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The present research was conducted with the aim of determining the strategies of using the Instagram social network for the development of personal branding and career success.

The present research was conducted with a mixed method. In the qualitative part, an in-depth interview was conducted with 17 experts in the field of branding. Data analysis has been done by grand theory method, the quantitative part has been done by using the researcher-made questionnaire tool, 392 people from the field of personal branding in the Instagram social network have been selected and asked for opinions.

The research findings are presented in the qualitative section with 120 primary codes and 28 subcategories, the strategies of using the Instagram social network in personal and professional branding in 5 subcategories (brand development, reaching a wide audience, ease of communicating and interacting with audiences, lack of The space and time limitations for developing experiences and business) were explained. The indicators of the use of Instagram in personal and professional branding were identified in the form of 6 subcategories (content marketing, the possibility of validation, the use of personalities, and the possibility of republishing content), the platforms and infrastructures of the use of Instagram in personal and professional branding in the form of 3 subcategories (necessary providing legal infrastructure, hardware and software equipment and facilities) were categorized. Obstacles and disturbing factors in the use of Instagram in personal and business branding were organized under 4 subcategories (unsuitable infrastructure, security threats, lack of payment gateways and lack of legal protection). Also, appropriate strategies for using the Instagram social network in personal and professional branding were presented in the form of 6 sub-categories (use of communication and information capacities of virtual space, brand management practices, audience-oriented, identity building and creativity) and at the end of the results The use of Instagram social network in personal and professional branding was presented and explained in the form of 4 sub-categories (establishing and introducing the brand, business development, improving relations with customers). In the quantitative part, 392 activists and owners in the field of personal and professional branding in the Instagram social network were studied using a closed questionnaire. The findings of the quantitative section showed that there is a significant relationship between the variable of Instagram social networks with personal branding and career success with path coefficients of 0.895, 0.647 and 0.250 respectively. Also, personal competencies with a path coefficient of 0.326 and 0.215, respectively, have a significant effect with the variables of personal branding and career success, and personal branding with a path coefficient of 0.525 has a significant effect on career success. Also, the mediating role of individual competencies and personal branding and career success in relation to Instagram social networks was confirmed. There is a significant relationship between Instagram variable with personal branding and career success with path coefficients of 0.895, 0.647 and 0.250 respectively. Also, the mediating role of personal competencies and personal branding and career success in relation to Instagram was confirmed.

  The results of this research in both qualitative and quantitative parts showed that the use of the Instagram social network plays an important and influential role for the development of personal branding and career success, especially in the field of internet businesses, considering its capabilities and functions.Keywords: strategies, Instagram, personal branding, career success.

The current research was conducted with the aim of identifying and developing a model of using social networks for personal and professional branding based on individual competencies and through a case study of Instagram. This research has continued with the qualitative method and in-depth interviews with 20 professors and experts in the field of advertising, branding and media until the stage of theoretical saturation until it was no longer possible to obtain new data. Data analysis was done using the grand theory method and with Max Kyuda software, which finally led to the identification and formulation of the optimal model of using social networks for personal and professional branding based on individual competencies centered on the Instagram social network. After examining the fit of the measurement and structural model, the data was analyzed using structural equation modeling with the partial least squares approach. The findings of the research include 120 primary codes with 263 repetitions in the form of 28 subcategories, which is indicative of a model that describes the necessity, indicators, platforms and infrastructures, obstacles and disturbing factors, strategies and consequences of using the Instagram social network in personal branding. and shows a job, Instagram is based on features and characteristics such as photo and video based social media, having high visual appeal, being known as an internet business media, having a wide global audience, the tendency of the young generation to use this social network, etc. It can play a decisive role in helping personal and professional branding.

 The present study aims at investigating the effect of using virtual social networks on the religious identity of high school students in Jahrom. The survey method was used in this research. The statistical population are whole male and female high school students in Jahrom, whose approximate numbers are about 7000 in the year 1400, of which 375 are selected as a sample by using multi-stage random sampling method. The research instrument is a questionnaire that has been used to determine its validity by face validity method and to determine its reliability by internal coordinated method by Cronbach's alpha method. The descriptive results revealed that the average score of students' religious identity in Jahrom was at moderate to high level. Analytical findings also showed that there was a significant relationship between cyberspace (total) and religious identity (total). Cyberspace (total) affects students' emotional and practical identity, but the relationship between cyberspace (total) and students' beliefs was not significant. Among the demographic variables, there was a significant relationship between gender, grade, field of study, type of schools, father's education, social class and students' religious identity. Explain the dependent variable in terms of the sum of independent variables. Target variables, activity and participation in cyberspace, cyberspace (total), attitude towards the contents in cyberspace, social class, gender, mother's job, field of study, father's job, father's education, are the strongest predictors of students' religious identity, respectively and these factors are able to explain 0.151 of the variance changes in religious identity. 

The present study has sociologically explained the relationship between power structure and marital adjustment in families in Jahrom. The method used in this research was survey. The statistical population included  families (men and women) living in Jahrom that 351 people from among them  were selected as a sample and using multi-stage random sampling method. The research instrument was a questionnaire and its validity has been determined through considering its face validity and and to determine its reliability, Internal consistency of the test through Cronbach’s alpha has been calculated The descriptive results of the study indicate that the average score of marital adjustment in Jahrom is slightly higher than average. The analytical findings of the study show that the relationship between marital adjustment (total) and power structure (total) is positive and significant. Dimensions of power structure (construction of power relations, ways of applying power and spheres and realm of power) affect the agreement of the couples. Also, the construction of power relations and the methods of applying power affect the satisfaction of the couples, but the domains of power do not affect the satisfaction of the couples. Power relations, spheres and realms of power as well as the ways of applying power have significant relationships with the love and affection of couples. Among the demographic variables, the relationship between age, education, men's occupation, duration of marriage, number of children, different classes with marital adjustment is significant. Explaining the dependent variable in terms of the sum of independent variables indicates that the variables of power structure (dimension of love and affection), men's education, power structure (dimension of building power relations), age distance, social class, women's occupation, women's and men's income are respectively the strongest predictor of marital adjustment and are able to explain 0.230 changes in variance of marital adjustment

Expression of love and affection is one of the most important factors in determining the stability and durability of married life. One of the factors affecting the expression of love and affection is the power structure. The research method is survey. The statistical population includes all the ordinary families of Jahrom, 351 couples were selected as a sample using the cluster (stage) sampling method. The research tool is a questionnaire. To determine the validity of the power structure variable, the construct validity method was used using the factor analysis method, for the expression of love and affection, the face validity method was used, and to determine the reliability, the internal consistency method was used using the Cronbach's alpha method.

The descriptive results of the research indicate that the average score of expressing love and affection among couples is slightly higher than the average. The analytical findings of the research reveal that the relationship between expressing love and affection with the dimensions of power structure is positive, strong and significant. Among the demographic variables, the relationship between age, education, occupation of men, length of marriage, number of children, different classes with the expression of love and affection between couples is significant, positive and strong.

The explanation of the dependent variable in terms of the sum of the independent variables shows that the field variables of power, men's education, age, power structure (total) and women's education are the strongest predictors of expressing love , and affection; respectively and can explain 29% of the variance changes in the expression of love and affection.

The history of Iran has always witnessed the six stages of formation to collapse of various dynasties, and this continuous process can be seen especially in the Qajar period. The purpose of writing this article is to examine the rise and fall of the royal dynasties according to the six stages in Iran and to examine this process in the era of the Qajar dynasty. The research method is analytical and based on the research process in new historical sociology, in the sense that the process of the establishment and fall of a royal family or a government is investigated in a six-fold process, which includes the weakness and inefficiency of the central government; activation of centrifugal currents; collapse of the government system; The loss of authority of the government, the spread of rebellion and the increase of insecurity with the invasion of foreigners or internal chaos; the appearance of a mighty savior; And finally, the suppression of centripetal currents is the provision of security and the beginning of a new authoritarianism. The findings of the research show that Agha Mohammad Khan Qajar was established following the inefficiency of the Zandiyeh government, the activation of the centrist movement in the late 18th century, the collapse of the Zandiyeh government system, and the loss of the authority of the central government. The Qajar dynasty also declined in the early 20th century with the assassination of Naser al-Din Shah and the unrest caused by the tobacco movement and the constitutional revolution, and Reza Shah Pahlavi took his place in a similar process. The general result of the study shows the existence of the same trend in historical developments in several recent dynasties, especially until the Qajar period.

Revolutionary newspapers played a decisive role during the Constitutional Revolution. The two newspapers Ruh al-Quds and Surasrafil are prominent among these newspapers. The Ruh al-Quds newspaper published a total of 73 editorials, articles, and letters, of which 59 editorials and articles were critical; In other words, 80% of the newspaper content was critical. The publication of Surasrafil newspaper started with the victory of the Constitutional Revolution and lasted until the coup d'etat of Mohammad Ali Shah Qajar. During this period, 32 issues of this newspaper were published. The present study, by looking at the role of the press in the constitutional revolution, seeks to examine and express the role of this two newspapers in raising public awareness. The research method of this research is content analysis. The content of these two newspapers is analyzed according to the goals of the them. The findings of this study show that these two newspapers acted during the constitutional revolution by promoting libertarian ideas and criticizing the authoritarian system.

One of the most important and prominent reasons of social and political science thinkers for the political effects of various types of capital is that social capitals are created through human resources such as human skills; Resources that increase people's ability for collective behavior. In this regard, the present research has been conducted with the aim of investigating the effect of economic, social and cultural capitals on the political culture of the citizens of Shiraz.  The survey technique is used in the current research and it is a field study in terms of dealing with the problem under investigation and entering into it. Also, collecting information through Delaviz Social Capital Questionnaire (2004); Questionnaire developed by the cultural capital researcher; Researcher-made questionnaire of economic capital; And finally, the researcher-made questionnaire of political culture was done. The statistical population of Tajqiq includes citizens between 15 and 65 years of age in Shiraz city, based on the census of 2015, the number of statistical population is equal to 1154884 people, and the sample size is 384 people based on Morgan's table; Also, the sampling method in this research is multi-stage cluster sampling. Data analysis using AMOS software shows that the research model is well fitted and meaningful. Also, there is a significant relationship between social, economic and cultural capital and political culture among the citizens of Shiraz.Key words: social capital, cultural capital, economic capital, political culture, generation

AbstractFrom long years ago until now, the participatory political culture and its effect on the creation of political development were the main core of the intelligentsia of politics and sociology. The aim of this study is the examination of the barriers in front of the political development with emphasizing on participatory political culture. In order to gain this target, by designing a conceptual model that has driven from the intelligentsia ideas as Huntington, Jogorib about political culture as well as, sociologists such as pie, Almond and Paul and Verba and Inglehart in participatory political culture, then our hypotheses and also the latent variables relationships have formed based on them. Data collection were gathered from a sample size about 377 people of the colleges of Shiraz University students using of categorical sampling. In order to examine the validity and reliability of the questionnaire tool, we used the Alpha Cronbach coefficient and it used structural equation modeling with smart PLS version 3. The results show that participatory political culture and its influential components such as social trust, dialogue culture, individualism, equal political and social opportunities, can be the basis and strengthen political development. But subordinate and limited political culture are considered as a pervasive obstacle to political development.

The press has played an important role in leading public opinion in all human societies, which is why the press is considered the fourth pillar of democracy. The press also played an important role in the constitutional revolution. Although the history of the press in Iran dates back to the mid-nineteenth century, it was mainly during the Constitutional Revolution that Iranians realized the role of informing the press. One of the famous and popular presses of this period was Suresrafil newspaper, which was published under the management of Mirza Jahangir Khan Shirazi and in collaboration with Mirza Ghasem Khan Tabrizi and Mirza Ali Akbar Khan Qazvini known as Dehkhoda. The publication of Suresrafil newspaper started with the victory of the Constitutional Revolution and lasted until the coup d'etat of Mohammad Ali Shah Qajar. During this period, 32 issues of this newspaper were published. The present study, by looking at the role of the press in the constitutional revolution, seeks to examine and express the role of this newspaper in raising public awareness. The method of this research is content analysis which in this research has been used to examine the content and objectives of the publication. The findings of this study show that during the Constitutional Revolution, by promoting liberal ideas and criticizing the authoritarian system, the publication played an important role in enlightening public opinion and modernizing Iran during the constitutional period. The final result of the research shows that political and social newspapers like Souresrafil played a decisive role in Iran's constitutional revolution.

The management and administration of the old and dilapidated areas of the cities has been in the focus of different approaches and approaches of urban management. The aim of the article is to investigate the impact of the opportunities and challenges of the twelve old neighborhoods of Jahrom city on the formation of good governance in this city The theory of good governance is one of the most important people-oriented approaches and is considered a suitable solution for managing urban affairs. The research method is based on the use of SWAT technique to identify the opportunities and challenges of good governance in Jahrom city. The statistical population is the experts of Jahrom municipality, which was calculated using Cochran's formula of 79 people an analytical method was used to analyze the data. The findings of the research showed that the twelve old districts of Jahorm city have opportunities that increase the possibility of realizing the desired governance; However, despite having these capacities, these regions are involved with challenges, which are inevitable to solve in order to achieve the desired governance The intensification of the migration process of the original residents from the old contexts, the lack of a strategic development plan for the improvement and modernization of these areas, the neglect of public participation, the inadequacy of urban infrastructure and facilities for the disposal of surface water and sewage, the cheapness of housing and the amount of rent of buildings are among the factors that make it possible It has limited the revitalization of worn-out fabric and the realization of social justice for these areas The general result of the research showed that these regions have the desired capacities for the operationalization of the good governance approach, although there are also challenges and obstacles in this direction.

Banks as money market institutions can play an undeniable role in economic and social categories such as urban development, participation in environmental protection, establishment of medical centers, etc. The present study sought to show to what extent the banking system in Iran is in line with the principles of Islamic-Social Banking (QBLP) and also to what extent the existing system in reducing poverty, ethnic discrimination, gender and concerns. Environment and the implementation of Islamic law has played a role. In this research, a qualitative method has been used and its strategy has been content analysis. The research data has been collected and summarized based on the texts, documents and articles of association of Sepah Bank and the former Ansar Bank.The results showed that the frequency percentage of the four factors of QBLP model based on the coding of the activities of the former Ansar Bank is prophet factor 51%, environment 44%, people 88% and profit 81%. Also, the percentage of frequency of QBLP model factors according to the type of activity in Sepah Bank's articles of association, prophet is 45%, environment is 22%, people are 81% and profit is 81%. The overall results of the study showed that the existing banking system adheres to the four principles of Islamic-social banking, so the gaps in the Iranian banking system are eliminated and the development needs of Muslim communities are met, but environmental concerns are not taken into account as they should be.

The aim of this study is to examine ideological power in the Qajar era as part of Michael Mann's quadruple social power approach. Michael Mann distinguishes four sources of power: political, ideological, military and economic. The art of the research is Historical and its method are documentary which is carried out with Michael Mann's analytical method and measuring the sources of social power with four indicators of power. The four sources of power and consequently the social impact of these sources of power, namely the court, the clergy, the chiefs of the tribes and nomads and the merchants, were in close and constant contact with one another.The results of the research show that clergy, as the representative of ideological power, came into conflict and overlapped with other sources of social power, such as the court and merchants, both in order to control and regulate the sphere of activity and implementation of religious rites and common interests. Confrontation and overlap between the court and the clergy, in financial, political and security support from the court and the legitimacy of part of the clergy and the clergy and the merchants was in the social support of the merchants by the clergy and the financial support of the merchants. The end result of the overlap, followed by the cooperation of the social agents of the two sources of economic and ideological power, the merchants and the clergy, in opposition to political power, led to the Constitutional Revolution and the tobacco movement.

The aim of the study is to investigate the possibility of applying the “reflexive traditionalism” concept with the empirical study of social and political life Mirza Malkam Khan (1833-1908), the thinker, politician and reformer of Iran in the 19th century. The research method is bibliographical and has been carried out with the help of historical documents. The life and work of Malkam was examined with a focus on three aspects of his life: firstly, Malkam as the forerunner of the intellectual movement in Iran; Secondly, Malkam's thoughts on the party and the party organization and, thirdly, the reduction of social problems at the level of the political and ultimately the power relations, which is referred to here as politicization. Malkam was the forerunner of intellectuals in Iran, but he was not an intellectual. He represented the new group of public servants who came into existence during the 19th century, and tried to reform the old state apparatus. The organization's concept of Malkam was the leader's concentrated management style, which has been known forever in the Orient. The fundamental cleavage between social conditions and political demands led to the politicization of his way of thinking. The results of the research showed the efforts of Malkam failed. His organization's understanding was influenced by despotic ideas. The results of the study showed that Malkam was the first to try to elucidate the role of intellectuals and the importance of the organization to political participation in Iran.

The purpose of this article is to study the history of structure Transformation of Land ownership in Iran. This study was conducted in the context of the new historical sociology, in particular in relation to the works of Charls Tilly and Micheal Mann, on the basis of which the subject is carried out using documentary and bibliographic methods. Iran's economy at the turn of the twentieth century was a self-coeffient agricultural economy. The basis of this economic structure was the relationship of land acquisition as land ownership, which was justified in terms of Islamic principles and the prevailing custom of society. On this basis, the public attitude to property was negative, so that the property was not socially accepted and respected. It was the sphere of intervention of powerful people and groups. Even the “new middle class” that emerged mainly in the 20th century, did not support property rights, but by advocating a quasi-socialist economy, communal property, and cooperative economics, ultimately represented the same economic approaches to ownership that was traditionally held. The result of this research is that traditional economic and property relations are justified, in the sense that they are reinterpreted in the context of new categories such as “cooperative”, “equality”, “justice”.

The establishment of the Safavid Empire in Persia in the early 16th century (1501 AD) resulted in two collaborating and rival public spheres: the clergy public sphere and Diwani public sphere. 
In this era, religious scholars, and clergymen, by founding the clergy public sphere, worked successfully in two areas: institutionalization and theoretical turn. The introduction of theories such as the oppressive ruler, deputy of Imam Mahdi, ijtihad, and imitation by religious authority led to the formation of the velayat-e-faqih theory in the next centuries.
The research method is based on Robert Merton's conceptualization approach and modern historical sociology. The findings showed that the theoretical evolution of scholars and mujtahids not only strengthened their institutionalization process but also led the clergymen to dominate the public sphere of Iranian society. They also revealed that the changes in Iran over the past two centuries do not represent a process of modernization, but the change of inactive and passive tradition to the reflexive tradition under the influence of the historical residues.

The aim of this study is to examine economic power in the Qajar era as part of Michael Mann's quadruple social power approach. Michael Mann distinguishes four sources of power: political, ideological, military and economic. The art of the research is qualitative and its method are Bibliography, Which is carried out with the analytical method of Michael Mann. According to Mann, the four sources of social power are measured using various indicators. The main assumption of the research is that there are four sources of power in the Qajar era. Economic power is one of the most important sources of power in the Qajar era. The four sources of power and consequently the social impact of these sources of power, namely the court, the clergy, the chiefs of the tribes and nomads and the merchants, were in close and constant contact with one another. The results of the research show that the social representatives of economic power, business people, tried to maintain their independence in interaction and confrontation with other representatives of social sources of power such as the court, clerics and tribal and tribal leaders. Such conflicts led to an overlap of social actors, the two sources of economic and ideological power, the merchants and the clergy. The constitutional revolution and the tobacco movement were the end result of an overlap, followed by the collaboration of social agents from two sources of economic and ideological power as opposed to political power.

This study aims to conduct Sociological study of barriers to political development with emphasis on the participatory political culture of Shiraz University students. Data were collected from a statistical sample of 377 students of Shiraz University using stratified sampling method. There is a direct and positive relationship between participatory political culture and political development and a negative relationship between subordinate political culture and limited political culture and political development. On the other hand, there is a negative relationship between the variables of social trust, dialogue culture, individualism, political and social fragmentation, concentration of power sources and participatory political culture. There is a positive relationship between the variables of civic activities, use of mass media, equal social and political opportunities, and participatory political culture. The developed conceptual model has the ability to explain the components of political culture and obstacles to political development.

Social capital is an important element that affects the typology of political culture. The most important reason the thinkers of social and political sciences consider for political effects of this capital is that social capitals have been created by human resources like human skills. In the present study, the theories of Almond, Verba, Putnam, and Bourdieu were used. The exploratory method and survey approach were respectively used for data collection. A survey was done on 382 citizens born before 1981 and 382 citizens born after 1981 in Shiraz; this was done through multi-stage cluster sampling. SPSS software was used for data analysis. The results indicated that there is no significant difference between the two generations regarding social capital but there is a significant difference between them regarding kinds of political culture. Moreover, there is a significantly negative relationship between social capital and limited subordinate political culture among both generations. Furthermore, hypothesis testing showed that empowering social capital results in the growth of the cooperative political culture among both generations.

The Change in the Social and Political Structure of Kohgiluyeh and Boyer-Ahmad tribes during Pahlavi dynasty are affected by social and political changes of country, while these changes have mutually affected social and political development in Iran. In this article, the main purpose is to study the socio-political structure of the Lor tribes of Kohgiluyeh and Boyer-Ahmad province in the era of the Pahlavi dynasty. In the study both historical and sociological methods have been used simultaneously. The policy of tribes’ settlement (Takht-e Qapoo), the enactment of the military service law, the disarmament of the tribes, and the implementation of the uniform cover policy, as well as land reform, are the four main pillars of the tribal policy of the Pahlavi dynasty, which led to fundamental political, social and structural changes of the power pyramid of the tribes. Prior to these changes, the Kadkhodas were completely subordinate to Khans, while government programs led to weakening of Khans power. This disrupted the traditional tribal structure and power pyramid of tribes. The changes in structure of the tribal system, led to increase of government’s monitoring and control. The political and social structure of the tribes of Kohgiluyeh and Boyer-Ahmad enabled them to withstand the pressure of the central government until the end of the third decade of the 20th century.

One of the prerequisites influencing the transition to democracy is the political culture which is a very important indicator. According to some thinkers, political culture is a function of conditions, including economic, social, and cultural supports. The present study deals with such presumption as the effectiveness of the cultural-economic capital in the political culture’s enhancement in Shiraz. The study method and the data collection method are respectively exploratory and survey. Use has been made of multistep cluster sampling herein. The survey was conducted on 382 individuals who had been born before the 1980s and 382 individuals who had been born after the 1980s. the study instrument is SPSS Software. The study findings and results indicated that there is a significant relationship between the cultural capital and economic capital of the two generations. Moreover, various types of political culture significantly differ between the two generations. Furthermore, there was found a negative and significant difference between cultural-economic capital and limited and subordinate political culture amongst the two generations. On the other hand, the corroboration of the cultural-economic capital brings about growth and blossoming in the participatory political culture between the two generations as evidenced in the hypotheses tests.

The purpose of this study is to investigate the social factors affecting the fashion of students of Islamic Azad University of Shiraz. Theoretical basis of research in opposition to the theoretical approaches of Max Weber, Thorsten Bond Veblen, Georg Simmel, Pierre Bourdieu, Robert K. Merton, James Samuel Coleman, Herbert Marcuse, Herbert Blumer, Irving Goffman, Paul Felix Lazarsfeld, Theodore Deuerk founded. The research method is applied with the objective criterion and in terms of survey method. The data collection tool is a questionnaire. The statistical population of this study is 19–34-year-old students of Islamic Azad University of Shiraz. The sample size was calculated using the Cochran's formula of 376 people. The sampling method for accessing randomly studied samples is cluster sampling. In order to determine the reliability of the pre-test questionnaire, 35 preliminary questionnaires were distributed among a number of statistical sample subjects for answering. Validity of each scale was determined using face validity method and reliability of each variable was determined by Cronbach's alpha method. Findings showed that the variables of gender, use of satellite, Internet, religious beliefs, role modeling, social status and objective manifestations affect fashion, while no relationship was observed between age and fashion.

The article aims to consider the effect of mandatory settlement policy of the tribes on the social structure of the lur nation of Kohgiluyeh and Boyer Ahmad at the age of Pahlavi dynasty. The method of this research was historical, in which the main sources, written and verse book and documents remained from the past periods were used. The results of this study indicated that the tribe settlement policy was ended with making the immigrant people poor and also declining of the animal production. Many of the tribes were only waiting for Reza shah death to restart their immigration. If a tribe had opposed to the government, it would be oppressed by the government savagely and violently. The mandatory settlement policy sustained many dam.

The study aims at investigating the body management among women and its effect on their attitude toward fertility. The method used in this study is scrolling. The statistical population is married womens aged 15_49 in fertile age in Jahrom, 400 women were selected as sample by multi_stages sampling. The research instrument is a questionnaire used to determine its validity by formal credibility, and to determine the reliability of the internal co-ordination method using Cronbach's Alpha method.The descriptive results of the research indicate that the mean score of women's attitude to fertility is high. The analytical results show that among the research structure,body management (total), body appearance management and fitness management have an impact on women's attitudes toward fertility.Among the population variables, age, number of children and type of occupation have a significant relationship with women's attitude to fertility. The explanation of the dependent variable in terms of the sum of independent variables indicates that the body appearance management and the number of children are respectively the most powerful predictor of women's attitude to fertility, and they are able to explain the 0/230 of variations changes in the attitude toward fertility. The findings are compared with similar results, and finally, suggestions are presented.