country and promote the health tourism industry in Iran, and achieve a suitable position among the countries of the region, it is necessary to understand the marketing of health tourism development. The present study examines the marketing model of health tourism in Tehran. The research method is qualitative, applied in terms of purpose, and exploratory and explanatory in terms of approach. The sample of the research consisted of experts in the tourism and health industry, and 12 people were selected as the sample of the research using snowball sampling. In this study, content analysis based on open, axial, and selective coding was used to analyze data from semi-structured interviews based on the principles of grounded theory. The results indicated that to investigate the marketing process of health tourism development in Tehran and the relationships between the identified components and dimensions, a data-driven theory framework was used for modeling, which involved determining the dimensions, components, and concepts. The proposed framework was presented as a conceptual model consisting of 22 components and 7 dimensions. Given the need for mixed marketing elements, especially medical services (product), treatment costs (price), natural factors, and preventive processes, recommendations for health tourism should be diversified for various consumer groups.

The globalization of healthcare has led to the emergence of a new form of tourism known as health tourism. Given the special importance of tourism and especially health tourism and the resulting economic benefits, the quality factor can be important and fundamental. Among the factors that can affect the quality of health tourism services are cultural values. Therefore, this study aims to investigate the effect of cultural values ​​on the perceived quality of health tourism services in Sarein city, which is done using Hofstede culture model and Padma service quality model. The statistical population of this study includes all domestic tourists who entered the city of Sarein in the period of June and early July of 2018. A researcher-made questionnaire was used to collect data and out of 400 distributed questionnaires, 372 people answered the questionnaires. Structural equations and LISREL software were used for data analysis. The results show that the relationship between pleasure-seeking/self-control and perceived quality of health tourism services is significant and positive. Also, a positive and significant relationship between long-term/ short-term orientation, degree of ambiguity acceptance, power distance, masculinity/ feminism and individualism/collectivism with the perceived quality of health tourism services was confirmed.

The outbreak of the corona virus was a widespread crisis that affected all geographical areas. Many countries implemented various measures and strategies, one of the most successful and up-to-date being green zoning. Green zoning is one of the zoning methods in different geographical areas that is dynamic and temporary and by implementing different mechanisms and strategies, minimizes the problems and risks caused by the corona epidemic. The main purpose of this study is to present a green zoning approach to deal with the challenges of the Corona epidemic in the health tourism areas of spa cities. The approach used in research, is a sequential exploratory approach that uses the qualitative method of thematic analysis in the first phase and the quantitative survey method in the second phase. The main tool used in the qualitative phase is a semi-structured interview and in the quantitative phase is a questionnaire, which was extracted from 11 experts in the qualitative phase and 23 in the quantitative phase, respectively, relevant information and data. According to the research findings, in the qualitative phase of the semi-structured interviews, 67 indicators were identified, from which 22 basic themes, 8 organizing themes and 3 global themes were extracted. In the quantitative phase, the weight and importance of the studied indicators were studied and analyzed using Shannon entropy and fuzzy TOPSIS techniques. From the results of the present study, we can identify the dimensions and indigenous components of this type of zoning, which were obtained using the opinions of experts and scientific methods. Also, pointed to the situation of the cities at the foot of Sabalan Mountain, which in terms of the obtained indicators, the city of Sarein is in a favorable or good range and according to the components of green zoning, can work to provide health tourism services.

The pattern of population growth in the world shows a growing trend towards old age, and this itself has become the origin of creating a global approach in the 21st century. With the increase in the rate of aging in the world population and the increase in the number of elderly people, one of the industries for which this part of the market seems attractive in the last few decades is the tourism industry. Medical tourism is one of the proper activities for the elderly to bring back and improve their physical and mental aspects. Due to the fact that understanding the destination selection process of elderly medical tourists is very important for governments, tourism organizations and tour operators in the field of global competition, in this research, first by reviewing the literature in the field of medical tourism for the elderly, the necessary dimensions and indicators present in the medical tourism destinations required by this group of health tourists have been identified, and in the next step, using the analytical methodology of "interpretive structural modeling", the relationships between dimensions and factors affecting the choice of health tourism destination from the perspective of elderly medical tourists have been determined and analyzed in an integrated manner. The results of this study indicate that the factors of medical centers having specialized and trained human resources in various medical-psychiatric aspects related to elderly medical tourists, humanitarian view and proper treatment of doctors and medical staff, the existence of comfort and recreational facilities around the medical centers to increase the comfort and security of tourists, the ability of hospitals and medical centers to provide services, suitable accommodation facilities for elderly medical tourists, and reducing the visit and examination time of elderly medical tourists are among the most important and prominent indicators necessary to attract elderly medical tourists to a health tourism destination.

Kurdistan province is one of the provinces of the country that can become an important center of health tourism in Iran due to its proximity to Iraq and Kurdistan of Iraq. Existence of numerous resources, such as the large number of patients in Kurdistan of Iraq, tourist attractions and climate of Kurdistan, low cost of medical services, equipping a number of medical centers in the province with modern medical equipment, the province's capacity for medicinal plants and the province's pristine nature. Nature therapy, cultural and linguistic homogeneity with Kurdistan of Iraq, and the training of physicians by Kurdistan University of Medical Sciences have enhanced the province's capabilities in the field of health tourism. Kurdistan, with 227 km of border with Iraq, as well as the three border cities of Baneh, Marivan and Sarvabad, has a good potential for the development of medical tourism, but nevertheless, the revenues of this province from the health tourism sector are still low and in fact despite the potential. Many of these types of tourism have not been able to play an effective role in the economic and social sustainability of the province. In this regard, the two main research questions that must be asked during the strategic planning process as follows: 1- What are the most important internal and external factors and processes affecting the development of health tourism in Kurdistan province by attracting health tourists to the Iraqi Kurdistan region? 2- What are the most effective strategies and favorable perspectives for the development of health tourism in Kurdistan province by attracting health tourists to the Kurdistan region?

The present research is applied in terms of purpose, descriptive-analytical in terms of type and a combination of documentary-survey method in terms of data collection. In order to achieve the objectives of the research and, in fact, to plan the development of health tourism in Kurdistan province by attracting health tourists from the Kurdistan of Iraq, it was necessary to form a specialized or Delphi team in the present study. In this regard, an attempt was made to form a team consisting of experts, managers and officials, local experts. In quantitative method, in the present study in the form of using Hierarchical analysis process (AHP) to determine the most desirable strategies for the development of health tourism in Kurdistan province by attracting tourists to the Kurdistan region in combination with SWOT technique in the process of strategic planning.

Findings indicate that the low cost of treatment in the province, ethnic and cultural affinity, extensive socio-economic ties, the existence of ancient traditional medicine and numerous medicinal plants with healing properties and having pristine nature and numerous mineral water springs, capability Unique to other trans-provincial competitors, such as the cities of Tehran, Kermanshah, Tabriz, Urmia and even Turkey are among the strengths of tourism in the region, which if the necessary conditions and infrastructure are provided, can Help the sustainable attraction of health tourists from Iraq.Also, the study of the weaknesses identified as the main obstacles to the development of health tourism in Kurdistan province in order to attract health tourists from the Kurdistan region of Iraq shows that the health tourism system in Kurdistan province to attract tourists from the Iraqi Kurdistan region with several challenges. In both main dimensions of supply and demand and in various components, which are necessary to develop health tourism in the province. On the other hand, opportunities and threats affecting the health tourism status of Kurdistan province, had a range of performance and impact from local to national and transnational level to understand the importance of the impact of the tourism situation of destinations from trans-regional conditions and its consideration and management .In order to determine the most important strategies for the development of health tourism in Kurdistan province, it was determined that among the opportunities; The reason for the persistence of the exchange rate difference, among the forces, is the presence of Kowsar Hospital and private hospitals and clinics (completion of Aria Private Hospital), among the threats; The reason for the existence and emergence of powerful competitors active in the health tourism market of Kurdistan of Iraq (Tehran, Kermanshah, Tabriz, Orumieh) and among the weaknesses, the cause of weakness in management, planning and monitoring in the development of health tourism in Kurdistan, with Having the highest relative weight has the greatest impact on the four strategies adopted. These identified cases had the greatest impact and importance among their factors so that they can be confidently mentioned as key drivers or very influential factors in the development and expansion of health tourism in Kurdistan province.

The final result of the research as a future perspective for the development of health tourism in Kurdistan province By attracting tourists from the Kurdistan region of Iraq in the future, it should become a reliable and privileged center in the field of health tourism for the market of Iraq Kurdistan in the next 10 years.A center that has the power to compete with other competitors outside the province in attracting health tourists from the Iraqi Kurdistan region. The current communication with the rival centers is coordinated and the health tourists of Kurdistan region are purposefully directed from this province to other neighboring centers if the tourist needs and interests. In this perspective, the basic principle of diversification of health tourism products was laid in order to increase the length of stay and spending of tourists. This perspective emphasizes the use of rural areas with tourism potential and health tourism in the province, and in order to achieve the principle of balance to distribute the benefits of tourism for comprehensive support, these rural areas, as a support And sub-centers that support the main centers were considered

Health tourism has many dimensions and for comprehensive and sustainable development, this issue should be considered from different perspectives. According to research, one of the factors slowing down the development of health tourism in the country is the issue of infrastructure. The present study answers the questions that how many categories are health tourism infrastructures in the country divided into? What are the institutions responsible for developing health tourism infrastructure in the country? What should be the pattern of development of health tourism infrastructure in the country? Findings including tourism, medicine, and health, transportation, banking and insurance, foreign affairs, and academia, reflect that. The development of health tourism depends on paying attention to seven categories of infrastructure, including economic, social, systemic, regulatory, transportation, physical and communal, and while determining the responsible organizations and institutions, the model of infrastructure development with emphasis on two concepts (Renovation and Modernity) are suggested.

The city brand is generated by different dimensions of the city identity, and the identity of a city stems from natural, climatic and environmental, economic, social-human, and finally its physical identity. Therefore, successful urban tourism is of high importance in city branding, history, and identity. Health tourism is one of the growing and trending sectors of the tourism industry in the world and is considered as one of the best aspects of economic development in Iran. In the present study, the city of Mashhad is chosen due to its unique capabilities in the field of branding and attracting health tourists. This research is descriptive-analytical and uses library research, interviews, and field studies for data collection. To analyze the collected data, interpretative phenomenological analysis (IPA) is used. In this model, each indicator is measured based on two dimensions of importance and performance. The statistical population consisted of 23 experts chosen by the quota sampling method. To assess each parameter, two questions were asked about the importance (optimal status) and the level of performance of each item (current situation) of the desired indicator in the city of Mashhad. The results of the study showed that although the revenues of health tourism form a major source of income for cities, there is no independent identity, a specific urban brand, or even an urban brand umbrella in this regard, Mashhad. Consequently, not only there is a lack of coherent and coordinated action or plan in this field, but previous attempts have led to a waste of money and financial resources.

Due to international sanctions and the Corona epidemic, tourism-related jobs in the metropolis of Mashhad have been more affected by other factors than other industries. The objective of the research: Leading research tries to investigate the factors affecting the exploitation of entrepreneurial opportunities in health tourism in Mashhad; In addition to the current situation, it can provide solutions in the future to improve this industry.

This research has been used to collect and analyze the findings using a combination of quantitative and qualitative methods and has been organized based on the combined sampling method. The data collection tool was interviews with 204 entrepreneurs in the field of health tourism, which was done using a semi-structured interview method. Since the data approach of the foundation was the basis of analysis, the effective factors identified in the form of 6 categories, 12 components, 16 indicators, and 66 identification codes, and the degree of the agreement was measured using the Thomas Cohen test. After confirming the findings, the researcher-made questionnaire was prepared and again provided to experts and entrepreneurs. After distributing and collecting the questionnaires, the data were entered in SPSS software and analyzed using Friedman quantitative prioritization test. The output showed that the most important priorities affecting the entrepreneurial field of health tourism in the city of Mashhad include the four main indicators of promoting entrepreneurship culture, public transportation management, education, and population. Finally, suggestions have been made to improve the health tourism situation of Mashhad from an entrepreneurial perspective.

This research has been conducted with the aim of the role of foreign policy on the process of attracting tourists in the perspective of 1404. Considering the importance of attracting tourists in the country and recognizing the factors affecting it in line with the 1404 document in order to achieve sustainable tourism development and obtain top tourism rankings, the study of government policies, especially in the foreign field, is very necessary in this study. Has undergone a scientific review. This research has been done by qualitative method and the required information has been collected by using focused interviews with experts and using valid documents and has been analyzed by using descriptive-analytical method. As a final result of the research, it can be said that according to experts, the foreign policy of the country is in the middle of the process of attracting tourists is moderate and the correct foreign policy of the government towards other countries has a great impact on the process of attracting cultural, historical, religious and health tourists. has it.

The first step in health tourism is recognizing capabilities. The aim of the present study is to assess the feasibility of Aran and Bidgol salt lake health tourism with emphasis on the construction of a salt therapy site. This research is of applied type and its method is spatial data analysis. The method of data collection is two methods of field studies and the use of basic maps and satellite images. First, the criteria and sub-criteria of the location model for the construction of a salt therapy site, including: access (access to tourist attractions), access to raw materials (salt), access to accommodation and welfare and urban planning; Landscape (land use), protection of natural resources (desert national park), restrictions (distance from salt mines and distance from swampy areas) and hazards (distance from faults and distance from aqueducts) were determined. Then, their scoring was done through hierarchical analysis model and expert opinions. After preparing the layers of the indicators and applying the points obtained from the model to them, the weighted layers of the criteria were obtained, which combined led to the preparation of a suitable layer for the salt therapy site. Finally, in order to determine the optimal proportional location, the scoring range of the proportional layers was classified into 5 priorities. The results showed that the area of floors with the potential to build a salt therapy site includes an average potential of 10973; High potential 3413; The potential is very high 1357 square kilometers. Areas located in the east of the region and areas near the access route in the central part of the region have more potential. Designed to have. Existence of natural, historical-cultural attractions and access to raw materials (salt) in the region can provide the conditions for the construction of a salt treatment site.

Nowadays, tourism, as one of the most dynamic industries in the world, it occupies an important part of the economic and productive activities of developed and developing countries. Therefore, strategic planning in order to form and develop tourism in its various types, has been proposed as a basic strategy in spatial planning projects of many countries. Given the importance of the issue, the aim of the present study is providing a model for the development of health tourism with futures studies approach in Tabriz metropolis. The research method in the present study is mixed and combination of quantitative and qualitative approaches with the nature of a futures studies, which has been used in order to collect information, from the Delphi technique of elites and city managers (20 experts in the field of tourism) and for the purpose of data analysis, cross-effects analysis technique in MICMAC software. The results indicate that the future development of health tourism in the Tabriz metropolis will be strongly influenced by the privatization of health tourism services; create harmony and integration between relevant agencies in health tourism; and evaluation of the current treatment status (potentials, facilities and shortcomings). Also, the results of stability/instability evaluation of the system and the drivers affecting the development of health tourism in Tabriz metropolis indicate that the system and drivers are invariable and stable and in most criteria need to be upgraded, and some criteria need to change procedure and strategic planning in various social dimensions, institutional-managerial capacity building, coherence of coherent laws and privatization of health tourism services are felt with the support and supervision of government agencies in order to achieve sustainable development of health tourism.

By identifying the capacities of health tourism in rural areas, it is possible to create an entrepreneurial atmosphere in these areas. Therefore, the purpose of this study was identifying and ranking the factors related to entrepreneurship development in rural health tourism innovation in Qalat village. This research is Descriptive survey and interviews were conducted with 36 tourists of health tourism who were non-coincidental selected. Data and scenarios were analyzed by using fuzzy cognitive mapp and the research model is designed using social network analysis. The findings show that several factors are involved in development of entrepreneurship in the rural health tourism innovation in Qalat village, where the strategic planning factors and the support of government agencies and organizations are more central, respectively. The results indicate that the number of tourists can be increased with proper and rational planning and support of private and public sectors in order to enhance the potential of the village in the field of health tourism.

The health tourism industry can act as a driving force and develop ancillary industries.Often the development of health tourism takes place without planning, although there are cases where tourism is deliberately planned using the growth pole strategy.This strategy includes creating health tourism facilities in places that are strategically suitable as centers for promoting tourism development and health development. The present study tries to evaluate the pattern and model of growth pole in health tourism. In this research, the Delphi method and the Likert scale (5-1) have been used with the consensus and agreement of experts and specialists and through a questionnaire and in Excel environment. The Delphi method is a method to reach the consensus of experts on various topics and after approval, it is known as a theory.This agreement is expressed as the percentage and average response of experts. A percentage above 51% indicates the consensus of the elite and less than 51% indicates a rejection of the theory. Findings show that the city of Tabriz has the necessary capabilities to become a health tourism hub by considering the growth pole strategy.