جستجوی مقالات مرتبط با کلیدواژه "competitive intelligence" در نشریات گروه "مدیریت"

Previous Researches shows that increasing competitive intelligence is significantly associated with technology intelligence in organizations. This study was conducted to investigate the impact of technology intelligence on competitive intelligence in Petro Sanat Gamron Company. This research is an applied and descriptively-survey. First, by studying the literature and summarizing the researches done and the opinions of experts, the indicators of competitive intelligence and technology intelligence were identified and then were categorized according to the relevant factors and final questionnaire was designed based on it. The validity of the questionnaire was measured using content validity and its reliability was measured by Cronbach's alpha. The questionnaire distributed among a statistical population of 65 managers and experts and the collected data were analyzed using structural equations modelling and SMART PLS software. Since the significance coefficient of all paths is higher than 2.58, it shows the significance of the positive relationship between these two variables with 99% probability.

This study investigates the impact of export market orientation on the success of successful exporting companies through the role of competitive intelligence. The primary objective of this research is to analyze how export market orientation affects export performance and the mediating role of competitive intelligence in this process. The research method is descriptive-correlational, and data were collected through standard questionnaires from 120 managers and marketing experts of exporting companies. The statistical sample includes 35 successful exporting companies in various industries. Data analysis results using structural equation modeling indicate that export market orientation has a direct and significant impact on the export success of companies. Additionally, competitive intelligence, as a strong mediator, enhances this relationship. These findings suggest that companies with stronger export market orientation and superior competitive intelligence perform better in international markets. This study, by providing a new conceptual model of the impact of export market orientation and competitive intelligence on export success, offers recommendations to managers of exporting companies for improving export strategies.

In this research, the brand equity pattern to increase market share is done. The research method is applied in terms of purpose and exploratory and explanatory in terms of approach. Due to the fact that the present study is of mixed, exploratory and explanatory type, the mixed method was used in two phases, qualitative and quantitative. The required information in the qualitative phase was collected through interviews with 12 branding and economic experts, the number of whom was determined by targeted snowball sampling. Also, in the quantitative part, the required data were collected by distributing a researcher-made questionnaire among 65 consumers (customers) of Kish commercial centers, which was determined according to Cochran. In this research, to design and implement the explained model, the structural equation modeling technique with pls software was used to test the qualitative model. The results of structural equation modeling showed that marketing strategies and management factors have a significant effect on brand value added; Brand added value also has a significant effect on competitive advantage; also, external factors, competitive intelligence and environmental capabilities have a significant effect on competitive advantage. Competitive advantage has a significant effect on increasing market share. Conclusion Therefore, the results showed that increasing market share is a complex process and is strongly influenced by brand value added, which is itself affected by marketing strategies and management factors.

In many knowledge-based companies, entering export target markets is very important. The aim of the current research is to design and explain a competitive intelligence decision-making model for the decision to enter/not enter export target markets. The current research is exploratory and mixed in terms of purpose, and practical in terms of results. The statistical population in the qualitative stage included knowledge-based companies' activists, who were conducted with 20 in-depth semi-structured interviews using the theoretical sampling method until reaching theoretical saturation, its validity and reliability were checked using the content validity ratio and the Kappa-Cohen test method. In the quantitative section, due to the limited statistical population, Morgan's table was used, and 327 companies were investigated using a questionnaire whose reliability and validity were confirmed using Cronbach's alpha and confirmatory factor analysis, respectively. To answer the research questions: 1- Knowledge-based companies were classified into two clusters based on the 8 dimensions of competitive intelligence based on the Davis-Bouldin index. 2- Using qualitative research, 59 predictive components of competitive intelligence to enter the export target markets were identified. 3- In order to achieve the optimal model, conventional modeling methods and collective modeling methods were applied on the set of variables resulting from three feature selection methods. The results showed that knowledge-based companies are in a distinct situation in terms of having competitive intelligence, and accordingly, their decision-making models to enter export target markets will be different.

This research examines the impact of structure and cultural awareness on strategic performance with the mediating role of competitive intelligence. Research is an applied purpose and in terms of how descriptive information is collected. Research data is collected through the five -choice Likert questions in the research questionnaire. The research society is used by Sepah Khorramabad Bank of Cochran for a limited community, with the total statistical population of over 1500 to calculate the sample size required for research using Cochran formula at a confidence level of 5 % to 306 people. The sample studied was collected in an accessible method. Research results showed that bank structure variables on strategic performance with the mediating role of planning (0.405) cultural awareness on strategic performance with the mediating role of planning (0.360) On strategic performance with the mediating role of analysis and study (0.421) cultural awareness on strategic performance with the mediating role of analysis and analysis (0.081) Analysis (0.924) Cultural awareness on strategic performance (0.080 ) Bank Structure on Strategic Performance with Communication Mediation Role (0.429) Cultural Consciousness on Strategic Performance with Communication Mediation (0.130) Bank Structure on Planning (0.405) Cultural Awareness on Planning (0.359) Structure Bank on Analysis and Review (0.177) Cultural Awareness on Analysis and Review (0.226) Bank Structure on Information Collection (0.149) Cultural Awareness on Information Collection (0.099) Bank Structure on Communication (566/ 0) Cultural awareness on communication (0.171) Planning on Strategic Performance (0.541) Analysis of Strategic Performance (0.357) Information Collect Information on Strategic Performance (0.804) Communication on Strategic Performance (758/ 0) in sh Tehran Bank of Tehran has a significant impact.

 Today, one of the greatest challenges facing companies is how to gain and maintain a competitive advantage in order to remain competitive. A competitive advantage is a capability that distinguishes an organization from its competitors, and achieving this capability is one of the most challenging requirements for most industries in the country, and in particular for those in the appliance industry. The aim’s paper is to explain the differentiation strategy of the home appliance industry based on entrepreneurial leadership and competitive intelligence.

 Research is applied one and included an analytical and descriptive correlation. It focuses on managers of industrial companies that manufacture household appliances. Cochran's formula was used and the sample size was estimated to be 384 people (n=384). A simple random sampling method used. The field approach used to collect data by the use of a questionnaire. The validity of this questionnaire confirmed by a confirmatory factor analysis. Calculating the reliability of research questionnaires was based on Cronbach's alpha coefficient. We calculated Cronbach's alpha coefficient for all variables above 0.7 to determine whether the questionnaire was reliable. In order to determine the adequacy of the sample, the sample adequacy index (KMO) was used, which is equal to 0.789, which is higher than 0.6. Accordingly, the correlation matrix meets the necessary criteria for adequacy. In order to test the hypothesis that the correlation matrix is a unit matrix, Bartlett's sphericity test was used. An analysis of the significance of the mediator variable was conducted using Sobel's test. As a means of checking the normality of the data, a confirmatory factor analysis test was performed to validate the model, and a structural equation model test was utilized in Lisrel software to examine the research hypotheses and to determine whether they played a mediating role. In order to determine whether the hypothesis is significant, Sobel's test was used.

 Based on the results of this research, there appears to be a strong and favorable correlation between two variables of entrepreneurial leadership in addition, differentiation strategy. In addition, the indirect path of the mediator variable had a greater effect on entrepreneurial leadership than the direct path of the mediator variable. A strong and favorable correlation between competitive intelligence and differentiation strategy is demonstrated by the main research model and the findings of the research, which indicates that the competitive intelligence variable has a very strong and favorable influence on the differentiation strategy. This confirms the third hypothesis as well. According to the obtained results, entrepreneurial leadership and competitive intelligence showed a strong correlation, so the fourth hypothesis was also confirmed. The research and evaluation results indicate that due to sanctions, the home appliance industry, which consists of over 70% foreign (Korean) brands, has suffered severe damage and challenges. While in this industry, the companies that were successful were those that abandoned traditional structures in the leadership of their organizations. Through the use of an intelligent and innovative approach, they were able to occupy the freed share of competing brands by producing new, high-quality products. This claim has been confirmed by the announcement of a 25% increase in interior construction, according to the secretary of the Iranian Household Appliances Association. Of course, the impact of entrepreneurial leadership and expert human resources seen in the production of smart refrigerators, gas stoves with 90% efficiency, anti-allergy vacuum cleaners with very low noise, and the establishment of the country's first dishwasher production line.

 Because of sanctions, the home appliance industry is transferring and transforming the threat to establish competitive advantage through competitive intelligence. It is evident from the quantitative and qualitative growth trend of domestic production that industries are oriented toward entrepreneurial activities. Additionally, the results of this study indicate that leadership and competitive intelligence have an impact on differentiation strategies as well.

The current competitive  environment leads  the  organizations  to gaining  their Competitive Advantage with applying and mastering new rules and technologies, as well as expanding the internal capabilities and competencies. To put it differently, the main aim of organizations is gaining a competitive advantage by resources, rules and new technologies, and organizational capabilities to increase competitiveness and Improve Organizational performance in the current business environment. A Review and Consideration of historical events in Iran’s power industry be also included the important changes in this industry. For instance, founded private electricity distribution companies. Therefore, it has changed the exclusive environment to a competitive environment and also changed the conditions of organizational activities. consequently, there is a need to continuously investigate the structure and organizational activities and upgrade organizational abilities to achieve organizational aims.According to this, organizations are required to break with traditional rules of business, applying and mastering new rules and technologies, as well as expanding the internal capabilities and competencies of the organization in order to gain a competitive advantage. These proceedings require forerunning, risk-taking, innovation and entrepreneurship in general. For that reason, identifying the effective tools and factors in order to provide a platform for the growth and development of entrepreneurship in the organization is a necessity. Strategic intelligence is one of the effective tools in this regard which is activated by the synergy of business intelligence, competitive intelligence and knowledge management in the organization. It is also can play an effective role to create organizational entrepreneurship and to gain a competitive advantage, consequently. Therefore, the purpose of this study is to investigate the effect of strategic intelligence on gaining competitive advantage with considering the mediating role of entrepreneurship in the Tehran Power Distribution Company.The  present  article  examines  the  relationship  between Strategic Intelligence and Compititive Advantage with Considering the mediating role of entrepreneurship in Tehran Power Distribution Company.According to the studies and Review of research literature, it was found that a Few studies have been conducted in context the impact of strategic intelligence on organizational entrepreneurship and competitive advantage. So, according to the above-mentioned matter and the role of strategic intelligence in the Organizational Survival, the present study is to examine the relationship between Strategic Intelligence with Organizational Entrepreneurship and Competitive Advantage.   The  present research is based on the purpose of Applied Research and in terms of nature and method is descriptive-correlation type. This research was conducted in the Tehran Power Distribution Company using questionnaires of Business intelligence, Competitive Intelligence, Knowledge Management, Competitive Advantage and Organizational Entrepreneurship. The statistical population of the study consisted of 160 managers of different top, middle and operational levels in the Tehran Power Distribution Company. The sampling method was a simple random. In the present study, the statistical sample size was determined  based on Principles of multiple linear regression and refferred to Krejcie and Morgan (1970) table to ensure from sample size, which according to the number of 160 people in the statistical population at 95% level, was estimated  based on the table of 113 people. To analyze the data, descriptive statistics method was used to describe  the data (Demographic Characteristics), SPSS software and structural equation modeling (SEM) with PLS software and the data were analyzed.   Results and Discuussion: Research findings showed that among the components of strategic intelligence, competitive intelligence and knowledge management have a positive and significant relationship with organizational entrepreneurship and also with gaining competitive advantage, considering the mediating role of entrepreneurship. But business intelligence has no effect on organizational entrepreneurship as well as gaining competitive advantage, considering the mediating role of entrepreneurship in this organization. In general, strategic intelligence, considering the mediating role of entrepreneurship has a positive effect on gaining a competitive advantage in Tehran Electricity Distribution Company.    Based on the received results, it is suggested that the components of strategic intelligence be considered in order to select and appoint capable and competent managers in Tehran Electricity Distribution Company. Also, Preparations should be taken to use business intelligence in order to make effective organizational decisions and to improve organizational performance.

Over the past decade, organizations have increasingly recognized the value of the component of organizational competitiveness and researchers have studied several factors affecting it. However, some factors in the current issues of organizational competitiveness are still unknown or have been studied in very limited dimensions. The aim of this study was to investigate the effect of marketing dashboard development on organizational competitiveness mediated by marketing memory and competitive intelligence. This research was based on an applied method in terms of purpose and a descriptive method in terms of correlation. The statistical population included 726 experts and managers of the active insurance companies in Lorestan Province. The sample size was selected to include 251 people by using simple random sampling method and Cochran's formula. The data were collected by using a questionnaire, the validity and reliability of which were confirmed. SPSS and Visual PLS statistical software were utilized to analyze the data. The results showed that the marketing dashboard component had a positive and significant (direct) effect on organizational competitiveness. Also, the components of marketing memory and competitive intelligence had a positive and significant effect on organizational competitiveness. Moreover, marketing dashboard was found to have a positive and significant effect on organizational competitiveness by considering the effects of the interfering variables of marketing memory and competitive intelligence.
 
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One of the most important pillars of business intelligence is competition. Competitiveness and competitiveness in businesses are based on information. What is now formed in gaining a competitive advantage based on intelligence and intelligence is the component of competitive intelligence. Using this type of intelligence (intelligence) can help managers and strategists in the competitive market in identifying situations, whether possible, definitive, or uncertainty. The purpose of this article is to manage and organize the competitive intelligence of Fars Province Gas Company based on the criteria of multi -criteria. The data collection in this study was researched using the couple's comparison questionnaire by 21 experts, managers and experts of strategic units in the field of commercial intelligence and competitive business of public and private organizations. With improved fuzzy hierarchical analysis method, the results showed that managerial factors weighing 0.288 in the first rank, 0.205 weight supply factors, operational factors weighing 0.87 in third, strategic factors weighing 173/ 0 ranked fourth and marketing factors weighing 0.147. Therefore, in a state of uncertainty, if competitive intelligence is to be used in organizations, according to expert polls, these comprehensive components and their priority should be operational in designing and establishing competitive intelligence.

The general purpose of this study is to investigate the effect of competitive intelligence with social responsibility on strategic human resource management in technical and vocational colleges in North Khorasan province.

This research is applied in terms of purpose and descriptive in terms of method. The statistical population consists of professors and staff of technical and vocational colleges in North Khorasan Province, numbering six hundred and fifty people who according to Cochran's formula, two hundred and forty-two people were selected by stratified random sampling. To collect data, the Competitive Intelligence Questionnaire with fifty-five questions and the Strategic Human Resources Management Questionnaire with sixty questions were used. The face and content validity of the tools were confirmed by experts and their reliability was calculated using Cronbach's alpha coefficient for the Competitive Intelligence Questionnaire of 0.90 and Strategic Human Resource Management 0.87. T-test and structural equations were used to analyze the data.

The findings of the path analysis show that there is a factor load of 0.784 between the latent variable of exogenous (competitive intelligence) and the latent variable (strategic management of human resources) based on path coefficients, also because The t-value (28.718) is outside the range (2.58 and 2-58), so at the 99% confidence level, the relationship between competitive intelligence and strategic human resource management is significant.

The results showed that the status of competitive intelligence and strategic management of human resources in technical and vocational colleges is above average. Competitive intelligence also has a positive and significant effect on the strategic management of human resources in technical and vocational colleges.

One of the most important pillars of business intelligence is competition. Competitiveness and competitiveness in businesses are based on information. What is now formed in gaining a competitive advantage based on intelligence and intelligence is the component of competitive intelligence. Using this type of intelligence (intelligence) can help managers and strategists in the competitive market in identifying situations, whether possible, definitive, or uncertainty. The purpose of this article is to manage and organize the competitive intelligence of Fars Province Gas Company based on the criteria of multi -criteria. The data collection in this study was researched using the couple's comparison questionnaire by 21 experts, managers and experts of strategic units in the field of commercial intelligence and competitive business of public and private organizations. With improved fuzzy hierarchical analysis method, the results showed that managerial factors weighing 0.288 in the first rank, 0.205 weight supply factors, operational factors weighing 0.87 in third, strategic factors weighing 173/ 0 ranked fourth and marketing factors weighing 0.147. Therefore, in a state of uncertainty, if competitive intelligence is to be used in organizations, according to expert polls, these comprehensive components and their priority should be operational in designing and establishing competitive intelligence.

The present study was conducted with the aim of predicting the competitive intelligence of educational administrators based on faith and political intelligence in girls' schools in Tehran's 14th district. This research is a practical and descriptive correlational study. The study community of school principals and deputies in Tehran's 14th district, which had 158 principals and deputy principals. According to the statistical population, the statistical sample size was determined using Krejcie and Morgan table of 120 people. This number of samples was selected from the statistical population using simple random sampling method. To measure the variables, the questionnaire of religiosity in "Lynn" (2008), competitive intelligence of Fariba Mahani (2012) and political intelligence of Dostar et al. (2016) were used.The present study was conducted with the aim of predicting the competitive intelligence of educational administrators based on faith and political intelligence in girls' schools in Tehran's District 14. This research was a practical and descriptive correlational study. The study community of school principals and deputies in Tehran's District 14, which had 158 principals and deputy principals. According to the statistical population, the statistical sample size was determined using Krejcie and Morgan table of 120 people. This number of samples was selected from the statistical population using simple random sampling method. To measure the variables, the questionnaire of religiosity in "Lynn" (2008), competitive intelligence of Fariba Mahani (2012) and political intelligence of Dostar et al. (2016) were used. Data were analyzed by descriptive method and correlation and multiple regression methods. The findings showed that there were positive and significant relationships between the variables of faith and competitive intelligence, faith and political intelligence, and competitive intelligence and political intelligence. Also, the variables of faith and political intelligence predicted competitive intelligence positively. It is concluded that the higher the level of religious beliefs and commitment to religious duties in school principals and the higher their political intelligence, the more competitive their intelligence. Managers can make more appropriate decisions in the interests of their educational organization by using information related to resources, environmental facilities and competitors, and considering the opportunities and threats of the external environment.

Achieving sustainable competitive advantage in conditions of high environmental uncertainty is very complicated and difficult. However, there is scarcity in research in this area. The present research aims to identify the effective capabilities involved in achieving sustainable competitive advantage in conditions of high environmental uncertainty and the role of competitive intelligence and organizational intelligence. This applied study was conducted using an exploratory, qualitative design. Data were collected utilizing semi-structured interviews with 16 senior managers and were examined based upon thematic analysis method. Accordingly, four main themes related to the environmental uncertainty were identified comprising sharp exchange rate fluctuations, unstable regulations regarding customs and industry, augmentation or reduction of international sanctions, and fluctuations in purchasing power and customer preferences. Moreover, three main themes with reference to organizational capabilities were determined including project risk management capabilities, trust-building capabilities, and networking capabilities. According to the environmental uncertainty conditions and the three capabilities, the role of competitive intelligence and organizational intelligence in achieving sustainable competitive advantage was drawn in the thematic network and was then presented in the form of a competitive advantage model under high environmental uncertainty conditions.

Technology has evolved into a significant and critical phenomenon for societies and organizations over the last few decades, and it is critical to identify and monitor its changes. Increased access to information and various technologies has also resulted in a shift in the business environment and increased complexity in the world of competition. Only organizations that can enhance their technological capabilities and abilities and implement technologically intelligent approaches within their organization will survive in this complex competitive environment. In recent years, numerous researchers have examined the issue of technology intelligence. A review of the available literature in this field contributes significantly to our understanding of technology intelligence and can result in enhanced organizational planning and decision-making processes in the field of technology. The purpose of this paper is to examine the theoretical underpinnings and historical context of technology intelligence researches using the library method. The definitions, position, goals, and challenges of technology intelligence are discussed in detail from the perspectives of various researchers, as well as applications and examples of technology intelligence implementation in Iran and across a variety of industries.

This study was done to investigate the effect of competitive intelligence on the ethical behavior of university staff. The present study is considered as an applied research in terms of purpose. The method of theoretical studies is mainly used to study the theoretical foundations of the research and to review the research background, as well as to study the studies and views that are related to the research topic. In addition, the field study method (questionnaire) is used to collect research variables by collecting questionnaire information. The variables studied in this study are competitive intelligence, ethical behavior in this study, competitive intelligence variable and its dimensions, which are knowledge of market opportunities, knowledge of competitors 'risks, knowledge of competitors' threats, knowledge of key vulnerability of the organization, hypothesis-based The title of the independent variable from Nowokah et al. (2014) and Sun and Wang (2015) and the ethical behavior variable from the research of Richmond et al. (2007) and Kim et al. (2014) have been analyzed as dependent variables. Findings show that competitive intelligence (knowledge of market opportunities, knowledge of competitors 'risks, knowledge of competitors' threats, knowledge of key university vulnerabilities and knowledge of core assumptions) affects the ethical behavior of university staff.

With the development of Web 2.0 technologies and social media tools in organizations, the way of the organizationchr(chr('39')39chr('39'))s information systems operation has improved to gain competitive intelligence. The best sources of information in organizations is user generated content about the company, product and competitors that are shared on social media and companies can take advantage of the hidden knowledge pattern in this information by using analytical technique in big data. To this end, important goals of this study are providing social market intelligence framework based on web 2.0 Using Text-Mining on Social Media and also comparing web 2.0 social market intelligence status between Emersun and Samsung brands through competitive analysis. The method of this study is qualitative and the way of data gathering is done through literature review, interview with experts and also using text mining among 3860 customer textual data. The findings of the literature review and interviews led to the presentation of 4 dimensions of the web 0.2 based social market intelligence framework. The clustering technique was used to extract the indicators and sub-indicatores in each of the dimensions, all of which were confirmed by the experts. In order to compare the web 2.0 based social market intelligence status of brands, Emotional analysis of words was used, and the results show that the Samsung brand has attracted positive reviews from customers in most of the indicators. Finally, due to the existence of hidden relationships in the main indicators, structural-interpretive method was used to determine the relationships between them.

the present study aimed to investigate the role of mediating role of organizational social capital in relationAmbidexterity leadership and competitive intelligence in Ardabil Artavil Tire Company. this is based on purpose, is applicable and it is descriptive - correlation in terms of data collection method. The statistical population of this research was 210 employees of Artavil Tiravard Tires Company in Ardabil. according to the volume of society using morgan chart, the sample size of 131 was estimated and then selected using the available sampling method. Data were collected using the Nahapit and Guchal Social Capital Questionnaire (1998), Bell's Competitive Intelligence Questionnaire (2000) and Johnson's Ambidexterity Leadership Questionnaire (2006). the analysis of the data was done in two descriptive and inferential levels. in the first section, descriptive statistics of Spss24 software and second part were used to investigate the hypotheses of research, with structural analysis method and partial least squares method using smartpls3 software and to investigate the mediation model of SUB test and VAR statistics. . The results of model analysis showed significant effect of Ambidexterity leadership on social capital and competitive intelligence. also, social capital has a significant impact on competitive intelligence. also, mediation and mediation model showed that social capital contributes significantly to the relationship between managerial leadership and competitive intelligence. Finally, the results of the VAR statistics in determining the intensity of partial mediation of social capital indicated that half of the relationship between ambivalent leadership and competitive intelligence is explained by social capital.

Although competitive intelligence is an important tool for strategic planning and management in organizations, few studies have explored its impact on marketing effectiveness. The purpose of this paper is exploring the impact of competitive intelligence on marketing effectiveness through mediator variable of competitive advantage in food companies in Tehran. Statistical sample of this research is 231companies from 122food companies in Tehran. In this study, questionnaire was used for collecting data. Then, after collecting questionnaire from respondents, research data was analysed by using SPSS and LIZREL software. Findings show that there is a positive and significant relationship between competitive intelligence, marketing effectiveness and competitive advantage and the quality of competitive intelligence results in competitive advantage which in turn, increases marketing effectiveness in the organization.

Harnessing the intellectual power of the organization is a key to success in today's changing business world. It is important to create or acquire competitive advantage through the effective integration of environmental and organizational resources using mental and intellectual capabilities in the organizations which is called organizational intelligence. As a result, it is necessary to accurately describe the status of competitive intelligence in Iranian SMEs in cyberspace and identify and explain the dimensions of competitive intelligence in social networks, and also to identify and provide solutions to improve competitive intelligence and ultimately enhance competitiveness.

The research is applied in terms of purpose and employs a descriptive approach. The present study uses online ethnography methodology. Considering the evaluation of different social networks and the low activity of companies and brands in non-alchoholic beverage industry in most of these networks, Instagram was selected for data collection during the spring and summer 2018 (depending on the time of publication of the messages). And then, the cyber pages of the active Iranian companies in the non-alchoholic beverage industry were monitored. Qualitative analysis was performed on the messages of the customers and followers. Eventually 293 comments were selected for this study. Selected comments were meaningful, authentic, and relevant to the topic. Grounded theory strategy awas used to analyze the data. Besides, manual analyses were used to increase the accuracy of the analyses.

In this study, after collecting the data, coding and analyzing the semantic interpretation and content of the comments, six main dimensions were identified as the competitive intelligence that can describe the information related to existing competitive intelligence in the selected social networks. These dimensions include: marketing intelligence; competitor intelligence; social and health intelligence; technological intelligence; and strategic intelligence. Because of the repetition ofcomments on health and wellbeing (some companies' products) as well as social responsibility (some companies), the word health has been added to the social intelligence dimension, which has been rarely observed in previous research. Interacting with consumers clearly provides valuable information about their views and attitudes.

The present study identified the descriptive characterstics of competitive intelligence in the non-alchoholic beverage industry as a problem in the social networks due to the intensity of competition in this sector. Surveys show that SMEs are much less active in social media than international companies, and there is a significant gap between the existing and the desired status. The results show that the highest frequency was related to marketing and competitor intelligence and the lowest frequency was related to technological and strategic intelligence. In other words, some of the dimensions undermined. However, "social responsibility" and "health" are among the new components identified in the present study. Besides, in the classification of the dimensions and components of this study, the “human resources” was classified as a component of social and health dimension, which has been classified within other dimensions in other studies. Due to the lack of comments on the “structural and organizational” dimension, it was not included in the identified results of this study.

Given the increasing use of social media and the richer content available on these networks, using various competitive intelligence models based on user-generated content has become one of the many interests of organizations and institutions. The purpose of this research was to identify the factors affecting various stages of the process of competitive intelligence based on the content of the social media. The research had a qualitative method and was implemented in the form of an applied research. In this research, using the systematic review of previous studies, various factors affecting the competitive social networking cycle based on the content of social media have been identified. Then, the identified factors have been coded and categorized into different themes using thematic analysis. The results of the research, while summarizing and introducing previous superior studies, showed that the process of competitive intelligence based on social network consisted of four stages of planning and directing, data collection, analysis, and distribution of results. In this study, a total of 24 different influential factors have been identified, each of which contributed to the quantity and quality of some of the results obtained from these steps. Organizations should consider these factors to better exploit the advantages of competitive intelligence based on the content of social networks.