جستجوی مقالات مرتبط با کلیدواژه « Customer » در نشریات گروه « مدیریت »

love and affection for the brand is the main concept in the field of relationship between the customer and the brand. Brand managers tend to create more likable brands.

The present study was conducted with the aim of identifying the factors affecting brand love. This research is a type of mixed research with a qualitative and quantitative approach, and it is a comparative inductive research, which is descriptive-survey in terms of practical purpose and in terms of data collection. The statistical population of the research is the experts, 30 of them were selected as sample members using the purposeful sampling method and based on the principle of theoretical adequacy.

The data collection tool was an interview in the qualitative part and a questionnaire in the quantitative part, the validity and reliability of which were confirmed using the relative content validity index and Cohen's kappa test, and content validity and retest reliability, respectively. Qualitative data was done with Atlesti software and coding method and quantitative data was done with Delphi phase method, as well as determining the priority of factors affecting the components affecting brand love and the most important factors were identified.

The results indicate that customer satisfaction with sports brand products, beauty satisfaction with sports brand, attachment to sports products, liking the brand of sports products, the brand name of sports products, the cost of advertising and the good image of the supply stores. The manufacturer of sports products,

Islam is one of the world’s most prominent religions and its prohibitions and etiquette rules are well-defined. Regarding ethical behavior, teachings in business and their applications, Islamic marketing presents an aspect of Islamic business thinking that has been neglected for a long time. Its purpose is to provide a framework for understanding the Ethical code of Islamic marketing and to provide practical perspectives for companies, their leaders, and their employees to unite under these codes.

This study aims to discover ethical code and describe the components of Islamic marketing based on the product dimension at the level of electronic buying and selling from the perspective of the customer.

This research is applied in terms of orientation, and mixed exploratory research in terms of method (research design). In order to confirm the findings of the study, the data was examined and evaluated, and 31 components gained using behavioral marketing software at the level of electronic enterprises were discovered and presented from the perspective of the customer.

Several Opportunities exist in Islamic markets. They will not only adapt to the effects of technology and other factors affecting raw materials and manufacturing and supply processes for products manufactured for Islamic markets, but they will also direct and generate these effects, thereby setting themselves apart from other businesses.

Today, in the global economy, customers determine the survival of the company. Companies can no longer be indifferent to the expectations and demands of customers. However, consumer pessimism is a growing phenomenon that has negative consequences for both companies and consumers. Therefore, the current research seeks to find the answer to this research question: What are the factors affecting consumer pessimism? For this purpose, the meta-synthesis method was used. In this research, 540 authentic scientific texts in English were identified and extracted between 2000-2022, and 60 research titles were used using the Critical Appraisal Skills (CAPS) method. To analyze the research literature, a systematic review (meta-synthesis) method was used. After studying and extracting the text, the key codes were extracted and clustered with Max QDI software and arranged in the form of concepts and components. The findings of the research showed that the main components affecting consumer pessimism include 18 main factors and 117 core categories. The main factors affecting consumer cynicism are demographic factors, personality factors, cultural factors, social concerns, bitter experiences with the company, risks affecting consumer cynicism, perceived injustice, the negative burden of individual emotions, mental and psychological disorders, deceptive company behaviors, unethical behaviors of the company, the incorrect performance of the company, advertising factors, pessimistic social attitude, negative view of the company, attention to the environment, customer's behavioral characteristics, and customers’ bargaining power.

One of the most important and vital issues in consumer shopping behavior is the issue of confusion, which under the influence of various factors can ultimately affect his/her decision. Today's consumer is in a very complex environment with many choices for products and product changes as well as brands, stores and channels. In the face of these complexities, consumers are limited by their cognitive and emotional skills. Given the limiting nature of these skills, it is not surprising that consumers do not always have a complete understanding of product information and are therefore confused. Due to the unique nature of services, it is not surprising that consumers are confused about services and this confusion has detrimental effects on the service industry market and their growth. Therefore, this study was conducted to analyze the factors affecting customer confusion in life insurance services using mixed method approach.

The statistical population in this study includes 22 knowledgeable experts in the field of insurance industry and marketing. They were interviewed using semi-structured interviews through purposive and snowball sampling methods. The interviews were continued until achieving theoretical saturation. Qualitative data from interviews provide a better and comprehensive understanding of the factors affecting customer confusion in life insurance. Theme analysis method was used to ensure the validity and reliability of data through Lincoln and Guba’ four criteria of credibility, transferability, dependability, and confirmability. Holst formula was calculated to measure the reliability of the agreement between the two coders of the interviews. It was 0.86, which shows an agreement between the researcher and the second coder. A fuzzy Delphi questionnaire was used to collect data in two phases of the survey in the quantitative part of the study. Its validity and reliability were confirmed by content validity and retest, and the fuzzy variables identified in the qualitative part were prioritized using the fuzzy Delphi technique.

The analysis process started with familiarity with the data. In the second stage, individual interviews were reviewed and codes related to the research topic were extracted and 925 initial codes were received from 22 interviews. In the third stage, unrelated, incomplete and duplicate codes were removed and finally 159 codes were obtained. In the fourth stage, by reviewing the themes, the researchers achieved 38 sub-themes. In the fifth stage, 10 main themes were extracted analyzing the sub-themes. In the sixth stage, the researchers finished the work with final analysis and report writing. The main themes derived from the qualitative part of the study are: lack of public awareness, sales forces, marketing strategies, financial poverty, government laws, management structure of insurance companies, structural factors, cultural-economic status, personality traits and educational system of the insurance companies. These factors were identified and prioritized as the most important factors affecting customer confusion in the life insurance industry.

Due to the nature of services, the existence of customer confusion is obvious. Customers are confused due to many factors in buying life insurance. This confusion has destructive effects on the life insurance market in the industry. The lack of public awareness and sales forces are the most important factors affecting customer confusion. Thus, it is suggested that insurance industry managers give more weight to these factors. Other factors affecting confusion should also be considered as important. A new perspective can be created by focusing on those factors that cause confusion in the customer. Appropriate relationship with customers should be developed and the challenges in the relationship with customers should be managed. These results can be a stimulus for the growth and development of the business environment in the life insurance industry and provide an effective solution for those in charge to manage customer confusion in the country's life insurance industry.

The corona pandemic situation and the pervasive growth of information technology have strengthened banking services to customers via mobile phones. However, there are many concerns about customers' attitudes and intentions to use mobile banking. The present applied research has been conducted with the aim of investigating the issue.

The research method in this research was a quantitative of a survey type and the statistical population of this research was the staff of Zanjan University. Using Cochran's formula, the number of statistical sample was calculated at 202 who answered the questions in a non-probability way of the available type.Instrument: The instrument was a standard questionnaire that due to localization, its validity and reliability were both reconfirmed in this research. The convergent validity of the structures was comfirmed by using the extracted mean variance (AVE) criterion above the value of 0.4 and reliability was also confirmed with Cronbach's alpha (0.878 above 0.7) and combined reliability (CR), above the standard value of 0.6.

Using PLS software, the Findings showed that perceived usefulness, perceived ease of use, social effects and facilitation of the conditions had a positive and significant effect on the attitudes toward the mobile bank, but the effect of perception of competency, benevolence and security and privacy on attitude toward the mobile bank was not significant. The results also showed the effect of attitude towards the mobile bank on the intention to use the mobile bank.

The research is currently being done to achieve its ultimate goal, which is to provide a model for further identification of loyalty factors in Pasargad insurance agencies in Mashhad. The research tool consists of two questionnaires, which are: Determining the property ; Obtaining it by Demetel method and interviewing the insurance expert. This research has been collected from the opinions of 25 insurance experts in the period from the beginning of winter of 1399 to the spring of 1400. In this regard, the current research question is what is the impact on loyalty in the insurance industry? To answer this question, the factors that have affected them if they use loyalty in medical insurance, and if they are qualified by insurance experts, and with the Likert spectrum, they used the disease factors to become re-emergence. After the t-test, it is used to determine the effects on loyalty, and the factors that cause it to be used in the second questionnaire and cause another complication to be evaluated by another method using the method. Findings and Results from the Court: Accountability Factors In the case of using services, high-level services, fast service affect and influence the factors.

Nowadays, the competition between banks and financial institutions for attracting, retaining and retaining customers has intensified and there are many methods such as advertising, facilities, deposit interest and so on. But one of the methods that, as an important and vital factor, helps in this direction, which can establish the organization among competitors both in terms of cost reduction and in the long run, is the agility of the organization. The aim of the present study was to identify the factors that create organizational agility in Sepah Bank in Khuzestan province with a mixed approach. The research method with a mixed approach (qualitative-quantitative) which in the qualitative part in terms of purpose, fundamental and exploratory type and in the quantitative part in terms of purpose, is applied and descriptive-survey type. The statistical population of the research in the qualitative part includes 15 experts and in the quantitative part all the employees of Sepah Bank in Khuzestan province, which according to Cochran's formula was 235 people. After analyzing the data in the qualitative section using Max QDE software version 2020 and in the quantitative section with SPSS and Amos statistical software, it was determined that: In the findings of the qualitative section, 16 components and 5 categories (Product variety, training, facilities, communication and convenience) were obtained. Also, in the findings of the quantitative section, the variables of product diversity, training, facilities and ease had a positive and significant effect on organizational agility, but the effect of communication variable on organizational agility was not confirmed.

Data-driven marketing as a strategy for studying customer behavior based on metadata analysis will help to predict their behavior and increase the rate of return on investment. Many Iranians, especially young people, are users of various social networks and Internet sites and are exposed to advertisements on these networks. In the present study, 446 students of Tehran universities and their relatives who are users of the Instagram social network were surveyed based on the survey method and the available sampling method and snowball. For this purpose, a conceptual model based on consumer opinion has been used regarding the main factors influencing the increase of clicks in personalized online advertising. The research findings indicate that the consumer decision to click on the ad is made based on variables such as previous familiarity with the brand, visual appeal, mental engagement with the product and the quality of information for the consumer. Hence, trust in the processes of visual appeal and information quality plays a mediating role and therefore affects the will and decision of users to click on the ad. Privacy and the consumer's concern about non-compliance will increase his mental involvement about the product and reduce the consumer's confidence and decision to click. According to the research results, although accurately personalized advertising has higher goals in mind, it may negatively affect consumer privacy concerns and in fact lead to the weakening of their goals.

Managers and marketers in the field of business development always try to predict their buying behavior by knowing the customer and the environmental conditions as well as possible and place their products and services in the way of the customer's selection and purchase process. In this regard, studies show that marketers should focus on changing consumer mentality, consumer behavior and lifestyle and look for competitive advantage in new conditions. The main purpose of this research was to explain the pattern of marketing management strategies with an emphasis on the attitude of consumers with conserding factors creating during the corona epidemic period. The current research was applied in terms of purpose and descriptive-survey in terms of method. The statistical population of this research was all the consumers of cosmetics and health products, the statistical sample size was estimated to be 384 people using J-power method and they were selected by non-random and accessible sampling method. The data collection tool was a researcher-made questionnaire. Research hypotheses were tested using PLS3 and 25SPSS software with structural equation modeling method. The results showed that the causal conditions have a positive and significant effect on the central phenomenon, the central phenomenon has a positive and significant effect on the strategies, the background conditions and intervening conditions have a positive and significant effect on the strategies, and also the strategies have a positive and significant effect on the consequences of the consumer's attitude.

The formal control from customers through contracts and monitoring requires companies to implement green supply chain management (GSCM) practices. The informal control of customer relational governance (CRG) in terms of trust and cooperation also plays a role but it is not clear how CRG affects companies in gaining environmental and economic performance through GSCM practices. To explore the role of CRG, this paper develops a conceptual model with four hypotheses to propose moderation and mediation effects of CRG on the relationships between two GSCM practices (green innovation and green purchasing) and environmental/economic performance. Based on 333 questionnaires collected from a typical export-oriented city in China, two CRG factors are identified, they are, relationship & trust, and cooperation & reciprocity. Statistic results through hierarchical regression analysis demonstrate that both moderation and mediation effects exist. CRG partially mediates the effect of GSCM practices on environmental performance. However, relationship & trust can be detrimental for green innovation to bring environmental performance. If companies aim to improve economic performance through green purchasing, they should establish relationship & trust with customers. Meanwhile, cooperation & reciprocity with customers is needed for companies to gain economic performance through green innovation. This paper contributes to extend the previous studies of formal control from customers to examine the role of CRG for GSCM association of performance improvement.

Leasing as one of the financing products offered by financial institutions. Financing products is the main source of income and the sustainability of financial institutions depends on it. Due to the intrinsic risks associated with financing service options, the quality of perceived customer service will be different from financial transaction support services. This thesis examines the dimensions of service quality in the automotive leasing industry. Therefore, the SERVQUAL (Service quality & quantity) approach in the leasing market sector of Iran Khodro Company was used to estimate the impacts of service quality. Data collection includes interviewing and dataset, which were conducted among leasing experts, academic experts, and a group of clients. The existing dataset contains 26 questions related to service quality components. The validity of the questionnaire was evaluated by academic experts, and also Cronbach's alpha coefficient (α = 0.88) was used to determine the reliability of dataset with a high internal consistency of the dataset. The proposed SERVQUAL model was simulated in MATLAB software environment. In this study, due to some limitations in non-registration of leasing companies’ information, only 3 main parameters were evaluated. Our findings included three estimated parameters namely customer gap - distribution rate (0.209), policy gap - distribution rate (0.060) and delivery gap - distribution rate (0.449). According to our results, the gap between the management perception and service quality characteristics arising from leasing company employees, which originally is the gap between service quality characteristics and delivery services, should be addressed by HRM tools such as training. As a general conclusion, the proposed SERVQUAL model for estimating service quality impacts on the Iran Khodro leasing market sector provides a good evaluation of the five-dimensional gap and identifies the impacts of service quality in the automotive leasing sector.

The purpose of this paper is to investigate the factors affecting customer loyalty to the products of Pegah Golpayegan Company in Mahallat city.

This research is a descriptive survey with an applied approach. The statistical population consisted of customers of Pegah Golpayegan Company's products in Mahallat city from December to February 1977 in stores and supermarkets. Data collection tool was a researcher-made questionnaire with 30 closed-ended questions. The validity of the questionnaire was confirmed by content validity using professors' opinions and the reliability of the questionnaire was confirmed by Cronbach's alpha coefficient. Descriptive and inferential statistics were analyzed by SPSS 20 software.

The findings of the study showed the effect of three variables (price, discount, quality) on customer loyalty.

The results of Friedman test showed that the variables affecting customer loyalty did not have the same effect and priority and the variables of quality, price, distribution, responsiveness and handling of complaints, and being native had the most effect and

This study was conducted to investigate the factors affecting customer loyalty to products of Pegah Golpayegan Company in Mahalat.

Others, discounts, promotions and packaging have the least impact on customer loyalty, recommendation variables respectively

Value co-creation is a new form of business strategy that emphasizes continuous creation and recognition of the shared values of organizations and their customers. This strategy is the result of effective interaction between them. The purpose of this study is to present a comprehensive and native model of this new phenomenon in the tourism industry of Iran.

This study is an applied and descriptive research which was done qualititatively by grounded theory. The participants of this study consists of 15 tourism experts who were selected by purposefully and judgmentally using snowball method. Data were collected through semi-structured and in-depth interviews.

After performing three coding steps on the data collected, a paradigmatic model of the strategy has been produced through grounded theory. This model consists of some causes and antecedents, organizational and national contextual factors, facilitating and limiting intervening factors, organizational and national developing strategies, and finally organizational and national consequences of developing of this strategy.

Implementing value co-creation strategy in tourism industry of Iran can make more effective utilizing of customers' abilities and capabilities to achieve competitive advantage, enhance organizational brand and achieve its constructive economic, cultural, social, political and environmental consequences.

Nowadays, industrial design has allocated a special place to itself in the field of products marketing and development, both at national and international levels. Advertising can be a connection bridge between company and customers, the customers are fully identified and the messages of the company are effectively transmitted to them. The purpose of the present research is to present an effective advertising model for companies with an industrial design unit. Therefore, the present research is descriptive-analytical with the Inductive approach and the collection of required data was performed based on the library and document mining study, and also considering the comparative comparison of four domestic industrial design companies with four foreign industrial design companies. Based on this comparison, 82 effective advertising indicators were identified. Using content analysis method, their similar and different aspects were addressed and using MAXQDA software, the difference, similarity, evidences, and foundations of each one of these desired phenomena are explained, and 40 indices with the highest frequency that have not yet been used by Iranian industrial design companies were classified into four categories such as customer relationship, marketing, products and services, and announcements,and a model was designed based on them. Finally, some suggestions based on the research findings were presented.The result is that, for a dynamic and effective advertising, the Iranian industrial design companies require to employ the novel approaches which most of the superior companies utilize to compete and even to proceed in the market. To this end, some suggestions are offered.

Considering the increasing usage of smartphones, serving customers has taken a different form. In recent years the number of Iranian users on social media platforms such as Instagram has had a noticeable rapid increase. Therefore, lots of small and medium sized businesses share their products and services with consumers via their pages on social media and sell them online. The aim of the authors was to understand how much Instagram users trust business pages and to what extent these pages impact the purchasing decision of the consumers. In this study, using the regression model, the relationship between gender, the number of pages a customer follows on Instagram, the number of people the customer is following, the number of pages they follow the business page and the number of times a customer checks his Instagram page per day have been evaluated as independent variables. The amount of trust he has in purchasing from a business page was the dependent variable. The data were collected through surveying 136 Instagram users in Iran. The regression model was used to analyze the data. The research results showed that of the set of predicted factors, only the number of times a customer checks his Instagram page has a significant effect on his trust when purchasing from business pages.

One of the challenges facing the cement industry today, managing the supply chain. Lack of supply chain management, the cement industry has serious problems volatility and the price difference by the manufacturer and the retailer has faced. Usually when a lack of resources and goods in a retail occurs, the customer may go to another retailer. This phenomenon is often called the customer search behavior. This study analyzes a manufacturer and two retailers in a two-echelon supply chain using game theory (Nash equilibrium, balance Stackelberg) with the customer market approach to fars cement industry. The method for the purpose of collecting data item. Enjoying the view of experts, information available on the main site Fars and determine the parameters of the model and software Mathematica functions to solve mathematical equations and plot discussed. The results of this study show that with current conditions and utility functions defined for the issue, to determine wholesale prices for producers in order to maximize profits Is not their own, so the manufacturer must consider market conditions to determine the wholesale price.