محمد مهدی مظفری

In recent decades, research on the customer brand has taken a special place in various fields, including academic and business markets. Many researchers and executives of the company have concluded that one of the reasons for the brand's importance and value is its brand name for the customer, which creates value for customers and the company. As a result, marketers can use a unique value, and a higher brand name has a competitive advantage. This study investigated the relationship between brand experience, brand reputation, and brand loyalty in empirical marketing at Maral Leather Company.

The method of this research was applied in terms of purpose and descriptive-survey nature. The study's statistical population consisted of all Maral customers. Regarding the uncertainty of the population, 384 were selected as the statistical sample based on the Cochran formula. The data-gathering tool in this study was a questionnaire with 7 components and 24 items. Data analysis was performed using a structural equation test and Amos software.

The research results showed that sensory experiences of events from the viewpoint of Maral customers have a positive role in creating a brand experience. The emotional experience of events Maral customers positively affects creating a brand experience. Creative experiences of events from the perspective of Maral shoppers have a positive role in creating a brand experience. Physical experiences of events from the customers' perspective have a positive effect on brand experience. The event's social identity experiences from the shoppers' standpoint have a positive role in creating a brand experience. Brand experience from customers' point of view positively and significantly affects brand refinement. Reading the customers' point of view positively and significantly affects brand loyalty.Originality/Value: Having new strategies, paying attention to the critical points in establishing, maintaining, and expanding relations with the customer, and trying to satisfy him expands the realization of customer-oriented goals and brings a base of loyal customers in the long term.

Management of communication with tourists is considered a key component for successful tourism destinations and creates positive consequences on tourist satisfaction, brand management, competitive advantage and destination income. Based on this, the present study aims to investigate the impact of tourist relationship management on the satisfaction and loyalty of tourists. This research attempted to analyze and investigate the effect of tourist relationship management on the satisfaction and loyalty of tourists in Tehran and how the satisfaction variable mediates the relationship between tourist relationship management and tourist loyalty. The present study is applied in terms of purpose and descriptive-analytical in terms of method. The statistical population of this research was tourists entering Tehran. In order to determine the sample size, according to the number of observable variables, the sample size was estimated at 384 people. The validity of the research tool was calculated using the confirmatory factor analysis model, and its reliability was calculated using Cronbach's alpha. Data were analyzed using SPSS and SMART PLS software with descriptive statistics and structural equation modeling. The findings showed that communication management with tourists significantly affects the satisfaction and loyalty of tourists. Also, the research findings indicated that satisfaction mediates the relationship between tourist relationship management and tourist loyalty. Tourist communication management plays a vital role in the success of tourism businesses. As a result, using this tool, destinations can help create a positive experience, create tourist loyalty and satisfaction, and strengthen relationships between businesses and tourists.

the present study aimed to determine the effect of organizational agility on the performance of small and medium enterprises by examining the role of knowledge management processes, evolution in business model and value creation capabilities.

This study was a descriptive-correlational applied study. The statistical society of this study was formed by small and medium enterprises in Eshtehard industrial town. For the purpose of sampling, the Cochran formula was used. Accordingly, 268 companies participated as examples in this study. To collect data, a questionnaire was used (with verified validity and reliability).

The results of structural modeling (R2 = 0.871), showed that the set of factors that influenced the performance of firms in the theoretical model of the present research could explain 87.1% of the changes in corporate performance

Considering the lack of reporting good performance by a very large number of stagnant and inactive companies and according to the test results of research hypotheses, the need to modify and strengthen knowledge management processes, significant changes in business model and empowerment of companies' value creation capabilities to improve agility And their function is essential.

Medical tourism industry is one of the most lucrative industries in world. Insurance increases the comfort of tourists. The development of the tourism industry is accompanied by the growth of insurance services. Increasing the country's foreign exchange earnings through the medical tourism industry; is essential. In this research, we intend to present all the effective components of insurance in the marketing model of medical tourism of the Social Security Organization.

This research is based on the purpose of applied research, in terms of how to collect data is descriptive-survey and in terms of research approach, is a mixed exploratory method. Which was done in 2021. In qualitative approach using Delphi technique, effective components in medical tourism are identified. In quantitative approach, the research model was finalized using exploratory and confirmatory factor analysis.

The insurance factor affects the marketing of medical tourism. And this factor has five components; Fast and effective redemption of insurance, Full health insurance coverage, Other supplementary insurance services such as travel and theft and Acceptance of international health insurance and the transferability and validity of health insurance in other countries were identified.

Results of this research help the health policy makers of the country to increase their foreign exchange earnings by using this research model. And with regard to the insurance components of the model and effective measures by the government, Insurance companies will reduce the financial and security threats of tourists and ultimately increase the attraction of medical tourists from other countries.

The Covid-19 disease is a crisis that has recently not only put human health at risk but also caused a lot of damage in the field of tourism. Medical tourism is one of the most profitable and competitive industries in the world. Iran can increase its foreign exchange earnings by using its capabilities in medical tourism. In this research, we aim to present the effective factors and indicators of the control of the covid-19 pandemic in the marketing model of medical tourism in the social security organization.

Based on the purpose, this research is of the basic, applied type of research and descriptive-survey in terms of data collection. Also, in terms of the research approach, this research is an exploratory mixed method. In a qualitative approach, using the Delphi technique, by reviewing authentic texts and using the opinions of 17 members of the expert panel, and in a quantitative approach, a questionnaire was completed with a statistical population of 422 people. the factor analysis and structural equation model was used order to confirm and fit the factors obtained from.

Based on this research, the control factor of the Covid-19 pandemic has an effect on the marketing of medical tourism of the Social Security Organization. and this factor with five components (in the order of the highest factor load); The limitations caused by the disease, universal treatment and vaccination, the number of patients and deaths, compliance with health guidelines and protocols, and the occurrence of the epidemic of Covid-19 have been identified.

Through the government's policy and its implementation by organizations in charge of medical tourism, it is possible to increase the attraction of medical tourists by focusing on the control components of the Covid-19 pandemic.

Today, due to the increase in medical expenses in developed countries, the provision of medical tourism services has increased greatly. And the medical tourism industry is one of the prominent income-generating industries in the world. This research has been done with the aim of ranking the dimensions of the social security organization's medical tourism marketing mode. The current applied research was carried out in the form of a descriptive survey in 2021. And a tool with 8 main factors was made and with the opinion of 23 experts and with the help of AHP method by Expert Choice 11 software, the prioritization of factors affecting medical tourism was determined. In the present study, 69.6% were men and 30.4% were women, and the average age of the participants was 52.10 ±3.21 years. The results showed that the marketing mix factor is the highest priority and the insurance factor is the lowest priority for medical tourism. The results of the present research to the guardians of the field of medical tourism based on the importance and priority of the dimensions of the medical tourism marketing model and taking effective measures in that field. It will increase the attraction of medical tourists and ultimately increase foreign exchange earnings.

The present study examines the role of strategic human resource management on the organizational performance of the judiciary with emphasis on the mediating role of the communication environment of the staff of the judiciary. This research is applied research in terms of purpose and descriptive-survey research in terms of data collection method. The statistical population of the study was the employees of the judiciary of Tehran province that using Cochran's formula and stratified and systematic sampling method, 352 people were selected as the sample. To collect data, the standard questionnaire of Mohammad Ali et al. (2018) was used to measure the variable of strategic human resource management and two researcher-made questionnaires. To analyze the data, the structural equation modeling technique with Smart-PLS2 software was used. In order to check the validity of the questionnaires, the opinions of 10 judicial experts and university professors were used and the validity of the questions was confirmed. Also, extraction of Cronbach's alpha coefficient above 70% for the questionnaires showed their appropriate reliability. The final findings of the hypothesis test show that the variable of strategic human resource management has an effect of 0.422% on organizational performance and 0.631% on communication climate and communication climate as a mediator has an effect on organizational performance of 0.436%. In this study, the value of organizational performance coefficient is equal to 0.68, ie independent variables predict the behavior of dependent variable (organizational performance) as 0.68, which is considered somewhat strong, and the coefficient of determination of communication atmosphere is 0.717, which is very strong will be evaluated. The final conclusion shows that the officials of the judiciary should invest more in the communication competence of their managers and employees.

In today's era, paying attention to environmental ideals is one of the main elements of gaining a competitive advantage. The pressures related to this field also affect the economy of manufacturing companies in cultural and social dimensions; Green production is an approach that the leading organizations in the field of car production have pursued its ideals in this direction. The foundation of green production relies on the observance of sustainable development patterns in the organization. The main goal of the current research is to investigate the effect of green production on the consumer's desire to repurchase with the mediating role of perceived quality. For this purpose, in this research, SAIPA Automobile Company was selected as the case study. The current research is an applied research in terms of its purpose. Also, in terms of the type of data, it is descriptive and from the point of view of the execution method, it is survey type. The sampling method of this research is cluster. In addition, to select the statistical sample, about 82 SAIPA authorized agencies in Tehran were considered. Among these, based on geographical distribution, 10 agencies in the east, west, north, south and center and 2 agencies were randomly selected from each region, and among the clients of these agencies, a random sampling was carried out, so that the sample size In this research, according to Cochran's formula, the number of people is 300, the sample size of 300 people was considered. In order to analyze the data, SPSS and AMOS statistical software were used. After confirming the model in the structural, measurement and general parts, the proposed hypotheses are examined using the tstatistics and the regression beta coefficient (path coefficient). The results of the research hypotheses test showed that among the factors affecting the perceived quality (green product effect, consumer emotional value, consumer environmental awareness, added value, perceived quality, emotional value and consumer environmental awareness) and the willingness of the consumer to repurchase with the aim of green production There is a positive and meaningful relationship in SAIPA company.

Aim and Today, the human resources of any organization are the basic factor of the growth and productivity of the organization and the most important competitive advantage or its originator. With the help of its human resources, the organization can achieve competitive strategies, such as cost leadership, differentiation and quality improvement. Therefore, the organization and above all the management should try to combine human resource management strategies with business strategies in such a way as to create a competitive advantage from these resources in front of competitors. Human resource strategy is a young knowledge both in the theoretical and practical fields, the emergence of the first theory and related models for its formulation goes back to less than two decades ago. The theorists of management science, recognizing human as a complex element in the organization, introduce the human factor as the most important element to maintain the existence and survival of the organization, and increasing attention to human resources not only in traditional roles Rather, they have focused on its modern role even in the age of information technology. All public and private organizations need strategic management of human resources and organizational innovation for development, growth and sustainability in today's competitive arena so that they can respond to the needs and demands of their customers.. The main purpose of this research is to investigate the effect of strategic human resources management on innovation performance with the mediating role of innovation capability in Shahid Sattari Air University. The present study is descriptive and survey-type in terms of method, and the content validity of the questionnaires confirmed using the opinions of experts in this field and the opinions of respected professors. The reliability of the questionnaire also confirmed on a sample of 30 people using Cronbach's alpha with a coefficient value of 0.907 became. The statistical population included all the employees of Shahid Sattari Air University, numbering 350 people, and using Cochran's restricted population formula, 183 people selected as a statistical sample using simple random sampling method. In order to analyze the data, confirmatory factor analysis and path analysis performed using the structural equation approach by SPLS software and the Kolmogorov and Smirnov test. It noted that the value of the fit index is equal to 0.637.  The findings indicate that the strategic management of human resources on innovation performance through the mediating role of innovation capability; strategic management of human resources on innovation capability; Strategic management of human resources has a positive and significant effect on innovation performance, and innovation capability on innovation performance.Discussion and Human resource management in its policies and actions should leave aside the side of caution and carry out daring initiatives such as merit-based recruitment, compensation for innovative services and encouragement, result-oriented performance management and empowering human capital, so that the background Provide for creativity and innovation and pay attention to programs for developing innovation capabilities in order to develop new services and provide programs to create new knowledge based on existing knowledge. Due to recent developments in universities, investigating the relationship between strategic human resources management, innovation performance and innovation capability becomes more important

Furniture is a mixture of art and culture and a symbol of prosperity for Iranian families, and companies operating in this competitive industry need a comprehensive and long-term model for survival in the market. In this study, a strategic marketing model in the furniture industry is presented. The present study is an applied-developmental study in terms of purpose and in terms of method and time period of data collection, it is a cross-sectional survey research. Semi-structured interview and Likert scale questionnaire were used to collect data. The reliability of the questionnaire was assessed using combined reliability and Cronbach's alpha. Convergent validity was also used to validate the questionnaire. The statistical population of this research in the qualitative section includes experts in the furniture industry. Qualitative sampling continued in a targeted manner until theoretical saturation was achieved. The statistical community in a small part also includes managers and experts of the country's furniture industry. Using Cohen's effect size method, 140 people were calculated as samples. Random sampling method was used for sampling. In order to analyze the data in the qualitative part, the indicators of the strategic marketing model were identified using data-based theorizing method. The partial least squares method was used to validate and present the final model. Based on the results of qualitative analysis, 6 main categories, 18 sub-categories and 102 basic indicators were identified. Based on the paradigm model of the research, it was found that competitive forces constitute causal conditions. Strategic marketing is a central phenomenon. Marketing research provides the background, and corporate social responsibility is the intervening condition. Marketing strategy is a strategic factor that ultimately leads to functional marketing outcomes such as market share, market management and sales promotion.

Along with the positive economic effects, tourism development in destinations has also brought negative environmental consequences. In accordance with this challenge, many managers of tourist destinations have focused on managing the behavior of tourists. Based on this, considering the need to deal with the mentioned challenges, or at least reduce the adverse effects and continue to attract tourists, social responsibility measures are known as one of the most effective solutions for tourism management organizations. In this research, an attempt was made to examine the effect of social responsibility of destinations on the emotional and behavioral responses of urban tourists in Tehran. The present study is applied in terms of purpose and descriptive-analytical in terms of method. The statistical population of this research was tourists entering Tehran. In order to determine the sample size, according to the number of observable variables, the sample size was estimated to be 384 people. The validity of the research tool was calculated using the confirmatory factor analysis model and its reliability was calculated using Cronbach's alpha. Data analysis was done using SPSS and SMART PLS software with descriptive statistics and structural equation modeling. The findings showed that the social responsibility of destinations had a positive and significant effect on the emotional and behavioral responses of urban tourists (satisfaction, trust, loyalty). Also, the findings indicated a positive and significant effect of satisfaction and trust on tourists' loyalty. Among the researched variables, social responsibility with a path coefficient value of 0.584 had the greatest effect on the trust variable, so that the social responsibility variable was able to explain 34% of the variance of the trust variable.Extended AbstractIntroductionSustainable development of tourist destinations such as Tehran is partly due to engaging in socially responsible behaviors by destination-related organizations and attracting the support of visiting tourists to act in environmentally responsible ways. In the past decades, the metropolis of Tehran has undergone many social and environmental changes due to population growth and development, which can affect tourism development. With the increase of environmental and social problems in Tehran, the development of the tourism industry of this destination requires serious attention to solutions such as adopting social responsibility in all pillars of its development, especially the development of the tourism sector. Such an approach can improve the reputation and image of this destination while increasing the satisfaction and trust of tourists and, as a result, their loyalty. In proportion to this necessity, in the present study, the research's central question is: What is social responsibility's effect on the emotional and behavioral responses of urban tourists in Tehran?MethodologyThe present study is applied in terms of purpose and descriptive-analytical in terms of method. A questionnaire was used to collect information. The questionnaire questions were designed using five Likert options from strongly agree to disagree. The statistical population of this study was incoming tourists to the city of Tehran, considering that in this study, the method of structural equations has been done using pls software. One of the well-known rules for determining the minimum sample required in the PLS method is provided by Barclay et al. (1995). 5 to 10 samples are required for each observable variable. A sample floor of 300 samples is also recommended. Considering that in this study, the number of observable variables (questionnaire items) was equal to 32 questions, the sample size was estimated to be 320 people. To increase confidence, the sample size was 384 people. In this research, in order to achieve the goals, structural equation modeling in SMART PLS software has been used. Results and discussionThe findings of this study indicated the effect of social responsibility of tourism destinations on the satisfaction of the results; it indicates that the value of the obtained T statistic is equal to 10.418, so this value is more significant than 1.96 and can be stated that the social responsibility of tourism destinations has a significant effect on tourists' satisfaction. Also, the coefficient of the obtained route is equal to (β = 0.513); since the coefficient of the obtained route is positive, this relationship is direct. The effect of social responsibility of tourism destinations on trust The results indicate that the value of the T statistic obtained is equal to 11.748, so this value is more significant than 1.96, and it can be said that the social responsibility of tourist destinations has a significant effect on tourists' trust. The obtained path coefficient is equal to (β = 0.584). Regarding the effect of social responsibility of tourism destinations on loyalty, the results show that the value of the T-statistic obtained is equal to 10.067, so this value is more significant than 1.96, and it can be said that the social responsibility of tourism destinations on tourist loyalty It also has a significant effect. The coefficient of the obtained path is equal to (β = 0.217). Since the coefficient of the obtained path is positive, this relationship is direct. Satisfaction and trust of tourists have a positive and significant effect on their loyalty because the value of the t-statistic obtained for the effect of satisfaction on loyalty is equal to 4.152 and for the effect of trust on loyalty is equal to 15.338; the obtained values ​​are more than 96 / 1 is. The value of the path coefficient obtained for the effect of the satisfaction variable on loyalty is equal to 0.478, and the value of the path coefficient obtained for trust on loyalty is equal to 0.792.ConclusionThe present study presents a conceptual model of the effect of tourism destination responsibility on tourists 'emotional and behavioral responses and answers the question of how destination social responsibility affects tourists' behavioral and emotional responses. Based on this, the findings of the research hypothesis test also showed that the destinations' social responsibility positively affected the satisfaction of tourists from Tehran. Contrary to the practice of all internal studies, the concept of social responsibility of the destination is less considered and more focused on the concept of corporate social responsibility in the field of tourism, and the effects of this concept are examined only from the perspective of companies and organizations involved in service delivery. This study evaluated the effects of destination social responsibility from the perspective of urban tourists. Also, based on the findings of the first hypothesis of the research, it can be said that managers of tourism destinations can manage the consequences by strengthening the social responsibility of the destination while influencing the behavioral and emotional responses of incoming tourists. The results of testing the second hypothesis of social responsibility of destinations had a positive and significant effect on the trust of incoming tourists. In fact, when a tourist has a strong sense of trust, in turn, he will have more intention to visit the destination. This finding not only emphasizes the importance of the concept of destination social responsibility as a variable affecting destination trust as a critical variable and expands the focus on trust in the tourism industry but also explains the mechanisms of social responsibility impact on tourist trust. Testing the third hypothesis of the study showed that the social responsibility of the destinations had a positive and significant effect on the loyalty of incoming tourists. Accordingly, urban tourism destination management organizations should increase investment in destination social responsibility and integrate this with long-term strategic planning because tourists' understanding of destination social responsibility is an essential source of improving tourist loyalty. The results of testing the fourth hypothesis of the study showed that tourist satisfaction had a positive and significant effect on the loyalty of incoming tourists. Based on this, it can be argued that tourist satisfaction resulting from the social responsibility of the destination can have a positive effect on increasing the number of tourists visiting or intending to visit, resulting in destination tourists becoming loyal visitors.

One of the important issues in urban financing is the credit status of municipalities and determining their credit rating, and according to the definition of credit rating in financing from the money and capital market, accreditation and assessment of credit status of municipalities is necessary. Be. The purpose of this study is to provide a model for accreditation of Iranian metropolises based on the current financial reporting of municipalities. Due to the nature of the data, which is qualitative and quantitative in the qualitative section, semi-interviews are used; Then, using the data theory approach of the Interview Analysis Foundation, and then in the quantitative part of the research, after obtaining the opinion of experts (30 people) by means of a questionnaire and summarizing their opinions, to determine the importance of indicators affecting validation and evaluation Current credit status of metropolises Shannon entropy method was used. Finally, according to the credit rating of Iranian metropolises, according to the importance of indicators affecting the validation and evaluation of the current credit status of metropolises, based on financial reporting, the Mabak method was used. According to the results, Tehran, Isfahan, Tabriz, Shiraz, Mashhad, Karaj, Qom and Ahvaz, respectively, had the highest priority in terms of the current level of credit status of Iranian metropolises based on financial reporting of municipalities.

In many of developed and developing countries, nowadays, B.O.T conctract is a way in which government performe their essential project as transport one through observing investment from privait firms, instead these privit firms earn the main investment as well as their profit from user fees. For many BOT transport projects, the government imposes service level requirement on the private firm so that project capacity and stochastic demand can be better matched. Service level can be defined as the probability of project capacity satisfying uncertain demand. Due to high risck of this kind of contaracts, the governmet, for many B.O.T transport projects, imposes service level requirement on the private firm so that project capacity and stochastic demand can be better matched. Service level is defined as the probability of project capacity satisfying uncertain demand. In this research as a determination optimal service level on B.O.T transport project contract based on Zhang model (Case Study: Tehran Fleet Electronic Ticket Contract) is conducted. The results suggest that the presence of service level requirement improves B.O.T h user fee and project capacity while decreases firm profit. Moreover, two formulas, to predict the servive level based on ontherrequlations, have been generated from the data of the project, using Gene EXperssion Programming through MATAL. The correlation coefficients of proposed relationship were relatively high, indicating the dependence of service level to project capacity, user fee, privit firm’s prfite, the number of users, demand uncertainty.

IIn this study after reviewing the literature and interviewing correspondents, beneficiary features, Transport infrastructure situation and, social and economic conditions was examined as variables affecting the performance of earthquake detection projects to determine how to in influence any of them. The method of the study in terms of object, is applied research, also a type of descriptive correlation in terms of data collection. The statistical society of the study includes 170 members among managers, assistants and experts of red crescent organization of saveh country. 118 people were selected as samples by means of sampling formula and the questionnaires were distributed and gathered between them. Structural Equations Modeling approach, and pls software were applied to data analysis and to investigate the relationship between variables and hypotheses test. In addition the results of factor analysis ware used to validity assessment of structures and to determine the multiple indices of propriety. Final results of study showed ‘ the direct impact of beneficiary features on the performance of earthquake detection projects , the direct impact of social and economic conditions on the performance of earthquake detection projects , the intervention variable impact of social and economic conditions on relationship between beneficiary features on the performance of earthquake detection projects and the intervention variable impact of transport infrastructure situation on the relationship between beneficiary features on the performance  of earthquake detection projects .At the end, proposals of research are presented.

Today, the issue of locating industrial complexes at the national and regional level in the macroeconomic structure is important in terms of its benefits and strategic issues. Because it leads to optimization of time, cost and prevention of waste of human, financial and environmental resources, economic development and welfare.Therefore, the purpose of this research is provide a scientific and practical approach to locating a technology service center in the Qazvin province. The research method is descriptive-analytic. The statistical population of the study consisted of experts and experienced experts with a sample size of 20 people. The tool was a questionnaire. Data analysis was carried out using the vikor and TOPSIS technique. In this research, five industrial sites including Abik, Khoramdasht, Heydarieh, Arasandeh and Lia have been investigated for determining the suitable industrial site for the establishment of a technology business service center. These centers are selected under the supervision of Qazvin industrial Estate which are project sponsors. The results indicate that the industrial place of Lia is considered in accordance to the qualitative, quantitative and service factors, selected from the selected areas for the operation and construction of the service center. In order to work and technology have been introduced

Due to the strategic importance of manufacturing companies in the national and provincial economy for reasons such as having a very important share in employment, participation in regional development, development of international trade, etc. One of the most important decisions of organizations, Is to pay attention to the choice of entry mode in the process of internationalization of companies. The experience of company entering the international market is a stimulus for the global. The purpose of this research is to design local model of strategies for Iranian companies to enter international markets. The present study is a descriptive survey and applied in terms of purpose. After reviewing the theoretical foundations and research background using the opinion of 15 marketing experts and university professors who had at least 15 years of experience in executive and research activities in the field of international marketing dimensions and components Keys were identified by FD. Then model design with FISM was used to build a native model of entering international markets. Then using pairwise comparison questionnaire and the range of one to four fuzzy triangles and FDEMATEL, the intensity of relationships between the dimensions of the research is investigated. The results shown that dimension of government support is the most effective dimension and strategies for entering international markets in the present article were recognized as the most influential dimension among the dimensions studied. The results of research can provide a comprehensive view to researchers and companies with the aim of internationalizing and entering these markets.

The aim of this study was to investigate the effect of total quality management and entrepreneurship on the organizational performance of Iran Paint Company in a descriptive-correlation method.

The statistical population of the study was 200 employees of Iran Paint Company, 132 of whom were selected by simple random sampling. For data collection, three questionnaires of Moghimi Inclusive Quality Management (2009), Antoncic and Hisrich Entrepreneurship (2003) and Carabulot Organizational Performance Questionnaire (2015) were used. Their reliability through Cronbach's alpha coefficient was 0.86, 0.82, respectively. And 0.89 was obtained. Structural equation model test was used to analyze the data using SPLS software.

The results showed that total quality management and entrepreneurship have a positive and significant effect on the organizational performance of Iran Paint Company. The results also showed that entrepreneurship has a positive and significant effect on organizational performance. Finally, the results show the effect of total quality management on organizational performance with the role of entrepreneurial mediator.Orginality/Value:  In the field of total quality management and entrepreneurship, organizations that care about these variables perform better in achieving high levels of growth and development.

The purpose of present study was to investigate the effect of social responsibility on emotional and behavioral responses of tourists after failure of services in four-star and five-star hotels. The research method is practical  obgectively and descriptive and analytical methodology. The statistical population of the study was contained tourists who visited four-star and five-star hotels, and the sample size was estimated 384 people by the Cochran formula, sampling method was simple random. The data gathering tool was the questionnaire whose validity and reliability were confirmed. For investigating and testing of the research hypotheses was used structural equation modeling in the software environment, pls. The results of the research indicated that social responsibility has a positive and significant effect on loyalty, satisfaction and trust of tourists. In addition, findings showed that the satisfaction and trust of tourists have a positive and significant effect on their loyalty.

In the recent years, researches have focused more on resilience of supply chain and resilient suppliers, but so many researches were not done on the subject of evaluating the keys dimensions of supplier’s resilience. The purpose of this research is comprehensive review on literature of keys dimensions of resilience, classification of dimensions, testing and confirmation of dimensions, and finally ranking the dimensions based on importance by using of combined approach of path analysis and fuzzy DEMATEL. For this purpose, in this research, after comprehensive review of literature in first six-month of 2019 (with searching of supplier’s resiliency keys, resilient suppliers) and interview by experts, six general dimensions in 18 factors were identified. Then by using of path analysis approach (confirmable factor analysis by software SPLS), these dimensions were assessed and all of dimensions were confirmed. In continuation by using of Fuzzy DEMATEL technique, relation between the dimensions was studied and effective & affective were identified, and conceptual plan (eminent and effective) of relation was presented. Final balcony of this method showed that the dimensions of “responsiveness of supplier”, “reducing the risk of supplier”, “technical support suppliers” were as effective dimensions. The dimensions “key performance factors”, “supplier stability”, “information technology management” were as affective dimensions. Finally, the dimensions of “responsiveness of supplier”, “information technology management” extracted as the most important of factors based on total of effectively and affectivity at evaluating the resilient suppliers. According to this ranking, the company can promote the supply chain and increase the supplier’s resiliency to confront. disorders and risks, improvement the supply and satisfying more the customers’ needs.

One of the concepts that is widely considered in all societies today, especially in developed countries, is the electronic city. The e-city is not an invention or an innovative proposal, but a reality that has shown its place based on the needs of todaychr(chr(chr('39')39chr('39'))39chr(chr('39')39chr('39')))s society. The aim of this study was to analyze the effect of components of business preferences in achieving e-city. This research is applied in terms of purpose and descriptive-analytical method. Data collection tool was a researcher-made questionnaire whose validity was confirmed as qualitative and quantitative validity and its reliability was confirmed using Cronbachchr(chr(chr('39')39chr('39'))39chr(chr('39')39chr('39')))s alpha method and combined reliability. In this study, in order to analyze the research data from the software SPSS and Amose were used. Findings of this study showed that the variables of customer knowledge, customer focus, customer lifetime value, value creation, technology, useful interaction and communication quality have a positive and significant effect on the realization of e-city. Among the research variables, the customer-centric variable with a path coefficient of 0.38 had the most impact and the customer knowledge variable with a path coefficient of 0.19 had the least impact.

In today's competitive world, companies seek to gain a competitive advantage and high performance. Supply chain operations are also looking for the most optimal situation. The main purpose of this research is investigating the effect of supply chain management operations on the competitive advantage and performance of Mammout Company.

The method is field research .A questionnaire was used to collect data The statistical population of this study consists of managers and experts familiar with the supply chain management system The sampling method is simple random research The reliability of the questionnaire was evaluated by Cronbach's alpha method and its validity was evaluated by face and convergent method (confirmatory factor analysis method) Finally, SMART PLS software was used for multivariate analysis

supply chain management operations have a positive effect on the competitive advantage and the performance of Mammout Industrial Complex

The results show that 1.supply chain management operations have a positive effect on the competitive advantage of Mammout Industrial Complex. 2. Supply chain management operations have a positive effect on the performance of Mammout Industrial Complex.3. Competitive advantages have a positive effect on the performance of Mammout Industrial Complex.

The importance of retail in the marketing process has become weaker with the development of shopping centers today, The growth of shopping malls in the metropolitan areas of Iran has been increasing over the past few years and there is no longer competition for retailers. Therefore, surveying the behavior of consumers in their shopping centers is a competitive strategy for the owners of these industries in order to compete with retailers and other shopping centers. The statistical population in this research is Shopping centers of Tehran, Isfahan, Alborz and Mazandaran. The method of selecting shopping centers based on artificial intelligence studies has been done through genetic algorithm. The criteria for choosing the centers are optimal according to the principles of urban management. Using a conceptual model through structural equations of partial least squares, using the Smart PLS software, the statistical population of the study was 384 people. The results showed that the variables of beauty, escape, role play, comfort, brand identity, social responsibility, and impunity affect consumers' behavior in shopping centers, The results of this study have been able to provide a native model with respect to the structures of shopping centers in Iran.

In recent years, Payiag attention to environmental issues and future challenges have become as important considerations for industries to achieve financial goals and earn a higher share in the market by development, green and clean energy, reduction of Pollution and the correction of consumption in natural resources. The purpose of this research is to identify and rank green financing components for developing green economy index in small and medium companies of Qazvin City using fuzzy network analysis method. This is a descriptive-survey study. After the evaluation of the studies with Fuzzy Network Analysis Techniques are identified 20 items according to experts, mangers. For analysis of data, the permutation technique and genetic algorithm were used. The results indicate that the maintenance and conservation component of energy is of the highest importance in green financing for the development of the green economy of small and medium enterprises, and other components are ranked according to their importance in table 5, respectively.

Women's political participation is directly and indirectly effective in selecting members of the government and the state. Women's political participation manifests itself in a sense of social security and continues with political perception and its application in society. The feeling of social security is one of the basic requirements for the sustainable and harmonious development of societies. The feeling of security means peace of mind in the face of dangers that threaten one's daily life. In the establishment of social security mechanisms, the role of women's participation is more important than any other action. Because the desired outcome of any political system is how the security environment of the society is affected by it. The purpose of this paper is to investigate the role of security in promoting the political participation of women in Qazvin, through the effective components of the feeling of social security on the level of political

In terms of purpose, the present study is part of applied research and in terms of the nature of research, it is part of descriptive-survey research. The statistical population of this study included all women between 25 and 55 years old living in Qazvin. The number of research samples was 320 according to Karajsi and Morgan table, but since the statistical population was scattered, the sample size was given to 1.5, so the volume of 480 people was determined. Multi-stage cluster sampling method.