جستجوی مقالات مرتبط با کلیدواژه « صنایع خلاق » در نشریات گروه « مدیریت »

The mission of human resource management in organizations is to recruit talented individuals. Recruiting capable and talented individuals is one of the primary strategies of management in any organization. Most companies cannot immediately recruit talented people as new members, and this lack of talent is the biggest barrier to the growth of corporations. Addressing this deficiency is considered a strategic advantage. Each organization will need employees with distinct skills and experiences to succeed. Consequently, in today's successful organizations, employees are irreplaceable. Therefore, human resource managers, by influencing the people who are recruited into the organization, assist in enhancing metrics such as quality, productivity, and customer satisfaction in the organization.
When the nature of the industry is creative, talent management becomes the top priority for a creative organization. In this case, supporting the company's strategy will be one of the main functions of the human resources department, as creative employees can be considered the main source of creating a sustainable competitive advantage. Creative industries can be described as sectors at the intersection and overlap of culture, technology, science, and commerce. In the National Document for the Development of Cultural and Soft Technologies, creative industries are defined as sectors that engage in the creation of ideas, production, and distribution of products and services with a cultural nature.
These industries are mainly knowledge-based and driven by creativity, skill, innovation, and technology, typically supported through copyright and intellectual property. Cultural technologies comprise a set of methods, tools, and processes for converting knowledge and cultural resources into cultural goods and services that convey cultural values desired by technologists in the cultural sphere. Soft technologies encompass a set of norms, procedures, regulations, institutions, and systems of knowledge that address human behavior and his psychological, cultural, and social needs, enhancing the effectiveness of hard technologies.
The distinctive feature of soft technology is its reliance on human intellectual and creative output, which is innovative, cultural, and artistic in nature. Also, social technologies, a subset of soft technologies, facilitate interaction among individuals to provide space, tools, and resources for social computing or sharing knowledge and information on various topics, or to solve social problems through the design and implementation of mechanisms, efficient procedures, and technological systems.
The innovation system of cultural industries and products is a network of institutions, including activists, organizations, processes, and solutions, as well as behaviors and relationships among them, which plays a role in transforming the Islamic, Iranian, revolutionary meanings, beliefs, and values from theory into practice through the absorption, production, dissemination, and utilization of ideas and knowledge in the production of symbols, products, and tools that influence the cultural, emotional, aesthetic, and intellectual demands of society.
The Museum of the Islamic Revolution and Sacred Defense was launched to familiarize domestic and foreign audiences, especially the young and future generations, with the culture and values of the Islamic Revolution and Holy Defense.
According to the definitions of creative industry and cultural technologies in the National Document for the Development of Cultural and Soft Technologies, the Museum of the Islamic Revolution and Holy Defense is a social innovation and social technology in creative industry and cultural technology. With its different sections, this museum allows visitors to visualize some spaces and battlefields in real or symbolic dimensions, with real or simulated weapons.
The purpose of the current research is to design an employment model for creative industries in the Islamic Revolution and Holy Defense Museum and to improve the qualitative and quantitative level of the activities of this museum as a part of the creative industry. The results can also be extended to other historically oriented creative industries.

The research method in this study is data-based, with theoretical sampling used in the interviews. Participants include 31 employees and experts active in the field of management of the Museum of the Islamic Revolution and Holy Defense and other managers active in the field of creative industries.

The findings of the research indicate that the Museum of the Islamic Revolution and Holy Defense is concerned about enhancing the quality of employee recruitment, organizational sustainability, self-motivation, self-development, success, skill orientation, organizational socialization, organizational dynamism, and satisfaction. Additionally, in the derived model, the elements of the conditions (principles) include value orientation, foresight, efficiency orientation, and idea orientation. Environmental interactions, awareness, and environmental management constitute the elements of underlying conditions. The elements of intervening conditions include advantage creation, risk-taking, motivation orientation, and knowledge orientation. Furthermore, specialization, integration, rule-based orientation, administrative relations, and convergence constitute the elements of strategies.

Considering that the Museum of the Islamic Revolution and Holy Defense is a creative industry, the proposed model for designing an employee recruitment pattern for creative industries is suitable for the phenomenon under study, and the results can be extended to other creative industries with historical orientations.
The Museum of the Islamic Revolution and Holy Defense is an event museum and is different from museums that only display historical buildings and objects. Therefore, it can be called a creative industry. Creative companies must continuously deliver a high level of innovation in their products, and this level of innovation, in turn, requires a high level of technological progress. The employees of creative companies are in charge of responsibility for this innovation, which in this museum, due to its creative nature, includes achieving organizational goals. Accordingly, this demands an appropriate model for recruitment. Therefore, the Islamic Revolution and Holy Defense Museum requires a model for recruiting creative employees to assist the museum in achieving its organizational goals of creating ideas, producing, and distributing cultural products and services.

Digital transformation has significantly impacted various industries in recent decades. In creative industries, digitalization has emerged as a key factor in shaping entrepreneurial strategies. This study aims to examine how digitalization affects entrepreneurial strategies in creative industries. This research utilized a qualitative approach through semi-structured interviews with entrepreneurs in creative industries. The study revealed that digitalization has facilitated the creation of new business opportunities while also presenting challenges for entrepreneurs. Additionally, it highlighted the role of entrepreneurial ecosystems in supporting sustainable growth in creative industries. The findings suggest that digitalization can enhance innovation and sustainable development in creative industries, provided that entrepreneurs are equipped with new approaches to address existing challenges.

Today, in the clothing industry, branding is not a choice, but a necessity. If the domestic clothing market is examined, it will be seen that only a few brands are active, and even these few brands are not prominent in global level and domestic.first, the variables of branding of this industry are extracted by relying on scientific sources and experts through Multi Grounded Theory (MGT), and then the factors affecting the branding are ranked through The Importance-Performance Matrix. After examining the opinions of experts and specialists in the field of fashion branding through theoretical and snowball sampling (14 experts and experts in this field until theoretical saturation), the final branding model was prepared and then to check the branding status of companies in this industry from 42 expert and specialist surveys the brand of these companies was used.Finally, 59 essential variables affecting the branding of the fashion industry were identified., brand visual identity with a score of (0.027) ranked first, brand communication with a score of (0.025) ranked second, economic challenges with a score of (0.025) ranked third and distribution challenges with a score of (0.025) ) the fourth rank, brand conceptual identity (0.025) and the fifth rank of the SWj index in the Importance-Performance Matrix have the most points, which can play a significant role in the branding of this industry, and the players in this field prioritize these items in order to grow and develop strong brands. put at the top of their achievements.

Although there has been a significant quantitative and qualitative improvement in the production, diffusion, and adoption of cultural products and services in the country in recent years, there is still a long way to achieve the desired progress in this sector. One of the development paths in creative and cultural industries is to pay attention to the depth and dimensions of innovation. These industries are a rich source of innovative ideas and are inextricably linked to innovation. However, due to the inherent uncertainty, dynamics, complexity, and ambiguity in the activities and dimensions of creative industries, no precise evaluation of innovation in these industries have been conducted. In this research, after designing an integrated model of cultural innovations and creative industries in the form of an innovation funnel model, the depth and dimensions of innovation in the country's handicrafts have been evaluated. In this regard, in addition to an in-depth review of the literature and research background, the researcher has collected the required data by organizing more than ten semi-structured interviews and receiving 105 questionnaires from the experts and major manufacturers of these industries —active in 80 different fields— in 26 provinces. In order to evaluate the depth of innovation in handicrafts, one-sample t-test was used. The results of this test, on average, show a moderate depth of innovation in these industries. However, in some aspects of the model, such as contextual and organizational factors and commercialization of products, the depth of innovation is weak, and in the product dimension, the depth of innovation has been evaluated as desired. Accordingly, suggestions to deepen handicraft innovations are proposed at the end of the article.

This study aims to investigate how artificial intelligence (AI) influences the development of demand forecasting systems in retail businesses, identifying the benefits, challenges, and opportunities presented by AI technologies. A qualitative research design was employed, using semi-structured interviews as the primary method for data collection. Participants included 20 managers and experts in the fields of retail and information technology, selected through purposive sampling. Five main themes were identified: the use of AI in demand forecasting, challenges in implementing AI, opportunities created by AI, effects on organization and strategy, and social and ethical impacts. AI was found to enhance demand forecasting accuracy, operational efficiency, and customer satisfaction. However, technical, organizational, and financial challenges were also noted. Despite the challenges associated with AI implementation, the study concludes that AI has a significant positive impact on improving demand forecasting and overall retail business performance. Retailers are encouraged to embrace AI technologies to stay competitive in the rapidly evolving market.

Creative and cultural industries have a great capacity for transferring the cultural concepts of nations so the export of these products is important because of their cultural influence apart from the economic benefits. To help the growth of the cultural export we should discover the barriers and fix them. The purpose of this research is to diagnose these barriers and a mixed method is used to achieve it. In the qualitative part the theme analysis is used to discover the 168 primary codes that were categorized into 41 organizer codes and finally categorized into 10 comprehensive codes. In the quantitative part the questionnaire is designed and 10 experts were selected based on Judgmental sampling method the final codes were prioritized using dematel method. The result of analyzing the questionnaires shows that not doing the governmental duties in cultural industries has the highest impact between the barriers and not doing the governmental duties, the structural and institutional challenges of the creative firms and not paying attention to the institutional factors are the causal barriers. Using the qualitative-quantitative method in this research has made a deep understanding of the export barriers in this field.

Cognitive science can create mechanisms that facilitate and accelerate the process of human resource development. For this purpose, the present article has been done with the aim of compiling and validating the cognitive model of development of creative industry employees in the news section of the Islamic Republic of Iran TV. In terms of research approach, heuristic blending method has been used. In the first stage of this research, an analytical method was used, based on which a specific classification of the research process conducted inside and outside the country in the field of organizational repository was done, and then the interview protocol was based on the dimensions and components of The results were compiled from the theoretical foundations and background of the research and the researcher, through the content analysis method, interviewed experts in the field of human resources and using the content analysis steps, a conceptual model in five conceptual layers, category O and codes were obtained. It includes all the experts in the news section of the Islamic Republic of Iran TV and a statistical sample was made available to 20 experts of this organization. The results of the research showed that according to the interviews conducted and the process of content analysis, the dimensions include: 1- Psychological development of employees, 2- Behavioral development of employees, 3- Skills development of employees, 4- Development Employee analysis and 5-Employee support development, which was presented in the form of a schematic model.

Considering the high growth potential of creative industry and the increasing trend of digitalization, the content-oriented digital business has been the main focus of this research. The "value creation" in this type of business has been less considered in literature. A comprehensive review of value creation processes in these firms can ultimately lead to more profitable growth. The research method for integrated analysis of value creation factors is the use of "case studies" with an explanatory approach based on semi-structured interviews. The results have been theoretical and practical achievements. Four new themes were extracted as follows: "software or hardware development" as an example of "complementarity", "suggestion based on user history and preference" and "providing exclusive content" as examples of "lock-in" and "technical novelty" as an example of "innovation". The practical achievement of the research is to provide a picture of how value is created in content-oriented digital business in the past, present and future. In addition, the most common themes in each category were identified: "search cost reduction" to create value of "efficiency", "product range" to create value of "complementarity", "providing exclusive content" to create value of "lock-in" and "distinctive brand personality" to create value of "innovation". "Innovation" has been identified as the most recurring theme of value creation in content-oriented digital enterprises.

The aim of this study was to design a model of effective factors on creative cultural industries in Iran.

The research method is mixed (quantitative-qualitative) and was applied in terms of purpose. The statistical population of this study included experts and professors. In the Delphi section, 108 experts were used to identify 108 experts using purposive-judgmental sampling methods, and in the expert modeling section of the Ministry of Cultural Heritage, Tourism and Handicrafts, which was about 10,000 people. According to Krejcie and Morgan table, the sample size of 384 people was selected by simple stratified method. The Delphi questionnaire was used to identify the factors and the researcher-made questionnaire was used for modeling. Both validity questionnaires were confirmed and its reliability was measured by Cronbach's alpha coefficient and this value was above 0.70.

In order to identify the influential factors, the Delphi identification test was used, which was screened in two stages, and finally the experts identified the criteria identified in the research background in 6 criteria and 16 sub-criteria affecting the creative cultural industries in 7 main criteria and 17 sub-criteria were agreed upon. Also, the results of exploratory factor analysis were confirmed, then with the help of information obtained from a questionnaire provided to experts and modeled with structural equations and LISREL software. These factors were ranked and the importance of each of the criteria from the first to the third in order of importance are: structural and human capital, required infrastructure, government support.

Originality/Value: 

Creative cultural industries, by generating new needs, can not only produce new cultural consumers in society, but also can increase cultural accumulation, which requires the promotion of cultural capital in society, by intensifying cultural uses. Therefore, designing a model of effective factors in creative cultural industries to produce new value audiences and properly use knowledge and technology and act purposefully to produce cultural products and services.

Fashion is a subset of creative industries and has roots in the culture of a region. In Iran, despite the long history of the textile industry and clothing production, a limited number of brands in the fashion industry have been able to get promoted to strong brands at home or abroad. Most foreign fashion products find their way into Iran through either official or smuggling imports. Unfortunately, there are also domestic manufacturers who, despite the good quality of their products, sell them domestically with foreign Hem Tags, the act that can be translated as a sign of the lack of strong domestic brands in the Iranian garment industry. What are the problems of fashion branding in Iran? What factors have weakened branding in this country? What are the steps of the branding process in this industry, how should the branding of mass and luxury fashion styles be done in this industry, and what are the differences in branding details? The purpose of this study is to provide a comprehensive model of branding.

The present study tries to provide a comprehensive model for the Iranian fashion industry by reviewing the existing literature and theories, as well as conducting semi-structured interviews with the country’s experts and specialists, and also adopting the method of Multi-Grounding Theory. The researchers adopted Snowball sampling methods and carried out interviews until reaching a theoretical saturation.

The data was analyzed by MAQXDA software and 744 codes, 255 concepts, and 10 categories were extracted. Also, 88 articles, books, reports and etc were reviewed. The required data for this study were gathered via conducting interviews.

According to the achieved results, branding in the fashion industry includes three major stages of pre-branding, branding, and post-branding, while this study explored eight steps of branding, including 1) branding requirements, 2) branding opportunities, 3) branding challenges, 4) brand identity, 5) brand positioning, 6) application of appropriate marketing tools and blends, 7) brand evaluation, and 8) growth. The remaining two categories are about the difference between luxury fashion branding, mass branding, and the order of branding steps.

Today, the digital content industry is one of the sources of wealth creation and economic growth in developed countries. Nevertheless, despite the fact that Iran has a rich literary and cultural tradition and other requirement, the development of this industry has been overlooked by the policy makers. The purpose of this study is to investigate the barriers to the development of the content industry in Iran. This research aims to be an applied paper with descriptive methodology which has conducted in two qualitative and quantitative phases. Accordingly, in the qualitative phase, research indicators were extracted based on the literature review and semi-structured interviews with 12 digital content industry specialists and then were categorized with the participation of experts. In the quantitative phase, the indicators were validated using factor analysis (first and second-order) and with the participation of 135 professionals in the digital content industry. The paper concludes that the development of the digital content industry is impaired by the lack of the access to science and technology and necessary infrastructure. Moreover, the industry is not supported by the government and that requires action planning.

Creative industries are one of the growing economic sectors, drawn from different aspects, the attention of researchers and policymakers around the world. In this regard, defining and evaluating the innovation in the creative industries is a vital step toward innovation assessment in the industries and is also a challenge for policymakers. In Iran, handicrafts are one of the sectors that are the subject of the most trade exchanges among the creative industries, yet, this field seems to require more innovation for gaining a strong presence in the international competition. This paper aims to shed light on how to attain these two goals. It starts to examine the indicators of innovation in handicrafts, and then, to find out their importance and correlation introduced by exploratory factor analysis. Finally, the paper findings consist of a framework of 17 key indicators under 5 main categories including implementation of innovation, human resource participation, external communications, training, learning, and focusing on organizational processes

Despite significant success in international festivals, Iranian cinema industry has failed to gain a share of the global markets. This interdisciplinary research, while examining the factors affecting the entry of Iranian cinema industry into international markets, tends to find out the flourishing context for the products of Iranian cinema, the steps it has taken to gain a share of the international markets, and what planned measures should be taken into account for this purpose in order to determine its distance from the involved countries and to provide the necessary solutions to advance the goal of internationalization. The macro-factors affecting all businesses in general and the specific factors of the cinema industry have been examined and finally, the consequences of such strategies have been clarified. Therefore, the purpose of this study is to provide a comprehensive model for the entry of Iranian visual and cinematic products into the international markets.

This research is "fundamental" in terms of purpose and is "exploratory" in terms of result which has applied a "qualitative" approach. This research is based on the systematic model proposed by Strauss and Corbin on grounded theory; for this porpuse, 23 interviews were conducted with the experts including directors and film agents, international activists in the field of video distribution and professors of media management and marketing management during 2019 and 2020.

The proposed model provides a comprehensive image of the current situation of Iranian visual products and cinema industry in terms of the possibility of entering into the international markets. For example, any shifts toward making expensive films cannot give us the power to compete with the dominant cinema and it does not comply with the style and history of cultural-artistic films for which Iranian cinema is known in the world. Meanwhile the lack of infrastructure and necessary laws for the field of film export, lack of copyright in Iran, inability of Iranian film and cinema to compete with the mainstream in the world, lack of attention to producing films based on the audiences’ taste, technical requirements, content requirements, lack of required capital, the lack of professional business and international marketing managers, and, of course, the legal requirements are among the main barriers to the entry of Iranian films into the international markets. Therefore, necessary efforts should be made in the management structures to transform the Iranian cinema market into an organic market in accordance with international standards with a focus on the decision-making institutional context in the field of cinema and the role of national production and wealth. They should establish communication between traditional business owners and startup innovators. Within the ideological attitude of the government, the procedures should shift from a negative to a positive view, and with an economic (business) priority to make it possible to adapt the films to the target market and gain economic benefit. There is also the need for a change in the attitude and the plan of the senior institutions in order to shape the bases of co-production and to change the attitude of Iranian cinematographers in exploiting new technologies for a more professional production and distribution of the films.

Unilateralism, lack of a collective spirit, and lack of professionalism have prevented the right action for Iranian cinema to enter international markets. Ignoring the need for cinema to become industrialized, ignoring the power of its media, and relying solely on marketing and commerce have prevented Iranian cinema from gaining a share of the global market. However, the entry of Iranian films into the international market as the indicator of culture and art can represent the national identity of the country and help maintain the country credibility in the field of public diplomacy. In addition, the commercial performance of the cinema, provided that its industrial cycle is completed, will be an important source for the growth of non-oil exports and help the independence of the country's economy from oil exports.

With changes in audience behavior, the growth of information and communication technologies, globalization as well as the removal of business market constraints, creative industries and media organizations need to adapt more quickly to these changes, and effort to compatibility leads to more business dynamics. In this regard, relying on organizational assets and capitals ensures success. One of the key assets of the creative industry is the competencies of leaders. The purpose of this study is to design a competency model for creative industry leaders. This model is used to select and hire leaders, develop and train them, identify the talents of creative industries, promote and appoint them.

In this paper, both qualitative and quantitative approaches in two main steps were used. In the first step, the main competencies of creative industries leaders identified and in the second step, the conceptual model od competencies developed.

To identify competencies, Systematic Literature Review (SLR) has been used and 50 competencies have been identified. Then, through Discrete Consensus Support Method (DCSM), these competencies are filtered, reduced and reached to 40 cases. Finally, through the Structural Interpretive Modeling (ISM), the conceptual model of 16 competencies has been developed. In four levels: basic, behavioral, technical and excellence.

According to the final model of competency, creative industry leaders should have four clusters of competencies: basic, behavioral, technical and excellence.

Management in a news agency, in addition to the managing issues and the challenges of the industry, also faces with the social changes and the interaction with a complex environment that requires special capabilities. The purpose of this study is to identify the competencies of managers in creative industry with emphasis on the news agencies of the Islamic Republic of Iran. The article is considered as a qualitative and developmental study and employing content analysis methodology, while benefited from purposeful sampling of participants with maximum difference. The required data and information were obtained from the review of documents, library resources, and in-depth semi-structured interviews. For this purpose, twenty-five managers, secretaries, editors and reporters from different news agencies were interviewed. Then, the extracted concepts from the interviews were classified into 113 primary codes, 47 categories, 14 sub-themes and 5 main themes. Finally, the five dimensions of competency including knowledge (technical and general), skill (technical, human, perceptual), attitude (cognitive, emotional, behavioral), personality (extraversion, adaptability, experiencing, responsible), and ability (intellectual and physical) were identified. These competencies are interrelated at least in one process, and each competency must be examined in a continuum. The main result of this study is that the managers of the news agencies are expected to demonstrate competencies appropriate to the ruling socio-political system, i.e. paying attention to local needs, cultural conditions of the society, revolutionary spirit, and principles and values of the Islamic Republic of Iran.

Today, The manager is placed at the head of it as the official representative of the organization, in order to coordinate and increase effectiveness. Therefore, one of the factors that is critical for managers is the existence of managerial competencies, and one of the areas that requires competent managers is creative industries. Because this field, due to its new and begging, tends to have more decent management to achieve its goals. Therefore, designing a merit model for creative industries managers is very important. purpose of this study is to present the design of a competency model for managers of creative industries in TV news. The nature of the present research is applicable, The research methodology is qualitative. The statistical population of the study consisted of managers and experts working in the field of creative industries, in particular in the TV news section. Sampling in the present study was conducted Theoretical, with 11 managers and experts selected using this method. In this research, the tool of interview was used to collect views of managers and professionals in the field of creative industries. results showed that the competencies required by creative industries managers in TV news include four categories of experiential and knowledge, managerial, individual and news literacy. Each of these competencies has the following categories. Regarding the findings, can be said that TV news managers should have the competencies to be successful, the more managers in this field have the most competencies, the organization is better off achieving its goals.

Today’S world is shifting the boundaries of truth amazingly, with reaching out the modern technologies including soft technologies, that are based on the intellectual property; human capital. And in the meantime, creativity, innovation, and in one word, "human talent" is the mainstay of these stunning developments. The softening of industry and the emergence of soft industries such as cultural and creative industries are the pivotal phenomenon of industries and technologies of our era. Accordingly, the issue of the talent management and factors affecting these industries, that are considered the industries of the whole brain, are of the great strategic importance. In this research, these factors were analyzed and prioritized in terms of effectiveness by identifying and explaining the twelve factors affecting the talent management, through strategy of the operational research and especially the DEMATEL technique, the most important of which include: " Approach of the Organizational Leaders and Managers ", "Organizational Culture", "Personnel Empowerment and Training Programs," "Organizational Learning," "Government Rules and Regulations," and "Human Capital Characteristics".

 Creating a job for women with regard to the capabilities of social networking is a solution for societies with a low employment rate for women. With the development of social networks (in particular, Instagram) in Iran, various pages aimed at marketing and revenue in the field of women's needs (make up and accessories, childcare, sports and fitness, etc.). Considering the creative marketing methods in social networks, the creative industries sector has made it possible for women to participate in content marketing without limitations of the Iranian society. The purpose of this research is to identify the features of female-related content marketing system on social media, particularly Instagram. This research uses a qualitative approach and theme analysis. Based on non-incidental sampling, in this research, 30 samples of audio and video files have been selected from three successful pages in marketing on Instagram. Using theme analysis and through coding, the data were analyzed.   Based on the findings of the present research, the online marketing within the under-study Instagram pages cannot replace real world marketing; in other words, they cannot replace gyms, stores, beauty salons, exhibitions and etc. Meanwhile, because social media users can enjoy more freedom compared to real world, they can sell their products with lower prices which lead to a great number of customers. Hence, focusing on social networks can be considered as a solution to employment crises in Iran. In this research, focusing on concepts such as creative industries, creative marketing and content marketing in the form of cultural industries, the specific elements of this field of female content marketing in the social network of Instagram in Iran have been identified.   It can be concluded that applying strategies like building mutual relationships, experience-orientation, adventure and etc. can lead to successful marketing within social media. Besides, as women are more sensitive to identifying and distinguishing the quality of the products, they can provide great potentials for economic and financial transaction which need a more accurate planning. The results show that categories such as intimacy, assertiveness, the use of family members in the production of content, transparency in describing the distribution system of products and identity to other members of the group, are the features of content marketing system in this part of the creative industries.

This research seeks to explain and design the human capital education and development model in the Islamic Republic of Iran Broadcasting News Agency. This research is an applied objective which is carried out with a qualitative approach (classical ground) and content analysis method. Regarding the quality of the data, in order to analyze the data, an interpretive-analytical method has been used that replaces the inferential and descriptive statistical methods in the quantitative approach. Sampling method was purposeful and snowball. In this research, prototypes were first selected and in-depth interviews were conducted. The number of participants in the interview was about 13 media directors and university professors, following several interviews, the initial model of coding and analysis was obtained. Following the coding of all interviews, the main categories and related categories have been identified and step by step, the final model has been completed. The results of codings and analyzes with a qualitative approach in the whole theory have led to model design. Finally, the conceptual model and components of the model are presented with related components and indicators.

A glance at the state of the creative industries as a new concept for research institutions and policy makers in the country indicates that the researchers and policymakers of the country have little regard for this cultural-economic concept. This concept covers a wide and diverse range of industries, such as advertising, architecture, design, fashion, animation, movies, computer and online games, which, based on its cultural and economic functions for the country, requires a profound and more serious attention from the policy institutions in the country. The purpose of this research is to provide a model consisting of systems and components that affect the value chain of creative industries based on the conditions and characteristics of Iranian native cultural and economic characteristics. Based on this objective, the present study extracts a native model for the value chain of the creative industries using interviewing experts and using the grounded theory method. The results of the research are presented in a model based on the metaphor of the system, that is named Iran’s value system of creative industries.