جستجوی مقالات مرتبط با کلیدواژه "grounded theory method" در نشریات گروه "مدیریت"

In today’s modern world, tourism has turned into an effective way to access the environment and culture through intercultural communication. However, despite its significance in long-term economic development, intercultural communication is neglected in the planning stages of tourism development projects. Therefore, this study sought to investigate the factors that influence intercultural communication in tourism using a grounded theory approach. To this end, the required data were collected through detailed semi-structured interviews with fifteen experts and professionals in the tourism industry of Hamedan City who were selected via snowball sampling.The collected data were then analyzed, and the results were organized under six main categories with twenty-six sub-categories. Finally, the theoretical model of the study was developed using the Atlas-Ti software. Accordingly, the main six categories of the model included personal characteristics, socio-cultural characteristics, education, producing materials and creating knowledge on intercultural issues in tourism, management and planning, the health and safety of the environment, and media and information technology in intercultural tourism communication. The results of this study propose an integrated approach for tourism managers and entrepreneurs so that they can develop a high level of intercultural communication and competence for tourists.

The present study was conducted with the aim of designing an engaging leadership model for knowledge-based companies using a qualitative method of the grounded theory method. The data of this research was derived from in-depth and semi-structured interviews with 16 subject matter experts in the field of knowledge-based companies in the country, which was based on purposeful sampling dependent on the selection criteria and continued until reaching theoretical saturation. The validity of the research data was checked and confirmed by returning results to participants and external auditors. Data analysis was done based on the Strauss and Corbin model in the form of open, axial and selective coding in Atlas TI8 software. The results showed that the engaging leadership model for knowledge-based companies includes causal factors (requirements of knowledge-based companies, environmental requirements, intra-organizational challenges), intervenors (organizational tensions, leadership skills), contextual (innovative network space) , the level of group motivations, individual motivations) strategies (human strengthening, culture building, excitement) and consequences (strengthening of individual powers, development of social capacities, collective action capabilities, development of active leadership).

The aim of the current research is to providig the electronic marketing model in digital banking and validate the model, which was implemented with a qualitative-quantitative mixed exploratory method. The goal is developmental in the qualitative part and practical in the quantitative part. In the qualitative section, after reviewing previous studies, semi-structured interviews were conducted with experts in the banking and marketing industry until reaching the theoretical saturation stage in the number of 12 interviews. The statistical population of this section was selected by purposeful Using the grounded theory method, the interviews were coded and categorized, as a result of which 264 open codes, 32 central codes, and 10 selective codes were obtained, and finally, the conceptual model of the research was proposed; Therefore, the researcher-made questionnaire based on the proposed model including 32 questions was given to 384 bank customers who were selected by a multi-stage cluster sampling method.Data analysis was done with SPSS and Lisrel software, using structural equation modeling technique. Based on the results, the reliability and validity of the questionnaire were confirmed. The findings showed that there is a significant relationship between the causal category, the bases, the central category, strategies and consequences with each other and with the components.

Given that the advertising industry is a solution for the economy, it is necessary to make predictions for its effectiveness. In this regard, it is stated that what is the model of the effectiveness of bank advertising? Qualitative data collection was done using Grounded theory method and in accordance with the systematic approach of Strauss and Corbin. The statistical population of the study included academic experts, organizational managers who were selected using a snowball technique, 12 people were selected and in-depth interviews were conducted with them. The results of the research indicate that causal conditions such as the attractiveness of advertising, information, audience contact with advertising affect the effectiveness of bank advertising. Also, the necessary strategy for the effectiveness of advertising is to strengthen the content and communication stimuli, creativity, holding advertising campaigns, improving the quality of banking services (including structural factors of banks, media) and intervening conditions (including issues such as customer attitudes, Environmental factors (competitors) influence these strategies and have consequences such as improving financial performance, customer satisfaction and retention, economic growth, competitive advantage, brand positioning.

These days, due to the increasing acceleration of globalization process all around the world, the supply chain has taken on new dimensions and has become much more complex than before. This research is a qualitative study to propose an intelligent supply chain model for providing services in Omid entrepreneurship fund. This research has been conducted by grounded theory approach, Strauss and Corbin model and it has progressed to the theoretical saturation of the interviewees. Population of interest were selected through purposeful sampling from university experts and managers of Omid entrepreneurship fund. A total of 14 semi-structured in-depth interviews were conducted. From the text of the interviews, 1165 open codes were counted and finally 38 codes were selected as main components. To code, atlas TI software version 8 was resorted and the components were identified and a conceptual model of the research was drawn. The most important major factors include intelligent information flow, intelligent financial resources flow, information technology, intelligent communication, transparency, sharing and expert human resources. The components of other factors are categorized under the main categories and then the results and consequences of the implementation of the intelligent supply chain are divided into four levels: company, customers, community and government.

Social capital plays a crucial role in the growth of organizations. However, this issue has been neglected in government organizations despite its great importance. The purpose of this study was to design a model of the role of government in promoting social capital with an emphasis on creating public value in Iranian government organizations. This research was conducted via a mixed-methods approach, and it used the grounded theory method and structural equation modeling to design the research model and validate it. In order to collect research data, 15 academic experts and 14 public sector managers were included in in-depth interviews, and after performing the 3 coding steps, the paradigmatic model of the grounded theory was formed. Finally, the obtained research model was validated using structural equation modeling and Smart PLS software based on the opinions of 260 managers and experts in government organizations. Findings showed that there are 5 dimensions for social capital in government organizations, including relational social capital, cognitive social capital, spiritual (value-based) social capital, structural social capital, and behavioral social capital. In addition, to promote social capital in government organizations, strategies can be adopted at managerial, organizational, and supra-organizational levels. The validation findings showed that the research model had a good fit and the values of the coefficient of determination for the social capital variable, the strategies variable, and the outcome variable were 0.527, 0.875, and 0.563, respectively. The results showed that the government has a great role in promoting social capital in governmental organizations that can lead to the value creation for society and customers.

Due to the importance of human capital, special attention should be paid to human resource risks . In this regard ,the current study was conducted with the aim of designing the model of human resource risks in one of the higher education centers in the country 

This research is an exploratory-practical study in terms of purpose and was performed using the qualitative data research method of Grounded Theory.The required data were collected using non-probabilistic and snowball sampling through semi-structured interviews with 15 From superior Staff and Executive Managers (Human Resources Experts) and Maxqda software version 12 was used to analyze the data.

Based on the research findings, three categories of human resource risks were identified as objectives, process and human capital risks. Individual, organizational and environmental factors were identified as causal conditions affecting these risks, functional and structural factors as background factors and values governing society, organizational characteristics and job characteristics as intervening factors. Finally, while presenting strategies for dealing with each of the three risks, the consequences of applying these strategies were also obtained in the form of social, research and educational consequences.

Based on the results of the research, the need to pay serious attention to the underlying factors, causal, intervening and by adopting appropriate strategies, can be seen to improve the performance of the organization.

These days, the tourism industry has a special place in the economy of countries and plays an effective role as a stimulus in the economic, social and cultural structure, especially in developing countries. In fact, most countries are very dependent on it and so that the industry has become a source of income and employment. It is also known as an important resource for economic development and strategic planning efforts in any country in the world. Economists have placed it at the forefront of invisible exports such as banking and insurance and describe it as a key pillar of sustainable development. Among the benefits of the tourism industry are employment and income generation, increasing citizens' awareness, improving the pattern of urban architecture, using economic capital, promoting political legitimacy, increasing national income, balancing payments, creating a driving force for growth and poverty reduction, development of public services, support for local entrepreneurship, increasing citizen participation, developing spatial justice, cultural exchange, and increasing urban sustainability.

Due to the fact that the present study seeks to provide a model for identifying the most important factors affecting the attraction and persistence of tourists in the city of Mashhad, so the grounded theory method was used. The statistical population of this study includes all experts in the field of tourism, urban management, cultural management, trustees of the deputy for welfare of pilgrims in Mashhad, economists, members of the faculty of tourism research institute of Mashhad university Jihad and university professors in the field of management who were selected purposefully.In the present study, in order to increase the reliability of the data by adopting a multidisciplinary approach and adequacy of references; different stakeholders with variety views and interests were used to receive data and conduct interviews. The use of supplementary resources is another method of increasing credibility in the present study, which the researcher added to the richness of data and increase their credibility by referring to scientific research and various articles and books on the subject of research. In addition, by expressing the concepts extracted in various interviews and also requesting review of the text of the interviews by other researchers, possible biases were monitored and the validity of the data of the interviews and the extraction of concepts and categories were ensured. Whenever this research achieved concepts by conducting interviews at each stage and collecting data and then analyzing them, it shared the resulting concepts with the interviewees and examined the accuracy of their perceptions of their statements. Finally, the emergence of the final categories and structures was confirmed through the participation of the interviewees and their corrective opinions were applied.

The tourism industry is one of the most important sectors of the global economy, which continues to grow and plays an important role in strengthening the economy of countries, increasing per capita GDP, developing job opportunities, developing cultural, social, political and security effects of tourism destinations. In this industry, in addition to attracting tourists, the length of stay of tourists is also one of the important variables. Many researchers believe that the extent of the positive effects of tourism on communities depends on the length of stay of tourists. The longer the tourist stays at the tourism destination, the higher the hotel occupancy rate and the expenses of tourist, and therefore the tourism destination will achieve more benefit. Consequently, the study of the tourism industry requires attention to both dimensions, namely attracting more tourists and increasing the length of their stay. Factors affecting the attraction and persistence of tourists in tourism destinations are divided into two categories of ones that related to tourists and the destination (destination-oriented). Obviously, city managers do not have much effect on the factors related to tourists, and any effort to improve the conditions of the destination to increase the attraction and persistence of tourists depends on recognizing the factors that affect these variables. So, the main purpose of the study was to identify the effective factors on the tourist attraction in Mashhad from the perspective of experts. Thus, the present study tried to extract the concepts and categories of the text of the interviews after conducting semi-structured interviews with experts on the subject of research and analyzing the findings with the Grounded theory method that effectively explain the main purpose of the research. Accordingly, after analyzing the data, the researchers were able to extract seven important and influential macro categories, which themselves included 33 sub-categories in the form of concept.

According to the examination of the proposed model for effective destination-oriented factors on the attraction and persistence of tourists in Mashhad, it is observed that the improvement and strengthening of identified factors is beyond the power of local managers and trustees, so that it requires the efforts and empathy of all stakeholders and trustees at the local, provincial and national levels. Therefore, recognition of these factors by tourism managers in Mashhad can significantly help improve the planning of effective factors on the attraction and persistence of tourists in this city.

Technological entrepreneurship ecosystem (TEE) is comprised of various elements and complex relations that all interact with each other to enable the creation and growth of technological entrepreneurship. The technological entrepreneur, as the main constituent of this ecosystem, should possess specific characteristics and also must perform particular roles. Despite the importance of (tech) entrepreneur in the (technological) entrepreneurship ecosystem, we are facing with the lack of comprehensive and robust literature in this domain. The aim of this research is to identify and explain various roles of tech-entrepreneurs in the relevant ecosystem. In this path, we adopted a constructivist approach of grounded theory, conducted in-depth interviews and analyzed secondary sources. Totally, we analyzed 27 cases of technological entrepreneurship process that ended in the identification of 14 specific roles in three groups. First, the principal roles which are research & development, market analysis, and resource mobilization. Second, the supporting roles such as networking, incident monitoring, and cooperation with technical experts. Third, the general (contextual) roles like building trust, and proper interactions with other elements of the ecosystem. These roles which based on their nature are in relation and interaction with other elements of the ecosystem, can enhance the related literature of entrepreneurship ecosystem and also lead the actions of technological entrepreneurs.

Venture capital (VC) investment is an important tool for financing of technology based small firms (TBSF). However, the lack of incentives to invest in such firms has prevented the development of VC industry in Iran. Since the institutions create frameworks that shape the incentives and behavior of economic actors, the current study has adopted institutional approach to answer the question: “Why incentives to venture capital investment are lacking in Iran?” Therefore, this research is applied in terms of purpose, and to answer the mentioned question, has used qualitative grounded theory research method (Glaisarian approach). The statistical population includes VC fund managers, TBSF managers, policy makers and academic experts, 29 of which were selected in a purposive-theoretical sampling. Data were collected and analysed through conducting semi-structured interviews. The research finding suggest that 5 defective investment stream decrease the incentives to invest in innovation. Institutions such as information disclosure, tax regulations, financial markets, inflation, labor regulations, property rights, law enforcement and several other socio-cultural institutons are critically important in shaping that defective investment streams. Finally it is recommended that policy makers reform institutions rather than direct interventionist policies.

Today, the branding subject has become one of the most important topics in marketing. Considering its increasing importance, the purpose of this research is to provide a branding model for business coaches. This research has been conducted with a qualitative approach and the grounded theory method. In this research, interviews were conducted with 11 business coaches using theoretical sampling method. Then, the data were analyzed and 72 initial conceptual statements of open coding, 23 categories of pivotal coding and 6 main factors of selective coding were identified. Based on the research results, the main phenomenon of this research is the personal branding process which has been considered the causal conditions (motivational patterns, role model, increasing demand), context factors (individual infrastructure, cultural factors), intervening factors (legal infrastructure, economic conditions, The competitive environment in the industry has been formed through marketing strategies, the establishment of a standard of performance, the use of a variety of media, active physical presence, building trust, creating differentiation, social attitudes into the four categories of business development outcomes, social acceptance, increased incomes, Increase credibility.