وحید حقیقت دوستی سیار

Changes in competition and environmental uncertainty in recent decades, has led to large and small organizations distancing themselves from traditional marketing practices and turning to entrepreneurial marketing. With its great importance in the industry, marketing and entrepreneurial marketing, inspires the entrepreneur to highlight the importance of entrepreneurial process in creating markets; in this way, entrepreneur identifies, explores, and exploits opportunities and finds markets, and implements subsequent operational strategies as well as strategic decisions (about the methods for serving customer) for market dynamics. On the other hand, as an effective factor in the economic growth of the country, the service and processing industries attract many resources through the provision of services and its optimization to customers. Given the importance of the industry and increasing competitiveness, entrepreneurial marketing plays a very important role in achieving organizational goals and making the most profit in the industry. Entrepreneurial marketing leads to creativity and innovation in the service and processing industries. The present study seeks to develop a comprehensive model of entrepreneurial marketing in service and processing industry and in line with this goal, the meta-synthesis method has been used to analyze the research literature. Then, the experts’ and entrepreneurs’ opinions in the studied industry were classified according to categories and concepts using the Delphi method in two stages. According to the obtained results, the entrepreneurial marketing model consists of three categories of factors (contextual, causal and environmental factors), dimensions (customer-centric perspectives, creativity, risk-taking, innovation, market-oriented and creating opportunities) and consequences.

The aim of present research was predicting of spiritual management based on subjective well-being and ethical behavior.

This study was cross-sectional from type of correlation. The research population was Bank Mellat employees of Tehran province in 2020 year with number of 6392 people. The sample size was estimated based on Krejcie and Morgan table 363 people who were selected by multi-stage cluster sampling method. Data were collected with using a researcher-made spiritual management questionnaire, Keyes and Magyar-Moe subjective well-being scale and Lussier ethical behavior inventory analyzed by methods of Pearson correlation coefficient and multiple regression with enter model in SPSS-19 software.

The findings showed that subjective well-being (r=0.384) and ethical behavior (r=0.562) had a positive and significant correlation with employees' spiritual management. Also, both variables of subjective well-being and ethical behavior together were able to explain 47.7% of the changes of employees' spiritual management, which in this prediction the share of ethical behavior (Beta=0.350) was higher than subjective well-being (Beta=0.243) (P<0.001).

According to the effective role of subjective well-being and ethical behavior in predicting the employees' spiritual management, specialists and planners to promote spiritual management can improve their subjective well-being and ethical behavior through workshops and training courses

Subjective well-being and ethical behavior can play an effective role in improving the management and performance of the organization. Therefore, the present study was conducted with the aim of determine the causal effect of spiritual management on subjective well-being and ethical behavior and investigate their status.

This present study was cross-sectional from type of correlation. The statistical research population was Bank Mellat employees of Tehran province in 2020 year with number of 6392 people. The sample size was estimated based on Krejcie and Morgan table 363 people who were selected by multi-stage cluster sampling method. To collect the data were used from researcher-made spiritual management questionnaire, Keyes and Magyar-Moe subjective well-being scale and Lussier ethical behavior inventory. The data were analyzed by methods of correlation coefficient, path analysis and one sample t test in SPSS-19 and LISREL-8.8 software.

The findings showed that spiritual management had a positive and significant effect on both variables of subjective well-being (Beta=0.35) and ethical behavior (Beta=0.24) (P<0.001). Other findings showed that the mean scores of the variables of spiritual management, subjective well-being and ethical behavior significantly were higher than average (P<0.001).

Considering the role of subjective well-being and ethical behavior in improving management and organizational effectiveness, to increase them can be promoted the spiritual management in organizations through training workshops and improving organizational conditions.

The quality of educational services has an important role in promoting society. Therefore, the present study was conducted to design a model for assessing the quality of educational services in the seventh district of Tehran.

This study was quantitative in terms of applied purpose and quantitative in terms of implementation method. The study population was managers, deputies, teachers and experts of Tehran's seven education districts in the academic year 2009-2010. The sample size based on Cochran's formula was 385 people who were selected by cluster sampling method. Data were collected by a researcher-made questionnaire (39 items) whose content validity was confirmed by experts and the validity of its structure was confirmed by exploratory factor analysis and its total reliability was calculated by Cronbach's alpha method of 0.76. Exploratory factor analysis and structural equation modeling in SPSS-23 and LISREL-8.8 software were used to analyze the data. 

The results of exploratory factor analysis showed that the model of measuring the quality of educational services had five factors: organizational management, organizational structure, human resources, comprehensive planning and quality management. The results of structural equation modeling showed that the model for measuring the quality of educational services had a good fit and all five factors had a direct and significant effect on measuring the quality of educational services (P <0.001). 

According to the results of the present study, to improve the quality of educational services, programs can be designed and implemented to increase and improve the management of the organization, organizational structure, human resources, comprehensive planning and quality management

The overall aim of this study was to provide a model for effective factors of the growth centers on entrepreneurship development in Mazandaran Islamic Azad University. This study was applied in purpose and descriptive-survey in research method. The statistical population of this study included all heads of universities and colleges, deputies and managers of the expert groups in Islamic Azad University of Mazandaran, which their total number was 307 people. According to the Cochran formula, 172 people were selected as sample using random cluster sampling method. To collect data, a researcher-made questionnaire with 95 items and 2 dimensions of "structural and context" and 8 components of "culture, human resources, infrastructures, planning, organization, goals, services and support and outputs "was used. The face and content validity of the tool was confirmed by the experts and its reliability was calculated 0.88 using the Cronbach's alpha coefficient. To analyze the data, structural equation test was used. The results showed that there is a positive and significant relationship between the effective factors of growth centers on entrepreneurship development and the structural and context dimensions, and the structural dimension with factor loading of 0.89 has the highest impact. The proposed model also has suitable fit.

The main purpose of this study was to present an entrepreneurship education training model in growth centers of Mazandaran Islamic Azad University. The purpose of this study was to investigate the descriptive method. The statistical population consisted of all 307 university heads and colleges, deputies and directors of the Islamic Azad University of Mazandaran. According to the Cochran formula, 172 people were randomly selected using random sampling method. Classes were selected as samples. To collect data, a researcher-made questionnaire with 105 questions and 4 dimensions: content, structure, context, and process, and 9 components of "relationships and relationships, organization technology, culture, human resources, infrastructure, services and Support, outsourcing, strategy and work processes ". The face and content validity of the tool was confirmed by the experts and its reliability was calculated using the Cronbach's alpha coefficient 0.86. To analyze the data, structural equation test was used. The results showed that there is a positive and significant relationship between entrepreneurship development training in growth centers with content, structure, background and process dimensions. Also, training on entrepreneurship development in growth centers with content dimensions with a gain of 0.84 is most relevant and the proposed model also has appropriate fit.